Thanks to our in-house creative team, Sugarfina offers customers the unique opportunity to customize Candy Cubes®, Candy Bento Boxes®, and chocolate bars to celebrate sweet moments. Perfect for corporate customers and individuals alike, we are thrilled to have achieved Gifting Concierge revenues up 18% year to date versus 2021. 

To kick off the month of June, we are excited to share this month’s first shipment of custom orders for the U.S. Chamber of Commerce and SpaceX. Attendees of the U.S. Chamber of Commerce’s Summit of the Americas will be greeted with custom IV CEO Summit Candy Cubes® filled with Chocolate Covered Cookie Dough and Rainbow Bears. In celebration of SpaceX’s Starlink event in Germany, attendees will be delighted with custom Starlink Candy Cubes® filled with best-selling Dark Chocolate Sea Salt Caramels, Champagne Bubbles, Sparkle Pops, and Peanut Butter Cookie Dough. We are proud of the continued growth of our Gifting Concierge business and of our in-house creative team in capturing companies’ events and consumers’ special occasions in the sweetest way!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Sold in over 1,400 specialty stores worldwide including Nordstrom and Bloomingdale’s, Free People is an American apparel and lifestyle retail company that sells women’s clothing, accessories, shoes, and swimwear. The company is part of Urban Outfitters, Inc., along with Anthropologie, BHLDN, Terrain, and the Vetri family restaurant group. 

In addition to receiving a 15% discount from Free People, Anthropologie, and Urban Outfitters, Free People UP members will now be delighted with a custom Sugarfina x Free People 3 Piece Candy Bento Box® on their birthdays! Filled with three of our most popular vegan flavors, Magic Mangos, Summer Strawberries, and Island Pineapples, Free People UP members have begun sharing their surprise birthday treats on social media. We are thrilled to share our latest partnership with Free People and look forward to treating all members on their special days! 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.  IN ADDITION, AS DESCRIBED IN THE OFFERING CIRCULAR, THE COMPANY RETAINS THE RIGHT TO CONTINUE THE OFFERING BEYOND THE TERMINATION DATE, IN ITS SOLE DISCRETION.  

Located across Toronto, Summerhill Market is a full-service food shop that specializes in the highest quality products offering an elevated shopping experience with specialty grocery items and over 500 freshly prepared foods daily. Established in 1954, each of its five locations (Rosedale, Sherwood, Commissary, Annex, and Forest Hill) are perhaps one of the most unexpected and pleasurable food shopping experiences to be found in Toronto. 

It is with great excitement that I share Sugarfina’s new distribution in all five Summerhill Market locations! With an opening order including over 18 core favorites like Peach Bellini®, Sugar Lips®, Dark Chocolate Sea Salt Caramels, Bubbly Bears, and But First, Rosé Roses, we are thrilled to share another Canadian distribution expansion milestone!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Dear Investors,

Following the announcement of Sugarfina’s closing date on June 30th, I wanted to share an overview of our recent successes in Q1 of 2022. An extremely successful quarter filled with several milestones worth noting, we are thrilled with our achievements and look forward to even more in Q2! 

1. Launched 6 new innovative luxurious candy collections

2. Launched into 64 new wholesale accounts

3. Achieved a total PR readership reach of over 10.5 billion verified views

4. Received loan forgiveness on our $1.65 million second round PPP Loan

5. Filed for $3.3 million of Employee Retention Credits under the CARES Act and will start receiving funds in Q2

6. Achieved year over year growth with our Lunar New Year and Valentine’s Day collections

7. Achieved Gifting Concierge revenues near 2019 levels as group events return

8. Achieved 98%+ fill rates

My best,

Scott LaPorta

CEO and Co-Investor, Sugarfina

A correction to the previous update, Sugarfina's close date is June 30th. 

An offering statement regarding this offering has been filed with the SEC. The SEC has qualified that offering statement, which only means that the company may make sales of the securities described by the offering statement. It does not mean that the SEC has approved, passed upon the merits or passed upon the accuracy or completeness of the information in the offering statement. The offering circular that is part of that offering statement is at: Https://Www.Sec.Gov/Archives/Edgar/Data/1824123/000110465921154413/Tm2136536-1_253g2.Htm You should read the offering circular before making any investment. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. In addition, as described in the offering circular, the company retains the right to continue the offering beyond the termination date, in its sole discretion.

Located on the Las Vegas Strip is luxury 43-story resort and casino, Mandalay Bay Resort and Casino. Operated by MGM Resorts International, MGM Rewards Members with over 75,000 Tier Credits will now be sweetly greeted with Sugarfina during their stay through Mandalay Bay’s turndown and amenity program. 

As we continue to grow our presence in Las Vegas, we are excited to surprise and delight Gold+ and Luxury Experience guests at Mandalay Bay with Peach Bellini Taster Packets and Custom 2 Piece Candy Bento Boxes®. With the ongoing distribution expansion through our Gifting Concierge team, we look forward to further delighting more corporate customers with custom offerings!

An offering statement regarding this offering has been filed with the SEC. The SEC has qualified that offering statement, which only means that the company may make sales of the securities described by the offering statement. It does not mean that the SEC has approved, passed upon the merits or passed upon the accuracy or completeness of the information in the offering statement. The offering circular that is part of that offering statement is at: Https://Www.Sec.Gov/Archives/Edgar/Data/1824123/000110465921154413/Tm2136536-1_253g2.Htm You should read the offering circular before making any investment. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. In addition, as described in the offering circular, the company retains the right to continue the offering beyond the termination date, in its sole discretion.

I am excited to share our new sizzle reel that visually captures Sugarfina’s iconic story of a luxury confection brand for the adult palate. Through buzz-worthy press hits in some of the world’s largest media publications, trending social content, and must-have brand collaborations, we hope you’ll be captivated by our innovative products and breakthrough packaging design.

As we look forward to another year of growth and expansion, I encourage both current investors and prospective investors alike to watch our video and to leave us your questions and comments here on our StartEngine landing page!

Watch the video here: https://www.youtube.com/watch?v=wZV1mgqP1Hs

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS, OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Established in 1967, the Brooklyn Nets franchise joined the American Basketball Association as a founding member. In 2021, the franchise has an estimated value of $3.2 billion dollars, according to Statista.com. Currently, the team boasts a star-studded roster of players including All-Star Ben Simmons, Seth Curry, and Andre Drummond. As the team continues with its ongoing success, its large fanbase continues to grow exponentially. 

Sugarfina’s Gifting Concierge team was thrilled to work with the Brooklyn Nets to place an order of over 200 fully custom 2 Piece Candy Bento Boxes®. Filled with our best-selling Champagne Bears® and Bubbly Bears, the end-of-season gifts will be going to clients of the Brooklyn Nets at companies such as Nike, American Express, FOX Corporations, Pepsi, Seat Geek, and more! We are ecstatic over the success of our Gifting Concierge team and look forward to providing even more corporate customers with our luxury confections. 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Founded in 1915, supermarket chain Safeway operates as a banner of Albertsons Companies, one of the largest food and drug retailers in the United States. With both a strong local presence and national scale, the company operates stores across 35 states and the District of Columbia under 20 well-known banners.

It is with great excitement that we share Sugarfina’s new upcoming distribution in three new premier luxury Safeway concept stores in Northern California, including locations in Alamo, Blackhawk/Danville, and San Ramon. Elegantly placed among floral bouquets, customers can find Sugarfina’s top 15 best-selling gummies and chocolates in our signature fixtures. We are thrilled with our new partnership and look forward to further expanding into more Safeways! 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Dear Investors, 

With your help and support, we are excited to announce that Sugarfina has raised nearly $1.2M to date on StartEngine, which helped fund our new Las Vegas Distribution Center, putting us in a position to expand sales and distribution across all channels of our business. Additionally, the raise has supported new product innovation, supporting 36 launches between 2021 and 2022. 

As we approach our closing date on June 30th, we are extremely grateful to have had the opportunity to share our brand story and ongoing expansion with the StartEngine community. We will continue to share updates and accept investments in partnership with StartEngine. Thank you for spreading sweetness with us!

Sincerely, 

Scott LaPorta 

CEO and Co-Investor, Sugarfina

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT. 

In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion.

With award-winning news and specialty travel retail stores in airports coast-to-coast, Stellar Partners Inc. is devoted to redefining the travel shopping experience. A recognized leader in the airport concessions industry, Sugarfina is thrilled to announce our newest partnership with Stellar News.

We are thrilled to offer travelers best-selling candies like our Dark Chocolate Sea Salt Caramels, Rosé All Day® Bears, and Tequila Grapefruit Sours for terminal snacking and giftable confections, like our customizable Candy Bento Box®, for surprising someone special during visits. Now available in 10 locations, find us at: 

1. True to Tennessee, Nashville International Airport

2. Stellar News, Orlando International Airport

3. Stellar News, Washington Dulles International Airport

4. Stellar News, San Diego International Airport

5. Old Town News & Market, San Diego International Airport

6. Wild and Sweet, Minneapolis-Saint Paul International Airport

7. New Stand, San Francisco International Airport

8. New Stand, Seattle-Tacoma International Airport

9. Fiorello Market, LaGuardia Airport

10. Phoenix Speciality Center, Phoenix Sky Harbour Airport

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Known for partnering with artisanal candy makers from around the world, Sugarfina is excited to introduce three unforgettable flavors with our newest collection, Bon Voyage. 

