Streamlytics was recently featured in the Wall Street Journal’s "Future of Everything" Series: 

Personal Data is Worth Billions. These Startups Want You to Get a Cut. 

The article highlights efforts being made by multiple organizations (including Streamlytics), to control the data the tech industry collects.  

Key Highlight:

Today, efforts to put consumers in control are limited. A world where they are compensated for their data is far off and beset with challenges, such as attracting users to new tools and upending the existing data-ownership market, which covers both entrenched social-media companies and data brokers that operate without transparency.

Some startups are taking advantage of privacy laws that require companies to make available to consumers all the data they have on them—a process that can be tedious and time-consuming for the user. Three-year-old startup Streamlytics has an app called Clture, which pays Black users for their data from sites like Netflix, YouTube, Amazon, Uber and Google Maps. “There are a lot of companies that make a lot of money off of the African-American community, particularly around different things going viral,” says Angela Benton, founder and chief executive of Streamlytics. “That never really gets funneled back into the community.”

We have 23 days left in our campaign and are excited to welcome new investors into our community before the end of our campaign. Please feel free to comment on the page with any additional questions and / or re-invest before time runs out. 

Best, 

Streamlytics Investor Relations

Recently, Our CEO, Angela Benton, was featured in Worth Magazine’s Worthy 100 List, representing 100 Entrepreneurs making an impact personally and with their business. Full Article Here:  https://www.worth.com/worthy100-2021/

Key Highlight:

“Why She Made the Worthy 100: Benton’s innovative company, which allows consumers to collect and sell their own personal streaming data, has the power to combat issues surrounding privacy, inaccurate data collection and the perpetuation of the underrepresented consumer. It is no secret that a crucial flaw in AI technology is the perpetuation of patterns that need to be changed. Benton has devised a way to introduce human-led data collection that takes the power out of the hands of the computer and gives it back to the consumer. By placing her focus on Black and underrepresented communities, Benton is working to ensure that Streamlytics data collection is providing a more diverse portfolio of data packages than can be provided from other forms of machine-led data collection.”

Best, 

Streamlytics Investor Relations

We’re excited to see that our data points continue its rapid growth. We previously set a goal to reach 1 Billion data points acquired by the end of the year. As of this most recent data milestone (1.5 BILLION data points processed) we’ve surpassed that goal by 500 Million data points (50% over goal). 

This continues to solidify our stance as the largest first-party ethical data provider. We have 29 days remaining in our current campaign and look forward to having you join our investor community or re-invest before the end of our campaign. 

Key Data Growth Metrics: 

• In 2021 we’ve acquired 1,459,904,413 data points

• Q4 to date, we’ve grown our data points 98.1%, adding 752,889,180 data points. 

• We’ve surpassed our 1BN 2021 goal by 50%, and are still growing.

Best,

Streamlytics Investor Relations

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Streamlytics offering. Here's an excerpt describing the specifics of the change:

Issuer is extending offering by 38 days

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Streamlytics has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Streamlytics be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Streamlytics has achieved massive momentum and we wanted to summarize our progress and updates in that timeframe: 

• Fundraising: From the ~$500k raised during the initial phases of the campaign, Streamlytics in total has now raised $2.2M in capital from both Regulation D Investors and over 1,000+ community investors. 

• Data Point Growth: Originally Streamlytics was approaching 250MM+ data points 3 months ago, to now reaching 1BN Data Points, representing cleaned & organized data useful to many of the organizations in Streamlytics’ sales pipeline. 

• Sales Pipeline: Streamlytics continues discussions with Fortune 500 and other interested organizations who are actively seeking ways to leverage the now 1BN data points that Streamlytics provides. Towards this end, we secured an enterprise contract with Pyer Moss, supporting an annual data subscription and an active customer who we are iterating our product with. 

• Press Wins:  Streamlytics has been featured by major publications, including Inc., Fortune, MarketWatch, and Yahoo Finance among others. 

