The The Black Bread Company offering is now closed and is no longer accepting investments.

The Black Bread Company

A Black-Owned Gourmet Sliced Bread Company

The Black Bread Company

A Black-Owned Gourmet Sliced Bread Company

Chicago, IL
Food & Beverage
Black Bread Co. is an African American-owned and operated business that manufactures and sells bread products. We believe the company is unique in that it taps into the under-represented segment of the bread industry that features black-owned businesses. Its products are full of flavor and void of additives, which is why it has become one of the most visible and recognizable bread brands in its market.

$1,066,750

raised
1,817
Investors
$25M
Valuation
$2.78
Price per Share
$250.20
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$1,066,750

raised
1,817
Investors
$25M
Valuation
$2.78
Price per Share
$250.20
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on September 17, 2022 and is no longer accepting investments.

Reasons to Invest

  • Over $263,000 in sales within the last year, 45,000 social media followers+ , strong product and service ratings, and national recognition due to high-profile press.

  • The global bakery market had an estimated worth of $331.37 billion in 2020 with a positive growth rate. (Source

  • Black Bread Co. reinvests its profits in disenfranchised communities through mentoring programs, job security, and donations.






Overview


It started with three best friends and a vision



Owners and founders Charles Alexander, Mark Edmond, and Jamel Lewis are South-Side Chicago natives who came together with an idea: start one of the first Black-owned sliced bread companies in the world.  Their bread embodies their pledge to provide their customers [#BreadWinners] with high-quality, fresh products to invest in the generational progression of marginalized communities and empower and encourage creativity in young entrepreneurs.

THE PROBLEM


Consumers crave an alternative to cheap, unhealthy bread



One of the unforeseen effects of the pandemic was a surge in popularity for baking bread. (Source) This sudden popularity for baked goods, specifically bread, also brought with it a demand for better-quality, and often times healthier, bread. Many commercially available pre-packaged breads feature highly processed ingredients that are less healthy than their less processed or natural counterparts. (Source)


Artificial additives may improve the shelf-life of commercial pre-packaged breads, but that doesn’t equate to improved nutritional value, or taste of the product. (Source) Consumers are becoming more savvier about their health and nutrition, and with this increase in awareness comes an opportunity to address a growing need.


THE SOLUTION


Black Bread Company makes high-quality bread



Black Bread Co’s solution to the problem of poor subpar bread is our fresh tasting bread. We stripped common additives from our recipes like potassium bromotes, Azodicarbonamide, BHT, BHAs, and even high fructose corn syrup to make a bread that’s simply delectable. Our products are big on flavor, low on additives, and taste like they came right out of the oven.



Black Bread Co. currently sells four premium products: premium white bread, honey wheat bread, premium soft white hotdog buns, and premium soft white hamburger buns. We sell our products to Mariano’s grocery stores and via Grocery Store Run or directly to consumers nationwide through our website. We also sell branded merchandise such as t-shirts, sweatshirts, hats, onesies, and coffee mugs through our website. 



Black Bread Co. gives our consumers the option of making a one-time purchase through our website or to sign up for our subscription services where they receive recurring bread orders on a monthly basis at a 10% discount. Lastly, we sell bulk orders of our bread products at a discounted price to partnering restaurants, depending on the size of the order and the length of the partnership. 

THE MARKET


Great flavor and healthy ingredients for modern sensibilities



A 2019 study conducted by the American Bakers Association revealed bread was one of the top five products (Source) purchased among Millennials (consumers 25-40) and Gen Z customers (consumers 18-24). To meet the sensibilities of our target market, we aim to make delicious bread with quality ingredients. We are also expanding our products to offer a wider variety of healthier breads.


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A point of pride for Black Bread Co. is that we are a minority-owned and operated business with a cause. Not only do we sell bread, but we also invest in marginalized and disenfranchised communities. Moreover, we are fighting food waste by selling our products in quantities of 2, 6, and 10, so families don’t overbuy and accidentally waste food.


Lastly, and most importantly, we dedicate a portion of every loaf of bread sold to the distribution of free bread for those in need. For example, in 2021, Black Bread Co. donated boxes of free bread to families devastated by the natural disaster in Texas. It’s our way of giving back to those who need it most.


OUR TRACTION


In just a year, we’ve launched into the national spotlight


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Since our inception in February of 2021, we have generated over $263,000. We have secured strategic partnerships with household companies such as Target, Mariano's Foods, Chicago Bulls, Gourmet Foods International (Distribution), and Levy Restaurants.    