Say bonjour to the Eiffel Tower, live la dolce vita in Italy, and walk alongside Mykonos’ mesmerizing beaches with this exclusive collection inspired by the locations in which each artisan candy was made. Featuring Raspberry Eiffel Towers from France, Pear Italian Ice from Italy and Greek Island Pebbles from Greece, the Bon Voyage collection reflects the true Sugarfina brand. By sourcing our confections from unique locations, we are able to offer delightful flavor palettes that our customers may not find in the United States. 

As spring and summer travel begins, we look forward to delighting customers with the Bon Voyage 3 Piece Candy Bento Box®, resembling a travel trunk that features all three flavors, and with our Passport Candy Greeting Card™, a full-bodied dark chocolate bar infused with rich caramel and savory sea salt. 

The perfect gift for graduates, hostesses, and friends alike, sweet adventures await! Be sure to check out the entire Bon Voyage collection, available for a limited time only at: https://www.sugarfina.com//candy-shop/collection/bon-voyage.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Known for our innovative alcohol-infused cocktail candies, Sugarfina is the go-to confectionary partner for liquor brands as our flavors pair perfectly with a variety of spirits. Off to a strong start this year, we have already seen great account expansion specifically in the liquor category. 

Launching in 13 new doors by the end of Q2, Sugarfina is thrilled to be included in multiple Total Wine activations pairing our candies with corresponding spirits including Easter assortments and upcoming Q3/Q4 holidays! 

With a dropship integration in process, we are happy to have 20 ongoing offerings at ReserveBar with additional seasonal items. Great gifts year-round, ReserveBar has also creatively paired our confections with complimentary spirits. 

We love seeing our gummies and chocolates available to many in such giftable ways and look forward to seeing more expansion in new and existing liquor accounts!  

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

As Sugarfina continues to partner with new hospitality partnerships around the world, I am pleased to share five great expansion highlights within our existing 2022 hospitality accounts. 

1. Sugarfina will continue to greet guests at The Ritz-Carlton Spa in Bacara, Santa Barbara, with additional placements in their café and culinary retail boutique. 

2. In addition to in-room minibar offerings, Sugarfina will now take part in The Ritz-Carlton Rancho Mirage’s designated amenity program for VIPs, family packages, and events.

3. With the ongoing success of the Resorts World Las Vegas Sugarfina boutique and placement in the minibars of guest rooms, we look forward to placing monthly orders of 200 Candy Bento Boxes® for their VIP guests. 

4. In addition to hotel room mini bar placements, Sugarfina will now be offered as welcome amenities and special occasion offerings to guests of the Rosewood Sand Hill in Menlo Park. With upcoming graduation events, we are especially delighted to play a role in congratulating Stanford graduates! 

5. Located in Middleburg, Virginia, the Salamander Resort & Spa will now carry our new Watercolor 3 Piece Candy Bento Box®, Easter 2 Piece Candy Bento Box®, Happy Birthday 2 Piece Candy Bento Box®, and Congrats 3 Piece Candy Bento Box®.

We are ecstatic with the success of these partnerships and look forward to delighting hotel guests at every touchpoint throughout their stays. 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

As COVID-19 mandates begin to lift, Sugarfina is thrilled to share the ongoing success and uptick of our Gifting Concierge program. With an increase in events across the board throughout all sectors of business, we have received an influx of custom orders with businesses expressing excitement to finally celebrate events hand in hand with custom Sugarfina favors. 

Some notable highlights within our Gifting Concierge this spring span across a variety of industries from fashion, law, and media/entertainment. In March and April, some highlights the team fulfilled include 6,000 custom Taster Packets for LVMH Moët Hennessy Louis Vuitton, 5,800 custom Candy Cubes® for Kirkland and Ellis’ multi-office Spring Fling employee gifting, and 300 custom 3 Piece Candy Bento Boxes® for MGM Studios’ Oscars nominee party. 

From “thank you” to “thinking of you,” we look forward to further delighting more corporate customers with custom Sugarfina offerings to celebrate life’s sweetest moments. 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Overlooking the Pacific Ocean, resembling a sun-washed Mediterranean Village, is Laguna Beach’s Surf & Sand Resort. Offering its guests private beach access, all 167 beachfront hotel rooms have private oceanfront balconies with spectacular views of the California coastline. With an award-winning spa and exquisite coastal dining, the Surf & Sand Resort is a perfect getaway for families and couples. 

With an opening order of Sugarfina’s flavorful Rainbow Bears and best-selling Champagne Bears®, we are thrilled to announce our inclusion in all 167 hotel rooms of the Surf & Sand Resort. A destination that offers meeting and event space perfect for weddings and corporate retreats, we are thrilled at the continuation of furthering our distribution in luxury hotels and resorts!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

As Sugarfina continues to develop unique, on-trend products, and flavors with colorful aesthetics, we are thrilled to announce our newest collection, Revive. Featuring new Elderberry Bears and best-selling Clementine Bears, this one-of-a-kind 2 Piece Candy Bento Box® is sure to delight tastebuds to sweet rest and relaxation. 

While prioritizing physical and mental health continues to be an important topic of discussion throughout the Covid-19 pandemic, elderberries quickly become a hot topic of conversation. With product development at the forefront of Sugarfina, we saw an opportunity to introduce customers to a new flavor profile with Elderberry Bears, made with real elderberries. 

A new process to Sugarfina, the elderberry flakes seen in our Elderberry Bears are dehydrated by proprietary Radiance Vacuum Dehydration technology, a low-temperature drying method that maintains the product’s color and flavor during the drying process. The technology can be attributed to our visually and texturally appealing Elderberry Bears that burst in juicy flavors of elderberry. 

Self-care at Sugarfina means treating yourself and your palate. Both our Elderberry Bears and Clementine Bears can be found in our Revive 2 Piece Candy Bento Box®, the perfect gift for you or a loved one who deserves a sweet, reviving reward. 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Sugarfina is thrilled to announce our latest partnership with Adobe, to offer advanced omnichannel fulfillment experiences for guests. Through Store Fulfillment for Adobe Commerce, we are pleased to offer more flexibility on order fulfillment options, such as buy online, pickup in-store (BOPIS) capabilities. 

By offering multiple fulfillment options in 16 of our U.S. boutiques, we are thrilled to deliver a premium guest experience at every touchpoint. Partnering with Adobe Commerce for BOPIS strategy allows us to provide a seamless, top-notch experience while allowing us to stay competitive and meet our e-commerce goals. We are excited to extend our fulfillment options to guests and attract new customers who specifically seek out retailers that offer BOPIS during their shopping journeys. 

In addition to Store Fulfillment, we have seen great success with Product Recommendations, powered by Adobe Sensei, to offer customized experiences to guests throughout their online shopping process on www.sugarfina.com. We look forward to the continuation of our Adobe partnership!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Founded in 2015, Los Angeles-based Sweet Laurel Bakery has established a cult following and has become a go-to destination for delicious, guilt-less baked goods. Known for their selection of delicious grain-free, dairy-free, and refined sugar-free treats (most made with five ingredients or less), Sweet Laurel Bakery provides healthful food options without compromise on quality or taste.  

As breakthrough product development and creating must-have, newsworthy products remains a core part of Sugarfina’s DNA, we are thrilled to announce our first brand collaboration of 2022 with Sweet Laurel Bakery. Bursting in oven-baked flavors, the collection includes Blueberry Muffin gummies, Lemon Coconut gummies, and a Raspberry Cocoa “chocolate” Bar, mirroring the bakery’s three best-selling baked goods. We are excited to partner with another Los Angeles-based bakery to offer existing customers innovative flavors and attract new customers with Sugarfina’s first line of keto-friendly, paleo, dairy-free, and refined sugar-free sweets. Now everyone can have their cake and eat it too! 

Be sure to check out the entire collection, available for a limited time only here.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Located in The Bahamas, the recently redeveloped Briland Club on Harbour Island is fast becoming the Caribbean’s hottest new yachting destination. The exclusive 27-acre private club community spans from the beach to bay, with direct access to the renowned Pink Sand Beach, and hosts the most coveted mega-yacht marina in the Caribbean. With turn-key townhomes, cottages, and oceanfront estate homesites, the intimate club community features world-class luxury services, on-site activities, amenities, and dining venues. It is the ultimate luxury destination for rest and relaxation.

With spring travel around the corner, we are thrilled to announce our signature Sugarfina Candy Cubes® have flown to the Bahamas and are ready to greet guests of the Briland Club. Featured in the club’s lifestyle shop, we were pleased to offer a variety of best-selling gummies and chocolates including Champagne Bears®, Island Pineapples, Sugar Lips®, Peach Bellini®, and Dark Chocolate Sea Salt Caramels. We look forward to surprising and delighting guests overseas with our artisanal candies perfectly fit for this picturesque location! 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Founded in 1971 with the mission to operate the best omni-channel specialty retail business in America, Barnes & Noble is the world’s largest retail bookseller with over 600 bookstores in 50 states. In addition to trending titles, bookseller recommendations, and new releases, customers can find NOOK® devices, music, DVDs, newspapers, magazines, gifts, toys, and games. Open seven days a week, the Fortune 1000 company attracts a broad range of customers shopping for various occasions. 

