The Problem
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We all know how vital personal data has become to our worldwide economy. But the supply and demand sides of the equation haven’t seen eye-to-eye for some time.
Users aren’t usually compensated for data nor is there much protection of their sovereign rights. This has led to an ever-growing level of distrust and disdain as consumers become increasingly knowledgeable of how they’re commoditized without almost any form of compensation.
For the data economy, Big Data was supposed to be the solution but the siloing of data sources and applications is woefully inefficient. Additionally, according to our observation, the data economy has become a hub of fraud, illicit dealings, and murky details.
Until these issues are resolved, an accurate and personal ‘datagraph’ of consumers will never be realized.
The Solution
Veriglif is a dual sided platform that offers:
Direct-to-consumer monetization and transparency to users looking to monitor and reclaim their personal data, and create new opportunities for personal revenue.
B2B network to consolidate and validate consumer data for businesses/advertisers - adding tremendous value to their consumer insights.
Users will be able to participate in our marketplace from anywhere in the world via a mobile app and/or browser extension. By sharing their profile, behavioral and attitudinal data through a private portal, they will be in total control of how their data is used, and be able to benefit monetarily from its commodification. This foundation will in turn create new monetization opportunities via microtasks and gigs where user's time and experience can also be part of their monetizable personal assets.
Partnered businesses will be able to access this information in a fashion fully compliant with GDPR (General Data Protection Regulation) and other data legislation, and parse out valuable insights through our completely above-board system.
All in all, our network SaaS platform will enable user data to be validated, inventoried, and transacted in a way that will create value for all stakeholders.
Currently, all of the core functions of the Veriglif network are complete and have been trialled with a number of companies – this includes importing, validating and linking/matching records. We have also built a fully-functional direct-to-consumer interface that allows an end user to register, edit their profile, control their permissions, be paid for activities like online surveys, and to redeem their points. This direct-to-consumer interface continues to grow in soft-launch as we continue to expand other income earning activities. After soft-launch we expect to be able to ramp up our recruitment to over 30k members per month. We have also developed a browser extension prototype for both our members and our partners members (white label) which uses AI to greatly improve the experience of participating in online surveys by auto-completing repetitive questions such as demographics and by capturing the survey answers back into the members profile to be re-sold to other partners in the network. Software are always be improving, and we have a long roadmap of features that we plan to add to the network to make it simpler and more appealing.
The Market
We have two main market sectors that we see making up the bulk of our revenue.
The first is the global consumer insights space, which was valued at $47B in the US in 2018 and $80B worldwide. By providing the leading brands in the world with previously unheard of insights into their target demographic’s behavior, desires, and opinions, we believe Veriglif will be able to generate significant revenue in this sector.
Second is the online ad tech market, which powers the rapid growth of the online advertising market, making up the second largest, and fastest growing, ad spend channel in the world.
Our Traction
Through a crowdfunding model and partnership discussions with more than 25 of the world’s leading data providers, we have been able to build a tech stack that has attracted strong demand from B2B customers looking to step into a new age of advertising and digital marketing.
Our Founding Partners Program is a non-binding program where businesses sign up to become a data provider, data supplier and/or validation partner.
We have started discussions to serve and work with leading data companies like IBM, SurveyMonkey, and Schlesinger Group, and a full pipeline featuring leading global brands like Unilever, P&G, and Disney.
With potential access to over 275M U.S consumer data profiles, we aim to have the ability to validate, link, and transact on more 1st party, permissioned data than anyone in the U.S.
Our direct to consumer side is growing rapidly as well, with over 10k users during soft-launch and the ability to add over 20K new users each month. We are also actively providing them monetization opportunities via a network of demand side API integrations.
As the direct channel grows, we will be offering consumers a marketplace function to not just passively monetize their data, but also actively through micro-tasks and gigs; the consumer will always control and manage the “who, what, when, where, and how” of every engagement and reap the rewards directly.
What We Do
With advanced AI, our tech stack uses a novel “network of networks” approach to support, rather than compete, with existing ecosystems.
By acting as a vital middle-ware, our “Universal Data Passport” transactional system (built on the blockchain) allows for key stakeholders in the data economy to collaborate like never before.
Our four key functions are our ability to:
Validate users’ digital identities in real time
Link data from various data sources in a secure and scalable manner
Catalog inventory of available consumer data for network participants
Transact securely in a transparent marketplace
All stakeholders will continue with their existing business models and functions. We simply become the connective tissue and transactional engine to deliver liquidity and quality across the ecosystem.
The Business Model
We plan to have three main channels of revenue:
Transactional processing
Insights & Analytics: $.05 per record, per transaction, ensuring every transaction that flows through the marketplace generates revenue.
