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We all know how vital personal data has become to our worldwide economy. But the supply and demand sides of the equation haven’t seen eye-to-eye for some time.

Users aren’t usually compensated for data nor is there much protection of their sovereign rights. This has led to an ever-growing level of distrust and disdain as consumers become increasingly knowledgeable of how they’re commoditized without almost any form of compensation.

For the data economy, Big Data was supposed to be the solution but the siloing of data sources and applications is woefully inefficient. Additionally, according to our observation, the data economy has become a hub of fraud, illicit dealings, and murky details. 

Until these issues are resolved, an accurate and personal ‘datagraph’ of consumers will never be realized.

Veriglif is a dual sided platform that offers:

• Direct-to-consumer monetization and transparency to users looking to monitor and reclaim their personal data, and create new opportunities for personal revenue. 

• B2B  network to consolidate and validate consumer data for businesses/advertisers - adding tremendous value to their consumer insights.

Users will be able to participate in our marketplace from anywhere in the world via a mobile app and/or browser extension. By sharing their profile, behavioral and attitudinal data through a private portal, they will be in total control of how their data is used, and be able to benefit monetarily from its commodification. This foundation will in turn create new monetization opportunities via microtasks and gigs where user's time and experience can also be part of their monetizable personal assets. 

Partnered businesses will be able to access this information in a fashion fully compliant with GDPR (General Data Protection Regulation) and other data legislation, and parse out valuable insights through our completely above-board system. 

All in all, our network SaaS platform will enable user data to be validated, inventoried, and transacted in a way that will create value for all stakeholders.

Currently, all of the core functions of the Veriglif network are complete and have been trialled with a number of companies – this includes importing, validating and linking/matching records. We have also built a fully-functional direct-to-consumer interface that allows an end user to register, edit their profile, control their permissions, be paid for activities like online surveys, and to redeem their points. This direct-to-consumer interface continues to grow in soft-launch as we continue to expand other income earning activities. After soft-launch we expect to be able to ramp up our recruitment to over 30k members per month. We have also developed a browser extension prototype for both our members and our partners members (white label) which uses AI to greatly improve the experience of participating in online surveys by auto-completing repetitive questions such as demographics and by capturing the survey answers back into the members profile to be re-sold to other partners in the network. Software are always be improving, and we have a long roadmap of features that we plan to add to the network to make it simpler and more appealing.

We have two main market sectors that we see making up the bulk of our revenue.

The first is the global consumer insights space, which was valued at $47B in the US in 2018 and $80B worldwide. By providing the leading brands in the world with previously unheard of insights into their target demographic’s behavior, desires, and opinions, we believe Veriglif will be able to generate significant revenue in this sector.

Second is the online ad tech market, which powers the rapid growth of the online advertising market, making up the second largest, and fastest growing, ad spend channel in the world.

Through a crowdfunding model and partnership discussions with more than 25 of the world’s leading data providers, we have been able to build a tech stack that has attracted strong demand from B2B customers looking to step into a new age of advertising and digital marketing.

Our Founding Partners Program is a non-binding program where businesses sign up to become a data provider, data supplier and/or validation partner.

We have started discussions to serve and work with leading data companies like IBM, SurveyMonkey, and Schlesinger Group, and a full pipeline featuring leading global brands like Unilever, P&G, and Disney.

With potential access to over 275M U.S consumer data profiles, we aim to have the ability to validate, link, and transact on more 1st party, permissioned data than anyone in the U.S.

Our direct to consumer side is growing rapidly as well, with over 10k users during soft-launch and the ability to add over 20K new users each month. We are also actively providing them monetization opportunities via a network of demand side API integrations. 

As the direct channel grows, we will be offering consumers a marketplace function to not just passively monetize their data, but also actively through micro-tasks and gigs; the consumer will always control and manage the “who, what, when, where, and how” of every engagement and reap the rewards directly. 

With advanced AI, our tech stack uses a novel “network of networks” approach to support, rather than compete, with existing ecosystems.

By acting as a vital middle-ware, our “Universal Data Passport” transactional system (built on the blockchain) allows for key stakeholders in the data economy to collaborate like never before.

Our four key functions are our ability to:

• Validate users’ digital identities in real time

• Link data from various data sources in a secure and scalable manner

• Catalog inventory of available consumer data for network participants

• Transact securely in a transparent marketplace

All stakeholders will continue with their existing business models and functions. We simply become the connective tissue and transactional engine to deliver liquidity and quality across the ecosystem.

We plan to have three main channels of revenue:

1. Transactional processing

   1. Insights & Analytics: $.05 per record, per transaction, ensuring every transaction that flows through the marketplace generates revenue.

   2. Adtech: $.05 per 1K targets accessed

2. Direct Consumer Data access

   1. Buyers can engage consumers in a variety of monetization opportunities that could range from $1 to hundreds of dollars per customer per interaction

3. Platform Licensing

   1. Once the network is at scale, we plan to charge an annual licensing fee

We are offering an accurate and personal ‘datagraph’ that is giving brands an entirely new set of possibilities for their consumer marketing strategies. Veriglif’s ability to merge the silos creating mass inefficiencies in the marketing ecosystem is a game-changer. Finally, brands can engage one-to-one in real time with consumers to deliver the right message, at the right place, at the right time in a virtuous cycle of engaging, understanding, and activating relationships. 

Veriglif ensures the protection of our users' privacy and holds paramount the importance of their ownership rights. An ethical framework of data commodification is at our core. We are built with advantages that would only come as a massive sacrifice of revenue for already existing competitors. 

The current state of advertising sees massive companies like Google and Facebook using great swaths of data to drive advertising, without compensating consumers.

Our goal is to up-end this dynamic for good.

We want to make good on the guidance offered by the World Economic Forum back in 2011, when they classified personal data as a new asset class, by offering a new paradigm for how data can be utilized to deliver value to both the owners and originators, as well as the businesses leveraging it.

In ten years, we aim for  Veriglif to be used in the same sentence as all of the tech giants we think of now. Our intention is that this will happen as fully integrated partners assisting in their transformation, or as replacements of their services  in the marketing ecosystem.

We have joined together experts from across the personal data ecosystem, all of whom have grown successful businesses.

And we are backed by a Board of Directors and Advisory Board full of major names in business, finance, tech, marketing, sales, personal data privacy, AI, and analytics.

We believe the “Sharing Economy” was born from the Great Recession and many companies founded from this revolution have become large, global brands. The current environment, which holds consumer data as such a key asset, will spur even more innovation and launch future global leaders. 

We are confident that Veriglif will be a transcendent leader in the next evolution of the economy thanks to our expertise, partnerships, and unique and timely value proposition.