Tech’s Next Takeover: Your License Plate
July 15, 2019
Startups are trying to disrupt the vanity plate, raising new questions about identity and security
Vizrom
The License Plate Redefined
Regulation Crowdfunding
Pelham, AL
Transportation
Accepting International Investment
Vizrom: The License Plate Redefined
A digital license plate that can display information on-demand, integrates with a car computer to relay intelligence real-time driving data to the cloud, and a software component to support a web and a mobile application for license plate renewal.
Reasons to Invest
First-mover advantage
Innovative and untapped market
Potential for global expansion
The License plate has great potential that cannot be utilized with a metal license plate
Since the metal license plate was first introduced in the United States in 1901, it has not changed much. We believe now is the time for the metal license plate to get an extreme makeover.
The metal license plate is permanently stamped with registration numbers and other related information. It is not interactive, and simply not cool in the current dispensation when vehicles are becoming highly intelligent and autonomous.
A license plate as a service platform that can integrate with other services through real-time driving data
Our solution is a license plate that can display information on-demand, integrates with a car computer to relay intelligence real-time driving data to the cloud, and a software component to support a web and a mobile application for license plate renewal.
A powerful, smart, and interactive electronic license plate that displays DMV-issued registration number electronically using E-paper display. E-paper is a technology that mimics the appearance of ordinary ink on paper. The main advantages of E-paper display over traditional LCD screens are paper-like readability and extremely low power consumption.
In addition to automating the renewal of license plates, our electronic license plate will function as a powerful platform that integrates with other services to harness real-time driving data. These services include, insurance companies, law enforcement agencies, the DMV, and other IoT related companies.
Metal License Plate vs. Electronic License Plate
- Metal license plate
- Registration number is stamped
- Metal license plate is corrosive
- Display registration number only
- Lacks anti-theft protection
- Decal can be stolen
- Decal costs taxpayers money to print
- Not transferable to other states
- Electronic license plate
- Displays information electronically
- Smart and interactive
- Offers customization
- Better visibility
- Real-time driving data
- Cloud connectivity
- Data encryption
- Transferable to other states
- Amber Alert
- Stolen vehicle alert
- Telematics
- Green technology
Our Ambition
At Vizrom, we’re working hard to redefine the license plate as we know it, add value to your driving experience, and maximize the potential locked within the electronic license plate as a platform to generate real-time driving data.
Emmanuel Umoh
Founder and CEO
Why Are We Doing This?
States spend taxpayers’ money to print license plate decals every month
Law enforcement personnel lack real-time data to track stolen vehicles
License plate decals can be stolen or illegally used on another vehicle
Harvest real-time driving data for pay-per-mile insurance premiums
The potential for the license plate as a data-driven platform is huge but untapped
Metal license plates are potentially corrosive and not good for the environment
We are developing an electronic license plate to elevate your driving experience.
Overview of Our Technology Architecture
The Offering
Investment
$1/share│When you invest, you are betting the company’s future value will exceed $2.6M.
For details on the bonus, please see the Offering Summary below.
Our Products
Our electronic license plate has the capability to do more than display your DMV-issued registration number. Other features include:
Automated License Plate Renewal: Our electronic license is packed with some exciting features. These include the option to automate the renewal of your license plate using a secure online portal or a mobile app. Once the renewal of your license plate is processed and completed by your respective state DMV, the information on your electronic license plate will be automatically updated using the available LTE network.
Stolen Alert: If your vehicle is stolen today, it is the information you provide to the police regarding the make and model of your vehicle that law enforcement will use to search for your stolen vehicle. With your electronic license plate, once we confirm that your vehicle is indeed stolen, an alert will be send to display “Stolen” on the screen of your electronic license plate. This allows anyone that sees the vehicle to call the police. A GPS capability that is embedded in the device will also be activated. This feature allows the owner of the stolen vehicle and law enforcement personnel topinpoint the location of the stolen vehicle in real-time.
