The ThoughtFull Toys Inc. offering is now closed and is no longer accepting investments.

ThoughtFull Toys Inc.

Inspiring Kids to Explore More

ThoughtFull Toys Inc.

Inspiring Kids to Explore More

Santa Cruz, CA
Consumer Products
ThoughtFull Toys Inc. creates engaging, durable toy cars and trucks that get kids off their devices and into hands-on, creative play.


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Days Left


Price per Share
Min. Investment
Shares Offered
Offering Type
Offering Max
Days Left
This offering ended on April 29, 2020 and is no longer accepting investments.

Reasons to Invest

Founder, David Silverglate, started ThoughtFull Toys after his previous company had a successful exit. His invention, the Oball Brand, has sold tens of millions of units and investors have made significant returns.
Can be found in some of the biggest stores like Walmart, Barnes and Nobles, Bed Bath and Beyond and now have access to millions of customers across over 1,800 stores.
Over 70 years of combined toy experience in the industry, we know how to invent and ramp up great products with the vision of growing to become a major 21st century entertainment company.

“A positive disruption in the toy vehicle industry”

Our Story

A true love for toys

ThoughtFull Toys Inc. was founded in Santa Cruz, CA by three dads. With over 70 collective years of experience in the toy industry, our dream was to create the “Ultimate Toy Cars” we never had as kids. Our mission is to create toys that enrich children’s lives through creative, open-ended play. We have two brands of beautiful, fun, durable toy cars and trucks: Modarri and Enduro. 

Modarri has interchangeable parts that can be built, driven and rebuilt into new designs for hours of fun. The Enduro is made of ultra-durable, sustainable materials including aluminum, steel, natural rubber, wood, recycled plastic and real leather seats. Both Modarri and Enduro are amazing to drive!

The Problem

Too much screen time!

These days, children are spending increasingly more mindless time on iPads and other electronic devices and less time playing with real toys that foster imagination, creativity, problem solving and fine motor skills. Parents want to see their kids engaged with toys for hours, not glued to a screen.

The Solution

A toy that keeps children actively engaged

ThoughtFull Toys Inc. creates toys that kids can enjoy playing with for hours, whether by themselves or with friends. With a modular building system, our collectible Modarri vehicles allow for open-ended, hands-on creative play that sparks imagination. With stackable parts and a hex screwdriver to secure them, kids can design, build and drive their own miniature toy car or monster truck easily and within minutes, without the help of a parent. 

We believe that hands-on, open-ended creative play is the best way to incite curiosity, encourage exploration, and inspire lifelong learning; this is the fundamental drive of our business.

The Market

A multibillion-dollar market and growing

  • The US toy market stands at $28B (2018)

  • The global toy market was $90B  (2018) and saw a 17% growth over the last 5 years

Growth of the Global Toy Market

Our Traction

$1.3M in revenue and an ever-growing popularity among consumers and retailers

Modarri has quickly become the most-used and best-loved toy among households that purchase them. With the new addition of our online garage and custom car configurator, kids now have the opportunity to join a community of young “drivers” for a fun and interactive experience that includes virtual car design, collecting and sharing. After years of growth for the company and product line, we’re on track to reach profitability.

Kickstarter success was our proof of concept

Modarri can be found in Barnes & Noble, Ace Hardware stores, Bed, Bath & Beyond, Scheels, Home Depot, MMP Living, and just started selling at over 1,200 Walmart stores:

  • We’ve grown from under 500 stores in 2018 to 1,800+ today.

  • Our social media community grew from 4,000 to 110,000 followers in 2019

  • In April 2020, subscriptions to our online car-building experience are set to begin

What We Do

We give kids the materials for endless creative play

Modarri’s mix & match, modular construction system currently includes cars, monster trucks, tracks and accessories. The tracks for our Modarri cars are built using interlocking durable EVA foam, which allows for endless reconfiguration. 

Our performance PRO line of cars is thoughtfully crafted with precision steering, real suspension, and finished with auto paint. Our value TURBO line, created for younger drivers (3+), is built for distance and speed rolling. With interchangeable parts across both lines, kids can mix & match, even trade with friends or siblings to create endless combinations. All Modarri vehicles come with a Unique Modarri License Plate that allows a physical vehicle to be registered online and an identical digital “twin” vehicle appears in the Modarri Virtual Garage for further play and contests. An online Modarri Configurator allows for online mix & match play that can also be stored in the Modarri Virtual Garage.

