Vxtra Health
Health Plans Without The Hassles
Atlanta, GA
Health Tech
Vxtra Health delivers solutions that address the unmet needs of a large, addressable niche in the commercial health insurance marketplace. We create newfound value by collaborating with doctors to develop, market, and manage value-based health plans without the hassles for self-insured, middle market employers (200 - 2,000 employees). Universally, employers, employees and doctors want health plans without the hassles that deliver better health outcomes at a more affordable price.
$215,587
raised
76
Investors
$15.1M
Valuation
$0.40
Price per Share
$400.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering
Rewards
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$400+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$5,000+
Investment
$5,000+
Invest $5,000+ and receive 5% Bonus Shares on your investment.
$10,000+
Investment
$10,000+
Invest $10,000+ and receive 10% Bonus Shares on your investment.
Reasons to Invest
- WE’RE A START OVER; NOT A START-UP
Leveraging over a decade of relevant expertise resulting from the management of self-insured health plans for large, independent medical practices in 14 states, Vxtra Health is not a start-up. Combining our relevant expertise and $1,650,000 in seed capital from our founders, innovative doctors and strategic industry partners, Vxtra Health is a start over.
- A LARGE HEALTHCARE CATEGORY RIPE FOR DISRUPTION
An underserved category, the self-insured, middle market employer space is poised for disruption. Unsustainable healthcare costs on top of postpandemic HR challenges are stimulating innovative employers to “think differently.” Combined, these dynamics have created the opportunity for a transformational vision to disrupt the commercial health insurance and PBM marketplace.
- A LARGE NICHE MARKET
The self-insured, middle market employer space (200 – 2,000 employees) is a large, but scalable, niche category. It is a highly fragmented, $26 billion market growing at 11% annually that is ripe for disruption. (Source) Vxtra Health’s end-to-end, open source solution addresses the unmet needs of self-insured, middle market employers. Our solutions focus on leveraging local assets and go beyond emulating the solutions being marketed to Fortune 500 companies.
THE PROBLEM
Health Insurance Companies Have Hijacked Healthcare
Surveys show that people will abandon recommended treatments altogether
because insurance companies will deny coverage unless a cheaper alternative
is available. In other circumstances, red tape and bureaucratic challenges
contribute significantly – to the detriment of the patient’s health – delays in care.
Pre-authorization processes impede the timely and efficient provision of care.
It questions doctors’ decisions and never compensates them, or their staff, for
the extra time and efforts spent navigating the “red tape.” Nor does it assume
the downstream medical and/or legal responsibility for patient outcomes.
Further, traditional health insurance companies and PBMs are handicapped
by legacy technologies and arcane processes that are inefficient and do not
deliver the contemporary user experience the marketplace expects today. Net
promoter scores for health insurance companies and PBMs are among the
lowest in the US.
THE SOLUTION
A Transformational Vision
For too long, health insurance companies and PBMs have dictated processes,
procedures, and prescriptions that add to the expense of providing healthcare,
and often in direct conflict with the experienced-based decisions of doctors.
Vxtra Health’s vision and go-to-market strategy is transformational. Our
competitive advantage is based on our capacity to align the interests of local,
self-insured, middle market employers and the best local doctors. We
collaborate and partner with motivated doctors who want to promote the
economic, clinical, and experiential value of guideline-based medicine without
the friction and cost of low-value middlemen.
Healthcare is local. Our contrarian approach attracts the best doctors as well
as the most innovative self-insured, middle market employers.
No Unnecessary Pre-Authorizations
Vxtra Health leverages technology-enabled transparency and better data management strategies and tactics to create newfound value. We are hyperfocused on reducing friction and eliminating the unnecessary costs associated with low value middlemen wherever possible.
As a result, data-driven collaboration with doctors can eliminate avoidable costs, and enable employers to reduce copays and deductibles for their employees. Eliminating unnecessary pre-authorizations will reduce hassles, time away from work, and improve the doctor-patient experience. Moreover, it will reduce overhead costs for doctors.
Open Source Technology
Vxtra Health differentiates its service offering by delivering a better user experience. We leverage a more cost-efficient, user-friendly technology platform. Our best-in-class “mobile-first” component strategy optimizes enterprise-wide communications by utilizing fully integrated, cloud-based, open source technologies that allows us to leverage AI and machine learning. This approach radically improves medical and pharmacy claims administration, client relationship management, member communications and navigation, and most importantly – doctor-centric collaboration. All of this results in highly personalized member navigation and care management.
THE MARKET
Our Target Market is Ripe for Disruption
Vxtra Health competes directly with legacy health insurance companies - Aetna, Anthem, regional Blue Cross Blue Shield plans, Cigna, HUMANA, United Health Care, etc., legacy PBM’s, and a limited number of third party administrators that utilize equally arcane technologies, deploy the same cumbersome processes, and offer the same restrictive PPO networks and PBMs.
