The Personal Airline, Incorporated offering is now closed and is no longer accepting investments.

Personal Airline, Incorporated

Air charter meets AI for custom travel

Regulation Crowdfunding
Accepting International Investment
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The Personal Airline leverages data science with machine learning to provide low-cost, on-demand personal regional air travel.

Be a Founding Investor! Product release expected mid 2019

The Personal Airline is the new mode of transportation for regional trips!

As companies like Uber and Lyft are pushing through their IPO’s, the world is realizing transportation is due to be disrupted and will value companies accordingly.  Aviation has lagged behind in this disruption, but its time has come. PAX is giving StartEngine investors the option to come on board and join the company at the same valuation when it was just an idea between friends.  Since the Seed round in 2014, we have done several years of programming, simulations and testing to help us build a platform to help us realize our dream of a better air travel service for regional trips.  We believe this work has improved our odds of delivering a platform that drives a new air travel model.

The Cirrus Vision Jet is an example of aircraft The Personal Airline uses to fly passengers at 300 mph on regional trips

"It's kind of fun to do the impossible." 

- Walt Disney

"Bruce Sawhill and I share a vision of high speed travel on business aircraft at the low cost of driving or airlines.  Both of us started companies previously, and both of us hit the 'scale wall', constraining service adoption.  The Personal Airline is the intersection of our collective experience with technology and science to breakthrough this obstacle.  The anticipated App release this quarter provides business travelers a huge productivity boost for their regional travel -  travel four times faster than driving at costs comparable with airlines or driving.  From the research we have completed, we plan to file  multiple patent applications.  The opportunity is explained below.  This is groundbreaking, so ask me questions about anything in the campaign.  

Thank you for your interest in The Personal Airline!"

                                        -Mike Azzarello

                                               Founder and CEO  

Our Mission

Based on the research and simulations that proved the effectiveness of our algorithms, The Personal Airline secured investment to build and release the new App.  The groundbreaking part of our research is allowing each user to make an "on demand" request for a flight - you state exactly what you want the flight to be - days, airports, times.  Then our AI based technology provides negotiation guidance to get your flight request aligned with other travelers, resulting in a “Per-Seat, On-Demand flight." The high speed and convenience of business aircraft charter at low cost through a smart facilitated negotiation!

The decision to pursue Crowd Funding is because if you're a crowd funding investor you are a likely PAX user - you have places to go, people to see and your time is valuable.

With imminent release of the product, this investment is an inflection point.  Upon product release we hope to generate revenue within a few weeks because we do not need to buy aircraft, lease facilities, or train pilots - we leverage existing resources.  If we are successful at generating revenue, our funding posture could potentially change due to demonstration of market traction.  Our plans are to pursue more funding rounds this year and in 2020.

The Offering

$1.00/share of Common Stock│When you invest you are betting the company’s future value will exceed $3.7M.

If we reach our $107,000 goal

  • One investor randomly selected to receive a same day, round trip on a business aircraft for up to four passengers; up to one hour flight time for each segment
  • Four investors randomly selected to receive a coupon good for one seat on a PAX flight

One entry for every 100 shares purchased

Winners selected within 30 days of completion of fundraising


If you invest $476 to $1,427, you will receive a coupon good for 10% off a PAX flight

If you invest $1,428 to $4,759, you will receive two coupons each good for 20% off a PAX flight

If you invest $4,760 and higher, you will receive four coupons each good for 40% off a PAX flight

*All perks are awarded after the offering is closed.  Flight coupon Perks are contingent upon launch of the service and availability of flights, which is not guaranteed. 

The Personal Airline Journey

Mike and Bruce each founded companies in the air travel space.  We joined forces in 2014 to address the obstacles preventing the new travel model from launching.  This is important because the service brings amazing benefits to travelers. Regional trips are often driven because airlines do not have direct flights to nearby airports.  Airlines use about 300 airports in the US, The Personal Airline uses over 5,000!  But a  method to combine passengers' requests into flights is needed, otherwise we are just selling private charter at ridiculously expensive prices.  The prototype launched with a charter operator out of Denver for flights to ski areas using aircraft like the the Beechcraft King Air.  We generated lots of requests for flights, but they didn't match, so it was difficult to get multiple passengers on the same flight.  We made a hard pivot, stopping the prototype and moving towards a Market Design process, and tested our design by writing simulation programs.

Beechcraft King Air C90

WingTips is Born!

