As summer kicks into full gear, I am excited to announce that we have launched our first-ever cruise ship partnership! We’ve partnered with Royal Caribbean and Heinemann Americas for in-store branded fixturing and various additional activities on their “Odyssey of the Seas” ship, which departs from Israel in June.

We will have two full wall bays and tables in their main store, with products such as our Gelato Collection, Sugar Lips®, and celebratory Candy Bento Boxes® such as Happy Birthday, Thank You, Cheers, and Rosé All Day. We will also participate in tasting events and sampling activations for guests to enjoy. Lastly, we have created an exciting commercial introducing Sugarfina that will play in all of the estate rooms on board!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As consumers continue to embrace travel, we are working to ensure Sugarfina is present in our consumers’ destinations this summer and beyond! I am excited to announce we have expanded into seven luxury SBE properties – Mondrian LA, SLS South Beach, SLS Brickell, HYDE Midtown, SLS LUX Brickell, SLS Baha Mar, and SLS Cancun.

We will be present in the minibar inside all guest rooms and look forward to continuing our partnership with these luxury hospitality accounts as we delight more guests from all around the country and world!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With several new strategic wholesale accounts launching these next few months, I am excited to share the latest Las Vegas hospitality venue featuring Sugarfina @ Red Rock Casino Resort & Spa.

We are now available in the mini bar in 796 hotel rooms with best-sellers such as Dark Chocolate Sea Salt Caramels, Sugar Lips®, and our deliciously indulgent Choco Chip Cookie Chocolate Bar. We are excited to continue to drive brand awareness and product trial throughout the city!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I am happy to share with you all the filing of our 2020 Annual Report on Form 1-K, which you can access by clicking on the “Sugarfina Corporation’s SEC Edgar Page” link here on our StartEngine page. This report contains company results and financials for the fiscal year 2020, and while 2020 was one of the most challenging years in recent memory, we are proud to share with you our results and a little more of what is to come in 2021.

Some significant 2020 achievements we want to highlight:

• $25 million in sales during 2020 despite the COVID-19 shutdowns
• Improved our net earnings by $40 million
• Increased our e-commerce channel revenues to 34% of our total business, versus 16% in 2019 and was up 37% YOY
• Increased gross margin as a percentage of net revenue by 14% versus 2019
• 2020 holiday sales of our famous Advent Calendar exceeded sales in 2019
• Reduced selling, general and administrative expenses by $28 million, or 63%, versus 2019
• Opened three new retail stores in key Southern California locations on favorable terms
• Expanded international distribution into Australia and Japan
• Grew our e-commerce customer list from 424,000 subscribers at the beginning of 2020 to 480,000 potential customers
• Launched brand new innovations, like our Tea, Gelato, and Cookie Collections, Cold Brew Cordials, and vegan Cranberry Cocktail Bears

Despite the unforeseen COVID-19 related challenges in the year 2020, I must say that I am very proud of our results as a company, and I am extremely proud of the team of talented and hard-working professionals at Sugarfina who worked tirelessly to see the company through the depths of the pandemic, positioning us for a successful 2020 holiday season.

Retail sales in our boutiques were down $13 million primarily due to the COVID-19 closures and our exiting unprofitable retail locations opened by our predecessor company. Starting in mid-March we closed our retail stores and began re-opening them starting mid-June 2020 at restricted occupancy levels that lasted through year-end. We worked quickly to pivot to our e-commerce channel and grow our own list of social media followers and email subscribers, as well as to launch our own Amazon storefront. Similarly, when many of our wholesale accounts were forced to close their stores, we quickly moved to make Sugarfina products available online with a wide variety of internet retailers and expanded our distribution into the retail accounts that were universally open in North America such as gourmet grocery stores. We also took the opportunity to identify and eliminate waste by cutting our unprofitable products, reducing inventory investment, and rebuilding our new product innovation processes.

Now, as retail sales are increasing with the distribution of the COVID-19 vaccine and as our custom sales pick back up with the increase in weddings, baby showers, and similar events, we are poised to benefit from the strong foundation we built during the pandemic, including increased e-commerce sales, a variety of new online and grocery wholesale accounts, new retail boutiques, more favorable gross margins, and drastically lowered expenses.

We encourage our investors and prospective investors alike to peruse our 1-K filing and to leave us their questions and comments here on our StartEngine landing page. We look forward to another year of growth and expansion as we spread sweetness to even more fans around the world.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m thrilled to share our rapid distribution expansion on a national scale and announce that we recently launched on goPuff! GoPuff is a digital delivery service operating in over 650 cities, including major markets such as Philadelphia, Seattle, Boston, Phoenix, and Atlanta. We are available in 240 markets with expansion plans in progress for all goPuff markets.

