SurelyWell, Inc.

Healthy habits start here

SurelyWell, Inc.

Healthy habits start here

Lewes, DE
Consumer Products
SurelyWell is a wellness brand that specializes in creating effective personal sanitization products for your body, home, office, and more. We’ve already made incredible headway with $9M+ in sales in just four months of operation (and are positioned to become a household name).

$207,123

raised
475
Investors
$20M
Valuation
$0.10
Price per Share
$195.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$207,123

raised
475
Investors
$20M
Valuation
$0.10
Price per Share
$195.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Bonus Rewards

Get rewarded for investing more into SurelyWell, Inc.

$195+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
LIFETIME 20% off + Care Package + VIP Access
20% LIFETIME discount on SurelyWell & care package of SurelyWell hand sanitizer, alcohol wipes, & protective face masks. Also, never run out again! Owners get lifetime guaranteed priority access to all SurelyWell products.
$500+
Investment
LIFETIME 25% off + 2 Care Packages + VIP Access
25% off LIFETIME discount on SurelyWell & two care packages of SurelyWell hand sanitizer, alcohol wipes, & protective face masks. Owners get lifetime guaranteed priority access to SurelyWell products.
$1,000+
Investment
LIFETIME 30% off + Product Bundle + VIP Access
30% LIFETIME discount on SurelyWell & care packages of SurelyWell hand sanitizer, alcohol wipes, & protective face masks. Plus, FREE Hand Sanitizer Dispenser Stand. Owners get lifetime guaranteed priority access to SurelyWell products.
$5,000+
Investment
LIFETIME 35% off + 5% Shares + Owner’s Club
35% LIFETIME discount on SurelyWell & 5% bonus shares & care package of our bestsellers & FREE Hand Sanitizer Dispenser & Stand. Owner’s Club access which includes annual Owner's conference call & access to preferred wholesale pricing on bulk orders.
$10,000+
Investment
LIFETIME 40% off +10% Shares + Beta Test Group
40% LIFETIME discount on SurelyWell & 10% bonus shares & care package of our bestsellers & FREE Hand Sanitizer Dispenser & Stand. Additionally, gain access to preferred wholesale pricing on bulk orders & invitation to our beta product test group.
$25,000+
Investment
LIFETIME 40% off+15% Shares+Founder’s Meeting
40% LIFETIME discount on SurelyWell & 15% bonus shares & care package of our bestsellers & FREE Hand Sanitizer Dispenser & Stand. Additionally, gain access to preferred wholesale pricing on bulk orders & invitation to meet with the Co-Founders.

Reasons to Invest

$9.4M in sales in the first 4 months of operation with sales to 7-Eleven, USPS, & MGM Grand.
Built by an experienced team of entrepreneurs with a proven track record of successful exits from previous business ventures.
Hand sanitizer sales spiked 73% between January and February 2020 - we believe this indicates consumer behavior has already shifted towards prioritizing a more hygienic lifestyle.

Introducing a wellness brand for your protection

At the end of 2019, the world was struck with a global pandemic that caused widespread shortages of sanitization products. As a team of entrepreneurs with a knack for spotting upcoming, prominent industries, we raced to execute on this important project and bring SurelyWell to market, at the time that it was needed most. 


SurelyWell is a wellness brand that enables you to effectively and easily integrate proper sanitization habits into your everyday life. From cleaning solutions to respiratory devices, we are committed to creating the highest quality wellness products to keep you and your family safe at all times. 

Source

We’ve been incredibly fortunate and have already experienced strong sales with over $9.4M in sales in only our first 4 months of operation with no signs of slowing down. We believe consumer perception and prioritization of personal health has been permanently altered and we’re poised to lead the pack in this new normal as demand for our products continues to grow.

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The Problem


The new normal in personal hygiene and sanitization 

When the world was tasked with stopping the spread of a highly transmissible virus, COVID-19, consumers were forced to adopt a new normal that left them wearing facemasks in public and carrying hand sanitizer in tow at all times. In fact, during the week ending on March 7th, hand sanitizer sales saw a 470% increase compared to the same week a year prior, signaling an immense need in the market. 


People were bombarded with several guidelines on how to best protect themselves and those in their community, leaving many overwhelmed. They needed a resource that could provide them with a reliable and easily adoptable hygiene routine. Seeing that the current sanitization market would not be able to address this need, we developed our own line of products to protect public health. 

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The Solution


Self-care starts with sanitization 

Self-care has become increasingly popular in recent times but, arguably the most important and previously neglected part of it is personal sanitization. After all, achieving true wellness would be impossible if you’re not protecting the most basic level of your health. SurelyWell has set out on a mission to enable our local and global communities to build conscious and healthy routines that make sanitization feel second nature through our accessible product line.


Currently, we specialize in creating gel hand sanitizer in a variety of convenient sizes, disposable alcohol wipes, and medical-grade face masks. Additionally, we have a line of sleek hand sanitizer dispensers and stands, which are perfect for high traffic areas like schools, gyms, or even malls. 

