Honolulu Magazine
Pick from a dozen flavors in this fun-size version of one of our favorite treats
Uncle's Ice Cream
Hawaii’s Favorite Ice Cream Sandwich
Waialua, HI
Food & Beverage
Uncle’s Ice Cream is a premium craft ice cream sandwich brand delivering dozens of remarkable, tropical and traditional flavors to convenient locations across O’ahu. After nine years as a beloved wholesaler on O’ahu, we are now expanding to the mainland US, with a nearly-completed production facility in Las Vegas to provide distribution to the Southwest.
$779,005
raised
608
Investors
$12.9M
Valuation
$2.15
Price per Share
$199.95
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Rewards
Get rewarded for investing more into Uncle's Ice Cream:
$199+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
$500+ | Tier 1
Invest $500+ and receive $50 Investor-only Merch credit.
$1,000+
Investment
$1,000+ | Tier 2
Invest $1,000+ and receive $100 Investor-only Merch credit.
$2,500+
Investment
$2,500+ | Tier 3
Invest $2,500+ and receive $250 Investor-only Merch credit + 2.5% Bonus Shares.
$5,000+
Investment
$5,000+ | Tier 4
Invest $5,000+ and receive $250 Investor-only Merch credit + 5% Bonus Shares.
$10,000+
Investment
$10,000+ | Tier 5
Invest $10,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares.
$25,000+
Investment
$25,000+ | Tier 6
Invest $25,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares + create and name your own ice cream sandwich flavor and receive two dozen with custom labels in your own Uncle’s Yeti cooler.
Reasons to Invest
- Uncle's Ice Cream is an established, profitable company producing premium ice cream sandwiches so popular that we need to expand in order to accommodate demand.
- Our new Las Vegas production facility is nearly finished, and we plan to sell our products in Whole Foods stores across the Southwest, including major metros like Los Angeles, Phoenix and Las Vegas.
- With this expansion, we'll have access to a market that is 24x larger than O'ahu, giving us the opportunity to bring aloha (and ice cream sandwiches) to millions more potential customers!
OVERVIEW
Bringing a Beloved Ice Cream Sandwich Brand to the Mainland
Uncle’s Ice Cream is expanding to the US mainland. Since we launched nine years ago, we have prioritized quality, taste, variety, and convenience to become Hawaii's favorite ice cream novelty.
We combine our soft-baked cookies with the fresh tropical flavors of Hawai'i using high quality, natural ingredients. This allows us to deliver delicious treats that our customers can't find anywhere else. We have two product lines: our classic 6 oz sandwiches and our mini 2 oz sandwiches.
Both come in year-round flavors and dozens of seasonal specials, including:
The Problem
Most Grocery Store Ice Cream Novelties Just Aren't Thrilling
The single serve ice cream novelty market is largely driven by mass-produced products that prioritize value over quality. At your local grocery store, you'll usually find the same uninspired vanilla on chocolate wafers. While the old-school style ice cream sandwich might be familiar, we don't believe it should be your only option.
Currently, the ice cream novelty market is missing an opportunity. Customers want their favorite artisanal products to come in bold, exciting flavors within arm's reach at the grocery store! That's where we come in.
The Solution
Great Quality. Abundant Flavors. Convenient Locations.
At Uncle's, we have elevated the humble ice cream sandwich to an artisanal, craft treat. We use the inspiration of the islands to create a vast array of bold, exciting sandwiches, starting with high-quality ingredients, scratch-baked cookies and dozens of crave-worthy ice cream flavors.
We've developed a vertically integrated system that incorporates:
Our success with this approach has resulted in more demand than we can satisfy without expanding our production capacity.
We see a profitable opportunity for a super-premium ice cream novelty company large enough to distribute its products regionally but nimble enough to respond to customers' desire for variety.
Until now, our ice cream sandwiches have only been available on O'ahu through our 100+ retail partners. It's time to grow so as many people as possible can experience the magic of an Uncle's Ice Cream Sandwich! We have a two-part expansion plan, based on scaling our proven business model, to do just that.
