Vxtra Health

Health plans without the hassles

Vxtra Health

Health plans without the hassles

Atlanta, GA
Health Tech
We believe health insurance companies have hijacked healthcare making it difficult for doctors and nurses to do what they do best. So, we started over. Leveraging our experience managing health benefits for large, independent medical practices, and raising $1.65M in seed funding from our founders, physicians, and strategic industry partners, we are raising growth capital to deliver new health insurance solutions that focus on restoring the value of the doctor–patient relationship.


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Get rewarded for investing more into Vxtra Health:

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Invest $5,000+ and receive 5% Bonus Shares on your investment.
Invest $10,000+ and receive 10% Bonus Shares on your investment.

Reasons to Invest

    No secret, the COVID-19 pandemic exposed the inefficiencies, and the fragilities, of healthcare as we knew it prior to 2020. However, businesses that were not inextricably tied to legacy systems and processes have thrived, attracting record levels of investments by traditional venture capital at multiples not seen since the technology boom. Moreover, public offerings as well as mergers and acquisitions of niche players are occurring at an unprecedented pace.

    We address one of the major pain points of middle-market, self-insured employers. It is a highly fragmented $26B niche market growing at 11% annually that is currently controlled by a plethora of big, inefficient health insurance companies and an army of third-party middlemen.

    We know the pain points of middle-market, self-insured employers, their employees and the doctors and nurses who want to do what’s right for each individual patient. But they can’t because they are ensnared in the bureaucracy that dominates today’s health insurance marketplace. It’s a marketplace controlled by a limited number of legacy players, and they’re too big to fix. We know, we spent over a decade working inside the system.


Vxtra Health collaborates with local doctors to develop and manage health plans without the hassles for middle-market, self-insured employers.  By partnering with doctors in local markets, we leverage enabling technology, data analytics and highly personalized patient navigation to improve the doctor-patient experience and provide better care while reducing avoidable costs for employers and doctors alike.

After years of failed attempts to control costs and improve the user experience - we’ve come to realize this is an underserved, but addressable $26 Billion niche market growing at 11% annually.

Unencumbered by the health insurance industry’s arcane processes and legacy systems, Vxtra Health develops and manages health plans that leverage purpose-built technologies and software to enable the sharing of more meaningful, actionable information sooner.

Vxtra Health’s unique selling proposition is based on management’s experience and capacity to partner with the best and most influential doctors to champion collaborative patient navigation. This full replacement health insurance solution delivers a better user experience and improves results for employers, employees and doctors alike.


This first of its kind convergence positions Vxtra Health to be a differentiated end-to-end solution that addresses unmet needs enterprise-wide. We believe that we can cost effectively scale operations and capture significant market share in a sector that is ripe for disruption and change.

The Problem

Health Insurance Companies Have Hijacked Healthcare

We believe health insurance has become a burden rather than a benefit.

Legacy health insurance platforms do this by provoking an experience that limits doctors’ ability to make decisions and develop trusted relationships without unnecessary layers of bureaucracy.

Doctors want to be part of the solution. They want an opportunity to amplify the economic as well as the experiential value of a more collaborative doctor-patient relationship. That’s where we come in.  We provide a singular platform for doctors to actively engage and collaborate with local middle-market, self-insured employers.

The Solution

Imagine a health plan that facilitates access to only the best doctors in your local area

Healthcare is, and should be local. With a priority on the patient-health journey, we are emulating proven strategies that have worked for large, self-insured employers for over a decade reducing costs by as much as 20% and absenteeism by 22%. Leveraging better technology and data analytics to reduce avoidable costs, we deliver an improved experience for all stakeholders.

The founders of Vxtra Health have 30+ years working in healthcare and side-by-side with nationally acclaimed doctors. Leveraging technology to deliver real-time, actionable data, our team of nurses facilitate highly personalized care with Vxtra Health’s proprietary network of select doctors.

What does this mean?...

  • They dictate and frustrate, we collaborate and partner with the best local doctors to improve the experience and reduce avoidable costs 
  • They can’t, we can. We supply real-time, comprehensive information sooner to the doctor, employee and employer 
  • They wander, we facilitate. We bring focus on the doctor and employee experience with direct patient advocacy, doctor-patient collaboration, and navigation

The Market

Our Target Market is Ripe for Disruption

This is a $26 billion market, ripe for disruption, growing at 11% annually. (Source)

The large employers have supported a number of new entrants in the marketplace focused on patient navigation, concierge medicine and advocacy services - attracting $15B in digital health investments in 2021*.

Vxtra Health’s end-to-end solution, not previously available in the market, will position us to achieve better-than-market margins through a monthly recurring revenue model. We have a go-to-market strategy with a $1B+ partner in Charlotte. 