Customers can purchase our best-selling Champagne Bears®, Sugar Lips®, and Peach Bellini® Small Candy Cubes®, alongside our Cheers 3 Piece Candy Bento Box® and Rosé All Day 2 Piece Candy Bento Box®, and have their sweet treats delivered in as quick as 20 minutes in some areas. GoPuff is also available 24/7 in select markets and we think Sugarfina is the perfect treat to satisfy those late-night cravings!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

After successful activations for Valentine’s Day and Easter, we were also featured in Landry’s Kitchen meal program for Mother’s Day. These upscale meal kits have grown in popularity as customers are celebrating holidays at home, but still looking for delicious and special options to celebrate.

Those who purchased the Mother’s Day meal received our Floral 2 Piece Candy Bento Box®, filled with But First, Rosé Roses, Dark Chocolate Sea Salt Caramels, and Peach Bellini®.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Following on the heels of our successful Holiday flash sale back in December, we were invited back to Jill’s Steals & Deals on the Today Show for a Mother’s Day segment! Four Today Show-exclusive Candy Bento Boxes® were featured on national television, both in a sparkling print as well as our iconic XOXO pattern. I’m excited to share that we sold 3,787 units of these gorgeous Mother’s Day gifts in 24 hours, gaining national brand awareness and product trial.

Watch our broadcast segment here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With summer around the corner, I’m excited to share an exclusive sneak peek at our newest brand partnership with Hampton Water Rosé – an award-winning rosé brand owned by Jon Bon Jovi and his son Jesse. Launching soon, this collaboration is inspired by sun-kissed days and Hamptons getaways and features our best-selling rosé-infused gummies.

This Candy Bento Box® is perfect for kicking off Memorial Day weekend, celebrating National Rosé Day on June 12th, and other summer gatherings. Shop this launch starting May 10th on www.sugarfina.com and Sugarfina boutiques!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I am excited to share that we recently hosted a town hall through StartEngine, where we connected with potential investors in a real-time conversation to directly answer questions about the investment opportunity and to better understand our future business plans. We outlined the strategic rationale of our new distribution center and gave sneak peeks of exciting collections launching soon!

Tune in to watch the full conversation here.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I’m excited to share an exclusive sneak peek of our newest collection arriving in April. Spa by Sugarfina® is a delightful collection of treats created to transport your senses as you reminisce about the relaxing and indulgent experiences at your favorite spa.

Inside this 3 Piece Candy Bento Box® sits three mouth-watering sweets inspired by the soul-soothing flavors of Strawberry Hibiscus, Melon Cucumber, and Clementine. We are excited to introduce this during Mother’s Day as we celebrate moms everywhere.

Preorder Spa alongside our other Mother’s Day treats starting April 5th at www.sugarfina.com!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I am excited to announce the international expansion of Sugarfina into Spain with a new luxury candy boutique in Madrid. We are thrilled to partner with Selekta Sweets, the creator of Selekta Events, as we open our doors in March. A curated selection of iconic Sugarfina treats will be available year-round, with prime placement throughout the store. Our best-selling collections such as Tea, Cookie, Cheers, and Rosé All Day® will be supported by a wide assortment of our single Candy Cubes®.

Selekta Sweets is a unique gourmet candy and chocolate shop that celebrates indulgence. Whether treating oneself or others, Selekta Sweets satisfies every sweet-tooth craving, including those with dietary sensitivities made with the finest natural ingredients.

We are thrilled to introduce Sugarfina to new customers around the world. It is our mission to continuously surprise and delight them with the most innovative luxury treats!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

We are thrilled about the expansion of Sugarfina in South Korea as we partner with Hanwha Group within Galleria Department Store, a leader in luxury lifestyle department stores. Sugarfina will launch at Galleria Luxury Hall in Seoul, one of the world’s premier retailers located in the high-traffic, upscale area of Gangnam-gu.

Sugarfina will be featured inside the new Fred Segal location, which will offer customers a unique shopping experience that embodies the style and culture of Los Angeles, California.

Our iconic Sugarfina-branded candy wall fixture will be a permanent activation launching in March and will feature a wide assortment of our signature core products, including best-sellers Peach Bellini® and Dark Chocolate Sea Salt Caramels. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m pleased to announce our partnership with Resorts World Las Vegas, set to open early Summer 2021. We are excited to partner with the Genting Group’s Las Vegas team to be part of this property, which is one of the largest 5-star, luxury real estate developments in North America. Genting Berhad owns additional hospitality properties in Malaysia, Singapore, and the Bahamas, and this is their first venture into Las Vegas.