WingTips is the code name for the key intellectual property driving The Personal Airline.  Our shared knowledge and experience combined with Bruce's expertise in complex problem solving created the technology that allows multiple users to simultaneously make flight requests, carry on a multi-party negotiation with no direct communication, and be offered flights that meet each user's unique travel requirements.

The Personal Airline business model is designed to build PAX as a platform.

We operate as an intermediary between user (buyers) and operators (suppliers), our model is designed as a Two Sided Market, which provides value to both "buyer" and "seller" sides of the market, creating a virtuous cycle that achieves network effect to drive growth.  Business model focus is on low friction sales for users and high value flights for operators.  We are especially focused on eliminating potential "barriers to join" for users.  Anyone and everyone should be able to use PAX and if they find a flight that works, book it with ease.  

Development Stage

The MVP product build started on March 1, 2019 with our development partner KiwiTech.  The WingTips code is complete, and that forms the high-value part of the system to link users to each other to form flights.  But we also need to build a complete booking and reservation system including management of our suppliers; FAA certified Part 135 charter operators.  Also need all the other normal airline system requirements like payment processing, change management, administration screens, and customer service screens   The system build targeted 90-120 days to release the first working version of the system for both web and mobile responsive.  As of mid May, we expect to release the fully functional system in July 2019.  There are no major obstacles to complete, all screen designs are complete with coding on screen functions and back end processing underway.

This is very exciting to follow and invest, and see a working system and anticipated revenue within weeks or months!  

Our Products

Disruption time! Using business aircraft is the fastest travel mode for many trips, especially regional trips with no direct airline service.  PAX opens up thousands of airports to travelers and is 4-5 times faster than driving. You get the benefits of private charter without the incredibly expensive cost.  The graph on the right shows the "long tail" of trips that PAX flies, potentially a greater market than the thin number of routes served by the airlines.  

PAX service provides the custom flight plans of on-demand requests, with per-seat shared pricing. And we use proprietary flight optimization systems to optimize flight schedules, further reducing costs. 

We believe that WingTips is the first and only tool to allow passengers to request on-demand travel, and then self-aggregate through the App for per-seat pricing! This new mode of transportation does not currently exist, and you can be an investor right as the company "takes off!"

The Personal Airline is easy to use with the look & feel of travel applications.  Under the covers is a complex negotiation process working for you;

  • Each request is unique, including personal flexibility
  • Real-time feedback to reach a decision quickly
  • AI powered to make better decisions 
  • Change/Cancellation tools for transparency when you need to make a change 
  • No egregious cancellation terms
  • Options to set alerts, reserve a spot, and book seats
  • Open to all users, no upfront fees or membership fees 

With our Two-sided Market business model, we can deploy the technology in a way that promotes network effects to achieve rapid growth and potentially cash flow within only a few years.

The Personal Airline Advantages

 On-Demand charter flights have value because you specify the flight plan and use the most convenient airports for your trip.  Low cost comes from sharing the flight in a per-seat model.  The team has done comprehensive research of our market and we believe The Personal Airline is the only platform that lets you set the flight request to your needs, receive real-time feedback from the AI service, offering you tips to bring your flight request together with other travelers, forming a flight.  

Field of Dreams does not work - there are never enough requests at one time to make a flight!  We know, we ran simulations to prove this.

For the business traveler, the App has a simple Look & Feel, making it intuitive to request a flight, almost exactly like searching for an airline flight.  But the App then provides a guided process to determine what is flexible in your request, provides tips to you and other users, simultaneously, to bring multiple requests into a common flight.

This is serious technology, with multiple patent applications filings planned to protect our IP and provide more value to the company.

Two Sided Market

Win-Win-Win model

Two Sided Markets exploit Network Effect incredibly well, driving a virtuous cycle that benefits both sides of the market. This results in more users finding flights quickly, and more operators being offered flight plans that overlap their schedules. Major platforms are all based on Two-sided market business models.

Behavioral Economics

Negotiate with dozens of people

Modern Economic research provides decision making rules that we implemented in our AI engine to provide high quality tips, reaching flights quicker while still meeting each users' unique needs.

Flight Optimization

Not taught in University!

Bruce Sawhill has patents issued from other aviation ventures.  PAX does not use these patents. Bruce's prior work at research labs, and private and government agencies, make him a subject matter expert in complex aviation logistics problems. The new algorithms are trade secrets of PAX and may have patents filed on them in the future.

Big Data

The truth is out there...

With the wealth of Big Data from many sources, PAX is able to respond with better answers, faster, even when we don't have historical data for a region.

