The Thalia Brands, Inc. offering is now closed and is no longer accepting investments.

Thalia Brands, Inc.

Luxury Guitar Accessories & Custom Parts

Thalia Brands, Inc.

Luxury Guitar Accessories & Custom Parts

Pleasant Hill, CA
Music
Consumer Products
Thalia is a direct-to-consumer guitar accessories and lifestyle brand with a loyal customer base, successful business model, and impressive portfolio of innovative patented products. We have formed major brand partnerships with the top Guitar Makers so we can deliver truly differentiated products that guitar players crave. Our products have generated $10M in sales to date. Now we need investors to help us grow to the next level.

$599,907

raised
1,126
Investors
$8M
Valuation
$3.00
Price per Share
$150.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$599,907

raised
1,126
Investors
$8M
Valuation
$3.00
Price per Share
$150.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on January 22, 2021 and is no longer accepting investments.

Reasons to Invest

Proven D2C e-Commerce Business with Build-to-Order Supply Chain
Luxury Brand with 130K+ Loyal Customers
Profitable with $10M in Sales to date

DIRECT-TO-CONSUMER, PREMIUM GUITAR ACCESSORIES BRAND

PREMIUM, HANDCRAFTED GUITAR ACCESSORIES & LIFESTYLE PRODUCTS FOR GUITAR PLAYERS

Thalia is the leading luxury brand for guitar accessories & lifestyle products. Through rapid category expansion we have quickly become a significant player in more than a dozen accessory categories. We build exceptional guitar capos that keep guitars in tune.  We manufacture the world’s thinnest durable wood guitar picks.  We also craft the the softest and most comfortable premium Italian leather guitar straps.  With our ever-expanding line-up of differentiated guitar accessories and lifestyle products, we are challenging guitar industry norms and upscaling every accessory category that we enter.

GUITAR PLAYERS CRAVE PREMIUM ACCESSORIES WITH GREAT DESIGN

Most of our products feature exotic wood and shell inlays that turn our guitar accessories into works of art. With a talented team of inlay artists, designers, and engineers and a vast collection of exotic wood and shell, we can craft a wide range of customized products that Guitar Players crave.  Best of all, our state-of-the-art supply chain processes allow us to deliver this mass differentiation at scale.

EXPANDING OUR MARKET ONE CATEGORY AT A TIME

ESTABLISHED PREMIUM GUITAR ACCESSORIES & LIFESTYLE BRAND WITH MOMENTUM

Thanks to our direct-to-consumer and built-to-order supply chain, we’re able to offer our customers infinite variety and customization while delivering the highest quality products on the market with amazing customer service.  We’ve achieved $10M in sales to date, earned the trust of over 130K loyal customers and received more than 7,000 verified 5-star reviews.  

To date, we have been awarded 5 US Utility Patents with broad claims to protect our core capo and pick technologies.  We also have several other patents pending for future products that we plan to launch.

We have an entire portfolio of amazing products that are already in market and adored by thousands.

MAJOR BRAND PARTNERSHIPS

In 2019 we entered into global licensing partnerships with Gibson, Taylor, Martin, Larrivee, Cordoba and Guild Guitar, which enables us to sell exclusive co-branded products made by Thalia.  Our quality standards, customer service record and luxury brand status is what enabled us to earn the trust of these iconic guitar brands.  We are the only company with these brand licenses.

UNIQUE PRODUCTS DIFFERENTIATED THROUGH SUPPLY CHAIN

We make guitar accessories that simply work better and look better than our competitors.  We differentiate ourselves by offering unparalleled design variation and customization in our products. This is only possible because we design our products for late-stage differentiation with a  build-to-order, direct-to-consumer supply chain model.  This is appealing to customers because they can choose choose inlays and finishes that closely match their guitars or other personal preferences. 

GUITAR CAPOS

We make capos that are functional works of art.   We designed it from the ground up to improve tone and usability while complementing fine guitar finishes and inlays. Thousands of verified 5-Star reviews and numerous reviews from prominent YouTubers are proof that the Thalia Capo is the best capo on earth.  

Squeeze the capo with your fretting hand to move up and down the neck.

Match the radius of your guitar's fingerboard, with our interchangeable fretpads.

Pick from hundreds of different inlay options to suit any style.

EXOTIC WOOD GUITAR PICKS

We make exotic wood guitar picks that have incredible tone.  We make them by slicing micro-thin layers of exotic wood and then bonding them back together with the woodgrain in a crosshatch pattern. The result is a very thin, flexible and durable wood pick with a warm tone that sounds better with each use.  Moreover, we plan to launch our all new 2.0 version of our picks in August 2020!

We offer 4 different pick shapes, 2 different thicknesses and a variety of different species of wood.

 Our thinnest pick is 0.9mm and it has flex like a plastic pick but with a much warmer tone.

We make them using multiple layers of wood with the grain crosshatched for strength.

EXOTIC WOOD PHONE CASES

We make exotic wood and shell phone cases that blow peoples minds.  The market for this category is massive & the margins are high because this is a source of profit for wireless carriers and phone makers. This is also the perfect lifestyle product to showcase our customer base’s affinity to guitars.

Our inlaid guitar cases are works of art, with each case being inlaid by hand by a custom shop team that can engrave or inlay an infinite array of designs with broad appeal while our deals with Gibson, Taylor, Guild, and Martin enable us to offer branded products that shock and awe.

CUSTOM GUITAR PARTS

In July 2020, we launched Gibson by Thalia Custom Parts as part of our partnership with Gibson Guitars. These are one of a kind custom parts that are only available from Thalia, and are inlayed with a variety of wood and shell styles that are designed to upscale and enhance the look of Gibson and Epiphone Guitars.  We initially launched parts for the iconic Les Paul, but plan to roll out parts for all Gibson models in the coming months ahead.  We also expect to launch other co-branded offerings in the coming quarters.

CUSTOM SHOP DESIGN SERVICES

Custom Shop capos, picks & straps have been a mainstay of Thalia offerings, but In July 2020, we launched our Custom Guitar Parts Design Service and our Guitar Makeover Service.  These new high-value custom shop services officially make Thalia the premium guitar hot rod shop.  Customers who want custom parts for their guitars can now hire the Thalia Custom Shop Team to bring these dreams to life.  We also launched a Guitar Makeover Service, where customers can send in their guitars and our in-house team of luthiers and designers will transform them into something extraordinary. From cosmetic enhancements like exotic wood and shell pick guards and custom inlays to complex wiring mods and new pickups, our team works with each customer to complete a full makeover, from subtle details to bolder designs.  Watch the video below to see our custom parts design service in action.

GUITAR STRAPS

We make premium Italian leather guitar straps with beautiful wood and shell inlays at amazing price points.   Thalia Straps are designed for our build-to-order supply chain model and can be customized to fit the exact tastes and style of each consumer.  From branded straps to complete custom shop straps, we can do it all.   Like other Thalia Products we offer a wide range of stock designs to suit a range of tastes.

OTHER UNIQUE THALIA PRODUCTS IN OUR PRODUCT LINEUP

MAGNESIUM SLIDES

CLOTHING

JEWELRY

NEW PRODUCTS PLANNED FOR FUTURE LAUNCH WITH YOUR INVESTMENT

We have been busy designing new products and have the following products ready to launch.  Given that we are asking for your investment we thought we share what we have ready to launch now.  We just need investment capital to get these beauties off the ground.  Your support and investment, will help us launch these new products just in time for the Holidays!

STRAP LOCKS

We have been developing a strap lock for the better part of 3 years. The problem that we have with existing strap locks is that they usually require you to replace the button on your guitar (hell no!) and of course none of the solutions on the market are very elegant or attractive.  So here is what we have designed. We have created a strap lock that will work with over 30 different stock and aftermarket buttons from all of the major guitar brands.  No need to get out your screwdriver!  And best of all our elegant solution is as beautiful as it is functional and sports fine finishes and inlays just like other Thalia products.  We even made sure that it would work perfectly on an acoustic with a endpin jack!  

