Sugarfina

Candy made for grown-ups

Sugarfina

Candy made for grown-ups

El Segundo, CA
Food & Beverage
Sugarfina is a luxury candy brand that has redefined the confectionary market. With a comprehensive line of luxury sweets, Sugarfina has something for everyone.

$1,050,109

raised
703
Investors
$125M
Valuation
$10.35
Price per Share
$507.15
Min. Investment
Common
Shares Offered
Equity
Offering Type
$25M
Offering Max
27
Days Left

$1,050,109

raised
703
Investors
$125M
Valuation
$10.35
Price per Share
$507.15
Min. Investment
Common
Shares Offered
Equity
Offering Type
$25M
Offering Max
27
Days Left

Rewards

Get rewarded for investing more into Sugarfina:

$1,000+
Investment
The Sweet Life
Invest $1,000+ and receive a $100 candy credit for every $1k invested (up to $5k). Also, get early access to new candy releases and investor-exclusive shopping events. Plus, early invites to tastings and events at our retail boutiques.
$10,000+
Investment
Ten for Ten
Invest $10,000+ and receive 10% bonus shares with your investment plus all the perks of The Sweet Life.

Offering Circular | Selected Risks Related to this Offering Sugarfina Corporation's SEC Edgar Page


For more information on Sugarfina Corporation download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision. View the 1-K Annual Report for 2020 (filed 4/30/2021), the 1-SA Report (filed 9/15/2021), and Offering Circular supplements filed 5/6/2021 and 7/30/2021.







Reasons to Invest

  • 💸  Approximately $25 million in revenue in 2020

  • 🍬 Extensive intellectual property portfolio
  • ✈️  Significant domestic and international distribution expansion opportunity
  • 💗  Loyal customers and an amazing product


Life should be sweet


At Sugarfina, we make everyday moments a little sweeter. We've partnered with artisan candy makers around the world to bring sweets that inspire the eyes and excite the palate.



Our core values of luxury, playfulness, and innovation allow us to appeal to our coveted customer demographic of fashionable, influential women.


The Problem


The candy market is too focused on selling to children

Historically the market for candy and confections has been made up of brands like M&Ms and Sour Patch Kids, which focus on targeting children as end-users. However, sophisticated adults love candy too and few confections brands speak directly to them.

The Solution



Sugarfina: Candy store for grown-ups



We offer artisan confections for the fashion-forward female.


Each of our price points delivers on our promise of Attainable Luxury, Playfulness, and Innovation.


Our products are not only a delicious treat, but a sight to behold, thanks to our in-house innovation and creative teams, partnerships with artisanal candy makers and brands from around the world, and commitment to the highest quality.


The Market


The global confectionery market is expected to hit $214B

According to MarketWatch, analysts predict that the global market for confections will reach $214B by 2026, up from $190B. 

Our target demographic of fashionable, influential women have been a major part of our brand’s rapid growth via social media. Over 90% of our shoppers are women.


We received the 2020 Wine Award from Cosmopolitan® Magazine for Best Rose Candy and have been featured in Vogue®, People® Magazine, Food & Wine, Forbes, Us Weekly, and The Today Show.


Our Traction




Approximately $25 million in revenue in 2020


   

Since we acquired Sugarfina in November 2019, we have leveraged the long-term growth potential of the brand by expanding distribution across our four sales channels as well as launching three new innovation platforms in 2020, and have plans to launch new innovations nearly every month in 2021.


We have implemented a go-to-market strategy that has dramatically optimized our inventory management, shipping, and supply chain processes while improving our gross margins and cash management.


WHAT WE DO


We sell luxury confections, with something for everyone


Our line of confections is a comprehensive blend of everything ranging from gummies to cordials, cocktail candies, and chocolate bars.

One of our signature offerings is the Candy Bento Box ®, which boasts a curated assortment of our Candy Cubes ®. This patented packaging system allows for total customization in-store and online thanks to the “Design Your Own Bento Box ®” feature.

We sell both directly to consumers and to wholesale retailers like specialty grocers, online gifting platforms, and specialty gift shops.


THE BUSINESS MODEL


A diverse portfolio for a truly omnichannel positioning, approximately 50% of sales from DTC

We have diversified our business model to capture new distribution opportunities while broadening our reach. Our omnichannel approach takes in revenue from five main sources:

Retail boutiques make up approximately 18.8% of our sales coming from 25 retail locations in North America.

Ecommerce represents over 34.1% of our sales and is our highest growth channel.


Wholesale provides 37.9% of our sales through over 2000 prestige wholesalers including accounts like Nordstrom ®, Bloomingdales ®, Paper Source ®, and high-end specialty grocers around the US and Canada.


Custom Corporate Gifting sales make up 6.8%, through over 1300 corporate and event clients.


International sales make up the remaining 2.4%, with a presence in Hong Kong, Australia, South Korea, Spain, and Japan.


*Omnichannel %sales as of December 2020

HOW WE ARE DIFFERENT


Broad intellectual property portfolio-making for a strong competitive advantage

We are a leader in the luxury candy and premium gummy space.

Thanks to our IP portfolio, this position is largely defensible, and as we continue to build our brand through increased marketing and branding campaigns — including our iconic packaging — we believe our market share is likely to increase.


THE VISION


Never stop innovating — both in product and in distribution

In addition to expanding our ever-growing list of products— we just launched new collections, including Spa by Sugarfina, our all-vegan Tropical Collection made with real fruit purée, and our new Hampton Water® Rosé Candy Bento Box®— we are continuously expanding distribution.

Our plans include expanding onto Amazon® USA and Rakuten® Japan, growing our specialty grocery store accounts, including internationally, opening retail stores selectively in strategic locations throughout the U.S., and ramping up distribution at our new centralized Las Vegas facility to meet increasing product demand. We are also exploring further wholesale expansion into Europe and Southeast Asia, as well as into the UK and the Middle East.


We are investing in digital marketing as well, to continue scaling our higher margin and higher growth eCommerce business.

Our buzz-worthy co-branded collaborations continue to surprise and delight our customers with new ways to think about candy with exciting new partners coming in 2021.

OUR LEADERSHIP


Innovative & passionate about our product


We are a dedicated and forward-thinking team focused on building the future of the candy market.