* Digital health startups raised $14.7 billion in the first six months of 2021. The sector has already surpassed the $14.6 billion it raised in all of 2020, according to a report released July 6 by Rock Health, a venture fund dedicated to digital health.

Our Traction

Our Timeline of Past, and Upcoming Successes

  • 2019 - 2021: $1.65M in seed funding from influential doctors, strategic industry partners and founders.

  • 2021: Equity exchange with Vxtra Partners, LLC- a $1.8M revenue company with material operating experience and a customer base critical to our success.

  • Strategic Joint Marketing agreement with Capital Rx, the fastest-growing pharmacy benefit manager in the U.S.

  • Strategic Joint Marketing agreement with the Charlotte office of a leading advisory firm in the U.S. with more than 100 offices and 2,000 business strategists serving the human resource needs of middle-market employers across the nation and broker of record for more than 65,000 employers.

What We Do

Collaborate, Connect, Innovate

Vxtra Health develops, markets, and manages high-performance health plans designed to provide superior solutions for middle-market, self-insured employers. 

Our expertise enables us to recruit a network of influential doctors incentivized to care for patients in a way that is free of the administrative burdens of traditional health insurance companies.

Founded by a team of seasoned healthcare entrepreneurs, Vxtra Health collaborates and partners with local influential doctors to...

  • Reduce avoidable cost 
  • Improve care delivery strategies for middle-market, self-insured employers  

The result is a radically different experience for health plan members (employees) and doctors.


By partnering with only the best doctors, we create a different network user experience for employees and doctors alike. Our process and our systems eliminate the need for burdensome and costly pre-authorizations that impair care delivery and compromise the user experience. 

And by leveraging our technology, we deliver real-time, actionable data, to our team of VxtraCareSM specialty care nurses. As a result, we provide personalized navigation and care management solutions in collaboration with our proprietary network of doctors. 

The Business Model

Our Model is Scalable and Cost-Effective

Primary Sources of Revenue

  • Our management fees are determined based on the number of plan members (employees + dependents) covered by the employer’s health plan.

  • Clients are billed and pay our fees monthly. (Zero slow pay or bad debt.)

How We Are Different

Health Plans without the Hassles

Our competitors are big health insurance companies, and/or third-party administrators whose business models are tied to the provider network contracts owned by the big health insurance companies. Big health insurance companies are focused on maintaining their control position with large self-insured employers (10,000 – 100,000 employees) and government plans while third-party administrators are handicapped by low margins, old and inefficient technologies and their dependence on the provider contracts controlled by the big health insurance companies. The result is significant inertia in our target market (200 – 2,000 employees). 

Paradoxically our competition’s market penetration and success presents the biggest opportunity for us to disrupt our target market.


Here’s more on what makes us stand out:

  • Legacy Insurance Carriers: The major legacy insurance carriers will be perceived as Vxtra Health’s main competitors. However, the systems, processes and business practices of big health insurance companies are geared to service larger employers and government entities while overlooking the specific needs of Vxtra Health’s selected target market. This creates an opportunity for Vxtra Health to deliver better, more nimble, cost-effective solutions for the middle-market, self-insured sector.


  • Large Employer Market Focus:  Multiple, well-funded health technology and concierge services companies have entered the market in recent years. Large employers are spending large amounts of money to bring value to the large health insurance company’s ecosystems. The value they are seeking and expectations for these operations are to help plan members leverage digital technology and on demand patient navigation services in reducing the challenges of selecting a provider - lowering out of pocket expense, and improving the health benefits experience.

  • Multiple, well-funded health technology, concierge and navigation service offerings have entered the market in recent years. Large employers are spending additional money to curate the offerings of big health insurance companies’ networks and ecosystems. The objective of these services is to improve the process within the existing structure in exchange for lowering the out of pocket expenses for the employee.

The Vision

We believe our differentiated strategy of “doctor-led” collaboration and engagement will be recognized for its value and will be eagerly adopted by employers, employees, and doctors alike. 

We have a clear path to profitability in our initial pilot markets that will position us to seek additional growth capital to exploit our early mover advantage.

Because we have a scalable and cost-effective business model that attracts and leverages a unique community of innovative doctors, our service offering will be attractive to well-capitalized and/or public companies that are focused on delivering solutions for large, self-insured employers.


Vxtra Health is led by a team of executives with strong domain expertise in both the provider and payer markets as well as transformative technologies. A balanced skill set that will enable us to cultivate deep relationships with medical leaders and self-funded employers across the United States.  

Why Invest

Join the Movement

After a decade of intense consolidation, the health insurance industry’s “one-size-fits-all” approach has failed its stakeholders.

With doctors back on the forefront of care delivery, Vxtra Health believes our solution will provide better healthcare outcomes at a lower cost for self-insured middle-market employers.

Offering Summary



Vxtra Health Plan, Inc.