Potential competitors are currently focused on serving Fortune 500 companies, and may elect to enter the middle-market space. Referred to as “member navigation,” it is a category that affirms the opportunity to disrupt the control that health insurance companies have enjoyed over the past two decades. In addition to the fees Fortune 500 companies are paying to health insurance companies, these well capitalized “member navigation” companies derive revenues by providing curated support within the network offerings of health insurance companies and pharmacy benefits managers. Further evidence that low satisfaction scores and an inability to control cost and quality is creating opportunities to compete against legacy health insurance companies and PBMs.
This burgeoning, and complimentary, category attracted $15B in digital health
Vxtra Health focuses on building, marketing, and managing health benefits solutions that are tailored to meet the discreet, and most often unique, healthcare needs of local self-insured, middle market employers. A majority of their employees tend to be concentrated in markets where their home office is located. Vxtra Health creates newfound value by focusing on creating economic and operational efficiencies by leveraging and aligning local interests and assets.
OUR TRACTION
Our Timeline of Past, and Upcoming Successes
Strategic Milestones
- 2019: $1.65M in seed funding from influential doctors, strategic industry partners and our founders.
- 2020: Joint marketing agreement with the North Carolina office of one of the top advisory firms in the U.S. with more than 100 offices and 2,000 business strategists serving the human resource needs of middlemarket employers across the nation, and broker of record for more than 65,000 employers.
- 2021: Equity exchange / merger with Vxtra Partners, LLC, a $2M+ revenue company with an experienced staff with relevant operating expertise and a mission-critical customer base comprised of large, highly influential specialty-care medical practices across fourteen states.
- 2021: Strategic joint marketing agreement with Capital Rx. Capital Rx’s success is based on a disruptive “clearinghouse model” that has propelled the company to becoming the preeminent cost containment solution for controlling drug costs, and the fastest-growing pharmacy benefit manager in the U.S.
- 2021: Pops, a transformational virtual diabetes management company is proud to join the movement to restore the value of a hassle-free doctor-patient relationship as a new partner with Vxtra Health. The Pops self-care platform is a perfect complement to Vxtra Health’s focus on providing health plans without the hassles.
- 2022: Strategic relationship with Zoadigm, a first-to-market, doctor-centric, cloudbased, FHIR solution that enables us to integrate clinical and unstructured data from any EHR and merge that mission-critical information with claims data on a real-time basis.
- 2022: Strategic partnership with Doximity, the largest professional medical network for U.S. healthcare professionals, with more than 80% of US doctors and 50% of all NPs and physician assistants as members. This partnership will allow us to rapidly share our progress through a direct marketing message with our core audience, physicians
OUR LEADERSHIP
Over thirty years’ experience creating value by collaborating
Vxtra Health’s leadership team has over thirty years’ experience creating value by collaborating with doctors, not frustrating them. Our expertise in executing this critical function is unique in the industry. We are able to recruit, partner, and establish a nationwide network of local, influential doctors that are established healthcare and community leaders.
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Offering Summary
Company | : | Vxtra Health Plan, Inc. |
Corporate Address | : | 2700 Cumberland Parkway, Suite 140, Atlanta, GA 30339 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $5,000,000.00 |
Minimum Investment Amount(per investor) | : | $400.00 |
Terms
Offering Type | : | Equity |
Security Name | : | Non-Voting Common Stock |
Minimum Number of Shares Offered | : | 25,000 |
Maximum Number of Shares Offered | : | 12,500,000 |
Price per Share | : | $0.40 |
Pre-Money Valuation | : | $15,135,767.00 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based
Friends and Family Early Birds
Invest within the first 72 hours and receive an additional 15% bonus shares.
Super Early Bird Bonus
Invest within the next 72 hours and receive an additional 7% bonus shares.
Early Bird Bonus
Invest within the next 7 days and receive an additional 5% bonus shares.
Amount-Based:
$5,000+
Invest $5,000+ and receive 5% Bonus Shares on your investment.
$10,000+
Invest $10,000+ and receive 10% Bonus Shares on your investment.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Vxtra Health Plan, Inc., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $0.40 / share, you will receive 110 shares of Non-Voting Common Stock, meaning you'll own 110 shares for $40. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments.
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$237,708.00
USD
$456,768.00
USD
Cash And Cash Equivalents
$103,151.00
USD
$136,532.00
USD
Accounts Receivable
$130,868.00
USD
$193,169.00
USD
Short Term Debt
$688,827.00
USD
$1,298,010.00
USD
Long Term Debt
$447,808.00
USD
$549,970.00
USD
Revenues And Sales
$2,049,357.00
USD
$1,848,743.00
USD
Costs Of Goods Sold
$0.00
USD
$0.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$591,797.00
USD
-$74,121.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Notice of Material Change in Offering
25 days ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Vxtra Health offering. Here's an excerpt describing the specifics of the change:
Issuer has provided updated financials and is extending their campaign 74 days.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Material Change in Offering
about 2 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Vxtra Health offering. Here's an excerpt describing the specifics of the change:
The issuer is extending their campaign till 4/30.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
3 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vxtra Health has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vxtra Health be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Progress update and Q&A with Vxtra Health Founder & CEO, Larry Hightower
4 months ago
We invite you to join us for a progress update followed by a Q&A “town hall” with our CEO, Larry Hightower. Larry and other members of our Advisory Board will provide an overview of our 2021 accomplishments that we believe will position us for a highly targeted 2022 capital raise. An overview of our 2022 business development objectives with respect to our legacy clients as well as our new business opportunities in Charlotte, NC and Atlanta, GA will also be discussed.
