Sugarfina

Candy made for grown-ups

Sugarfina

Candy made for grown-ups

El Segundo, CA
Food & Beverage
Sugarfina is a luxury candy brand that has redefined the confectionary market. With a comprehensive line of luxury sweets, Sugarfina has something for everyone.

$684,469

raised
479
Investors
$125M
Valuation
$10.00
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$25M
Offering Max
Reg A+
Offering

$684,469

raised
479
Investors
$125M
Valuation
$10.00
Price per Share
$500.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$25M
Offering Max
Reg A+
Offering

Rewards

Get rewarded for investing more into Sugarfina:

$1,000+
Investment
The Sweet Life
Invest $1,000+ and receive access to our owner’s only candy club and a $100 candy credit for every $1k invested (up to $5k). Get first access to limited candy releases and promotions. Plus early invites to tastings and events.
$10,000+
Investment
Ten for Ten
Invest $10,000+ and receive 10% bonus shares with your investment plus all the perks of The Sweet Life.

Offering Circular | Selected Risks Related to this Offering Sugarfina Corporation's SEC Edgar Page


For more information on Sugarfina Corporation download and review the Offering Circular. The Offering Circular should be reviewed before making an investment decision.

Reasons to Invest

💸 $18 million in revenue since acquisition in November 2019


🍬 Extensive intellectual property portfolio


🍭 Iconic brand with 470,000+ e-commerce customers



💗 Loyal customers and an amazing product



Life should be sweet

At Sugarfina, we make everyday moments a little sweeter. We've partnered with artisan candy makers around the world to bring sweets that inspire the eyes and excite the palate.



Our core values of luxury, playfulness, and innovation allow us to appeal to our coveted customer demographic of fashionable, influential women.


The Problem


The candy market is too focused on selling to children

Historically the market for candy and confections has been made up of brands like M&Ms and Sour Patch Kids, which focus on targeting children as end-users. However, sophisticated adults love candy too and few confections brands speak directly to them. 

The Solution


Sugarfina: Candy store for grown-ups

We offer artisan confections for the fashion-forward female.


Each of our price points delivers on our promise of Attainable Luxury, Playfulness, and Innovation.


Our products are not only a delicious treat, but a sight to behold, thanks to our in-house innovation and creative teams, partnerships with artisanal candy makers and brands from around the world, and commitment to the highest quality.


The Market


The global confectionery market is expected to hit $214B

According to MarketWatch, analysts predict that the global market for confections will reach $214B by 2026, up from $190B. 


Our target demographic of fashionable, influential women have been a major part of our brand’s rapid growth via social media. Over 75% of our shoppers are women.

Our Traction


$18 million in revenue since acquisition in November 2019

video

Since we acquired Sugarfina in November 2019, we have leveraged the long-term growth potential of the brand by expanding distribution across our four sales channels as well as launching three new innovation platforms.


We have implemented a go-to-market strategy that has dramatically optimized our inventory management, shipping, and supply chain processes while improving our gross margins and cash management.


We recently received the 2020 Wine Award from Cosmopolitan ® Magazine for Best Rose Candy and have been featured in Vogue ®, Martha Stewart Wedding ®, and LIVE with Kelly and Ryan.

What We Do


We sell luxury confections, with something for everyone

Our line of confections is a comprehensive blend of everything ranging from gummies to cordials, cocktail candies, and chocolate bars.

One of our signature offerings is the Candy Bento Box ®, which boasts a curated assortment of our Candy Cubes ®. This patented packaging system allows for total customization in-store and online thanks to the “Design Your Own Bento Box ®” feature.

We sell both directly to consumers and to wholesale retailers like specialty grocers, online gifting platforms, and specialty gift shops.


The Business Model


A diverse portfolio for a truly omnichannel positioning, approximately 50% of sales from DTC

We have diversified our business model to capture new distribution opportunities while broadening our reach. Our omnichannel approach takes in revenue from five main sources:


Retail boutiques make up approximately 18.3% of our sales coming from 21 retail locations in North America.


Ecommerce represents over 34.5% of our sales and is our highest growth channel.


