Every day we create an incredible amount of highly valuable data. From the shows, we watch, to our add to carts, to our search queries, and even just walking from Point A to Point B. Each little action we take is being tracked and monetized, yet companies use it without compensating us.
At Streamlytics, we empower users to get access to and truly understand the value of their own data and participate in the resulting profit.
We do this by allowing you to upload or connect your data from the sites you use every day. We then strip any personally identifiable information and properly compensate you for its use.
Over the past 12 months we’ve expanded platforms that we accept data from and now allow consumers to upload data from over 25 different services including Apple, Uber, Xbox, and more. We’ve collected over 100MM data points in the past year, and our vision continues to grow with our focus expanding from the initial streaming-only services to consumption across retail, biometrics, mobility and more.
The reality is that while big tech companies allow you to download your data, they deliver it in formats that are unusable to everyday people. A typical data export has 3-4 different file types (JSON, HTML, PDF, CSV) and comes in hundreds if not thousands of different files.
Our long-term play is to leverage our patent-pending data standard UDIF (Universal Data Interchange Format) to become the future of data transfers between individuals, products, and organizations.
We’re enabling a future where people own their data and can easily share it amongst platforms.
The Problem
With every search, click, and page load, users are constantly creating billions of data streams through their various smart devices. These streams are bought and sold by corporations, often without the consumer’s knowledge.
Never before has data been such a valuable commodity. In the age of deep learning and advanced analytics, access to vast troves of consumer information allows corporations to run hyper-targeted marketing campaigns, alter product offerings, power artificial intelligence, and any number of data-driven business decisions based on your personal information.
Because of the accelerated development of the Data-Driven Marketing Economy, which is worth hundreds of billions of dollars, and the lack of data privacy laws in the US these companies have been able to continue the collection of user data completely unbothered.
And in the case where users are savvy enough to request their data from companies, the bulk of this data is delivered in files that are made inaccessible to the average person.
These days, if a company is offering their product for free you’re probably paying for it with your data and should be getting paid for it, too.
The Solution
Streamlytics has created a market that flips the script and allows for Consumer-to-Business data transactions, putting the power back in the hands of the people, and giving us all a right to our own data.
By using our applications to monetize their own data, companies can now get access to richer consumer data sets to drive results, ethically, while users also benefit directly from these types of data transactions.
The Market
By 2030, 70% of companies are projected to have adopted at least one type of AI technology. We believe that the Data-Driven Marketing Economy will continue to grow as further adoption of AI continues.
Streamlytics taps into a seemingly endless number of different market segments on the internet. Data is all around us, and our total addressable market of $1.3T reflects that. We based it off of the growing activity in Data-Driven Marketing, AI, and the ever-growing spending of streaming companies.
In our efforts to bring data ownership back to the people, we are focused on growing populations. Minority communities are set to be the majority by 2045 in the US and our product roadmap reflects this.
Our Traction
After our first successful Reg-CF campaign we’ve grown our data assets over 1900% to over 100MM data points. We are now the largest first-party data provider in the market for African-American data. As such, we received significant interest from innovative CPG and Consumer brands that are transitioning their data strategy away from third-party vendors to internal resources due to privacy changes. These customers are prepared to make a significant investment with us. We are currently discussing Streamlytics data solutions with Fortune 500 companies like Kellogg’s, Bayer, Verizon Media, and more.
We’ve garnered positive press from outlets like Variety, Fast Company, and ADWEEK, and we also landed a major investor, Actress Issa Rae, the creator, co-writer, and star of HBO’s insecure.
What We Do
When consumers upload their data to our platform, we issue a Data License which gives consumers the complete right to own their data. Then, our proprietary pricing algorithm appraises their data based on stock performance and market cap.
We strip their data of all identifying features, process it, enhance it, and resell it to enterprise customers looking for access to richer data sets to power their business decisions.
The Business Model
We charge an annual subscription from our enterprise customers to receive access to data from our ecosystem. This costs businesses anywhere from $550,000 to $1,200,000 per year and gives forward-thinking companies an opportunity to enhance their existing 1st party data to better understand the market. These insights impact product innovation, corporate strategy, and reduce costs in existing data-driven advertising for our customers. Our customers are able to increase revenue and realize sustainable business growth based upon the depth and breadth of our 1st party data feed.