Our Market and Industry

The market focus at launch and for the first three years of service is business travelers on regional trips between 150 miles and 450 miles

The Department of Transportation reports over 400 million business trips each year.  Of these, 1.5% fit the PAX flight profile, providing 6 million trips each year for our Service Addressable Market.  

Flights will be open to leisure travelers, and we have selected destination resorts we will provide service to.  But we anticipate that business travelers will make up the majority of revenue in the initial launch.

Travel is Slowing to a Crawl

Traffic congestion in metropolitan areas and Mega Regions is impacting business productivity.  The average time in traffic in major cities continues to rise each year according to US Census data from 2018.  For professionals, this diminishes their quality of life and their value to their companies.  Current market rates for private charter flights are about $15/mile, way too costly to be justified.  In comparison, PAX flights have a targeted cost model of under $2/mile per seat, competitive with UberBlack service, or driving yourself if overnight costs are included.  PAX does not need massive infrastructure spending and years before it is available.  High speed rail, underground car tunnels, self-driving cars are all years or decades in the future at billions of dollars of expense.  PAX uses existing charter aircraft which are under utilized, at over 5,000 airports across the country.

Flight Global is forecasting over 200 startups working on electric aircraft by end of this year.  There are operational units already flying in proof of concept tests.  These aircraft are expected to operate at 100-150 mph, with a range of 100-200 miles.  Most trips are forecast to be <50 miles and carry three to five passengers.  Travel within major metropolitan areas will have a new option available, at fares comparable to UberBlack service.  These aircraft will need multiple passengers on a flight to hit the per-seat price target and due to capacity constraints of airspace.  The Personal Airline team has been in contact with several eVTOL companies and there is keen interest in a Demand Management system like PAX that promotes the adoption of their aircraft for metro based air travel. 

New Category of Airliners

Hybrid aircraft are also under development, in partnership with the major airline manufacturers.  The aircraft manufacturers predict reduced operating costs around 50% with seating in the 10-20 range.  PAX provides the tools for regional airlines to deploy these aircraft by having users generate dynamic schedules.

The establishment of PAX as the per-seat, on-demand platform opens a wealth of opportunities.  

What Makes Our Team Special

Teams Build Great Things!

Our team extends beyond Bruce and Mike.  Ray Gedert is an early investor in PAX.  As CEO of a marketing firm, he has advised and assisted in the creation of our Go To Market plan to drive new users while keeping the Customer Acquisition Cost low. George Lebeau advises on financial matters and strategy.  He is also the "stabilizing agent", acting as a sounding board as we work through business ideas, and keeping the crazy ones in check.  Lynsey Martin heads our customer service team (a team of one at the moment), with a well rounded background in projects and customer service, she is making sure PAX launches with great experience for our users.

We have several people on our Advisory Committee that bring a wealth of knowledge and experience to PAX.  Expertise of our advisers includes private aviation, government regulations with emphasis on aviation, and complex financial market transactions.

Invest in The Personal Airline Today!

Thank you for considering The Personal Airline.  If you are here, you are probably interested but may have some questions.  Contact me through the messaging service or directly at  

This investment is meant to be a "no brainer" for the crowd funding investor seeking something that is fun and likely to be a service used by them.

As a Founding Investor you also get the Perks* to enjoy discounts on PAX flights, and maybe the winner of a free flight!

*Perks listed above in Offering Terms.

Offering Summary



Personal Airline Exchange, Inc.

Corporate Address



Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum subject to adjustment for bonus shares. See Bonus info below

If we reach our $107,000 goal

One investor randomly selected to receive a same day, round trip on a business aircraft for up to four passengers; up to one hour flight time for each segment

Four investors randomly selected to receive a coupon good for one seat on a PAX flight

One entry for every 100 shares purchased

Winners selected within 30 days of completion of fundraising


If you invest $476 to $1,427, you will receive a coupon good for 10% off a PAX flight

If you invest $1,428 to $4,759, you will receive two coupons each good for 20% off a PAX flight

If you invest $4,760 and higher, you will receive four coupons each good for 40% off a PAX flight

*All perks are awarded after the offering is closed. Flight coupon Perks are contingent upon launch of the service and availability of flights, which is not guaranteed.

