Health Journal is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$400.00 minimum investment

Health Journal

Publishing and Marketing

Regulation Crowdfunding
Williamsburg, VA
Advertising and Marketing
Accepting International Investment
Play video

Let's Change the Landscape of Online Health Journalism

Who We Are

The Health Journal™️ is a powerful influencer and market leader in health care publishing in Virginia, USA. Readers are presented with consumer-friendly articles on a wide variety of health topics written by both medical professionals and seasoned journalists. Health care organizations utilize the Health Journal brand to deliver their marketing and public relations messages. 

Where We're Going

Scaling up our well-respected regional publication to a nationally recognized online magazine will bring us readers and health care partners from across the country — dramatically growing advertising revenue, as well as our potential to educate, empower and inspire a limitless audience to live healthier.

As a multi-stakeholder media company, we will bring our unique style of “can-do” health-conscious content to a worldwide audience.

Quality Journalism, not Clickbait

The Health Journal™️ began in 2005 as an independent magazine with a two-fold mission:

  • To educate, empower and entertain readers with valuable information promoting a healthy lifestyle
  • To provide a trusted platform for the health care industry to promote its services


Journalists and health care professionals partner with Health Journal™️ to produce award-winning content on a wide variety of health topics. To achieve our editorial vision, Health Journal™ publishes powerful human-interest pieces as well as authoritative articles on ground-breaking new technologies and treatments, nutrition and fitness strategies. In recent years we've broadened our scope to cover even more ways to boost wellness, such as managing healthy relationships and enjoyment of travel and the arts.


We've created a substantial library of unique and well-written articles — all copyrighted and searchable on our platform. Today, with over 7,000,000 magazines printed, over 160 monthly issues published and 14 years of producing quality journalism, the Health Journal is primed to significantly grow our market share in the health content niche.

It's Time to Scale Up

Health media is a potent niche to occupy. Currently Google processes over 40,000 search queries every second. Five percent of these search queries are health-related, translating to 175 million health-related searches every day. We intend to convert many of these search queries into Health Journal traffic.


There is no one silver bullet for growing online readership. The Health Journal™ is utilizing a granular approach toward building organic traffic. By leveraging Search Engine Optimization (SEO) techniques; content curation platforms, e.g. Apple News and Flipboard; social media marketing and a heavy-duty Google AdWords campaign to raise awareness of our content, we will expand our readership and engagement.

Supporting our Journalism with Public Relations Partnerships & Sponsored Content

Educating Our Readers

According to Pew Research Center, 35% of health care consumers research their conditions online. Health Journal™ is a solid platform for health care organizations to educate and influence consumer decision- making. Physicians and health systems can strengthen their market position by contributing expert educational content to our platform.


The authoritative medical pieces they provide become “Knowledge Base Hubs” on our platform. Consumer health content is linked to these Knowledge Base Hubs, providing readers with the opportunity to deepen their understanding.

In over 14 years of publishing we have produced more than 7 million magazines and over 160 monthly issues.

Opportunities in a Rapidly Growing Market

Growth in the Wellness Industry

The wellness market — which includes everything from traditional medicine to fitness and spas — has grown by 12.8% in the last two years to an astounding $4.2 trillion USD in 2017. 


  • Personal care and beauty: $1.082 trillion
  • Nutrition and weight loss: $702.1 billion
  • Wellness tourism: $639.4 billion
  • Fitness/mind-body: $595.4 billion
  • Preventive medicine and public health: $574.8 billion
  • Traditional and complementary medicine: $359.7 billion
  • Wellness real estate: $134.3 billion
  • Spas: $118.8 billion
  • Workplace wellness: $47.5 billion

Source: Global Wellness Institute (GWI) 2017

Growth in Medical Marketing 

According to the Journal of the American Medical Association (JAMA), spending on medical marketing increased substantially from $17.7 billion in 1997 to $29.9 billion in 2016. This increase is due in part to the rapid spike in direct-to-consumer (DTC) advertising.