Opportunity # 1 - Expand Our Production Capacity in Hawai'i
Our craft ice cream sandwiches have become so popular on O'ahu that until we expand our production capacity, we've had to stop taking on new customers. So, we're more-than-doubling our space here to accommodate more workers, equipment, inventory and volume. This way we'll be able to supply everyone who wants an Uncle's throughout the islands!
Opportunity #2 - Serve the Southwest Market From Las Vegas
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This year, we are opening a new production facility in Las Vegas to begin distribution in the Southwest. This marks the first time our product will be available on the mainland. Las Vegas, with its large Hawaiian community, is often referred to as the Ninth Island, making it the perfect home base for us.
We have dozens of initial retail locations already lined up to carry our products, including all Whole Foods stores in the region.
Our Traction
Nine Years of Profitable Growth and Enthusiastic Fans
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For four years runnning, we've been named one of Hawaii’s “Fastest 50” growing companies, coming in at #8 in 2018 (Source). We recently exceeded $1,100,000 in annual sales, with a 50% increase in 2021.
Currently, we are producing over 450,000 sandwiches per year and wholesaling all across O'ahu. We have been a local vendor to all of the island's Whole Foods Market locations since 2016, all military commissaries since 2017, military exchanges since 2018, and Hawaii's largest grocery store chain since 2020.
Glowing Testimonials
Since our launch in 2013, we have gained thousands of enthusiastic fans! These are loyal, regular customers and who actively talk about our product, creating robust, ongoing word-of-mouth marketing. Our customers are our compass, inspiring us as we develop new flavors and aim to make the Uncle’s experience joyful and fun.
*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
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We have also earned a great reputation with the retailers who carry our products. Among our most promising achievements? The requests from some of our largest customers to supply their locations on the mainland.
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The Market
Entering New Markets in a
Fast-Growing Category
In 2021, US ice cream sales increased by 16.8%. Sales of frozen novelties went up by even more, growing by 18.1% (Source). Premium ice cream is leading this growth, and sandwiches have become the most popular novelty ice cream product on the market (Source, Source).
In order to ride the wave of this growing market, we need to reach more customers. With a plant in the Southwest, we will be able to reach a population 24 times the size of O'ahu, with 27 times the visitors.
Why Invest
A Fun Enterprise With Serious Income Potential
Uncle's Ice Cream is an iconic success story that is growing beyond Hawaii's borders while staying rooted in the true spirit of Aloha. Come join us as we spread the joy of Uncle's Ice Cream! Our established, vibrant brand is profitable, resonates with customers, and brings with it a unique connection to Hawaii that no other product in the ice cream novelty market can come close to.
Our 9 years of profitable growth have made us experts in production systems and product development, leading to recipes and flavors - including non-dairy - with outstanding track records. We have a proven ability to manufacture a profitable product in the extremely high cost environment of Hawai’i. We have developed a distribution system that prioritizes relationships with our retailers because we care about getting insight into what they need, and now more stores than ever want to work with us.
The fact is, folks get a taste, and they just want more!
As we complete our new facility in 2022 and ramp up our manufacturing capacity, we will scale into a much larger market than O'ahu's. At a time when the ice cream market is already experiencing significant growth, this is the perfect moment to invest in Uncle’s Ice Cream.
We're bringing joy, ALOHA and ice cream to folks far and wide. So grab a sammie and join us already!
meet the team
Experienced, Passionate Entrepreneurs
Uncle’s Ice Cream is co-owned by Paul and Barbara Logan. When they first conceived of their ice cream sandwiches, they were running a successful hydroponic lettuce farm. Paul, a chef, started making ice cream sandwiches to offer alongside their produce at the weekly farmers market. Before they knew it, their ice cream sandwiches were outselling the lettuce, and they made the choice to give up the farm to continue bringing sweetness and joy to their customers through their ice cream treats.
Paul previously worked as a Chief Engineer in the merchant shipping industry and holds a BS in Mechanical Engineering from Kings Point Merchant Marine Academy. Today, he heads up operations and product development while managing his team in production, distribution and customer service. As important as the product is, he takes equal pride in creating a safe, happy and rewarding workspace for his crew of flavor creators.