Adtech: $.05 per 1K targets accessed
Direct Consumer Data access
Buyers can engage consumers in a variety of monetization opportunities that could range from $1 to hundreds of dollars per customer per interaction
Platform Licensing
Once the network is at scale, we plan to charge an annual licensing fee
How We Are Different
We are offering an accurate and personal ‘datagraph’ that is giving brands an entirely new set of possibilities for their consumer marketing strategies. Veriglif’s ability to merge the silos creating mass inefficiencies in the marketing ecosystem is a game-changer. Finally, brands can engage one-to-one in real time with consumers to deliver the right message, at the right place, at the right time in a virtuous cycle of engaging, understanding, and activating relationships.
Veriglif ensures the protection of our users' privacy and holds paramount the importance of their ownership rights. An ethical framework of data commodification is at our core. We are built with advantages that would only come as a massive sacrifice of revenue for already existing competitors.
The Vision
The current state of advertising sees massive companies like Google and Facebook using great swaths of data to drive advertising, without compensating consumers.
Our goal is to up-end this dynamic for good.
We want to make good on the guidance offered by the World Economic Forum back in 2011, when they classified personal data as a new asset class, by offering a new paradigm for how data can be utilized to deliver value to both the owners and originators, as well as the businesses leveraging it.
In ten years, we aim for Veriglif to be used in the same sentence as all of the tech giants we think of now. Our intention is that this will happen as fully integrated partners assisting in their transformation, or as replacements of their services in the marketing ecosystem.
OUR LEADERSHIP
We have joined together experts from across the personal data ecosystem, all of whom have grown successful businesses.
And we are backed by a Board of Directors and Advisory Board full of major names in business, finance, tech, marketing, sales, personal data privacy, AI, and analytics.
Why Invest
We believe the “Sharing Economy” was born from the Great Recession and many companies founded from this revolution have become large, global brands. The current environment, which holds consumer data as such a key asset, will spur even more innovation and launch future global leaders.
We are confident that Veriglif will be a transcendent leader in the next evolution of the economy thanks to our expertise, partnerships, and unique and timely value proposition.
Company | : | Veriglif, Inc. |
Corporate Address | : | 251 W. 30th Street #606, New York, NY 10001 |
Offering Minimum | : | $9,999.91 |
Offering Maximum | : | $1,030,988.42 |
Minimum Investment Amount(per investor) | : | $299.72 |
Offering Type | : | Equity |
Security Name | : | Preferred Stock |
Minimum Number of Shares Offered | : | 16,949 |
Maximum Number of Shares Offered | : | 1,747,438 |
Price per Share | : | $0.59 |
Pre-Money Valuation | : | $7,023,072.67 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days
In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Super Early Bird Bonus
Invest within the first week and receive additional 10% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an additional 5% bonus shares
Amount-Based
Bronze - $1000+
Exclusive invite to early-access use of Veriglif consumer-facing products
Limited-Edition Investor T-Shirt
All previous perks
Silver - $2,000+
Official LInkedin endorsement as “Veriglif Investor”
Personal Linkedin shoutout
All previous perks
Gold - $10,000+
Private dinner and skiing with founders in Deer Valley, Utah. *Accomodation, Lift Passes included and Transport NOT included
Access to quarterly investor video conference
All previous perks
Platinum - $20,000+
Annual private dinner and skiing with founders in Deer Valley, Utah. Accomodation, Transfers and Lift Pass ARE included for first year. *Transport NOT included
All previous perks
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Veriglif, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $0.59 share, you will and own 110 shares for $59. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
We would like to thank all of our 322 investors (from both raises) who have supported Veriglif to bringing more transparency, control and monetization for OUR personal data.👏
Today is your last chance to invest in Veriglif in this offering, so please help spread the word on social media and let's finish strong.
Thank you,
James Wilson, CEO
The marketing ecosystem is powered by data. That data is used to drive advertising and targeting, which is how the system makes money. Companies need data to engage, understand and activate consumer relationships and suddenly a very large chunk of the population has withdrawn their attention and data from the traditional system and are moving behind the walled gardens of privacy-first platforms with limited to none mechanisms for brands to engage with these user populations. That is a huge issue for both advertisers and the companies that exist to serve them via data. This new data and media ecosystem has created a significant vacuum that isn’t easily filled by the current players, and everyone is feeling the economic impact of that gap already.
At Veriglif we have been anticipating these shifts for a while and we think we have a solution that will allow the new ecosystem to thrive by allowing the personal data economy to be unleashed in a new way that is aligned to this rapidly changing dynamic.
In a nutshell, Veriglif connects individual level data profiles across any platform in a privacy-compliant blockchain network. Users then can choose who/what/where/when/how their data is used and are paid for that use. That payment can be a rev share with anyone who has users/audiences/networks that opt-in creating a win/win monetization solution for everyone. Once we connect all of the disparate audiences/networks, individual users can choose which causes and organizations they want to engage with, amplifying the reach of everyone.