Wholesale provides 36.3% of our sales through over 2000 prestige wholesalers including accounts like Nordstrom ®, Bloomingdales ®, Paper Source ®, and high-end specialty grocers around the US and Canada.


Custom Corporate Gifting sales make up 7.4%, through over 1300 corporate and event clients.


International sales make up the remaining 3.6%, with a presence in Hong Kong, Australia, and Mexico.


*Omnichannel %sales as of August 2020

How We Are Different


Broad intellectual property portfolio-making for a strong competitive advantage

We are a leader in the luxury candy and premium gummy space. 


Thanks to our IP portfolio, this position is largely defensible, and as we continue to build our brand through increased marketing and branding campaigns — including our iconic packaging — we believe our market share is likely to increase.


The Vision


Never stop innovating — both in product and in distribution

In addition to expanding our ever-growing list of products— we just launched collections inspired by Gelato, Cookie, and Tea— we are continuously expanding distribution.


Our plans include adding four new retail stores in Southern California, expanding onto Amazon ® USA and Rakuten ® Japan, growing our specialty grocery store locations, and relaunching our Loyalty Program to help bolster our customer loyalty and gain new clients. We are also exploring wholesale expansion into the UK, Europe, Southeast Asia, and the Middle East.


We are investing in digital marketing as well, to continue scaling our higher margin and higher growth eCommerce business.

Our buzz-worthy co-branded collaborations continue to surprise and delight our customers with new ways to think about candy with exciting new partners coming in 2021.

OUR LEADERSHIP


Innovative & passionate about our product

We are a dedicated and forward-thinking team focused on building the future of the candy market.


After acquiring Sugarfina we have focused on placing experienced executives and leaders in charge of their given specialties and have empowered them to thrive in their roles, which has resulted in a unique culture of innovation and collaboration. The Sugarfina leadership team has a combined 100+ years of experience in consumer businesses and building aspirational consumer brands. 

Why Invest


Loyal customers and an amazing product

We have already proven through our efforts to appeal to our target audience of sophisticated, influential, and fashion-forward women, that we have an ideal product-market fit.


We believe our stellar reputation among these key audiences positions our brand to grow sustainably and rapidly in the next few years.

video

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.


YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

                                               

THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD- LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.
                       

In the Press

PR Newswire

Sugarfina, a Luxury Candy Boutique Brand, purchased by Bristol Luxury Group

GlobeNewswire

The Inside Scoop: Sugarfina Transports Taste Buds With Gelato-Inspired Candy

GlobeNewswire

#TreatItForward: Sugarfina Treats Everyday Superheroes to NEW Candy Care Package

Cosmopolitan

We Drank 90 Bottles of Wine to Find the Best Wines of All the Wines and It Was So, So Hard

Vogue

These Are the 2020’s Most-Googled Summer Activities (Plus What to Pack for Each One)

Martha Stewart

39 Gifts Your Bridesmaids Will Love

Food Network

17 Edible Gifts You Can Order this Valentine’s Day

Elite Daily

10 Sentimental Gifts To Give Your Partner After You Get Engaged

Seventeen

41 Insanely Cute (And Cheap!) Secret Santa Gifts That Are Perfect for the Holidays

Delish

9 Places Giving Out Free (And Super Cheap!) Cookies For National Chocolate Chip Cookie Day

Sweety High

The New Tea by Sugarfina Collection Is JUST What You Need to Pamper Yourself

Updates

Watch our Town Hall!

7 days ago

Dear Investors,


I am excited to share that we recently hosted a town hall through StartEngine, where we connected with potential investors in a real-time conversation to directly answer questions about the investment opportunity and to better understand our future business plans. We outlined the strategic rationale of our new distribution center and gave sneak peeks of exciting collections launching soon!

 

Tune in to watch the full conversation here.

 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sneak peek of NEW Spa Collection!

13 days ago

Dear Investors,

 

I’m excited to share an exclusive sneak peek of our newest collection arriving in April. Spa by Sugarfina® is a delightful collection of treats created to transport your senses as you reminisce about the relaxing and indulgent experiences at your favorite spa.

