Trusst Brands

Comfort, Redefined by Women

Trusst Brands

Comfort, Redefined by Women

Pittsburgh, PA
Fashion & Apparel
Trusst has re-invented the bra to better serve the plus size woman. We are a direct-to-consumer brand that has used advanced industrial design and engineering principles to build a product that brings support and comfort to a consumer who has long been ignored by the traditional (and new) bra brands. Over the last 24 months, we have seen significant consumer traction and are currently looking for growth capital to fuel and accelerate our position as the best bra for women with larger breasts.

$12,300

raised
32
Investors
6
Days Left
$1.74
Price per Share
$9.99M
Valuation
Equity
Offering Type
$174.00
Min. Investment

$12,300

raised
32
Investors
6
Days Left
$1.74
Price per Share
$9.99M
Valuation
Equity
Offering Type
$174.00
Min. Investment

Reasons to Invest

4X Revenue growth in 2018 and on pace for another 4X revenue increase in 2019.
Patented protected technology that has earned praise as the “Most Supportive Bra for plus size women” and featured in articles Bustle, Forbes and Refinery29.
The most supportive and comfortable bra for the curvy woman.

While almost every woman in America wears a bra, the traditional underwire design does not provide adequate support and comfort, especially for the D+ woman. Underwire bras are structural but are not scaled appropriately based on breast weight. This causes a number of discomforts for the wearer:


  • Back and shoulder strain from a weight imbalance
  • Shoulder grooves from weight-bearing shoulder straps
  • Rashes and chafing from uncomfortable materials
  • Lack of confidence


The industry-standard model size is a 34B, which weighs about 2lbs. A 44G bra size, which weighs about 8lbs, uses the same underwire system, just scaled to be a "larger U," without more support underneath the breast. This causes the pain points above, but why? Women’s bodies don’t always grow in height just because they grow wider!

Trusst bras take a weight off your shoulders and reduce pain points caused by underwire bras. Designed by founder Sophia Berman, an industrial designer, our patented 3D system supports from underneath, and uses your body’s core to do the heavy lifting rather than relying on shoulder straps to pull breast weight from above. Our bras are designed with real customers' needs in mind and are the only bras that actually support the D+ woman.


Below are just a few of the many benefits the Trusst technology provides:

  • No more poking or stabbing from underwires
  • Relief from pressure on the shoulders
  • Reduced back pain
  • An antimicrobial, wicking lining, which prevents rashes, chafing, and boob sweat

Over the last 24 months, we have grown in revenue, product assortment, and talent. We have also grown to become a resource and support for our customers and for women as we discuss sizing, women's issues, and continue to innovate on products that solve problems and improve her lifestyle.

Our biggest successes to date:

  • Grown 4x in revenue from 2017 to 2018 and on-track to grow over 4x in revenue from 2018 to 2019
  • Raised over $2 million in funding since 2015
  • Lean operations and management as the company has grown
  • Launched and iterated on products to continue producing designs based on customer needs
  • Growing an authentic community of women through repeat customers and dozens of Board of Trusstees ambassadors

The plus-size market is expected to grow to $24 billion in the U.S. by 2020, with an annual growth rate about twice that of the total clothing market*. More retailers are recognizing the need to be size-inclusive and cater to this underserved customer. 

And We're Not The Only Ones Who Have Noticed

Companies are recognizing the value of appealing to the plus size woman and the market is ripe for opportunity and growth, especially with an innovative product that solves problems.

All of our bra styles are designed based on customer feedback - because we believe it is incredibly important to design around what our customer needs and wants, vs what we think she needs. Each of our current styles was purposefully designed and tested extensively on real women; and each incorporates features that solve problems the D+ woman faces on a daily basis.

Women Want to be Heard

Women want to be heard - they want products that are designed for their bodies, their shapes, and their needs. This means that there are more opportunities for Trusst to make a difference in this space. Our customers are the most valuable part of our brand.


Board of Trusstees Are Growing the Trusst Voice

The Board of Trusstees are brand ambassadors who love Trusst bras so much that they become an extension of our team by telling the story of how Trusst bras have affected them both physically and emotionally.

  • BOT members create their own, authentic content through their own organic networks
  • They help generate buzz about the brand because they believe in the brand, not because they are paid to do so

Our vision is to build a stand-alone business that is the leading intimates brand for the plus size consumer. We believe that we have a huge growth opportunity for a segment of the market who has long felt underserved and ignored. 

In addition, we aim to be the following:

  • A leader in innovation and problem-solving for the plus size consumer in the intimates and apparel industries 
  • A brand that promotes body positivity and encouragement for authenticity, self-expression, and education through promoting women in STEM and partnering with like-minded organizations
  • A female-led and employee-owned company that is inclusive and attracts the best talent

Our goal is to build a stand-alone business that is a leader in the industry and a household name every woman turns to first. We are currently a 100% digitally native, direct to consumer business focused on driving growth in the United States. 

Supply Chain

We have a 3-part manufacturing system with multiple factories in Asia (primarily China) and an experienced team to manage the entire supply chain process. Our product is scaleable and reach low costs and high margins as we grow. In addition to manufacturing, we have a logistics partner who manages all of our inbound and outbound shipping and storage needs.

E-commerce

Our direct to consumer business is the majority of our revenue growth to date and is the fastest way to grow our audience and customer base. We drive trial, educational messaging, and imagery that showcases the differences between our 3D technology and all other 2D bras.