Black Bread Co. has also benefited from an immense amount of national media attention. Our most notable appearance was when we were featured on the Ellen Degeneres Show and received a check for $20,000.   



Additionally, we have been featured by ABC 7 Windy City Live, NBC 5 Chicago, Discovery+, the Mike Hill Show, Fox Soul, and OWN Network. Our social media following has blossomed to over 25K on Instagram and over 26K on Facebook.  





WHY INVEST


Invest in Black Bread Co. so we can invest in our community


Becoming a shareholder in Black Bread Co. satisfies a financial and social need. Financially speaking, you would be backing one of the only minority-owned and operated bread businesses that’s experiencing booming momentum in a multi-billion dollar industry. Socially, you would be transitively investing in disenfranchised communities and the betterment of young entrepreneurs. Help us help others and make potentially healthy returns by investing in Black Bread Co.



In the Press

These Black Entrepreneurs Are the Best Thing Since Sliced Bread

Ellen welcomed Charles, Jamel and Mark, owners of The Black Bread Co. in Chicago. The best friends explained how after the murder of George Floyd and the rise of the Black Lives Matter movement, they were inspired to make their mark by becoming the first Black-owned sliced bread company.

The world's first and only Black-owned sliced bread company

It's the first of its kind. A black-owned gourmet sliced bread company. Three best friends from the South Side of Chicago are making history in the bread industry.

Black Bread Co. founders share story of success

CHICAGO (NewsNation Now) — The founders of the Black Bread Co., the first Black-owned sliced bread company in the world, started the company during the pandemic and have seen it grow tremendously while they dedicate a portion of the money they make to projects in underserved communities.

Friends Form Country's First Black-Owned Bread Company in Chicago

A group of best friends discuss what led them to become co-founders of The Black Bread Company, which is said to be the first-ever Black-owned bread company in the country. NBC 5’s LeeAnn Trotter reports.

‘Profiled’ studies history’s myths about race, and the Black men now proving them wrong

“Profiled” includes the story of Chicago’s Black Bread Co., founded by Mark Edmond (from left), Jamel Lewis and Charles Alexander. The Black Bread Co.

Chicago’s Black Bread Co. co-founders featured on Discovery+ series ‘Profiled: The Black Man’

The Black Bread Co. co-owners, from left, Jamel Lewis, Mark Edmond, Charles Alexander are featured in the first episode of “Profiled: The Black Man,” which premiered Feb. 12 on discovery+ and OWN: Oprah Winfrey Network. (Discovery+)

Slice of life: Chicagoans partner up to create Black Bread Company

Charles Alexander, Mark Edmond, and Jamel Lewis join Good Day Chicago to talk about launching Black Bread Co. and the impact they hope to have across the city and beyond.

Black Bread Company Makes History as First Black-Owned Bread Company in America

Mark Edmond, Jamel Lewis and Charles Alexander join BNC’s “AMplified with Aisha Mills” to discuss their journey of becoming breadwinners.

How This Unsung Black Entrepreneur Changed The Food Industry Forever—And Made A Lot Of Dough

The team behind the newly founded Black Bread Co. in Illinois is also inspired by Lee’s pioneering spirit as they work to get their brand—the only Black-owned sliced-bread brand—onto shelves today.

BLACK OWNED BUSINESS SPOTLIGHT: THE BLACK BREAD COMPANY

The Black Bread Company strives to inspire others to believe in the power of their own individual contributions to improve the world around them one great idea at a time.

Building Black-owned bigger

Chicago’s African American entrepreneurs are seizing the moment to scale up their businesses—and create a legacy of generational wealth in the process.

HOW THE BLACK BREAD CO. AND OTHER BLACK ENTREPRENEURS IN CHICAGO HAVE BOLD PLANS TO BUILD LARGER BUSINESSES

An intriguing mix of Black entrepreneurs in Chicago have bold intentions not only to build larger businesses but also to help advance generational wealth in the Windy City.

Three Chicago Entrepreneurs Build The Black Bread Co. on Friendship and Fortitude During the Pandemic

“He went into the bread aisle, and he was looking to support a Black-owned sliced bread company. He said he was in the aisle for about 45 minutes, looking and Googling all of the brands in the aisle to see if there were any African-American owners or executives. He couldn’t find any.”

