The Stella Carakasi offering is now closed and is no longer accepting investments.

Stella Carakasi

DTC, Eco-Friendly, Inclusive Fashion

Regulation Crowdfunding
Berkeley, CA
Design
Accepting International Investment
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An Eco-Friendly, Direct-To-Consumer, Size-Inclusive Luxury Brand That's Disrupting The Fashion Industry

We're a modern lifestyle brand creating unique and comfortable clothing that transforms the way women feel. 

Invest In Stella Carakasi

Stella Carakasi's Direct-To-Consumer (DTC) Brand is the latest exciting iteration in a series of successful businesses driven by a team of entrepreneurs boasting 25 years together. With past successes in companies like Two Star Dog ($70M in lifetime sales) and Stella Carakasi's Wholesale Collection ($20M in lifetime sales), we're excited to dive into the direct-to-consumer business model, which will allow us to continue forward as a sustainable, size-inclusive, cutting-edge collection. Stella Carakasi offers women captivating, affordable and beautiful clothing. 


Since we entered this business in 1993, the fashion industry has changed. We're savvy enough to see that. We've remained malleable, ambitious, and forward-thinking the last 25 years. And, we've shifted to an air-tight business model that ensures we're sustainable in this ever-changing industry. 


At Stella Carakasi, we're offering the same impeccable, sustainable quality, along with modern designs and customer-pleasing silhouettes. We've combined three key principals to ensure we offer women the clothing they want, at prices they can afford, while remaining true to our values. 

Direct-To-Consumer

We're a luxury designer brand with competitive pricing. We've cut out the middleman and passed on the savings to our customers. This allows us to stay affordable while also staying relevant to our customers. We maintain an open line of communication with our customer base. This ensures we make the improvements they crave. We can implement changes in our designs based on their desires, and predict what they'll want next from our brand. 

Sustainable Fabrics And Methods

Eco-friendly manufacturing has always been at the core of our values (ever since we started our first company, Two Star Dog in 1993), and we've continued that with Stella Carakasi DTC. By going direct to consumer, we're able to employ a "less is more" approach, and eliminate excess inventory. We work directly with mills to pioneer new fabrics, that are soft, beautiful, durable, and of course, sustainable. We are constantly innovating and developing new textiles to create our clothes.

Size Inclusivity

The average American woman wears a size 16. But, many trendy brands across the board only offer sizes up to 12 or 14. This means that an entire cross-section of our population has been ignored and, quite frankly, shut out of the fashion conversation. At Stella Carakasi, we're here to change that. We creatively engineer every pattern in our collection to fit beautifully on women size XS-XL (sizes 2 to 16). We're bridging the size gap. 

Invest in Stella Carakasi DTC

Backed by experience, talent and a proven track record, our company is ready to grow. We're adapting and changing every day to make sure we continue to offer the best products possible to our loyal customers. And, our direct-to-consumer business model means that we can stay in direct contact with that base, making clothing on-demand. We're a hands-on team with high standards in sustainability and fit. Join us as we keep growing. Let's continue to give women a product that they deserve. 

The Offer

Investment
$2/share of Series Seed Preferred Stock│When you invest you are betting the company's future value will exceed $5.5M.


Perks

The first 10 investors within first 24 hours of launch will receive a complimentary style session ($250 value) to be used within one year
$500 investor: The Front Row membership*


  • $1000 investor: you will receive 10% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*
  • $2500 investor: you will receive  15% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*
  • $5000+ investor: you will receive 20% off full price clothing at www.stellacarakasi.com for one year + 1 Style Session with a Stella Carakasi Stylist ($250 value)  to use within the year (recommended for seasonal check-ins ie. fall/spring) + The Front Row membership*

*With your investment, you will automatically become a Founding Member of The Front Row, our exclusive membership program which gives you access to:

  • Exclusive invitations to online & in-store Front Row events

  • Previews of new collections - see it before everyone else

  • And more to come!