After acquiring Sugarfina we have focused on placing experienced executives and leaders in charge of their given specialties and have empowered them to thrive in their roles, which has resulted in a unique culture of innovation and collaboration. The Sugarfina leadership team has a combined 100+ years of experience in consumer businesses and building aspirational consumer brands.

WHY INVEST



Loyal customers and an amazing product

We have already proven through our efforts to appeal to our target audience of sophisticated, influential, and fashion-forward women, that we have an ideal product-market fit.


We believe our stellar reputation among these key audiences positions our brand to grow sustainably and rapidly in the next few years.



AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

                                               

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD- LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.


Quick Insert

In the Press

PR Newswire

Sugarfina, a Luxury Candy Boutique Brand, purchased by Bristol Luxury Group

GlobeNewswire

The Inside Scoop: Sugarfina Transports Taste Buds With Gelato-Inspired Candy

GlobeNewswire

#TreatItForward: Sugarfina Treats Everyday Superheroes to NEW Candy Care Package

Cosmopolitan

We Drank 90 Bottles of Wine to Find the Best Wines of All the Wines and It Was So, So Hard

Vogue

These Are the 2020’s Most-Googled Summer Activities (Plus What to Pack for Each One)

Martha Stewart

39 Gifts Your Bridesmaids Will Love

Food Network

17 Edible Gifts You Can Order this Valentine’s Day

Elite Daily

10 Sentimental Gifts To Give Your Partner After You Get Engaged

Seventeen

41 Insanely Cute (And Cheap!) Secret Santa Gifts That Are Perfect for the Holidays

Delish

9 Places Giving Out Free (And Super Cheap!) Cookies For National Chocolate Chip Cookie Day

Sweety High

The New Tea by Sugarfina Collection Is JUST What You Need to Pamper Yourself

Updates

Sugarfina: A Darling For Gifting Occasions

3 days ago

The anticipated launch of Sugarfina’s 2021 Holiday Collection dropped in October, generating excitement from fans and media outlets alike. It is no surprise that the luxury candy boutique, known for its uniquely packaged and highly giftable items, is a go-to destination for holiday shoppers. Made up of an assortment of artisanal sweets, the collection has had over 539 press mentions within the past two weeks, including prominent features in noteworthy publications and a vast variety of holiday gift guides. Items from the Holiday Collection include the best-selling Santa’s Workshop Advent Calendar and new seasonal treats ranging from $8.95-$195. 

The Advent Calendar, a best-selling item year after year, prompted Sugarfina to develop a special waitlist for customers to be notified when it became available. With nearly 12,000 email sign-ups to date, the Advent Calendar has been the most featured item to date, appearing in NBC New York’s’ “Counting Down in Style: What’s New in Advent Calendars”, New York Magazine’s “An Advent Calendar for Every Type of Person”, Food & Wine’s “The 25 Best Food and Drink Advent Calendars to Buy Online”, Bon Appétit’s “10 Chocolate, Candy, and Tea Advent Calendars Because It’s Time for Excess” and many others.

In addition to the 8 and 3 Piece Winter Village Candy Bento Boxes®, Santa and Mrs. Claus Cookie Canisters, Letters to Santa Mailbox and Chocolate Bars, and new exclusive seasonal flavors, Sugarfina’s Holiday Collection also includes two Hanukkah items. A press hit, the 8 Nights of Delight Candy Tasting Collection has been featured in The Hollywood Reporter, E! Online, Yahoo! Finance, POPSUGAR, and Thrillist to name a few. Accompanied by a Sweet Celebrations 3 Piece Candy Bento Box®, the entire collection offered sweetness for everyone at a selection of price points.  

As Sugarfina continues to surprise and delight customers with new innovative flavors and packaging, the buzz-worthy brand looks forward to offering an assortment of sweets for all gifting occasions. Cheers to a successful Holiday Collection!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina to be Featured on Peacock’s Today Show

11 days ago

As the hustle and bustle of the holidays continue, Sugarfina is excited to announce our most recent national flash sale with the Today Show on Jill’s Steals & Deals. Live on November 22nd, Sugarfina was thrilled to take our continued partnership with Today Show on NBC Universal’s streaming network, Peacock, where the segment will stream for 48 hours. 

Sugarfina featured three Today Show Bundles - our Bourbon Flask Gift Set, our Sips & Sweets Bundle, and our Festive Holiday Bundle at exclusive deal prices. All three bundles included delicious Sugarfina sweets, each at a different price point, offering gifts for everyone on shoppers' lists. 

We are proud of the success and brand awareness that this segment has brought to a new audience on Peacock and look forward to further delighting customers this holiday season. Check out Sugarfina’s exclusive offerings on our deal page here

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Launches Instant Corporate Gifting

18 days ago

Sugarfina has made corporate gifting sweet and simple this year with our newest integration, Corporate CandyDrop. An extension of our CandyDrop, Corporate CandyDrop is a whimsical and easy way for companies to give gifts! 

Perfect for last-minute orders, giftable items for Corporate CandyDrop include our 2 Piece Mailbox and a wide variety of our signature Design Your Own Candy Bento Boxes®. Simply choose a package in your price point, add up to 50 recipients’ email addresses, and voila! Recipients will receive an email prompting them to fill their Sugarfina box with an assortment of their favorite flavors. Whether your employees are working in the office or from home, their CandyDrop will get delivered right to their door. We look forward to offering companies an elevated way of sending gifts this year at the click of a mouse! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Peek Inside Santa’s Workshop of Sugarfina Treats

25 days ago

Sugarfina’s coming to town with our 2021 Holiday Collection. Honoring holiday traditions, this year’s assortment of irresistible festive treats has something extra sweet for everyone on your list. 

The exclusive release highlights our best-selling holiday advent calendar, a collector’s item that has an overwhelming waitlist, in a magical replica of Santa’s Workshop. With an array of classic holiday favorites, like Sparkle Pops, Merry Berries, and new seasonal treats, the countdown to Christmas has never been sweeter. Popular among wholesale partners and customers alike, our 8 Piece Winter Village Candy Bento Box is complete with a shakeable snow globe feature and depicts images of neighbors celebrating the most wonderful season of all. 