 

Inside this 3 Piece Candy Bento Box® sits three mouth-watering sweets inspired by the soul-soothing flavors of Strawberry Hibiscus, Melon Cucumber, and Clementine. We are excited to introduce this during Mother’s Day as we celebrate moms everywhere.

 

Preorder Spa alongside our other Mother’s Day treats starting April 5th at www.sugarfina.com!


 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

New Partnership in Europe

19 days ago

Dear Investors,

 

I am excited to announce the international expansion of Sugarfina into Spain with a new luxury candy boutique in Madrid. We are thrilled to partner with Selekta Sweets, the creator of Selekta Events, as we open our doors in March. A curated selection of iconic Sugarfina treats will be available year-round, with prime placement throughout the store. Our best-selling collections such as Tea, Cookie, Cheers, and Rosé All Day® will be supported by a wide assortment of our single Candy Cubes®.

 

Selekta Sweets is a unique gourmet candy and chocolate shop that celebrates indulgence. Whether treating oneself or others, Selekta Sweets satisfies every sweet-tooth craving, including those with dietary sensitivities made with the finest natural ingredients.

 

We are thrilled to introduce Sugarfina to new customers around the world. It is our mission to continuously surprise and delight them with the most innovative luxury treats!


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Expansion into South Korea!

21 days ago

Dear Investors,


We are thrilled about the expansion of Sugarfina in South Korea as we partner with Hanwha Group within Galleria Department Store, a leader in luxury lifestyle department stores. Sugarfina will launch at Galleria Luxury Hall in Seoul, one of the world’s premier retailers located in the high-traffic, upscale area of Gangnam-gu.


Sugarfina will be featured inside the new Fred Segal location, which will offer customers a unique shopping experience that embodies the style and culture of Los Angeles, California.


Our iconic Sugarfina-branded candy wall fixture will be a permanent activation launching in March and will feature a wide assortment of our signature core products, including best-sellers Peach Bellini® and Dark Chocolate Sea Salt Caramels. 



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Partnership with Resorts World Las Vegas

25 days ago

I’m pleased to announce our partnership with Resorts World Las Vegas, set to open early Summer 2021. We are excited to partner with the Genting Group’s Las Vegas team to be part of this property, which is one of the largest 5-star, luxury real estate developments in North America. Genting Berhad owns additional hospitality properties in Malaysia, Singapore, and the Bahamas, and this is their first venture into Las Vegas.

 

A brand-new, 400-square foot Sugarfina boutique will open inside the property, alongside nightlife, globally inspired cuisine and mixology, star-studded performances in a 5,000-capacity theatre, and additional curated and exclusive retail experiences. Our boutique will sit off of the main atrium, right before guests enter the main casino area and be enhanced by pop-up kiosks throughout the property. We are also exploring Sugarfina in-room offerings and co-branded gifting programs.

 

We are ecstatic to be a part of this truly groundbreaking property, ushering in a new moment in Las Vegas history!



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Interview with Kevin O’Leary (Mr. Wonderful)

27 days ago

Dear Investors,

 

I am excited to share that Sugarfina was featured on the latest installment of StartEngine’s MEET THE INNOVATOR series. I sat down with Kevin O’Leary (also known as Mr. Wonderful on Shark Tank) and discussed Sugarfina’s strategic decision to partner with StartEngine on equity crowdfunding.

 

We chatted about Sugarfina’s unique brand position in luxury confections, our aggressive pipeline to introduce new product innovation, our focus on e-commerce, and our thoughtful plans for expansion – including a new, centralized distribution center in Las Vegas. We also dug into the rationale behind equity crowdfunding which was to invite our beloved customers to be a part of our company’s journey as we grow.

 

Watch the full conversation here!


 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW International Partnerships

about 1 month ago

As we continue to accelerate our global expansion, I’m excited to let you all know that Sugarfina is officially live on Rakuten, Japan’s second-largest e-commerce site. We are thrilled to bring our innovative products and iconic packaging to Japanese consumers through this direct-to-consumer e-commerce platform, with our very own branded storefront.