Barbara is responsible for administration and finance as well as the brand, social media marketing and customer relationships. She has extensive experience in finance and administration from her years as a Silicon Valley executive. Barbara believes in the personal touch when it comes to customers and enjoys responding to messages from fans and sending special goodies to their Flavor Craver members in the mail. “I think it’s so important to make sure our customers know how much we appreciate them,” she says.
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In the Press
Hawaii Business Journal
A farmers market led to statewide success for Uncle’s Handmade Ice Cream
Hawaiʻi News Now
Hawai‘i News Now T.V. Show Host Gives Uncle's Ice Cream a Try
First Hawaiian Bank & Honolulu Magazine
Uncle's Ice Cream Featured in "Open for Business" Series
Somebody Feed Phil
Uncle's Ice Cream Makes a Cameo on Netflix Series Somebody Feed Phil
Honolulu Magazine
Uncle's Ice Cream Named Among the "Best of Honolulu"
iHeartRadio
Triple Broadcasting Blitz with Uncle's Ice Cream Owner Barbara Logan on iHeartRadio
KITV 4 News
Uncle's Ice Cream Owner Paul Logan in the KITV 4 Studio
Pacific Business News
Uncle's Ice Cream Makes Pacific Business News' List of "Fastest 50" Growing Businesses in HI
Pacific Business News
Uncle's Ice Cream Awarded Another "Fastest 50" Award from Pacific Business News
Pacific Business News
Uncle's Ice Cream Recognized Among PBN's "Fastest 50" for Third Straight Year
Honolulu Magazine
Our Top 5: Ice cream sandwiches
First Hawaiian Bank
First Hawaiian Bank's "Open for Business" Video Showcases Uncle's Ice Cream
Honolulu Star-Advertiser
Sugar, spice and everything nice
Pacific Business Journal
Uncle's Ice Cream thinks big by going mini
Hawaii Ahe
Hawaiian Host & Uncle's Ice Cream Collaborate
Wasabi Magazine
Cultural Lifestyle Magazine Wasabi Features Uncle's Ice Cream
North Shore News
North Shore News Puts Uncle's Ice Cream in the Spotlight
Pacific Business News
Hawaiian Host and Uncle’s Ice Cream continue collaboration with new product
Pacific Business News
Uncle's Remains Among the Top 50 Fastest-Growing Companies in Hawai‘i
Offering Summary
Company | : | Uncle's Ice Cream |
Corporate Address | : | 67-106 Kealohanui St. #C-2, Waialua, HI 96791 |
Offering Minimum | : | $9,999.65 |
Offering Maximum | : | $1,069,999.10 |
Minimum Investment Amount(per investor) | : | $199.95 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 4,651 |
Maximum Number of Shares Offered | : | 497,674 |
Price per Share | : | $2.15 |
Pre-Money Valuation | : | $12,900,000.00 |
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest any amount within the first 72 hours and receive 15% bonus shares
Super Early Bird Bonus
Invest any amount within the second 72 hours and receive 10% bonus shares
Early Bird Bonus
Invest any amount within the next seven days and receive 5% bonus shares
Amount-Based:
$500+ | Tier 1
Invest $500+ and receive $50 Investor-only Merch credit.
$1,000+ | Tier 2
Invest $1,000+ and receive $100 Investor-only Merch credit.
$2,500+ | Tier 3
Invest $2,500+ and receive $250 Investor-only Merch credit + 3% Bonus Shares.
$5,000+ | Tier 4
Invest $5,000+ and receive $250 Investor-only Merch credit + 5% Bonus Shares.
$10,000+ | Tier 5
Invest $10,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares.
$25,000+ | Tier 6
Invest $25,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares + create and name your own ice cream sandwich flavor and receive two dozen with custom labels in your own Uncle’s Yeti cooler.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Uncle's Ice Cream will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.15 per share, you will receive 110 Common Stock shares, meaning you'll own 110 shares of Common Stock for $215. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$404,940.75
USD
$383,197.18
USD
Cash And Cash Equivalents
$103,311.72
USD
$210,891.47
USD
Accounts Receivable
$51,958.60
USD
$45,607.75
USD
Short Term Debt
$109,461.77
USD
$82,089.45
USD
Long Term Debt
$251,243.01
USD
$271,024.18
USD
Revenues And Sales
$1,183,036.03
USD
$787,867.68
USD
Costs Of Goods Sold
$711,561.00
USD
$464,253.15
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
$14,152.42
USD
$47,421.38
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Over $715k invested! 583 investors!