Meet The Men Behind The First Black-Owned Sliced Bread Company

To paraphrase the late Dr. Martin Luther King, Jr, “You don’t need to see the entire staircase, you just need to take the first step.” Taking that first step is exactly what three best friends from Chicago did.

Men Getting to the Dough: Get to Know the Founders of the First-Ever Black-Owned Sliced Bread Company

These three best friends are getting to the dough — literally! Mark Edmond, Charles Alexander, and Jamel Lewis are the brains behind the first-ever Black-owned sliced bread company in the world.

Chicago Red Stars Announce Partnership with The Black Bread Company

CHICAGO (July 13, 2021) – The Chicago Red Stars today announced a new partnership with The Black Bread Company, the first ever Black-owned, Chicago-based sliced bread company. This first-of-its-kind partnership is part of the Red Stars’ new Stars of Chicago Business initiative, meant to give complim

Black Bread Co. featured on Tina Knowles-Lawson docuseries

"Profiled: The Black Man," a four-part OWN series on the Discovery+ network, debuted Saturday, featuring the company's owners and co-founders.

Offering Summary


Company

:

The Black Bread Company

Corporate Address

:

1100 W Cermak Rd, Chicago, IL 60608

Offering Minimum

:

$9,996.88

Offering Maximum

:

$1,069,877.44

Minimum Investment Amount

(per investor)

:

$250.20











Terms


Offering Type

:

Equity

Security Name

:

Class B Common Stock

Minimum Number of Shares Offered

:

3,596

Maximum Number of Shares Offered

:

384,848

Price per Share

:

$2.78

Pre-Money Valuation

:

$25,020,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an 5% bonus shares.

Amount-Based

Bronze Investor | $500+

Invest $500 and receive 1 year free annual subscription + $25 BBCo merch card.

Silver Investor | $1,000+

Invest $1,000 and receive Investors’ Club membership + 1 year free bread subscription + $60 BBCo merch card.

Gold Investor | $5,000+

Invest $5,000 and receive 5% bonus shares + 3 year free bread subscription + $150 BBCo merch card + Investors’ Club membership + free invitation to annual Black Bread Gala.

Platinum Investor | $10,000+

Invest $10,000 and receive 10% bonus shares + 5 year free annual subscription + $300 BBCo merch gift card + Investors’ Club membership + free invitation to annual Black Bread Gala.

Diamond Investor | $20,000+

Invest $20,000 and receive 20% bonus shares + Dinner with all 3 founders + 10 year free annual subscription + $500 BBCo merch gift card + Investors’ Club membership + free invitation to annual Black Bread Gala.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The Black Bread Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common B Stock at $2.78 / share, you will receive 110 shares Common B Stock, meaning you'll own 110 shares for $278. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$28,702.00 USD
$11,687.00 USD
Cash And Cash Equivalents
$3,229.08 USD
$768.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$5,000.00 USD
$0.00 USD
Long Term Debt
$5,000.00 USD
$0.00 USD
Revenues And Sales
$261,139.00 USD
$0.00 USD
Costs Of Goods Sold
$73,991.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$15,167.00 USD
-$3,592.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Thanks to you who've invested in The Black Bread Company, we have reached our goal! This brand truly is for US! Thank you for taking the first step!

23 days ago

Greetings #Breadwinners

Here at The Black Bread Company, family and deeply rooted traditions around our tables are the foundation.

Thanks to you, one of over 1,800 investment partners who invested in The Black Bread Company's Start Engine equity crowdfunding campaign, we have reached our goal!

This brand truly is for US! Thank you for taking the first step!

 

Sincerely,

The Black Bread Company

blackbreadco.com

 

Bud Billiken Parade as Honorary Grand Marshals... Everyone's excited about Investing in Black Bread Co!!!! Offer closing soon

23 days ago

CHICAGO, Thanks for MARCHING WITH US!!!! 93rd Annual Bud Billiken

Black Bread Co shares a special moment with Illinois Governor J. B. Pritzker

Black Bread Co with Starr Gadson (@connectthestarrs), ABC 7 - Val Warner (@valwarner), and Grand Marshal Jeremih (@Jeremih)

Black Bread Co with Honorary Grand Marshal Dorri McWhorter (@chiccpa)

Black Bread Co with Illinois Attorney General Kwame Raoul

Invest in Black Bread Co. as we invest in our community! 
Over $875,000+ in committed investments… 
Offer closes soon!  The future is bright!
This brand is for US! Take the first step...

Invest in Black Bread Co. as we invest in our community! Over $975,000+ in committed investments… Offer closes soon! The future is bright!