REGISTER NOW
https://us02web.zoom.us/webinar/register/WN_T3lmQvh_TWCh79xW7n-jmA
Vxtra Establishes Partnership for Diabetes Care Management
4 months ago
Pops—a transformational virtual diabetes management company is proud to join the movement to restore the value of a hassle-free doctor-patient relationship as a new partner with Vxtra Health. The Pops self-care platform is a perfect complement to Vxtra Health’s focus on providing health plans without the hassles.
“Vxtra Health’s mission is long over due. By collaborating with doctors to create value by improving the doctor-patient experience, POPS will be able to deliver better outcomes for both the person with diabetes and save their employer money at the same time. An honorable endeavor, for sure,” said Pop’s CEO Lonny Stormo
Pops is making the healthy choice the easy choice with Mina, an AI digital coaching platform offering personalized support and encouragement to meet goals while removing barriers to living a healthy lifestyle. Mina is surrounded by simple consumer-experience sensors, starting with a glucose meter that is the simplest way to measure blood glucose on the market. With Pops, it’s time to Own Your Life™. Learn more at https://popsdiabetes.com/
Notice of Funds Disbursement
5 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vxtra Health has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vxtra Health be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Join Our Next Virtual Event
6 months ago
Health insurance companies have hijacked healthcare making it difficult for doctors and nurses to do what they do best. And no one is happy. Change is happening and you can be a part of the movement.
Join this open discussion where we will talk about the impact of pre-authorizations on patient outcomes and the future of healthcare.
COME TO THIS IF YOU ARE
- Frustrated with the current healthcare system
- An investor who is curious on current trends and investment opportunities
- Potential investor who wants to learn more
KEY TAKEAWAYS
[1] Top reasons why current trajectory of health insurance is unsustainable
[2] How better data and doctor-patient direct contracting model be applied to the middle market?
https://www.linkedin.com/events/howbighealthinsuranceco-spracti6867087682049208320/
[3] What companies are changing how healthcare is navigated?
Notice of Funds Disbursement
6 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vxtra Health has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vxtra Health be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Paul Pender, M.D., Named Director of Digital Health Communications and Community Relationship Management
7 months agoOctober 26, 2021
Atlanta, GA, Oct 26, 2021 -- Vxtra Health has announced that Paul Pender, M.D., as Director of Digital Health Communications and Community Relationship Management. After earning his undergraduate degree from Harvard University, his medical degree from the University of Michigan Medical School, and enjoying a successful career as a pioneer in eye surgery, Dr. Pender authored Rebuilding Trust in Healthcare: A Doctor’s Prescription for a Post-Pandemic America.
”I was attracted to Vxtra Health because of the company’s core values. Restoring trust by adopting customer-centered processes and deploying enabling technologies to reduce friction and lower costs for all stakeholders while at the same time maintaining a focus on improving the doctor-patient experience is unique in today’s marketplace. My concern is that trust between the doctor and the patient is continuing to erode based on both internal and external forces. By putting the doctor-patient relationship front and center, I am inspired by Vxtra Health’s capacity to facilitate and leverage physician collaboration with self-insured employers to do what’s right for their employees. Health plans without the hassles for all stakeholders are sorely needed. And it’s doable, ” said Dr. Pender.
“Dr. Pender exemplifies the passion for doing what’s right for patients, a passion that doctors so desperately want to bring back into their universe. His communication skills and capacity to relate to both doctors and patients will greatly enhance our efforts in changing expectations in the marketplace,” said Larry Hightower, CEO of Vxtra Health.
Vxtra Health Taps Pioneer of Value-based Care to Head Advisory Board
7 months ago
Vxtra Health Taps Pioneer of Value-based Care to Head Advisory Board
(Atlanta, GA) Vxtra Health announced that David Cane will become Chairman of the company’s Advisory Board. For almost a decade of managing risk contracts for physicians in California, David spent the past twenty-four years with Mercy Health (St. Louis, MO) where he served as Regional Vice President of Managed Care Contracting. In his role with Mercy Health, David was responsible for developing and executing direct health benefits contracts for approximately 275,000 lives with large, self-insured employers. Walmart, Bass Pro Shops, O'Reilly Auto Parts, and Boeing were just some of the innovative self-insured employers that benefited from the programs David helped design, implement, and manage.
According to Cane, “from the moment I learned about the better technology, and the extreme focus Vxtra Health was going to put on the doctor-patient relationship, I knew it was going to work for the employees of middle-market, self-funded employers – because we made it work for larger, self-funded employers and their employees.”
“Being able to leverage David’s experiences and real-world success he had facilitating collaboration between large, self-insured employers and doctors without interference from health insurance companies and other third parties will give us a material advantage in the marketplace. Those advantages will translate to a better experience and lower costs, for employers, employees, and doctors,” said Larry Hightower, CEO of Vxtra Health.
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