Vegan Fine Brands

100% Vegan

Vegan Fine Brands

100% Vegan

Boca Raton, FL
Food & Beverage
Vegan Fine Brands sells a wide variety of exclusively vegan products to meet the rapidly growing plant-based product market. Since 2018 when we launched our flagship store, Vegan Fine Foods, we have helped bring a wide variety of new plant-based meat, egg, and dairy products to market. In the last two years, we have also launched the Vegan Fine Cafe and Vegan Fine Body, and recently launched ecommerce stores, veganfinefoods.com and veganfinebody.com.

$235,965

raised
402
Investors
$10M
Valuation
$5.00
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$359K
Offering Max
Reg CF
Offering

$235,965

raised
402
Investors
$10M
Valuation
$5.00
Price per Share
$100.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$359K
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Vegan Fine Brands:

$100+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$400+
Investment
10% Discount Card
10% Discount Card Membership in the Vegan Fine Brands Investors Club 10% Discount Card good for 1-year veganfinefoods.com
$1,000+
Investment
15% Discount Card
Membership in the Vegan Fine Brands Investors Club 15% Discount Card good for 1-year veganfinefoods.com
$2,500+
Investment
20% Discount Card
Membership in the Vegan Fine Brands Investors Club 20% Discount Card good for 1-year veganfinefoods.com 3% bonus shares
$7,000+
Investment
25% Off Franchise Fee
20% off the franchise fee for a Vegan Fine Foods, Vegan Fine Cafe, or Vegan Fine Body franchise 20% Discount Card good for 1-year veganfinefoods.com 5% bonus shares
$15,000+
Investment
Exclusive Dinner
Dinner with Vegan Fine Brands founder Dr. Steven Smith** 50% off the franchise fee for a Vegan Fine Foods, Vegan Fine Cafe, or Vegan Fine Body franchise 20% Discount Card good for 1-year veganfinefoods.com 10% Bonus Shares

Reasons to Invest

We have generated approximately over $1M in revenue in our first year of operating Vegan Fine Foods while serving over 50,000 satisfied customers
The plant-based food sector is growing at five times the speed of the larger food market and plant-based shoppers spend on average 61% more than the average shopper
Our team is comprised of Ph.Ds and MBAs with extensive knowledge of the food industry and a drive to bring vegan options to the larger population

The Problem


Access to vegan products has not kept up with rising demand

World population growth has corresponded with an increase in the consumption of animal-based foods. This has placed considerable strain on the world’s natural resources, including land, energy, water, and nutrients. It has been projected that by 2050, our planet will no longer be able to meet the demand for meat-based food products.

Consumer awareness and sentiment has shifted accordingly and there is now a fast-growing demand for plant-based food, health, and beauty care products. In the last few years, food producers have started to meet that demand. According to the Good Food Institute, more than 700 new plant-based meat, egg and dairy products were launched in 2019.


But this ever-growing community of vegans and non-vegans alike have limited physical and online locations to purchase vegan products. Ultimately, these products are still not as accessible to the public as they should be.


Additionally, we believe these products are expensive and fragmented across many different markets.

The Solution


A groundbreaking, all-vegan consumer products company

When Vegan Fine Brands was founded in 2016, there were limited vegan grocery stores or markets in the U.S. So we started by launching our first store, Vegan Fine Foods, in Fort Lauderdale, FL in 2018. 

Four months later, we launched Vegan Fine Café inside of the Vegan Fine Foods market. This made us the one of the first all-vegan markets and cafés in America with over 4,000 square feet in retail space.

In late 2019, we launched Vegan Fine Body with 1,000 square feet of retail space right next door to the Vegan Fine Foods market. Vegan Fine Body is a specialty boutique focused on vegan alternatives for health and wellness.


Our stores are the one-stop shop for plant-based groceries, health, and beauty products. They are bridging the gap between accessibility and ethical sourcing for our audience of vegan-living customers.

The Market


The plant-based food segment vastly outgrew the larger food industry in 2019

In grocery stores across the U.S., plant-based food sales are growing steadily, while sales of many conventional animal products are stagnant or declining. Last year, while the overall food market grew at just 2.2%, the plant-based food sector saw growth at over 11%.

Source: 52 Weeks Ending December 2019, Commissioned Data from SPINS 

The global plant-based foods market is expected to reach $74.2 billion by 2027. The global plant-based meat market by revenue is expected to grow at a CAGR of over 18% during the period 2019-2025.


This same trend holds true throughout the industry, with plant-based meats gaining momentum in the pandemic, up 148% more than last year, spiking at 50% over the peak panic buying of animal-based meat.

