The VitaPerk offering is now closed and is no longer accepting investments.

VitaPerk

Energy and Nutrition Boost for Coffee

Regulation Crowdfunding
West Bloomfield, MI
Consumer Products
Accepting International Investment
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Energize Your Coffee!

Invest in VitaPerk

VitaPerk has created a new category in the rapidly growing beverage enhancer market with our Nutrient Coffee Enhancers, a powdered nutrient boost containing a proprietary blend of 15 vitamins and minerals that can be added to ANY cup of coffee.  With healthy energy derived from vitamins B6, B12and guarana, VitaPerk supports energy as well as memory and heart health.  Perfect for an active lifestyle, VitaPerk comes in convenient on-the-go stick packages in three varieties: Original, Vanilla, and Hazelnut. VitaPerk is also gluten-free, kosher and only 5 calories per serving.


VitaPerk’s mission is to "Perk The World" one coffee cup at a time by providing consumers with a convenient way to enhance their favorite cup of coffee by adding health benefits, energy, and natural flavors. VitaPerk aspires to be a nationally recognized brand by creating a brand new product category in the form of the world’s first “Nutrient Coffee Enhancer”. VitaPerk appeals to a multitude of coffee consumers living on-the-go lifestyles seeking to infuse health and wellness into their daily routine. VitaPerk will engage our customers by partnering with retailers looking to expand their product offerings as it relates to a growing trend in the functional beverage and enhancer market. We seek to create and carve out a new niche among coffee consumers who are looking to make ”smart” decisions.


VitaPerk also believes everyone deserves access to life saving vitamins and minerals. This is why we give a portion of our profits to Vitamin Angels every year. Vitamin Angels provides vitamins and minerals to at-risk pregnant women, new mothers, and children under five around the world to give them a foundation for good health.


"In our quest to Perk the World, we firmly believe VitaPerk is uniquely positioned to take advantage of the convergence of three massive industries:  coffee, nutrition and energy. We greatly appreciate your assistance in making our dreams become a reality."


Brad Kifferstein, Co-Founder and CEO 

Investment
$2.50/share│When you invest you are betting the company’s future value will exceed $2.6M.


Perks

$250+

Get a year's supply of your favorite VitaPerk 7 pack variety (Original, Vanilla or Hazelnut.)  And to further show our appreciation, we'll also send an amazing VitaPerk coffee mug! (Yes, a coffee mug can be amazing.)  And you can tell your friends (and strangers) that you've played a very important role in helping "PERK the World".


$1,000+

Get a year's supply of your favorite VitaPerk 30 pack variety. That's right, "Smart YOUR Coffee" for a whole year, or be a good Samaritan by sharing stickpacks with your favorite neighbor, co-worker or celebrity.  You'll also receive a really cool, really soft, and really vintage VitaPerk t-shirt. Always remember to wear it proudly and never forget to "Smart Your Coffee" every time you sip your favorite cup of Joe. Oh, what the hell, we'll also throw in a cool VitaPerk coaster, sticker and mug! 


$2,500+

Receive all 3 varieties of our 30 packs for a whole year! This reward may not have the financial upside of a vintage Ferrari, but you'll feel a lot better knowing you can enrich your coffee experience over 1,000 times. You simply cannot put a price tag on feeling amazing, but we have, and it's only $2,500. Plus we'll send you some awesome VP swag, like a retro T-shirt, mug, coasters, and stickers, AND we'll consider using YOU in future television or print advertisements.  How cool is that?


$10,000+

Get a lifetime supply of VitaPerk (a 30 pack of your choice shipped the first of every month), and in addition to having our undying gratitude forever and ever, we will PROMOTE you to the world, bring our VitaPerk ambulance to your crib (only if you're located within 200 miles of VitaPerk World HQ - sorry, gas isn't cheap you know), and give-away VitaPerk T-shirts, mugs, coasters and stickers to 50 of your closest friends and family!

“The best way to predict the future is to create it." – Abraham Lincoln

Consumer Testimonials

“Do you drink coffee? Are you a coffee maniac/lover/drinker? Do you feel like every energy product you've tried just doesn't work? Tired of being sluggish through the day? This product is what you NEED! I tried a sample of Vita Perk Energy and a few hours later I bought a month supply I was so impressed! Within no more than half an hour I was 'perked' up and getting things done that I normally am sluggish to accomplish.”

– Lindsey Spencer, Amazon.com


“I like my coffee black and strong. So when I dumped the Vita Perk original flavor into my coffee and couldn’t taste anything, I was an instant fan. Any way to sneak more vitamins and nutrients into your day is a good thing, and each pack contains 15 vitamins and mineral for just five calories. "

– Chris Freytag, Executive Nutrition Board Review Bulubox.com


“Can't start my day without VitaPerk! I was looking for a way to incorporate vitamins into my diet but the pills are too big, usually. This is an easy way to do it. Better yet, it doesn't change the taste of my coffee.”