26 days ago

Invest in the $331 Billion Dollar global baking industry’s market by backing what we believe to be the first Black-Owned gourmet sliced bread company; Black Bread Co.  

Becoming a shareholder in Black Bread Co. satisfies a financial and social need. Financially speaking, you would be backing one of the only minority-owned and operated bread businesses that are experiencing booming momentum in a multi-billion dollar industry. Socially, you would be transitively investing in disenfranchised communities and the betterment of young entrepreneurs. Help us help others and make potentially healthy returns by investing in Black Bread Co.

Invest in Black Bread Co. as we invest in our community! 

Over $975,000+ in committed investments… 

Offer closes soon!  The future is bright!

This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company


Don't miss your chance to invest in @theblackbreadco. The First Black-Owned Gourmet Sliced Bread Company. Over $950,000+ in committed investments… Offer closes soon! The future is bright!

28 days ago
Don't miss your chance to invest in @theblackbreadco. The First Black-Owned Gourmet Sliced Bread Company.
Over $950,000+ in committed investments… 
Offer closes soon! The future is bright!
This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company.

Over $920,000+ in committed investments… Offer closes soon! Don't miss your chance to invest in The First Black-Owned Gourmet Sliced Bread Company.

29 days ago
 
#BreadWinners Don't miss your chance to invest in @theblackbreadco. The First Black-Owned Gourmet Sliced Bread Company.
Over $920,000+ in committed investments… 
Offer closes soon!  The future is bright!
This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company.

Over $885,000+ in committed investments… Offer closes soon! The future is bright!

about 1 month ago

Invest in Black Bread Co. as we invest in our community! 


Over $885,000+ in committed investments… 

Offer closes soon!  The future is bright!


This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company


Invest in the $331 Billion Dollar global baking industry’s market by backing what we believe to be the first Black-Owned gourmet sliced bread company; Black Bread Co.  


Becoming a shareholder in Black Bread Co. satisfies a financial and social need. Financially speaking, you would be backing one of the only minority-owned and operated bread businesses that are experiencing booming momentum in a multi-billion dollar industry. Socially, you would be transitively investing in disenfranchised communities and the betterment of young entrepreneurs. Help us help others and make potentially healthy returns by investing in Black Bread Co.

Check out our most recent interview on CBS News Chicago! Our campaign closes soon.. Don't miss your chance to Invest in Black Bread Co

about 1 month ago
Check out our most recent interview on CBS News Chicago 
This brand is for US!
Check out our most recent interview on CBS News Chicago 
This brand is for US!


Invest in Black Bread Co. as we invest in our community!
Over $875,000+ in committed investments…
Offer closes soon! The future is bright!
This brand is for US! Take the first step...

Over $875,000+ in committed investments… Offer closes soon! The future is bright! Don't miss your chance to Invest

about 1 month ago

Invest in Black Bread Co. as we invest in our community! 


Over $875,000+ in committed investments… 

Offer closes soon!  The future is bright!


This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company


Invest in the $331 Billion Dollar global baking industry’s market by backing what we believe to be the first Black-Owned gourmet sliced bread company; Black Bread Co.  

Becoming a shareholder in Black Bread Co. satisfies a financial and social need. Financially speaking, you would be backing one of the only minority-owned and operated bread businesses that are experiencing booming momentum in a multi-billion dollar industry. Socially, you would be transitively investing in disenfranchised communities and the betterment of young entrepreneurs. Help us help others and make potentially healthy returns by investing in Black Bread Co.


We’ve reached over $850,000+ in committed investments… thanks to each of you!

about 1 month ago
 
We’ve reached over $850,000+ in committed investments… thanks to each of you! 
This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company

Don't Miss Your Opportunity to INVEST-ENDING SOON!!!!

about 1 month ago
 

#BreadWinners Don't miss your chance to invest in The Black Bread Company. Our offer closes soon! There are many exciting things to come. New product lines and national retail partnerships are already on the horizon. Take the first step... The Future is Bright!

Thanks for 30k #BreadWinners 🥇

about 2 months ago

Thanks for 30k [Facebook] #BreadWinners

#BreadWinners We're live in Atlanta, GA for the INVEST FESTIVAL!!!!

about 2 months ago


Catch us live at Invest Fest @investfestival booth 913. 
This brand is for US!!!!
Atlanta, GA


investfest.com

Thank you Chicago Defender Charities, Inc. and Bud Billiken 365 @budbillikenparade can’t wait for the Best Parade in the city!