Discover heart-warming letters with our two festive chocolate bars and send letters to the North Pole with our Letters to Santa 2 Piece Candy Mailbox, a new seasonal exclusive. Perfect for believers of all ages, our Santa’s Train 3 Piece Candy Bento Box features three limited-edition treats: “Santa” Santa’s Donuts, “Elf” Holiday Presents, and “Penguin” Sparkle Pops. Filled with our newest cookie treats, the Mrs. Claus’ Peanut Butter Bites Canister is accompanied by Santa’s Cookie Dough Canister - the perfect treats for snacking on and for leaving out on Christmas Eve. Merry Christmas to all and to all a good bite!

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Continues Expanding Internationally!

about 1 month ago

Sugarfina continues its international expansion in Hong Kong with its newest boutique inside the luxury shopping center, Times Square. Known as Hong Kong’s first “vertical mall”, the iconic shopping destination is located in the heart of Causeway Bay and is one of the most popular tourist destinations on Hong Kong Island. 

With the continuation of our larger global expansion strategy, we are excited at the opportunity to provide another shopping location to our fans overseas and introduce new customers to our unique artisanal flavors. From Los Angeles to Causeway Bay, Sugarfina looks forward to giving residents and travelers alike a taste of the sweet life. 

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Opens Pop-Up Location at Festival Walk

about 1 month ago

As Sugarfina further expands in Hong Kong, we are excited to announce our newest pop-up location at Festival Walk shopping center. Located in the upscale residential area of Kowloon Tong, a bustling urban area in Hong Kong, the landmark territorial mall has nearly 1 million square feet of retail space attracting local shoppers and tourists alike. 

From now until February 2022 the Sugarfina pop-up will offer core best-sellers such as Champagne Bears®, Sugar Lips® and Dark Chocolate Sea Salt Caramels in addition to our 2021 Holiday, Lunar New Year, and Valentine’s Day collections. We look forward to satisfying the sweet cravings of new customers overseas with our variety of artisanal treats for gifting and self-indulgence.  

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Brews Up Coffee Collection Expansion

about 2 months ago

Sugarfina is making it easy to get back to the grind of things this Fall with two new coffee cordials. The Coffee Collection expansion dropped on National Coffee Day, weeks from National Boss’s day, and is sure to keep those headed back to everyday life positively pro caffeinated. 

As Sugarfina continues to innovate and delight customers at precise times in their lives, our new Cappuccino Cordials and Vanilla Latte Cordials are grounds for celebration. Featuring chocolate shells filled with liquid cappuccino and liquid vanilla latte, the two cordials join our Coffee Collection which includes Cold Brew Cordials, Cold Brew Bears, Iced Vanilla Latte Bears, and Kona Espresso Beans. Sugarfina is thrilled to offer a little sweetener to every coffee lover. 

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Announces New Pop-Up Location

about 2 months ago

As shoppers begin their search for this holiday’s hottest and must-have gifts, Sugarfina is delighted to announce a new pop-up location in Los Angeles at the iconic Fred Segal flagship store on Sunset Boulevard with a collection of craveable confections. 


For 60 years, Fred Segal has embodied “LA Cool - to the entire world” continuously staying ahead of trends with innovative lines and brand collaborations. As a Los Angeles based-brand with aligning values, Sugarfina felt this immersive experience in the heart of West Hollywood was the perfect fit and something that both brands’ customers would love. From now until December 31st, best-selling flavors, Candy Bento Boxes®, and signature Sugarfina trunks will be available to purchase. During the first week of November, Fred Segal will unveil Sugarfina’s eagerly anticipated 2021 Holiday Collection including some of the season’s sweetest stocking stuffers in addition to a very special New Year’s Eve Champagne Celebrations display. We look forward to providing customers with gift sets and beyond in an unparalleled retail experience. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Announcing the 2021 Equity Crowdfunding Week

2 months ago

On October 4 - 8, 2021 the inaugural Equity Crowdfunding Week will take place. This 5-day event that we're proudly supporting marks a big milestone in the fight for closing the wealth divide and democratizing entrepreneurship.


 Join us alongside every major company in the industry for an action-packed week that will teach you how to work towards building sustained financial prosperity, invest in equity crowdfunding, launch a successful crowdfunding campaign & how to raise your first million dollars through the crowd.


 This event is free to attend. Register here.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Announces DashMart Inclusion

2 months ago

Growth in same-day delivery services has skyrocketed largely due to the growth of the e-commerce sector. Category leader DoorDash recently launched DashMart, an online boutique marketplace offering delivery of snacks, groceries, and other food-related products to customers.


As Sugarfina continues to refine shopping convenience and expand purchase accessibility, our latest partnership with DashMart will allow customers to satisfy late night cravings and last minute giftings with our sweets. The delivery service will carry Sugarfina favorites like Champagne Bears®  and Dark Chocolate Sea Salt Caramels and popular seasonal gifts such as our Halloween Witch’s Potion Candy Bento Box® and anticipated Holiday Advent Calendar. We look forward to delighting customers at their doorsteps! 


DoorDash Launches New Format DashMart | AndNowUKnow


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss 

Sugarfina Files First Half 2021 Financials with SEC

2 months ago

On September 15th, Sugarfina filed its Form 1-SA Semiannual Report pursuant to Regulation A with the S.E.C. We are proud and excited about the progress we have made expanding distribution, new innovation performance, and opening our new Las Vegas Operations facility. Our new facility enables us to accelerate distribution expansion to scale our revenue base. 


  1. Delivered 36% revenue growth for the first six months of 2021 versus the first six months of 2020. Revenues during this period were $13.2 million and for the last twelve months now total $28.5 million. 

  2. Drove 50% growth in revenues year over year in our wholesale and retail segments.

  3. Reduced the six-month net loss by $500,000 - from $2.1 million in 2020 to $1.6 million in 2021. 

  4. Reduced SG&A expenses as a percentage of revenues by over 10% points.

  5. Secured 100% forgiveness of our $2 million April 2020 PPP loan. 

  6. Extended our production agreement with our co-packer and amended the agreement favorably to reduce our storage requirements and future costs. 


We encourage investors and potential investors to review the entire Form 1-SA here. 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Launches 2021 Halloween Collection

3 months ago

Sugarfina is bewitching gals and ghouls of all ages and celebrating the spirit of fall with our 2021 Halloween Collection. Featuring a concoction of select sweets resurrected only for Halloween, this potion is filled with treats to make your cauldron bubble.