A brand-new, 400-square foot Sugarfina boutique will open inside the property, alongside nightlife, globally inspired cuisine and mixology, star-studded performances in a 5,000-capacity theatre, and additional curated and exclusive retail experiences. Our boutique will sit off of the main atrium, right before guests enter the main casino area and be enhanced by pop-up kiosks throughout the property. We are also exploring Sugarfina in-room offerings and co-branded gifting programs.

We are ecstatic to be a part of this truly groundbreaking property, ushering in a new moment in Las Vegas history!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

I am excited to share that Sugarfina was featured on the latest installment of StartEngine’s MEET THE INNOVATOR series. I sat down with Kevin O’Leary (also known as Mr. Wonderful on Shark Tank) and discussed Sugarfina’s strategic decision to partner with StartEngine on equity crowdfunding.

We chatted about Sugarfina’s unique brand position in luxury confections, our aggressive pipeline to introduce new product innovation, our focus on e-commerce, and our thoughtful plans for expansion – including a new, centralized distribution center in Las Vegas. We also dug into the rationale behind equity crowdfunding which was to invite our beloved customers to be a part of our company’s journey as we grow.

Watch the full conversation here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we continue to accelerate our global expansion, I’m excited to let you all know that Sugarfina is officially live on Rakuten, Japan’s second-largest e-commerce site. We are thrilled to bring our innovative products and iconic packaging to Japanese consumers through this direct-to-consumer e-commerce platform, with our very own branded storefront.

The online assortment includes core Sugarfina candies such as Sugar Lips®, Bubbly Bears®, Rosé All Day® Bears, and Dark Chocolate Sea Salt Caramels, alongside our new Tea by Sugarfina and Holiday Collections. We also offer our famed Design Your Own Candy Bento Box® experience for consumers to treat themselves.

While Sugarfina has an existing presence in Asia with our two retail boutiques in Hong Kong, this is the first time Sugarfina has been introduced directly to Japanese consumers. Due to the pervasive gifting culture in Japan, we feel the Sugarfina brand image and ideals fit the consumer culture well – not to mention, our Asian-inspired Candy Bento Boxes® and other luxurious and giftable packaging. Check out our page here!

Additionally, I’m excited to share that we partnered with upmarket Australian department store, Myer, to bring Sugarfina “down under” for the 2020 holiday season. The full product assortment, which included fan-favorites such as Bubbly Bears®, Birthday Cake Caramels, and Watermelon Slices, was listed on Myer’s e-commerce site for viewing and to place an in-store pickup order. Sugarfina was available for purchase inside 43 Myer locations across the country and merchandised in their famous Giftoriums.

We’ve received many requests over the past year from customers who visited us in the United States and wished we would expand to Australia. We are thrilled we were able to delight those customers with an in-store experience and hope to continue offering Sugarfina every holiday season. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Investors,

Our Regulation A+ Offering has raised $500,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m happy to share that we’ve opened four new Sugarfina boutiques across Southern California, where many of our key consumers are located. The current economic environment has enabled us to opportunistically secure these new locations in upscale shopping centers, under attractive variable percentage of sales rent structures with minimal capital investment.

We’re excited to introduce Sugarfina to Westfield Topanga, a key location in the greater Los Angeles area. We are now open at Westfield Santa Anita, where Sugarfina previously held a boutique for two years with many loyal and returning customers in that region. Additionally, we have opened shops at Westfield Fashion Square and Westfield Culver City, locations close to one of our best-performing boutiques nationwide, Westfield Century City.

If you’re in the area, come swing by and say hi to our new, candy-filled boutiques!

Westfield Topanga

6600 Topanga Canyon Blvd

Woodland Hills, CA 91303

Westfield Santa Anita

400 S Baldwin Ave

Arcadia, CA 91007

Westfield Culver City

6000 Sepulveda Blvd

Culver City, CA 90230

Westfield Fashion Square

14006 Riverside Drive

Sherman Oaks, CA 91423

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we wrap up a busy holiday season, I’m happy to share details of one of our most successful partnerships last quarter, a national flash sale with Jill’s Steals & Deals on the Today Show – driving brand awareness, product trial, and traffic to our e-commerce site!