Continuing to Innovate on Products That Make a Difference

We are continuing to grow our product assortment through innovative designs in styles. As mentioned earlier, we listen to our customers to make sure we are giving her what she wants and needs to benefit her lifestyle, in best-selling colors and with materials that are comfortable and high-tech. 

Here is what we are planning for our next big launches:

  • 2020 - full-coverage style
  • 2021 - sports (provisional patent in-progress)
  • 2022 - strapless

3D in a 2D World

We get it – trying a new 3D product in a 2D digital world can be really hard. This is why we see a huge potential for in-store presence as we grow. We currently have a showroom at our Pittsburgh offices, where we offer fittings, events, and a space for the community. We plan to expand on our locations as we grow, because we have an almost perfect track record of conversion when she is able to feel the product and experience the benefits through trial in-store.

The Trusst technology is patented through a utility patent in the United States and China, and is pending in Canada and Hong Kong. It is defensible and protectable. Our unique team also continues to innovate - filing additional patent ideas and exploring unique methods for manufacturing and use of materials, both hard and soft. That is why you will find a unique, antimicrobial and wicking fabric as the lining in each of our bras - because we believe in solving every problem of the wearer's experience, not just one part. Our customers deserve the best.

Because of our IP, Trusst has a physical product differentiation. While most other bra companies (long-standing or newer start-ups) focus on fit and the purchasing experience, we have even more to offer because of our 3D support technology.

We Build Our Products Specifically For Our Consumer

While every other brand else is selling a “generic” product to their customer irrespective of their differences, i.e. a scaled up version of the same technology, Trusst has built a product specifically based around the customers' specific needs. Our technology is not just better, it's also better tuned to meet the customer where her needs exist most. This is why our product is superior - because we have a thoughtful, problem-solving approach to not just make a bra in a size that fits, but also through a support system that enables her lifestyle.

Trusst was founded by women with backgrounds in science, engineering, and industrial design. By listening to and working with the consumer, they were able to innovate using different R&D methods - CAD-based simulation, 3D printing, and rapid sewn prototypes - developing a patented system unlike any other on the market. The current Trusst team has a lot of industry experience and brings additional background from a variety of retail and technology companies, including American Eagle, Aerie, Under Armour, ModCloth and Victoria's Secret.

We have an innovative, first-to-market and defensible technology paired with an experienced team in a growing industry. Our customers are loyal to the brand because of the benefits the product brings to their physical and emotional well-being. Our current investors are supportive and resourceful, and we are connected within the industry and positioned to scale. 

Your participation in this round will help support the millions of women in America (and throughout the world, as we grow) who are on a search for a better, more functional and comfortable bra to enhance their lifestyle.

Trusst Brands will soon become a household name, and we are excited to invite you along for the journey!

In the Press

How I Made It: Trusst Lingerie Founder On Designing Bras Like Bridges
May 31, 2018

Sophia Berman, 32, founded Trusst Lingerie as a new bra brand for large-breasted women. Her innovation: Using the design of a bridge, with its trusses for support, as the template. Berman explains how she came up with the concept of making a bra like a bridge...

Trusst Brand’s Evie Front Closure Bra For Bigger Boobs Was Made With Ultimate Support In Mind
July 9, 2019

With the release of the Evie, Trusst reminds big breasted babes that putting on a bra doesn't have to be a cirque du soleil act. But more importantly, Trusst reminds bustier shoppers they haven't been forgotten in a world of bra design.

The Destination Pittsburgh: Why Google, Uber, and Facebook Are Flocking to This Quiet Rust Belt City
May 1, 2018

CM grad Sophia Berman found inspiration in the truss bridge--a heavy-load-bearing superstructure--for the Trusst Lingerie bra she co-created with 3-D technol­ogy for fuller-busted women, now backed by Innovation Works.

Offering Summary


Company

:

Bazooka Jane Inc. dba Trusst Brands

Corporate Address

:

6600 Hamilton Avenue, Pittsburgh, PA 15206

Offering Minimum

:

$9,999.78

Offering Maximum

:

$106,999.56

Minimum Investment Amount

(per investor)

:

$174.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,747

Maximum Number of Shares Offered

:

61,494

Price per Share

:

$1.74

Pre-Money Valuation

:

$9,986,143.62











Early Bird Perks

  • First 7 days - 10% bonus shares
  • Next 14 days - 5% bonus shares

Volume Perks

Invest $177+

Owners Tier

  • “Owners Only” product feedback channel and access to events in our showroom, including free use of the space (within scheduled slots)

Invest $1,000+

Lifetime VIP Tier

All of the above + Lifetime VIP membership which gives you early access to products, exclusive releases, discounts and gifts

Invest $5,000+

Celebration Tier

All of the above + an invite to our annual "Trusst Us" celebration at our office in Pittsburgh

Invest $15,000+

Founders Tier

All of the above + an opportunity to meet the team, come to the office and go out to dinner with the founding team (airfare included)

Invest $35,000+

Executive Tier

All of the above + 10% additional bonus shares on your investment

The 10% Bonus for StartEngine Shareholders

Trusst Brands will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 1,000 shares of Common Stock at $1.74/ share, you will receive 1,100 shares of Common Stock, meaning you'll own 1100 shares for $1740. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement, unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$459,064.00 USD
$237,156.00 USD
Cash And Cash Equivalents
$97,699.00 USD
$71,611.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$211,572.00 USD
$101,216.00 USD
Long Term Debt
$60,260.00 USD
$994,034.00 USD
Revenues And Sales
$272,134.00 USD
$65,523.00 USD
Costs Of Goods Sold
$150,209.00 USD
$71,418.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$769,645.00 USD
-$304,858.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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