The progress we’ve been able to make is in no small part to the help and support of our community, which has been an asset for Streamlytics based on our decision to raise money from the crowd, and allow our community to participate with us as owners of our organization. 

We're approaching the end of our campaign and do still have room at the current offering. We welcome you to join our community as an investor! Please feel free to comment here with any additional questions and please do share with those in your network or on social!

Best, 

Streamlytics Investor Relations

Investor Update: We have reached 1 Billion ethically-sourced data points. Our 2021 goal was to reach this milestone by the end of the year, and we're thrilled to announce that we have  reached it early in Q4 ahead of our projections.

This milestone is an indicator of our focus on being one of the few companies that have actively acquired, unified and anonymized data at scale in a spirit of inclusiveness for communities, while pioneering a new way for consumers and businesses to transact with their data.  

Additionally, data growth improves our capabilities to provide key insights to Fortune 500 Organizations & other companies in our Sales Pipeline. 

Our Data Milestones:

• 56 Million Data Points at the Beginning of 2021

• Reached 250MM+ Data Points by Late July

• Doubled growth from late July to early September reaching 500MM+ Data Points

• Strong Average 39% Monthly Data Growth Rate in 2021

• 1 Billion Data Points reached months ahead of our End of Year Goal, a data increase of 1700%+ Year to Date.

Also, for those who were unable to reconfirm your investment, we would love for you to consider reinvesting. If you have any questions about your investment status, you can check your Investor Dashboard and reach out the StartEngine Investor services team at contact@startengine.com

Best Regards, 

Streamlytics Investor Relations

By this point, I’m sure you’ve heard something about Facebook. The events of last week touch on a number of significant social issues, at the intersection of Data Privacy, Digital Advertising, Artificial Intelligence, and the impact of Algorithmic Bias (interestingly, Google actually gives a good overview here). 

Underlying each of these points, is the fight for data transparency and how data is collected, organized, and used in the exchange between consumers and businesses. The impacts of this, as we can see, are significant. See below for both a recap, and then our take on how this impacts Streamlytic’s market:

THE TIMELINE:

• 9/30: 60 Minutes Interview with Frances Haugen after weeks of Facebook testimonies to Congress after her release of thousands of pages of internal documents to regulators and the Wall Street Journal profile (The Facebook Files - WSJ)

• 10/4: Facebook, WhatsApp and Instagram went offline for six hours (one of the longest outages in the history of Facebook), and had significant economic impact to Facebook’s shareholders.  

• 10/5: Frances Haugen testifies before Congress. With discussion topics ranging from fraudulent advertising practices, algorithmic bias, and the research Facebook has done in the past on how metric-driven goals are counter to potential social effects. 

HOW LARGE IS THIS ISSUE?  

2 Billion People in over 180 Countries use WhatsApp, while Facebook has 3 Billion Users Worldwide. “While an Annoyance in the US...it turned life upside down in parts of the rest of the world where the apps have become essential to commerce, health care and basic functioning of government”

WHERE DOES THE U.S. STAND WITH DATA PRIVACY? 

Navigating Data Privacy Legislation in a Global Society 

• China recently passed the Personal Information Privacy Law (PIPL)

• Europe has the General Data Protection Regulation (GDPR)

• The US has HIPAA requirements for Healthcare, and Gramm-Leach-Bliley Act (GLBA) for Consumer Financial Products, as well as FTC Regulation through Children’s Online Privacy Protection Rule (COPPR)

• California & Colorado are the only states to have passed Online Consumer Protection Laws

• With limited regulation outside of these two states, the US is the largest westernized country without a federal data privacy law and is behind global standards. 

WHERE IS ALL OF THIS HEADING? 

• An increasing undercurrent of distrust surrounding Big Tech companies and the data they collect. Transparency is consistently a major theme. 

• To achieve transparency, the exchange of data between consumers and businesses needs to be improved.  From traditional data brokerage practices, cookies, and third-party data, the focus has shifted to ethical data consumption, prioritizing consumers' privacy, while still allowing for the significant insights that data can provide to businesses (i.e. https://labs.mozilla.org/). 