A universally loved brand, Sugarfina is thrilled to announce our most recent partnership with Barnes & Noble. With a starting order of 15 core best-selling SKUs and our most-loved Valentine’s Day Collection, the Barnes & Noble at The Grove in Los Angeles was one of 5 original test stores. Within the first month of launch, Sugarfina exceeded sales expectations which resulted in expanding the door count to 35 additional Barnes and Noble stores. Now available in 41 stores, we look forward to continuing the expansion of our partnership!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Located in the heart of downtown Charleston, just steps away from King Street, discerning travelers from near and far will find The Dewberry Charleston. A luxury mid-century landmark, The Dewberry Charleston features a nationally-celebrated cocktail program, a whimsical rooftop lounge, and prestige spa services. Overlooking central location, Marion Square, the hotel immediately became the place to stay in Charleston. With numerous James Beard Award-Winning restaurants, Charleston attracts and welcomes affluent travelers seeking fine culinary delights, making The Dewberry Charleston an ideal destination for Sugarfina’s luxury confections. 

With an opening order including some of Sugarfina’s best-selling luxury confections, Sugar Lips®, Chocolate Confetti, and Rainbow Bears, we are thrilled to announce our latest hospitality partnership with The Dewberry Charleston. Displayed in the minibar section of all 155 thoughtfully appointed guest rooms, we look forward to delighting hotel guests with our artisanal candies sourced from around the world!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

As Sugarfina continues to further wholesale expansion, I am excited to share with you some new noteworthy locations that now carry our luxury confections. We look forward to surprising and delighting hotel guests from near and far with our assortment of artisanal candies at the following luxury hotels and resorts: 

• MGM Resorts International™

• Rosewood Sand Hill

• The Resort at Pelican Hill

• The Ritz-Carlton Golf Resort, Naples

• L’Auberge Del Mar

• The Ritz-Carlton, Lake Tahoe

• Aston Waikiki Beach Hotel

• Fontainebleau Florida Hotel, LLC

• SLS Baha Mar

• Mondrian Los Angeles

• SLS Lux Brickell

• SLS South Beach

• SLS Brickell Miami

• Beverly Wilshire, A Four Seasons Hotel

• Resorts World Las Vegas, LLC

• Fairmont Chateau Lake Louise

• Red Rock Casino Resort & Spa

• Briland Club Harbour Island

• Hotel Nikko San Francisco

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS, OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

For over two decades, speciality independent grocer, Mollie Stone’s Markets, has been delighting customers around the greater San Francisco Bay Area. Founded in 1986, the family-owned, locally-devoted market prides itself on its “Best of Both Worlds” concept offering natural and organic produce, meats, health, and beauty products in addition to conventional necessities including vitamin-enriched cereals and popular name-brand products. 

Sugarfina is thrilled to announce our newest partnership with all nine Mollie Stone’s Markets located in Burlingame, Greenbrae, Palo Alto, San Bruno, San Mateo, and Sausalito along with the Castro, Pacific Heights and Twin Peaks neighborhoods. Starting this week, customers can delight in a variety of Sugarfina best-selling core flavors including Champagne Bears®, Peach Bellini, Sugar Lips®, Dark Chocolate Sea Salt Caramels, Tequila Grapefruit Sours, and But First, Rosé Roses in addition to signature Candy Bento Boxes® including our Cheers 3 Piece Candy Bento Box® and Rosé All Day 2 Piece Candy Bento Box®. With in-store, online pick-up, and Instacart delivery options, we look forward to expanding purchase options and indulging tastebuds around the Bay Area! 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT: https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

As Valentine’s Day is just around the corner, I am pleased to share some press mentions highlighting Sugarfina’s 2022 Valentine’s Day Collection. 

A best-selling item year after year, the Love Letters Tasting Collection generated immediate excitement. As seen on Vanity Fair, NBC News, E! News, MSN, Yahoo! Life, The Hollywood Reporter, and Oprah Daily, the collection features 16 heartfelt letters that open to reveal a variety of our best-selling chocolates and gummies.

New to the assortment this year, the Red Velvet White Chocolate Bar has created enthusiasm from wholesale partners to editors alike. When paired with our Milk Chocolate Bar, the two come together to create a complete heart. Yahoo! Life, Glamour, and TastingTable are just a few sources that have featured the bars and their giftable nature. 

Known for their engaging aesthetic, our signature Candy Cubes® have been included in multiple gift guide articles leading up to the 14th. From Rolling Stone and USA Today to The Cut, we are thrilled to take part in luxury gifting this Valentine’s Day!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

Dear Investors,

As Sugarfina extends our equity crowdfunding opportunity through StartEngine and our investor audience continues to grow, I wanted to reshare my interview with Kevin O’Leary (also known as Mr. Wonderful on Shark Tank) last March. 

In addition to sharing Sugarfina’s strategic decision to partner with StartEngine and the rationale behind equity crowdfunding, we discussed our unique brand position in luxury confections, our aggressive pipeline to introduce product innovation, our focus on e-commerce, and our thoughtful plans for rapid expansion. 

Watch the entire conversation here! 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT. THIS INVESTMENT IS SPECULATIVE, ILLIQUID, AND INVOLVES A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.

As the beginning of the Lunar New Year approaches, I am pleased to share a few press highlights featuring this year’s best-selling Lunar New Year collection.

In their “Celebrate the Lunar New Year with 19 Year of the Tiger Launches”, the New York Post shared our Lunar New Year 8 Piece Candy Bento Box to their 52 million readers on January 19th. The Lunar New Year 8 Piece Candy Bento Box was also featured in Well + Good’s “19 Lunar New Year Gifts for Luck and Prosperity in the Year of the Tiger.” 

Billboard’s “Lunar New Year: 21 Gifts to Celebrate the Year of the Tiger” article included our signature Lunar New Year 9 Piece Candy Trunk, highlighting the trunk’s giftable nature to their 10 million readers. 

Featuring our Lunar New Year Candy Cube Bundle, Paste Magazine tributed Sugarfina’s flavors, quality, and elegant packaging. With over 4 million readers, we were thrilled to be a part of their “Lunar New Year Gift Guide 2022: Best Gifts to Celebrate the Year of the Tiger” article. 

In anticipation of the collection, Trend Hunter dedicated an entire article to our collection. Titled “Sugarfina Debuted a New Lunar New Year Collection”, the piece featured pictures of each item and highlighted our lucky ‘Red Envelopes.’  

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

Opened in 1928, the iconic Beverly Wilshire Hotel is synonymous with over-the-top luxury. Located in the heart of Beverly Hills, across the street from Rodeo Drive, the Four Seasons Hotel has hosted a variety of distinguished guests including Elvis Presley, Beyoncé Knowles-Carter, John Lennon, and Taylor Swift. Many guests are quick to recognize the hotel’s backdrop from the 90s romantic comedy hit, Pretty Woman. 

With luxury at the forefront of both Sugarfina and The Beverly Wilshire, we are pleased to announce our expanded distribution into guest room minibars. Starting January 2022, travelers from around the world can delight in Heavenly Sours, Rainbow Bears, Dark Chocolate Sea Salt Caramels, and Chocolate Confetti in the comfort of their room. We look forward to adding even more glamour to one of the Best Hotels in the USA for 2021 according to U.S. News & World Report.  

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

Dear Investors,

Happy New Year! As we enter the new year, I would like to share with you a little about the successful year we had. 2021 was filled with several milestones worth noting including tremendous growth in retail and wholesale sales, strategic distribution expansion within gourmet chains throughout the country, and new product innovation and collaboration. 

We are optimistic moving into 2022 as we reflect on our top 10 achievements this year.

1. Achieved 23% year over year revenue growth (unaudited)

2. Delivered $1 million of adjusted EBITDA (unaudited) in Q4 2021

3. Attained 2021 Holiday Collection revenues of over $4 million

4. Launched the world’s first hard seltzer infused gummies in collaboration with Truly

5. Launched 12 new innovative collections including 3 collaborations

6. Expanded our Coffee Collection offering coffee lovers 4 new flavors, Vanilla Latte Cordials, Cappuccino Cordials, Dark Roast, and Medium Roast Espresso Beans

7. Built our Las Vegas Operations Center driving productivity and supporting distribution expansion

8. Grew retail and wholesale sales robustly by 58% and 35% respectively year over year

9. Expanded into 51 luxury hotel properties across North America and the Caribbean

10. Sold over 50,000 Holiday Advent Calendars, the greatest number in the company’s history

As we continue to build upon these successes, while reflecting on the challenges we overcame, I am thrilled to share with you a brief video that captures exciting highlights from 2021.

Cheers to a successful 2021 and an even more successful 2022.

My Best,

Scott LaPorta

CEO and Co-Investor, Sugarfina

Watch the video here!