By using the suite of tools Veriglif launched recently, including our browser extension, 1st party consumer-linked cookie Consent Manager and our network-linked ad blocker any social platform, publisher, content-creator, influencer, browser or media distributor can integrate with Veriglif to bypass all of the concerns listed above and create a whole new media ecosystem model.
In this post, we dive deeper into how we are making that happen!
https://medium.com/veriglif/creating-a-new-media-ecosystem-powered-by-personal-data-feed386b6d58
Veriglif is thrilled to announce the launch of our Consumer Data Management Suite, furthering our revolutionary model of giving individuals complete control over their personal data in the digital world with a path to monetization, while also creating an ecosystem to give data buyers a transparent and privacy-compliant means of accessing vital data to drive their business.
The Suite is comprised of tools that are connected to the Veriglif datagraph network that is powered by our proprietary blockchain-powered data supply chain management platform that powers permissioning, provisioning and transactional processing. These tools give individual users of Veriglif a series of integrated tools that expand and power the use cases of data ownership, management and monetization.
To learn more, read about it on our blog here: https://medium.com/veriglif/veriglif-consumer-data-management-suite-of-tools-5bb6721b64a
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Veriglif has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Veriglif be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
On Monday, March 15th 2021 the Veriglif team conducted a webinar with our partners at GreenBook on the results from our recent pilots, our progress so far and the continual evolution of the platform. Almost 300 people registered, with over 50 from large global brands and almost 200 from across the technology and agency landscape in the insights category.
James Wilson and Lenny Murphy were joined by Rolfe Swinton, Director, Data Assets — North America with GfK. Rolfe is also an investor in Veriglif and on our Advisory Board. After a brief presentation and update, we had a lively discussion and answered some great questions from the attendees.
Here is the recording; enjoy!
March 15 2021 | 1 PM - 2 PM (ET / GMT-5)
Register for Webinar: https://www.greenbook.org/marketing-research/webinar-How-A-Better-User-Experience-Better-Data-QualityRespondents spend 36% of their time completing profile questions; imagine how much better respondent experience would be if they did not have to answer those repetitive questions again and again.
It is time to innovate not just the way personal data is managed and used, but the actual underlying processes that create time inefficiencies, user churn, throughput breakage, economic waste, and fraud.
Join James Wilson, CEO of Veriglif and Lenny Murphy, Executive Editor and Producer of GreenBook as they explain how to increase ROI of sample by 3X by optimizing the respondent UX.
Register today to learn:
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Veriglif has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Veriglif be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
James Wilson details the tech Veriglif built to deliver a better user experience to survey takers and the measurable business impact that resulted from it, as well as the many new use cases that have opened up from the experience.
With every innovation we bring to market we realize that Veriglif's relentless focus on supply chain optimization for personal data just keeps creating more and more opportunity!
Read more at https://medium.com/veriglif/how-a-better-user-experience-better-data-quality-50fa90f68e71
Veriglif advisor Ross Farrelly, PhD details why personal data is one of our most important intrinsic assets and also the one that delivers the least value to the true owners; individuals. Veriglif is designed to unlock that value creation and in this post Ross explains how and why that is important.
https://medium.com/veriglif/personal-data-is-your-financial-asset-a41cc3603577
In the last few weeks, we have seen a massive acceleration in three trends that have massive implications for the digital data landscape:
At Veriglif we have been anticipating these shifts for a while and we think we have a solution that will allow the new ecosystem to thrive by allowing the personal data economy to be unleashed in a new way that is aligned to this rapidly changing dynamic.
The bottom line (we think) is that the marketing ecosystem is powered by data. That data is used to drive advertising and targeting, which is how the system makes money. Companies need data to engage, understand and activate consumer relationships and suddenly a very large chunk of the population has withdrawn their attention and data from the system. That is a huge issue for both advertisers and the companies that exist to serve them via data. This new data and media ecosystem has created a significant vacuum that isn’t easily filled by the current players, and everyone is feeling the economic impact of that gap already.
Veriglif Advisor Tiffany Johnson takes deeper look at what this seismic shift means from the data privacy perspective and how companies like Veriglif can play a pivotal role in bridging the gap between the old ecosystem and a rapidly changing emerging "privacy-first" new one.
In addition to an advisor to Veriglif, Tiffany is the Ethical Data Advocate, Data Advisor, Senior Director — Tech & Data Analytics at Wunderman Thompson - a New York-based global marketing communications agency with 200 offices in 90 markets and is part of international advertising group WPP Group.
https://medium.com/veriglif/privacy-first-platforms-take-center-stage-5f8407af5598
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