The most spookalicious of the collection is our new glow-in-the-dark Witch’s Potion Candy Bento Box ® which captures the holiday’s spooky sweet essence to its core. The Halloween assortment features four wickedly sweet Candy Cubes including our seasonal favorites Zombie Brains and Sugar Skulls and best-selling Apple Frogs and Candy Apple Caramels. We are thrilled to get customers in a festively frightful spirit with these spell-binding treats. Be sure to check out the collection here



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Continues Expansion in Canada!

3 months ago

As Sugarfina continues to prioritize the expansion of product distribution both domestically and internationally, we are excited to announce our latest partnership with Urban Fare. With six locations in British Columbia and Alberta, this gourmet grocer is known for its focus on high-end foods, attracting foodies from near and far. 

In addition to introducing food connoisseurs to our premium, iconic candies, we are thrilled to offer our Canadian family a convenient Sugarfina purchase point as we expand with this new partner. Come find us at their downtown Vancouver, Calgary, and Kelowna locations! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina - On a Caribbean Getaway to SLS Baha Mar!

4 months ago

Sugarfina on a Caribbean getaway! Hotel guests of SLS Baha Mar, located in the Bahamas, can now delight in the sweetest treats in the comfort of their room.


Known as a sophisticated and glamorous tropical sanctuary for travelers, SLS Baha Mar remains a luxurious destination for travelers. With an aligned clientele, Sugarfina is excited to be highlighted in nearly 300 guest rooms. Featured in the minibar, we look forward to delighting consumers from around the world. The perfect pool-side treat! 



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina Introduces a New Batch of Cookies!

4 months ago

Sugarfina’s 2020 Cookie Collection launch introduced dessert lovers to a bake-free cookie treat during the height of quarantine. The collection became an instant hit, leaving customers asking for more. 


As we listen to our fans and continue to develop new products, we are excited to introduce a new batch to our Cookie Collection. Introducing Peanut Butter Cookie Dough - decadent cookie dough bites wrapped in creamy peanut butter, coated in rich, dark chocolate. And our new Birthday Cake Batter White Chocolate Bar topped with rainbow sprinkles and cake batter flavored cookie dough crumbles. Cookie lovers rejoice! 


Be sure to check out the collection here!



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Ready for Takeoff at Soto & Sanchez in LAX Airport!

4 months ago

As travelers are clamoring to get away, Soto & Sanchez has REOPENED its gates in Los Angeles International Airport! Passengers have a NEW destination for treats inside Tom Bradley International Terminal and Terminal 1.


Sugarfina is thrilled to welcome home and wish ‘safe travels’ to globetrotters, tourists and commuters with a cheerful assortment of best-selling and seasonal candies, chocolates and gifts. Travelers can discover our Rainbow 3 Piece Candy Bento Box®, Tropical Collection of gummies made with real fruit purée, and “I LOVE LA” 2 Piece Candy Bento Box®. Stressful travel has become so much sweeter! 


ABOUT | sotosanchez


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

World’s First Hard Seltzer Gummies!

5 months ago

On-trend brand collaborations with category leaders and disputers are a key part of Sugarfina’s brand DNA. I am thrilled to announce the launch of TRULY x Sugarfina and introduce the world’s first hard seltzer-infused gummy bears. We’re excited to be partnering with Truly Hard Seltzer, a leader and innovator in the hard seltzer category, to bring this first-of-its-kind product to life!

 

It was a fun and exciting challenge for our product innovation team to figure out how to infuse candy with a spiked seltzer beverage. The four delicious flavors – Watermelon Kiwi, Pineapple, Mango, and Passionfruit – TRULY allow the flavors of the hard seltzer to come to life in gummy form.

 

This collection will add a pop of color and flavor to any backyard barbecue, beach day, or gathering with friends, and it’s here just in time for the 4th of July. Be sure to check out the collection here!   


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Introducing The Simpsons x Sugarfina

6 months ago

We’re thrilled to continue celebrating this summer with a new brand collaboration, in partnership with The Simpsons. With inspiration from this beloved TV family and the longest-running primetime scripted show in television history, we’re premiering five new candies – “Homer” Donuts Cereal, “Marge” Chocolate Pearls, “Bart” Apple Skateboards, “Lisa” Pineapple Saxophones, and “Maggie” Strawberry Pacifiers, along with a limited-edition TV Tasting Box and an indulgent chocolate bar inspired by Homer’s love of donuts.

 

We’re excited to partner with this iconic show and these beloved characters that have a long-standing history with American families. Whether you’re on the couch watching The Simpsons, or out for a night at your local version of Moe’s, The Simpsons x Sugarfina® Collection is the perfect snack and the most delicious collector’s item yet!

 

Be sure to check out the collection here!


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Father’s Day Gifts available NOW!

6 months ago

As we continue to provide luxury gifts for every occasion, I’m excited to share that our Father’s Day Collection is live on www.sugarfina.com and available in our boutiques as well. This year’s campaign celebrates all dads, from the Dapper Dads, Top-Shelf Dads, and Chocoholic Dads we all know and love, and features our Vice Collections as well as our best-selling Cookie Collection. While we think all Sugarfina candies work for this occasion, we’re thrilled to highlight our curated selection of Father’s Day gifts!

 

Be sure to check out the collection here and order in time for June 20th! 


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Watch our latest Town Hall with Angels & Entrepreneurs

6 months ago

As an additional opportunity to share our future business plans, we recently connected with Angels & Entrepreneurs’ founder, Neil Patel, in a real-time conversation to directly answer his questions about our Reg A+ offering. We outlined strategic choices such as our new, central distribution center, exciting upcoming collections, and our shift in focus to e-commerce platforms. 

 

If you’re a subscriber to Angels & Entrepreneurs, tune in to watch the full conversation here and hear Neil’s thoughts.

 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW Gourmet Grocery Account!

6 months ago

Sugarfina’s expansion into the “gourmet grocery” world has exploded over the past 12 months, and show no signs of slowing down! I am excited to share our latest account, McCaffrey’s Food Markets, located in Pennsylvania and New Jersey. This high-end grocery store will offer a variety of our candies, including Dark Chocolate Sea Salt Caramels, Champagne Bears®, and our Gelato Collection.