This 24-hour flash sale went live on December 4th and featured three Today Show exclusive bundles – our Bourbon Bundle, Winter Wonderland Bundle, and Sweet & Sparkling Bundle. All three bundles featured iconic Sugarfina candy perfect for the holiday gifting season and we even received a great shout-out on the air from Carson Daly, who purchased four!

Within the first four hours of the sale, we sold out of the Bourbon Bundle and were close to selling out of the other two offerings. After 24 hours, we sold almost 5,000 units. Given the success of the promotion, the Today Show has invited us back for a Mother’s Day feature in April 2021.

Watch our broadcast segment here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Spring is on the horizon and I’m excited to share an exclusive sneak peek at our two newest collections, launching in early March. Our Easter assortment feels fresh, colorful, and bright, perfect for celebrating the upcoming holiday on April 4th. 

Additionally, we are thrilled to introduce our first-ever, fully vegan Tropical Gift Set, which includes our fan-favorite Island Pineapples alongside two new vegan gummies, Magic Mangos and Summer Strawberries! Shop Easter starting March 1st, and Tropical starting March 15th at www.sugarfina.com.  

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With a number of growth initiatives we’ve recently launched and several opportunities on the horizon for 2021, I’m thrilled to announce the opening of our new warehouse and logistics center, located in Las Vegas, Nevada. Our target opening date for this fulfillment center is late May, expanding the capacity to service our ever-expanding customer base and distribution platforms.

This facility will be our primary location to ship and house goods in a strong, pro-business climate. The low regulatory and pro-business environment in Las Vegas presents a huge opportunity for Sugarfina and the expertise in the labor force in this area is outmatched and readily available.

We believe a more central warehouse will increase fill rate and on-time shipping while providing tremendous efficiencies in our inventory and working capital management.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Our Regulation A+ Offering has raised $200,000! Thank you to our investors who have helped us reach this milestone – you have helped us get one step closer to bringing smiles, joy, and delicious treats to more consumers across the globe. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

As we continue Sugarfina’s expansion into the “gourmet grocery” world, I am excited to share more about our recent partnerships with two premium grocers in key major cities – Mariano’s in Chicago, and Andronico’s in Northern California. We are thrilled to expand into these essential businesses where our target consumer is already shopping for their premium groceries.

We launched in 28 Mariano’s locations in November with a beautiful presentation of holiday and core best-sellers, bringing the very best of Sugarfina to Chicagoland! We partnered with Mariano’s on their bakery and confections strategic initiative. In 2021, we plan to convert the existing fixtures into Sugarfina branded destinations, bringing even more of our iconic branding to life in this luxury grocery space.

With Andronico’s, we launched Sugarfina branded fixtures into three of their top volume stores in San Francisco, Los Altos, and Berkeley, California. The fixtures feature 15 of our best-selling Small Candy Cubes® along with a holiday assortment that brought the Sugarfina magic of the holidays to Northern California. We’re very pleased with the initial sales on the fixtures and are now expanding into two additional locations in early 2021.

If you’re in Northern California or Chicago, make sure to stop by!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With the great success of our e-commerce business on our own digital platform throughout such an unprecedented year, I’m excited to share with you all that we’ve officially launched Sugarfina on Amazon.com!

We’re thrilled to add another digital e-commerce distribution channel to our business, increasing brand awareness with a presence on the nation’s largest online retailer. As we navigate these unique times with the COVID-19 pandemic, more and more consumers are shopping online. We are now making our product available to consumers on the highest traffic business-to-consumer platform in the world.

We’ve curated our newly launched Sugarfina store on Amazon with our Holiday Collection and a few of our best-selling core treats. Each week we will add to the assortment items from our internationally developed product line to delight our new consumer base. Meanwhile, our digital marketing team is investing in keyword search and advertising activities to drive awareness and trial among Amazon shoppers.

Visit our Amazon storefront here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Love is in the air this season and we’re joining the fun with our just-launched Valentine’s Day Collection! A step up from your typical box of chocolates, these crush-worthy sweets are a great way to spread love this season. We’re especially excited to introduce our brand-new Pucker Up 2 Piece Candy Bento Box®, which features two of our best-sellers – Sugar Lips® and Peach Bellini®. Shop the full collection here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

With our busiest season in full swing, I’m excited to share the success of two of our top-performing Holiday products, our fan-favorite 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box.

These items received tremendous buzz across social media, press outlets, and our core consumers, who await their return each year. Across the total company, we sold over 30,000 Advent Calendars and 7,000 8 Nights of Light – driven by our U.S. e-commerce site, contributing over $1 million from those two items alone.