Telematics: This feature allows small and large businesses and government agencies with fleets of vehicles to use a single platform to collect and use vehicle data to effectively manage their fleets. This includes identifying the location of a particular vehicle using signals from GPS telematics, collecting data regarding the speed, odometer readings, engine oil pressure, and diagnostic trouble codes for particular vehicles.
Driving Data: The driving data that is harvested from the electronic license plate over a period of time can be used to accurately personalize insurance premiums. Unlike using a human actuary to measure a risk factor for an individual policy holder, real-time driving data from the electronic license plate can enable the dynamic and more accurate assessment of risk for individual drivers based on the analysis of their real-time driving data.
Data Encryption: To protect the data that is transmitted between the electronic license plate and the cloud-based platform, 128-bit encryption will be used to protect the communication channel. This level of encryption will be on par with that of the financial institutions.
Development Stage
Our electronic license plate is currently in the development stage. We have completed the development of our MVP. The standard size for license plates in North America is 12 by 6. Our MVP is not in this size, but on a different size. The reason is because the design and development of our custom size 12 by 6 E-paper display was not completed at the time. Our e-paper display size 12 by 6 is now ready. Our prototype will be developed using the size 12 by 6 display.
Some Features
Valid License Plate
With a valid registration license plate, your DMV issued registration number will appear. This includes two electronic stickers for the month and the year. While the registration number is tamper proof, you will be able to update the slogan with information of your choice.
Expired License Plate
When your license plate expires, the stickers for the month and year will disappear. Prior to the expiration date, you will receive notifications on the 60th, 30th, and 7th dates before the expiration date. Once the registration number has been renewed, the stickers will reappear and the device updated with the renewal information.
Stolen Vehicle Alert
Once it has been confirmed that your vehicle has been stolen. Your license plate will be updated to display "Stolen." A GPS tracking feature will then be activated to send out location signal. This will help law enforcement personnel to pinpoint the location of the stolen vehicle in real time.
Amber Alert
Amber Alerts such as weather inclement, missing person alerts and other emergency information can be disseminated to the general public using the electronic license plate.
Vanity Plate
Are you passionate about sports, nature, or a special cause, with Vizrom electronic license plate, you will be able to display images of your favorite causes or charitable organizations on your smart license plate.
Disabled Person License Plate
If you are a disabled person with the handicap sign on your metal license plate, do not worry about losing your placard. With your electronic license plate, you will be able to still display your placard.
Our Market and Industry
Target Market
What They Drive
At the initial entry into the US auto market, our focus is not on the entire market, but on a specific subset of the market. Our target market is US luxury vehicle owners. This segment of the US auto market often demands a higher price for providing excess features that go beyond the necessary considerations for normal use. We believe our electronic license plate will appeal to this segment of the market with it added features. Vizrom electronic license plates are not intended to replace metal license plates. Our device only supplements the existing product in the market and provides users with a better option beyond what is currently available. Other users will still be able to continue to use their current metal license plates.
Competitive Analysis
Strength
Partnership with law enforcement
Multiple use cases
First mover advantage
Patent pending
Weakness
Technology learning curve
Onboarding partners
Consumer digital fear of innovative technological solutions
Opportunity
National expansion
Horizontal expansion
Innovative market
Globalization
Threat
Legal environment prohibiting e-license plates
Auto giant dominance
Technology maturity and adoption curve
Our competitors are other companies in the electronic license plate market. While it is possible that other companies might be developing electronic license plates elsewhere without public knowledge, we are currently only aware of one company.
Strength: Our technology has the capability to partner with law enforcement agencies to enhance public safety. The one area where this partnership is possible is in sharing rea-time data with law enforcement agencies regarding stolen vehicles. Since our electronic license plate can provide real-time data to pinpoint the exact location of a stolen vehicle, this data can be shared with law enforcement agencies to speed up the recovery of a stolen vehicle within hours instead of days.
