The Tapville offering is now closed and is no longer accepting investments.

Tapville

A technology integrated taproom franchise

Tapville

A technology integrated taproom franchise

Naperville, IL
Food & Beverage
Hospitality
Tapville Franchising Inc., dba Tapville, is a tech-forward food and beverage franchising concept that makes it easy to integrate self-pour technology. Innovations like advanced data collection and self-service technology give Tapville Franchising Inc locations the capacity to take remarkable strides in the optimization of the customer experience, all while drastically cutting costs of a traditional restaurant.

$1,064,650

raised
2,003
Investors
$4.5M
Valuation
$1.00
Price per Share
$200.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$1,064,650

raised
2,003
Investors
$4.5M
Valuation
$1.00
Price per Share
$200.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on April 27, 2021 and is no longer accepting investments.

Reasons to Invest

Self-service technology and advanced data analytics give Tapville Franchising Inc locations a major edge when it comes to cost-cutting, and also position the brand to appeal to tech natives
Tapville Franchising Inc’s self-pour technology allows for endless taste-testing possibilities, tapping in to the growing trend in craft beer consumption
Founded by a former consultant with expertise in technology integration, Tapville Franchising Inc also has votes of confidence from advisors with formidable credentials in franchising and tech

Welcome to Tapville

We’re the franchisor of a unique data-integrated taproom, on a mission to redefine the hospitality space as we know it. Our franchisees provide a customer experience uniquely tailored to each and every customer. Our goal is to grow the infrastructure of Tapville so that more and more locations can open up with a product we’ve seen people love.

“A category creator: Bringing tech to hospitality.”

The Problem


Restaurants are facing rising costs and providing guests with a personalized experience is incredibly challenging

For years restaurants have operated the same way, based on the same old assumptions. 


They’re absorbing the rising costs of labor (the minimum wage was raised in half of all U.S. states in 2020), tolerating naive operational practices resulting in unnecessary waste, and a missed opportunity to adapt to changing market demand. Accenture’s survey found that an astonishing 82 percent of consumers prefer loyalty programs that are tailored to their specific profile.

With the rise of craft beer, very few bars are equipped to offer cost-effective sampling experiences for beer-loving guests.

 

We believe restaurants are also one of the few industries that have severely lagged in the adoption of smart data strategies to help scale and run their businesses.


*Photos that appear on this campaign page are from franchise locations that are not owned by Tapville Franchising Inc. They are examples of franchised locations.

The Solution


Tapville offers a franchising model for the age of optimization

Tapville is a franchising model that will use the latest in data analytics and self-serve technology to offer guests a smooth experience, and franchisees a system that provides a competitive advantage. As well as offering advertising support with unprecedented access to user data … that they can actually use to engage with current and future guests.

Between our Brick & Mortar, Kiosk, and Mobile Kiosk concepts for shopping malls, airports and superstores, every location has the ability to offer exactly what their target market needs, without wasting a dollar.

 

We take major steps to reduce the cost of labor through innovations like self pour taps (also reducing wasted draft beer), table tablet ordering, and a smartphone loyalty app, while upping the ceiling for customer satisfaction through an increased level of possible customization.


video

By using advanced data collection, our locations are able to create highly specific profiles on all of our customers, and use these insights to market to similar demographics on social media platforms. This also gives up a leg-up when it comes to tweaking the customer experience, adapting the menu options, and more.


*These images are from franchise locations that are not owned by Tapville Franchising Inc. They are examples of franchised locations.

The Market


Gen Z is becoming an increasingly impactful demographic for restaurants and bars

Peak restaurant consumption tends to occur in one’s late 20s and early 30s, and as Gen Z (Born between 1996-2010) ages into that sweet spot, these tech natives will be clamoring for a hospitality brand that mirrors every other part of their lives.


We believe we are also well-positioned to capitalize on the craft beer trend. The craft beer category continued its steady rise, growing by 4% and topping 13% of all beer sales. Thanks to our self-pour taps, our franchisees can offer a beer-sampling experience unparalleled by traditional bars, satisfying guests while collecting higher margins.


In addition to craft beer, our concept also provides wine, cider, kombucha, and craft cocktails all available for self-pour. 