We’ve introduced a product for Small and Medium sized (SMB) businesses who also want to leverage Streamlytics data called CREATE. This self-serve product allows mid-tier and enterprise Creators to leverage data, for product development and growth, without the burden of hiring and managing a data science team. Creators can subscribe to a variety of SMB products from Streamlytics ranging from $20,000 to $150,000 annually.
*Pricing disclosed above is subject to change depending on the customer and products outlined in each relationship. The pricing proved above is an estimate.
How We Are Different
We believe we are currently one of the only out of our competitors who take both a technology-first and a consumer-first approach to data transactions.
We believe our pricing algorithm and data standard are the major innovations that make all of this possible. Our algorithm allows us to properly compensate users while turning a profit off of our enterprise sales. And, our patent-pending UDIF (Universal Data Interchange Format) allows us to simplify moving this data between services.
Additionally, we are also one of the only services that ethically source data directly from consumers’ individual data streams. In our view, most competitors work with streaming companies and are reliant on which companies will allow them access to measure leading to incomplete and inaccurate reporting. Working with the consumers allows us to get a richer data set that is broader and more accurate.
The Vision
We see ourselves becoming the future of data transfer between services and individuals. As the US follows the lead of other countries that have already taken legislative steps to restore data ownership rights to the people, we plan to be there with our proprietary technology as the flagship option from B2C data transactions.
Our Team
We’re founded by Angela Benton, former IAC Executive, founder of NewMe (acquired), and Blackweb20.com, and a leader in the tech diversity movement, which led to over $47M in venture investment.
Fast Company added Benton to its list of Most Influential Women in Tech. She’s been covered by CNN, Goldman Sachs, and Business Insider.
Surrounding her is an experienced team with rich experience in data science, entertainment, and tech.
Why Invest
We are the largest provider of African-American first-party data across a consumer's complete digital footprint. Companies are urgently seeking ethical data providers that provide clarity and have a privacy-first approach. This is where Streamlytics shines.
We are a highly experienced and connected team with an excellent proprietary product that is perfectly positioned to take advantage of the recent market shifts.
This is an opportunity to join us on a journey to transfer the value of data back to the people before it’s too late.
Company | : | Streamlytics, Inc. |
Corporate Address | : | 777 Brickell Avenue, Suite 500, Miami, FL 33131 |
Offering Minimum | : | $9,999.90 |
Offering Maximum | : | $1,999,994.76 |
Minimum Investment Amount(per investor) | : | $250.92 |
Offering Type | : | Equity |
Security Name | : | Class B Common Stock |
Minimum Number of Shares Offered | : | 1,355 |
Maximum Number of Shares Offered | : | 271,002 |
Price per Share | : | $7.38 |
Pre-Money Valuation | : | $35,013,974.58 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Super Early Bird Bonus
Invest within the first 72 hours and receive 10% bonus shares.
Amount-Based:
$500 Perk: Silver Tier
Access to Streamlytics Insider, our private investor list, that includes: product updates, key investor milestones, curated industry news as it relates to us, early access to our audio briefings, and early access to new our consumer-facing products.
$1,000 Perk: Gold Tier
+ Everything in the previous tier + investor shoutout and acknowledgment on Streamlytics Instagram + custom Streamlytics investor merch only available to our StartEngine investor community.
$5,000 Perk: Platinum Tier
+ Everything in the previous tier + Access to the company’s annual Investor Summit.
$10,000 Perk: Diamond Tier
+ Everything in the previous tier + access to a private dinner for Diamond level investors with the Founder and Executive Team. *Transportation and lodging not included.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Streamlytics will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $7.38 / share, you will receive 110 shares of Class B Common Stock, meaning you'll own 100 shares for $738. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Since the closing of our first crowdfunding campaign, we’ve constantly received questions about the availability to invest and if future campaigns would occur. NOW is the time! Today is the last day to invest through our public crowdfunding campaign and to join our investor community.
We look forward to having you!
Best,
Streamlytics Investor Relations
Two Days Remaining to invest in Streamlytics! We’re excited to close our campaign and welcome all of our new investors who have joined us in 2021!