*All perks occur after the offering is completed.

 

Affordable luxury and sustainable style in your size. Stella Carakasi designs with freedom in mind. Freedom to move, freedom to feel comfortable, freedom to BE YOU, FOR YOU. Dress for yourself and leave the rest behind.

Meet Stella Carakasi DTC

Something Different Based On Something Tried and True

We're disrupting the fashion industry.


We're stepping into the 21st century with a malleable and adaptable model that's built to last. 25 years ago, entrepreneurs Steven and Allan Boutrous joined forces with designer Stella Carakasi to launch Two Star Dog. In 1993, Two Star Dog was the first U.S. company to develop and market a complete men's and women's collection made from hemp. 


We were early eco-fashion disruptors, practicing sustainable manufacturing processes and scaling a successful wholesale business across the U.S., Canada and Europe with $70M in lifetime sales by 2012 before exiting. Next, came The Stella Carakasi label, launched in the Fall of 2012, with values still rooted in social and environmental issues while delivering high-quality, designer clothing created to fit women’s realistic body shapes. By the end of 2017, the Stella Carakasi lifetime sales scaled to $20M.


And now, we're back. In late 2018 we launched a brand new company, Stella Carakasi DTC, leaving the traditional wholesale model behind. Our new direct-to-consumer approach means we no longer chase the unsustainable fashion industry calendar and deadlines, but deliver time-honored craftsmanship without the traditional retail markup. With this new method, we're able to directly engage with our customers and make on-demand clothing resulting in better designs, all while eliminating inventory excess for a lighter environmental footprint. Each of our designs are manufactured in small quantities, which means we're able to increase sustainability and ensure extremely high production standards. 





Now That You Know What We're About...

...Let's Talk About Our Clothes



“It’s really all about you! My designs cater to the real woman and her needs. I give her clothes that she feels unique in and can wear from morning until night, workweek to weekend. My clothing is not about age or body type, but about lifestyle and personal expression. I never compromise on craftsmanship, attention to detail, practicality or uniqueness. Self confidence is your best asset, and if my clothing supports this, then I have accomplished what I set out to do.”

Stella Carakasi

Co-founder and Creative Director





Fit

Our team carefully engineers every detail of every style to ensure that the fit is consistent and comfortable from sizes 2-16. 


That's what makes us unique. Every single style is offered in a full size range. And that's no easy task. Every style is thoroughly optimized to ensure that each size is customized to fit well proportionally. Our goal is to expand our size offering up to size 20.

Style

Our direct competitors either offer a selection of BASIC and BOXY designs, or they only offer select styles in larger sizes. 


We're bridging the gap between styling and assortment so our customers' needs for sophisticated styling with unexpected details are met. We give an underserved market the freedom to choose and shop each capsule, including her in the fashion conversation.

Direct-To-Consumer

After years in the wholesale business, we looked around and realized that the fashion industry was changing. We're now a luxury designer brand with competitive pricing, passing on savings and incredible styles to our customers. 

Eco-Friendly

We've been eco-friendly since the founding of our first company, Two Star Dog (in 1993). We start by using eco-friendly materials: Tencel, Modal, Organic Cotton, Hemp, and more. We believe that, in today's world, offering a product that promotes eco-friendliness is essential to long-term success.



The Fashion Market Is Expanding...

...In All Our Key Markets



The Apparel E-Commerce Market Size Is Growing

Source: Statista

Our DTC Model Allows Us To Serve International Markets 

Source: Shopify



Loyal and Empowered

What Our Customers Are Saying



“I feel confident, pretty and ready to take on the world! Partly because I love the looks, partly because it makes me feel good to know I’m rocking a brand that uses eco-friendly fabrics, and partly because I have an emotional connection to Stella herself. Stella is a phenomenal woman, mother and designer. Knowing that I am wearing a designer that shares the same values as me means that much more. She understands that women want to feel like the best version of themselves and that is exactly how I feel when wearing her pieces.”