In 2019 there were over 770K franchise establishments, and Tapville intends on fusing the massive franchising market, as well as the increased demand for fast-casual, with a data-driven experience in order to become a major disruptor and category creator in the restaurant industry.


We believe we are positioned for growth and success in the post COVID-19 world

Now more than ever, with the lasting effects surely to be caused by the COVID-19 pandemic, we believe our contactless operating procedures, smartphone app ordering, and self-pour technology will be even more desirable to guests with public health concerns. 

 

Our concept has procedures, technologies and workflows to position us as the premier hospitality establishment mitigating guest concerns for COVID-19. For example, guests can enjoy a visit to Tapville using our smartphone app for ordering, pouring beer, and paying for their visit without even touching a tablet, credit card, or paper check. Plus, we’ve been doing this for over 4 years and in our opinion have perfected the guest experience.

 

It’s very unfortunate that many restaurants will not survive the pandemic. However, we believe the market opportunity for restaurants that are tech-forward with new ways of operating will not only survive but thrive.

“In Our View Restaurants Will Not Just Survive But Thrive After The Pandemic”

In our opinion, Tapville has growth opportunities that haven’t been available since the Great Depression. When many restaurants close locations, we believe operators, labor, and equipment will become plentiful for Tapville. In addition to the excess real estate inventories, workforce and equipment, costs will reduce as well. 

Our Traction


Two affiliate locations already notching combined lifetime sales over $5M and spawning major buzz

The concept for Tapville began with two affiliate locations. These 2 affiliate locations already open are generating combined lifetime sales over $5M since their openings in 2016. In addition, we have a franchised kiosk location open. We expect to have additional franchises opening in 2020. Our 2 affiliate locations are majority owned by our CEO, Joseph Tota. As of 2020, Tapville collects a royalty from both Red Arrow locations. The Red Arrow locations will be re-branding to Tapville this year. 


Investors are investing only in the Tapville Franchising, Inc., which is selling the Tapville franchise model. Investments in this raise are not investments in the entities that own any of the existing brick and mortar or kiosk affiliate locations. These affiliate locations currently pay a royalty to Tapville Franchising, Inc. 


Our brand has also become a hot topic for outlets throughout the Chicago area like the Chicago Tribune, and the Daily Herald

Through these flagship Brick & Mortar prototypes, we’ve been able to refine our product (thanks to our innovative approach to data analytics), and further establish Tapville to franchise our brand.


*Our 2 affiliate locations, currently under the Red Arrow brand, are majority owned by our CEO, Joseph Tota. As of 2020, Tapville collects a royalty from both Red Arrow locations. The Red Arrow locations will be re-branding to Tapville this year. The Coming Soon locations are franchisee deals that are currently in development and we expect to be official franchised locations, however, this may be subject to change. 

We’ve since added a new product that customers can franchise in the form of a kiosk location. The first one is already open in a Chicago shopping mall, where patrons can stroll through the shopping center with adult beverages in tow. Since then, we have had 250+ franchise inquiries hoping to become our next franchisee.


Additionally, 7 of the top 10 REITs (real estate investment trusts) have contacted our team to inquire about adding our concept to their retail centers.

*This image is from a franchise location that is not owned by Tapville Franchising Inc. It is an example of a possible franchise location.

video

What We Do


We’re a highly specialized franchising opportunity

Our Brick & Mortar Restaurants are our largest franchised locations. Every element operation is carefully optimized to bring together efficiency and outstanding customer experience. 


This starts the moment guests walk in the door: They receive an RFID card (pre-authorized via their credit card), which keeps track of their tab throughout their visit. On their way out, they simply drop their card in an Express Check-out box and they’re free to go. Takeout or delivery is also available via the Tapville mobile app.


video

Our other two models are Kiosks and Mobile Kiosks, smaller locations that can be opened in places like retail centers or airports, or, in the case of our Mobile Kiosks, dynamic locations outdoor events, festivals and private events.


video

video

*Images are computer generated demo versions. These are demo locations of potential Tapville models.

