Thalia Brands, Inc.

Premium Guitar Accessories & Lifestyle

Thalia Brands, Inc.

Premium Guitar Accessories & Lifestyle

Pleasant Hill, CA
Consumer Products
Thalia is a premium guitar accessories and lifestyle brand with a loyal customer base, successful business model, and impressive portfolio of innovative patented accessories. Our capos have generated $6M in sales to date, and our picks have garnered over $1M. Now we’re expanding into adjacent accessory categories one by one as we continue to grow.

$91,809

raised
169
Investors
56
Days Left
$3.00
Price per Share
$8M
Valuation
Equity
Offering Type
$150
Min. Investment

$91,809

raised
169
Investors
56
Days Left
$3.00
Price per Share
$8M
Valuation
Equity
Offering Type
$150
Min. Investment

Reasons to Invest

Proven Direct-To-Consumer Model with a Build-to-Order Supply Chain
100K+ Loyal Customers that keep coming back for our newest innovations
$7.8M in Sales to date

PREMIUM GUITAR ACCESSORIES & LIFESTYLE BRAND

GUITAR PLAYERS CRAVE BETTER PERFORMING ACCESSORIES WITH GREAT DESIGN

Guitar players have silently suffered for decades with design flaws in the many accessories they use. Capos buzzed or muted strings, caused tuning issues, and were unappealing aesthetically.  Wood picks had great tone but were not flexible or thin enough for most players. These products, and many more, need to be revisited with an eye toward better functionally & design.

INNOVATIVE GUITAR ACCESSORIES THAT SOLVE REAL PROBLEMS WITH DESIGN

We build capos that keep guitars in tune, are easy to use, and are aesthetic works of art. We manufacture the world’s thinnest durable wood guitar pick, which has amazing tone, flexibility and design variation. We’re expanding into other guitar accessory categories, continuing to solve problems and improve design everywhere we can.  We recently expanded into slides and we plan to launch new strap locks, straps and instrument wall hangers later this year. Plus, we’re expanding into lifestyle products like phone cases and clothing for people who want to show their passion for guitar playing even when they are on the go.

EXPANDING OUR MARKET ONE CATEGORY AT A TIME

ESTABLISHED PREMIUM GUITAR ACCESSORIES & LIFESTYLE BRAND WITH MOMENTUM

Thanks to our direct-to-consumer and built-to-order supply chain, we’re able to offer our customers infinite variety and customization while delivering the highest quality products on the market with amazing customer service.  We’ve achieved $7.8M in sales to date, earned the trust of over 100K loyal customers and received more than 5,0000 verified 5-star reviews.  And we’ve done it all without any outside investment!

To date, we have been awarded 5 US Utility Patents with broad claims to protect our core capo and pick technologies.  We also have several other patents pending for future products that we plan to launch.

We have an entire portfolio of amazing products that are already in market and adored by thousands.

We also recently entered into an exciting licensing partnership with Gibson where we will both sell co-branded capos, phone cases, wall hangers, etc. made by Thalia.  Gibson is one of the most respected guitar brands on earth and our association with them is a major victory for our brand.

WE MAKE THE BEST GUITAR ACCESSORIES ON EARTH

We make guitar accessories that simply work better and look better than our competitors.  We differentiate ourselves by offering unparalleled design variation and customization in our products. This is only possible because we design our products for late-stage differentiation with a  build-to-order supply chain model.  This is appealing to customers because they can choose choose inlays and finishes that closely match their guitars or other personal preferences. 

CURRENT PRODUCTS

CAPOS

We make capos that are functional works of art.   We designed it from the ground up to improve tone and usability while complementing fine guitar finishes and inlays. Thousands of verified 5-Star reviews and numerous reviews from prominent YouTubers are proof that the Thalia Capo is the best capo on earth.  

Squeeze the capo with your fretting hand to move up and down the neck.

Match the radius of your guitar's fingerboard, with our interchangeable fretpads.

Pick from hundreds of different inlay options to suit any style.

WOOD GUITAR PICKS

We make exotic wood guitar picks that have incredible tone.  We make them by slicing micro-thin layers of exotic wood and then bonding them back together with the woodgrain in a crosshatch pattern. The result is a very thin, flexible and durable wood pick with a warm tone that sounds better with each use. 

We offer 4 different pick shapes, 2 different thicknesses and 4 different species of wood.

 Our thinnest pick is 0.9mm and it has flex like a plastic pick but with a much warmer tone.