The 10% Bonus for StartEngine Shareholders

Personal Airline Exchange, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Common Stock at $1 / share, you will receive 110 common stock shares, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$36.21 USD
$11,242.22 USD
Cash And Cash Equivalents
$76.65 USD
$11,282.66 USD
Accounts Receivable
-$40.44 USD
-$40.44 USD
Short Term Debt
$18,872.64 USD
$18,669.66 USD
Long Term Debt
$5,000.00 USD
$5,000.00 USD
Revenues And Sales
$0.00 USD
$5,125.00 USD
Costs Of Goods Sold
$0.00 USD
$3,910.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$25,198.48 USD
-$18,995.78 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Campaign closed

almost 2 years ago

Thank you for your interest in The Personal Airline and our StartEngine funding campaign. We decided to terminate the funding campaign and refund investments for multiple reasons. We have a private funding source that will meet our needs, so the PAX service will expand in Southern California and then two more regions in the US will be opened in 2021. Feel free to contact me directly through our website contact form if you have any questions,

Corrected link for Star Air Group announcement

over 2 years ago

Here is updated link for Star Air Group announcement.

PAX and Star Air Group Join Forces

over 2 years ago

Personal Airline Exchange and Star Air Group have signed a Joint Operations Agreement, empowering both entities to work closely to deliver on the vision of Per-Seat On-Demand flights for Regional Trips.

Star Air Group, an FAA certified Part 135 charter operator is an on-demand charter operator that also has the difficult to achieve DOT fitness for Scheduled Authority. Teamed with PAX to provide Demand Management and Flight Optimization, Star Air Group will provide a dedicated fleet of aircraft to PAX for multiple revenue models:

  • Per-Seat, On-Demand charter for regional trips
  • Private Charter Flights across a wide range of aircraft types
  • Scheduled service for seasonal and events
  • Scheduled service for Essential Air Service routes

"Star Air Group has long been a believer that per-seat, on-demand charter is a solution for the traffic congestion around metro and regional areas. The partnership with PAX lets us deliver charter services across the full spectrum - on demand, schedule, private and per-seat. And we are especially excited about using flights to pursue research in digital automated flight management that is a key element of Urban Air Mobility."      Charlie Cope, Managing Director of Star Air Group

Benefits of the partnership:

  • Introduction of first aircraft in December 2019 in Southern California
  • Additional aircraft in California in first half of 2020
  • Other regions opening in second half 2020
  • Flight operations data collection to advance research in hybrid electric aircraft and digital flight operations with FAA ATC

The ability to have a dedicated fleet of aircraft that fit our high value business model is a game changer for us. We can apply our pricing and flight management algorithms much sooner and more effectively, and having multiple revenue streams improves PAX's financials substantially. And because the aircraft are dedicated, we can advance our partnership with Ampaire on the development of hybrid electric aircraft by providing flight operations data to them.  This lines up perfectly with our funding progress with three investment groups for a Series A round in November 2019.

See the full update here.

New Feature to Let You Influence PAX Flights

over 2 years ago

Just added a new feature that allows you to perform a search and then "Submit" to our Data Engine.  This is part of building the database to be a Big Data level.  

Simple to do - perform a search, click "Show Me WingTips Options", enter email and click Submit Search.  You can do this for all the trips you would like to take, not just California.  

Favorite vacation spot in the Great Lakes area?  Submit it and it is in the database!

Check out our new video

almost 3 years ago

How to request a PAX flight

Funding Extension

almost 3 years ago

Personal Airline extended our funding window into October.  The production site came up about six weeks later than expected, and now that it is up we are seeing good site traffic.  With data analysis by co-founder Bruce Sawhill, the system is creating Pre-Flights that can be reserved at no cost and no obligation, this leads to flights being created.  As a Pre-Flight Reservation holder, you are notified first of a flight, having first dibs to book a seat.  With 4-8 seats on the aircraft, flights sell out quickly.

If you invested in PAX, you should have an email from StartEngine asking you to reconfirm your investment, click the button to do this - very simple process.

Notice of Material Change in Offering

almost 3 years ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Personal Airline, Incorporated offering. Here's an excerpt describing the specifics of the change:

Extended length of campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Fast & easy to use PAX

almost 3 years ago

Watch this one minute video to see how easy it is to request a flight on PAX.

The Personal Airline takes the complexity of requesting on-demand charter, negotiating with other passengers to create shared flights, and keeps it hidden from you.  If you use airline apps, you can use PAX.

California Pre Flights being created

almost 3 years ago

PAX is launching service in California. The site went live earlier this month and we continue to see a huge uptick in traffic. Every search on the site adds data to our demand management tool, making it more "intelligent"!