The Business Model


Our revenue comes directly from royalties and franchise fees

Franchisees pay us a franchise fee for the right to open up one of our locations. We collect a one-time franchisee fee of approximately $34.5k from brick & mortar and approximately $19.5k from kiosks. We train, market, and support our locations — allowing us to ensure a high degree of consistency among our locations.


We also receive royalty fees from every location, and in return, we give them the right to operate using our brand and trademark.


All capital required to open a location is provided by the franchisee, which helps greatly reduce our upfront costs and risk.


We expect our royalties to scale with the revenue of our locations - we take 5% of the location's total sales annually:


  • Based on the historical performance of Red Arrow locations, we anticipate new franchise locations to generate once fully operational in the range of $1.2M -  $2.5M annually, in which Tapville collects $75K - $125K in royalties per location.


  • We expect fully operational Kiosks to have unit volumes from $350K -  $800K in which Tapville collects $17.5K - $40K in royalties per location.

With our systems, our past franchisees have already outperformed large chains and still haven’t fully realized the economies of scale

The prime cost, which is the metric to gauge the success of a restaurant is the cost of goods sold such as labor, food, and beverage costs. Most large successful chain establishments typically yield 60% - 65% prime cost.

 

Using our technology and business model built into our franchise can deliver prime cost targets in the 48% - 55% range. We expect Tapville kiosks to deliver a low 30% - 35% prime cost. 


We believe that our model for Tapville Franchised locations cuts down on the industry average waste levels by 20%, allowing us a potential gross profit on beverage sales over 82%.

 

We believe our business model has the ability to outperform large chains when operating at the highest level. Even though we’ve seen this performance at some of our first affiliate and franchised locations, that is not a guarantee that we will see the same performance at new locations. Opening new locations and new businesses contains inherent risks. We are hopeful though that as our franchise system grows, we will further increase our buying power with suppliers to reduce our cost of goods sold. In our view, large chains would have to reconfigure their entire business and operating model to realize these metrics. Today, you would be investing in the Tapville Franchising brand and helping us continue to grow.

How We Are Different


We believe our proprietary data insights give our franchisees a leg up on competitors

We compete with other food and beverage concepts to attract franchisees, and we believe one of our most valuable advantages lies in our tech-forward approach. When we pitch our concept to franchisees, we are able to back up our approach with the latest in data analytics, and promise that their franchise will have the full weight of our optimization strategies behind them.


All of our data is shared among all of our locations, and the larger we grow, the more powerful our data becomes.


Larger chains have tried to copy our model, but we believe that their ingrained processes and intractable investments make the switch far too disruptive.


There are also technology companies who sell relevant self-serve tech, but in our view cannot offer the same level of expertise and hands-on knowledge that we provide to our franchisees.

The Vision


Using technology to disrupt the hospitality industry and become the premier self-service franchisor

We want to completely redefine the hospitality industry by making Tapville known to everyone. Through the number of franchise applications we’ve been seeing, as well as the success of the 3 active affiliate locations that are currently in operation, we truly believe that Tapville has the potential to create a completely new type of experience.


Our Team


Major players with a history of bringing tech to hospitality

Our Founder and CEO Joseph Tota has spent over 20 years as a consultant to some of the world's largest brands in areas like technology integration and organizational development and decided to take all he’d learned and combine it with his love of excellent food and beer to start Tapville.


Alongside Joseph are a team of advisors and investors who run the gambit from franchising experts like Sean Thomas (Grandson of Dave Thomas, Founder of Wendy’s), to data gurus like Brandt Kucharski, Chief Accounting Officer of Grubhub.

Why Invest


We’re a proven concept with a clear path toward fast-paced scale

There’s one thing that every industry has in common: Technology will always be around the corner and poised to disrupt.

 

Hospitality is an old-fashioned industry, with a ton of inertia, but we have already proven that our concept of bringing tech to the industry was a smashing success, and our waitlist of franchisees can attest to that.

 

We believe that by taking the best parts about classic bars and restaurants — great beer and delicious food — and eliminating the costly elements that are getting in the way, we have a business model that can become a category-defining phenomenon. 


*These images are from franchise locations that are not owned by Tapville Franchising Inc. They are examples of franchised locations.

In the Press

Restaurant Business

As financing dries up, companies turn to crowdfunding

Offering Summary


Company

:

Tapville Franchising Inc.