We make them using multiple layers of wood with the grain crosshatched for strength.

EXOTIC WOOD PHONE CASES

We make exotic wood and shell phone cases that blow peoples minds.  The market for this category is massive & the margins are high because this is a source of profit for wireless carriers and phone makers. This is also the perfect lifestyle product to showcase our customer base’s affinity to guitars.

Our inlaid guitar cases are works of art.  Each guitar is inlaid by hand with astonishing detail.

Our deal with Gibson enables us to offer Gibson branded products that shock and awe.

Our custom shop team can engrave or inlay an infinite array of designs with broad appeal.

OTHER UNIQUE THALIA PRODUCTS IN OUR PRODUCT LINEUP

MAGNESIUM SLIDES

CLOTHING

GUITAR CARE PRODUCTS

NEW PRODUCTS PLANNED FOR LAUNCH LATER THIS YEAR WITH YOUR INVESTMENT

We have been busy designing new products and have the following products ready to launch.  Given that we are asking for your investment we thought we share what we have ready to launch now.  We just need investment capital to get these beauties off the ground.  Your support and investment, will help us launch these new products just in time for the Holidays!

STRAPS

Thalia Custom Straps brings premium customizable leather straps to the masses at amazing price points.  Starting at around $60, Thalia customers will be able to choose from a wide range of premium leather straps with integrated wood and shell inlays.  Thalia Straps are designed for our build-to-order supply chain model.   Be prepared to be amazed at the workmanship and variation that we bring to this category!  P.S.  We will launch with a Vegan strap option too!

STRAP LOCKS

We have been developing a strap lock for the better part of 3 years. The problem that we have with existing strap locks is that they usually require you to replace the button on your guitar (hell no!) and of course none of the solutions on the market are very elegant or attractive.  So here is what we have designed. We have created a strap lock that will work with over 30 different stock and aftermarket buttons from all of the major guitar brands.  No need to get out your screwdriver!  And best of all our elegant solution is as beautiful as it is functional and sports fine finishes and inlays just like other Thalia products.  We even made sure that it would work perfectly on an acoustic with a endpin jack!  

WALL HANGERS

Historically, wall hangers have been another area of disappointment for me.  Do I really have to hang my $4,000 guitar or a $12 hanger with exposed drywall screws? Maybe I am a design freak, but come on this is my baby and the most expensive piece of art in my house.  I want something that complements it and cradles it and makes sure it is well protected.  So here is the Thalia Wall Hanger.  It is built on a turn table mechanism so that it is self-leveling even for my asymmetric Telecaster headstock.  There are no exposed fasteners, it is beautiful, and we employ felt for for those areas that come in contact with the Nitrocellulose finish on my guitars.  I've read too many horror stories on the Acoustic Guitar Forum to trust anything else. Thalia Wall Hangers can also be customized with a name, the brand, a favorite design, matching wood, or inlay pattern.  And it looks great when you are playing the guitar too!

WE SELL DIRECT-TO-CONSUMER WITH A BUILD-TO-ORDER SUPPLY CHAIN MODEL

Our primary selling model is direct-to-consumer via our website, Amazon and Reverb.com.  To get consumers to our website, we advertise on Google, YouTube, Facebook, Instagram and other marketing platforms. Selling direct helps us to build a loyal customer base.  We focus on making exceptional products and providing unrivaled customer support. To further engage with our community we share interesting guitar content, conduct weekly giveaways, and release new limited edition products each week via a weekly email & blog post that is regularly read by 18K people. With this model, each time we launch a new product we have an existing customer base of >100K customers who we can tap directly as early adopters.


We design all of our products for late-stage differentiation and customization.   This means that the core product such as the metal parts of the capo are preassembled, prepped and readied for final assembly. Once an order comes in a Thalia Inlay Specialist will complete the final step.  This design strategy allows us to offer significant design variety to our customers while still maintaining efficient manufacturing processes.  We are constantly tinkering with ways to enhance efficiency and improve our fulfillment processes.


OUR DESIGN STRATEGY & BUILD-TO-ORDER MODEL ALLOWS US TO EFFICIENTLY DELIVER DESIGN VARIETY & CUSTOMIZATION

Guitar players love variety and customization in their guitars & accessories but few can afford a custom shop guitar. Thalia brings the custom shop concept to the masses with highly-customizable guitar accessories at attainable price points. This is made possible by selling direct and by designing our products specifically for late-stage differentiation.   

