The Tuffy Packs, Inc. offering is now closed and is no longer accepting investments.

Tuffy Packs, Inc.

Bulletproof Backpack Inserts

Tuffy Packs, Inc.

Bulletproof Backpack Inserts

Houston, TX
Consumer Products
Active shooter incidents continue to rise in schools and public spaces across the US and the world at large. There is an ever-growing demand for products that can keep people safe in such fatal circumstances, as well as a newfound awareness for self-defense products as parents of school children become the fastest-growing buyer in this new industry. Tuffy Packs, Inc. delivers a product line of lightweight, removable ballistic inserts, made from police-grade materials and designed to fit 95% of backpacks and laptop cases on the market today.


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Days Left


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Days Left
This offering ended on July 14, 2020 and is no longer accepting investments.

Reasons to Invest

The market for civilian ballistic protection is estimated to be in excess of $220 million, as active shooter incidents climb to an all-time high
TuffyPacks has created a line of lightweight, removable ballistic inserts that come in multiple sizes and are designed to fit 95% of backpacks and laptop cases on the market today
Our products use the same ballistic fabric found in police vests - they remain discreet and hidden but can instantly turn a regular backpack into a ballistic shield in the event of an active shooter situation. The inserts are ballistic lab tested to defeat handgun rounds up to .44 magnum.

Recent COVID 19 Virus has led to an increase in TuffyPack sales to the “Prepper Community”

Many of our resellers in the “Survivalist” markets have increased TuffyPack purchases recently which is inline with the recent surge in gun and ammo sales nationwide. Survivalists, often referred to as “Preppers” is a movement of individuals or groups  who actively prepare for emergencies, including possible disruptions in social or political order. The emphasis is on self-reliance, stockpiling supplies, and gaining survival knowledge and skills. Survivalists often acquire emergency medical and self-defense training, stockpile food and water and prepare to become self-sufficient in the event of a catastrophe.

“The ultimate protection”

The Problem

Active shooter incidents are at an all-time high

School shootings continue to occur across the US at an alarming rate.  At least 30 shooting attacks on school grounds have occurred in 2019 resulting in deaths or injuries, according to gun safety group Everytown.  Ensuring the safety of our children at school is a responsibility that belongs to everyone, including law enforcement, school staff, mental health practitioners, government officials, and now parents. Most attacks end very quickly, so law enforcement rarely has the opportunity to intervene before serious harm is caused to students or staff. Generally, the shooter is a known student which makes it increasingly difficult to adequately prepare.

The Solution

An easy defense solution that actually keeps kids safe

Tuffy Packs, Inc. provides global defensive solutions to the ever-increasing problem of active shooter incidents. Our line of lightweight, removable ballistic inserts come in multiple sizes, designed to fit 95% of backpacks and laptop cases on the market today.  By using the same ballistic fabric found in police vests, we have created a solution that is discreet and hidden yet instantly turns a regular backpack into a ballistic shield in the event of an active shooter situation.

The Market

There is an ever-growing demand for life-saving products like ours

School shootings dominate the US headlines on a constant basis and parents are becoming increasingly proactive in the personal self-defense of their children. Currently, the market for civilian ballistic protection is estimated to be in excess of $220 million1. This includes bulletproof vests, clothing, backpacks, and backpack inserts.

Law enforcement and defense make up the bulk of the global body armor market, valued at $2.1 billion in 2018, while school security is now a $2.7 billion market (not including the billions more spent on armed campus police officers). 

From an investor’s standpoint, TuffyPacks will be the only “pure-play” in this emerging market. Larger publicly traded companies such as  General Dynamics, DuPont (Kevlar), Tajin Group (Netherlands) do not market to consumers as they are typically raw material (fabric) mills with direct sales to law enforcement and military on a global basis.

Our Traction

Expansion of our product line and distribution

Since launching in 2016 our sales and profitability have continually increased, earning our place as the standard backpack insert design on the market. 

In 2019 we launched 2 new sizes of our product, as well as a line of “themed” inserts which are more parent-friendly than our main product line and appeal to younger students. Last year, we also began making clear backpacks in response to numerous US school districts that have set new requirements for their students.

Our product has now been featured on almost all major news networks and recently, we have been sought after by smaller resellers to provide OEM or contract manufacturing as well as numerous private label opportunities. New sales channels have opened up including  Law Enforcement and Federal Agencies such as the US Marshalls Service.

What We Do

High-grade police-level ballistic protection from active shooter incidents

Backpacks with our ballistic protection weigh only 17 – 24 ounces more than a non-protected pack (based on the pack size). The ballistic shields are removable when the user desires to use the pack in a low or non-threat environment.

Our panels are constructed using multiple layers of ballistic PE material that is a strong, synthetic fiber similar to Kevlar®, the material used in the global production of body armor, helmets, and ballistic vests. 

Our products are lab tested and meet or exceed the minimum requirements for personal ballistic protection (Reference: NIJ National Institute of Justice Level IIIA). Our panels (or inserts), when placed in a backpack, will afford the user the same level of protection that a police officer wears on a daily basis.