 

The online assortment includes core Sugarfina candies such as Sugar Lips®, Bubbly Bears®, Rosé All Day® Bears, and Dark Chocolate Sea Salt Caramels, alongside our new Tea by Sugarfina and Holiday Collections. We also offer our famed Design Your Own Candy Bento Box® experience for consumers to treat themselves.

 

While Sugarfina has an existing presence in Asia with our two retail boutiques in Hong Kong, this is the first time Sugarfina has been introduced directly to Japanese consumers. Due to the pervasive gifting culture in Japan, we feel the Sugarfina brand image and ideals fit the consumer culture well – not to mention, our Asian-inspired Candy Bento Boxes® and other luxurious and giftable packaging. Check out our page here!


Additionally, I’m excited to share that we partnered with upmarket Australian department store, Myer, to bring Sugarfina “down under” for the 2020 holiday season. The full product assortment, which included fan-favorites such as Bubbly Bears®, Birthday Cake Caramels, and Watermelon Slices, was listed on Myer’s e-commerce site for viewing and to place an in-store pickup order. Sugarfina was available for purchase inside 43 Myer locations across the country and merchandised in their famous Giftoriums.


We’ve received many requests over the past year from customers who visited us in the United States and wished we would expand to Australia. We are thrilled we were able to delight those customers with an in-store experience and hope to continue offering Sugarfina every holiday season. 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

We’ve Raised $500K!

about 1 month ago

Dear Investors,

 

Our Regulation A+ Offering has raised $500,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 

 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

 

 



NEW Sugarfina Boutiques

about 1 month ago

I’m happy to share that we’ve opened four new Sugarfina boutiques across Southern California, where many of our key consumers are located. The current economic environment has enabled us to opportunistically secure these new locations in upscale shopping centers, under attractive variable percentage of sales rent structures with minimal capital investment.

 

We’re excited to introduce Sugarfina to Westfield Topanga, a key location in the greater Los Angeles area. We are now open at Westfield Santa Anita, where Sugarfina previously held a boutique for two years with many loyal and returning customers in that region. Additionally, we have opened shops at Westfield Fashion Square and Westfield Culver City, locations close to one of our best-performing boutiques nationwide, Westfield Century City.

 

If you’re in the area, come swing by and say hi to our new, candy-filled boutiques!

 

Westfield Topanga

6600 Topanga Canyon Blvd

Woodland Hills, CA 91303

 

Westfield Santa Anita

400 S Baldwin Ave

Arcadia, CA 91007

 

Westfield Culver City

6000 Sepulveda Blvd

Culver City, CA 90230

 

Westfield Fashion Square

14006 Riverside Drive

Sherman Oaks, CA 91423



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Did you catch us on Today Show?

about 2 months ago

As we wrap up a busy holiday season, I’m happy to share details of one of our most successful partnerships last quarter, a national flash sale with Jill’s Steals & Deals on the Today Show – driving brand awareness, product trial, and traffic to our e-commerce site!


This 24-hour flash sale went live on December 4th and featured three Today Show exclusive bundles – our Bourbon Bundle, Winter Wonderland Bundle, and Sweet & Sparkling Bundle. All three bundles featured iconic Sugarfina candy perfect for the holiday gifting season and we even received a great shout-out on the air from Carson Daly, who purchased four!

 

Within the first four hours of the sale, we sold out of the Bourbon Bundle and were close to selling out of the other two offerings. After 24 hours, we sold almost 5,000 units. Given the success of the promotion, the Today Show has invited us back for a Mother’s Day feature in April 2021.

 

Watch our broadcast segment here!



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

SNEAK PEEK of Spring Collections!

about 2 months ago

Spring is on the horizon and I’m excited to share an exclusive sneak peek at our two newest collections, launching in early March. Our Easter assortment feels fresh, colorful, and bright, perfect for celebrating the upcoming holiday on April 4th. 


Additionally, we are thrilled to introduce our first-ever, fully vegan Tropical Gift Set, which includes our fan-favorite Island Pineapples alongside two new vegan gummies, Magic Mangos and Summer Strawberries! Shop Easter starting March 1st, and Tropical starting March 15th at www.sugarfina.com.  



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Introducing our Las Vegas Center!