Corporate Address

:

216 S Washington Street, Naperville, IL 60540

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$200.00











Terms


Offering Type

:

Equity

Security Name

:

Class B Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$4,500,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days.

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Investment Incentives and Bonuses*

Time-Based Perks

Friends and Family Early Birds

Invest within the first 72 hours and receive an additional 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive an additional 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares.

Amount-Based Perks

$250+ | The Beer Expert

Invest $250+ and you’ll receive a 10% Tapville discount, just for owners, to use at all Tapville locations, plus you will receive free access to our online beer education course to become a world-class beer expert.

$500+ | I Am Beer Legend

Invest $500+ and not only will you receive the “Beer Expert” reward, but we’ll commemorate your legacy by putting your name (and photo) on one of our beer wall tap screens. Your legacy and photo image will be digitally engrained on the beer wall until we kick your keg.

$1,000+ | The Pour Master

Invest $1,000+ and you'll receive two Tapville Belgian 16 oz glasses, a Tapville Flight Tasting box with 5 oz tasters, and a 15% Tapville discount card, just for owners. You’ll be set to pour any beer in your Tapville glassware.

$5,000 | My Beer

Invest $5,000+ and you’ll receive The Beer Expert and The Pour Master perks, plus we’ll work with a partner brewery and brew a beer with your name. Your beer will be featured at one of our locations!

$10,000 | The Owner

Invest $10,000+ and you'll receive not only the lower tier merchandise perks but also a 50% discount card for all locations with access to our Rewards Program - this will be sure to impress your friends.

$25,000 | VIP Beer Experience

Invest $25,000+ and we'll provide a guided tour of Chicagoland Breweries with private tours. Additionally, you’ll receive all lower tier merchandise perks and the 50% Tapville discount card.

$50,000 | Keg Stand

Invest $50,000+ and we’ll ship you a kegerator for your home! You will also receive all perks from lower-tier merchandise perks and the 50% Tapville Owner discount card.

If you are interested in purchasing a franchise (qualified applicants), we'll subtract your StartEngine investment from our franchise fees for your own location.

The 10% Bonus for StartEngine Shareholders

Tapville Franchising, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $1.00 / share, you will receive 110 Class B Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*All perks occur when the offering is completed.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$102,673.00 USD
$20,000.00 USD
Cash And Cash Equivalents
$1,886.00 USD
$20,000.00 USD
Accounts Receivable
$1,843.00 USD
$0.00 USD
Short Term Debt
$1,955.00 USD
$0.00 USD
Long Term Debt
$90,000.00 USD
$0.00 USD
Revenues And Sales
$6,684.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$9,282.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Thank you for helping us reach our goal!

4 months ago

Thank you to our team of supporters for helping us to reach our goal. There is still time to join our waitlist if any spots open up for Tapville. 


Read our press release here: https://www.tapvillesocial.com/press-release-tapville-raises-1m-startengine


Last call for Tapville, we raised over $1,000,000 and our campaign is almost closed

4 months ago

Thank you to our community of investors. It's the last call for Tapville. We've raised over $1,000,000 and our campaign will be closed very soon. 


Investors: We will be fulfilling perks when our campaign is over. Look for emails when our campaign closes about fulfillment of perks.



Hurry, don't miss out!

4 months ago

Tapville just passed $900k raised! Thank you again for all the support. Our campaign ends in just 17 days. Don't miss out on the opportunity to invest in our growth.


Read more press releases here: www.tapvillesocial.com/press


We reached a $875k milestone, campaign closing soon

4 months ago

Thank you to our community of investors for your support. We reached a $875k milestone. Our campaign will be closing in 19 days.


Check out our new TapWall licensed product

4 months ago

Just earlier this year we announce the launch of our new product, TapWall. It's a self-contained system that can be shipped and installed directly by a customer. Tapville brings the latest in data analytics and optimization to our industry partners. TapWall is a licensed product available to industry partners. Learn more here: www.tapvilletech.com

Tapville is coming to Raleigh, North Carolina

4 months ago

Tapville is very excited to announce the signing of a franchise agreement for Raleigh, North Carolina. We are very excited to enter the North Carolina market with our concept. 


Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Tapville signs agreement for hotel industry

5 months ago

Tapville is excited to announce our partnership with My Place Hotel. Read the press release here: http://tapvillesocial.com/press-release-tapville-agreement-my-place-hotel

We made the news

5 months ago

At Tapville, we  value spending precious time with friends & family. Our business model is focused on bringing friends & family together to enjoy a social experience. We deliver on that through our technology and the venues where we install our locations.


The retail sector has been hit very hard throughout the pandemic. Before the pandemic, Tapville installed a kiosk in a shopping mall in Rosemont, IL to introduce local craft breweries to shoppers. The concept was to enable the purchase of local craft beer, mimosas wine and host events. Tapville also enables patrons to stroll around the mall. We were able to carefully partner with local municipalities to change their liquor ordinances for Tapville's use.


We are very excited to announce that we added another location in the retail sector in Aurora, IL, The Fox Valley Mall. Read more about how Tapville is partnering with large retails to help bring shoppers back to brick & mortar.


https://www.nctv17.com/news/self-serve-tapville-social-kiosks-coming-to-fox-valley-mall/

https://wgntv.com/news/vote-for-self-serve-booze-at-fox-valley-mall-set-for-tuesday/




We achieved a $700k milestone

5 months ago

Thank you to our investors and community! We've reached $700k in investments. We have more exciting updates coming soon!


Notice of Material Change in Offering

5 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Tapville offering. Here's an excerpt describing the specifics of the change:


Tapville Franchising, Inc. is extending their campaign by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Meet our Tapville Mobile Taproom Franchisee

6 months ago

Our first mobile taproom was picked up by Mike, our franchisee from Western Connecticut. Mike operates Twins BBQ Co., a food truck & catering BBQ business. 

Mike is adding the Tapville Mobile Taproom to his fleet for private events, charity benefits and at a food truck park located in his hometown of Brookfield, CT. Training wrapped up this week in Chicago and Mike is headed back to Connecticut with his taproom and ready to start selling beer in March. Mike also invested in Tapville on StartEngine.

Please help support Mike by liking and sharing his Facebook page: https://www.facebook.com/TapvilleWesternConnecticut/

Pictured below is Mike Gallop (Franchisee) and Joseph Tota (CEO, Tapville).




Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

1,000+ investors to Tapville

6 months ago

Thank you for your continued support. We are very excited to announce that we added 1,000+ investors to Tapville. We do appreciate the power of the Tapville community and your support. Cheers!

Check out Tapville Mobile

6 months ago

Our team is making progress and more orders planned of our Tapville Mobile product. Here are the latest photos of Tapville Mobile.

Know anyone interested in starting a business with Tapville Mobile? Send them here: www.tapvillefranchising.com


Tapville raises $500k

6 months ago

Thank you to our community of investors and supporters! We are very excited to announce our milestone of $500k raised on StartEngine. We have more updates coming soon as our team has been busy with projects for 2021. 

Read our press release here: https://www.tapvillesocial.com/press-release-tapville-raises-500k-startengine


Tapville Awards Franchise to Aurora, IL Shopping Mall

7 months ago

Tapville is excited about adding a new location to Fox Valley Center in Aurora, IL. The franchisee, Edwin J. Goitia, owner of Final Stretch Events, will be operating the location with plans to add Tapville Mobile Taprooms to his events business in the Chicagoland area. 

“The retail environment is changing dramatically with online shopping choices. Now more than ever with the impacts of the pandemic, attracting shoppers to brick & mortar shopping destinations requires much more than traditional approaches to retailing. ” said Joseph Tota, CEO, Tapville. “Tapville helps retailers create a modern, community-centric experience, while introducing local independent breweries to shoppers.” 

Read the press release here: https://www.tapvillesocial.com/press-release-tapville-awards-franchise-for-aurora-shopping-mall


 

Mobile Taproom will be pouring soon

7 months ago

Late in 2020, we signed the world's first self-pour mobile taproom franchise. Read more here: https://www.tapvillesocial.com/press-release-tapville-signs-worlds-first-self-pour-mobile-franchise


Our mobile taproom is being fabricated in Phoenix, Arizona. This past week Mike Gallop, our franchise partner and myself visited the production facility to see that taproom before it is shipped. The taproom features a 16 taps with an integrated refrigeration unit. We believe this mobile model will be a growth area for Tapville as demand is high for equipment for outdoor activities and events.  