WALL HANGERS

Historically, wall hangers have been another area of disappointment for me.  Do I really have to hang my $4,000 guitar on a $12 hanger with exposed drywall screws? Maybe I am a design freak, but come on this is my baby and the most expensive piece of art in my house.  I want something that complements it and cradles it and makes sure it is well protected.  So here is the Thalia Wall Hanger.  It is built on a turn table mechanism so that it is self-leveling even for my asymmetric Telecaster headstock.  There are no exposed fasteners, it is beautiful, and we employ felt for for those areas that come in contact with the Nitrocellulose finish on my guitars.  I've read too many horror stories on the Acoustic Guitar Forum to trust anything else. Thalia Wall Hangers can also be customized with a name, the brand, a favorite design, matching wood, or inlay pattern.  And it looks great when you are playing the guitar too!

WE SELL DIRECT-TO-CONSUMER WITH A BUILD-TO-ORDER SUPPLY CHAIN MODEL

Our primary selling model is direct-to-consumer via our website, Amazon and Reverb.com.  To get consumers to our website, we advertise on Google, YouTube, Facebook, Instagram and other marketing platforms. Selling direct helps us to build a loyal customer base.  We focus on making exceptional products and providing unrivaled customer support. To further engage with our community we share interesting guitar content, conduct weekly giveaways, and release new limited edition products each week via a weekly email & blog post that is regularly read by 18K people. With this model, each time we launch a new product we have an existing customer base of >100K customers who we can tap directly as early adopters.


We design all of our products for late-stage differentiation and customization.   This means that the core product such as the metal parts of the capo are preassembled, prepped and readied for final assembly. Once an order comes in a Thalia Inlay Specialist will complete the final step.  This design strategy allows us to offer significant design variety to our customers while still maintaining efficient manufacturing processes.  We are constantly tinkering with ways to enhance efficiency and improve our fulfillment processes.


OUR DESIGN STRATEGY & BUILD-TO-ORDER MODEL ALLOWS US TO EFFICIENTLY DELIVER DESIGN VARIETY & CUSTOMIZATION

Guitar players love variety and customization in their guitars & accessories but few can afford a custom shop guitar. Thalia brings the custom shop concept to the masses with highly-customizable guitar accessories at attainable price points. This is made possible by selling direct and by designing our products specifically for late-stage differentiation.   

PROJECTING RAPID GROWTH OVER THE NEXT 5 YEARS

We believe we can become the leading guitar accessories & lifestyle brand in the world by continuing the innovation we’ve already begun. We’re tackling each guitar accessory category one by one, and we’re continuing to expand with a solid plan of attack.  We are also reducing risk by diversifying our portfolio with a full range of guitar accessories and lifestyle items.

20 YEARS OF SUCCESSFUL PRODUCT DEVELOPMENT EXPERIENCE

Our core product development team has worked together continuously, developing innovative products, for successful companies for nearly 20 years. Now, we’ve grown Thalia Brands, Inc. from an idea into a guitar industry powerhouse. We’re a well-rounded group of marketers, product developers, designers and engineers with the track record required to bring a great guitar lifestyle brand to the top. 

WE WANT OUR LOYAL CONSUMERS TO BE PART OF OUR JOURNEY

We’re opening up our company to equity crowdfunding so that we can invite our loyal consumers and fans, to become shareholders. We have ambitious plans for new products and with your help we can make these a reality. We have already proven that we can repeatedly deliver innovation & quality that guitar players desire. The future is bright and we will continue to invest in R&D as we scale so that we can accomplish our goal of becoming the leading guitar accessories & lifestyle brand in the next decade. Let’s do this together!

In the Press

Review: Thalia Capo 200

Thalia's 200 Series capos change your guitar's pitch without noticeably impacting its intonation.

Bay Area guitar manufacturer now making medical equipment for local hospitals

PLEASANT HILL, Calif. (KRON) — A Bay Area guitar manufacturer forced to close because of COVID-19 is now re-open, making medical equipment for local hospitals. With the help of the CHP’s Medical Director Thalia Brands — based in Pleasant Hill — developed a new design for an intubation box, which...

Thalia Capos & Picks Pivots to Medical Gear Manufacturing

Since its launch in 2014, Thalia has been making premium guitar accessories like capos, picks, and guitar-branded smartphone cases, manufacturing its own products in a Northern California workshop. Adhering to the state's shelter-in-place order, the company had temporarily closed its doors mid-March

From guitar accessories to medical gear, a start-up pivots to a new era

Adhering to the state's shelter-in-place order, the company had temporarily closed its doors mid-March. But since then, Thalia owner Chris Bradley and his staff of about a dozen employees have pivoted away from capos, instead manufacturing intubation boxes for hospital workers treating COVID-19.

Thalia Capos Importing Masks, Manufacturing Boxes to Fight Coronavirus

Chris Bradley, CEO of Thalia Capos, located in Pleasant Hill, California, felt that he had to take action to help in the U.S. effort to fight coronavirus. So, the company started by importing N95 masks and other personal protective equipment (PPE) from one of its suppliers.

Thalia, Gibson Rock On with Co-Branded Guitar Accessories

Thalia Brands has entered into a multiyear, global licensing agreement with guitar maker Gibson. Under the agreement, Thalia will design, manufacture and market a line of guitar accessories and lifestyle products that incorporate Gibson brand assets. The collaboration will result in the rollout of

The 10 best guitar capos 2020: top options for acoustic and electric guitar

Thalia’s premium priced offering delivers great tuning and intonation. One of the best capos available! Price: $75 | Type: Quick-release reverse fulcrum | Weight: 91g | Adjustable tension: No | Material: Die cast zinc | Suitable for: Six-string acoustic or electric guitar

How Music Companies Are Retooling to Help Fight COVID-19

Chris Bradley, the cofounder and CEO of high-end accessories company Thalia Capos, says he initially looked into producing face shields as well. But he switched his focus to intubation boxes—a contraption that provides protection between medical staff and known or suspected COVID-19 patients.

Thalia's Capo, a Success Story

Entrepreneurship must be in Orinda resident Thalia Bradley's genes; how cool is it for a 12-year-old to be at the initiation of an invention, and the creation of a product that blew all expectations on Kickstarter? The most important thing Thalia discovered is that at the root of any invention is t

Product Review: Thalia Capos Fancy & Functional

It isn't very ofter that Guitarists get to accessorize their guitars.

Capo Roundup: Eric Looks a Creative Approaches to Capos

We are currently experiencing a capo renaissance.

Product Review: Thalia Capo 200 and Wood Picks

What a wonderful surprise when I received the Thalia box in order to review their capo: it looked like a gorgeous jewelry box! What a beautiful way to present a gorgeous capo and its accessories!

GIBSON TEAMS UP WITH THALIA FOR A RUN OF PHONE CASES AND CAPOS

Gibson has teamed up with capo manufacturer Thalia for a run of accessories with various aesthetic nods to Gibson guitars. Thalia, known for its premium capos incorporating exotic wood into their construction, are offering three categories of Gibson-themed accessories: capos, pearl logo phone cases

Offering Summary


Company

:

Thalia Brands, Inc.

Corporate Address

:

548 Contra Costa Blvd, Suite O, Pleasant Hill, CA 94523

Offering Minimum

:

$9,999.00

Offering Maximum

:

$1,069,998.00

Minimum Investment Amount

(per investor)

:

$150.00











Terms


Offering Type

:

Equity

Security Name

:

Class B - Non-Voting Stock

Minimum Number of Shares Offered

:

3,333

Maximum Number of Shares Offered

:

356,666

Price per Share

:

$3.00

Pre-Money Valuation

:

$8,000,001.00











*Maximum subject to adjustment for bonus shares. See Bonus info below

The 10% Bonus for StartEngine Shareholders

Thalia Brands will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $3 / share, you will receive 10 Class B Non-Voting Common Stock , meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Bonus Shares

15% Bonus Shares first 2 weeks

10% Bonus Shares from Week 3 to Week 7

5% Bonus Shares from Week 7 to Week 15

Perks*

$300 - 30% off all purchases on THALIACAPOS.com

All investors will receive a VIP Investor account that will entitle them to 30% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items).

