Uprising Food, Inc.

A “Health-First”, Artisan Bakery At Digital Scale.

Uprising Food, Inc.

A “Health-First”, Artisan Bakery At Digital Scale.

Cincinnati, OH
Food & Beverage
Uprising is aiming to fix a broken food system by inventing, selling and distributing a new generation of staple foods. Our products are born in an Artisan bakery and backed with the latest health science. All Uprising product lines feature low-carb, prebiotic, all-in-one, functional food ingredients. The products appeal to modern diets and deliver medical grade health benefits. They are also gluten-free, keto friendly, paleo-approved, all while supporting gut health. Uprising’s products are so powerful, they are currently being researched at Wright State University for their effects on the gut microbiome. Uprising’s products are backed by high-profile experts like Dave Asprey and beloved by Dr. Gundry.

$167,943

raised
222
Investors
$11.2M
Valuation
$1.79
Price per Share
$102.03
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$167,943

raised
222
Investors
$11.2M
Valuation
$1.79
Price per Share
$102.03
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Uprising Food, Inc.:

$102+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Baby Angel
Invest $500+ to receive 5% Bonus Shares and free shipping on your first subscription delivery.
$1,000+
Investment
Lead Angel
Invest $1,000+ to receive 7% Bonus Shares and free shipping on your first 2 subscription deliveries.
$2,500+
Investment
Super Angel
Invest $2,500+ to receive 10% Bonus Shares and free shipping on your first 3 subscription deliveries.
$10,000+
Investment
Cherubim
Invest $10,000+ to receive 15% Bonus Shares and free shipping on your first 6 subscription deliveries.
$25,000+
Investment
Seraphim
Invest $25,000+ to receive 20% Bonus Shares and free shipping on your first 12 subscription deliveries.

Reasons to Invest

  • TEAM + INGREDIENTS | One-of-a-kind R&D team with award-winning bakers. We transform non-traditional ingredients into patent-pending foods with medical-grade health benefits and consumer beloved tastes. 


  • BUSINESS MODEL | Our unique “farm market at digital scale” model enables both rapid innovation and instant national distribution to every consumer's doorstep in the US and Canada.


  • PROVEN TRACTION | $5.8M in lifetime sales since 2019; 3x YoY growth in 2021.




Overview


Food is MORE than medicine. It’s POWER. Let’s build a new food system together! 


At Uprising Food, we’re rebuilding bread and chips from the ground up. So along with creating the tastiest staples we can imagine, we’re going the extra mile to make them low-carb, fiber-boosted, and gluten-free. Sounds ambitious? Yeah, it is. But we like it that way and think you will too. 



What we don’t do is take any shortcuts or use preservatives. We work with leaders in the farm-to-table baking movement, use pans from around the world, and eat A LOT of bread. We also do our research. And what we’ve found is that a lot of people don’t have time to cook well-rounded, healthy meals these days. 


Backed by science, and with the goal of improving gut health, we make bread and chips that work as hard as you do. With that, we know why . It’s because…


  • We are backed by experts, as 150 medical practitioners have published reviews on our website
  • We’re in the press with 105 articles generating 4.8 billion impressions
  • We have 3.7 million viewers from our Shark Tank debut


Not to mention, with 49% of our revenue from repurchasers, we believe our customers are hungry for a more delicious source of fuel. With that, we are committed to powering lives with powerful food - with even more ambitious products on the horizon. 

The problem


We are sick at scale … and big food, big pharma, and big healthcare are way too comfortable with the status quo


To us, it makes sense that staple food categories are fundamentally sick, and broken. We’ve found their nutritional composition to be majorly outdated - created at a time where the goal was to produce the largest quantity of food, at the lowest price point, all while maintaining taste.


Our research shows that, over time, prioritizing quantity over quality has led to an array of problems like digestive issues, obesity, a weakened immune system, and more. Plus, we believe the lack of healthy options available, including food intolerance alternatives, have led a lot of people to depend on failing diets, overspend on supplements, and overspend on healthcare in general. 