HOW DOES THIS IMPACT YOUR STREAMLYTICS INVESTMENT? 

• Opposite of Facebook and other BigTech companies who were described in last week's congressional testimony as “putting profits over people,” Streamlytics puts ‘People over Profits’ with our Human-led data strategy that empowers people to own their data in our ecosystem as well as personally monetize it.

• When the US implements new data privacy regulations (addressing issues from last week’s events) companies that focus on first-party ethical data will become increasingly valuable. This increase in value will pave new ways to shift power and ownership to consumers in a new market environment (as seen with the GDPR roll-out in Europe). 

• Once a law is passed data ownership, portability, and exploitation will likely be at the crux of this new law. 

• Streamlytics’ core technology is a Patent-Pending Universal Data Standard (UDIF), meant to make data access for consumers portable (transferable across all platforms). This format can supersede the thousands of files you currently get from services when you do a data request, simplifying it to just one file unique to you. 

• Streamlytics is already the market leader of ethically sourced First-Party Data, with over 850MM+ data points collected to date so we have a head start on changes in this market. 

• Many groups are advocating for federal data privacy, but few have solutions in the form of a live product. This puts Streamlytics in a unique position that is years ahead of impending solutions, ripe to scale and be the go-to solution when a federal data privacy law is passed.

• More than just accumulating data, Streamlytics is in active discussions with Fortune 500 companies, and is on the front-lines of pioneering new positive methods of data exchange between consumers & businesses, which is where outdated methods have had so many issues (i.e. Facebook). 

Also, for those who were unable to reconfirm your investment, we would love for you to consider reinvesting. If you have any questions about your investment status, you can check your Investment Dashboard and reach out the StartEngine Investor services team at contact@startengine.com

Best, 

Streamlytics Investor Relations

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Streamlytics has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Streamlytics be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Thank you to everyone who has reconfirmed their investment or has reinvested. We appreciate you taking the time to go through the process. 

For those of you who have not yet reconfirmed, if you have received communications from StartEngine Investor Services, please reconfirm. You can also double-check your status by viewing your  Investor Dashboard before the October 4th deadline. 

Best Regards, 

Streamlytics Investor Relations 

Investor Update:

Based on our most recent campaign changes, StartEngine Investor Services has reached out via eMail if you will need to reconfirm your investment. 

Please be sure to review your Investor Dashboard to ensure the correct investment was confirmed. 

For those who were unable to reconfirm, we would love for you to consider reinvesting. If you have any questions about your investment status, you can check your Investor dashboard and reach out the StartEngine Investor services team at contact@startengine.com

We're happy to have you back onboard, and thank you for the constant support! 

Best, 

Streamlytics Investor Relations

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Streamlytics offering. Here's an excerpt describing the specifics of the change:

Issuer updated information regarding a concurrent offering

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

To understand our vision, we wanted to share a feature from the beginning of our crowdfunding campaign, highlighting the benefits of Regulation Crowdfunding versus traditional early-stage investing processes - as well as being featured with other leading Female Entrepreneurs & Equity Crowdfunding campaigns!

How Women of Color Are Using Equity Crowdfunding to Achieve Success in the Tech World

Best, 

Streamlytics Investor Relations

Our data growth continues! We’ve surpassed another data milestone, supporting our goal of reaching 1 billion data points by the end of the year. This Data collection is critical as it allows us to ethically unlock the power of actual usage data (directly from the source) and help companies grow by enhancing their 1st-party data strategy across sales, marketing, product, and artificial intelligence. 

Our recent press release shares additional details on the shift to first-party data, and Streamlytics’ value proposition: 

Full Article Here.

Key Highlights: 

• Gartner predicts 70% of organizations will switch to small and wide data by 2025. 

• Apple’s iOS 14.5 April Release provided significant changes to third-party tracking, providing a simple tap to disallow tracking. 