$601 – 50% off all purchases on THALIACAPOS.com plus a 10% store credit on investment

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will also receive a store credit equal to 10% of their investment; a $100 retail value when used with the 50% discount)

$1,002 – 50% off all purchases on THALIACAPOS.com plus a 15% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 15% of their investment; a $300+ retail value when used with the 50% discount)

$2,001 - 50% off all purchases on THALIACAPOS.com plus a 17% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 17% of their investment; a $680 retail value when used with the 50% discount)

$5,001 - 2020 Taylor GS Mini – Thalia Custom Shop Guitar

A customized, brand new Taylor GS mini to your specs (choice of Koa, Mahogany, Spruce tops, including new custom headstock faceplate with inlays of your choice, custom truss rod cover, and pearl fretboard inlays). TBD after design review with Chris and the team. Includes New 2020 Taylor GS Mini Guitar & Makeover Service - $1,800 value). Also 50% off all purchases.

$10,001 - 2020 Gibson Les Paul Standard – Thalia Custom Shop Guitar

A customized, brand new 2020 Gibson Les Paul Standard to your specs (choice of available finishes, including Thalia custom pickguards, toggle washer, truss rod covers and custom back plates with a name or inscription). Includes New 2020 Gibson Les Paul Standard Guitar & Makeover Service. $3,500 value). Also 50% off all purchases.

*All Perks occur after the offering is completed

These perks offering discounts and store credit may not be used for resale purposes. In addition, these discounts provide a $1,000 yearly maximum value (unless authorized by the company). Meaning, any purchases above $1,000, in a rolling 12 month period, will not be eligible for the discount received by investing.

Perks will be redeemed once the investor has fully completed their investment and once it has been accepted and disbursed to the Company.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$933,959.00 USD
$637,679.00 USD
Cash And Cash Equivalents
$162,803.00 USD
$50,627.00 USD
Accounts Receivable
$4,272.00 USD
$0.00 USD
Short Term Debt
$630,724.00 USD
$501,490.00 USD
Long Term Debt
$610,661.00 USD
$562,389.00 USD
Revenues And Sales
$1,827,426.00 USD
$2,183,575.00 USD
Costs Of Goods Sold
$369,150.00 USD
$518,293.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$42,485.00 USD
-$254,439.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

12 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

YTD Revenue Growth, UV Printing, New Lifestyle Products, Holiday Prep and More!

about 1 year ago

Hello Investors,

I wanted to share some company updates from the past month... 

We are currently very busy preparing for the holiday season that is upon us.  The year is shaping up very nicely as we enter the last two months of our year!  Year to date we have achieved +30% revenue growth year over year compared to the first 10 months of 2019. Considering that we were shutdown for 2 months due to Covid and the heavy discounts we offered during that period, I am very pleased with how this year is shaping up.  We have done this with the same amount of employees as we had last year and have expanded into many new lines of business. We are bullish going into the the next two months as these are always are two strongest months of the year!  Stay tuned as we focus on delivering results in Q4! 

We have also been investing in our wood manufacturing capabilities.  We now have several veneer presses, a UV finishing conveyor and other new equipment that allows us to quickly convert raw veneer into picks, custom parts, capos and other products.  In the past, we had relied on partners for this and decided that we needed complete control over the process to ensure our quality standards.  It also gives us more flexibility and enhances margins.  This new capability is also opening up new opportunities in the wholesale space as we further partner with our brand partners to make new products for them as well.  (more on this soon :) 

Our latest investment is in a fancy new UV printing system that will allow us to customize picks, truss rod covers, and custom parts in amazing new ways. This new UV printer arrived today and this technology has so many applications that we cannot wait to see what we can do with it.  If you have been waiting for us to launch a full range of symbol and custom picks in our new 2.0 version, then you are going to be excited about what is to come!  We hope to be able to launch several new products with this new technology sometime next week.

We also recently launched a new line premium leather belts with beautifully inlaid belt buckles.  These are a great lifestyle extension for the brand!  And we plan to launch co-branded belt options in the coming weeks that are sure to be a hit this holiday season!


We are also expecting to receive our first Taylor guitars this week and are busy building out our online guitar store.  

More to come but wanted to let you know that we are making great progress!  

Stay tuned!

Chris 

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Thalia Brands, Inc. is extending their campaign by 90 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

New Custom Parts for Gibson ES, SG & Taylor Acoustics

about 1 year ago

Hello Investors,


We continue to roll out new products at a great clip as we prepare for the holidays!  This past week we launched an entire line of Gibson by Thalia Custom Parts for SG & ES series guitars.  


 

We also have jumped into the Acoustic Custom Parts World with a new line of Taylor Pickguards.



And our custom Truss Rod Covers have been a massive hit.  We can't seem to make these fast enough.

We are also now very busy preparing for the upcoming Holiday Season... Overall, the guitar industry is booming as a result of Covid and we are happy to be providing unique value-added products that are in high demand.  We have high expectations for this season!

As we also prepare to begin selling guitars online, we are doing a lot of research into creating the best online experience for guitar buying.  If you have any specific ideas that you would like to share please send me a note!


Stay tuned!


Chris

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Thalia to become a Premier Online Dealer of Taylor Guitars & Accessories!

about 1 year ago

Hello Investors,


I have some very exciting news!  

As most of you know, we have been building a relationship with Taylor Guitars over the past year.  We started with Phone Cases last fall but have since expanded into a full line of Custom Straps, Capos and Truss Rod Covers. Now, we are taking the next logical step and will become a Premier Online Dealer for Taylor.  

We expect to begin stocking Taylor guitars and accessories in October!  This will be our entry into selling guitars, and something that I have wanted to do for a very long time.  I have some very big ideas for how this move will play into our overall product strategy and how the experience of buying a guitar from Thalia will differ from our competition.  Much of this I need to keep under wraps until launch but I wanted to share this exciting news with you now! 

A lot more details will be revealed in the coming weeks and months.


Stay tuned!


Chris

New Product Launches: Thalia Exotic Wood Guitar Picks 2.0, Custom Truss Rod Covers & More

over 1 year ago

Hello Investors,

It was an exciting month at Thalia with lots of new product developments.  

First, we relaunched our exotic wood pick business about 2 weeks ago with an all NEW 2.0 Version of our picks.  These picks are a step change for Thalia and everyone who has tried them thus far is in love.  We had used a supplier in the past to layup the pick wood sheets but after a number of quality issues and supply chain problems we have moved this manufacturing process completely in house.  The result is complete control over the process, higher margins and a multitude of new innovations. 

These new picks are completely manufactured in house and include a beveled edge and a new matte grip. Here is a short video overview of the NEW 2.0 picks:

We are also planning to launch a completely new customization program for our picks in the coming weeks along with new packaging, new shapes, new species and new thicknesses.  We believe that we can grow Thalia's Pick business into a powerhouse over the coming year.  So stay tuned for some exciting announcements in the weeks ahead!

We have also been slowly rolling out more and more customization options across the Thalia product lines!  These high value offerings increase the ASP (average selling price) and greatly improve the appeal and satisfaction of our products.  We launched custom Truss Rod Covers a few weeks back and those have been a massive hit.  Here is a short video of these custom truss rod covers.


We also plan to launch customization options in our phone cases later this week!   All of these new customization programs help to increase profitability and overall satisfaction with our products.  We have spent quite a few cycles improving our internal processes so that we can handle an even higher volume of custom products in the future.

