The Style Station offering is now closed and is no longer accepting investments.

Style Station

Beauty & Fashion Platform

Regulation Crowdfunding
West Hollywood, CA
Fashion & Apparel
Accepting International Investment
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BECOME PART OF THE FASHION & BEAUTY RETAIL REVOLUTION

BE AN OWNER

Style Station is the unconventional answer the fashion and beauty industries have been waiting for. Style Station is at the center of Style, Fashion & Beauty with industry insider content coupled with an easy and fun Discovery & Buying experience. We deliver seamlessly across all digital, social, mobile and physical experience channels.


Style Station Founder & CEO, Melissa Meister has fused the world of style and digital content throughout her longstanding career. She introduced alternative ideas to all areas of her expertise: fashion designing, celebrity styling, costume designing, and digital content directing. Melissa and her technology focused team decided to fuse the world of style and technology, and personalize it for you with Style Station.


Melissa and her team invite you to be a part of the future of beauty and fashion retail + social commerce. Style Station delivers professional celebrity stylemakers, their expertise, and insider trade secrets to us all- taking you down the red carpet of beauty and fashion.

Style Station is a beauty and fashion omni-channel platform. Positioned at the epicenter of the prolific world of digital and physical content and social commerce. Creating an unparalleled personal consumer experience.

THE DIFFERENCE 

OUR PROMISE TO OUR CLIENTS



Style Station provides one seamless physical-digital (or “phygital”) customer experience and shopping journey.  Style Station's online/offline strategy covers all interactive social aspects and styling needs for our style conscious customers, creating a strong customer connection and a trusted source to beauty and fashion.   


It is our goal to give you access to information, products, and services that were previously only for those in entertainment.  Online at TheStyleStation.com, shoppers have access to a team of industry stylemakers; the ones creating the looks. We offer customers help with insider tips, personalized styling advice, curated content and a unique digital retail experience.  Offline, Style Station – Mega Style Centers are designed to be experimental, tech-driven spaces. We will provide professional beauty & fashion services and workshops in an industry like environment. A visit to Style Station will help novice fashionistas discover and purchase new looks and leave with their own stand-out, personal style.  Style Station - We take you wear you want to go!


 SOCIAL COMMERCE + EXPERIENTIAL RETAIL 



  • One seamless fashion and beauty discovery and shopping journey, online and off
  • Quality content from industry professionals to enhance the retail experience
  • Unique digital marketplace including high-low pricing (designer to good value “treasure finds”) curated by industry professionals
  • Personalized customer profiles optimized by a relevance engine making each customer’s experience unique to them
  • Direct access to proprietary tech-driven features and tools including CyberCloset and StyleCam to virtually test and try new looks before you buy 
  • Actionable analytics to track discovery and buying behavior to personalize shopping experience
  • All-in-One physical Style Centers, that offer bar-style hair, beauty and styling services 
  • Workshops and Events to keep you connected to the latest techniques and brands


ONE SEAMLESS STYLE STATION EXPERIENCE

CHANNEL

Tutorials

TIPS +TRICKS

Industry How-To's

NEWS

Emmy Style

E-COMMERCE

Shop StyleStation Marketplace

Experiential POP-Ups

Style Centers

Education/Workshops

ONE SEAMLESS MULTI-CHANNEL FASHION & BEAUTY SHOPPING JOURNEY

INVESTMENT & PERKS

INVESTMENT OPPORTUNITY | Convertible Note 

Note converts to equity when the company raises $1,000,000.00 in a qualified equity financing

Maturity Date: 

$10M valuation cap

20% discount rate

4% yearly interest rate

Maximum ($100,000) of Convertible Notes

Minimum ($10,000) of Convertible Notes



What is a Convertible Note?

A convertible note offers you the right to receive shares in The Style Station. The number of shares you will receive in the future will be determined at the next equity round in which The Style Station raises at least $1,000,000.00 in qualified equity financing. The highest conversion price per share is set based on a $10M company valuation cap. You also receive 4% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to either receive your investment and interest back from the company or convert into stock.

$250

As a "Bronze Investor", if you invest $250, you will receive 10% off your purchases at the Style Station shop for 6 months.

