At the end of 2019, the world was struck with a global pandemic that caused widespread shortages of sanitization products. As a team of entrepreneurs with a knack for spotting upcoming, prominent industries, we raced to execute on this important project and bring SurelyWell to market, at the time that it was needed most. 

SurelyWell is a wellness brand that enables you to effectively and easily integrate proper sanitization habits into your everyday life. From cleaning solutions to respiratory devices, we are committed to creating the highest quality wellness products to keep you and your family safe at all times. 

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We’ve been incredibly fortunate and have already experienced strong sales with over $9.4M in sales in only our first 4 months of operation with no signs of slowing down. We believe consumer perception and prioritization of personal health has been permanently altered and we’re poised to lead the pack in this new normal as demand for our products continues to grow.

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When the world was tasked with stopping the spread of a highly transmissible virus, COVID-19, consumers were forced to adopt a new normal that left them wearing facemasks in public and carrying hand sanitizer in tow at all times. In fact, during the week ending on March 7th, hand sanitizer sales saw a 470% increase compared to the same week a year prior, signaling an immense need in the market. 

People were bombarded with several guidelines on how to best protect themselves and those in their community, leaving many overwhelmed. They needed a resource that could provide them with a reliable and easily adoptable hygiene routine. Seeing that the current sanitization market would not be able to address this need, we developed our own line of products to protect public health. 

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Self-care has become increasingly popular in recent times but, arguably the most important and previously neglected part of it is personal sanitization. After all, achieving true wellness would be impossible if you’re not protecting the most basic level of your health. SurelyWell has set out on a mission to enable our local and global communities to build conscious and healthy routines that make sanitization feel second nature through our accessible product line.

Currently, we specialize in creating gel hand sanitizer in a variety of convenient sizes, disposable alcohol wipes, and medical-grade face masks. Additionally, we have a line of sleek hand sanitizer dispensers and stands, which are perfect for high traffic areas like schools, gyms, or even malls. 

Prior to the coronavirus pandemic, brands like Purell dominated the hand sanitizer market occupying up to 25% of market share. The increased demand caused by the pandemic was far more than they were able to supply, opening the door for new players to enter the market.  We believe that even as the market drops slightly, there will still be room for those newcomers like SurelyWell, to thrive. In fact, the North American demand for hand sanitizer has been estimated to be growing at a 39% CAGR over the next few years, breaking $12B by 2027.

 Beyond that

•  The global disposable face mask market is projected to reach a value of $21B  by 2026, with a CAGR of 24.2%.

• The North American wipes market is expected to reach $15.4B by 2027, with a CAGR of 11%

• With this growth, we expect that other sanitization products such as hand sanitizer dispensers will follow suit. 

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Through the strategic development of relationships with key B2B customers including big-box retailers, government agencies, hospitality companies, and hospitals, we’ve powered a rapid rise in market share with $9.4M in revenue to date.

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To drive further growth, we strive to continuously optimize efficiency by vertically integrating our product lines of hand sanitizers, alcohol wipes, stands, dispensers and facemasks. Additionally, we work closely with our manufacturing partners to produce the highest quality products at the most competitive prices. 

Our early success can be attributed predominantly to securing several major B2B clients across a variety of verticals from major hospitality groups to retailers and even school districts. However, with our ultimate goal of making SurelyWell a household name, we recently launched our website and are in the process of launching our Amazon store to integrate B2C capabilities into our business model.

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We believe our secret sauce is our ability to maintain a lean operating model with minimal overhead costs. This ‘lean and mean’ mentality allows us to undercut our competition while keeping the quality of our products high. In fact, our profit margin consistently hovers at 40% and as we achieve further cost compression, it will only continue to rise.

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We’ve already established ourselves as real players on the national stage by garnering strong sales so early in the game, and we’re ready to continue this trend of success. With SurelyWell, we set out to build a wellness brand rooted in creating safe, effective, and accessible sanitization solutions, that would be both trusted and beloved by consumers. However, we feel as though creating high-quality and effective products is the bare minimum. Our true differentiator lies within our business ethos. 

We're currently in the process of finalizing a collaboration with a local after school program in a low-income community to donate a portion of sales generated by the collaboration to funding their sanitization needs. After all, we believe the pursuit of health should be accessible to all. 

Moreover, as we strive to maintain relevancy in the mind of consumers, we're also working on a potential collaboration with a notable pop culture printed goods brand to release SurelyWell branded apparel within the next year.

Lastly, in an effort to support local economies and job creation, as well as to ensure a speedy time-to-market, we strive to manufacture all of our products at FDA registered facilities here in the US. 

Image is from SurelyWell partnered manufacturing facility in Riverside, CA.

Our team consists of several like-minded professionals with interdisciplinary backgrounds that never shy away from the chance to capitalize on a new opportunity or innovation. We work in lockstep in everything we do and are passionate about taking new brands from conception to market. We’re no strangers to what it takes to build a brand and have had successful exits from a handful of previous business ventures, which is why we feel confident about emulating similar success with SurelyWell.

There’s a massive gap in the sanitization market - it’s that simple. We saw how quickly it crumbled in early 2020 when consumer demand skyrocketed and it simply couldn’t meet the moment. Now, more than ever, we have a responsibility to protect our personal health and the health of those around us. Consumers are looking for a reliable resource for all of their personal sanitization needs and SurelyWell is committed to making sanitization simple and accessible. 

Our record of scaling sales in such a short amount of time, as well as our commitment to making this world safer and cleaner, has positioned us to lead the pack in this market for many years to come.