Opportunity: From national expansion to expanding into the global market, these are some of the opportunities in the market for our company and our stakeholders. Our market is highly innovative. We plan to continue to iterate, research the market, and improve our product to better serve our loyal customers at a reduced cost.
Weakness: Because the electronic license plate is a relatively new product, it requires extensive marketing and public awareness campaigns to educate the public about its usefulness. A well-developed marketing campaign to educate potential users and the general public about the importance of the electronic license plate over the metal one can potentially turn skeptics to adopters.
Threat: This can potentially be overcome within the next few years as more states continue to pass laws authorizing the use of electronic license plates. However, state governments and their respective DMVs can still pose a threat to the rapid expansion of the electronic license plate. One way this is possible is through unnecessary delays in passing such laws or by implementing policies that limit the widespread use of the e-license plate within respective states.
Path to Market
In the Press
Offering Summary
Minimum 10,000 shares of Common Stock ($10,000)
Maximum 107,000 shares* of Common Stock ($107,000)
*Maximum subject to adjustment for bonus shares. See 10% Bonus below
| Company | Vizrom Inc |
| | |
| Corporate Address | 1848 Trailridge Drive, Pelham, AL, 35124 |
| | |
| Description of Business | Interactive electronic license plate |
| | |
| Type of Security Offered | Common Stock |
| | |
| Purchase Price of Security Offered | $1.00 |
| | |
| Minimum Investment Amount (per investor) | $100.00 |
The 10% Bonus for StartEngine Shareholders
Vizrom Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.
StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Common Stock at $1 / share, you will receive 10 bonus shares, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments."
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$0.00
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$0.00
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Cash And Cash Equivalents
$0.00
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$0.00
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Accounts Receivable
$0.00
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$0.00
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Short Term Debt
$0.00
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$0.00
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Long Term Debt
$0.00
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$0.00
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Revenues And Sales
$0.00
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Costs Of Goods Sold
$11,500.00
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$0.00
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Taxes Paid
$0.00
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$0.00
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Net Income
-$11,500.00
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$0.00
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Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Last day of Campaign
6 months agoHello all,
Happy New Year and welcome to 2020. 2019 was a good year and we made tremendous progress with our product development. 2020 is going to be a great year for us.
While our product development process is making great progress, I wish to announce that today is the last day of our crowdfunding campaign. Thank you for all those who invested. We appreciate the trust you have in us. For those who have not invested, we’re inviting you to do so today. Help us to close this campaign on solid ground. Invest today and let’s journey together to bring this product to market.
Thank you!
Notice of Funds Disbursement
7 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vizrom has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vizrom be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
8 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vizrom has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vizrom be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Making Progress, though slowly
8 months agoHello,
It has been a while since we sent out updates regarding our progress. Although we have been silent lately, however, we have been steadily making progress. We have updated information on our campaign page including pictures to show our current state of development. We are now over $30,000 in funding. Thank you to all our investors. We call on all our potential investors who are still on the fence to invest to help us continue with our development process.
We are moving closer to the completion of our prototype. We encountered a slight delay with the development of our custom PCB controller due to the recent wildfire incident in California. The prototype development of our flexible e-paper display size 11.3" is 90 percent completed and should be delivered within the next coming days.
More updates will be coming soon.
Notice of Material Change in Offering
8 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Vizrom offering. Here's an excerpt describing the specifics of the change:
Vizrom has extended their campaign and updated their page
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
9 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vizrom has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vizrom be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
9 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vizrom has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vizrom be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Material Change in Offering
10 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Vizrom offering. Here's an excerpt describing the specifics of the change:
Extended length of campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
11 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vizrom has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vizrom be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Notice of Funds Disbursement
11 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Vizrom has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Vizrom be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Our meeting with Alabama Law Enforcement Agency. From left to right; Sue Capps head of Alabama highway patrol. Our CEO Emmanuel Umoh, Hal Taylor Secretary of ALEA, Colonel Charles Ward Acting Director of ALEA, Heather Pyrlik Governmental Manager of ALEA. 
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