The Best Choose Throwdown


The Best Choose Throwdown

Lake Forest, CA
Consumer Products
Health Tech
Grounded in technical expertise and proven products, Throwdown is a leader in Functional Impact Training (FIT) – blending functional fitness with impact sports (boxing, Muay Thai, MMA) and High Intensity Interval Training (HIIT) to support everyday life movement. As the chosen brand of marquee commercial gyms across the country for nearly two decades, we’re driven to bring our best-in-class products to the mainstream consumer.


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Reg CF


Get rewarded for investing more into Throwdown:

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Tier 1 - $500+
15% off any Throwdown product
Tier 2 - $1,000+
Free Home Kit ($140MSRP) + 15% off any Throwdown product
Tier 3 - $5,000+
$5,000+ Free Home Kit ($140MSRP), 8-week Online Transformations Program ($1000 MSRP)
Tier 4 - $10,000+
$10,000+ FXD Bench (MSRP $2499) + 5% bonus shares
Tier 5 - $25,000+
$25,000+ FXD Bench or Transformations Program + 10% bonus shares
Tier 6 - $50,000+
$50,000+ FXD Bench or Transformations Program + 15% bonus shares

Reasons to Invest

We’re Proven: Throwdown has an unparalleled legacy within the fitness industry, trusted by Legacy Key Account partners like Gold’s Gym, Lifetime Fitness, 24-hour Fitness, LA Fitness, Mayweather Boxing + Fitness, Crunch Fitness, McGregor FAST, UFC Gyms, Virgin Active, and select NFL franchises’ FIT programs (Cowboys, Browns, 49ers, Bears, Texans, Chiefs).
Financials: Throwdown’s business model has achieved $12.9 million in revenue over the past three years. In addition to its captive revenue, over $20 million of Throwdown-branded products were sold in that same period through its commercial gym and health club licensing partners.
Hybrid Fitness Model: With the launch of our app in September 2021, we’ve established ourselves as a Hybrid Fitness brand fit for the COVID-19 environment. Since 2003, we’ve demonstrated our ability to evolve with the fitness industry, and as Hybrid Fitness (reaching consumers in the gym, at home, or both) becomes the new norm, we’re going to do what we’ve always done - deliver the products & programming the market demands.


A Leader in Functional Impact Training

Since 2003, Throwdown Industries has been one of the leaders in impact fitness that empowers and inspires elite athletes, coaches, and trainers. We believe in superior performance, innovation and authenticity - giving professional and everyday athletes alike a competitive edge to thrive, anytime, anyplace.

We have grown alongside the impact fitness industry as it evolved from a purely fight-centric space to one focused on spreading & sharing the benefits of training like a fighter. Through this journey, we have always worked alongside world-class trainers to improve the safety, effectiveness, and results of functional impact training gear & programming.   

We believe fitness is the great unifier between us all, and pro-level training and equipment shouldn’t only be available to professional athletes, but instead accessible in the palm of your hand, on a nearby device, or in your local fitness facility. 

At Throwdown, we design and develop the gear you need to train like a fighter -- our products are for fitness people, by fitness people.  


We believe that trusted & proven programming and equipment are lacking in the industry

Functional Fitness and Impact Training are relatively new fitness styles - with increased relevance in recent years.

There has been a rise in trends and brands like…

  • TRX and Rogue
  • CrossFit and UFC
  • Bodyweight and HIIT
  • At-home workouts due to COVID-19  

Consumers are awakening to these more efficient fitness approaches geared toward everyday life movements - but they lack a distinct, trusted Functional Impact Training brand partner to guide them through their fitness journey.

We believe there hasn’t been a one-stop shop for functional impact training gear, functional accessories, home gym setups, and programming for mainstream consumers until now

The Solution

Bring Throwdown’s Trusted Legacy into the Consumer Market 

We are your trusted, quality-focused one-stop shop delivering the unique products and programming for any fitness level, style, or location. As one of the original pioneers behind functional impact training programming and equipment at elite commercial gyms across the country, Throwdown provides the fitness education and tools to guide any athlete through their fitness journey. 