– Jill S., Amazon.com


“I'm watching my weight and to add this hazelnut or energy to my coffee with leaner creamer is soooooo good , I'm a fan.”

– Chrys, VitaPerk.com

Successes to date!

  • Strategically launched in 2015 in metro-Detroit, VitaPerk is currently sold direct in 11 states across the Midwest.
  • Largest retail partner to date is Fresh Thyme Farmers Market (approximately 60 stores.)  Sales increased 53% in 2016 vs. 2015 (the latest information available), which outperformed the category for the entire chain.
  • FTFM started carrying our 30-packs as a bulk item in late-2016 due to high consumer demand for larger quantity packages (previously sold only stickpacks and 7-packs.)  In addition, FTFM gave us dedicated shelf space in addition to the clipstrip and P.O.P. displayer merchandising.
  • Began national distribution in early-2017 in the Natural and Vitamin channel by Palko Distributing. 
  • Sought out by Amazon as one of a limited number of selected products to launch their "Launchpad" platform, which features innovative products created by start-up companies.  Sales so far in 2017 of VitaPerk products on Amazon have increased 60% vs. the same time period in 2016.
  • Launched on walmart.com in March 2017
  • Launching in Meijer (61 stores) in August 2017
  • Initially raised $250K in seed monies to develop and launch VitaPerk
  • VitaPerk is backed by one of the original founders of Keurig
  • Appeared on CNBC's Power Pitch segment, part of their Power Lunch programming

Our Products

VitaPerk Energy, Original

VitaPerk Energy, Vanilla

VitaPerk Energy, Hazelnut

What Makes Our Products Different

Vast Market Opportunity

VitaPerk can be sold anywhere coffee is sold, merchandised or consumed, which results in a massive market opportunity.  Major distribution channels include:

Grocery38,000 stores in the U.S. (www.statista.com)

Coffee Retailers - 31,000 stores in the U.S. (www.statista.com)

Convenience Stores - 155,000 stores in the U.S. (2017 NACS/Nielsen Convenience Industry Store Count)

College Campuses/Book Stores4,000 colleges and universities in the U.S. (www.infoplease.com)

Offices - Promotes wellness in the workplace; the Corporate Wellness industry represents a $6 billion market (www.ibis.world)

Hotels - 5 million available rooms across 54,000 properties in the U.S. (www.businesstravelnews.com)

Health Clubs - 36,000 health clubs in the U.S. (www.statista.com)

Vitamin Stores - U.S. Nutraceutical Market - $90 billion (2015, Transparency Market Research)

Office Supply retailers  - annual revenue of $13 billion (www.ibisworld.com)

Online

Versatility

VitaPerk can be easily repackaged to enhance and complement existing product offerings:

K-Cups / Pods - Infused with VitaPerk (White label or VitaPerk branded)

Liquidincremental revenue on any cup of coffee sold

  - Coffee Retail - sold as menu item (“$.50 Nutrient Energy Shot”)

VitaPerk-Infused Coffee Grounds

  - Convenience stores – packaged in individual packets brewed at coffee bar; sold as "Energy Coffee"

  - Office Coffee Service – used in coffee stations

Market Extensions

With its versatility, VitaPerk can also be easily re-formulated for products in adjacent or complementary markets:

Line Extensions:

  - New Functionality Blends – Protein, Immunity, Memory

  - New Flavors – Mocha, Caramel, Pumpkin Spice

Other Beverages:

  - Cold brew and other ready-to-drink coffee products

  - Tea - the 2nd most popular beverage worldwide, following only water

  - Smoothies- with functional blends; branding opportunities as currently generic add-on scoops

Sweeteners:

  - Stevia in the Raw with VitaPerk (VitaPerk Plus)

Licensing Opportunities

In addition to having massive potential as a product, VitaPerk can easily evolve into a trusted brand.  VitaPerk can become the first branded nutraceutical in the food and beverage market, acting as a “stamp of approval” that calls out health and wellness in any product.  “Enhanced with VitaPerk” becomes as synonymous as “Intel Inside”.

VitaPerk Fills an Unmet CONSUMER NEED That Aligns Perfectly with Today's Consumer Trends:

  • Provides essential nutrients and healthy energy from natural sources for today’s on-the-go consumer
  • “Personalizes” any coffee with healthy energy, nutrients and natural flavor
  • Provides “premiumization” and a healthy, sophisticated alternative to incorporate nutrients and healthy energy into ones’ diet
  • Offers a convenient and time-saving means for consumers to receive their vitamins and minerals; also provides a solution to the 40% of people that have trouble swallowing pills and can’t/won’t take supplements
  • Fuses nutrition and well-being into an existing habitual consumer behavior
  • Delivers a healthier and lower-calorie alternative to flavoring coffee
  • Accessible and inexpensive way to improve ones nutrient intake

What Makes You Unique?

