Spring is on the horizon and I’m excited to share an exclusive sneak peek at our two newest collections, launching in early March. Our Easter assortment feels fresh, colorful, and bright, perfect for celebrating the upcoming holiday on April 4th. 

Additionally, we are thrilled to introduce our first-ever, fully vegan Tropical Gift Set, which includes our fan-favorite Island Pineapples alongside two new vegan gummies, Magic Mangos and Summer Strawberries! Shop Easter starting March 1st, and Tropical starting March 15th at www.sugarfina.com.  

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With a number of growth initiatives we’ve recently launched and several opportunities on the horizon for 2021, I’m thrilled to announce the opening of our new warehouse and logistics center, located in Las Vegas, Nevada. Our target opening date for this fulfillment center is late May, expanding the capacity to service our ever-expanding customer base and distribution platforms.

This facility will be our primary location to ship and house goods in a strong, pro-business climate. The low regulatory and pro-business environment in Las Vegas presents a huge opportunity for Sugarfina and the expertise in the labor force in this area is outmatched and readily available.

We believe a more central warehouse will increase fill rate and on-time shipping while providing tremendous efficiencies in our inventory and working capital management.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Our Regulation A+ Offering has raised $200,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we continue Sugarfina’s expansion into the “gourmet grocery” world, I am excited to share more about our recent partnerships with two premium grocers in key major cities – Mariano’s in Chicago, and Andronico’s in Northern California. We are thrilled to expand into these essential businesses where our target consumer is already shopping for their premium groceries.

We launched in 28 Mariano’s locations in November with a beautiful presentation of holiday and core best-sellers, bringing the very best of Sugarfina to Chicagoland! We partnered with Mariano’s on their bakery and confections strategic initiative. In 2021, we plan to convert the existing fixtures into Sugarfina branded destinations, bringing even more of our iconic branding to life in this luxury grocery space.

With Andronico’s, we launched Sugarfina branded fixtures into three of their top volume stores in San Francisco, Los Altos, and Berkeley, California. The fixtures feature 15 of our best-selling Small Candy Cubes® along with a holiday assortment that brought the Sugarfina magic of the holidays to Northern California. We’re very pleased with the initial sales on the fixtures and are now expanding into two additional locations in early 2021.

If you’re in Northern California or Chicago, make sure to stop by!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With the great success of our e-commerce business on our own digital platform throughout such an unprecedented year, I’m excited to share with you all that we’ve officially launched Sugarfina on Amazon.com!

We’re thrilled to add another digital e-commerce distribution channel to our business, increasing brand awareness with a presence on the nation’s largest online retailer. As we navigate these unique times with the COVID-19 pandemic, more and more consumers are shopping online. We are now making our product available to consumers on the highest traffic business-to-consumer platform in the world.

We’ve curated our newly launched Sugarfina store on Amazon with our Holiday Collection and a few of our best-selling core treats. Each week we will add to the assortment items from our internationally developed product line to delight our new consumer base. Meanwhile, our digital marketing team is investing in keyword search and advertising activities to drive awareness and trial among Amazon shoppers.

Visit our Amazon storefront here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Love is in the air this season and we’re joining the fun with our just-launched Valentine’s Day Collection! A step up from your typical box of chocolates, these crush-worthy sweets are a great way to spread love this season. We’re especially excited to introduce our brand-new Pucker Up 2 Piece Candy Bento Box®, which features two of our best-sellers – Sugar Lips® and Peach Bellini®. Shop the full collection here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With our busiest season in full swing, I’m excited to share the success of two of our top-performing Holiday products, our fan-favorite 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box.

These items received tremendous buzz across social media, press outlets, and our core consumers, who await their return each year. Across the total company, we sold over 30,000 Advent Calendars and 7,000 8 Nights of Light – driven by our U.S. e-commerce site, contributing over $1 million from those two items alone.

We are delighted that consumers love these “holiday countdown” tasting collections and can’t wait to brainstorm how to bring the holiday joy even more next year!

Check out some of our biggest press hits for the 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box below!