The Business Model

Impressive gross profit margins

The cost to manufacture our most popular 12x16” ballistic panel is $21.00 to $25.00. Retail for this product is $189 with the “street price” being $139.00. That said, on all direct to consumer sales we have a 300+ percent margin, while margins in our reseller channel (dealer/distributor sales) are over 100%. 

Since  2017, Parents who buy our products have been purchasing an average of 1.6 units per order, which puts our average unit of sales between $201.00 to $254.00. This correlates to US Census data which indicates 1.7 - 2.1 children per US household.

We supply customers in the US as well as the EU, through two distributors.

How We Are Different

Carefully crafted and lab tested

The industry for products like ours is fragmented and most of the players are resellers and do not have the capacity to import and work directly with manufacturers.  Our success to date is due in large part to the fact that we create our products from “concept to completion”. TuffyPacks also imports all of our ballistic products directly from different manufacturers overseas, eliminating the need to purchase from a domestic importer or wholesaler. All of our products have been lab-tested and meet or exceed the standards set by the NIJ  for maximum protection and safety.

The Vision

Continuous rapid growth through strategic targeted marketing

We anticipate sales to continue to increase as awareness increases in our brand and product category.  As school shooting incidents continue to be reported on a regular basis, more mainstream retailers are responding to parents' desire to equip their children with life-saving and defensive options.  

Recently, we launched a “Parent-Friendly” packaging option for retailers. The design allows the buyer the opportunity to touch and feel the product as well as see how lightweight and soft the ballistic panels are.

In March 2020, we will be the first brand in our industry to launch a DRTV (direct response television) advertising program. We are currently in the process of filming these commercials and the initial test will be over 450: 60-second spots targeting our most robust markets.

Our Team

Experience meets a passion for the cause

Founder and CEO, Steve Naremore has an extensive background in mergers and acquisitions having spent 20 years as a co-founder of an investment banking firm. Mr. Naremore has spent the last decade owning a soft goods manufacturing company, creating innovative products in the drone and electric skateboard markets.  

In 2016, after a lengthy conversation with his daughter who is a 4th-grade teacher about the growing school gun violence and inability of school administrators to stop it, Mr. Naremore started Tuffy Packs.  “By essentially reconstructing what a police officer wears on a daily basis we created a well-designed line of fitted inserts that will turn any backpack into a defensive item”.

Additionally, Tuffy Packs founder, Steve Naremore has previously done a successful Public Offering in the consumer products space. That company traded on the OTC markets for over 5 years before it was acquired in the ’90s. 

“Having experience with publicly-traded companies on both the investment banking side as well as an officer or director, I know the importance of creating a “Liquidity Event” for early investors, shareholders, and management”, states Naremore.

Why Invest

Demand is growing for personal defense products like TuffyPacks ballistic inserts.

We are a “pure-play” investment in an emerging sector of the personal protection industry.  

  1. Tuffy Packs has a robust pipeline of new ballistic products scheduled for release over the next 12 months.

  2. Demand is growing as school and workplace gun violence increases. 

  3. Direct response TV commercials will put the product in front of millions of concerned parents.

  4. There is a systemic failure in the ability to combat adolescent mental illness in our schools which allows these children to go unchecked. Until the mental health community works in concert with local law enforcement and the schools to better identify troubled teens we will see no end to this senseless violence.  While firearm (handgun) sales remained stable for the last 20 years, the incidents of school gun violence carried out by teens have risen at an alarming rate.

Here's what our customers say...

Offering Summary



Tuffy Packs, Inc.

Corporate Address


6726 Seinfeld Ct, Houston, TX 77069

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



Voting Rights of Securities sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.


*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*


Friends and Family Early Birds

Invest within the first 48 hours and receive an additional 20% bonus shares

Super Early Bird Bonus

After the first 48 hours, invest within the first week and receive an additional 15% bonus shares

Early Bird Bonus

After the first 48 hours, invest within the second week and receive an additional 10% bonus shares



Ballistic Backpack Insert

Your choice of a 11x14' or 12x16' Ballistic Insert ($139.00 Value)


Swissgear Backpack + Insert

Choice of SwissGear backpack with 12x16" insert of Kenneth Cole labtop case with 11x14" insert ($239.00 Value)


4 Ballistic Insterts

Recieve 4 assorted Ballistic inserts any size (Up to $596.00 Value)


4 assorted Ballistic insters + lifetime 20% discount

Recieve 4 assorted Ballistic inserts any size and a lifetime 20% discount off all products.

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Tuffy Packs, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1 / share, you will receive 110 common stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$117,022.00 USD
$80,823.00 USD
Cash And Cash Equivalents
$77,461.00 USD
$10,046.00 USD
Accounts Receivable
$123.00 USD
$281.00 USD
Short Term Debt
$5,289.00 USD
$2,986.00 USD
Long Term Debt
$71,886.00 USD
$23,977.00 USD
Revenues And Sales
$255,128.00 USD
$341,655.00 USD
Costs Of Goods Sold
$114,278.00 USD
$178,444.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$14,014.00 USD
-$2,313.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Notice of Material Change in Offering

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Tuffy Packs, Inc. offering. Here's an excerpt describing the specifics of the change:

Extended length of campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

Please sign in to post a comment.
Please use Updates for communications.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}