We are delighted that consumers love these “holiday countdown” tasting collections and can’t wait to brainstorm how to bring the holiday joy even more next year!

Check out some of our biggest press hits for the 24 Tastes of Christmas Advent Calendar and 8 Nights of Light Hanukkah Tasting Box below!

Bustle

Food Network

Good Housekeeping

New York Magazine

PopSugar

Refinery29

Rolling Stone

Town & Country

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I’m excited to introduce our fan-favorite, limited-edition Lunar New Year Collection, perfect for ushering in this much-awaited Year of the Ox! Whether celebrating the return of our lychee-flavored Lotus Flowers or sending a gift to a friend, we hope these delectable treats bring you good luck and fortune. Shop now here!

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Dear Potential Investor,

Thank you for considering investing in Sugarfina. I would like to share with you a little about the unique journey of the Sugarfina brand. 

My partners and I acquired the brand and assets of Sugarfina out of bankruptcy on October 31, 2019 at what we believe was a discount to the operating value in a properly led organization. The primary assets included the trademarks and design patents, accounts receivable, and inventory of the predecessor company. I believe our investment price reflected the standalone value of these individual assets in a public auction and not that of a vibrant operating company. We quickly began re-building the operations in the first few months while filling as many orders as possible with the limited product inventory we acquired. Then, the COVID-19 pandemic struck. During this period of time I designed, built, and implemented a new operating model training our team on new ways of working and decision-making that accelerated performance. Over the summer months we put the brand in position for a highly successful fall-holiday season with strong in-stock levels, new product innovation, new points of distribution, and captivating new Halloween and Holiday offerings. We sold over 30,000 Advent Calendars this year at an average retail price of $45!

We are truly optimistic as we move into 2021. Some of our 2021 initiatives include:

1. Launching newly designed Lunar New Year, Valentine’s Day, and Easter collections

2. Bringing to market a vegan Tropical fruit-inspired collection and a separate vegan gummy and chocolate bar collection 

3. Ramping up our new online stores on Amazon and Rakuten

4. Launching four new exciting brand collaborations

5. Building a new centralized distribution center in Las Vegas dynamically expanding our capacity 

6. Continue expanding our presence in premium grocers

7. Expanding and accelerating our social media and public relations initiatives

I truly believe that the bankruptcy of Sugarfina’s predecessor handed my partners and I a great opportunity to take a fantastic brand with valuable assets and loyal fans, and to commercialize it as it deserved. We are thrilled to develop strategies and initiatives to pursue the many opportunities we see each week, and to bring luxury, indulgence, and sweetness to more consumers, whether at home, in our boutiques, in their favorite shops and grocery stores, or around the world. We invite you to become a part of the unique story of the Sugarfina brand by investing in our vision for the future. 

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

I hope this note finds you safe and healthy during this holiday season! I’m pleased to introduce myself as the CEO and Co-Investor of Sugarfina. This brand fused a valuable synergy in my life, uniting a long passion for delighting consumers and my persisting sweet tooth. After an exciting first year, I’m honored to welcome you on this journey of dreaming and working together to bring more joy, to more people.

My three partners and I purchased Sugarfina on November 1, 2019. Our iconic brand partners with expert confectioners to develop a truly indulgent experience that makes folks of all ages smile with delight. We believe that we can profitably and dynamically expand distribution and provide more consumers a sweet, luxury experience with innovative treats from around the world.

Before leading Sugarfina, I developed and commercialized under-managed businesses into high-growth enterprises in the healthy snacking and beverage, hospitality, and apparel consumer segments. My strategic vehicles for success are innovation, distribution expansion, operations, and financial in nature; and my 25 years of C-level experience includes leadership positions with highly competitive, aspiration-driven consumer brands such as GT’s Kombucha, Bolthouse Farms, Levi Strauss, Caesar’s, Hilton, and Marriott.

Since acquiring Sugarfina, our team has been streamlining and commercializing operations while expanding and diversifying our customer base into new countries and onto more digital and online channels. Meanwhile, we brought to market innovative collections inspired by tea, gelato, and cookies while refreshing the brand’s distinctive, gift-ready packaging. Our business this Fall and Holiday season has been robust, and we are excited about 2021 and beyond!

I remain committed to you, our team, and our loyal customers as we navigate this unique time in history, with the goal of bringing the Sugarfina brand to more consumers across the globe and delivering them joyful treats. We are grateful to have you all join us on this journey and look forward to an exciting pursuit, hand in hand.

This Reg A+ offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.