• Moving away from third-party data, brands are actively seeking ways to enhance their first-party data strategies. 

Best, 

Streamlytics Investor Relations

From our recent Inc. Magazine live event, our Founder Angela Benton discusses our fundraising path, the importance of community driven data, and why we’re opening up the investment opportunity to the public for everyday investors to share in early value creation.

See the full video (3-min watch) here. 

Hi All! We’re excited to announce that we’ve reached 500MM+ data points processed, representing an acceleration in the data we’re acquiring (more than 162MM in the past month). The data acquisition we’re doing helps support existing sales conversations (such as our recent new customer) and those we’re in active conversation with. 

Key highlights of our growth: 

• 205% Quarterly Data Growth Rate in Q3 2021
• Began 2021 with 58MM Data Points
• 162MM Data Points Added in August (an increase of 10MM from July)

As always we appreciate the continued support. 

-Streamlytics Investor Relations

Thank you to all of our Investors! We’re excited to announce that we have raised $2M of total funding this round, $1M here on StartEngine as part of our Regulation CF campaign, and we recently secured a new investor completing $1M raised through our Regulation D offering. We’re excited to work with all our new investors!

As part of this news, we are extending our campaign, allowing the crowd more opportunity to join our mission of providing a new and ethical way to power consumer-to-business data transactions. 

As part of the extension, if you are a recent investor (last 30 days) you may receive an email from StartEngine to reconfirm your investment. Please follow StartEngine’s instructions below to reconfirm. 

https://bit.ly/2Wn5uvK

Thank you again for all of your continued support!

Streamlytics Investor Relations

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Streamlytics offering. Here's an excerpt describing the specifics of the change:

Streamlytics is extending their campaign by 90 days

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

We're excited to share that Streamlytics Founder & CEO, Angela Benton, will be participating in a live interview as part of Inc. Magazine’s Real Talk series on Wednesday August 25th at 12 PM ET.

The conversation will focus on pivotal career moments, her role as a pioneer of diversity within the tech industry, and advice on how to put humanity back into data. 

Register Socially!

When you register using your social media login it makes it super easy to post to your newsfeed and share the word. We appreciate the support!

Free Registration via Inc.

-The Streamlytics Team

Hello team! 

We’ve converted one of the opportunities in our Sales Pipeline, and have secured a $150k Annual Data subscription with a major brand. 

With a number of other opportunities in our sales pipeline, this step helps us to validate our value proposition, pricing strategy and provide case studies we can use towards future clients. 

We’re excited to continue the momentum and appreciate all of your support. 

Best,  

Angela & The Streamlytics Team

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Streamlytics has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Streamlytics be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

Hey team Quick Update:

Things have been jamming and we recently surpassed 300,000,000 data points processed. As mentioned before we are in a substantial growth period right now and are building our data moat.

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Streamlytics has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Streamlytics be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.

-StartEngine

All, I just wanted to post a quick update that Streamlytics is approaching 250,000,000 data points processed. This is a major milestone for the team!

You might remember when we went live with this campaign on StartEngine we were just over 150,000,000 data points processed. In less than a month we've grown and added over 100,000,000 data points. As stated in the offering materials we are growing exponentially and will be using the capital we raise (roughly $3MM from our Reg-CF and our concurrent Reg D offering) to apply to growth. If you have already invested the team and I are thankful to have you on this journey. If you are still thinking about it, we hope seeing this growth in near-real time will help you make the decision.

Angela and the Streamlytics Team

Hello everyone! A quick update: We're super excited to announce that we have received additional investment via Reg-D from an institutional investor. Fearless Fund has increased their position in Streamlytics to $950,000 complementing the ~$500,000 of investments currently raised via StartEngine.

Our goal with Streamlytics is to raise a total of $3MM ($2MM Reg-CF on StartEngine and $1MM Reg-D from institutional investors) to accomplish key goals mentioned in our offering circular and page. That said this is a huge win for us and we're excited to count so many of you as investors!

More updates soon!

Angela & The Streamlytics Team