Every day we create an incredible amount of highly valuable data. From the shows, we watch, to our add to carts, to our search queries, and even just walking from Point A to Point B. Each little action we take is being tracked and monetized, yet companies use it without compensating us.
At Streamlytics, we empower users to get access to and truly understand the value of their own data and participate in the resulting profit.
We do this by allowing you to upload or connect your data from the sites you use every day. We then strip any personally identifiable information and properly compensate you for its use.
Over the past 12 months we’ve expanded platforms that we accept data from and now allow consumers to upload data from over 25 different services including Apple, Uber, Xbox, and more. We’ve collected over 100MM data points in the past year, and our vision continues to grow with our focus expanding from the initial streaming-only services to consumption across retail, biometrics, mobility and more.
The reality is that while big tech companies allow you to download your data, they deliver it in formats that are unusable to everyday people. A typical data export has 3-4 different file types (JSON, HTML, PDF, CSV) and comes in hundreds if not thousands of different files.
Our long-term play is to leverage our patent-pending data standard UDIF (Universal Data Interchange Format) to become the future of data transfers between individuals, products, and organizations.
We’re enabling a future where people own their data and can easily share it amongst platforms.
Big Tech is making Billions off of your data, yet you don’t get a dime
With every search, click, and page load, users are constantly creating billions of data streams through their various smart devices. These streams are bought and sold by corporations, often without the consumer’s knowledge.
Never before has data been such a valuable commodity. In the age of deep learning and advanced analytics, access to vast troves of consumer information allows corporations to run hyper-targeted marketing campaigns, alter product offerings, power artificial intelligence, and any number of data-driven business decisions based on your personal information.
Because of the accelerated development of the Data-Driven Marketing Economy, which is worth hundreds of billions of dollars, and the lack of data privacy laws in the US these companies have been able to continue the collection of user data completely unbothered.
And in the case where users are savvy enough to request their data from companies, the bulk of this data is delivered in files that are made inaccessible to the average person.
These days, if a company is offering their product for free you’re probably paying for it with your data and should be getting paid for it, too.
Transferring the value of your data back to you, where it belongs.
Streamlytics has created a market that flips the script and allows for Consumer-to-Business data transactions, putting the power back in the hands of the people, and giving us all a right to our own data.
By using our applications to monetize their own data, companies can now get access to richer consumer data sets to drive results, ethically, while users also benefit directly from these types of data transactions.
The demand for data is only growing as AI improves
By 2030, 70% of companies are projected to have adopted at least one type of AI technology. We believe that the Data-Driven Marketing Economy will continue to grow as further adoption of AI continues.
Streamlytics taps into a seemingly endless number of different market segments on the internet. Data is all around us, and our total addressable market of $1.3T reflects that. We based it off of the growing activity in Data-Driven Marketing, AI, and the ever-growing spending of streaming companies.
In our efforts to bring data ownership back to the people, we are focused on growing populations. Minority communities are set to be the majority by 2045 in the US and our product roadmap reflects this.
With 100MM+ data points, we are now the largest first-party data provider of minority data
After our first successful Reg-CF campaign we’ve grown our data assets over 1900% to over 100MM data points. We are now the largest first-party data provider in the market for African-American data. As such, we received significant interest from innovative CPG and Consumer brands that are transitioning their data strategy away from third-party vendors to internal resources due to privacy changes. These customers are prepared to make a significant investment with us. We are currently discussing Streamlytics data solutions with Fortune 500 companies like Kellogg’s, Bayer, Verizon Media, and more.
We’ve garnered positive press from outlets like Variety, Fast Company, and ADWEEK, and we also landed a major investor, Actress Issa Rae, the creator, co-writer, and star of HBO’s insecure.
Consumer-to-Business Data Transactions
When consumers upload their data to our platform, we issue a Data License which gives consumers the complete right to own their data. Then, our proprietary pricing algorithm appraises their data based on stock performance and market cap.
We strip their data of all identifying features, process it, enhance it, and resell it to enterprise customers looking for access to richer data sets to power their business decisions.
We charge enterprise clients an annual subscription for access to our data feed
We charge an annual subscription from our enterprise customers to receive access to data from our ecosystem. This costs businesses anywhere from $550,000 to $1,200,000 per year and gives forward-thinking companies an opportunity to enhance their existing 1st party data to better understand the market. These insights impact product innovation, corporate strategy, and reduce costs in existing data-driven advertising for our customers. Our customers are able to increase revenue and realize sustainable business growth based upon the depth and breadth of our 1st party data feed.
We’ve introduced a product for Small and Medium sized (SMB) businesses who also want to leverage Streamlytics data called CREATE. This self-serve product allows mid-tier and enterprise Creators to leverage data, for product development and growth, without the burden of hiring and managing a data science team. Creators can subscribe to a variety of SMB products from Streamlytics ranging from $20,000 to $150,000 annually.
*Pricing disclosed above is subject to change depending on the customer and products outlined in each relationship. The pricing proved above is an estimate.
Proprietary technology powering the future of data
We believe we are currently one of the only out of our competitors who take both a technology-first and a consumer-first approach to data transactions.
We believe our pricing algorithm and data standard are the major innovations that make all of this possible. Our algorithm allows us to properly compensate users while turning a profit off of our enterprise sales. And, our patent-pending UDIF (Universal Data Interchange Format) allows us to simplify moving this data between services.
Additionally, we are also one of the only services that ethically source data directly from consumers’ individual data streams. In our view, most competitors work with streaming companies and are reliant on which companies will allow them access to measure leading to incomplete and inaccurate reporting. Working with the consumers allows us to get a richer data set that is broader and more accurate.
Democratizing data for good
We see ourselves becoming the future of data transfer between services and individuals. As the US follows the lead of other countries that have already taken legislative steps to restore data ownership rights to the people, we plan to be there with our proprietary technology as the flagship option from B2C data transactions.
Led by veteran entrepreneur and leader Angela Benton
We’re founded by Angela Benton, former IAC Executive, founder of NewMe (acquired), and Blackweb20.com, and a leader in the tech diversity movement, which led to over $47M in venture investment.
Fast Company added Benton to its list of Most Influential Women in Tech. She’s been covered by CNN, Goldman Sachs, and Business Insider.
Surrounding her is an experienced team with rich experience in data science, entertainment, and tech.
Participate in the future of data, now.
We are the largest provider of African-American first-party data across a consumer's complete digital footprint. Companies are urgently seeking ethical data providers that provide clarity and have a privacy-first approach. This is where Streamlytics shines.
We are a highly experienced and connected team with an excellent proprietary product that is perfectly positioned to take advantage of the recent market shifts.
This is an opportunity to join us on a journey to transfer the value of data back to the people before it’s too late.