We aren’t the first to realize this system doesn’t translate to a healthy diet today. But we feel that many of the health food movements of the past couldn’t provide these foods at scale, nor make them accessible, affordable, inclusive, and delicious at the same time. 

The solution


Functional foods for the gut are the future of mass staples


At Uprising, we’ve created all-in-one functional foods that take staples to the next level. Our products meet keto, paleo, and gluten-free standards, and we believe our 5-in-1 approach to health through our bread & chips is unbeatable. 




This is all with the help of our secret sauce - a delicious prebiotic fiber bomb known as activated psyllium. And by fiber bomb, we mean there is 36% of fiber RDA in just 1 serving


Just like our bread, which is made of just eight ingredients, our core competencies are pretty simple. Our dedication to elevated nutrition can help you feel full faster, supports healthy blood sugar, has high prebiotic fiber, and is excitotoxin free. Plus, we focus on making our highest quality bread and chips accessible by building supply chains that we believe are capable of supporting fresh food at a mass scale.



We think we stand out in the crowd, too. In both our bread and chip categories, our fiber and protein more than triples that of our competitors - all while maintaining a gluten-free, low-carb approach.

our traction


Ready to turn word-of-mouth success with loyal consumers into a scalable model


We have grown tremendously through our ecommerce acceleration, innovation and omni-channel distribution - growing YoY at 3x our YoY revenue.


In fact, we’ve successfully added 240+ “fee free” doors by signing with a major marquee grocer this year alone. With more big e-commerce and grocer partnerships in development, we believe our projected 1,200 doors to come may lead to increasing monthly profitability.



And it makes sense that more and more are getting interested. When we were featured on Shark Tank’s season premiere, we gained 3.7 million views. This not only helped us in our 4.8 billion social impressions in the press, but gained us traction leading to things like $60 new customer AOV rates, as well as stacks and stacks of 5-star customer reviews. It’s no wonder we have a 49% repurchase rate!



Along with our major retailer, we currently sell directly to the consumer through our site. There, we attract some serious bread lovers, who are spending 6x the category average. No joke, our top 1,000 customers average $1,668 in lifetime revenue. 

The Market


The interest and demand for healthy alternatives have never been higher


Over 40 million people have joined the low-carb, paleo, and keto lifestyle revolution - and that number is growing. When it comes to keto foods, the CAGR is 5.5%, and for functional foods, the CAGR is 8.5%


With that, our target market includes segments like $1 billion for hardcore health enthusiasts and $4.8 billion for health-food regulars



And since we specialize in staples - this leaves a $137 billion staple foods category wide open. With this trend gaining speed, it’s time to meet the demand by finally bringing staple foods into the modern era. 


And don’t worry about competition, we believe we’re miles ahead when it comes to price per 100 calories as well as price per serving. Even when it comes to “healthy” bread competition, they often aren’t gluten-free or keto-friendly, according to our research. Not to mention, we think we blow them out of the water with only 2 net carbs and a superior taste. The best part? Our bread makes a mean grilled cheese. Case closed.


Why Invest


We want YOU to join Uprising to help elevate all staple foods


At the rate we’re going with growth, and with our multi-category market approach, we feel we are truly taking staple food to the next level. This has led us to form strategic partnerships with some huge health food retailers, elevating our profit potential.


Our revolution doesn’t stop at bread and chips, as our sights are set on the full range of the $137 billion staple category. With three new loaves sitting in the pipeline as we speak, we also plan on expanding our product line to include bagels, pizza crust, and more - helping us scale up in our multi-category approach.



In the theme of expansion, we're also building an online/offline partnership with the alternative medical community. That means influencing influencers with university-backed research results, and securing long-term media partnerships with digitally famous doctors.


Just as we want our customers to have access to better quality, healthier food, it’s clear that they keep wanting more from us too. Help us continue to bring our products to the masses through accessible, affordable means. 


Let’s revolutionize staple foods for all. 