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS, OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

To make Valentine’s Day even sweeter this year, Sugarfina is thrilled to announce our upcoming brand partnership with Universal Pictures’ romantic comedy Marry Me starring Jennifer Lopez, Owen Wilson, and Maluma. 

In theaters and streaming only on Peacock beginning February 11, Marry Me is packed with original songs by Jennifer Lopez and global Latin music star Maluma. Lopez stars as musical superstar Kat Valdez and Owen Wilson as Charlie Gilbert, a math teacher—total strangers who agree to marry and then get to know each other. An unlikely romance about two different people searching for something real in a world where value is based on likes and followers, Marry Me is a modern love story about celebrity, marriage, and social media.

This February, Sugarfina and Universal Pictures are excited to offer new and existing customers exclusive offers. In addition to full marketing support across all Sugarfina channels, including website placement, social media, retail, and email support, AMC theaters will also support the relationship - further broadening the reach of the partnership. Exclusively on www.sugarfina.com, fourteen lucky winners will find two tickets to see Marry Me hidden in their purchase of the Love Story Bundle. At all Sugarfina boutiques, customers can show their Marry Me movie ticket, sign up for Sugarfina’s loyalty program, and follow @sugarfina on Instagram to get a Valentine’s Day Candy Cube® for free! To reward Sugarfina’s most loyal customers, Sugarfina Rewards Members can earn the chance to redeem a private screening of Marry Me for themselves and up to 150 friends. Two separate influencer mailers will be sent out, one to Sugarfina’s most closely worked with influencers, and another to Universal Pictures’ influencer list, further spreading the word about the movie premiere and Sugarfina’s Valentine’s Day collection.

As our buzz-worthy partnerships continue to surprise customers, we are delighted to contribute our signature Sugarfina sweetness to Valentine’s Day celebrations this year in company with Universal Pictures’ film Marry Me. 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

The most giftable day for sweets, Sugarfina is celebrating life’s sweet romantic milestones with the 2022 Valentine’s Day collection. This sweet spread of artisanal candies features gifts that come straight from the heart. 

This year's exclusive collection tells a love story of its own. Celebrate first dates with the Picnic Date 3 Piece Candy Bento Box® filled with iconic Sugarfina flavors Champagne Bears®, Berry Sparkle Pops, and Sugar Lips®. Tell them you’re falling for them with our best-selling Love Letters Candy Tasting Box filled with 16 envelope-sealed sweets. Designed and shaped like a matchbox, the Perfect Match 2 Piece Candy Bento Box® celebrates the deliciously sweet ending to your fiery love story. The collection also features two signature Sugarfina Candy Trunks, available with 9 Candy Cubes® or 20 Candy Cubes® featuring delicious sweets and lavish details. 

Sugarfina is also introducing an exclusive decadent Red Velvet Chocolate Bar to the collection which creates a full heart when paired with a Valentine’s Day favorite, the Milk Chocolate Bar. The collection also features 5 small Candy Cubes®, Sugar Lips®, Champagne Bears®, Peach Bellini®, Strawberry Hearts, and Berry Sparkle Pops®, perfect for any Valentine on your list. 

As anticipation rises for one of our most popular collections, Sugarfina is excited to be working alongside brand partner Universal Pictures to make February 14th as sweet as possible. With special movie premiere opportunities, a sweepstake, and retail activations, we can’t wait to share more details surrounding the partnership in our next update!

Be sure to check out the entire Valentine’s Day collection here: https://www.sugarfina.com/gift-shop/valentines-day-gifts 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

Sugarfina is wishing a year filled with good fortune, health, and prosperity to all with the 2022 Lunar New Year collection. The luxury candy company is honoring the Year of the Tiger with an abundance of sweets to make Lunar New Year festivities sweeter and richer than ever. 

The release launched on January 1st with a visually captivating shadow box design and exclusive Lunar New Year sweets. The collection includes complimentary day and night Candy Bento Boxes® - a 2 Piece Candy Bento Box® filled with Peach Tea Bears and limited-edition Lotus Flowers and an 8 Piece Candy Bento Box® filled with mouth-watering sweets like Tangerine Bears, Berry Sparkle Pops, and Peach Blossoms. 

Sugarfina transformed their iconic blue Candy Trunk into a red and gold collector’s exclusive featuring an abundance of seasonal favorites and classic best-sellers such as Green Tea Bears, Gold Pearls, and Royal Roses. The collection also features lucky Red Envelopes to give the gift of good fortune and welcome sweet prosperity all year long. 

Through the Sugarfina loyalty program, we are able to continuously analyze consumer insights to clearly understand our evolving customer base. Through this, we identified that a significant portion of our audience celebrates Lunar New Year. For the fifth year in a row, we are thrilled to offer customers a luxurious, new Lunar New Year collection featuring innovative packaging to make this holiday feel extra special! 

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

• https://www.sec.gov/Archives/edgar/data/1824123/000110465921154413/tm2136536-1_253g2.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

We are excited to further expand our international distribution expansion with our most recent pop-up location in K11 Musea mall. 

Located in Tsim Sha Tsui, K11 Musea is known as a world-class experiential art, culture, and retail landmark for global millennials. Inspired by ‘A Muse by the Sea’, the ten-story retail complex sits on Hong Kong’s Victoria Harbour and houses an extensive selection of luxury brands. 

Sugarfina can be found on the ground floor where tourists and locals alike will be able to shop our best-selling artisanal treats through February 2022. We are excited to introduce our Lunar New Year and Valentine’s Day collections to new and existing customers at K11 Musea!  

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT IS AT:

•  https://www.sec.gov/Archives/edgar/data/1824123/000110465921151746/tm2135373d1_partiiandiii.htm

YOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

As same-day grocery delivery services continue to skyrocket in residential and commercial buildings alike, Sugarfina is excited to announce our latest partnership with Avo, a same-day grocery delivery store. 

A runaway hit with both tenants and landlords, Avo offers free, same-day delivery on food, groceries, household items, and more. With no minimum order requirement and no subscription fees, one can order as little as a single avocado. By streamlining delivery times, Avo has been a big win for resident-focused developers and commercial office buildings to offer tenants and employees a personalized shopping experience sans delivery congestion. 

With holiday classics like Espresso Martini and core Sugarfina favorites including the Truly 3 Piece Candy Bento Box®, Peanut Butter Cookie Dough, and Birthday Cake Cookies, Sugarfina is pleased to expand purchase accessibility for customers in New York, Chicago, and Houston. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Located in the heart of Del Mar is L’Auberge, your dream home by the sea. The newly transformed luxury resort overlooking the Pacific Ocean offers travelers a unique Southern California getaway. 

The hotel features Del Mar’s newest standalone cafe and coffee experience, Lyric Coffee, an elevated coffee shop home to both guests and locals. Sugarfina is excited to announce our presence in Lyric Coffee. We will be offering customers a wide assortment of items for gifting, such as our Cheers Three Piece Candy Bento Box®, and items specifically curated for the café’s audience, such as our Matcha White Chocolate Bar. We look forward to helping guests start their days on a sweet note! 

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina is excited to share our second town hall through StartEngine where we will connect with current and potential investors in real-time conversation to share our 2021 year-end recap. The Sugarfina team is especially thrilled to share the latest look at our new Distribution Center in Las Vegas, which has been in operation for 8 months now and has grown to a team of over 60 employees. 

2021 has been a year of tremendous growth in eCommerce and wholesale sales, alongside strategic distribution expansion within gourmet grocery chains throughout the country. The conversation directly addressed eCommerce, wholesale distribution, international expansion, and innovation and allowed potential investors to ask questions about the investment opportunity to better understand Sugarfina’s future business plans.  

We encourage you to register, submit questions, and tune in to watch the full conversation here. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

The anticipated launch of Sugarfina’s 2021 Holiday Collection dropped in October, generating excitement from fans and media outlets alike. It is no surprise that the luxury candy boutique, known for its uniquely packaged and highly giftable items, is a go-to destination for holiday shoppers. Made up of an assortment of artisanal sweets, the collection has had over 539 press mentions within the past two weeks, including prominent features in noteworthy publications and a vast variety of holiday gift guides. Items from the Holiday Collection include the best-selling Santa’s Workshop Advent Calendar and new seasonal treats ranging from $8.95-$195. 

The Advent Calendar, a best-selling item year after year, prompted Sugarfina to develop a special waitlist for customers to be notified when it became available. With nearly 12,000 email sign-ups to date, the Advent Calendar has been the most featured item to date, appearing in NBC New York’s’ “Counting Down in Style: What’s New in Advent Calendars”, New York Magazine’s “An Advent Calendar for Every Type of Person”, Food & Wine’s “The 25 Best Food and Drink Advent Calendars to Buy Online”, Bon Appétit’s “10 Chocolate, Candy, and Tea Advent Calendars Because It’s Time for Excess” and many others.

In addition to the 8 and 3 Piece Winter Village Candy Bento Boxes®, Santa and Mrs. Claus Cookie Canisters, Letters to Santa Mailbox and Chocolate Bars, and new exclusive seasonal flavors, Sugarfina’s Holiday Collection also includes two Hanukkah items. A press hit, the 8 Nights of Delight Candy Tasting Collection has been featured in The Hollywood Reporter, E! Online, Yahoo! Finance, POPSUGAR, and Thrillist to name a few. Accompanied by a Sweet Celebrations 3 Piece Candy Bento Box®, the entire collection offered sweetness for everyone at a selection of price points.  