$500

As a "Silver Investor", if you invest $500, you will receive 15% off your purchases at the Style Station shop for one full year.

$2,500

As a "Gold Investor", if you invest $2,500 you will receive 20% off purchases at Style Station for one full year, plus exclusive VIP sale offers, invitations to Style Station events and more.

$5,000 - $10,000   As a "Platinum Investor", if you invest $5,000 to $10,000 you will receive all of the benefits of a Gold Member plus a personal styling appointment with Melissa Meister to plan a week's worth of curated looks.

$10,000 or more  As a "Diamond Investor", if you invest $10,000, you will receive all of the benefits of a Platinum investor (including the personal styling appointment with Melissa Meister) plus 2 tickets to a New York Fashion Week event, VIP invitations to Style Station events, and more.


*All perks occur after the offering is completed

CURATED MARKETPLACE

We've harnessed technology to deliver to the consumer a personalized shopping and professional styling experience. 

Our platform and industry professionals bring to you the brands and products we know you'll love.

TARGET AUDIENCE 

AS UNIQUE & BEAUTIFUL AS YOU

  • Searching for a Fashion & Beauty “insider” source for information
  • Wanting to bypass the clutter and be entertained while having personal style presented to them 
  • Information and content that can be used in their everyday life
  • Early Adopters of new technology that serves a purpose to enhance their lives
  • Socially connected content users and creators who enjoy sharing social media with their communities online and offline 
  • Brand loyal, especially for brands that support a cause
  • Geographically distant consumers who are not near “fashion hub” cities
  • Novice Fashionistas, on-the-go moms and business executives  
  • People who have never seen anything like it!  (AKA – Everyone!)

While Style Station will offer content and services all can enjoy, the target markets are Millennials, Gen X’ers (women ages 18-44) and the style conscious Gen Z teen population (12-17).


MARKET SIZE & OPPORTUNITY

 WE WILL DEFINE THE TREND OF SOCIAL COMMERCE

 AN EXPANDING MARKET  



- Global women’s wear is a $620+ billion-dollar industry*

- Global cosmetics market estimated to reach $675 billion USD by 2020, growing at a rate of 6.4%**



According to FashionUnited data, the global apparel market is valued at $3 trillion US dollars ($3,000 billion) and accounts for 2 percent of the world's Gross Domestic Product (GDP); the womenswear industry is valued at $621 billion dollars.* source: https://fashionunited.com/global-fashion-industry-statistics .



A Research and Markets 2015 report** predicts the global Cosmetic market will reach an estimated $675 billion USD by 2020 growing at a rate of 6.4%. The United States is the largest cosmetics market in the world, and its total revenue is expected to exceed $62 billion in 2016.


Spending on women’s wear will continue to grow and is expected to significantly increase as Millennials mature***. 

 


It is estimated that in the US, Millennials spend over $114 billion annually on clothing and accessories alone.*** Although nearly 80% of all apparel purchases still occur through brick and mortar retail, the online and mobile apparel and accessories market continues to grow at an exponential rate.



Currently estimated at approximately $70 billion, online fashion retail is set to reach nearly $100 billion over the next 5 years****, according to Statista.com and approximately 25% of all online purchases are now made on a mobile device.



The growth of e-commerce in the apparel industry highlights the massive change in US consumer shopping habits and is an indicator that an even greater percentage of apparel shopping as well as beauty products sales will be conducted online in the future.


Sources:

* https://fashionunited.com/global-fashion-industry-statistics

** Research and Markets 2015 Report

*** BLS: Goldman Sachs Global Investment Research

**** Statista.com

SMART MONEY IS INVESTING IN BEAUTY

According to a 2017 report by CB insights, beauty deals have grown steadily in terms of investment activity since 2012 

and are on track for an all-time record in 2017.

OBTAINABLE  |  TARGET MARKET TREND

Style Station estimates the potential size of obtainable market (SOM) to be over $90 million online (based on assumptions related to each of the underlying revenue streams as indicated in diagram to the right i.e. online classes, wardrobe rental and makeup and hair ecommerce). It is estimated another $40 million obtainable market may be captured by its first brick and mortar Style Centers to be launched in key US markets.