Happy September!

Chris

P.S.  We are now working on seven custom guitar projects thanks to those of you who have taken advantage of our new premium perks!  We will be sharing photos in the weeks ahead!   


Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Custom Guitar Perks, New StartEngine Campaign Page, New Videos, & More

over 1 year ago

Hello Investors,

It has been just over a year since we launched on StartEngine and so we thought it would be a great time to relaunch our campaign page and our video to reflect the company that we have become over the past year with your investment!  

Thalia Brands has grown from its humble beginnings in guitar capos into a truly diversified global music accessories brand that designs and builds premium capos, picks, straps, slides, phone cases, apparel and custom guitar parts…

We have also signed major brand licenses with iconic brands including Gibson, Martin, Taylor, Larrivee, Guild & Cordoba which gives us even more horsepower as we continue to grow and expand.  

I encourage you to check out the new page and video which is now truly representative of the company we are today!  

As part of our relaunch, we are also excited to launch some exciting new perks for those of you who would consider upping your investments!  Remember that we will add all of your investments together so all of  these amazing perks are within your reach!

We are now offering (2) Amazing Custom Guitar Perks at the higher investment levels!  

At the $5,001 investment level we are offering a completely Customized 2020 Taylor GS Mini (along with the lifetime 50% discount) This includes a brand new 2020 Taylor GS Mini that we will customize it to your specs, including fretboard inlays, new headstock faceplate, pickguard, truss rod cover, etc.  And the 50% lifetime discount!

And at the $10,001 investment level we are offering a completely Customized 2020 Gibson Les Paul Classic.  Choose anything from our Gibson Les Paul configurator or tell us your design vision and we will make it happen!  This includes a brand new 2020 Gibson Les Paul Classic in your choice of color that we will customize it to your specs, including custom pickguard, truss rod cover, backplates with an inscription, toggle washers, etc.  And the 50% lifetime discount!

Finally, we are gearing up for a big holiday season and so any of you who would consider upping your investments to the next level would be helping the company out in a very big way.  We have some big inventory investments to make over the coming months and your support will ensure we have a breakout Holiday 2020 season!

Thank you as always for your support!

Chris

P.S.  We have raised the investment level to receive the 50% discount perk to $601 going forward, however please note that this does not apply to anyone who invested prior to August 10, 2020.  Anyone who invested $501 prior to August 10, 2020 still retains their 50% discount.  

Notice of Material Change in Offering

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


CLARIFICATION: Thalia corrected their updated page and perks.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Material Change in Offering

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Thalia updated their page and perks.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

MAJOR PRODUCT ANNOUNCEMENT: GIBSON CUSTOM PARTS & BESPOKE CUSTOM SHOP SERVICES

over 1 year ago

Hello Investors,

About 8 months ago we entered the custom guitar parts market with a very simple entry: truss rod covers.  It was the perfect pilot project that enabled us to get our feet wet and learn.

Today, we are launching a full range of custom guitar parts and custom guitar upgrade services.   With this launch, there is no question that Thalia has now become the ULTIMATE GUITAR HOTROD SHOP, where guitar dreams become reality.

Gibson has granted us the rights to produce a full range of premium custom parts for all of their guitars. This is a very big deal as there are millions of Gibson guitars out there that we can target with this new product offering and we are the only game in town that has this authorization to use their IP.

Here is a short video overview that showcases the Gibson Custom Parts that we are launching today:


As part of our launch, we have created a Gibson Les Paul Configurator that allows you to choose your Les Paul's finish and other attributes and then see how our custom parts will look on your guitar.  You can check out the new parts configurator by clicking on the image below and selecting a finish on the left side of the page along with your pickup format:


We are launching Les Pauls today but plan to roll out Gibson's other guitars models over the coming weeks and months.


We are also launching several new bespoke custom shop services:  

With this new service, customers send in their guitar and we transform it into something incredible.  

We now offer a range of services from a deluxe setup (fret leveling, neck adjustment, intonation, etc) and cosmetic repairs (remove scratches, buckle rash & dings) to custom designed exotic wood & shell parts, laser engravings, custom pearl inlays, along with pickup & wiring mods!  Makeovers can range in price from $250 to $1,500+ depending on the options they choose.

To see some examples of Guitars that we have given makeovers, click on the image below.


Customers that want us to design and build custom parts for their guitars that they will install themselves, can now choose this custom shop service offering. 

From custom pick guards and truss rod covers to complete part sets for specific guitars.  Say for example, that a customer wants a set of parts similar to what we are offering for Gibson Les Pauls, but they want it executed on a different make/model guitar. Or maybe they want a truss rod cover or a custom set of backplates inlaid with a name or inscription.  

Whatever their design vision is.... We can help them make it a reality.  Custom part designs can range in price from $100 to $1,000+ depending on the design.

Thank you for your support!

Chris

Announcing the Launch of Taylor Guitar Capos by Thalia!

over 1 year ago

Hello Investors!

We are very excited to launch an entire line of Taylor by Thalia Capos!  This is an expansion of our offerings by Taylor which to date have only included phone cases and leather straps.  We have a very large population of Taylor Guitar players in our customer base and this is something that I have wanted to offer for a very long time.  

We are planning to offer the entire range of fretboard inlay designs that Taylor has inlaid into their guitar necks since inception.  This makes one of these capos a perfect complement to any Taylor Guitar.  We will be rolling out the entire range over the next month but for now we have launched 4 new designs yesterday and orders have already been great!  

Here are some photos of the new designs that are for sale now and others that will roll out in the next week or so...

Taylor's endorsement of our capos is a very big deal and we are excited by this expansion of our relationship together.  

We have even more exciting products in the works... so stay tuned!

Chris

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Our Move to UV-Cured Finishes with Help From Taylor Guitars

over 1 year ago

Hello Investors,

We have taken some significant steps over the past quarter to improve many of our internal manufacturing capabilities. Over a series of updates, I will share these exciting developments including our move to UV cured finishes, a complete redesign of our pick manufacturing operation, and our new approach to processing exotic woods.

OUR MOVE TO UV-CURED FINISHES WITH HELP FROM TAYLOR GUITARS

In early March, right before the pandemic shut us down temporarily, we had a team of executives from Taylor Guitars come to the Thalia Studio for a site visit.  

Left to right: Ed Granero, Andy Powers, Chris Bradley & Keith Brawley

As some background, we had begun a partnership with Taylor back in the fall and have been producing a variety of Taylor-branded products including exotic wood phone cases and guitar straps.  These products have sold very well and we have several new products in development that we plan to announce very soon!

But what I want to discuss today is how Taylor, has helped us greatly improve our wood and shell finishing processes.  While they were generally impressed with our overall capabilities, quality and agility during their visit, they saw some big opportunities to help us improve our finishing operations.  In fact, the exact quote from Andy Powers was "You need to move to UV finishes.  It will change your life."  All I can say is:  Man, was he right!  I am forever grateful to the Taylor team for their recommendations and guidance over these past few months as we have transformed our finishing operations completely over to UV.  

While we knew that the guitar industry had largely migrated to UV, we had not done it internally for several reasons.  One, the investment in machinery and two, the lack of expertise.  In the beginning, we had some outside suppliers provide us with pre-finished wood veneer and while that worked great, it greatly limited the wood species and grades that we could use in our products.  Overtime, we had added in many other exotic woods such as our very popular AAA Curly Hawaiian Koa from other sources and those woods had come unfinished, forcing us to finish them ourselves.  But we were doing it the old fashioned way with lacquers and urethane finishes.

Taylor has been kind enough to help us every step of the way with recommendations on suppliers and equipment including specific UV resin formulations, equipment suppliers, spray guns, conveyor systems and other technologies.