The Market


Hand Sanitizer alone is expected to grow 39% per year

Prior to the coronavirus pandemic, brands like Purell dominated the hand sanitizer market occupying up to 25% of market share. The increased demand caused by the pandemic was far more than they were able to supply, opening the door for new players to enter the market.  We believe that even as the market drops slightly, there will still be room for those newcomers like SurelyWell, to thrive. In fact, the North American demand for hand sanitizer has been estimated to be growing at a 39% CAGR over the next few years, breaking $12B by 2027.


 Beyond that

  •  The global disposable face mask market is projected to reach a value of $21B  by 2026, with a CAGR of 24.2%.

  • The North American wipes market is expected to reach $15.4B by 2027, with a CAGR of 11%

  • With this growth, we expect that other sanitization products such as hand sanitizer dispensers will follow suit. 

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Our Traction


Strong sales in only four months

Through the strategic development of relationships with key B2B customers including big-box retailers, government agencies, hospitality companies, and hospitals, we’ve powered a rapid rise in market share with $9.4M in revenue to date.

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To drive further growth, we strive to continuously optimize efficiency by vertically integrating our product lines of hand sanitizers, alcohol wipes, stands, dispensers and facemasks. Additionally, we work closely with our manufacturing partners to produce the highest quality products at the most competitive prices. 

Current Customers

The Business Model


Rooted in B2B but, strengthening B2C capabilities 

Our early success can be attributed predominantly to securing several major B2B clients across a variety of verticals from major hospitality groups to retailers and even school districts. However, with our ultimate goal of making SurelyWell a household name, we recently launched our website and are in the process of launching our Amazon store to integrate B2C capabilities into our business model.

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We believe our secret sauce is our ability to maintain a lean operating model with minimal overhead costs. This ‘lean and mean’ mentality allows us to undercut our competition while keeping the quality of our products high. In fact, our profit margin consistently hovers at 40% and as we achieve further cost compression, it will only continue to rise.

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The Vision


More than just another sanitization brand 

We’ve already established ourselves as real players on the national stage by garnering strong sales so early in the game, and we’re ready to continue this trend of success. With SurelyWell, we set out to build a wellness brand rooted in creating safe, effective, and accessible sanitization solutions, that would be both trusted and beloved by consumers. However, we feel as though creating high-quality and effective products is the bare minimum. Our true differentiator lies within our business ethos. 


We're currently in the process of finalizing a collaboration with a local after school program in a low-income community to donate a portion of sales generated by the collaboration to funding their sanitization needs. After all, we believe the pursuit of health should be accessible to all. 


Moreover, as we strive to maintain relevancy in the mind of consumers, we're also working on a potential collaboration with a notable pop culture printed goods brand to release SurelyWell branded apparel within the next year.


Lastly, in an effort to support local economies and job creation, as well as to ensure a speedy time-to-market, we strive to manufacture all of our products at FDA registered facilities here in the US. 

Image is from SurelyWell partnered manufacturing facility in Riverside, CA.

OUR LEADERSHIP


A diverse team of entrepreneurs and builders

Our team consists of several like-minded professionals with interdisciplinary backgrounds that never shy away from the chance to capitalize on a new opportunity or innovation. We work in lockstep in everything we do and are passionate about taking new brands from conception to market. We’re no strangers to what it takes to build a brand and have had successful exits from a handful of previous business ventures, which is why we feel confident about emulating similar success with SurelyWell.

Why Invest


The next leader in personal hygiene 

There’s a massive gap in the sanitization market - it’s that simple. We saw how quickly it crumbled in early 2020 when consumer demand skyrocketed and it simply couldn’t meet the moment. Now, more than ever, we have a responsibility to protect our personal health and the health of those around us. Consumers are looking for a reliable resource for all of their personal sanitization needs and SurelyWell is committed to making sanitization simple and accessible. 


Our record of scaling sales in such a short amount of time, as well as our commitment to making this world safer and cleaner, has positioned us to lead the pack in this market for many years to come.

Offering Summary


Company

:

SurelyWell, Inc.

Corporate Address

:

16192 Coastal Hwy, Lewes, DE 19958

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$195.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

100,000

Maximum Number of Shares Offered

:

10,700,000

Price per Share

:

$0.10

Pre-Money Valuation

:

$20,000,000.00











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

Voting Rights of Securities Sold in this Offering

Voting Proxy.  Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based Perks

Friends & Family Bonus

Invest in the first 3 days and receive 20% bonus shares

Super Early Bird Bonus

Invest in the first week and receive 15% bonus shares 

Early Bird Bonus

Invest within the first 2 weeks and receive an additional 5% bonus shares 

Amount-Based Perks

$250+ | LIFETIME 20% off + Care Package + VIP Access

20% LIFETIME discount on SurelyWell & care package of SurelyWell hand sanitizer, alcohol wipes, & protective face masks. Also, never run out again! Owners get lifetime guaranteed priority access to all SurelyWell products.  

$500+ | LIFETIME 25% off + 2 Care Packages + VIP Access

25% off LIFETIME discount on SurelyWell & two care packages of SurelyWell hand sanitizer, alcohol wipes, & protective face masks. Keep one & share another! Also, never run out again! Owners get lifetime guaranteed priority access to SurelyWell products. 