As Sugarfina continues to surprise and delight customers with new innovative flavors and packaging, the buzz-worthy brand looks forward to offering an assortment of sweets for all gifting occasions. Cheers to a successful Holiday Collection!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As the hustle and bustle of the holidays continue, Sugarfina is excited to announce our most recent national flash sale with the Today Show on Jill’s Steals & Deals. Live on November 22nd, Sugarfina was thrilled to take our continued partnership with Today Show on NBC Universal’s streaming network, Peacock, where the segment will stream for 48 hours. 

Sugarfina featured three Today Show Bundles - our Bourbon Flask Gift Set, our Sips & Sweets Bundle, and our Festive Holiday Bundle at exclusive deal prices. All three bundles included delicious Sugarfina sweets, each at a different price point, offering gifts for everyone on shoppers' lists. 

We are proud of the success and brand awareness that this segment has brought to a new audience on Peacock and look forward to further delighting customers this holiday season. Check out Sugarfina’s exclusive offerings on our deal page here! 

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina has made corporate gifting sweet and simple this year with our newest integration, Corporate CandyDrop. An extension of our CandyDrop, Corporate CandyDrop is a whimsical and easy way for companies to give gifts! 

Perfect for last-minute orders, giftable items for Corporate CandyDrop include our 2 Piece Mailbox and a wide variety of our signature Design Your Own Candy Bento Boxes®. Simply choose a package in your price point, add up to 50 recipients’ email addresses, and voila! Recipients will receive an email prompting them to fill their Sugarfina box with an assortment of their favorite flavors. Whether your employees are working in the office or from home, their CandyDrop will get delivered right to their door. We look forward to offering companies an elevated way of sending gifts this year at the click of a mouse! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina’s coming to town with our 2021 Holiday Collection. Honoring holiday traditions, this year’s assortment of irresistible festive treats has something extra sweet for everyone on your list. 

The exclusive release highlights our best-selling holiday advent calendar, a collector’s item that has an overwhelming waitlist, in a magical replica of Santa’s Workshop. With an array of classic holiday favorites, like Sparkle Pops, Merry Berries, and new seasonal treats, the countdown to Christmas has never been sweeter. Popular among wholesale partners and customers alike, our 8 Piece Winter Village Candy Bento Box is complete with a shakeable snow globe feature and depicts images of neighbors celebrating the most wonderful season of all. 

Discover heart-warming letters with our two festive chocolate bars and send letters to the North Pole with our Letters to Santa 2 Piece Candy Mailbox, a new seasonal exclusive. Perfect for believers of all ages, our Santa’s Train 3 Piece Candy Bento Box features three limited-edition treats: “Santa” Santa’s Donuts, “Elf” Holiday Presents, and “Penguin” Sparkle Pops. Filled with our newest cookie treats, the Mrs. Claus’ Peanut Butter Bites Canister is accompanied by Santa’s Cookie Dough Canister - the perfect treats for snacking on and for leaving out on Christmas Eve. Merry Christmas to all and to all a good bite!

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina continues its international expansion in Hong Kong with its newest boutique inside the luxury shopping center, Times Square. Known as Hong Kong’s first “vertical mall”, the iconic shopping destination is located in the heart of Causeway Bay and is one of the most popular tourist destinations on Hong Kong Island. 

With the continuation of our larger global expansion strategy, we are excited at the opportunity to provide another shopping location to our fans overseas and introduce new customers to our unique artisanal flavors. From Los Angeles to Causeway Bay, Sugarfina looks forward to giving residents and travelers alike a taste of the sweet life. 

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As Sugarfina further expands in Hong Kong, we are excited to announce our newest pop-up location at Festival Walk shopping center. Located in the upscale residential area of Kowloon Tong, a bustling urban area in Hong Kong, the landmark territorial mall has nearly 1 million square feet of retail space attracting local shoppers and tourists alike. 

From now until February 2022 the Sugarfina pop-up will offer core best-sellers such as Champagne Bears®, Sugar Lips® and Dark Chocolate Sea Salt Caramels in addition to our 2021 Holiday, Lunar New Year, and Valentine’s Day collections. We look forward to satisfying the sweet cravings of new customers overseas with our variety of artisanal treats for gifting and self-indulgence.  

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina is making it easy to get back to the grind of things this Fall with two new coffee cordials. The Coffee Collection expansion dropped on National Coffee Day, weeks from National Boss’s day, and is sure to keep those headed back to everyday life positively pro caffeinated. 

As Sugarfina continues to innovate and delight customers at precise times in their lives, our new Cappuccino Cordials and Vanilla Latte Cordials are grounds for celebration. Featuring chocolate shells filled with liquid cappuccino and liquid vanilla latte, the two cordials join our Coffee Collection which includes Cold Brew Cordials, Cold Brew Bears, Iced Vanilla Latte Bears, and Kona Espresso Beans. Sugarfina is thrilled to offer a little sweetener to every coffee lover. 

StartEngine: This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As shoppers begin their search for this holiday’s hottest and must-have gifts, Sugarfina is delighted to announce a new pop-up location in Los Angeles at the iconic Fred Segal flagship store on Sunset Boulevard with a collection of craveable confections. 

For 60 years, Fred Segal has embodied “LA Cool - to the entire world” continuously staying ahead of trends with innovative lines and brand collaborations. As a Los Angeles based-brand with aligning values, Sugarfina felt this immersive experience in the heart of West Hollywood was the perfect fit and something that both brands’ customers would love. From now until December 31st, best-selling flavors, Candy Bento Boxes®, and signature Sugarfina trunks will be available to purchase. During the first week of November, Fred Segal will unveil Sugarfina’s eagerly anticipated 2021 Holiday Collection including some of the season’s sweetest stocking stuffers in addition to a very special New Year’s Eve Champagne Celebrations display. We look forward to providing customers with gift sets and beyond in an unparalleled retail experience. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

On October 4 - 8, 2021 the inaugural Equity Crowdfunding Week will take place. This 5-day event that we're proudly supporting marks a big milestone in the fight for closing the wealth divide and democratizing entrepreneurship.

 Join us alongside every major company in the industry for an action-packed week that will teach you how to work towards building sustained financial prosperity, invest in equity crowdfunding, launch a successful crowdfunding campaign & how to raise your first million dollars through the crowd.

 This event is free to attend. Register here.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Growth in same-day delivery services has skyrocketed largely due to the growth of the e-commerce sector. Category leader DoorDash recently launched DashMart, an online boutique marketplace offering delivery of snacks, groceries, and other food-related products to customers.

As Sugarfina continues to refine shopping convenience and expand purchase accessibility, our latest partnership with DashMart will allow customers to satisfy late night cravings and last minute giftings with our sweets. The delivery service will carry Sugarfina favorites like Champagne Bears®  and Dark Chocolate Sea Salt Caramels and popular seasonal gifts such as our Halloween Witch’s Potion Candy Bento Box® and anticipated Holiday Advent Calendar. We look forward to delighting customers at their doorsteps! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss 

On September 15th, Sugarfina filed its Form 1-SA Semiannual Report pursuant to Regulation A with the S.E.C. We are proud and excited about the progress we have made expanding distribution, new innovation performance, and opening our new Las Vegas Operations facility. Our new facility enables us to accelerate distribution expansion to scale our revenue base. 

1. Delivered 36% revenue growth for the first six months of 2021 versus the first six months of 2020. Revenues during this period were $13.2 million and for the last twelve months now total $28.5 million. 

2. Drove 50% growth in revenues year over year in our wholesale and retail segments.

3. Reduced the six-month net loss by $500,000 - from $2.1 million in 2020 to $1.6 million in 2021. 

4. Reduced SG&A expenses as a percentage of revenues by over 10% points.

5. Secured 100% forgiveness of our $2 million April 2020 PPP loan. 

6. Extended our production agreement with our co-packer and amended the agreement favorably to reduce our storage requirements and future costs. 

We encourage investors and potential investors to review the entire Form 1-SA here. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina is bewitching gals and ghouls of all ages and celebrating the spirit of fall with our 2021 Halloween Collection. Featuring a concoction of select sweets resurrected only for Halloween, this potion is filled with treats to make your cauldron bubble.

The most spookalicious of the collection is our new glow-in-the-dark Witch’s Potion Candy Bento Box ® which captures the holiday’s spooky sweet essence to its core. The Halloween assortment features four wickedly sweet Candy Cubes including our seasonal favorites Zombie Brains and Sugar Skulls and best-selling Apple Frogs and Candy Apple Caramels. We are thrilled to get customers in a festively frightful spirit with these spell-binding treats. Be sure to check out the collection here. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As Sugarfina continues to prioritize the expansion of product distribution both domestically and internationally, we are excited to announce our latest partnership with Urban Fare. With six locations in British Columbia and Alberta, this gourmet grocer is known for its focus on high-end foods, attracting foodies from near and far. 