Corporate Address


2700 Cumberland Parkway, Suite 140, Atlanta, GA 30339

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Non-Voting Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*


Friends and Family Early Birds

Invest within the first 72 hours and receive an additional 15% bonus shares.

Super Early Bird Bonus

Invest within the next 72 hours and receive an additional 7% bonus shares.

Early Bird Bonus

Invest within the next 7 days and receive an additional 5% bonus shares.



Invest $5,000+ and receive 5% Bonus Shares on your investment.


Invest $10,000+ and receive 10% Bonus Shares on your investment. 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Vxtra Health Plan, Inc., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $0.40 / share, you will receive 110 shares of Non-Voting Common Stock, meaning you'll own 110 shares for $40. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$456,768.00 USD
$460,194.00 USD
Cash And Cash Equivalents
$136,532.00 USD
$226,740.00 USD
Accounts Receivable
$193,169.00 USD
$110,855.00 USD
Short Term Debt
$300,034.00 USD
$793,572.00 USD
Long Term Debt
$434,700.00 USD
$435,791.00 USD
Revenues And Sales
$1,848,743.00 USD
$1,955,097.00 USD
Costs Of Goods Sold
$1,853,420.00 USD
$2,504,346.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$74,121.00 USD
$582,791.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Join Our Next Virtual Event

11 hours ago

Health insurance companies have hijacked healthcare making it difficult for doctors and nurses to do what they do best. And no one is happy. Change is happening and you can be a part of the movement.


Join this open discussion where we will talk about the impact of pre-authorizations on patient outcomes and the future of healthcare.



  • Frustrated with the current healthcare system
  • An investor who is curious on current trends and investment opportunities
  • Potential investor who wants to learn more



[1] Top reasons why current trajectory of health insurance is unsustainable

[2] How better data and doctor-patient direct contracting model be applied to the middle market?


[3] What companies are changing how healthcare is navigated?


Notice of Funds Disbursement

23 days ago

[The following is an automated notice from the StartEngine team].


As you might know, Vxtra Health has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vxtra Health be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Paul Pender, M.D., Named Director of Digital Health Communications and Community Relationship Management

about 1 month ago

October 26, 2021

Atlanta, GA, Oct 26, 2021 -- Vxtra Health has announced that Paul Pender, M.D., as Director of Digital Health Communications and Community Relationship Management.  After earning his undergraduate degree from Harvard University, his medical degree from the University of Michigan Medical School, and enjoying a successful career as a pioneer in eye surgery, Dr. Pender authored Rebuilding Trust in Healthcare: A Doctor’s Prescription for a Post-Pandemic America.


”I was attracted to Vxtra Health because of the company’s core values.  Restoring trust by adopting customer-centered processes and deploying enabling technologies to reduce friction and lower costs for all stakeholders while at the same time maintaining a focus on improving the doctor-patient experience is unique in today’s marketplace. My concern is that trust between the doctor and the patient is continuing to erode based on both internal and external forces.  By putting the doctor-patient relationship front and center, I am inspired by Vxtra Health’s capacity to facilitate and leverage physician collaboration with self-insured employers to do what’s right for their employees. Health plans without the hassles for all stakeholders are sorely needed. And it’s doable, ” said Dr. Pender.


“Dr. Pender exemplifies the passion for doing what’s right for patients, a passion that doctors so desperately want to bring back into their universe. His communication skills and capacity to relate to both doctors and patients will greatly enhance our efforts in changing expectations in the marketplace,” said Larry Hightower, CEO of Vxtra Health. 

Vxtra Health Taps Pioneer of Value-based Care to Head Advisory Board

about 2 months ago


Vxtra Health Taps Pioneer of Value-based Care to Head Advisory Board

(Atlanta, GA) Vxtra Health announced that David Cane will become Chairman of the company’s Advisory Board. For almost a decade of managing risk contracts for physicians in California, David spent the past twenty-four years with Mercy Health (St. Louis, MO) where he served as Regional Vice President of Managed Care Contracting. In his role with Mercy Health, David was responsible for developing and executing direct health benefits contracts for approximately 275,000 lives with large, self-insured employers. Walmart, Bass Pro Shops, O'Reilly Auto Parts, and Boeing were just some of the innovative self-insured employers that benefited from the programs David helped design, implement, and manage.

According to Cane, “from the moment I learned about the better technology, and the extreme focus Vxtra Health was going to put on the doctor-patient relationship, I knew it was going to work for the employees of middle-market, self-funded employers – because we made it work for larger, self-funded employers and their employees.”

 “Being able to leverage David’s experiences and real-world success he had facilitating collaboration between large, self-insured employers and doctors without interference from health insurance companies and other third parties will give us a material advantage in the marketplace.  Those advantages will translate to a better experience and lower costs, for employers, employees, and doctors,” said Larry Hightower, CEO of Vxtra Health.

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