Come find us at their Yardley, Newtown, Princeton, and New Hope locations!


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Expansion in Canada!

6 months ago

We are excited to announce our continued e-commerce expansion as we partner with Well.ca in Canada! Well.ca is an online platform that features Canada’s most popular health, beauty, and skincare products. They ship Canada-wide and offer amazing assortments including home, lifestyle, bath, and skincare, as well as luxury snacks and beverages. 


Our top 15 core Candy Cubes® will be featured as part of their assortment, along with a selection of chocolate bars, Candy Bento Boxes®, and other seasonal items as our collections continue to launch throughout the year.


We are thrilled to expand into this account as we continue to set our business up for success and navigate the boom of e-commerce shopping. Well.ca has exponentially grown in their own sales with their food category this past year, and we are hopeful that with Sugarfina’s addition, we will contribute to that growth curve.

 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.


Sugarfina is Setting Sail!

6 months ago

As summer kicks into full gear, I am excited to announce that we have launched our first-ever cruise ship partnership! We’ve partnered with Royal Caribbean and Heinemann Americas for in-store branded fixturing and various additional activities on their “Odyssey of the Seas” ship, which departs from Israel in June.

 

We will have two full wall bays and tables in their main store, with products such as our Gelato Collection, Sugar Lips®, and celebratory Candy Bento Boxes® such as Happy Birthday, Thank You, Cheers, and Rosé All Day. We will also participate in tasting events and sampling activations for guests to enjoy. Lastly, we have created an exciting commercial introducing Sugarfina that will play in all of the estate rooms on board!


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Luxury Hospitality Expansion Continues!

7 months ago

As consumers continue to embrace travel, we are working to ensure Sugarfina is present in our consumers’ destinations this summer and beyond! I am excited to announce we have expanded into seven luxury SBE properties – Mondrian LA, SLS South Beach, SLS Brickell, HYDE Midtown, SLS LUX Brickell, SLS Baha Mar, and SLS Cancun.

 

We will be present in the minibar inside all guest rooms and look forward to continuing our partnership with these luxury hospitality accounts as we delight more guests from all around the country and world!


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW Las Vegas Hospitality Account

7 months ago

With several new strategic wholesale accounts launching these next few months, I am excited to share the latest Las Vegas hospitality venue featuring Sugarfina @ Red Rock Casino Resort & Spa.

 

We are now available in the mini bar in 796 hotel rooms with best-sellers such as Dark Chocolate Sea Salt Caramels, Sugar Lips®, and our deliciously indulgent Choco Chip Cookie Chocolate Bar. We are excited to continue to drive brand awareness and product trial throughout the city!


 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Highlights from our 2020 Annual Report!

7 months ago

I am happy to share with you all the filing of our 2020 Annual Report on Form 1-K, which you can access by clicking on the “Sugarfina Corporation’s SEC Edgar Page” link here on our StartEngine page. This report contains company results and financials for the fiscal year 2020, and while 2020 was one of the most challenging years in recent memory, we are proud to share with you our results and a little more of what is to come in 2021.

Some significant 2020 achievements we want to highlight:

  • $25 million in sales during 2020 despite the COVID-19 shutdowns
  • Improved our net earnings by $40 million
  • Increased our e-commerce channel revenues to 34% of our total business, versus 16% in 2019 and was up 37% YOY
  • Increased gross margin as a percentage of net revenue by 14% versus 2019
  • 2020 holiday sales of our famous Advent Calendar exceeded sales in 2019
  • Reduced selling, general and administrative expenses by $28 million, or 63%, versus 2019
  • Opened three new retail stores in key Southern California locations on favorable terms
  • Expanded international distribution into Australia and Japan
  • Grew our e-commerce customer list from 424,000 subscribers at the beginning of 2020 to 480,000 potential customers
  • Launched brand new innovations, like our Tea, Gelato, and Cookie Collections, Cold Brew Cordials, and vegan Cranberry Cocktail Bears

Despite the unforeseen COVID-19 related challenges in the year 2020, I must say that I am very proud of our results as a company, and I am extremely proud of the team of talented and hard-working professionals at Sugarfina who worked tirelessly to see the company through the depths of the pandemic, positioning us for a successful 2020 holiday season.

Retail sales in our boutiques were down $13 million primarily due to the COVID-19 closures and our exiting unprofitable retail locations opened by our predecessor company. Starting in mid-March we closed our retail stores and began re-opening them starting mid-June 2020 at restricted occupancy levels that lasted through year-end. We worked quickly to pivot to our e-commerce channel and grow our own list of social media followers and email subscribers, as well as to launch our own Amazon storefront. Similarly, when many of our wholesale accounts were forced to close their stores, we quickly moved to make Sugarfina products available online with a wide variety of internet retailers and expanded our distribution into the retail accounts that were universally open in North America such as gourmet grocery stores. We also took the opportunity to identify and eliminate waste by cutting our unprofitable products, reducing inventory investment, and rebuilding our new product innovation processes.

Now, as retail sales are increasing with the distribution of the COVID-19 vaccine and as our custom sales pick back up with the increase in weddings, baby showers, and similar events, we are poised to benefit from the strong foundation we built during the pandemic, including increased e-commerce sales, a variety of new online and grocery wholesale accounts, new retail boutiques, more favorable gross margins, and drastically lowered expenses.

We encourage our investors and prospective investors alike to peruse our 1-K filing and to leave us their questions and comments here on our StartEngine landing page. We look forward to another year of growth and expansion as we spread sweetness to even more fans around the world.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW GoPuff Digital Distribution!

7 months ago

I’m thrilled to share our rapid distribution expansion on a national scale and announce that we recently launched on goPuff! GoPuff is a digital delivery service operating in over 650 cities, including major markets such as Philadelphia, Seattle, Boston, Phoenix, and Atlanta. We are available in 240 markets with expansion plans in progress for all goPuff markets.

 

Customers can purchase our best-selling Champagne Bears®, Sugar Lips®, and Peach Bellini® Small Candy Cubes®, alongside our Cheers 3 Piece Candy Bento Box® and Rosé All Day 2 Piece Candy Bento Box®, and have their sweet treats delivered in as quick as 20 minutes in some areas. GoPuff is also available 24/7 in select markets and we think Sugarfina is the perfect treat to satisfy those late-night cravings!