As we move into 2022, we’re looking forward to sharing additional news and updates as we continue our rapid growth.
Invest now before the campaign closes!
Best,
Streamlytics Investor Relations
As we head towards the end of the year, we have three days remaining in our crowdfunding campaign. As an early-stage investment opportunity, investing in Streamlytics provides the opportunity to support the future of data, privacy, while also paying individuals for their ethically sourced data through our consumer-facing app, Clture.
We’re thankful for our now more than 2,000+ community members from both of our Crowdfunding Campaigns. We look forward to having you join us!
Best,
Streamlytics Investor Relations
Act Now to Invest in the Future of Data! One week remaining to join our 2,000+ community investors (both rounds) who have supported the following key accomplishments over the past two years:
Raised $1.07M in under 7 days in our 2020 crowdfunding campaign.
Quickly entered the market, and through our consumer-facing brand, acquired over 1.6BN+ data points in just over one year.
Through development & acquired data, have successfully built a sales pipeline of Fortune 500 companies in active discussions for future revenue potential in 2022.
Key Press Features in Inc., Fortune, Wall Street Journal, and others, further supporting our 2022 sales goals.
Invest now before time runs out!
Best Regards,
Streamlytics Investor Relations
We’re incredibly grateful to our community! As we are wrapping the year and closing our current crowdfunding it’s important to keep in mind our history.
In 2020, Streamlytics successfully reached the previous RegCF limit of $1.07M in just under 7 days, an incredible piece of momentum.
Continuing this round in 2021, the team has successfully raised an additional $1.25MM of capital in addition to $1MM of private capital. In total, our investor community represents over 2,000 unique individuals who have prioritized the future of data.
With 8 days remaining, we’re excited to welcome you into our investor community! For more info on why we launched our Equity Crowdfunding campaign, watch the video here.
Best,
Streamlytics Investor Relations
Streamlytics Investors:
We have just reached $1.25MM raised!
There are 10 days left to invest in the future of data and join our investor community of over 1,200+ investors this round.
Best,
Streamlytics Investor Relations
We have 14 days remaining before the end of our crowdfunding campaign. We've had a number of individuals reach out over the past few weeks to make sure they can invest before the deadline, and we want to ensure we give everyone the chance to own and be an early investor in the future of data!
Our community Investors have the chance to co-invest with executives from Verizon, HP, Indeed, 3M; VC’s like Base Ventures, Fearless Fund & Ad Lunam Ventures; as well as entrepreneurs like Issa Rae & Baron Davis.
Best Regards,
Streamlytics Investor Relations
As we close the campaign and the year, we wanted to highlight the progress our team has made in just the past 6 months: :
Summary:
Fundraising: In this current round Streamlytics has raised $2.25M (a 350% increase from July) in capital from Regulation D Investors & over 1,200+ community investors. This has resulted in significant traction and additional investor interest for future rounds.
Data Moat: 1.6BN Data Points - We’ve increased 1.35BN in the past 6 months (a 540% growth). In Q4 to date we’ve increased by 848MM data points representing a 111% quarterly growth. Our rapid data ingestion supports our pipeline of enterprise customers.
Features & Recognition: Continued recognition including most recently the Wall Street Journal, Inc. & Fortune provides additional corporate visibility and have generated strategic opportunities.
Comment if there are any additional questions, and we look forward to having you join our investor community!
Best Regards,
Streamlytics Investor Relations
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Streamlytics has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Streamlytics be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
We live in a data driven economy, are you invested in it? 20 Days left to invest in Streamlytics, which has collected 1.5BN data points, and is a leader in the personal data privacy space allowing consumers to have more control over their personal data.
For your due diligence, the articles below may be helpful:
Fast Company: This woman wants you to get paid for your streaming media data
VentureBeat: Streamlytics aims to reduce AI bias by helping users sell their data
Wall Street Journal: Personal Data Is Worth Billions. These Startups Want You to Get a Cut.
ADWEEK: How This New App Turns Streaming Data Into Income for Black Consumers
Vogue Business: Can consumers learn to trust how brands use their data?
Best,
Streamlytics Investor Relations
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