2 months ago

With a number of growth initiatives we’ve recently launched and several opportunities on the horizon for 2021, I’m thrilled to announce the opening of our new warehouse and logistics center, located in Las Vegas, Nevada. Our target opening date for this fulfillment center is late May, expanding the capacity to service our ever-expanding customer base and distribution platforms.

 

This facility will be our primary location to ship and house goods in a strong, pro-business climate. The low regulatory and pro-business environment in Las Vegas presents a huge opportunity for Sugarfina and the expertise in the labor force in this area is outmatched and readily available.

 

We believe a more central warehouse will increase fill rate and on-time shipping while providing tremendous efficiencies in our inventory and working capital management.



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

We've raised $200K!

2 months ago

Our Regulation A+ Offering has raised $200,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW Grocery Retailers!

2 months ago

As we continue Sugarfina’s expansion into the “gourmet grocery” world, I am excited to share more about our recent partnerships with two premium grocers in key major cities – Mariano’s in Chicago, and Andronico’s in Northern California. We are thrilled to expand into these essential businesses where our target consumer is already shopping for their premium groceries.


We launched in 28 Mariano’s locations in November with a beautiful presentation of holiday and core best-sellers, bringing the very best of Sugarfina to Chicagoland! We partnered with Mariano’s on their bakery and confections strategic initiative. In 2021, we plan to convert the existing fixtures into Sugarfina branded destinations, bringing even more of our iconic branding to life in this luxury grocery space.


With Andronico’s, we launched Sugarfina branded fixtures into three of their top volume stores in San Francisco, Los Altos, and Berkeley, California. The fixtures feature 15 of our best-selling Small Candy Cubes® along with a holiday assortment that brought the Sugarfina magic of the holidays to Northern California. We’re very pleased with the initial sales on the fixtures and are now expanding into two additional locations in early 2021.


If you’re in Northern California or Chicago, make sure to stop by!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Launch on Amazon!

2 months ago

With the great success of our e-commerce business on our own digital platform throughout such an unprecedented year, I’m excited to share with you all that we’ve officially launched Sugarfina on Amazon.com!

 

We’re thrilled to add another digital e-commerce distribution channel to our business, increasing brand awareness with a presence on the nation’s largest online retailer. As we navigate these unique times with the COVID-19 pandemic, more and more consumers are shopping online. We are now making our product available to consumers on the highest traffic business-to-consumer platform in the world.

 

We’ve curated our newly launched Sugarfina store on Amazon with our Holiday Collection and a few of our best-selling core treats. Each week we will add to the assortment items from our internationally developed product line to delight our new consumer base. Meanwhile, our digital marketing team is investing in keyword search and advertising activities to drive awareness and trial among Amazon shoppers.

 

Visit our Amazon storefront here!



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Valentine’s Day Available NOW!

3 months ago

Love is in the air this season and we’re joining the fun with our just-launched Valentine’s Day Collection! A step up from your typical box of chocolates, these crush-worthy sweets are a great way to spread love this season. We’re especially excited to introduce our brand-new Pucker Up 2 Piece Candy Bento Box®, which features two of our best-sellers – Sugar Lips® and Peach Bellini®. Shop the full collection here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Holiday Collection Success

3 months ago

With our busiest season in full swing, I’m excited to share the success of two of our top-performing Holiday products, our fan-favorite 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box.

 

These items received tremendous buzz across social media, press outlets, and our core consumers, who await their return each year. Across the total company, we sold over 30,000 Advent Calendars and 7,000 8 Nights of Light – driven by our U.S. e-commerce site, contributing over $1 million from those two items alone.

 

We are delighted that consumers love these “holiday countdown” tasting collections and can’t wait to brainstorm how to bring the holiday joy even more next year!

 

Check out some of our biggest press hits for the 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box below!

 

Bustle

Food Network

Good Housekeeping

New York Magazine

PopSugar

Refinery29

Rolling Stone

Town & Country


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

NEW Lunar New Year Collection!