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Continued Expansion with Landry’s Kitchen

7 months ago

After successful activations for Valentine’s Day and Easter, we were also featured in Landry’s Kitchen meal program for Mother’s Day. These upscale meal kits have grown in popularity as customers are celebrating holidays at home, but still looking for delicious and special options to celebrate.

 

Those who purchased the Mother’s Day meal received our Floral 2 Piece Candy Bento Box®, filled with But First, Rosé Roses, Dark Chocolate Sea Salt Caramels, and Peach Bellini®.


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina on Today Show!

7 months ago

Following on the heels of our successful Holiday flash sale back in December, we were invited back to Jill’s Steals & Deals on the Today Show for a Mother’s Day segment! Four Today Show-exclusive Candy Bento Boxes® were featured on national television, both in a sparkling print as well as our iconic XOXO pattern. I’m excited to share that we sold 3,787 units of these gorgeous Mother’s Day gifts in 24 hours, gaining national brand awareness and product trial.

 

Watch our broadcast segment here!


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Hampton Water x Sugarfina COMING SOON!

7 months ago

With summer around the corner, I’m excited to share an exclusive sneak peek at our newest brand partnership with Hampton Water Rosé – an award-winning rosé brand owned by Jon Bon Jovi and his son Jesse. Launching soon, this collaboration is inspired by sun-kissed days and Hamptons getaways and features our best-selling rosé-infused gummies.

 

This Candy Bento Box® is perfect for kicking off Memorial Day weekend, celebrating National Rosé Day on June 12th, and other summer gatherings. Shop this launch starting May 10th on www.sugarfina.com and Sugarfina boutiques!

 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Watch our Town Hall!

8 months ago

Dear Investors,


I am excited to share that we recently hosted a town hall through StartEngine, where we connected with potential investors in a real-time conversation to directly answer questions about the investment opportunity and to better understand our future business plans. We outlined the strategic rationale of our new distribution center and gave sneak peeks of exciting collections launching soon!

 

Tune in to watch the full conversation here.

 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sneak peek of NEW Spa Collection!

8 months ago

Dear Investors,

 

I’m excited to share an exclusive sneak peek of our newest collection arriving in April. Spa by Sugarfina® is a delightful collection of treats created to transport your senses as you reminisce about the relaxing and indulgent experiences at your favorite spa.

 

Inside this 3 Piece Candy Bento Box® sits three mouth-watering sweets inspired by the soul-soothing flavors of Strawberry Hibiscus, Melon Cucumber, and Clementine. We are excited to introduce this during Mother’s Day as we celebrate moms everywhere.

 

Preorder Spa alongside our other Mother’s Day treats starting April 5th at www.sugarfina.com!


 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

New Partnership in Europe

8 months ago

Dear Investors,

 

I am excited to announce the international expansion of Sugarfina into Spain with a new luxury candy boutique in Madrid. We are thrilled to partner with Selekta Sweets, the creator of Selekta Events, as we open our doors in March. A curated selection of iconic Sugarfina treats will be available year-round, with prime placement throughout the store. Our best-selling collections such as Tea, Cookie, Cheers, and Rosé All Day® will be supported by a wide assortment of our single Candy Cubes®.

 

Selekta Sweets is a unique gourmet candy and chocolate shop that celebrates indulgence. Whether treating oneself or others, Selekta Sweets satisfies every sweet-tooth craving, including those with dietary sensitivities made with the finest natural ingredients.

 

We are thrilled to introduce Sugarfina to new customers around the world. It is our mission to continuously surprise and delight them with the most innovative luxury treats!


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Expansion into South Korea!

9 months ago

Dear Investors,


We are thrilled about the expansion of Sugarfina in South Korea as we partner with Hanwha Group within Galleria Department Store, a leader in luxury lifestyle department stores. Sugarfina will launch at Galleria Luxury Hall in Seoul, one of the world’s premier retailers located in the high-traffic, upscale area of Gangnam-gu.


Sugarfina will be featured inside the new Fred Segal location, which will offer customers a unique shopping experience that embodies the style and culture of Los Angeles, California.


Our iconic Sugarfina-branded candy wall fixture will be a permanent activation launching in March and will feature a wide assortment of our signature core products, including best-sellers Peach Bellini® and Dark Chocolate Sea Salt Caramels. 



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Partnership with Resorts World Las Vegas

9 months ago

I’m pleased to announce our partnership with Resorts World Las Vegas, set to open early Summer 2021. We are excited to partner with the Genting Group’s Las Vegas team to be part of this property, which is one of the largest 5-star, luxury real estate developments in North America. Genting Berhad owns additional hospitality properties in Malaysia, Singapore, and the Bahamas, and this is their first venture into Las Vegas.

 

A brand-new, 400-square foot Sugarfina boutique will open inside the property, alongside nightlife, globally inspired cuisine and mixology, star-studded performances in a 5,000-capacity theatre, and additional curated and exclusive retail experiences. Our boutique will sit off of the main atrium, right before guests enter the main casino area and be enhanced by pop-up kiosks throughout the property. We are also exploring Sugarfina in-room offerings and co-branded gifting programs.

 

We are ecstatic to be a part of this truly groundbreaking property, ushering in a new moment in Las Vegas history!



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Interview with Kevin O’Leary (Mr. Wonderful)

9 months ago

Dear Investors,

 

I am excited to share that Sugarfina was featured on the latest installment of StartEngine’s MEET THE INNOVATOR series. I sat down with Kevin O’Leary (also known as Mr. Wonderful on Shark Tank) and discussed Sugarfina’s strategic decision to partner with StartEngine on equity crowdfunding.

 

We chatted about Sugarfina’s unique brand position in luxury confections, our aggressive pipeline to introduce new product innovation, our focus on e-commerce, and our thoughtful plans for expansion – including a new, centralized distribution center in Las Vegas. We also dug into the rationale behind equity crowdfunding which was to invite our beloved customers to be a part of our company’s journey as we grow.

 

Watch the full conversation here!