Today, I am pleased to say that we have implemented a fairly automated system including a UV conveyor system that allows us to finish coat and permanently cure our inlays in about 10 seconds.  This process used to take us about 24 hours in some applications and included a series of drying rooms where we were waiting for inlays and woods that we had finished at various stages to dry.  This new system means that we can start from a raw piece of wood veneer and process it into a phone case, capo, strap or pick in minutes instead of days.  

The impact of this simple change will have a massive impact on our business.  I would say that it is analogous to going from film to digital photography.  Internally, we are now reviewing every single manufacturing process to determine how this new UV finishing capability will change how we work.  Thank you Taylor Guitars for the push!

In a future update, I will share how we are completely redesigning our pick business with new processes and technologies.  The move to UV-curing was a critical component in our new strategy.

Expect more great things to come!

Chris

FINANCIAL UPDATE & THE STATE OF THE BUSINESS

over 1 year ago

Hello Investors!

The past few months have been a whirlwind… But I am pleased to let you know that despite everything we are thriving as a business! Our direct-to-consumer selling model and focus on e-commerce has enabled us to profitably grow despite the pandemic.  

In my last update, I shared how we made a fast pivot in the midst of the COVID-19 shutdown to become an “essential business” to make intubation boxes and other PPE in support of frontline workers. I can’t say enough about the resilience of our hardworking team and the impact that we were able to make in a short period of time.  We shipped almost 1,000 boxes to hospitals all over the country and world.  The demand for intubation boxes has now dried up (at least for now) and we have returned to our true business and passion… making the best guitar accessories on earth.

In the midst of the Covid-19 shutdown, we released our 2019 Annual Report.  Given what we were up against at that point and the urgency to provide medical supplies to hospitals, I did not provide a proper update about those results.  So I want to provide that now along with a mid-year 2020 update!

2019 FINANCIAL PERFORMANCE

In 2019 the company focused its efforts on diversifying its product portfolio and returning to profitability versus achieving year-over-year revenue growth. As a result, the company's sales declined slightly to $1,827,426 from $2,183, 575 in 2018 (16% decline). However, the company posted an EBIT (Earnings before Interest & Taxes) of $118,964 and Net Income of $42,485; up from a Net Loss of ($254,430) in 2018.

This dramatic turnaround in profitability was driven by several key strategies: first, the company secured major licensing deals with Gibson, Martin, Taylor, Guild and Cordoba guitar brands. This is a material development for the company. These licensing deals bring credibility to the brand and greatly expanded the demand for our products. Second, we developed several new product categories in 2019, including apparel, magnesium slides, leather guitar straps, truss rod covers and jewelry. The company emerged from 2019 as a truly diversified guitar accessories company and lifestyle brand with excellent prospects to profitably grow each of these categories in 2020.  To read our full report, please look in the “FORM C FILINGS” section.

MID-YEAR 2020 FINANCIAL PERFORMANCE

In the first half of 2020, the company experienced strong revenue growth of approximately ~18% over the same period in 2019.  This is despite the uncertainty and disruptions caused by the COVID-19 pandemic.  When we were forced to shut down in early March, we launched a big shutdown sale to keep cash coming in and our customers responded, driving the largest March and April sales numbers in our company’s history.  While these sales were heavily discounted, we discontinued all advertising during sale period and thus we were able to stabilize profitability despite the deep discounts.  All in, I am pleased to announce that we have had a very strong first half of 2020.  And by the end of this week, we should be caught up with the backlog of orders we booked over the past few months and be back to our standard 3-5 day build-to-order turn around times.

In the next update, I will share some of the exciting upgrades and enhancements we have been making in our manufacturing operations (with some help from our friends at Taylor Guitars) that will greatly improve the quality and throughput of products that we can manufacture and ship.  Stay tuned as many great things are in the works!

Thank you for your continued support!

Chris

Notice of Material Change in Offering

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

COVID-19 UPDATE & NOTICE ABOUT ANNUAL REPORT

over 1 year ago

Notice to our investors: We will be unable to meet our April 29, 2020, annual report filing requirements for securities sold pursuant to Regulation CF as a result of our change in focus to create intubation boxes and supply critical PPE for frontline healthcare workers battling COVID-19.  As such, we intend to rely on the temporary relief being provided by the Securities and Exchange Commission. We will continue to use our best efforts to comply with our ongoing reporting obligations.


Hello Investors,

As I indicated in our last update, we were forced to shut down on March 12 as a result of California’s shelter in place order.  Sadly, I was left with no choice but to layoff all of our staff.  We made some quick moves to keep the business going, including moving all of our finished goods inventory back to my house so that we could continue to fulfill orders while sheltering in place.  I also implemented a massive discount to customers willing to place pre-orders that would be fulfilled when we were allowed to reopen.  That strategy was very effective in keeping the lights on and keeping revenue coming in strong.  But I soon I realized that we had to do something to help medical staff in the fight against COVID-19.

A week after we shut down, a doctor friend of mine, Gary Tamkin, MD, FACEP, who oversees 30 emergency rooms in California told me about a new invention from Taiwan called an "intubation box" that had emerged to better protect doctors when doing a very dangerous procedure with COVID-19 patients.  We discussed the shortcomings of the new design and how we could make it better.  In that moment, I knew that Thalia Brands could remobilize to design a better intubation box that would save lives.

A week and more than a dozen prototypes later, we had a much improved design worked out that could be made very efficiently and cost effectively in the Thalia Studio using our six laser cutters and talented team.  I rehired our entire team and immediately went into full-scale production.  Over the next three weeks we would build and ship over 400 boxes all over the country and the world.  To ensure that every doctor and nurse who wanted one would be able to get one free of charge, we also setup a GoFundMe page and raised over $37,000.  This effort has enabled us to send out over 200 free or "sponsored" boxes to every doctor and nurse that requested one.  I want to thank many of you who who also supported us in this ongoing effort. 

Here is an overview video of the Thalia Intubation Box:


Three weeks after we launched the first Thalia Intubation box, we launched the 2.0 version.  With tons of improvements from feedback from over 80 different frontline doctors, we now have a very stable design.  To learn more about the Thalia Box and our journey into Healthcare, please check out our website at https://www.thaliacapos.com/pages/thaliabox

Now, we have certainly not forgotten about our core guitar accessories business.  The business that each of you believed in when you made your investments.  We are as passionate as ever about guitar and will continue to drive forward as innovators in the guitar world. But the world needed our help in this moment and so we rose to the challenge.  My desire with all of this is to do some good in the world, ensure the long-term success of our company and keep our employees safe and secure.  To me that is the essence of creating shareholder value.

We have been so focused on working to get intubation boxes and other critical PPE out to frontline workers, that we are late on delivering our Annual Report.  We have however recently released our 2019 financials and the good news is that we have returned to profitability with your help and investments. I am working on our annual report now and expect to release it soon and provide full details on our 2019 performance and our plans for the future.  

Thank you very much for your support!

Chris Bradley

Founder & CEO



Notice of Material Change in Offering

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Thalia provided updated financials and extended their campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Important Corona Virus Update for Thalia Investors

over 1 year ago

Hello Investors, 

I want to be as transparent as possible during this challenging time and share some insight on how the corona virus is affecting our business and our ability to serve our loyal customers. Thankfully, we are all healthy and none of our employees have had any symptoms or been tested for the virus. 

However, we were given an order by our county authorities on Monday, March 16 to "shelter in place" and cease operations until April 8th.  This is not something that we want to do, but for the health & safety of our employees and the nation, this is something that we must do. 

The vast majority of our products are built-to-order and fabricated using various lasers and other complex machinery that cannot be done from home.  After careful consideration, this has forced us to shut down production during this "shelter in place" order.

That said, we are taking the following steps so that we may continue operations during this time so that the company may emerge healthy out of this pandemic.  Customer Service will continue during this "shelter in place" order and we also used the remaining time we had left on Monday to build a large volume of existing customer orders. The team stayed until midnight on Monday (when the order took effect) and built as many straps, capos, slides, phone cases, truss rod covers, etc. that we could before being shutdown.