In addition to introducing food connoisseurs to our premium, iconic candies, we are thrilled to offer our Canadian family a convenient Sugarfina purchase point as we expand with this new partner. Come find us at their downtown Vancouver, Calgary, and Kelowna locations! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina on a Caribbean getaway! Hotel guests of SLS Baha Mar, located in the Bahamas, can now delight in the sweetest treats in the comfort of their room.

Known as a sophisticated and glamorous tropical sanctuary for travelers, SLS Baha Mar remains a luxurious destination for travelers. With an aligned clientele, Sugarfina is excited to be highlighted in nearly 300 guest rooms. Featured in the minibar, we look forward to delighting consumers from around the world. The perfect pool-side treat! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina’s 2020 Cookie Collection launch introduced dessert lovers to a bake-free cookie treat during the height of quarantine. The collection became an instant hit, leaving customers asking for more. 

As we listen to our fans and continue to develop new products, we are excited to introduce a new batch to our Cookie Collection. Introducing Peanut Butter Cookie Dough - decadent cookie dough bites wrapped in creamy peanut butter, coated in rich, dark chocolate. And our new Birthday Cake Batter White Chocolate Bar topped with rainbow sprinkles and cake batter flavored cookie dough crumbles. Cookie lovers rejoice! 

Be sure to check out the collection here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As travelers are clamoring to get away, Soto & Sanchez has REOPENED its gates in Los Angeles International Airport! Passengers have a NEW destination for treats inside Tom Bradley International Terminal and Terminal 1.

Sugarfina is thrilled to welcome home and wish ‘safe travels’ to globetrotters, tourists and commuters with a cheerful assortment of best-selling and seasonal candies, chocolates and gifts. Travelers can discover our Rainbow 3 Piece Candy Bento Box®, Tropical Collection of gummies made with real fruit purée, and “I LOVE LA” 2 Piece Candy Bento Box®. Stressful travel has become so much sweeter! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

On-trend brand collaborations with category leaders and disputers are a key part of Sugarfina’s brand DNA. I am thrilled to announce the launch of TRULY x Sugarfina and introduce the world’s first hard seltzer-infused gummy bears. We’re excited to be partnering with Truly Hard Seltzer, a leader and innovator in the hard seltzer category, to bring this first-of-its-kind product to life!

It was a fun and exciting challenge for our product innovation team to figure out how to infuse candy with a spiked seltzer beverage. The four delicious flavors – Watermelon Kiwi, Pineapple, Mango, and Passionfruit – TRULY allow the flavors of the hard seltzer to come to life in gummy form.

This collection will add a pop of color and flavor to any backyard barbecue, beach day, or gathering with friends, and it’s here just in time for the 4th of July. Be sure to check out the collection here!   

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

We’re thrilled to continue celebrating this summer with a new brand collaboration, in partnership with The Simpsons. With inspiration from this beloved TV family and the longest-running primetime scripted show in television history, we’re premiering five new candies – “Homer” Donuts Cereal, “Marge” Chocolate Pearls, “Bart” Apple Skateboards, “Lisa” Pineapple Saxophones, and “Maggie” Strawberry Pacifiers, along with a limited-edition TV Tasting Box and an indulgent chocolate bar inspired by Homer’s love of donuts.

We’re excited to partner with this iconic show and these beloved characters that have a long-standing history with American families. Whether you’re on the couch watching The Simpsons, or out for a night at your local version of Moe’s, The Simpsons x Sugarfina® Collection is the perfect snack and the most delicious collector’s item yet!

Be sure to check out the collection here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we continue to provide luxury gifts for every occasion, I’m excited to share that our Father’s Day Collection is live on www.sugarfina.com and available in our boutiques as well. This year’s campaign celebrates all dads, from the Dapper Dads, Top-Shelf Dads, and Chocoholic Dads we all know and love, and features our Vice Collections as well as our best-selling Cookie Collection. While we think all Sugarfina candies work for this occasion, we’re thrilled to highlight our curated selection of Father’s Day gifts!

Be sure to check out the collection here and order in time for June 20th! 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As an additional opportunity to share our future business plans, we recently connected with Angels & Entrepreneurs’ founder, Neil Patel, in a real-time conversation to directly answer his questions about our Reg A+ offering. We outlined strategic choices such as our new, central distribution center, exciting upcoming collections, and our shift in focus to e-commerce platforms. 

If you’re a subscriber to Angels & Entrepreneurs, tune in to watch the full conversation here and hear Neil’s thoughts.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Sugarfina’s expansion into the “gourmet grocery” world has exploded over the past 12 months, and show no signs of slowing down! I am excited to share our latest account, McCaffrey’s Food Markets, located in Pennsylvania and New Jersey. This high-end grocery store will offer a variety of our candies, including Dark Chocolate Sea Salt Caramels, Champagne Bears®, and our Gelato Collection.

Come find us at their Yardley, Newtown, Princeton, and New Hope locations!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

We are excited to announce our continued e-commerce expansion as we partner with Well.ca in Canada! Well.ca is an online platform that features Canada’s most popular health, beauty, and skincare products. They ship Canada-wide and offer amazing assortments including home, lifestyle, bath, and skincare, as well as luxury snacks and beverages. 

Our top 15 core Candy Cubes® will be featured as part of their assortment, along with a selection of chocolate bars, Candy Bento Boxes®, and other seasonal items as our collections continue to launch throughout the year.

We are thrilled to expand into this account as we continue to set our business up for success and navigate the boom of e-commerce shopping. Well.ca has exponentially grown in their own sales with their food category this past year, and we are hopeful that with Sugarfina’s addition, we will contribute to that growth curve.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As summer kicks into full gear, I am excited to announce that we have launched our first-ever cruise ship partnership! We’ve partnered with Royal Caribbean and Heinemann Americas for in-store branded fixturing and various additional activities on their “Odyssey of the Seas” ship, which departs from Israel in June.

We will have two full wall bays and tables in their main store, with products such as our Gelato Collection, Sugar Lips®, and celebratory Candy Bento Boxes® such as Happy Birthday, Thank You, Cheers, and Rosé All Day. We will also participate in tasting events and sampling activations for guests to enjoy. Lastly, we have created an exciting commercial introducing Sugarfina that will play in all of the estate rooms on board!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As consumers continue to embrace travel, we are working to ensure Sugarfina is present in our consumers’ destinations this summer and beyond! I am excited to announce we have expanded into seven luxury SBE properties – Mondrian LA, SLS South Beach, SLS Brickell, HYDE Midtown, SLS LUX Brickell, SLS Baha Mar, and SLS Cancun.

We will be present in the minibar inside all guest rooms and look forward to continuing our partnership with these luxury hospitality accounts as we delight more guests from all around the country and world!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With several new strategic wholesale accounts launching these next few months, I am excited to share the latest Las Vegas hospitality venue featuring Sugarfina @ Red Rock Casino Resort & Spa.

We are now available in the mini bar in 796 hotel rooms with best-sellers such as Dark Chocolate Sea Salt Caramels, Sugar Lips®, and our deliciously indulgent Choco Chip Cookie Chocolate Bar. We are excited to continue to drive brand awareness and product trial throughout the city!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I am happy to share with you all the filing of our 2020 Annual Report on Form 1-K, which you can access by clicking on the “Sugarfina Corporation’s SEC Edgar Page” link here on our StartEngine page. This report contains company results and financials for the fiscal year 2020, and while 2020 was one of the most challenging years in recent memory, we are proud to share with you our results and a little more of what is to come in 2021.

Some significant 2020 achievements we want to highlight:

• $25 million in sales during 2020 despite the COVID-19 shutdowns
• Improved our net earnings by $40 million
• Increased our e-commerce channel revenues to 34% of our total business, versus 16% in 2019 and was up 37% YOY
• Increased gross margin as a percentage of net revenue by 14% versus 2019
• 2020 holiday sales of our famous Advent Calendar exceeded sales in 2019
• Reduced selling, general and administrative expenses by $28 million, or 63%, versus 2019
• Opened three new retail stores in key Southern California locations on favorable terms
• Expanded international distribution into Australia and Japan
• Grew our e-commerce customer list from 424,000 subscribers at the beginning of 2020 to 480,000 potential customers
• Launched brand new innovations, like our Tea, Gelato, and Cookie Collections, Cold Brew Cordials, and vegan Cranberry Cocktail Bears

Despite the unforeseen COVID-19 related challenges in the year 2020, I must say that I am very proud of our results as a company, and I am extremely proud of the team of talented and hard-working professionals at Sugarfina who worked tirelessly to see the company through the depths of the pandemic, positioning us for a successful 2020 holiday season.

Retail sales in our boutiques were down $13 million primarily due to the COVID-19 closures and our exiting unprofitable retail locations opened by our predecessor company. Starting in mid-March we closed our retail stores and began re-opening them starting mid-June 2020 at restricted occupancy levels that lasted through year-end. We worked quickly to pivot to our e-commerce channel and grow our own list of social media followers and email subscribers, as well as to launch our own Amazon storefront. Similarly, when many of our wholesale accounts were forced to close their stores, we quickly moved to make Sugarfina products available online with a wide variety of internet retailers and expanded our distribution into the retail accounts that were universally open in North America such as gourmet grocery stores. We also took the opportunity to identify and eliminate waste by cutting our unprofitable products, reducing inventory investment, and rebuilding our new product innovation processes.