Dani R.



“I love the clean lines and the fit is absolutely perfect. The designs are elegant and sophisticated and can be worn at any age. There are pieces in the collection that are timeless and of course, I LOVE how comfortable everything is.”

Amy S.

“Stella Carakasi is revolutionizing fashion by turning to natural fabrics and following a sustainable fashion method! I respect this brand so much because of that. The clothes fit me so well, they're very unique and they play with asymmetrical designs that make it so contemporary. I recommend this brand for

women of any size or age...especially if you care about the environment!"

Trisha B.

“As a CEO it is important for my professional image to match who I really am and my message. As a woman in business, I am tired of the masculine look– business suits, highly tailored clothing, drab colors. Stella Carakasi allows me to create a professional look that reveals the feminine in both powerful and subtle ways.”

Susan M.



Invest in Stella Carakasi DTC

Bring Sustainable, Inclusive, and Exciting Fashion to Everyone



We’re a startup backed with 25 years of experience working as a team, building and scaling wholesale apparel companies. We have forged relationships with family-owned factories that have made luxury clothing for decades. For 25 years we have worked closely with these partners to execute our designs, leaving no detail untouched. This means countless fittings, analyzing each design, size and fabric choice to ensure that it meets our highest standards.  


Stella Carakasi is a unique, cutting-edge lifestyle brand that transforms the way women feel. We create a positive fashion experience for the many women that feel left out of the fashion conversation by offering clothing that focuses on personal expression and body shape diversity. This dream team has a proven track record realizing a company’s vision by implementing strategic initiatives and high impact systems to ensure revenue growth. They are goal-oriented leaders, highly organized, efficient and capable of motivating individuals with an unwavering commitment to excellence in all endeavors.


Invest In Stella Carakasi DTC

This current crowdfunding round is intended to continue our innovation in size inclusivity, sustainability as well as production and delivery of Spring 2019 capsules. Additionally, it will enable us to further expand the quality and depth of our marketing efforts and customer outreach in the following channels:

  • Acquisition Channels: Paid search, paid social, display and SEO
  • Retention Channels: Email and loyalty programs

With success in these areas, we will look to future rounds of funding to further the expansion of the brand.

In the Press

Fourth Street: California Dreamin’ in West Berkeley
July 6, 2017

West Berkeley’s vibrant Fourth Street retail district, which sits amid an industrial zone, has long been known for its original and locally owned specialty boutiques, making up the only true shopping nexus the famed college town has.

Brand Focus: Stella Carakasi
June 12, 2018

One of the brands I wear a lot is Stella Carakasi. I like to tell you more about this brand and why I love it so much and can actually show you some of their clothes with myself as a model!

Stella Carakasi
June 12, 2018

Stella Carakasi (pronounced kah-rah-kah-see). Her name may not be easy to pronounce but it's easy to wear Stella's designs.

Stella Carakasi 2017 Spring Style Event
April 12, 2017

I am excited to share some highlights from the recent Stella Carakasi 2017 Spring Style Event!

Five Looks to Steal from San Francisco Fashion Week
June 12, 2018

While the Folsom Street fairgoers were stripping down over the weekend, a coterie of more appropriately attired revelers was dressing up for the sixth annual San Francisco Fashion Week.

Offering Summary


Company

:

Stella Carakasi DTC, Inc.

Corporate Address

:

1329 Ninth Street, Berkeley, CA 94710

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Series Seed Preferred Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$4,511,532.00











*Maximum subject to adjustment for bonus shares. See 10% Bonus below



Perks*

The first 10 investors within first 24 hours of launch will receive a complimentary style session ($250 value) to be used within one year

  • $500 investor: The Front Row membership*
  • $1000 investor: you will receive 10% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*
  • $2500 investor: you will receive 15% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*
  • $5000+ investor: you will receive 20% off full price clothing at www.stellacarakasi.com for one year + 1 Style Session with a Stella Carakasi Stylist ($250 value) to use within the year (recommended for seasonal check-ins ie. fall/spring) + The Front Row membership*


*All perks occur after the offering is completed.