3 months ago

I’m excited to introduce our fan-favorite, limited-edition Lunar New Year Collection, perfect for ushering in this much-awaited Year of the Ox! Whether celebrating the return of our lychee-flavored Lotus Flowers or sending a gift to a friend, we hope these delectable treats bring you good luck and fortune. Shop now here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.




Birth of Sugarfina 2.0

3 months ago

Dear Potential Investor,

 

Thank you for considering investing in Sugarfina. I would like to share with you a little about the unique journey of the Sugarfina brand. 

 

My partners and I acquired the brand and assets of Sugarfina out of bankruptcy on October 31, 2019 at what we believe was a discount to the operating value in a properly led organization. The primary assets included the trademarks and design patents, accounts receivable, and inventory of the predecessor company. I believe our investment price reflected the standalone value of these individual assets in a public auction and not that of a vibrant operating company. We quickly began re-building the operations in the first few months while filling as many orders as possible with the limited product inventory we acquired. Then, the COVID-19 pandemic struck. During this period of time I designed, built, and implemented a new operating model training our team on new ways of working and decision-making that accelerated performance. Over the summer months we put the brand in position for a highly successful fall-holiday season with strong in-stock levels, new product innovation, new points of distribution, and captivating new Halloween and Holiday offerings. We sold over 30,000 Advent Calendars this year at an average retail price of $45!

 

We are truly optimistic as we move into 2021. Some of our 2021 initiatives include:

 

  1. Launching newly designed Lunar New Year, Valentine’s Day, and Easter collections

  2. Bringing to market a vegan Tropical fruit-inspired collection and a separate vegan gummy and chocolate bar collection 

  3. Ramping up our new online stores on Amazon and Rakuten

  4. Launching four new exciting brand collaborations

  5. Building a new centralized distribution center in Las Vegas dynamically expanding our capacity 

  6. Continue expanding our presence in premium grocers

  7. Expanding and accelerating our social media and public relations initiatives

 

I truly believe that the bankruptcy of Sugarfina’s predecessor handed my partners and I a great opportunity to take a fantastic brand with valuable assets and loyal fans, and to commercialize it as it deserved. We are thrilled to develop strategies and initiatives to pursue the many opportunities we see each week, and to bring luxury, indulgence, and sweetness to more consumers, whether at home, in our boutiques, in their favorite shops and grocery stores, or around the world. We invite you to become a part of the unique story of the Sugarfina brand by investing in our vision for the future. 


This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Introduction from CEO

3 months ago

I hope this note finds you safe and healthy during this holiday season! I’m pleased to introduce myself as the CEO and Co-Investor of Sugarfina. This brand fused a valuable synergy in my life, uniting a long passion for delighting consumers and my persisting sweet tooth. After an exciting first year, I’m honored to welcome you on this journey of dreaming and working together to bring more joy, to more people.

 

My three partners and I purchased Sugarfina on November 1, 2019. Our iconic brand partners with expert confectioners to develop a truly indulgent experience that makes folks of all ages smile with delight. We believe that we can profitably and dynamically expand distribution and provide more consumers a sweet, luxury experience with innovative treats from around the world.

 

Before leading Sugarfina, I developed and commercialized under-managed businesses into high-growth enterprises in the healthy snacking and beverage, hospitality, and apparel consumer segments. My strategic vehicles for success are innovation, distribution expansion, operations, and financial in nature; and my 25 years of C-level experience includes leadership positions with highly competitive, aspiration-driven consumer brands such as GT’s Kombucha, Bolthouse Farms, Levi Strauss, Caesar’s, Hilton, and Marriott.

 

Since acquiring Sugarfina, our team has been streamlining and commercializing operations while expanding and diversifying our customer base into new countries and onto more digital and online channels. Meanwhile, we brought to market innovative collections inspired by tea, gelato, and cookies while refreshing the brand’s distinctive, gift-ready packaging. Our business this Fall and Holiday season has been robust, and we are excited about 2021 and beyond!

 

I remain committed to you, our team, and our loyal customers as we navigate this unique time in history, with the goal of bringing the Sugarfina brand to more consumers across the globe and delivering them joyful treats. We are grateful to have you all join us on this journey and look forward to an exciting pursuit, hand in hand.



This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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