5 days ago
We've always been grateful and blessed to have such an amazing 'ohana of people from all over the world who love our ice cream sammies. To be honest, it's the reason we do what we do.
However, when it came to our growth and expansion, we knew we needed to raise more funds so we could make the dream happen. We began the process with StartEngine to create an opportunity for our peeps to become co-owners for as little as $200 but we truly didn't know what the actual response would be.
We're completely blown away by everything that's happened since we started our investment campaign! So far we've raised over $715,000 from 583 investors! Absolutely jaw-dropping! Our 'ohana is bigger and stronger than anything we ever imagined!
We wanted to take a moment and thank everyone who has been a part of this process! We appreciate you more than you know!
If you've been sitting on the fence, that's OK :) You still have a little bit of time to become a co-owner of our company. More importantly, you'll be a part of this tremendous 'ohana who love their ice cream AND the beautiful islands of Hawaii.
One thing that can't be overlooked is how much your support impacts real people, their families and community. We're not a mega-corporation with anonymous offices in a random state. Our facility is located on the beautiful North Shore of Oahu. The people who work for for us are precious and so are their families! We strive to take care of them and our community whenever possible.
We can't say 'Mahalo' enough. Your support is something special!
Another Big Milestone... $700k!!
11 days ago
We knew we were growing and really wanted to bring along as many folks with us as possible. The best way to do this was to open our doors to our peeps and create the opportunity for any of you to become co-owners. Looking back on it all, we didn't know what to expect but we're so grateful for how it has turned out so far!
Over $700k invested from over 570 different investors! What an amazing journey this has been!
We just wanted to give a huge Uncle's shaka to everyone who has already invested and to the people who will invest before this is all over. Mahalo!!!!
And remember, anyone can invest for as little as $200!
14th Fastest Growing Company in Hawaii!!
14 days ago
The rankings are in...and...we're listed as Hawai‘i's 14th fastest-growing private business in 2022! Grateful to be part of the #Fastest50 with @pacificbusinessnews -- this is the fourth year running! 😊
450,000 Uncle's sammies per year! That's a lot of aloha!
18 days ago
That’s a LOT of ice cream sandwiches!! 🤯 We currently produce around that number each year here in Hawai’i, and with the help of all of you new investors/owners, we’re on the way to being able to make a whole bunch more!! 🥰 Mahalo!
We just surpassed 500 investors! Update from Las Vegas!
20 days agoWe're over the moon to announce that we just surpassed 500 investors! Wow! Mahalo to all of 500+ of you who have joined the 'ohana to #InvestInUncles -- we've already reached 60% of our raise! So very grateful.
Military Homeschool Friends come to visit!
22 days ago
What fun! It’s been an exciting #September so far, and that includes a visit from our military homeschooling friends! We gave them a little tour and showed them how Uncle’s operates behind the scenes. Honored to be voted “Best Fieldtrip” by the attendees…but when the tour ends with ice cream sandwiches, well, how can you go wrong?!!
We truly believe in supporting our community and spreading a little ALOHA wherever we go. So grateful to share a little joy and bring some smiles to these faces!
A huge 'Mahalo' to our wonderful investment community!
25 days ago
Hawaii imports many successful businesses. It's not very often that Hawaii gets to export one of its own. This is one of those times. ❤️ Uncle's is an iconic success story, rooted in the true spirit of aloha and growing beyond Hawaii's borders! 🌴🌴🌴
We're so stoked to be able to give our peeps a chance to come along for the ride!
We've already raised $558k in committed investments from over 400 investors! We can't thank you enough! But that means over half of our offering has already been snatched up. When this ends, this ends. Our goal is to have as much of our community joining us as possible. It would mean the world to us! 🥰
You can invest for as little as $200! This is an opportunity for everyone!
Check it out, read our story, explore our numbers and more on our campaign page.