Since the early days of MMA and Functional Fitness, we’ve been making tools for the best functional impact athletes in the world - working hand-in-hand with the gyms and trainers directly to refine our portfolio over two decades.   

The newly emergent Hybrid Fitness Model made it clear to us that now is the  time to bring these products to the mainstream consumer, all while teaching them how to grow as functional impact athletes whether in the gym or at home.  

We are purpose-driven to duplicate what we did for leading global fitness facilities, expanding our reach beyond the gym space to connect directly with the functional fitness enthusiast to create a consumer brand grounded in continuous innovation, quality, and results.

Our entire product ecosystem revolves around Functional Impact Training (FIT) – a blend of Impact Training, Functional Fitness, and HIIT. 

Our core product categories are…

  • The FXD Bench - a self-contained, small footprint, full-body home gym solution
  • Impact training gloves for all types of contact sports (Boxing, Muay Thai, MMA)
  • Functional Fitness equipment
  • Traditional Strength equipment
  • At-home training solutions
  • Heavy bags
  • Apparel
  • Kids kits
  • Boxing bundles

We’re a one-stop shop for all things FIT via our online storefronts - both through our own website and Amazon. 

Our digital fitness app (fully integrated and shoppable) and online storefronts are the vehicle transforming us into a consumer-centric brand. Our app features best-in-class training programs, with hundreds of workout videos that bring everything we learned over two decades working with elite trainers directly to your device. A key pillar of Throwdown's app strategy is to 'onboard' trainers, coaches, and gyms onto the Throwdown FIT App, leveraging our industry relationships to scale our app revenue.

Our multi-tiered business model creates revenue streams across...

Licensing:  Throwdown increases its licensing revenue with its key partner in the commercial gym equipment category (400+ employees, 5 global distribution centers, 300+ global distributors) by innovating and introducing new products in the commercial gym space via exclusive licensing agreements. Our licensing partner currently puts Throwdown-branded products into the commercial gym market, helping us continue to build brand awareness and equity over the long-term. 

Direct-to-Consumer (DTC): Driven by an increased ad spend, sales via influencer campaigns, and customers driven to from our app platform, we’re seeing early success in our new consumer-centric growth strategy. 

The App: The app is currently offered on a 14-day trial basis, and presents us with the opportunity to build a recurring revenue stream, educate consumers on FIT, and drive them to our online storefronts. 

the market

The $94 Billion Fitness Industry is Constantly Reinventing Itself

Digital fitness was valued at $20 billion in 2020, and is estimated to reach $27.4 billion in 2022 at a forecasted compound annual growth rate of 32.6% -- meaning digital is growing 10 times faster than the traditional fitness industry. 

On top of that, the global fitness equipment market size was $11.6 billion in 2020, and is projected to reach $14.8 billion by 2028 - registering a CAGR of 3.3% from 2021 to 2028.  

Sources: Well To Do

Our industry relationships indicate that the gym of the future will employ a hybrid approach of both virtual and in-person spaces. During the height of the pandemic, fitness studios quickly enacted plans for virtual classes to align with the number of people exercising at home for the first time.     

Throwdown is positioned uniquely to fill this gap, with time-tested products and elite programming via our digital solution. Throwdown’s programming has been the glue that ties the members to the gym’s equipment, now we’re taking it to the digital space -- distilling the expertise from the pros down to the mainstream consumer on a state-of-the-art platform.

While the fitness industry is highly competitive, Throwdown has earned a best-in-class reputation with trainers, athletes, and gym owners over the past two decades by pioneering the right way and consistently delivering innovative products at an affordable price point. 

Our differentiator lies in our combined legacy, industry-leading products, influencer partnerships, and industry relationships.

Our Traction

We're Gaining Speed Through Partnerships and a Proven Business Model

Here’s a look into our successes, and where we are going with them.