Now, as retail sales are increasing with the distribution of the COVID-19 vaccine and as our custom sales pick back up with the increase in weddings, baby showers, and similar events, we are poised to benefit from the strong foundation we built during the pandemic, including increased e-commerce sales, a variety of new online and grocery wholesale accounts, new retail boutiques, more favorable gross margins, and drastically lowered expenses.

We encourage our investors and prospective investors alike to peruse our 1-K filing and to leave us their questions and comments here on our StartEngine landing page. We look forward to another year of growth and expansion as we spread sweetness to even more fans around the world.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m thrilled to share our rapid distribution expansion on a national scale and announce that we recently launched on goPuff! GoPuff is a digital delivery service operating in over 650 cities, including major markets such as Philadelphia, Seattle, Boston, Phoenix, and Atlanta. We are available in 240 markets with expansion plans in progress for all goPuff markets.

Customers can purchase our best-selling Champagne Bears®, Sugar Lips®, and Peach Bellini® Small Candy Cubes®, alongside our Cheers 3 Piece Candy Bento Box® and Rosé All Day 2 Piece Candy Bento Box®, and have their sweet treats delivered in as quick as 20 minutes in some areas. GoPuff is also available 24/7 in select markets and we think Sugarfina is the perfect treat to satisfy those late-night cravings!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

After successful activations for Valentine’s Day and Easter, we were also featured in Landry’s Kitchen meal program for Mother’s Day. These upscale meal kits have grown in popularity as customers are celebrating holidays at home, but still looking for delicious and special options to celebrate.

Those who purchased the Mother’s Day meal received our Floral 2 Piece Candy Bento Box®, filled with But First, Rosé Roses, Dark Chocolate Sea Salt Caramels, and Peach Bellini®.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Following on the heels of our successful Holiday flash sale back in December, we were invited back to Jill’s Steals & Deals on the Today Show for a Mother’s Day segment! Four Today Show-exclusive Candy Bento Boxes® were featured on national television, both in a sparkling print as well as our iconic XOXO pattern. I’m excited to share that we sold 3,787 units of these gorgeous Mother’s Day gifts in 24 hours, gaining national brand awareness and product trial.

Watch our broadcast segment here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With summer around the corner, I’m excited to share an exclusive sneak peek at our newest brand partnership with Hampton Water Rosé – an award-winning rosé brand owned by Jon Bon Jovi and his son Jesse. Launching soon, this collaboration is inspired by sun-kissed days and Hamptons getaways and features our best-selling rosé-infused gummies.

This Candy Bento Box® is perfect for kicking off Memorial Day weekend, celebrating National Rosé Day on June 12th, and other summer gatherings. Shop this launch starting May 10th on www.sugarfina.com and Sugarfina boutiques!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I am excited to share that we recently hosted a town hall through StartEngine, where we connected with potential investors in a real-time conversation to directly answer questions about the investment opportunity and to better understand our future business plans. We outlined the strategic rationale of our new distribution center and gave sneak peeks of exciting collections launching soon!

Tune in to watch the full conversation here.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I’m excited to share an exclusive sneak peek of our newest collection arriving in April. Spa by Sugarfina® is a delightful collection of treats created to transport your senses as you reminisce about the relaxing and indulgent experiences at your favorite spa.

Inside this 3 Piece Candy Bento Box® sits three mouth-watering sweets inspired by the soul-soothing flavors of Strawberry Hibiscus, Melon Cucumber, and Clementine. We are excited to introduce this during Mother’s Day as we celebrate moms everywhere.

Preorder Spa alongside our other Mother’s Day treats starting April 5th at www.sugarfina.com!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I am excited to announce the international expansion of Sugarfina into Spain with a new luxury candy boutique in Madrid. We are thrilled to partner with Selekta Sweets, the creator of Selekta Events, as we open our doors in March. A curated selection of iconic Sugarfina treats will be available year-round, with prime placement throughout the store. Our best-selling collections such as Tea, Cookie, Cheers, and Rosé All Day® will be supported by a wide assortment of our single Candy Cubes®.

Selekta Sweets is a unique gourmet candy and chocolate shop that celebrates indulgence. Whether treating oneself or others, Selekta Sweets satisfies every sweet-tooth craving, including those with dietary sensitivities made with the finest natural ingredients.

We are thrilled to introduce Sugarfina to new customers around the world. It is our mission to continuously surprise and delight them with the most innovative luxury treats!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

We are thrilled about the expansion of Sugarfina in South Korea as we partner with Hanwha Group within Galleria Department Store, a leader in luxury lifestyle department stores. Sugarfina will launch at Galleria Luxury Hall in Seoul, one of the world’s premier retailers located in the high-traffic, upscale area of Gangnam-gu.

Sugarfina will be featured inside the new Fred Segal location, which will offer customers a unique shopping experience that embodies the style and culture of Los Angeles, California.

Our iconic Sugarfina-branded candy wall fixture will be a permanent activation launching in March and will feature a wide assortment of our signature core products, including best-sellers Peach Bellini® and Dark Chocolate Sea Salt Caramels. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m pleased to announce our partnership with Resorts World Las Vegas, set to open early Summer 2021. We are excited to partner with the Genting Group’s Las Vegas team to be part of this property, which is one of the largest 5-star, luxury real estate developments in North America. Genting Berhad owns additional hospitality properties in Malaysia, Singapore, and the Bahamas, and this is their first venture into Las Vegas.

A brand-new, 400-square foot Sugarfina boutique will open inside the property, alongside nightlife, globally inspired cuisine and mixology, star-studded performances in a 5,000-capacity theatre, and additional curated and exclusive retail experiences. Our boutique will sit off of the main atrium, right before guests enter the main casino area and be enhanced by pop-up kiosks throughout the property. We are also exploring Sugarfina in-room offerings and co-branded gifting programs.

We are ecstatic to be a part of this truly groundbreaking property, ushering in a new moment in Las Vegas history!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I am excited to share that Sugarfina was featured on the latest installment of StartEngine’s MEET THE INNOVATOR series. I sat down with Kevin O’Leary (also known as Mr. Wonderful on Shark Tank) and discussed Sugarfina’s strategic decision to partner with StartEngine on equity crowdfunding.

We chatted about Sugarfina’s unique brand position in luxury confections, our aggressive pipeline to introduce new product innovation, our focus on e-commerce, and our thoughtful plans for expansion – including a new, centralized distribution center in Las Vegas. We also dug into the rationale behind equity crowdfunding which was to invite our beloved customers to be a part of our company’s journey as we grow.

Watch the full conversation here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we continue to accelerate our global expansion, I’m excited to let you all know that Sugarfina is officially live on Rakuten, Japan’s second-largest e-commerce site. We are thrilled to bring our innovative products and iconic packaging to Japanese consumers through this direct-to-consumer e-commerce platform, with our very own branded storefront.

The online assortment includes core Sugarfina candies such as Sugar Lips®, Bubbly Bears®, Rosé All Day® Bears, and Dark Chocolate Sea Salt Caramels, alongside our new Tea by Sugarfina and Holiday Collections. We also offer our famed Design Your Own Candy Bento Box® experience for consumers to treat themselves.

While Sugarfina has an existing presence in Asia with our two retail boutiques in Hong Kong, this is the first time Sugarfina has been introduced directly to Japanese consumers. Due to the pervasive gifting culture in Japan, we feel the Sugarfina brand image and ideals fit the consumer culture well – not to mention, our Asian-inspired Candy Bento Boxes® and other luxurious and giftable packaging. Check out our page here!

Additionally, I’m excited to share that we partnered with upmarket Australian department store, Myer, to bring Sugarfina “down under” for the 2020 holiday season. The full product assortment, which included fan-favorites such as Bubbly Bears®, Birthday Cake Caramels, and Watermelon Slices, was listed on Myer’s e-commerce site for viewing and to place an in-store pickup order. Sugarfina was available for purchase inside 43 Myer locations across the country and merchandised in their famous Giftoriums.

We’ve received many requests over the past year from customers who visited us in the United States and wished we would expand to Australia. We are thrilled we were able to delight those customers with an in-store experience and hope to continue offering Sugarfina every holiday season. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

Our Regulation A+ Offering has raised $500,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m happy to share that we’ve opened four new Sugarfina boutiques across Southern California, where many of our key consumers are located. The current economic environment has enabled us to opportunistically secure these new locations in upscale shopping centers, under attractive variable percentage of sales rent structures with minimal capital investment.

We’re excited to introduce Sugarfina to Westfield Topanga, a key location in the greater Los Angeles area. We are now open at Westfield Santa Anita, where Sugarfina previously held a boutique for two years with many loyal and returning customers in that region. Additionally, we have opened shops at Westfield Fashion Square and Westfield Culver City, locations close to one of our best-performing boutiques nationwide, Westfield Century City.

If you’re in the area, come swing by and say hi to our new, candy-filled boutiques!