Mahalo,
Paul & Barbara
We're officially one of Hawaii's fastest growing companies (4 years in a row)!!
about 1 month ago
To grow as we have, the most important thing has been to stay committed to producing a high quality, truly extraordinary product; giving people a real “Wow!” experience. Besides that, consistently delivering good service to our retailers, the good fortune of an awesome crew to work with, and staying responsive to our customers has been key. Finally, we’ve had the most amazing loyalty from our tens of thousands of customers and fans who consistently support what we do - they make it all worthwhile. 🤗
The first time we were named as one of the Fastest Growing Companies in Hawaii by Pacific Business News (for the period 2016 - 2018), we had just been asked to supply Whole Foods on O'ahu. It was such a big deal for us. 🥳 Not only did this mean producing in larger volumes, but it required us to really level up our manufacturing practices to meet their stringent requirements. They've been a great customer for us and of course, we're thrilled to now begin supplying their Southwest stores.
The biggest factor in our growth in the next period (2017 - 2019) was getting into the commissaries and exchanges. We built a new, larger facility and brought on more employees. Stepping up to the increase in demand was a challenge but it pushed us to grow fast and smart. They've been great customers for us in the years since and we really value our relationships with them.
Last year's nomination reflected a really different time (2018 - 2020). Covid halted our retail street market and special events business. So, we focused on growing our wholesale accounts, especially grocery stores and mini-marts, where folks could still shop. We started 2019 with 40 wholesale customers and we grew to 100 and we were even able to create more jobs here on the North Shore. We like to think maybe we helped make that awful period just a little more bearable with our decadent treats. 💙
This year's ranking (2019 - 2021) saw us coming out of the worst of COVID strong with our first $1m+ year. During 2020, we had started selling to the Foodland chain and began bringing on ABC stores, so we were well positioned for the return to a bit more normal volumes and our tourism business. Our sales to Foodland stores more than doubled in 2021 and by the end of the year, we were in 37 ABC locations, as well as a number of new and returning retail shops across the island.
2022 is on track to break records again. Last month was our biggest ever (🎉) and by next quarter, we'll be adding sales from the Vegas facility to the mix. We're really honored and proud to have made this year's list and are so grateful to our customers who have made it a reality.
Our first $25k investor! They get to create a flavor!
about 1 month ago
A huge mahalo to our biggest investor yet!
At the $25k tier you get to create and name your own ice cream sandwich flavor. You will receive 2 dozen of them with custom labels in your own Uncle's Yeti cooler. On top of this you also get $250 of 'Investor-Only' merch credit and 10% Bonus Shares!
We know that not everyone can invest at this level and we appreciate you all no matter how much you invest!
But just in case you're interested, this is very much available.
www.startengine.com/unclesicecream
Mahalo!
ALA Hawaii Show - We have a long partnership with the military that continues to grow.
about 1 month ago
That's State Representative and LG candidate (D), Sylvia Luke visiting us!
It's been a few years, but we're so grateful to be among nearly 70 local businesses and other notable folks at the 25th annual ALA Hawai‘i Food Show! It's an exclusive military event showcasing more than 1,000 different products, including our very own Uncle's Ice Cream sandwiches!!
We got out there to bring smiles and Aloha spirit (plus yes, a whole lotta deliciousness!!) to excited crowds who'd waited many years for the gathering to return. The purpose of the event is to bring local tastes and flavors into military commissaries, and we're thrilled to have gotten such a warm welcome from everyone there!!
Mahalo!
There's a (brief) video part with Uncle Paul in it on KHON (Part 2 video at about the 3:40 mark)
Click here to watch
*From their website*
The ALA Hawaii show is the annual opportunity for worldwide Defense Commissary Agency (DeCA) and combined Military Exchange buyers to review Hawaii products.
Buyers are looking for products that reflect the unique tastes and culture of the Hawaiian Islands to satisfy the huge demand military shoppers have for products made in Hawaii.
The event provides buyers with the opportunity to taste-test locally produced products and interact one-on-one with business owners before selecting new products for commissary shelves.
The show is hosted by the American Logistics Association, known as ALA, a nonprofit trade association of manufacturers, manufacturer’s representatives, brokers, distributors, publishers and service providers.
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