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW International Partnerships

9 months ago

As we continue to accelerate our global expansion, I’m excited to let you all know that Sugarfina is officially live on Rakuten, Japan’s second-largest e-commerce site. We are thrilled to bring our innovative products and iconic packaging to Japanese consumers through this direct-to-consumer e-commerce platform, with our very own branded storefront.

 

The online assortment includes core Sugarfina candies such as Sugar Lips®, Bubbly Bears®, Rosé All Day® Bears, and Dark Chocolate Sea Salt Caramels, alongside our new Tea by Sugarfina and Holiday Collections. We also offer our famed Design Your Own Candy Bento Box® experience for consumers to treat themselves.

 

While Sugarfina has an existing presence in Asia with our two retail boutiques in Hong Kong, this is the first time Sugarfina has been introduced directly to Japanese consumers. Due to the pervasive gifting culture in Japan, we feel the Sugarfina brand image and ideals fit the consumer culture well – not to mention, our Asian-inspired Candy Bento Boxes® and other luxurious and giftable packaging. Check out our page here!


Additionally, I’m excited to share that we partnered with upmarket Australian department store, Myer, to bring Sugarfina “down under” for the 2020 holiday season. The full product assortment, which included fan-favorites such as Bubbly Bears®, Birthday Cake Caramels, and Watermelon Slices, was listed on Myer’s e-commerce site for viewing and to place an in-store pickup order. Sugarfina was available for purchase inside 43 Myer locations across the country and merchandised in their famous Giftoriums.


We’ve received many requests over the past year from customers who visited us in the United States and wished we would expand to Australia. We are thrilled we were able to delight those customers with an in-store experience and hope to continue offering Sugarfina every holiday season. 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

We’ve Raised $500K!

9 months ago

Dear Investors,

 

Our Regulation A+ Offering has raised $500,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 

 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

 

 



NEW Sugarfina Boutiques

9 months ago

I’m happy to share that we’ve opened four new Sugarfina boutiques across Southern California, where many of our key consumers are located. The current economic environment has enabled us to opportunistically secure these new locations in upscale shopping centers, under attractive variable percentage of sales rent structures with minimal capital investment.

 

We’re excited to introduce Sugarfina to Westfield Topanga, a key location in the greater Los Angeles area. We are now open at Westfield Santa Anita, where Sugarfina previously held a boutique for two years with many loyal and returning customers in that region. Additionally, we have opened shops at Westfield Fashion Square and Westfield Culver City, locations close to one of our best-performing boutiques nationwide, Westfield Century City.

 

If you’re in the area, come swing by and say hi to our new, candy-filled boutiques!

 

Westfield Topanga

6600 Topanga Canyon Blvd

Woodland Hills, CA 91303

 

Westfield Santa Anita

400 S Baldwin Ave

Arcadia, CA 91007

 

Westfield Culver City

6000 Sepulveda Blvd

Culver City, CA 90230

 

Westfield Fashion Square

14006 Riverside Drive

Sherman Oaks, CA 91423



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Did you catch us on Today Show?

10 months ago

As we wrap up a busy holiday season, I’m happy to share details of one of our most successful partnerships last quarter, a national flash sale with Jill’s Steals & Deals on the Today Show – driving brand awareness, product trial, and traffic to our e-commerce site!


This 24-hour flash sale went live on December 4th and featured three Today Show exclusive bundles – our Bourbon Bundle, Winter Wonderland Bundle, and Sweet & Sparkling Bundle. All three bundles featured iconic Sugarfina candy perfect for the holiday gifting season and we even received a great shout-out on the air from Carson Daly, who purchased four!

 

Within the first four hours of the sale, we sold out of the Bourbon Bundle and were close to selling out of the other two offerings. After 24 hours, we sold almost 5,000 units. Given the success of the promotion, the Today Show has invited us back for a Mother’s Day feature in April 2021.

 

Watch our broadcast segment here!



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

SNEAK PEEK of Spring Collections!

10 months ago

Spring is on the horizon and I’m excited to share an exclusive sneak peek at our two newest collections, launching in early March. Our Easter assortment feels fresh, colorful, and bright, perfect for celebrating the upcoming holiday on April 4th. 


Additionally, we are thrilled to introduce our first-ever, fully vegan Tropical Gift Set, which includes our fan-favorite Island Pineapples alongside two new vegan gummies, Magic Mangos and Summer Strawberries! Shop Easter starting March 1st, and Tropical starting March 15th at www.sugarfina.com.  



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Introducing our Las Vegas Center!

10 months ago

With a number of growth initiatives we’ve recently launched and several opportunities on the horizon for 2021, I’m thrilled to announce the opening of our new warehouse and logistics center, located in Las Vegas, Nevada. Our target opening date for this fulfillment center is late May, expanding the capacity to service our ever-expanding customer base and distribution platforms.

 

This facility will be our primary location to ship and house goods in a strong, pro-business climate. The low regulatory and pro-business environment in Las Vegas presents a huge opportunity for Sugarfina and the expertise in the labor force in this area is outmatched and readily available.

 

We believe a more central warehouse will increase fill rate and on-time shipping while providing tremendous efficiencies in our inventory and working capital management.



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

We've raised $200K!

10 months ago

Our Regulation A+ Offering has raised $200,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW Grocery Retailers!

10 months ago

As we continue Sugarfina’s expansion into the “gourmet grocery” world, I am excited to share more about our recent partnerships with two premium grocers in key major cities – Mariano’s in Chicago, and Andronico’s in Northern California. We are thrilled to expand into these essential businesses where our target consumer is already shopping for their premium groceries.


We launched in 28 Mariano’s locations in November with a beautiful presentation of holiday and core best-sellers, bringing the very best of Sugarfina to Chicagoland! We partnered with Mariano’s on their bakery and confections strategic initiative. In 2021, we plan to convert the existing fixtures into Sugarfina branded destinations, bringing even more of our iconic branding to life in this luxury grocery space.


With Andronico’s, we launched Sugarfina branded fixtures into three of their top volume stores in San Francisco, Los Altos, and Berkeley, California. The fixtures feature 15 of our best-selling Small Candy Cubes® along with a holiday assortment that brought the Sugarfina magic of the holidays to Northern California. We’re very pleased with the initial sales on the fixtures and are now expanding into two additional locations in early 2021.


If you’re in Northern California or Chicago, make sure to stop by!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Launch on Amazon!

