Veriglif

The Future of Personal Data

Veriglif

The Future of Personal Data

New York, NY
Advertising and Marketing
Business to Business
Veriglif is building a platform that it anticipates will transform how personal data is permissioned, accessed and compensated. It was founded in 2018 by a world-class team of data analytics and insights professionals in order to drive more value for both companies and consumers in the personal data economy. The platform will incentivize consumers to participate and provide data buyers with identity-verified and privacy-compliant first party data.

$86,467

raised
108
Investors
$7.02M
Valuation
$0.59
Price per Share
$299.72
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.03M
Offering Max
Reg CF
Offering

$86,467

raised
108
Investors
$7.02M
Valuation
$0.59
Price per Share
$299.72
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.03M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Veriglif:

$299+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Bronze - $1000+
Exclusive invite to early-access use of Veriglif consumer-facing products Limited-Edition Investor T-Shirt All previous perks
$2,000+
Investment
Silver - $2,000+
Official LInkedin endorsement as “Veriglif Investor” Personal Linkedin shoutout All previous perks
$10,000+
Investment
Gold - $10,000+
Private dinner and skiing with founders in Deer Valley, Utah. *Accomodation, Lift Passes included and Transport NOT included Access to quarterly investor video conference All previous perks
$20,000+
Investment
Platinum - $20,000+
Annual private dinner and skiing with founders in Deer Valley, Utah. Accommodation, Transfers and Lift Pass ARE included for first year. *Transport NOT included All previous perks

Reasons to Invest

Fusing the market potential of the consumer insights space and the ad tech sector, which represent almost $100B combined
Backed by a veritable “Super Group” of seasoned leaders, many of whom have grown successful businesses and have built well-known reputations as experts in the world of personal data
Active discussions to potentially access over 275M records and 1K unique data points with companies like i-360, IBM, SurveyMonkey, and Schlesinger Group plus a growing direct-to-consumer opt-in network

The Problem


Data is all around us, but the market is suffering from gross inefficiencies

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We all know how vital personal data has become to our worldwide economy. But the supply and demand sides of the equation haven’t seen eye-to-eye for some time.


Users aren’t usually compensated for data nor is there much protection of their sovereign rights. This has led to an ever-growing level of distrust and disdain as consumers become increasingly knowledgeable of how they’re commoditized without almost any form of compensation.

For the data economy, Big Data was supposed to be the solution but the siloing of data sources and applications is woefully inefficient. Additionally, according to our observation, the data economy has become a hub of fraud, illicit dealings, and murky details. 


Until these issues are resolved, an accurate and personal ‘datagraph’ of consumers will never be realized.

The Solution


Giving stakeholders real control in data collection and use

Veriglif is a dual sided platform that offers:

  • Direct-to-consumer monetization and transparency to users looking to monitor and reclaim their personal data, and create new opportunities for personal revenue. 

  • B2B  network to consolidate and validate consumer data for businesses/advertisers - adding tremendous value to their consumer insights.

Users will be able to participate in our marketplace from anywhere in the world via a mobile app and/or browser extension. By sharing their profile, behavioral and attitudinal data through a private portal, they will be in total control of how their data is used, and be able to benefit monetarily from its commodification. This foundation will in turn create new monetization opportunities via microtasks and gigs where user's time and experience can also be part of their monetizable personal assets. 

Partnered businesses will be able to access this information in a fashion fully compliant with GDPR (General Data Protection Regulation) and other data legislation, and parse out valuable insights through our completely above-board system. 


All in all, our network SaaS platform will enable user data to be validated, inventoried, and transacted in a way that will create value for all stakeholders.