Source: 52 Weeks Ending December 2019, Commissioned Data from SPINS 

Plant-based milk grew at 5% versus just 0.1% for dairy overall. In fact, plant-based milk sales totaled $2 billion in 2019 and now accounts for 14% of the retail milk industry.


As the modern consumer’s preferences continue to change, we believe massive opportunities have opened for new brands to gain loyal customers. Growing retail segments include prepared and packaged foods, beverages, vitamins, supplements, CBD products, cosmetics, and skin/body/hair care products.

Source: SPINS Natural Enhanced Channel and MultiOutlet Channel (powered by IRI), data ending 6/14/20

Our Traction


$1M in first year of operations

Our stores are now home to some of the best unique local brands, which we curate to serve our diverse customer base. This is all in service of our broader mission: To make vegan living and a plant-based diet accessible to everyone.


Since opening, we’ve taken in approximately $1M in revenue in our first year of operating Vegan Fine Foods  while serving more than 50K satisfied customers.


We’ve been growing our online presence as well, with over 25K followers across platforms and an email list with thousands of customers.

At the end of 2019 we introduced our all-vegan wine & craft beer bar inside our Fort Lauderdale location, and entered the retail market for high-end CBD and hemp-based products.

Also in 2019, we began launching our private label brands and have aggressive plans to introduce over 100 new products in the next 12 months.

What We Do


Balancing an amazing array of products with detail-oriented, helpful service

Our stores are much more than just a marketplace — they’re a place where our diverse customer base of vegans and non-vegans alike can come together and shop, eat, drink, and socialize.

Our products are always on the cutting-edge, featuring the most sought-after and highest quality vegan products in every sector.


We’re changing the narrative around vegan products - we aim to make them accessible to everyone.

The Business Model


Diverse revenue streams, including retail, ecommerce, and franchising

Vegan Fine Brands’ business model includes a variety of revenue streams, beginning with its in-store sales of vegan products. Our in-store sales’ margins are compounded with our private label product sales, as well as our in-store services.

We will soon complement our brick-and-mortar location with a robust ecommerce platform, which in addition to product sales, will also sell advertising opportunities.


Our Vegan Fine Cafe acts as our own quick service restaurant, with prepared foods, additional retail products, catering services, and meal kits.

At Vegan Fine Body, we sell vegan and cruelty-free health and beauty care products, as well as in-store services like make-up and skin treatments. We will also sell these products online.


Lastly, we plan to have our Vegan Fine Franchising arm take in revenue through the sale of our Vegan Fine Foods, Cafe, and Body franchises, as well as royalties from all of their gross sales. We have a number of interested, prospective franchisees, and we are planning to enter into franchise agreements in the future.

How We Are Different


An entire portfolio of completely vegan brands 

We have a number of different competitors on both the national and local level, and have established advantages over both segments.


Compared to our national competitors like Whole Foods and Trader Joe’s, our positioning as a completely vegan retailer will hold much appeal for our target customers. We believe vegan consumers will gravitate towards a retailer that is 100% committed to an all-vegan lifestyle.

Against our smaller, independently-owned peers, we will have a considerable edge in product sourcing. Additionally, we believe the services we provide within our stores will make our shoppers’ experiences one-of-a-kind.

The Vision


The global leader in plant-based retail

We want to be the most admired plant-based consumer products company in the world, with our brands as leaders in their market segments and product categories. We will achieve our mission as the global leader in plant-based retail by being faster, smarter, agile, passionate, and strategic.

With our private label brands now launched, we hope to cement Vegan Fine Brands as a destination for the highest quality in vegan products. 


Ultimately, Vegan Fine Brands and our subsidiaries will be known for world-class customer service, the highest quality plant-based products, and the best place to work and flourish.

OUR LEADERSHIP


A track record of success in the food industry and beyond

Founder and CEO Steven Smith has spent time working for Procter and Gamble and PepsiCo in various capacities using his skills as an engineer and manager. He holds an MBA and Ph.D in Strategy and International Business from Rutgers University.

Head of Finance, Rainford Knight, has a Ph.D. in Finance from Florida Atlantic University, as well as years of experience in corporate finance, risk management and due diligence for hedge funds and private and commercial banks.

Head of Operations, Sara Sherbondy, has a proven record of success in supply chain management, operations, and logistics, and has been called upon for her expertise in advisory roles for many large corporations around the world. Sara holds an MBA from Florida Atlantic University. 

Head of Human Resources, Cynthia Mullins has held senior positions prior to joining Vegan Fine Brands. She serves as president of Baldwin Rise Advisory Services and as international legal counsel for JMW Consultants, Inc. Cynthia holds a juris doctor degree from the University of Connecticut School of Law and degrees in business ethics and compliance.