The Business Model

Growing Mass Market and Online Sales

We see our revenues growing rapidly due to our new Walmart placement, our other mass-market accounts, an expanded online presence, and our sales pipeline. 


Currently, our revenues are based on physical toy sales. Digital community and digital asset sales will become more attractive with our expected community growth from registering Modarri license plates online. We see 2020 and 2021 as analogous to Netflix selling physical DVDs, with 2022 and beyond as similar to when they began digital streaming.

How We Are Different

Collectible, customizable and designed to last

At Thoughtfull Toys, we put thought into the toys we create. Our Modarri cars are designed to be easily buildable yet durable. All of our vehicle collections are designed to stand the test of time so that kids can one day pass their collection on to the next generation.

Our Enduro car and truck collection is nostalgic and often remind parents and grandparents of the toys they kept and passed down. They are built to be tough and are constructed of sustainable materials: aluminum, natural rubber, recycled plastic, leather, and wood.

The Vision

Become an entertainment company that provides unified seamless toy experiences bridging the physical and digital worlds together

With the success of our rollout to the over 1,800 stores, we are excited to not only build out new products and offerings but also to expand into completely new verticals. From adding characters within cars to configurable robots to 3D printing classes for kids, our goal is to continue providing endless entertainment and excitement to the Modarri Community.

The image above reflects Modarri Drivers that will go in the physical cars and also digital characters that are in the Company's plan, actual product does not exist at the moment.

Our Team

Passionate and creative with a history of success

ThoughtFull Toys Inc. was founded by three dads with over 70 years of experience in the toy industry: 

David Silverglate, our chief executive officer, is an industry veteran who has invented a handful of the bestselling toys worldwide, including Oball, Woosh Ring, Skyblasters, and more. Before founding ThoughtFull Toys, his previous company, Rhino Toys, had a successful exit. His invention, the Oball brand, has sold over tens of millions of units, enticing many of his investors to reinvest in Thoughtfull Toys.

Trevor Hite, our chief operations officer, is a master builder and operations specialist with over 20 years’ experience building roller coasters and unique products. As a father of five, he keeps the creative team on track for success. 

Brian Gulassa, our chief design officer, has designed over 300 toys for companies like Hasbro, LeapFrog, Green Toys, Rhino Toys and Wild Planet. As an expert in his field, he has been teaching advanced design courses at California College of the Arts for 15+ years. 

Together with the rest of our team, we have the knowledge and roadmap to get us exactly where we aim to be!

Why Invest

Popular and highly beneficial families and children

If you’re looking to make an investment that benefits families and children and offsets the huge cultural impact of screen time, then ThoughtFull Toys is your clear choice.

In the Press


The Best Toy Cars for Kids


Sneak in STEM Learning

The ToyBook



17 of the best last-minute gifts you can still get on time 🎁


50 Cool Gifts and Toys for 9 Year Old Boys That Don’t Suck

Offering Summary



Thoughtfull Toys, Inc.

Corporate Address


303 Potrero Street, Building 29, Unit 101, Santa Cruz, CA 95060

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Series Seed-NV Non-Voting Preferred

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

All Investor Owners Club

1 Turbo Monster Truck

Early Bird

First 48 hours - Friends and Family Early Birds | 15% bonus shares

Next 48 hours - Super Early Bird Bonus | 10% bonus shares

Next 5 days - Early Adopters | 5% bonus shares


$250+ 1 Turbo Monster Truck

$500+ 1 Turbo Monster Truck, 1 Midnight Camo Pro Car

$1,000+ 1 Modarri Transporter includes 3 Modarri Pro Cars, 1 Enduro Racer

$2,500+ 1 Carrying Case, 8 Pro cars, 2 Body Packs + Accessories, 1 Enduro Racer

$5,000+ 1 NASCAR track pack, 1 Carrying Case, 8 Pro Cars, 2 Body Packs + Accessories, 1 Enduro Racer

$20,000+ 10% Bonus Shares, 1 NASCAR track pack, 1 Carrying Case, 8 PRO Cars, 2 Body Packs + Accessories, 1 Enduro Racer, 1 Enduro Truck