Currently, all of the core functions of the Veriglif network are complete and have been trialled with a number of companies – this includes importing, validating and linking/matching records. We have also built a fully-functional direct-to-consumer interface that allows an end user to register, edit their profile, control their permissions, be paid for activities like online surveys, and to redeem their points. This direct-to-consumer interface continues to grow in soft-launch as we continue to expand other income earning activities. After soft-launch we expect to be able to ramp up our recruitment to over 30k members per month. We have also developed a browser extension prototype for both our members and our partners members (white label) which uses AI to greatly improve the experience of participating in online surveys by auto-completing repetitive questions such as demographics and by capturing the survey answers back into the members profile to be re-sold to other partners in the network. Software are always be improving, and we have a long roadmap of features that we plan to add to the network to make it simpler and more appealing.

The Market


Leveraging the massive market research and online advertising markets

We have two main market sectors that we see making up the bulk of our revenue.

The first is the global consumer insights space, which was valued at $47B in the US in 2018 and $80B worldwide. By providing the leading brands in the world with previously unheard of insights into their target demographic’s behavior, desires, and opinions, we believe Veriglif will be able to generate significant revenue in this sector.

Second is the online ad tech market, which powers the rapid growth of the online advertising market, making up the second largest, and fastest growing, ad spend channel in the world.

Our Traction


Potential partnerships with many of the world’s leading brands, with a ton more in our pipeline.

Through a crowdfunding model and partnership discussions with more than 25 of the world’s leading data providers, we have been able to build a tech stack that has attracted strong demand from B2B customers looking to step into a new age of advertising and digital marketing.

Our Founding Partners Program is a non-binding program where businesses sign up to become a data provider, data supplier and/or validation partner.


We have started discussions to serve and work with leading data companies like IBM, SurveyMonkey, and Schlesinger Group, and a full pipeline featuring leading global brands like Unilever, P&G, and Disney.

With potential access to over 275M U.S consumer data profiles, we aim to have the ability to validate, link, and transact on more 1st party, permissioned data than anyone in the U.S.


Our direct to consumer side is growing rapidly as well, with over 10k users during soft-launch and the ability to add over 20K new users each month. We are also actively providing them monetization opportunities via a network of demand side API integrations. 


As the direct channel grows, we will be offering consumers a marketplace function to not just passively monetize their data, but also actively through micro-tasks and gigs; the consumer will always control and manage the “who, what, when, where, and how” of every engagement and reap the rewards directly. 

What We Do


The world’s first connected personal data ecosystem

With advanced AI, our tech stack uses a novel “network of networks” approach to support, rather than compete, with existing ecosystems.


By acting as a vital middle-ware, our “Universal Data Passport” transactional system (built on the blockchain) allows for key stakeholders in the data economy to collaborate like never before.

Our four key functions are our ability to:


  • Validate users’ digital identities in real time

  • Link data from various data sources in a secure and scalable manner

  • Catalog inventory of available consumer data for network participants

  • Transact securely in a transparent marketplace


All stakeholders will continue with their existing business models and functions. We simply become the connective tissue and transactional engine to deliver liquidity and quality across the ecosystem.

The Business Model


A revenue model based on three primary sources

We plan to have three main channels of revenue:


  1. Transactional processing

    1. Insights & Analytics: $.05 per record, per transaction, ensuring every transaction that flows through the marketplace generates revenue.

    2. Adtech: $.05 per 1K targets accessed

  2. Direct Consumer Data access

    1. Buyers can engage consumers in a variety of monetization opportunities that could range from $1 to hundreds of dollars per customer per interaction

  3. Platform Licensing

    1. Once the network is at scale, we plan to charge an annual licensing fee

How We Are Different


Modernizing the marketing ecosystem

We are offering an accurate and personal ‘datagraph’ that is giving brands an entirely new set of possibilities for their consumer marketing strategies. Veriglif’s ability to merge the silos creating mass inefficiencies in the marketing ecosystem is a game-changer. Finally, brands can engage one-to-one in real time with consumers to deliver the right message, at the right place, at the right time in a virtuous cycle of engaging, understanding, and activating relationships. 