Head of Marketing, Nihat Strider has an extensive marketing background in industries. He is the founder of Florida Marketing Group, a company specializing in creating tailored marketing solutions, marketing strategies and conducting market research. Nihat’s expertise includes digital marketing and e-commerce. He holds an MBA in Marketing from Florida International University.

Why Invest


One of the first-movers in a rapidly growing market

We are one of the first-movers in a fast-growing and exciting market in the U.S. and globally. And we have proven through our first few years of operation that there is a large, passionate community of vegans looking exactly for the products and experience we offer. 


With your investment we aim to continue our expansion via franchising in the U.S. and internationally, new ecommerce assets, and further development of our private label brands. We plan to establish ourselves as a market leader in the natural, organic, and plant-based retailing industry.

In the Press

VegReady

Vegan Fine Foods - An All-Vegan Supermarket

VegNews

UK’S VBITES BRAND TO MAKE US DEBUT AT VEGAN GROCERY STORE IN FLORIDA

Natural Foods Merchandiser

Rooted in Plants: Innovation Expands Market for Plant-Based Foods

The Miami Times

Vegan Fine Foods market opens in Fort Lauderdale

VegNews

NEW VEGAN MARKET OPENS IN SOUTH FLORIDA

Plant Based News

Specialist Vegan Supermarket With Cafe Opens In Florida

Stay Fit 305

Fort Lauderdale’s Vegan Fine Foods Is an Oasis of Plant-Based Bites

Miami New Times

Fort Lauderdale's Vegan Fine Foods Is an Oasis of Plant-Based Bites

One Green Planet

Vegan Fine Foods Grocery Store Opens In Fort Lauderdale!

LIVEKINDLY

NEW ALL-VEGAN MARKET OPENS IN FLORIDA

City View

The First All-Vegan Fine Foods Market and Café in Fort Lauderdale Announces Grand Opening

Cheddar

CEO of Vegan Fine Foods on the Growing Plant-Based Trend

Offering Summary


Company

:

Vegan Fine Brands, Inc.

Corporate Address

:

1825 NW Corporate Blvd, Suite 110, Boca Raton, FL 33431

Offering Minimum

:

$10,000.00

Offering Maximum

:

$358,615.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

71,723

Price per Share

:

$5.00

Pre-Money Valuation

:

$10,000,000.00











COVID Relief.

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Voting Proxy.

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives and Bonuses

Time-Based

Vegan Fine Foods Early Bird

  • Invest within the first 72 hours and receive an additional 10% bonus shares

Super Early Bird Bonus

  • Invest within the first week and receive an additional 7% bonus shares

Early Bird Bonus

  • Invest within the  first two weeks and receive an additional 5% bonus shares

Amount-Based

$400+

  • 10% Discount Card
  • Membership in the Vegan Fine Brands Investors Club (monthly investor-facing newsletter about Vegan Fine Brands including special announcements about Vegan Fine Brands businesses, sales, and specials).
  • 10% Discount Card good for 1-year veganfinefoods.com

$1,000+

  • 2nd Perk Title: 15% Discount Card
  • Membership in the Vegan Fine Brands Investors Club
  • 10% Discount Card good for 1-year veganfinefoods.com

$2,500+

  • 3rd Perk Title: 20% Discount Card
  • Membership in the Vegan Fine Brands Investors Club
  • 20% Discount Card good for 1-year veganfinefoods.com
  • 3% bonus shares 

$7,000+

  • 4th Perk Title: 25% Off Franchise Fee
  • 20% off the franchise fee for a Vegan Fine Foods, Vegan Fine Cafe, or Vegan Fine Body franchise
  • 20% Discount Card good for 1-year veganfinefoods.com
  • 5% bonus shares

$15,000+

  • 5th Perk Title: Exclusive Dinner
  • Dinner with Vegan Fine Brands founder Dr. Steven Smith. In person in Miami area (investor responsible for travel and accommodations) or virtual.
  • Membership in the Vegan Fine Brands Investors Club
  • 50% off the franchise fee for a Vegan Fine Foods, Vegan Fine Cafe, or Vegan Fine Body franchise
  • 20% Discount Card good for 1-year veganfinefoods.com
  • 10% Bonus Shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Vegan Fine Brands, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $5.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$300,337.00 USD
$359,448.00 USD
Cash And Cash Equivalents
$59,108.00 USD
$66,732.00 USD
Accounts Receivable
$500.00 USD
$0.00 USD
Short Term Debt
$370,197.00 USD
$398,273.00 USD
Long Term Debt
$637,027.00 USD
$33,958.00 USD
Revenues And Sales
$822,264.00 USD
$752,342.00 USD
Costs Of Goods Sold
$933,264.00 USD
$705,336.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$714,538.00 USD
-$369,205.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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