Bold (⌘B)

In the Press

Buzzfeed

Um, Keto Bread Exists...And I Tried It To See How It Actually Tastes

Honest Brand Reviews

Uprising Food Review

PureWow

The Incredibly Convincing Keto Bread You Need to Try

PureWow

The Keto Chips That Sold Out in Less Than 24 Hours Are (Finally) Back in Stock

Kitchn

I Tried the Keto Bread That’s Supposedly Even Better than Aldi’s

DaytonInno

Meet the Wright State University alum headed to ABC's 'Shark Tank'

Cision PR Newswire

Uprising Food Wins on Taste with Their Superfood Bakery Product Line on Season Premiere of Shark Tank

Authority Magazine

Kristin and William Schumacher of Uprising Food: 5 Things You Need To Create a Successful Food Brand

Mashed

Here's What Happened To Uprising Bread After Shark Tank Read More: https://www.mashed.com/356474/these-are-the-bakery-style-recipes-youve-been-searching-for/?utm_campaign=clip

Prevention

Prevention Picks: 15 products to make your summer healthier and happier

Prevention

25 Best keto snacks that are satisfying and delicious, according to dietitians

Clean Plates

The keto Bread I Eat All the Time (Even Though I'm Not on the Keto Diet)

Clean Plates

The Best-Tasting Low-Carb Breads

Heritage radio Network

Innovations: New Food to Eat Now

Business Insider

Here's the pitch deck a former P&G brand manager used to raise $1.25 million to build the Olay of food with his keto startup

Biz Journals

P&G brand manager partners with Blue Oven Bakery to launch keto bread business (Video)

Quidwell

Revolutionizing Keto Bread: William Schumacher of Uprising Food

Offering Summary


Company

:

Uprising Food Inc

Corporate Address

:

4200 Plainville Road , Cincinnati, OH 45227

Offering Minimum

:

$9,998.94

Offering Maximum

:

$1,069,997.56

Minimum Investment Amount

(per investor)

:

$102.03











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,586

Maximum Number of Shares Offered

:

597,764

Price per Share

:

$1.79

Pre-Money Valuation

:

$11,161,165.50











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based Perks

Trailblazers Perk

Invest within the first week and receive 10% bonus shares.

Trailblazers Perk

Invest within the 14 days and receive 7% bonus shares.

Trailblazers Perk

Invest within the first 30 days and receive 5% bonus shares.

Amount Based Perks

Baby Angel | $500+

Invest $500+ to receive 5% Bonus Shares and free shipping on your first subscription delivery.

Lead Angel | $1,000+

Invest $1,000+ to receive 7% Bonus Shares and free shipping on your first 2 subscription deliveries.

Super Angel | $2,500+

Invest $2,500+ to receive 10% Bonus Shares and free shipping on your first 3 subscription deliveries.

Cherubim | $10,000+

Invest $10,000+ to receive 15% Bonus Shares and free shipping on your first 6 subscription deliveries. 

Seraphim | $25,000+

Invest $25,000+ to receive 20% Bonus Shares and free shipping on your first 12 subscription deliveries. 

Audience Based Perk

Loyalty Bonus | +5% Bonus Shares 

As you are an Uprising insider, you are eligible for additional bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Uprising Food, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.79 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $179. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the Company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$405,737.00 USD
$723,551.00 USD
Cash And Cash Equivalents
$339,938.00 USD
$394,439.00 USD
Accounts Receivable
$5,141.00 USD
$123,801.00 USD
Short Term Debt
$188,456.00 USD
$83,037.00 USD
Long Term Debt
$1,166,633.00 USD
$25,067.00 USD
Revenues And Sales
$3,670,448.00 USD
$983,099.00 USD
Costs Of Goods Sold
$2,555,675.00 USD
$832,663.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,616,746.00 USD
-$432,453.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Over 200 Investors Joined The Uprising Team!

1 day ago

Thank you to every Angel Investor who has put their hard-earned money into the Uprising thus far! We are grateful for you and excited to be on this journey, together. 