PROJECTING RAPID GROWTH OVER THE NEXT 5 YEARS

We believe we can become the leading guitar accessories & lifestyle brand in the world by continuing the innovation we’ve already begun. We’re tackling each guitar accessory category one by one, and we’re continuing to expand with a solid plan of attack.  We are also reducing risk by diversifying our portfolio with a full range of guitar accessories and lifestyle items.

20 YEARS OF SUCCESSFUL PRODUCT DEVELOPMENT EXPERIENCE

Our core product development team has worked together continuously, developing innovative products, for successful companies for nearly 20 years. Now, we’ve grown Thalia Brands, Inc. from an idea into a guitar industry powerhouse. We’re a well-rounded group of marketers, product developers, designers and engineers with the track record required to bring a great guitar lifestyle brand to the top. 

WE WANT OUR LOYAL CONSUMERS TO BE PART OF OUR JOURNEY

We’re opening up our company to equity crowdfunding so that we can invite our loyal consumers and fans, to become shareholders. We have ambitious plans for new products and with your help we can make these a reality. We have already proven that we can repeatedly deliver innovation & quality that guitar players desire. The future is bright and we will continue to invest in R&D as we scale so that we can accomplish our goal of becoming the leading guitar accessories & lifestyle brand in the next decade. Let’s do this together!

In the Press

Wired

Thalia's 200 Series capos change your guitar's pitch without noticeably impacting its intonation.

Offering Summary


Company

:

Thalia Brands, Inc.

Corporate Address

:

548 Contra Costa Blvd, Suite O, Pleasant Hill, CA 94523

Offering Minimum

:

$9,999.00

Offering Maximum

:

$1,069,998.00

Minimum Investment Amount

(per investor)

:

$150.00











Terms


Offering Type

:

Equity

Security Name

:

Class B - Non-Voting Stock

Minimum Number of Shares Offered

:

3,333

Maximum Number of Shares Offered

:

356,666

Price per Share

:

$3.00

Pre-Money Valuation

:

$8,000,001.00











*Maximum subject to adjustment for bonus shares. See Bonus info below

The 10% Bonus for StartEngine Shareholders

Thalia Brands will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $3 / share, you will receive 10 Class B Non-Voting Common Stock , meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Bonus Shares

15% Bonus Shares first 2 weeks

10% Bonus Shares from Week 3 to Week 7

5% Bonus Shares from Week 7 to Week 15

Perks*

$300 - 30% off all purchases on THALIACAPOS.com

All investors will receive a VIP Investor account that will entitle them to 30% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items).

$501 – 50% off all purchases on THALIACAPOS.com plus a 10% store credit on investment

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will also receive a store credit equal to 10% of their investment; a $100 retail value when used with the 50% discount)

$1,002 – 50% off all purchases on THALIACAPOS.com plus a 15% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 15% of their investment; a $300+ retail value when used with the 50% discount)

$2,001 - 50% off all purchases on THALIACAPOS.com plus a 17% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 17% of their investment; a $680 retail value when used with the 50% discount)

*All Perks occur after the offering is completed

These perks offering discounts and store credit may not be used for resale purposes. In addition, these discounts provide a $1,000 yearly maximum value (unless authorized by the company). Meaning, any purchases above $1,000, in a rolling 12 month period, will not be eligible for the discount received by investing.

Perks will be redeemed once the investor has fully completed their investment and once it has been accepted and disbursed to the Company.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$637,679.00 USD
$679,631.00 USD
Cash And Cash Equivalents
$50,627.00 USD
$128,855.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$501,490.00 USD
$541,973.00 USD
Long Term Debt
$562,389.00 USD
$309,419.00 USD
Revenues And Sales
$2,183,575.00 USD
$2,994,276.00 USD
Costs Of Goods Sold
$518,293.00 USD
$720,631.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$254,439.00 USD
$103,235.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

UPDATE on the StartEngine Investment Process: Closing the Round, Receiving Investment Details & Receiving Perks

5 days ago

Hello Investors!

First, I want to thank you for your support and investment! I have been talking via email with several of you and wanted to share some updates about your investment and the StartEngine Investment Process.

Many of you have told me that there hasn't been a lot of communication since you invested nor were you provided with details about your investment yet. I have researched this and here is the story.  Your investment has not officially “closed” yet and so the funds are currently held in escrow until they close.  Once we do close this round, you will receive all of the details about your investment, and we will be able to provide you with your perks. 