2 months ago
Last week recap…. Our founder and CEO @markvsuccess  
“It was and honor to meet @jimroseabc7 he dropped so many jewels… my favorite one was the triangle theory…. “If you know you know” also meeting @myiti Chicago royalty. Her vision and leadership is unmatched completely inspiring. Thank you Chicago Defender Charities, Inc. and Bud Billiken 365 @budbillikenparade can’t wait for the Best Parade in the city!”

The Founders of @theblackbreadco will be attending the 93rd Bud Billiken Parade as one of our Honorary Grand Marshals

2 months ago

Chicago we’re proud to announce and honored to celebrate this grand occasion with all of our hometown friends and family…. We’ll see you there!

 * Subscribe to our email list for special announcements and updates on ways YOU can get involved at blackbreadco.com 

———————————————————————

Repost from @budbillikenparade

The Founders of @theblackbreadco will be attending the 93rd Bud Billiken Parade as one of our Honorary Grand Marshals

#blackbreadcompany #theblackbreadco #chi #chicago #bud365 #budbillikenparade #budbillikenparade2022

Bud Billiken Parade

https://www.budbillikenparade.org



We’ve reached over $800,000+ in committed investments… thanks to each of you!

2 months ago
We’ve reached over $800,000+ in committed investments… thanks to each of you! 
This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company.

Notice of Material Change in Offering

3 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the The Black Bread Company offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

We’ve reached over $750,000+ in committed investments… thanks to each of you!

3 months ago
We’ve reached over $750,000+ in committed investments… thanks to each of you!

Black Bread Co. reinvests its profits in disenfranchised communities through mentoring programs, job security, and donations. 
This brand is for US! 

Black Bread Co at "Road to Essence" Festival Celebration

3 months ago


Cc: @theblackbreadco [IG]

https://www.instagram.com/reel/CfCHH7HFyYj/?igshid=NDBlY2NjN2I=

Amazing times celebrating with @essence leading up to this years @essencefest great things are happening! 

#essence #essencefest #culture #chicago #blackbreadco

 blackbreadco.com

We’ve reached over $700,000+ in investments… thanks to each of you!

4 months ago

We’ve reached over $700,000+ in investments… thanks to each of you!

Black Bread Co. reinvests its profits in disenfranchised communities through mentoring programs, job security, and donations.

This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company.

#30SchoolsIn30Days Initiative

4 months ago
Hey Breadwinners! 
This week we had the pleasure of speaking to the students & staff at Joseph Warren Elem School. The students were extremely attentive & asked great questions!  And they focus on the two E’s (Entrepreneurship & Engineering). 
To the staff at Warren, you’re doing an exceptional job with your students. Continue to groom our future leaders! #30SchoolsIn30Days #WarrenFamily #ChicagoPublicSchools 

We’ve reached over $650,000+ in investments… thanks to each of you!

5 months ago
We’ve reached over $650,000+ in investments… thanks to each of you!
Black Bread Co. reinvests its profits in disenfranchised communities through mentoring programs, job security, and donations. 
This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company.

We are proud to reach 1,000+ investors on our journey so far!

5 months ago

 

We are proud to reach 1,000+  investors on our journey so far…

You too can invest today at https://www.startengine.com/the-black-bread-company

This opportunity won't last long, so we encourage you to act fast! Let's make history together!

Our Community Joins In! | Insider Investment Notice

5 months ago

Hey Breadwinners!


We're excited to see our community come in and invest in The Black Bread Company!  

Our Insiders have invested a total of $3,704.84 into the offering!


We hope you join in as well! Invest in The Black Bread Company


Please refer to the Company’s offering materials for further information and refer to the Company’s Risk Factors.


We’ve reached over $600,000+ in investments!

5 months ago
Just like that!!!! We’ve reached over $600,000+ in investments… thanks to each of you!  

We’re more than halfway to our goal in JUST 3 WEEKS…

This brand is for US! Take the first step https://www.startengine.com/the-black-bread-company.  
* this opportunity won’t be available for long


We're welcoming our newest intern!!!!

5 months ago
Hey Breadwinners!


Please join us in welcoming our newest intern Devon McClain to Black Bread Co. Devon is 22 years old, from the southside of Chicago. He has great experience in sales, inventory management, and merchandising. We’re happy to have him!


A huge thanks to Phalanx Family Services for partnering with us to provide opportunities for our young people in our own backyard. 
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