Many of you may remember that we started the Thalia business in a 900 sf geodesic dome at our home.  I have temporarily moved shipping operations back to the dome so that I may continue to ship customer orders over the next three weeks.  The goods news is that we have plenty of quick-ship inventory at the moment.  We moved over 1,500 ready-to-ship capos, slides, straps and other products late Monday night in a U-haul.  I have spent the past couple of days getting setup but now orders are flowing again.  As soon as I ship out all customer orders that we were able to build prior to the shutdown, we will be reaching out to other customers who have outstanding orders that we weren't able to build prior to the shutdown with some options.

I have decided to take some preemptive steps to minimize the impact that this shutdown will have on our business.  All customers who have open orders that we are not able to ship due to the shutdown will be offered a 50% discount to incentivize them to wait for our custom shop team to return to work instead of choosing to get a full refund.  

I have also converted all of the products that are not ready to ship  to "Pre-Order" on our website.  These products will be made once we are allowed to return to work on April 8.  To incentivize our loyal customers to continue ordering during this shutdown, we are also going to offer a 50% discount to all customers during this shutdown.  The goal here is to keep cashflow coming in during this challenging time given the future uncertainty.  This discount will only be offered during this "shelter in place" order.  As I write this on Thursday, March 19, this strategy has already proven very effective as we have received over 500 new preorders since Tuesday! 

I have detailed this strategy out on our website and here is a video that we made on Monday prior to the shutdown to share with our customers:



As always, I remain committed to you, our employees and our loyal customers to do whatever it takes to make this company successful.  Even if that means printing labels and shipping packages in the middle of pandemic...  With your investment and support we are building a truly great guitar accessories company.  We will weather this outbreak and whatever other challenges we are faced with in the coming days.

Finally, I want to express my deepest condolences to anyone who has lost loved ones as result of this disease.  Our hearts are with you. Together we can weather economic hardships and find strength in our will to persevere, but the health and safety of the ones we care about most is all that really matters.

Stay safe, wash your hands & keep playing guitar!

Chris

Notice of Funds Disbursement

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

NAMM Update & Our Big Future in Custom Guitars

almost 2 years ago

Hello Investors,

It has been a very exciting time at Thalia and I really feel like we are on the edge of making a massive breakthrough as a company. Let’s start with NAMM.  

NAMM UPDATE:

Building off of the incredible partnership that we forged with Gibson last summer, Gibson invited us to exhibit inside of their massive booth on the third floor of the NAMM Show.  This really was a huge honor and opportunity.   Gibson greeted us with open arms and introduced us to all of their dealers, distributors and artists.  As an extended part of their team, we made incredible connections and signed an amazing roster of new distributors and dealers, all who are all very eager to rep our new product lines.

 We also launched a number of new products at NAMM:  new leather phone wallets, wallet phone cases, a Gibson-branded magnesium slide and a new line-up of Gibson by Thalia branded capos & leather straps.  All of these new products were very well received and amazing Gibson artists such as Jarod James Nichols, Frank Hannon, Emily Wolfe, Lzzy Hale and a host of others are now Thalia fans and repping our products on their tours worldwide.  


We also exhibited inside of the Cordoba and Guild Guitars booth!  The brand partnerships that we have forged over the past six months with Gibson, Martin, Taylor & Guild are proving out to be a very valuable component of our strategy and unique differentiator for our brand.  These relationships are strengthening our brand and opening up amazing new possibilities for collaboration.

OUR FUTURE IN CUSTOM GUITARS: 

I have been working on a very "big idea” for our company.  I have been looking for ways to dramatically increase our revenue and profit potential and thus increase shareholder value.   Now, guitar accessories are great, and I have big plans for new products in a range of accessory categories, but the big opportunity that I have been eyeballing is in guitars.  Now, to be clear I do not plan to begin building guitars.   My vision is to partner with iconic guitar brands (who already have that part nailed) and customize their guitars.   In this model, Thalia would become a guitar “hot rod” shop.  We would buy stock guitars and upgrade them to our customer’s spec or to our own limited-edition vision.  We have already proven that we can deliver mass customization at scale.  Now, we will bring this capability to a completely underserved part of the market. 

Building off of our brand partnerships and the trust that we have developed in that community, my vision is to bring attainable custom guitars to the masses at truly affordable price points.  Custom Shop already exists in the high end of the market.   But for the rest of us, who can barely stomach the cost of a “stock” guitar, there are currently few to no options. We will achieve this by customizing fully-built guitars.  To show you what I mean here are some guitars that we have customized in the past week as a proof of concept.  

First up is my Gibson Ebony Les Paul Standard.  We tricked this baby out with a number of custom upgrades, while retaining the core Gibson DNA and brand attributes.  We finished it off with a custom setup by our in-house guitar setup master. This thing looks and plays like a dream.

 

Next up is my daughter Ella’s, Taylor GS-Mini Koa. In this case, we upgraded the headstock faceplate which was previously black paint with a pad printed logo.  It is now Santos Rosewood with an inlaid pearl logo.  Next, we inlaid pearl stars into the fretted neck of the guitar. We inlaid these overtop of the pre-existing pearl dots.

And finally, here is a custom upgrade on my Gibson SJ-200 1938 Reissue.  This guitar is 1 or 30 ever made and was given to me by my amazing wife on our 20th wedding anniversary.  The date of Sept 7, 1990 was the date that I first confessed my love to her and is also the day I married her six years later.  In this case, I inlaid that special date into the 19th fret.  This was to showcase that in some cases the customizations that we could offer could be minimal, but extremely meaningful and personal.

I see the future opportunity for Thalia with this customization effort as a massive business opportunity for our company.   Our capabilities combined with the brand power of key partners allows us to overcome a lot of the barriers to entry in the online custom guitar market.  If you start with an iconic guitar that players already know and love, we can eliminate the question of “what does it sound like?” 

I will share more details in subsequent weeks, but we are very excited about the prospects of this new initiative and you will be amazed by what we have in store for you as this unfolds!

Stay tuned!

Chris   

 

Notice of Funds Disbursement

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

NAMM Preparations & 2019 Year End Update

almost 2 years ago

Hello Investors,

It has been a very busy time at Thalia!  The Holiday Season was a whirlwind of excitement with the launch of all of the new branded products from Taylor & Martin along with an explosion of sales in several new categories including premium leather straps & truss rod covers.  The team made an incredible effort and we managed to ship over 7,000 packages between Black Friday and Christmas.  I am extremely proud of our team's ability to produce such amazing products at unparalleled quality levels.  

The Holiday Season was a great success on a host of fronts but before we could even stop and reflect on our success we had to hit the floor working overtime with preparations for the upcoming NAMM show that opens this coming week in Anaheim, California. NAMM is the large annual trade show for the Guitar Industry that brings over 115,000 industry people to Southern California from over 130 countries around the world.  So my apologies for not providing a detailed update on the Holiday Season, that is certainly forthcoming after NAMM.

This year at NAMM we will be showing up in force with our brand partners.  A number of things are still under wraps but we will have a very big presence in the Gibson Booth!  So if any of you are planning to go to NAMM, please come see us in the Gibson Experience on the 6th Floor. We will also have displays in several of our other brand partners booths! Exciting announcements to come!

We have designed some really cool new retail fixtures to properly showcase our products in retail and plan to make a big push into retail distribution/dealers in 2020.  They have turned our incredible. We also plan to launch several new products at NAMM, so stay tuned this week for all of these exciting details!

Happy New Year to all and I promise to circle back during and after NAMM with a series of exciting updates!

Chris

Notice of Funds Disbursement

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

THANK YOU & SEVERAL BIG UPDATES: Taylor Guitars Partnership! Expansion of Gibson License into Straps!

about 2 years ago

Hello Investors!