10 months ago

With the great success of our e-commerce business on our own digital platform throughout such an unprecedented year, I’m excited to share with you all that we’ve officially launched Sugarfina on Amazon.com!

 

We’re thrilled to add another digital e-commerce distribution channel to our business, increasing brand awareness with a presence on the nation’s largest online retailer. As we navigate these unique times with the COVID-19 pandemic, more and more consumers are shopping online. We are now making our product available to consumers on the highest traffic business-to-consumer platform in the world.

 

We’ve curated our newly launched Sugarfina store on Amazon with our Holiday Collection and a few of our best-selling core treats. Each week we will add to the assortment items from our internationally developed product line to delight our new consumer base. Meanwhile, our digital marketing team is investing in keyword search and advertising activities to drive awareness and trial among Amazon shoppers.

 

Visit our Amazon storefront here!



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Valentine’s Day Available NOW!

10 months ago

Love is in the air this season and we’re joining the fun with our just-launched Valentine’s Day Collection! A step up from your typical box of chocolates, these crush-worthy sweets are a great way to spread love this season. We’re especially excited to introduce our brand-new Pucker Up 2 Piece Candy Bento Box®, which features two of our best-sellers – Sugar Lips® and Peach Bellini®. Shop the full collection here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Holiday Collection Success

11 months ago

With our busiest season in full swing, I’m excited to share the success of two of our top-performing Holiday products, our fan-favorite 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box.

 

These items received tremendous buzz across social media, press outlets, and our core consumers, who await their return each year. Across the total company, we sold over 30,000 Advent Calendars and 7,000 8 Nights of Light – driven by our U.S. e-commerce site, contributing over $1 million from those two items alone.

 

We are delighted that consumers love these “holiday countdown” tasting collections and can’t wait to brainstorm how to bring the holiday joy even more next year!

 

Check out some of our biggest press hits for the 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box below!

 

Bustle

Food Network

Good Housekeeping

New York Magazine

PopSugar

Refinery29

Rolling Stone

Town & Country


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW Lunar New Year Collection!

11 months ago

I’m excited to introduce our fan-favorite, limited-edition Lunar New Year Collection, perfect for ushering in this much-awaited Year of the Ox! Whether celebrating the return of our lychee-flavored Lotus Flowers or sending a gift to a friend, we hope these delectable treats bring you good luck and fortune. Shop now here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.




Birth of Sugarfina 2.0

11 months ago

Dear Potential Investor,

 

Thank you for considering investing in Sugarfina. I would like to share with you a little about the unique journey of the Sugarfina brand. 

 

My partners and I acquired the brand and assets of Sugarfina out of bankruptcy on October 31, 2019 at what we believe was a discount to the operating value in a properly led organization. The primary assets included the trademarks and design patents, accounts receivable, and inventory of the predecessor company. I believe our investment price reflected the standalone value of these individual assets in a public auction and not that of a vibrant operating company. We quickly began re-building the operations in the first few months while filling as many orders as possible with the limited product inventory we acquired. Then, the COVID-19 pandemic struck. During this period of time I designed, built, and implemented a new operating model training our team on new ways of working and decision-making that accelerated performance. Over the summer months we put the brand in position for a highly successful fall-holiday season with strong in-stock levels, new product innovation, new points of distribution, and captivating new Halloween and Holiday offerings. We sold over 30,000 Advent Calendars this year at an average retail price of $45!

 

We are truly optimistic as we move into 2021. Some of our 2021 initiatives include:

 

  1. Launching newly designed Lunar New Year, Valentine’s Day, and Easter collections

  2. Bringing to market a vegan Tropical fruit-inspired collection and a separate vegan gummy and chocolate bar collection 

  3. Ramping up our new online stores on Amazon and Rakuten

  4. Launching four new exciting brand collaborations

  5. Building a new centralized distribution center in Las Vegas dynamically expanding our capacity 

  6. Continue expanding our presence in premium grocers

  7. Expanding and accelerating our social media and public relations initiatives

 

I truly believe that the bankruptcy of Sugarfina’s predecessor handed my partners and I a great opportunity to take a fantastic brand with valuable assets and loyal fans, and to commercialize it as it deserved. We are thrilled to develop strategies and initiatives to pursue the many opportunities we see each week, and to bring luxury, indulgence, and sweetness to more consumers, whether at home, in our boutiques, in their favorite shops and grocery stores, or around the world. We invite you to become a part of the unique story of the Sugarfina brand by investing in our vision for the future. 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Introduction from CEO

11 months ago

I hope this note finds you safe and healthy during this holiday season! I’m pleased to introduce myself as the CEO and Co-Investor of Sugarfina. This brand fused a valuable synergy in my life, uniting a long passion for delighting consumers and my persisting sweet tooth. After an exciting first year, I’m honored to welcome you on this journey of dreaming and working together to bring more joy, to more people.

 

My three partners and I purchased Sugarfina on November 1, 2019. Our iconic brand partners with expert confectioners to develop a truly indulgent experience that makes folks of all ages smile with delight. We believe that we can profitably and dynamically expand distribution and provide more consumers a sweet, luxury experience with innovative treats from around the world.

 

Before leading Sugarfina, I developed and commercialized under-managed businesses into high-growth enterprises in the healthy snacking and beverage, hospitality, and apparel consumer segments. My strategic vehicles for success are innovation, distribution expansion, operations, and financial in nature; and my 25 years of C-level experience includes leadership positions with highly competitive, aspiration-driven consumer brands such as GT’s Kombucha, Bolthouse Farms, Levi Strauss, Caesar’s, Hilton, and Marriott.

 

Since acquiring Sugarfina, our team has been streamlining and commercializing operations while expanding and diversifying our customer base into new countries and onto more digital and online channels. Meanwhile, we brought to market innovative collections inspired by tea, gelato, and cookies while refreshing the brand’s distinctive, gift-ready packaging. Our business this Fall and Holiday season has been robust, and we are excited about 2021 and beyond!

 

I remain committed to you, our team, and our loyal customers as we navigate this unique time in history, with the goal of bringing the Sugarfina brand to more consumers across the globe and delivering them joyful treats. We are grateful to have you all join us on this journey and look forward to an exciting pursuit, hand in hand.



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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