Here is the expected process:  First, we are planning to file for a “rolling close” next week so that we can begin closing investment rounds as soon as August 20 .  Once we make this filing an update will be posted to this page notifying everyone about the planned upcoming closing. After the update is posted there is a 5-day waiting period and then all cleared investments will be locked in and will close.  Investors will then receive an email from StartEngine confirming the completion of their investment and they will receive a countersigned subscription agreement which is your proof of purchase. We will then receive all of your investor details information and will set you up with your investor accounts.

As I mentioned in the last update, we recently made the decision to revise our perks to provide better and more flexible product incentives for our investors. This decision was considered a material change to the offering and so we needed to file an update with the SEC.  This is what triggered the email you recently received that required you to reconfirm your investment. 

If anyone feels like the updated perks are not superior to what they were receiving before, please let me know. We designed these new perks to be far superior to the old ones. For example, you can buy everything that was in the Custom Shop Package and then some with the combination of the store credit and 50% discount provided by the new perk that replaced it.

Thank you again for your investment!

Chris

NEW PERKS! INVESTORS NOW GET THE OPPORTUNITY TO BUY THALIA PRODUCTS FOR 50% OFF FOR LIFE!

7 days ago

Hello Everyone,

I wanted to provide an important update on a very exciting change we have decided to make in our campaign!  We have made the decision to change the perks/incentives to improve the offering and fix some of the issues that we discovered with our original perks.

Many of our investors & loyal customers already own a wide range of Thalia products and our original perks dictated specific products that they would receive instead of offering them the choice of what they might like in the way of product incentives.  We believe that you will LOVE our new approach and offering, as the decision to make these changes were done so with our customers' best interest in mind.

With our new perks, investors who invest >$500 will now be able to purchase any of our products at 50% OFF of the regular price on ThaliaCapos.com FOR LIFE and receive a store credit that they can use however they like.  This means that you can use the discounts and credits to buy future products that you have your eye on or other Thalia products that you already know that you want to buy.  AND, did we mention the incentives will continue FOR LIFE!

We see this as an opportunity to provide unbelievable pricing to those that decide to invest so that they may help us spread the word and evangelize our brand.  We have big plans for the future that include a wide range of new and existing product categories and this will ensure that our investors will be able to buy these products at 50% OFF into the future.

For those of you who have already invested, you will be asked to reconfirm your investment with these new perks before we will be able to take your investment.   We have designed these new perks to be in every way superior to the old perks, and we certainly hope that you agree!  THANK YOU!

Thank you again for you continued support as we work together to build the best guitar accessories company on earth! 

Chris & Thalia

Notice of Material Change in Offering

7 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Updated perks.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Thalia Goes to Summer NAMM and exhibits INSIDE of the Gibson Booth!

30 days ago

Hello Everyone!

First, I want to thank everyone who has invested so far! Your faith in me and OUR company inspires me. THANK YOU!

I also want to share some exciting updates with you from the NAMM Show in Nashville this week. It has been a whirlwind week and I have made a number of fantastic connections.

First, we were invited by Gibson to setup a “Gibson by Thalia” display inside of the Gibson booth. Gibson also did a bunch of press around our collaboration.  Gibson really made a big splash at NAMM this year.  They setup what they are calling the Gibson Experience.  Their booth was the largest by a massive margin and they had a very interactive experience. It was pretty inspiring.

Here is a promo video that Gibson shot and posted to their social media channels.


And here is a press releases that came out about the collaboration:

https://www.wrde.com/story/40808479/thalia-gibson-announce-a-new-line-of-co-branded-guitar-accessories

The new products looked fantastic and the response was nothing short of exceptional. There is a lot of excitement among Gibson management and employees about where this can go.  Gibson also included our Phone Cases & Capos in the gift bags for all of the artists playing at their VIP parties, including Jason Isbell, Chris Issac, Leroy Parnell, Emily Cassadee Pope and dozens more amazing artists. I see a big opportunity with this partnership with Gibson and I am preparing now for the meetings we have planned over the next few weeks to rollout this program globally.

Here are also a couple of the postcards that were handed out during the show, directing people to Gibson Collection on the Thalia Website which can be reached by going to thaliabygibson.com 

That is it for now!  I will send another update soon and thanks again for all of your amazing support!  I am so grateful for each one you!

Chris

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