- It is estimated the obtainable market through Style Station channels may equal $130 million+ over the next 5 years


Style Station will grow and extend its brand through content and experiential services online as well as with the expansion of physical Style Centers, complete with all-in-one beauty bar-style services, wardrobe styling, fashion rentals, beauty/fashion workshops and other hosted events.

GO-TO-MARKET STRATEGY

Word of Mouth  |  Social

Our plan for growth starts with style seekers. Women love our brands and they love us, and word of mouth will help spread the word. We feel social channels will be our most effective method to increase audience and therefore sales. 


User Experience  |  Platform | Content

We intend to launch version 2.0 of the Style Station platform in early Q2 2018 and our creative team, stylists and branding teams will be cranking out Stylecam, Cyber Closet and personalized tools.


Marketing |  Events  

We will be ramping up advertising, social media, PR, and Pop-Ups at events and festivals.


Products  |  Brands | Designers |  Style Trends

In 2018, we intend to expand our brand and product portfolio, stylist, and original content all designed for you! Bringing you great style, amazing ideas, and excellent function. 

OUR PLAN

USE OF PROCEEDS



Funds raised from this campaign will go to five main areas:


  • Platform Development 
  • Brand and Product Relationship Development 
  • Marketing and Advertising 
  • Content and Experience Development
  • Physical  pop-up shops



STYLE STATION TEAM

The Style Station team is is a conscious group of entrepreneurs wanting to make a difference and be of service to you.  We love fashion, beauty, and tech, but we love helping you more!  Collectively all of our unique paths created the perfect team to deliver you something fun, new, and convenient.   We enjoy working hard so that we may stand out to be the company for the people - your trusted source.   We built Style Station around core set of morals and values that each of us are committed to.  Every team member plays an important role in bringing you the experience we have in mind.  Getting to know you and and offer quality service is top priority to us.  We love the individuality of each amazing person and that's why we take the time to hand pick our products and content, and look for fun ways to help you feel and look amazing!

 

"We share our industry knowledge and experience, and guide you to find your personal style."

Style Station — we take you wear you want to go!










Offering Summary

INVESTMENT OPPORTUNITY

Convertible Note 

Note converts to equity when the company raises $1,000,000.00 in qualified equity financing

Maturity Date: 12/31/2019

$10M valuation cap

20% discount rate

4% yearly interest rate

Maximum ($100,000) of Convertible Notes

Minimum ($10,000) of Convertible Notes


Company
Style Station Inc.
 

Corporate Address
7111 Santa Monica Blvd., Ste B #174
West Hollywood CA 90046
 

Description of Business
Beauty and fashion e-commerce platform
 

Type of Security Offered
Convertible Promissory Note ("Securities")
 
Minimum Investment Amount (per investor)
$250









What is a Convertible Note?

A convertible note offers you the right to receive shares in The Style Station. The number of shares you will receive in the future will be determined at the next equity round in which The Style Station raises at least $1,000,000.00 in qualified equity financing. The highest conversion price per share is set based on a $10M company valuation cap or if less, then you will receive a 20% discount on the price the new investors are purchasing.  You also receive 4% interest per year added to your investment. When the maturity date is reached, if the note has not converted then you are entitled to either receive your investment and interest back from the company or convert into stock.

Perks

$250 — As a "Bronze Investor", If you invest $250, you will receive 10% off your purchases at the Style Station shop for 6 months.

$500 — As a "Silver Investor", If you invest $500, you will receive 15% off your purchases at the Style Station shop for one full year.

$2,500 - As a "Gold Investor", if you invest $2,500 you will receive 20% off purchases at Style Station for one full year, plus exclusive VIP sale offers, invitations to Style Station events and more.

$5,000 - $10,000 — As a "Platinum Investor", if you invest $5,000 to $10,000 you will receive all of the benefits of a Gold Member plus a personal styling appointment with Melissa Meister to plan a week's worth of curated looks.

$10,000 or more — As a "Diamond Investor", if you invest $10,000, you will receive all of the benefits of a Platinum investor (including the personal styling appointment with Melissa Meister) plus 2 tickets to a New York Fashion Week event, VIP invitations to Style Station events, and more.

*All perks occur after the offering is completed

Irregular Use of Proceeds

The Company does not expect to incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$2,321.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$23,849.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$22,328.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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