Let's keep sharing the opportunity with the next wave of potential Uprisers. 


All our best, 


Kristen & William

Fiber Deficiency: Uprising is Here to Fix That

8 days ago

Did you know that only five percent of Americans are consuming enough dietary fiber, there’s a pretty good chance you need to consider eating more. Whether you're trying to support healthy gut bacteria or keep your blood glucose levels in check, the best way to get fiber is through natural sources, such as veggies, fruits, nuts, starches, and of course, our fiber-packed Uprising Bread!

Here at Uprising, we believe our bread is the healthiest food in the game, but it tastes like heaven! Artisan-baked with nine grams of fiber, Uprising Bread is perfect for anyone who’s on a mission to improve their gut health and overall quality of life. 

Modern science + master baking = the new gold standard in healthy food. Thank you for believing in us and joining us on our journey to bring the healthiest foods to the staple food categories. 

New Uprising Bakery Officially Launches!

21 days ago

Colorado Mountain Ovens, a new division of Uprising bakeries is officially live!  After 6+ months of work, our new bakery has begun production. 


With this new location we plan to bring new products to market, improve gross margins and increase profitability! 


We are excited to bring this new location online and realize the next stage of Uprising's growth plan. 


Thank you all for for investing in our growing infrastructure! 





Thank you to all who have invested! Keep Sharing!!

22 days ago

Thank you to all who have invested in our company so far! Through hard work, determination and persistence, we are so excited to be live on StartEngine and grow our investor community. We couldn't do this without you. 

Please share our campaign with your friends and family! We're so close to hitting $150,000! 

All my best, 

Kristen (Co-Founder & Chief Brand Officer) 

We Raised ANOTHER $45k+ Over This Past Weekend!!

about 1 month ago

From the bottom of our hearts, thank you so much for believing in us and helping us reach yet another incredible milestone! So far we have raised just shy of $150,000 with 154 investors. WOW! We couldn't do this without your support and belief in us. It's truly an honor to have you as part of Uprising and we look forward to the continued growth of our company. We would love if you would share the offering with friends, family and colleagues. Let's fix a broken food system, together. 

🚨 We Just Dropped The Uprising Science Mic On The Bread World! 🎤

about 1 month ago

Listen to us deep dive with Dave Asprey on the full science behind Uprising on his latest podcast episode: https://daveasprey.com/uprising-food-969/


Recorded, Podcast-Style Q&A With CEO, William Schumacher

about 1 month ago

Get to know William and listen to his answers to questions from the crowd! 


Over 100 New Investors And Over $80K In Capital Joins The Uprising!

about 1 month ago

Wow! Thank you to every Trailblazing Angel Investor who has put their hard-earned money into the Uprising! 


We've WAY surpassed my expectations for the first official week of the offering. 


Thank you ALL so much for spreading the word and being a part of this movement! 


Let's keep sharing the opportunity with the next wave of potential Uprisers. 


Sincerely, 

William And Kristen



Trailblazer Bonus Perks Ending Soon!

about 2 months ago

Hey All, 


On the fence about investing? Get your questions answered below before the Trailblazer Perk runs out. 

If you are wondering who's already invested in Uprising, checkout this list of awesome Uprising Angels: 

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Let's Celebrate! "Most Momentum" Front Page Status Achieved!

about 2 months ago

Thanks to all you trailblazing early adopters we've hit the front page of Start Engine.


Thank you to everyone who've already joined the movement. Let's spread the word! 


Don't forget, Trail Blazer bonus is ending soon.


If you haven't invested, now is a great time! 



50 New Investors And Over $30K In Capital Joins The Uprising!

about 2 months ago

Dear Uprising Community, 

Thank you to all who have invested in our company in these first 3 days! You are true trailblazers. 

We are so excited to be live on StartEngine and to grow our community of "new-food-system", citizen-investors!

Thank YOU To Our First 50 New Angel Investors! - Watch Video


Please share our campaign with your friends and family!

Sincerely,

William Schumacher

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