Westfield Topanga

6600 Topanga Canyon Blvd

Woodland Hills, CA 91303

Westfield Santa Anita

400 S Baldwin Ave

Arcadia, CA 91007

Westfield Culver City

6000 Sepulveda Blvd

Culver City, CA 90230

Westfield Fashion Square

14006 Riverside Drive

Sherman Oaks, CA 91423

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we wrap up a busy holiday season, I’m happy to share details of one of our most successful partnerships last quarter, a national flash sale with Jill’s Steals & Deals on the Today Show – driving brand awareness, product trial, and traffic to our e-commerce site!

This 24-hour flash sale went live on December 4th and featured three Today Show exclusive bundles – our Bourbon Bundle, Winter Wonderland Bundle, and Sweet & Sparkling Bundle. All three bundles featured iconic Sugarfina candy perfect for the holiday gifting season and we even received a great shout-out on the air from Carson Daly, who purchased four!

Within the first four hours of the sale, we sold out of the Bourbon Bundle and were close to selling out of the other two offerings. After 24 hours, we sold almost 5,000 units. Given the success of the promotion, the Today Show has invited us back for a Mother’s Day feature in April 2021.

Watch our broadcast segment here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Spring is on the horizon and I’m excited to share an exclusive sneak peek at our two newest collections, launching in early March. Our Easter assortment feels fresh, colorful, and bright, perfect for celebrating the upcoming holiday on April 4th. 

Additionally, we are thrilled to introduce our first-ever, fully vegan Tropical Gift Set, which includes our fan-favorite Island Pineapples alongside two new vegan gummies, Magic Mangos and Summer Strawberries! Shop Easter starting March 1st, and Tropical starting March 15th at www.sugarfina.com.  

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With a number of growth initiatives we’ve recently launched and several opportunities on the horizon for 2021, I’m thrilled to announce the opening of our new warehouse and logistics center, located in Las Vegas, Nevada. Our target opening date for this fulfillment center is late May, expanding the capacity to service our ever-expanding customer base and distribution platforms.

This facility will be our primary location to ship and house goods in a strong, pro-business climate. The low regulatory and pro-business environment in Las Vegas presents a huge opportunity for Sugarfina and the expertise in the labor force in this area is outmatched and readily available.

We believe a more central warehouse will increase fill rate and on-time shipping while providing tremendous efficiencies in our inventory and working capital management.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Our Regulation A+ Offering has raised $200,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we continue Sugarfina’s expansion into the “gourmet grocery” world, I am excited to share more about our recent partnerships with two premium grocers in key major cities – Mariano’s in Chicago, and Andronico’s in Northern California. We are thrilled to expand into these essential businesses where our target consumer is already shopping for their premium groceries.

We launched in 28 Mariano’s locations in November with a beautiful presentation of holiday and core best-sellers, bringing the very best of Sugarfina to Chicagoland! We partnered with Mariano’s on their bakery and confections strategic initiative. In 2021, we plan to convert the existing fixtures into Sugarfina branded destinations, bringing even more of our iconic branding to life in this luxury grocery space.

With Andronico’s, we launched Sugarfina branded fixtures into three of their top volume stores in San Francisco, Los Altos, and Berkeley, California. The fixtures feature 15 of our best-selling Small Candy Cubes® along with a holiday assortment that brought the Sugarfina magic of the holidays to Northern California. We’re very pleased with the initial sales on the fixtures and are now expanding into two additional locations in early 2021.

If you’re in Northern California or Chicago, make sure to stop by!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With the great success of our e-commerce business on our own digital platform throughout such an unprecedented year, I’m excited to share with you all that we’ve officially launched Sugarfina on Amazon.com!

We’re thrilled to add another digital e-commerce distribution channel to our business, increasing brand awareness with a presence on the nation’s largest online retailer. As we navigate these unique times with the COVID-19 pandemic, more and more consumers are shopping online. We are now making our product available to consumers on the highest traffic business-to-consumer platform in the world.

We’ve curated our newly launched Sugarfina store on Amazon with our Holiday Collection and a few of our best-selling core treats. Each week we will add to the assortment items from our internationally developed product line to delight our new consumer base. Meanwhile, our digital marketing team is investing in keyword search and advertising activities to drive awareness and trial among Amazon shoppers.

Visit our Amazon storefront here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Love is in the air this season and we’re joining the fun with our just-launched Valentine’s Day Collection! A step up from your typical box of chocolates, these crush-worthy sweets are a great way to spread love this season. We’re especially excited to introduce our brand-new Pucker Up 2 Piece Candy Bento Box®, which features two of our best-sellers – Sugar Lips® and Peach Bellini®. Shop the full collection here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With our busiest season in full swing, I’m excited to share the success of two of our top-performing Holiday products, our fan-favorite 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box.

These items received tremendous buzz across social media, press outlets, and our core consumers, who await their return each year. Across the total company, we sold over 30,000 Advent Calendars and 7,000 8 Nights of Light – driven by our U.S. e-commerce site, contributing over $1 million from those two items alone.

We are delighted that consumers love these “holiday countdown” tasting collections and can’t wait to brainstorm how to bring the holiday joy even more next year!

Check out some of our biggest press hits for the 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box below!

Bustle

Food Network

Good Housekeeping

New York Magazine

PopSugar

Refinery29

Rolling Stone

Town & Country

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m excited to introduce our fan-favorite, limited-edition Lunar New Year Collection, perfect for ushering in this much-awaited Year of the Ox! Whether celebrating the return of our lychee-flavored Lotus Flowers or sending a gift to a friend, we hope these delectable treats bring you good luck and fortune. Shop now here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Potential Investor,

Thank you for considering investing in Sugarfina. I would like to share with you a little about the unique journey of the Sugarfina brand. 

My partners and I acquired the brand and assets of Sugarfina out of bankruptcy on October 31, 2019 at what we believe was a discount to the operating value in a properly led organization. The primary assets included the trademarks and design patents, accounts receivable, and inventory of the predecessor company. I believe our investment price reflected the standalone value of these individual assets in a public auction and not that of a vibrant operating company. We quickly began re-building the operations in the first few months while filling as many orders as possible with the limited product inventory we acquired. Then, the COVID-19 pandemic struck. During this period of time I designed, built, and implemented a new operating model training our team on new ways of working and decision-making that accelerated performance. Over the summer months we put the brand in position for a highly successful fall-holiday season with strong in-stock levels, new product innovation, new points of distribution, and captivating new Halloween and Holiday offerings. We sold over 30,000 Advent Calendars this year at an average retail price of $45!

We are truly optimistic as we move into 2021. Some of our 2021 initiatives include:

1. Launching newly designed Lunar New Year, Valentine’s Day, and Easter collections

2. Bringing to market a vegan Tropical fruit-inspired collection and a separate vegan gummy and chocolate bar collection 

3. Ramping up our new online stores on Amazon and Rakuten

4. Launching four new exciting brand collaborations

5. Building a new centralized distribution center in Las Vegas dynamically expanding our capacity 

6. Continue expanding our presence in premium grocers

7. Expanding and accelerating our social media and public relations initiatives

I truly believe that the bankruptcy of Sugarfina’s predecessor handed my partners and I a great opportunity to take a fantastic brand with valuable assets and loyal fans, and to commercialize it as it deserved. We are thrilled to develop strategies and initiatives to pursue the many opportunities we see each week, and to bring luxury, indulgence, and sweetness to more consumers, whether at home, in our boutiques, in their favorite shops and grocery stores, or around the world. We invite you to become a part of the unique story of the Sugarfina brand by investing in our vision for the future. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I hope this note finds you safe and healthy during this holiday season! I’m pleased to introduce myself as the CEO and Co-Investor of Sugarfina. This brand fused a valuable synergy in my life, uniting a long passion for delighting consumers and my persisting sweet tooth. After an exciting first year, I’m honored to welcome you on this journey of dreaming and working together to bring more joy, to more people.

My three partners and I purchased Sugarfina on November 1, 2019. Our iconic brand partners with expert confectioners to develop a truly indulgent experience that makes folks of all ages smile with delight. We believe that we can profitably and dynamically expand distribution and provide more consumers a sweet, luxury experience with innovative treats from around the world.

Before leading Sugarfina, I developed and commercialized under-managed businesses into high-growth enterprises in the healthy snacking and beverage, hospitality, and apparel consumer segments. My strategic vehicles for success are innovation, distribution expansion, operations, and financial in nature; and my 25 years of C-level experience includes leadership positions with highly competitive, aspiration-driven consumer brands such as GT’s Kombucha, Bolthouse Farms, Levi Strauss, Caesar’s, Hilton, and Marriott.

Since acquiring Sugarfina, our team has been streamlining and commercializing operations while expanding and diversifying our customer base into new countries and onto more digital and online channels. Meanwhile, we brought to market innovative collections inspired by tea, gelato, and cookies while refreshing the brand’s distinctive, gift-ready packaging. Our business this Fall and Holiday season has been robust, and we are excited about 2021 and beyond!

I remain committed to you, our team, and our loyal customers as we navigate this unique time in history, with the goal of bringing the Sugarfina brand to more consumers across the globe and delivering them joyful treats. We are grateful to have you all join us on this journey and look forward to an exciting pursuit, hand in hand.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.