Veriglif ensures the protection of our users' privacy and holds paramount the importance of their ownership rights. An ethical framework of data commodification is at our core. We are built with advantages that would only come as a massive sacrifice of revenue for already existing competitors. 

The Vision


A fundamental restructuring of  the personal data economy

The current state of advertising sees massive companies like Google and Facebook using great swaths of data to drive advertising, without compensating consumers.


Our goal is to up-end this dynamic for good.

We want to make good on the guidance offered by the World Economic Forum back in 2011, when they classified personal data as a new asset class, by offering a new paradigm for how data can be utilized to deliver value to both the owners and originators, as well as the businesses leveraging it.

In ten years, we aim for  Veriglif to be used in the same sentence as all of the tech giants we think of now. Our intention is that this will happen as fully integrated partners assisting in their transformation, or as replacements of their services  in the marketing ecosystem.

OUR LEADERSHIP


A collection of experts in the world of personal data

We have joined together experts from across the personal data ecosystem, all of whom have grown successful businesses.


And we are backed by a Board of Directors and Advisory Board full of major names in business, finance, tech, marketing, sales, personal data privacy, AI, and analytics.

Why Invest


Personal data is something everyone has, and more is created each day

We believe the “Sharing Economy” was born from the Great Recession and many companies founded from this revolution have become large, global brands. The current environment, which holds consumer data as such a key asset, will spur even more innovation and launch future global leaders. 


We are confident that Veriglif will be a transcendent leader in the next evolution of the economy thanks to our expertise, partnerships, and unique and timely value proposition.

Offering Summary


Company

:

Veriglif, Inc.

Corporate Address

:

251 W. 30th Street #606, New York, NY 10001

Offering Minimum

:

$9,999.91

Offering Maximum

:

$1,030,988.42

Minimum Investment Amount

(per investor)

:

$299.72











Terms


Offering Type

:

Equity

Security Name

:

Preferred Stock

Minimum Number of Shares Offered

:

16,949

Maximum Number of Shares Offered

:

1,747,438

Price per Share

:

$0.59

Pre-Money Valuation

:

$7,023,072.67











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Super Early Bird Bonus

Invest within the first week and receive additional 10% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares

Amount-Based

Bronze - $1000+

Exclusive invite to early-access use of Veriglif consumer-facing products

Limited-Edition Investor T-Shirt

All previous perks

Silver - $2,000+

Official LInkedin endorsement as “Veriglif Investor” 

Personal Linkedin shoutout

All previous perks

Gold - $10,000+

Private dinner and skiing with founders in Deer Valley, Utah. *Accomodation, Lift Passes included and Transport NOT included

Access to quarterly investor video conference

All previous perks

Platinum - $20,000+

Annual private dinner and skiing with founders in Deer Valley, Utah. Accomodation, Transfers and Lift Pass ARE included for first year. *Transport NOT included

All previous perks

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Veriglif, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $0.59 share, you will and own 110 shares for $59. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$360,185.00 USD
$35,090.00 USD
Cash And Cash Equivalents
$121,138.00 USD
$32,247.00 USD
Accounts Receivable
$36,085.00 USD
$2,843.00 USD
Short Term Debt
$318,916.00 USD
$0.00 USD
Long Term Debt
$397,018.00 USD
$35,000.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$300,303.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$355,839.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Invest in Veriglif on behalf of a family member

about 1 month ago

If you are like me, and struggle to find a thoughtful gift, then consider gifting shares in Veriglif.  

Teach your teen to invest now to set them up for a financially healthy life or as a meaningful gift for that person who has everything.

With their consent, you can invest on their behalf and print out the confirmation email and place it in a card.


Recording available from the "Meet the Team Q&A"

about 2 months ago


Meet the Team Q&A tonight at 6pm USA Eastern Time

about 2 months ago

Meet the Team Q&A on Thursday, December 3rd at 6:00 PM ET


The Veriglif team is going to hold an open "Meet the Team" Q&A session so current investors, prospective investors, or anyone just interested in what we are doing can chat with a few members of our Board, Advisors, or Leadership! We hope you'll join us for what is sure to be an interesting, engaging, and maybe even fun discussion! 