As we prepare for Thanksgiving with our families and we (at Thalia) prepare for Black Friday and beyond, I wanted to reach out with a heartfelt THANK YOU for all of your support and for your investment in Thalia Brands!  It is a truly amazing feeling to have all of you believe in our vision and back that up with investments in our company!  We are excited to have you with us on the journey as we launch this next chapter of growth!  

Speaking of growth... the past few months have been full of excitement, new products and new partnerships.  I am excited today to reveal several important announcements!  

First, we have received approval from Gibson to market a full line of our premium leather guitar straps with Gibson branding and other assets.  This came just in time for the Holiday and is an exciting development.  As I mentioned before, Straps is a much bigger category than capos and having brand endorsements as we enter this category is a major boost.  

We have already launched a full range of Gibson straps with logos and classic Gibson iconic inlays.  The quality of these straps is second to none and we are already getting rave reviews!

 

 

Secondly, we are excited to announce a new partnership that is sure to excite quite a few of our loyal customers.   Today, we finalized a contract with Taylor Guitars and will begin selling a full range of Taylor branded products just in time for the Holidays!  

Here are some of the Taylor by Thalia products that will be available before Black Friday.

This new endorsement by Taylor and other prestigious guitar brands which has grown to include:  Gibson, Martin, Taylor & Guild is nothing short of humbling.  I have been a huge fan of each of these guitar brands for more than 30 years and proudly play guitars from each of these companies.

We are fast becoming the de facto guitar accessories custom shop!  This makes me very bullish on the future!  The new product ideas are flowing fast and furious and I am excited to report that we will continue to launch new products throughout the holiday season.  And we are filing new patents each month as we continue our quest for guitar accessories world domination!

Thanks again for all of your support and I hope you have a truly wonderful Thanksgiving with your families full of love, laughter and joy!  

Chris & Thalia

 

Notice of Funds Disbursement

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Martin Guitar Partnership Announcement! | Premium Strap Business Launch | and Other Exciting Announcements!

about 2 years ago

Hi Investors!

It has been a super busy and productive time at Thalia this past month!  We are progressing towards our goals nicely and have several new developments to share!

Here is a big one...

C.F. MARTIN COLLABORATION

We are pleased to announce that we have entered into a Global Licensing Agreement with Martin Guitars!  This is a huge win for the company and will surely lead to many new customers as we align ourselves with one of the oldest and most prestigious brands in Guitar.  We are initially launching a line of premium phone cases with C.F. Martin branding and are working on other products to be announced in the near future.  Here are some photos of the new Martin phones that are available now on our website!

This license deal builds on our previously announced licensing deals with both Gibson and Guild Guitars.  We are now able to offer co-branded products with three of the most prestigious guitar brands on earth.  And we are not done yet!  Other deals are in the works so stay tuned for what is to come!!!


THALIA PREMIUM LEATHER STRAP LAUNCH

We have also recently launched (a couple of weeks back) our line of premium leather straps and sales have exceeded our expectations on the initial launch.  We expect these to be a big part of our upcoming Black Friday / Cyber Monday Sales effort and are excited about a number of aspects of this new line of business.  First, straps is a larger business than Capos and so this expansion opens us up to a very large market.  Second, we have designed these straps so that the process for inlaying them is faster than some of our other products. This will keep the margins high on these products and allow us to easily scale the business over the coming quarters!  Here are some photos and videos of our new straps.  You can see all of our straps here


HOLIDAY GIFT GUIDES STRATEGY

With the addition of so many new product categories this past year we are now really setup for the first time to market our full line of products and our company as the Guitar Gift Solution.  We are currently creating a number of specific gift guides and plan to promote these via online advertising as well as partnerships with key media outlets including:  GuitarWorld, Premier Guitar and Acoustic Guitar Magazine.  

You can see the beginnings of this with a number of changes on our website.  Click the image below to see how Gift Giving is becoming a key part of our Holiday Marketing Strategy.  

OTHER UPDATES

Thalia is operating at maximum speed and efficiency right now as we build inventory for the upcoming Holiday selling season!  We have brought on a number of very talented team members recently and there is a ton of excitement in the company.  

I want to thank you again for your amazing support!  Our company is growing strong and I am very excited about the prospects for the future!

Chris

Notice of Funds Disbursement

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Guild Guitars Global Licensing Agreement Announcement!

about 2 years ago

Hello Investors!

I wanted to share some very exciting news!  We signed a contract yesterday with Cordoba Music Group, owner of the Guild Guitars and Cordoba Guitars brands.  Under the agreement Thalia will design, manufacture and market a full line of guitar accessories and lifestyle products that incorporate Guild & Cordoba brand assets. This is exciting news and strengthens our product lineup as we prepare for the upcoming holiday season. 

I have been a longtime fan of Guild Guitars. In fact, my Guild F-50 has appeared in numerous videos and photos for Thalia since the early Kickstarter days.  Here is a sneak peak at some of the new products coming.  We expect to launch a full range of Guild-branded products within the month of October!   Full press release and other details are forthcoming but I wanted to share this exciting news with you via an update now.

And this probably prompts the question about other brands that we might do similar deals with...  

Our strategy is to use strategic licensing where possible to secure the rights necessary to give our customers amazing co-branded products that they truly love and cherish. We align well with premium guitar brands because we stand for high quality and have an excellent track record of delivering extraordinary customer service.  Each new brand brings us new customers and provides us with new design inspiration as we create complementary products specific to the unique guitars and histories that each brand represents. 

We are currently in the contracts phase with several other major guitar brands and do expect to close similar deals soon.  So stay tuned for more announcements in the coming weeks & months.

Thank you!

Chris

Our Key Advisor Peter Asher

about 2 years ago

Hello Investors,

I wanted to share some more info on our relationship with our key advisor Peter Asher.

We had the honor of spending the day with Peter this past Sunday.  Peter is a legend and visionary who has managed to reach the top of the game in every field of music imaginable.  He is a bonafide rockstar singer & guitar player, as half of the 60's duo Peter & Gordon, he once headed A&R for the Beatles' Apple Records where he also worked with each of the Beatles on their solo efforts, discovered and managed James Taylor & Linda Ronstadt among many others.  He has also produced many of the greatest albums of all time including 17 grammy-winning recordings.  In his spare time, he produces songs for Hollywood blockbusters, has a weekly series on the Beatles Channel on Sirius radio, is an author of several books and regularly tours separately with both Albert Lee and Jeremy Clyde along with serving on the Grammys Board of Governors.  It would take an entire book to make mention of even his minor accomplishments.  Did I mention that he is also a Commander of the British Empire?  So the fact, that he takes time to advise us is simply mind blowing to me.  You can find Peter's full biography here.

So first, how did we come to get such a visionary to help us in our quest for guitar accessory world domination?  Here is the backstory on that... Unbeknownst to me, Peter has been a long-time customer and fan of Thalia Capos, buying many of our capos over the years. Earlier this year, Peter had reached out to me after I had posted some James Taylor quotes in a blog post and added a comment at the very bottom that said if anyone could help us get a capo to James Taylor to please let me know.  

Well you can imagine my SURPRISE when I received a response back from Peter.  One, to think that Peter was reading my blog, (OMG are you freaking kidding me?), and Two that he was a big fan of our capos...  Yes, that was a very exciting day :)  And it was also the start of a relationship that ultimately led to Peter joining our team as our key advisor.  

Peter's counsel is invaluable and already we are working on several new products and improvements with Peter's sage feedback.   Peter is also helping us to spread the word and to get our products into the hands of other key influencers.   We hatched some exciting ideas this past Sunday that  we are keeping under wraps for now but stay tuned as we drive forward with Peter's counsel.