$50,000+ 15% Bonus Shares, 1 NASCAR track pack, 1 Carrying Case, 8 PRO Cars, 2 Body Packs + Accessories, 1 Enduro Racer, 1 Enduro Truck

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Thoughtfull Toys, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed-NV Non-Voting Preferred Stock at $0.47 / share, you will receive 110 Series Seed-NV Non-Voting Preferred Stock, meaning you'll own 110 shares for $47. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,235,292.00 USD
$1,213,962.00 USD
Cash And Cash Equivalents
$304,126.00 USD
$276,920.00 USD
Accounts Receivable
$137,860.00 USD
$158,243.00 USD
Short Term Debt
$443,354.00 USD
$677,639.00 USD
Long Term Debt
$1,849,752.00 USD
$515,600.00 USD
Revenues And Sales
$1,580,699.00 USD
$1,735,660.00 USD
Costs Of Goods Sold
$1,009,425.00 USD
$1,087,247.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,370,684.00 USD
-$828,511.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Last Day to Invest

about 2 years ago

Hello All,

We’d like to let you know that our StartEngine campaign ends today, 4/28 at 11:59pm PST.  We invite you and others to participate during this last lap as we race towards the finish line! 

These are trying times for many, and we at ThoughtFull Toys are weathering this storm and remain positive. With millions of families sheltering in place, parents are looking for ways to occupy their children’s time without having to rely on excessive screen-time. There is a real need and demand for the hands-on, open-ended, non-digital play that our toy cars offer - and our current ongoing sales give us optimism for the future.   

Currently, we are selling our Turbo value line of Monster Trucks and Speedster cars at 1,200 Walmarts and are increasing this by 10% in the Fall of 2020. We are also building a robust online outreach presence, leading to accelerating sales.

Our vendors, sales reps, and banking partners believe in us, the quality of our products, and the path we have laid out. With this belief and your financial support, we will be able to stay in business, retain our employees, purchase new products from our vendors, help inspire the future inventors and engineers of tomorrow, and come through this together.

Wishing you and your loved ones health and happiness. 

Thank you so much for your participation,

David and the ThoughtFull Toys Team

Covid-19 and Thoughtfull Toys

over 2 years ago

Hello everyone,

I hope that you and your loved ones are all staying safe and healthy. As I’m sure is the case for most of you, the COVID-19 virus is affecting both the operations and personal lives of all of us here at ThoughtFull Toys. Despite these disruptions, we are continuing to ship Modarri products around the country. Please take a look at our newly refreshed website (

Right now is a particularly difficult time for parents, especially the many now working from home. With schools closed around the country, parents are looking for ways to keep their children occupied at home - without having to depend on excessive screen time for their kids. What kids need right now are physical indoor products that stoke their innate curiosity and exploration. Our Modarri vehicles and playsets fit that need exactly, and that is why Thoughtfull Toys Inc is a great investment at this time. We hope you will consider supporting our vision of play. 

We wish you and yours health and happiness in this difficult time. 

All the best,

David and the ThoughtFull Toys Team 

Notice of Funds Disbursement

over 2 years ago

[The following is an automated notice from the StartEngine team].


As you might know, ThoughtFull Toys Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in ThoughtFull Toys Inc. be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


New TURBO Line Rolls Into the New York Toy Fair

over 2 years ago

We're in the middle of showcasing our new TURBO line at the New York Toy Fair and we're so excited to see everyone's excitement about it!

Our new TURBO line came in response to our COO, Trevor Hite, meeting with WalMart and finding that they were looking for a lower price point model.

It was a good opportunity for Brian and Trevor to go back to the drawing board and ask how they could make something that a mass store wanted, but that customers really needed - something that would compliment our current product line.

The result was 3 TURBO Speedster cars and 3 TURBO Monster Trucks. With fixed steering, pop-off wheels and the ability to race straight, we realized this was a perfect fit and worked really well for our customers ages 3-5 years old.

Here are some of our new TURBO vehicles.

For A Few More Days Take Advantage of Bonus Shares

over 2 years ago

We've had a great start so far in raising $66,000 in 5 days! Thank you to each of the 75 investors who have participated in this raise so far.

There are only a few days left to invest and receive bonus shares. So if you're interested in investing, now is the best time!

We've seen a lift in our WalMart sales in the past week and our team is heading to the New York Toy Fair this week as well. Thank you all for your support.

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