Bustle

Food Network

Good Housekeeping

New York Magazine

PopSugar

Refinery29

Rolling Stone

Town & Country

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m excited to introduce our fan-favorite, limited-edition Lunar New Year Collection, perfect for ushering in this much-awaited Year of the Ox! Whether celebrating the return of our lychee-flavored Lotus Flowers or sending a gift to a friend, we hope these delectable treats bring you good luck and fortune. Shop now here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Potential Investor,

Thank you for considering investing in Sugarfina. I would like to share with you a little about the unique journey of the Sugarfina brand. 

My partners and I acquired the brand and assets of Sugarfina out of bankruptcy on October 31, 2019 at what we believe was a discount to the operating value in a properly led organization. The primary assets included the trademarks and design patents, accounts receivable, and inventory of the predecessor company. I believe our investment price reflected the standalone value of these individual assets in a public auction and not that of a vibrant operating company. We quickly began re-building the operations in the first few months while filling as many orders as possible with the limited product inventory we acquired. Then, the COVID-19 pandemic struck. During this period of time I designed, built, and implemented a new operating model training our team on new ways of working and decision-making that accelerated performance. Over the summer months we put the brand in position for a highly successful fall-holiday season with strong in-stock levels, new product innovation, new points of distribution, and captivating new Halloween and Holiday offerings. We sold over 30,000 Advent Calendars this year at an average retail price of $45!

We are truly optimistic as we move into 2021. Some of our 2021 initiatives include:

1. Launching newly designed Lunar New Year, Valentine’s Day, and Easter collections

2. Bringing to market a vegan Tropical fruit-inspired collection and a separate vegan gummy and chocolate bar collection 

3. Ramping up our new online stores on Amazon and Rakuten

4. Launching four new exciting brand collaborations

5. Building a new centralized distribution center in Las Vegas dynamically expanding our capacity 

6. Continue expanding our presence in premium grocers

7. Expanding and accelerating our social media and public relations initiatives

I truly believe that the bankruptcy of Sugarfina’s predecessor handed my partners and I a great opportunity to take a fantastic brand with valuable assets and loyal fans, and to commercialize it as it deserved. We are thrilled to develop strategies and initiatives to pursue the many opportunities we see each week, and to bring luxury, indulgence, and sweetness to more consumers, whether at home, in our boutiques, in their favorite shops and grocery stores, or around the world. We invite you to become a part of the unique story of the Sugarfina brand by investing in our vision for the future. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I hope this note finds you safe and healthy during this holiday season! I’m pleased to introduce myself as the CEO and Co-Investor of Sugarfina. This brand fused a valuable synergy in my life, uniting a long passion for delighting consumers and my persisting sweet tooth. After an exciting first year, I’m honored to welcome you on this journey of dreaming and working together to bring more joy, to more people.

My three partners and I purchased Sugarfina on November 1, 2019. Our iconic brand partners with expert confectioners to develop a truly indulgent experience that makes folks of all ages smile with delight. We believe that we can profitably and dynamically expand distribution and provide more consumers a sweet, luxury experience with innovative treats from around the world.

Before leading Sugarfina, I developed and commercialized under-managed businesses into high-growth enterprises in the healthy snacking and beverage, hospitality, and apparel consumer segments. My strategic vehicles for success are innovation, distribution expansion, operations, and financial in nature; and my 25 years of C-level experience includes leadership positions with highly competitive, aspiration-driven consumer brands such as GT’s Kombucha, Bolthouse Farms, Levi Strauss, Caesar’s, Hilton, and Marriott.

Since acquiring Sugarfina, our team has been streamlining and commercializing operations while expanding and diversifying our customer base into new countries and onto more digital and online channels. Meanwhile, we brought to market innovative collections inspired by tea, gelato, and cookies while refreshing the brand’s distinctive, gift-ready packaging. Our business this Fall and Holiday season has been robust, and we are excited about 2021 and beyond!

I remain committed to you, our team, and our loyal customers as we navigate this unique time in history, with the goal of bringing the Sugarfina brand to more consumers across the globe and delivering them joyful treats. We are grateful to have you all join us on this journey and look forward to an exciting pursuit, hand in hand.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.