  • Healthy energy boost for ANY cup of coffee
  • Gluten-free, dairy-free, soy-free, kosher, no artificial ingredients
  • Includes vitamins A, B-complex, C, D3, & E
  • Supports energy, memory, heart health, & nutrition
  • Only 5 calories & <1g of sugar
  • Can be added to any cup of coffee, even iced coffee
  • Benefit of vitamins without having to swallow a pill
  • Combines the coffee, energy and nutraceutical markets into one product
  • Made in the U.S.A.

Our Market and Industry

VitaPerk is an innovative product in the new Beverage Enhancer Market, and is the first Nutrient Coffee Enhancer of it's kind.  The Water Enhancer market, which was only created in 2011, was valued at $1.8 billion globally in 2016, and is expected to reach $3.23 billion by 2022, at an estimated CAGR of 13.2% (Mordor Intelligence, June 2017).  This is phenomenal growth over just an 11 year span, with experts predicting the same potential for coffee and other beverage enhancers:


“Beverage enhancers appeal to millennial consumers who like to customize foods and beverages to meet their specific taste and nutritional preferences. The category started with enhancers for water, some including vitamins, minerals and other nutrients. In the past year, milk flavor enhancers debuted. It was just a matter of time for a coffee product to be introduced.”

- foodprocessing.com, 2014


By creating this ground-breaking new product, VitaPerk has created a new and opportunistic CPG category with enormous potential in this space.  VitaPerk has trademarked this new category "Coffee-ceuticals".

Significant Market Finding

VitaPerk combines 3 massive industries:  Coffee, Energy Drinks and Nutraceuticals:


- U.S. Coffee Market - Estimated $48 billion (2017, National Coffee Association (NCA))

- Cups of Coffee Consumed daily in the U.S. - 400 million (2017, NCA)

- U.S. Nutraceutical Market - $90 billion (2015, Transparency Market Research)

- U.S. Energy Drink Market - $10.8 billion (2015, Mintel)


If VitaPerk is added to just .25% of the coffee consumed in the U.S., the potential market size exceeds $250 million.

Our Team

In the Press

A vitamin fix for your coffee buzz
July 11, 2015

A caffeine fix for your coffee buzz A vitamin fix for your coffee buzz Wednesday, 15 Jul 2015 | 7:00 AM ET | 05:42 One entrepreneur is brewing up a way to make coffee "smart." "We have smartphones, smart cars, smart water and now, with VitaPerk, you can smart your coffee," VitaPerk founder Brad Kifferstein tells CNBC. Each packet of VitaPerk packs 15 vitamins and minerals into its powder-based supplement. It dissolves in coffee. Kifferstein says it's the most innovative product to hit the coffee market since the Keurig K-cup.

Drink to health: Vita Perk brews up 'smart coffee' business
May 14, 2015

It all started with a cup of coffee. Brad Kifferstein, a daily coffee drinker, was driving down the road considering the drink on hand. "If there are smartphones, smart cars and even smart water, why not smart coffee?" he wondered. With an entrepreneurial spirit and a passion for health, Kifferstein, 36, wanted to infuse well-being into his favorite beverage and find opportunity in the convergence of two industries — coffee and nutrition supplements.

March Makeover Madness: Your drinks
March 14, 2016

VitaPerk was featured on "Live in the D" with fitness expert Jody Trierweiler. Check it out to learn more about how to make over your every day drink with VitaPerk!

Offering Summary

Maximum 40,000 shares of common stock ($100,000)

Minimum 4,000 shares of common stock ($10,000)


Company
VitaPerk LLC
 

Corporate Address6960 Orchard Lake Rd, Suite 340, West Bloomfield, MI  48322
 

Description of Business
Enter description of  business in a two quick sentences
 

Type of Security Offered
Class A Preferred Units
 
Purchase Price of Security Offered
$2.50 per Preferred Unit
 

Minimum Investment Amount (per investor) 
$100











Perks

$250A year's supply of your favorite VitaPerk 7 pack!

$1,000A year's supply of your favorite VitaPerk 30 pack and more!

$2,500+ A year's supply of all VitaPerk products and much more! 

$10,000Lifetime supply of VitaPerk and much, much more!


Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$57,278.00 USD
$86,444.00 USD
Cash And Cash Equivalents
$31,809.00 USD
$56,518.00 USD
Accounts Receivable
$2,858.00 USD
$3,545.00 USD
Short Term Debt
$53,647.00 USD
$22,267.00 USD
Long Term Debt
$290,000.00 USD
$290,000.00 USD
Revenues And Sales
$38,116.00 USD
$50,842.00 USD
Costs Of Goods Sold
$17,766.00 USD
$16,086.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$77,210.00 USD
-$143,954.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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