Peter also pulled our some amazing guitars to play, including his favorite guitar, a Gibson J-200 given to him by Gibson in 1965, and a custom built Gibson J-185 12-string.  Apparently, we both have a thing for big body Gibsons... I have a Gibson SJ-200 that looks very similar to his 1965 J-200.  However, the tone and bass response on his J-200 was simply unbelievable.  Wow!  Peter said that he had used this guitar on dozens of recordings over the years including on countless Linda Ronstadt albums.  

Thank you Peter for all of your help and counsel!  We are truly blessed to work with you!

Chris

Repurposing Scrap Material into an Exciting New Product Line!

about 2 years ago

Hello Investors!

I thought I would share a new product category that we just launched and the backstory of how these new products came to be.  First, I'm a strong believer in serendipity and in the belief that there are new opportunities everywhere.  You just have to look for them.  

So, here is the backstory on our recent launch into Exotic Wood Truss Rod Covers.  A couple of weeks back, I was noticing a fair bit of scrap wood building up from our booming phone case business.  Because different phones are different sizes, we wind up with some small strips of beautiful wood on the end of each sheet that we do not currently have a use for.  Now, we can use some of this material for slides and of course we have strap locks coming, but the material is building up and it is simply too good and beautiful to go to waste.  

Here is a photo of a sheet of Koa and Santos Rosewood with the small strips leftover.

So in looking for what we could do with these small strips of wood, we found a perfect opportunity in creating exotic wood truss rod covers.  For those of you who are not guitar players, the truss rod is a metal rod in the neck of a guitar that can be tightened or loosened to straighten the neck.  Not all guitars have truss rod covers on the headstock, but many do including Gibson, Gretsch, Taylor, PRS, Guild and many more. 

And on most of these guitars, the truss rod covers are made of plastic!!  Alas, a great opportunity to "Thaliaize".  So I jumped onto this idea and about 2 weeks after that inspired idea, we launched on our website with 5 different woods and 15 different designs.  How is that for quickturn product development?  

Here is a short video showing these new truss rod covers on my various guitars.  And you can find these on our website here.

This idea has also spawned several other new ideas, so stay tuned as we continue to find new uses for our talented team of inlay artists and continue on our trajectory of guitar accessory world domination!

Thank you!

Chris

Notice of Funds Disbursement

about 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Investor Accounts Now Active! Learn how to use your Credits & Discounts!

about 2 years ago

Hello Investors,


We have been working hard to get the functionality setup on our website so that you can access your investor perks!  

The good news is that this functionality is now live!  If your investment has "closed" and you have received final confirmation from StartEngine that your investment is final, then you will now be able to buy items using your discount and store credits.  

If you have not received final confirmation yet, we are closing another round now and hope to have it complete in the next week. Please bare with us as we cannot give you your credits or discounts until we receive the investment money from StartEngine and we receive all of your investor details.

Once you are an official investor, you will receive an email from us that is titled "Login to your VIP Investor Account" with details about logging in.  We have also made a short video to show you how and where you will find you credits and how the discounts work.  

Here is the video:

I want to thank you again for your support and confidence as we grow this amazing company together!

I will post another update shortly with exciting updates on new products!

Thank you!

Chris

Notice of Funds Disbursement

over 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

UPDATE on the StartEngine Investment Process: Closing the Round, Receiving Investment Details & Receiving Perks

over 2 years ago

Hello Investors!

First, I want to thank you for your support and investment! I have been talking via email with several of you and wanted to share some updates about your investment and the StartEngine Investment Process.

Many of you have told me that there hasn't been a lot of communication since you invested nor were you provided with details about your investment yet. I have researched this and here is the story.  Your investment has not officially “closed” yet and so the funds are currently held in escrow until they close.  Once we do close this round, you will receive all of the details about your investment, and we will be able to provide you with your perks. 

Here is the expected process:  First, we are planning to file for a “rolling close” next week so that we can begin closing investment rounds as soon as August 20 .  Once we make this filing an update will be posted to this page notifying everyone about the planned upcoming closing. After the update is posted there is a 5-day waiting period and then all cleared investments will be locked in and will close.  Investors will then receive an email from StartEngine confirming the completion of their investment and they will receive a countersigned subscription agreement which is your proof of purchase. We will then receive all of your investor details information and will set you up with your investor accounts.

As I mentioned in the last update, we recently made the decision to revise our perks to provide better and more flexible product incentives for our investors. This decision was considered a material change to the offering and so we needed to file an update with the SEC.  This is what triggered the email you recently received that required you to reconfirm your investment. 

If anyone feels like the updated perks are not superior to what they were receiving before, please let me know. We designed these new perks to be far superior to the old ones. For example, you can buy everything that was in the Custom Shop Package and then some with the combination of the store credit and 50% discount provided by the new perk that replaced it.

Thank you again for your investment!

Chris

NEW PERKS! INVESTORS NOW GET THE OPPORTUNITY TO BUY THALIA PRODUCTS FOR 50% OFF FOR LIFE!

over 2 years ago

Hello Everyone,

I wanted to provide an important update on a very exciting change we have decided to make in our campaign!  We have made the decision to change the perks/incentives to improve the offering and fix some of the issues that we discovered with our original perks.

Many of our investors & loyal customers already own a wide range of Thalia products and our original perks dictated specific products that they would receive instead of offering them the choice of what they might like in the way of product incentives.  We believe that you will LOVE our new approach and offering, as the decision to make these changes were done so with our customers' best interest in mind.

With our new perks, investors who invest >$500 will now be able to purchase any of our products at 50% OFF of the regular price on ThaliaCapos.com FOR LIFE and receive a store credit that they can use however they like.  This means that you can use the discounts and credits to buy future products that you have your eye on or other Thalia products that you already know that you want to buy.  AND, did we mention the incentives will continue FOR LIFE!

We see this as an opportunity to provide unbelievable pricing to those that decide to invest so that they may help us spread the word and evangelize our brand.  We have big plans for the future that include a wide range of new and existing product categories and this will ensure that our investors will be able to buy these products at 50% OFF into the future.

For those of you who have already invested, you will be asked to reconfirm your investment with these new perks before we will be able to take your investment.   We have designed these new perks to be in every way superior to the old perks, and we certainly hope that you agree!  THANK YOU!

Thank you again for you continued support as we work together to build the best guitar accessories company on earth! 

Chris & Thalia

Notice of Material Change in Offering

over 2 years ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Updated perks.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Thalia Goes to Summer NAMM and exhibits INSIDE of the Gibson Booth!

over 2 years ago

Hello Everyone!

First, I want to thank everyone who has invested so far! Your faith in me and OUR company inspires me. THANK YOU!

I also want to share some exciting updates with you from the NAMM Show in Nashville this week. It has been a whirlwind week and I have made a number of fantastic connections.

First, we were invited by Gibson to setup a “Gibson by Thalia” display inside of the Gibson booth. Gibson also did a bunch of press around our collaboration.  Gibson really made a big splash at NAMM this year.  They setup what they are calling the Gibson Experience.  Their booth was the largest by a massive margin and they had a very interactive experience. It was pretty inspiring.

Here is a promo video that Gibson shot and posted to their social media channels.


And here is a press releases that came out about the collaboration:

https://www.wrde.com/story/40808479/thalia-gibson-announce-a-new-line-of-co-branded-guitar-accessories

The new products looked fantastic and the response was nothing short of exceptional. There is a lot of excitement among Gibson management and employees about where this can go.  Gibson also included our Phone Cases & Capos in the gift bags for all of the artists playing at their VIP parties, including Jason Isbell, Chris Issac, Leroy Parnell, Emily Cassadee Pope and dozens more amazing artists. I see a big opportunity with this partnership with Gibson and I am preparing now for the meetings we have planned over the next few weeks to rollout this program globally.

Here are also a couple of the postcards that were handed out during the show, directing people to Gibson Collection on the Thalia Website which can be reached by going to thaliabygibson.com 

That is it for now!  I will send another update soon and thanks again for all of your amazing support!  I am so grateful for each one you!

Chris

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