We look forward to seeing you soon.


 ──────────────────────────────────────────────────

 

When: Thursday, December 3, 2020 6:00 PM-7:00 PM (UTC-05:00) Eastern Time (US & Canada).
Where: https://global.gotomeeting.com/join/483269069

 

 Please join my meeting from your computer, tablet or smartphone.

https://global.gotomeeting.com/join/483269069

 

You can also dial in using your phone.

 

(For supported devices, tap a one-touch number below to join instantly.)

 

United States: +1 (646) 749-3129

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Access Code: 483-269-069

 

More phone numbers:

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Ireland: +353 15 360 728

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 New to GoToMeeting? Get the app now and be ready when your first meeting starts: https://global.gotomeeting.com/install/483269069


Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Veriglif has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Veriglif be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

New blog post - Personal Data: From Ultimate Commodity to Ultimate Asset

2 months ago

Our Chief Strategy Officer, Lenny Murphy, has a new blog post on GreenBook Blog and Medium; here is the intro -  

"Personal data has been described as the “new oil” that will drive the economy of tomorrow, but rather than treating it as a precious resource, it’s a commodity. We need to start developing models that both incent and reward individuals for contributing to the data economy. Here is how."

It's a great summary of the Veriglif vision and why we think now is the perfect time for market success. Check it out!   

https://medium.com/veriglif/personal-data-from-ultimate-commodity-to-ultimate-asset-7607cdfc4572

Meet the Team Q&A on Thursday, December 3rd at 6:00 PM ET

2 months ago

The Veriglif team is going to hold an open "Meet the Team" Q&A session so cuurent investors, prospective investors, or anyone just interested in what we are doing can chat with members of our Board, Advisors, or Leadership! We hope you'll join us for what is sure to be an interesting, engaging, and maybe even fun discussion! 


 ──────────────────────────────────────────────────

 

When: Thursday, December 3, 2020 6:00 PM-7:00 PM (UTC-05:00) Eastern Time (US & Canada).
Where: https://global.gotomeeting.com/join/483269069

 

 Please join my meeting from your computer, tablet or smartphone.

 

https://global.gotomeeting.com/join/483269069

 

You can also dial in using your phone.

 

(For supported devices, tap a one-touch number below to join instantly.)

 

United States: +1 (646) 749-3129

 

- One-touch: tel:+16467493129,,483269069# 

 

Access Code: 483-269-069

 

More phone numbers:

 

(For supported devices, tap a one-touch number below to join instantly.) 

 

Australia: +61 2 9087 3604

 

- One-touch: tel:+61290873604,,483269069# 

 

Austria: +43 1 2060 92967

 

- One-touch: tel:+431206092967,,483269069# 

 

Belgium: +32 27 00 6378

 

- One-touch: tel:+3227006378,,483269069# 

 

Canada: +1 (647) 497-9391

 

- One-touch: tel:+16474979391,,483269069# 

 

Denmark: +45 32 72 03 82

 

- One-touch: tel:+4532720382,,483269069# 

 

Finland: +358 923 17 0568

 

- One-touch: tel:+358923170568,,483269069# 

 

France: +33 170 950 594

 

- One-touch: tel:+33170950594,,483269069# 

 

Germany: +49 891 2140 2090

 

- One-touch: tel:+4989121402090,,483269069# 

 

Ireland: +353 15 360 728

 

- One-touch: tel:+35315360728,,483269069# 

 

Italy: +39 0 291 29 46 30

 

- One-touch: tel:+390291294630,,483269069# 

 

Netherlands: +31 207 941 377

 

- One-touch: tel:+31207941377,,483269069# 

 

New Zealand: +64 9 280 6302

 

- One-touch: tel:+6492806302,,483269069# 

 

Norway: +47 23 16 23 30

 