There are approximately 6,411 hospitals and more than 1.1 million primary care and specialty care physicians in the United States. To remain competitive in a consumer-driven landscape, hospitals and practices must educate consumers about their services, capabilities as well as their commitment to the communities they serve.


For the last 14 years Health Journal™ has specialized in serving the health care industry with superb marketing campaigns and is uniquely positioned to expand rapidly into the international digital media marketplace.

We are Health Care Marketing Specialists

Communications

Winston Churchill said, “I never worry about action, but only inaction.” Creating a strategic communication plan is an action every health organization must take to stay competitive.

Marketing Plans

Effective marketing occurs when the right message is delivered to the right audience. Health Journal can help develop and implement a plan designed to grab the attention of health care consumers.

Content Creation

We develop articles and content for native advertising, social media, newsletters, collateral and more. Our writers are skilled in technical and editorial writing designed to keep readers engaged.

Film Production

No other medium can make a lasting statement like film. We excel in 30-sec spots, documentary style videos and pieces for social media. Let’s get the production rolling on your next project.

Art Direction

Our design team has the skills to create print and digital ads, infographics or even a complete brand overhaul. We transform communication objectives into eye-catching visual solutions.

Photography

If light touches it, we make it look great. If there is no light, we bring our own. We shoot corporate and environmental as well as food photography that will make your mouth water. Health Journal™ specializes in mind-blowing imagery.

Advertising & Design

Effective marketing occurs when the right message is delivered to the right audience.

We Tell Our Clients' Stories with Geo-targeted Sponsored Content

Story-telling is a genuine way to communicate values and build trust with health-conscious consumers. Sponsored content has been increasingly utilized by national advertisers to communicate with consumers and build brand awareness. A study by the Association of National Advertisers revealed that 75% of businesses in the U.S. employ influencer marketing and 43% intend on increasing their spending over the next 12 months. 


Paid sponsored content on the Internet is up in nearly every market vertical and is an invaluable tool for hospital systems, medical technology firms and pharmaceutical manufacturers to establish trust with patients. Health Journal™ is strategically positioned to become a significant player in this lucrative marketplace. 

Consumers Drive the Demand for Online Marketing

Video Production Services and Health Care Documentaries

Video production is one of our core competencies and a major component to our growth strategy. According to a recent HubSpot survey, 87% percent of businesses are currently using video in their marketing strategy, and we're good at it.


In addition to our commercial productions and short documentaries, we've recently launched a new program called the “Well Series.” The three initial topics include: “Well Fit” fitness routines, “Well Fed” diet and nutrition shorts, and “Well Advised” featuring experts discussing medical topics. We anticipate this format to grow rapidly, diversifying our revenue stream and opening doors for feature-length productions.

Informing Readers with Mobile Email Distribution

By the end of 2019, businesses in the U.S. will spend over 350 million dollars on email marketing. Email generates an estimated $38 for every $1 spent — an astonishing 3,800% ROI — making email a very cost-effective marketing option for advertisers. The Health Journal™ delivers a weekly email each Thursday with links to the latest content from our site. The email extends our reach, builds reader engagement, promotes client- sponsored content and serves as an additional revenue stream. We intend to grow the weekly email organically and through subscription offers. Additional emails are planned to further target readers with specific interests.

Health Directory Adds Value for Readers and Clients

Our Health Care Directory will serve as a resource for readers to learn more about the health care providers in their area and will be a lead generator for our Sponsored Content sales program.


Health systems, clinics and physicians can upgrade their basic listing to premium listings with logos, physician photos and bios, descriptions, back-links and embedded videos. Small to mid-sized practices looking to increase their digital footprint can even use the directory listing as a landing page. 