When you do a search, if there is no flight, you may be offered a Pre Flight. Pre Flights let you show interest in a trip, without committing to buying it. You make a reservation on a Pre Flight that shows interest in traveling, but you are committed to purchase.  When the number of users on a Pre Flight reaches a threshold, PAX creates a flight and assigns an aircraft.  As a Reservation holder, you get first dibs at Booking a seat before the flight shows to the rest of the world.

Site traffic trending and Pre Flights being added

almost 3 years ago

With the launch of The Personal Airline site,, we are seeing a steady flow and increase in traffic.  The site is using travel data to intelligently create Pre-Flights that have high travel volume.  Pre-Flights are the intermediate step to a flight.  When you do a Search, if you see a Pre-Flight, you can reserve a spot at no cost or commitment to buy a seat.  Once multiple passengers join a Pre-Flight, the system assigns a flight, and then you are given first opportunity to book a seat.  

This just started, so you will see increasing numbers of available Pre-Flights over the next several days.    

The Personal Airline is Live!

almost 3 years ago

The site is up and running, implementing our intelligent passenger matching system called WingTips!  Now you have a new travel option!  Request your desired flight on a business aircraft, be grouped with other passengers to make it affordable, then fly regional trips 3-4 times faster than driving!

How PAX works

Enter trip data much like an airline app - origin and destination cities, PAX shows an estimated price for the trip. 

Enter date and time range in the Earliest and Latest time boxes – click Set on the calendar screen, click Search Flight to see results.  If there are Flights or Pre-Flights, they are displayed.  Pre-Flights are explained below.

To see an example, search for Burbank to Santa Barbara on August 29, depart before 10am and arrive after 11am.

Pre-Flights are an intermediate step that groups passengers onto a common flight plan.  There is no obligation to book a seat when you make a reservation on a Pre-Flight.  When enough passengers join a Pre-Flight, the system converts it to a Flight using aircraft from our charter operator partners.  You are notified about the Flight by PAX and have the option to book a seat.  People with a Pre-Flight reservation get first chance at booking a seat.  After reservation holders are contacted, the flight opens to the rest of the PAX community.

Crowd Scheduling! The value of PAX is from you, as you enter searches!  That feeds data to WingTips, empowering it to create Pre-Flights dynamically.  Help us by entering all the driving trips you have done or will be doing as Flight Searches, that you “drive but dread” - trips that take a long time and have no alternatives.  While you may not get a lot of results today, feeding WingTips is needed to get it working for you!

 With the launch of the site, the StartEngine campaign is wrapping up in the next few weeks as we pursue a Series A investment. 

Press coverage on The Personal Airline & Ampaire

almost 3 years ago

Some great press coverage on The Personal Airline and our partnership with Ampaire for the Electric EEL aircraft.  

The article sums it up best,

Why it’s important: The recent order from PAX for 50 Ampaire aircraft establishes PAX as another company with the vision of building a fully electric on-demand aviation network. With Ampaire’s flight technology already prototyped and nearly ready for deployment, Ampaire can help PAX achieve its goal of beginning operations sooner rather than later in Southern California, driving the industry of personalized air travel forward.

Read the whole article here,

Test Drive

almost 3 years ago

We have the beta site ready.  If you would like to see the system prior to Production release (later this month), please send an email to with Subject of Beta Request.

We will respond with the link and information on the test data loaded.

Thank you,

The Personal Airline Team

Countdown to beta release

almost 3 years ago

We are within days of releasing a beta version of the system.  It will allow you to test the search features, see example pricing, and provide feedback.  We won't be booking real reservations during beta testing, so play around all you want without any concerns for booking a flight you don't want.

The beta will be announced first on StartEngine, then slowly rolled out to our followers on social media and our email list.

Target date to launch full production service is end of this month. 

Once the beta and production are released, we are dialing up the marketing campaign for the StartEngine campaign to try to reach the goal as fast as possible.

Thank you for following The Personal Airline!

Ampaire Electric EEL in flight

almost 3 years ago

Ampaire Electric EEL in flight!  We are so excited to see this aircraft move through FAA certification.  It delivers speed, range and passenger seats to make PAX flights the better alternative to driving for regional trips.

PAX teams with Ampaire for our fleet!

about 3 years ago

Big news from the Paris Airshow!  PAX is partnering with Ampaire!  Today we announced the order for 50 of the Ampaire Electric EEL hybrid aircraft.  A twin engine aircraft with six seats, its unique design uses both diesel and electric power plants.  With great range, payload, speed and low operating costs, the Electric EEL is a great match to the flight profile for PAX trips.  

For more information see Ampaire's press release,

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