- One-touch: tel:+4723162330,,483269069# 

 

Spain: +34 912 71 8491

 

- One-touch: tel:+34912718491,,483269069# 

 

Sweden: +46 853 527 836

 

- One-touch: tel:+46853527836,,483269069# 

 

Switzerland: +41 435 5015 61

 

- One-touch: tel:+41435501561,,483269069# 

 

United Kingdom: +44 20 3713 5028

 

- One-touch: tel:+442037135028,,483269069#

 

 

New to GoToMeeting? Get the app now and be ready when your first meeting starts: https://global.gotomeeting.com/install/483269069

Our CEO on "Understanding the Importance of Personal Data"

2 months ago

James Wilson has a great new blog post on Medium on why now is the time to reclaim one of our greatest assets: personal data (and of course, how Veriglif can help). 

Check it out! https://medium.com/veriglif/understanding-the-importance-of-personal-data-1ad92b5c2a1c

 

Nielsen validates Veriglif!

2 months ago

We love that we are inspiring some of the largest companies in the world to go down similar paths as the one we have been blazing! Today none other than Nielsen, the largest company in the market research space, embraced our basic concept: https://www.mrweb.com/drno/news30613.htm

"Nielsen is launching its own ID resolution system, which it says will support cross-media measurement in a cookieless world.

An identity graph is defined as a database that creates links between all individual customer identifiers - including e-mail addresses, usernames, phone numbers, purchasing behaviour and physical addresses. The new ID resolution system will comprise direct integrations with publishers and advertisers, to access information associated with actual people and the devices they use over time, instead of device IDs. The solution will also tap into Nielsen's panels to correct biases and drive comparability, combining data across various sources to link people to households and devices.

The firm says this will give advertisers confidence that when an ad is viewed by an individual, the audience count is 'accurately deduplicated and measured' across all platforms - including mobile, PC and television - and demographics and outcomes are validated accordingly. Nielsen ID will use device-agnostic identifiers that have been validated against the company's panels, enabling it to verify demographic characteristics and viewing over time, across all media."

Veriglif can do the same thing, plus a whole lot more, and is setting the stage to not only solve the issues with cross -media measurement, but to drive a whole new system of transparent, validated, permissioned, single-source and attributable data that consumers own and are rewarded for. and we are going to do it a scale. We're looking forward to Nielsen (hopefully)joining our network in the future; after all, great minds obviously do think alike!   

Just 3 hours to get the 5% Early Bird Bonus

2 months ago

If your considering investing in the Future of Personal Data, you can still get a 5% bonus shares today but only for the next 3 hours.


Marketing companies would die without data. Which is why your data is so valuable. Our mission is to connect legitimate businesses with consumers who consent to the use of their data and are compensated for it. 


Consider supporting Veriglif



Solving the Personal Data Conundrum

3 months ago

Our advisor and investor Ross Farrelly PhD discusses the two competing forces when it comes to extracting value from your data in the world of personal information.  

You can read more about it here on our medium page

 

Thankyou and Welcome

3 months ago

The team and I are completely excited at how quickly we have gained new investors who are also passionate about our objective to ensure all individuals can control, monetize and see who is using their data. 

If you have not yet invested but are considering doing so, don't forget there are early bird bonuses that are available for a short time.

We're working on a number of projects now to bring revenue into the business. 

This week the development team is busy fine tuning one of our passive data collection tools that will be used over the next month in a proof of concept for a market research company. This will allow their members to much more easily participate in paid market research and more importantly earn more income as the data can be re-used multiple times, rather than throwing it away like it often is at present.

Please feel free to ask any questions and myself and the team will do our best to reply to every comment during the campaign.

Regards,

James Wilson - CEO


Note: I want to leave you with a video that we recorded some time ago with Chad Andrews (formerly Global Solutions Leader, Media Blockchain at IBM) on why he thinks our strategy is on the right track.


Show More Updates End of Updates

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