$1,000+ | LIFETIME 30% off + Product Bundle + VIP Access

30% LIFETIME discount on SurelyWell & care packages of SurelyWell hand sanitizer, alcohol wipes, & protective face masks. Plus, FREE Hand Sanitizer Dispenser Stand. Also, never run out! Owners get lifetime guaranteed priority access to SurelyWell products. 

$5,000+ | LIFETIME 35% off + 5% Bonus Shares + Owner’s Club

35% LIFETIME discount on SurelyWell & 5% bonus shares & care package of our bestsellers & FREE Hand Sanitizer Dispenser & Stand. Owner’s Club access which includes annual Owner's conference call & access to preferred wholesale pricing on bulk orders.

$10,000+ | LIFETIME 40% off + 10% Bonus Shares + Beta Test Group

40% LIFETIME discount on SurelyWell & 10% bonus shares & care package of our bestsellers & FREE Hand Sanitizer Dispenser & Stand. Additionally, gain access to preferred wholesale pricing on bulk orders & invitation to our beta product test group.

$25,000+ | LIFETIME 40% off + 15% Bonus Shares + Founder’s Meeting

40% LIFETIME discount on SurelyWell & 15% bonus shares & care package of our bestsellers & FREE Hand Sanitizer Dispenser & Stand. Additionally, gain access to preferred wholesale pricing on bulk orders & invitation to meet with the Co-Founders. 

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

SurelyWell, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $.10 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $10. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$0.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$12.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$3,289.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

17 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the SurelyWell, Inc. offering. Here's an excerpt describing the specifics of the change:


SurelyWell, Inc. extended its offering.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

SurelyWell Is Going Strong with Sonic Automotive!

21 days ago

Over the past several months, the SurelyWell team has been working with Sonic Automotive to supply several dealerships throughout the country with the necessary PPE to maintain safe operations. These orders have included everything from alcohol wipes, to face masks and even sanitizer.

"Sonic Automotive is a Fortune 500 company based in Charlotte, North Carolina, and is the fifth-largest automotive retailer in the United States (NYSE: SAH). The company's founder and Executive Chairman O. Bruton Smith is also the Executive Chairman and a director of Speedway Motorsports (NYSE: TRK).

Sonic Automotive operates in 14 states with more than 100 dealerships representing 25 different brands of automobiles. The dealerships market new and used cars, replacement parts and vehicle maintenance, as well as collision repair services."



Quest Diagnostics Labs Throughout The Country Using SurelyWell Wipes

26 days ago

Quest Diagnostics orders SurelyWell alcohol wipes to stock in select labs throughout the country and keep their facilities clean. At SurelyWell, we're proud to be working with clients that share the same mission of protecting the health of our community.

"Quest Diagnostics is an American clinical laboratory. A Fortune 500 company, Quest operates in the United States, Puerto Rico, Mexico, and Brazil (NYSE: DGX). Quest also maintains collaborative agreements with various hospitals and clinics across the globe.

As of 2020 the company had approximately 47,000 employees and generated more than $7.7 billion in revenue in 2019. The company offers access to diagnostic testing services for cancer, cardiovascular disease, infectious disease, neurological disorders, COVID-19, and employment and court-ordered drug testing."



Tuesday Morning Joins the List of Retailers Stocking SurelyWell

about 1 month ago

We're continuing to expand our presence in retail locations and are officially available for purchase at select Tuesday Morning locations throughout the country. They currently carry our alcohol wipes, in addition to the 16.9oz and 1L bottles of our hand sanitizer. 


SurelyWell Wins Bid to Supply Commonwealth of Virginia

about 1 month ago

We wanted to share that we recently won a bid to supply the Commonwealth of Virginia with 22,680 units of hand sanitizer, adding another government entity to our rolodex. 


SurelyWell Teams Up with Incredible Non-Profit ProjectArt

about 1 month ago

As a part of our commitment to serving our community, we're excited to announce our official partnership with ProjectArt, a non-profit organization that provides art education to students in divested communities (https://www.projectart.org/)

In short, we're giving businesses the opportunity to purchase a year-long subscription of gallon hand sanitizer jugs, in exchange for a free SurelyWell dispenser stand. The proceeds from each stand subscription will be able to fund a student's full semester of after-school art classes. At the end of the day, this collaboration not only allows businesses to protect the health of their communities by purchasing a cost-effective sanitizer subscription but, they also are giving a student an opportunity they may not otherwise have.



HolidayInn Express Spartanburg-North Commits to 1-Year Contract with SurelyWell!

about 2 months ago

We're proud to announce another exciting addition to our hospitality group client roster: HolidayInn Express Spartanburg-North! We have the privilege of supplying this HolidayInn location with hand sanitizer, as well as dispenser stands. We're also currently in discussions to expand our offerings into other PPE, such as alcohol wipes and face masks. 


Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, SurelyWell, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in SurelyWell, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, SurelyWell, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in SurelyWell, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Show More Updates End of Updates

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