Joseph Tota

CEO



Happy New Year from Tapville!

7 months ago

Happy New Year!


Thank you to our community of investors and supporters. The team at Tapville is optimistic for 2021. We are excited to announce that we closed our 14th franchise deal of 2020 on December 31 in the final hours of the year. Our team is ready for a busy year of sales and new location openings. Opportunities in the real estate market have been very promising and we see many growth opportunities ahead. Our team will keep providing updates on our progress throughout 2021.


Here are few news articles and posts in the last few weeks:


https://franchisehow.com/insider-interviews-joseph-tota-ceo-and-founder-of-tapville/

https://napervillemagazine.com/automat-ish/


Best Regards,

Joseph Tota

Founder & CEO

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Introducing TapWall

8 months ago

Thank you to the over 750 investors supporting Tapville! We appreciate your support and trust in our vision: to bring tech to hospitality. We recently launched a store to purchase merchandise to help build our brand: www.tapvillestore.com 

Our team has received many inquiries on licensing or incorporating our unique tech-stack of self-service & marketing technologies into their existing operations. Hotels, fast casuals, entertainment venues, food halls are ideal candidates to license our new product, TapWall. We've built a self-contained, plug and pour equipment that can be licensed to industry partners, with the Tapville brand. Licensees can order the product, plug into a commercial grade power outlet and internet connection and start pouring. We also offer financing options as well.


TapWall not only provides the technology, but the loyalty network of over 25,000+ customers that can easily enjoy the Tapville experience in other venues. In addition, Tapville provides the data analytics to help these industry partners with marketing.


TapWall is a complimentary product to our franchising program, as TapWall is designed to expand the brand into venues that wouldn't directly compete with Tapville locations.  The licensing standards for TapWall require that licensees are existing businesses, with a sales history.

The pandemic has been very difficult for the hospitality industry. Industry partners are looking at multiple strategies to solve a problem - bring customers back, safely and become relevant in the advancement of technology. TapWall solves those problems.


We have more good news on the way as our first prototype will be installed in early 2021. Thanks for your continued support. Learn more about TapWall here: www.tapwallez.com


 


Notice of Material Change in Offering

8 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Tapville offering. Here's an excerpt describing the specifics of the change:


Tapville Franchising Inc. is extending their campaign by 90 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

The Mobile Taproom Vision is a Reality

8 months ago

It's been a busy year at Tapville. A few months ago we sold the world's first mobile taproom franchise. Read more here. We believe the Mobile Taproom segment will be an important growth engine for our business. The Tapville Mobile Taproom provides a franchise opportunity for operators to take advantage of outdoor events, festivals, private events or augment an existing business. 


The first Tapville Mobile Taproom unit is being fabricated with expected completion by the end of year. Our sales team has many inquiries for this unique franchise model. The Tapville brand will continue to franchise Brick & Mortar restaurants, Kiosks and Mobile Taprooms to building and optimizing our data analytics. 


Please support our Mobile Taproom franchisee in Western Connecticut by:

1. Following their Facebook page: https://www.facebook.com/TapvilleWesternConnecticut

2. Following their Instagram page: https://www.instagram.com/tapvillewesternconnecticut/

3. Signing up for their newsletter:  https://www.tapvillesocial.com/westernconnecticut


Here is a photo of the in-progress unit:



The final unit will look similar to this:


Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We've raised over $350k

9 months ago

The Tapville team would like to say thank you to our over 690 investors who have helped us raise $350k. Our team is very excited about the momentum for our raise. We want to provide a few updates on our campaign and are asking for your support.


Investor Perks

The Tapville team will be sending out emails this week with logistics information for each of the investor perks.  We are fulfilling a large amount of perks so expect the process to continue for a few weeks. Look for emails from our team.