Building a National Print Distribution Model

People still love reading print. This has been made evident by observing websites like WebMD that have recently developed their own print products. The Health Journal™ already produces content designed to appeal to a national audience. We intend to refashion our regional print magazine to a national publication. The new national distribution model will place the magazine into clinics and hospitals across the country, creating a substantial revenue stream — attracting national advertisers and dramatically increasing Health Journal’s brand awareness.

Our Commitment to Improving Public Health

Social responsibility is at the heart of Health Journal's™️ culture. As a multi-media company we contribute to the betterment of our communities. Health Journal™️ assists non-profits who share in our mission of improving public health. The organizations below have benefited from our services.

Watch Naomi's Story

For health-related non-profits we regularly:

  • Donate advertising
  • Publish articles that educate our readers about their programs
  • Donate creative services, e.g., video production, photography and graphic design
  • Develop and sponsor fundraising events and programs

  

Use of Funds

Delivering More Content
Health care consumers are hungry for quality health journalism. We intend on converting Google search queries into readership. Recruiting talented authors and physicians helps us create more content — increasing our market share and allowing us to increase advertising revenue.

Enhancing Our Web Technology
Health Journal™ is committed to further developing our platform to encourage more user interaction and engagement. Domain name acquisitions, search engine optimization (SEO) and new server solutions to increase band-width are essential objectives.

Recruiting the Right Talent
A business is only as good as its people. Talented sales staff will help build our business, and skilled creative professionals will enable us to meet our clients' needs.

Marketing Our Content
Our marketing strategy includes an increase in social media promotion as well as leveraging a "heavy-duty" Google AdWords campaign to elevate our national profile and build readership.

Testimonials

“In today’s age, where information is coming at us from all angles, it can be a challenge to have our clients’ stories heard through the noise. We constantly strive to find creative outlets that align with our philosophy to tell powerful stories, be authentic and contribute to a greater good in the communities we serve. We’ve been proud to introduce our clients and friends to Health Journal. They put authenticity and good storytelling at the heart of all they publish. They keep journalistic integrity and truth in advertising at their core, whether online or in their beautifully designed magazine. The end result is something that the community wants to read, that they want to flip open, that they want to click through.”

—Stephanie Heinatz

Consociate Media

"When our client, VersAbility Resources, asked the Howell Creative team to create a campaign designed to share the message about adults with intellectual disabilities living productive lives through employment, we pulled out all the stops. We had a distinct creative vision for the spots - strong, dynamic, moving, caring, upbeat. Health Journal brought that to life. They delivered on our strategy, and our client loved the work. Even better, it has helped move the needle in accomplishing VersAbility’s goals."

—Kathy Howell, President & Creative Director Howell Creative Group

"A flair for the unique and unexpected is a hallmark of the Health Journal team. Having worked with them on production of four separate editions of our most important educational and fundraising product, "A Calendar to Live By," I have learned to expect excellence from them and have always been thrilled with the results. The Health Journal team approaches each project with the utmost professionalism, attention to detail, and commitment. I appreciate their collaborative approach to the creative process, involving the client from initial concept to the final product to ensure the client’s voice is heard and needs fulfilled."

—Mary Beth Gibson, Executive Director

Here for the Girls, Inc.

Offering Summary


Company

:

Rian Enterprises, Inc.

Corporate Address

:

4808 Courthouse Street, Williamsburg, VA 23188

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$400.00











Terms


Offering Type

:

Equity

Security Name

:

Class B Shares

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

214,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$20,000,000.00












Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$27,243.00 USD
$63,815.00 USD
Cash And Cash Equivalents
$13,210.00 USD
$6,103.00 USD
Accounts Receivable
$14,033.00 USD
$57,712.00 USD
Short Term Debt
$28,011.00 USD
$30,650.00 USD
Long Term Debt
$54,336.00 USD
$82,347.00 USD
Revenues And Sales
$618,778.00 USD
$733,014.00 USD
Costs Of Goods Sold
$594,555.00 USD
$808,962.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$2,773.00 USD
-$99,667.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Follow Health Journal to get notified of future updates!

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}