  • Legacy key account partnerships
  • Strategic partnership and licensing agreement with Core Health and Fitness (owner of Star Trac Treadmills, Schwinn Spin Bikes, StairMaster, and Nautilus) 
  • Partnerships with the biggest names in UFC 
  • Launched Throwdown F.I.T. App, September 2021 
  • Completed and patented initial FXD bench production, inventory on-hand 
  • Supplier for Conor McGregor FAST brand, UFC Performance Institute 
  • Partnership with NFL FIT Facilities: Cleveland Browns, Dallas Cowboys, Kansas City Chiefs, Chicago Bears, San Francisco 49ers, Houston Texans
  • Exclusive provider to Floyd Mayweather Boxing + Fitness 
  • Proven commercial business model


why invest

We Want to Bring Proven Commercial-Grade Fitness Solutions to the Masses 

In 2-3 years, we believe we can be the undisputed leader in bringing Functional Impact Training products and programming to the consumer market.

Our vision is to build a community around this breakthrough fitness style that focuses on everyday life movement - grounded in our industry-leading products. We’ve proven ourselves in the commercial gym space, partnered with the biggest names in the fitness and fight game, and we want to bring our best-in-class expertise and portfolio to anyone looking to enhance their fitness and wellness journey. 

We believe the time is now to elevate our brand and amplify our offering to the modern fitness enthusiast. 

Since 2003, we believe we have proven our ability to successfully evolve with the fitness industry, as Hybrid Fitness becomes the new norm, we’re going to do what we’ve always done -- deliver the products & programming that the market demands. 

Join us and take advantage of the opportunity available in the world of Functional Impact Training!

Offering Summary



Throwdown Inc.

Corporate Address


20372 Hermana Circle, Lake Forest, CA 92630

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Company Perks*

Early Bird

Friends and Family - First Week | 15% bonus shares

Super Early Bird - Next 72 hours | 10% bonus

Early Bird Bonus - Next 7 days | 5% bonus shares


Tier 1 perk - ($500 + 15% off any Throwdown product)

Tier 2 perk - ($1000 + Free Home Kit ($140MSRP) + 15% off any Throwdown product)

Tier 3 perk - ($5,000+ Free Home Kit ($140MSRP), 8-week Online Transformations Program ($1000 MSRP)

Tier 4 perk - ($10,000+ FXD Bench (MSRP $2499) + 5% bonus shares)

Tier 5 perk - ($25,000+ FXD Bench or Transformations Program + 10% bonus shares)

Tier 6 perk - ($50,000+ FXD Bench or Transformations Program + 15% bonus shares)

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Throwdown, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.05 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $205. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,165,171.00 USD
$2,824,899.00 USD
Cash And Cash Equivalents
$138,128.00 USD
$765,357.00 USD
Accounts Receivable
$188,053.00 USD
$681,098.00 USD
Short Term Debt
$761,525.00 USD
$2,248,555.00 USD
Long Term Debt
$109,595.00 USD
$0.00 USD
Revenues And Sales
$2,674,299.00 USD
$8,026,705.00 USD
Costs Of Goods Sold
$1,565,506.00 USD
$5,326,965.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$853,733.00 USD
$1,016,325.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Announcing the Launch of a Co-branded FAST FXD Signature Compact Gym with Conor McGregor’s Fitness Brand

3 days ago

The team here at Throwdown is extremely excited to have launched this campaign, and are proud to have you join us on this ride. We’re thrilled to be able to offer this opportunity at an exciting stage in our company’s growth as we leverage our legacy & expertise in the commercial gym space to penetrate the consumer market for the first time.

We’re excited to inform you all today of the new FAST FXD Signature Compact Gym, launched in partnership with McGregor FAST. The McGregor FAST brand & system of training was created by MMA fighter Conor McGregor and FITLAB, bringing the programming & tools that have transformed Conor’s training directly to the consumer.

We believe the FAST FXD Signature Compact Gym represents a massive opportunity in the current Hybrid Fitness space (blending both at-home and in-gym workouts), and this partnership and launch is a key step in getting the word out to the huge community behind Conor. We believe this product has massive potential, and gaining the trust & support of one of the biggest athletes in sports certainly speaks volumes. 

We encourage everyone to visit the product page below for more information.

Thank you for your support thus far! 

Notice of Material Change in Offering

21 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Throwdown offering. Here's an excerpt describing the specifics of the change:

Issuer is updating perks

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

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