Support us on Social Media

We've built a large audience of social media followers across our various social media pages. Please support us by "Liking" or following these social media channels. Be sure to invite your personal network to follow too.

https://www.facebook.com/tapvillesocial

https://www.facebook.com/tapvillefranchising

https://www.facebook.com/tapvillenaperville

https://www.facebook.com/TapvilleWesternConnecticut

https://www.facebook.com/tapvillesocialrosemont

https://www.instagram.com/tapvillesocial/

https://www.instagram.com/tapvillenaperville/

https://www.instagram.com/tapvillewesternconnecticut/

https://www.instagram.com/tapvillesocialrosemont/


Share our StartEngine Campaign

Sharing our link on social media channels will help to continue raising capital. Please share this link to help support us: www.startengine.com/tapville


In the News

Tapville has received some recent press stories. Read them here:

https://www.dailyherald.com/entlife/20201104/suburban-bar-owner-takes-his-self-pour-tapville-social-concept-national

https://www.chicagotribune.com/suburbs/naperville-sun/ct-nvs-naperville-workvana-tapville-st-1030-20201030-ryll73wf7nbn7cjgdp5cwwjnq4-story.html


Thank you for all your support!


The Tapville Team

Notice of Funds Disbursement

10 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

New franchised location open & more updates

10 months ago

Thank you to our community of supporters! It was a terrific week as we opened our franchised location in downtown Naperville, IL. Our new culinary menu and concept was well-received by our guests. 


For our perks, our team will be reaching out shortly to start fulfillment of our perks. Look for an email from Tapville regarding your investor perks in the next week. 


We appreciate the support and have more good news coming.


Notice of Material Change in Offering

10 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Tapville offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Tapville Nominated for Top 100 Innovative Companies

11 months ago

We are excited to share that Tapville was nominated for the Top 100 Innovative Companies. 

Read the press release here: https://www.tapvillesocial.com/tapville-nominated-top-100-innovative-companies


We are opening up our franchised downtown Naperville, IL restaurant

11 months ago

Tapville is excited to announce the opening of our franchised downtown Naperville, IL restaurant. Naperville is the 2nd largest restaurant market in Illinois, second to Chicago. The conversion of Red Arrow Tap Room to a Tapville Social franchised location will be finalized in early October.

Read the press release here:  

https://www.tapvillesocial.com/tapville-opening-downtown-naperville-il-location

Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We signed the world's first self-pour mobile franchise

11 months ago

Our team has more exciting news. Tapville signed the world's first mobile self-pour franchise.  

Read the press release here: https://www.tapvillesocial.com/press-release-tapville-signs-worlds-first-self-pour-mobile-franchise

Why 2021 could be a huge year for restaurant franchising

11 months ago

The Tapville Team would like to say thank you for your support. We have been overwhelmed by the support of our community to raise over $225,000.

Restaurant Business is predicting one of the largest years ever for restaurant franchising in 2021. 

Read the article here: https://www.restaurantbusinessonline.com/financing/why-2021-could-be-huge-year-restaurant-franchising


“Nothing fuels franchise sales quite like a recession, as unemployed workers look for their next career and frequently take a stab at buying into a restaurant or other business in the name of ‘being their own boss.’ But a host of factors are setting the coming year up to be one of the best in the business model’s history. Favorable real estate, strong performances in some sectors of the restaurant industry, a high number of suddenly unemployed restaurant workers and low interest rates could all drive franchise sales next year to their highest seen in ages.” – Restaurant Business


The capital that we are raising on StartEngine is helping us to build the sales & infrastructure to support our growth.  The Tapville team has seen a large increase of franchise sales inquiries in the past two months to substantiate the claim by Restaurant Business.

If asked if success is luck or hard work. I would have to say mostly luck, specifically good timing. You can't control good timing. 

At Tapville, a core value is hard work. We define hard work by applying effort over an extended period of time. The market changes brought on by COVID-19 as referenced in the above article will lead me to believe that our hard work will meet up with some good market timing. 

We just want to stay thank you for your continued support as we deliver on our vision to become the premier franchisor of self-pour & self-service in hospitality.

Thank you,

Joseph B. Tota

Founder & CEO

Tapville

Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We hit over $200k in investments

11 months ago

The Tapville team would like to say thank you to our community. Over 400 investors have contributed $200,000 to support our vision of becoming the premier franchised hospitality provider. We appreciate all the support and confidence in our vision.

We've received hundreds of comments and question regarding COVID-19. This pandemic has been very difficult for everyone, but from a business standpoint, we wanted to better explain how our model prevails in this new operating reality.

COVID-19 has been an critical issue at the forefront of the hospitality industry and the world. Many restaurants have struggled with how to safely serve guests.  Tapville is currently operating multiple locations in the Chicago suburbs. All of our locations have been operating and demonstrating that our technology and business model is the future of hospitality.  We've been using self-serve technology for over four years, but never expected a pandemic would further demonstrate how far ahead we are in the industry.

Just this weekend, I spent two evenings at our locations observing our staff and guests. Our technology provides solutions to some of the issues associated with the pandemic. My conversations with guests further demonstrated the level of safety they felt at Tapville with our ability to socially-distance their experience, but still provide hospitality. Seeing the enjoyment of our guests with friends and family at Tapville was very rewarding, as this pandemic has been very difficult for so many.

Mobile Ordering

Our restaurants currently have mobile ordering capabilities where guests order directly from their smartphone. It’s safe, cash-less and requires less interaction with our staff. The same mobile ordering has been applied to curbside & takeout orders for both menu items and beer-to-go.

Table Tablet Ordering

Guests have the option to order via sanitized table tablets. This requires less interaction with our staff members, provides better order customization and it’s faster. Need help? Just tap the help button and our staff will assist you. 

Self-Pour Taps

Our guests have the option to pour their own beverages via self-pour taps using “tap caps” which protect the guest from touching the actual taps. This is much safer than a traditional restaurant where a beverage is typically handled by a bar tender, server and finally the guest. 

Express Check-Out

Guests at Tapville don’t require paper checks or need to touch check pads or pens. Guests can drop their Pour Pass card in a gratuity box and just walk out. It’s faster, contact-less and more efficient. The generosity of our guests is heartwarming to our staff as a large portion of gratuities are in the 20% - 25% bucket.

Reduced Labor Costs

While our technology and guest-flow provides a safe experience, it also delivers lower labor costs. We operate with less staff, but our staff is compensated much more than traditional servers. 

Because of our self-ordering technology, a typical server is able to cover 2X - 3X the amount of tables than a traditional restaurant server. This equates to 2X - 3X more gratuity for that server. This results in greater server compensation and less attrition. A few team members have mentioned they are earning more at Tapville than any prior server position.

Thank you for the continued support. We'll continue to provide regular updates and we have some more great news coming soon.

Best Regards,

Joseph B. Tota

Founder & CEO

Tapville Franchising

Tapville has added Marty Nachel, Director of Beer Education, to our team

12 months ago

The Tapville team would like to say thank you to the over 346 investors that have supported our campaign. Our team is making great progress to expanding nationally as the premier franchisor of our self-pour tech forward concept. 

As we expand our brand, education on craft beer and the products that we offer are paramount to our success. Tapville is building deep expertise in data analytics for craft beer and we also want to ensure our franchisees and their teams are educated on our offerings. 

Tapville is very excited to announce that Marty Nachel will be joining our team to support our craft beer education. Marty brings over 30 years' experience in craft beer and is passionate about teaching other the joy of craft beer.

Marty's role will be focused on developing craft beer educational content for social media, franchisee craft beer curriculum and providing insights into Tapville product selection. Tapville is a proud supporter of certified independent beer by the Brewer's Association. Over half the beer that we serve is sourced locally from small independent business owners. 

Please welcome Marty Nachel to the Tapville team. Follow our Facebook page here for videos and other other content from Marty.

Facebook: https://www.facebook.com/tapvillesocial/

 

Notice of Funds Disbursement

12 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Tapville has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Tapville be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We have exciting news!

about 1 year ago

We want to say thank you to our investors and Tapville community for your support. Tapville is very excited to announce that we closed on an 11-unit franchise deal to develop the Florida travel segment. The franchise agreement will bring the Tapville kiosk brand to Florida over the next five years. Our team is thrilled with closing this deal and our expansion plans. 

Read the press release here: https://www.tapvillesocial.com/tapville-press-release-072220 

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