*With your investment, you will automatically become a Founding Member of The Front Row, our exclusive membership program which gives you access to:

  • Exclusive invitations to online & in-store Front Row events
  • Previews of new collections - see it before everyone else
  • And more to come!



The 10% Bonus for StartEngine Shareholders

Stella Carakasi DTC, Inc. will offer 10% additional bonus shares for all investments that are committed, within 24 hours of this offering going live, by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who invested $1,000 or more in that StartEngine Reg A offering will receive a 10% bonus on this offering within a 24-hour window of this offering’s launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Series Seed Preferred Stock at $2.00 / share, you will receive 110 Series Seed Preferred Stock, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.


Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments; Inter company debt or back payments; Salary payments made to one’s self, a friend or relative

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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

The Final Few Days

5 months ago

Big thanks to all our friends, family and fans that have supported us throughout our crowdfunding initiative on Start Engine. We’ve gained some valuable insight and are excited to move forward with our plans. That said, there is still time to help get us to that magic threshold of $45K, which would get our campaign in front of even more potential investors, but time is running out! We invite you to share our campaign page with anyone you may know that might be interested in a wonderful opportunity to own a piece of a brand that is making a difference in the fashion industry.

 

The Final Few Days

5 months ago

Big thanks to all our friends, family and fans that have supported us throughout our crowdfunding initiative on Start Engine. We’ve gained some valuable insight and are excited to move forward with our plans. That said, there is still time to help get us to that magic threshold of $45K, which would get our campaign in front of even more potential investors, but time is running out! We invite you to share our campaign page with anyone you may know that might be interested in a wonderful opportunity to own a piece of a brand that is making a difference in the fashion industry.

We Did It Again!

5 months ago

We are pleased to announce that our online sales are up 56% over last month’s record breaker. Many thanks to our family of investors who have supported our campaign efforts so far, the countdown has begun! We have 10 more days to go and are so close– just under 10k away from reaching the offering threshold of 45k that will get our campaign in front of even more potential investors. Please help us reach this goal by encouraging your family and friends to join us as we keep growing. Let's continue to give women a product that they deserve.

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Stella Carakasi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Stella Carakasi be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Things are heating up!

5 months ago

April is off to a hot start. Online sales are already up 21% compared to the same period last month. We're looking to have yet another record-breaking month in online sales! Big thanks to our family of investors thus far! That said, we are still a few thousand dollars away from achieving the offering threshold. Once our campaign reaches a total investment of $45,000, StartEngine will feature our campaign in recognition of this milestone. StartEngine will coordinate Social Media blasts on multiple platforms that will serve to get us in front of even more potential investors. Please help us meet the goal by encouraging your family and friends to be a part of a fashion brand that is poised for growth in this exciting new retail landscape.

We did it again!

6 months ago

We closed the month of March with the strongest online sales to date and April is off to a GREAT start! Big thanks to our family of investors!  That said, we are a few thousand dollars away from achieving the offering threshold. Once our campaign reaches a total investment of $45,000, StartEngine will feature our campaign in recognition of this milestone. StartEngine will coordinate Social Media blasts on multiple platforms that will serve to get us in front of even more potential investors. Please help us meet the goal by encouraging your family and friends to be a part of a fashion brand that is poised for growth in this exciting new retail landscape.

 

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Stella Carakasi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Stella Carakasi be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

BEST MONTH EVER!

6 months ago

Starting in February, we have focused our marketing efforts on our best selling style the Tiburon Tunic; and we are thrilled to announce that we are experiencing rapid yet stable growth in our online channel as a result. Increased marketing efforts utilizing Facebook advertising and social media campaigns have made an exciting and positive impact on our overall sales numbers throughout the month of February.  

And it gets better. We’ve already surpassed February numbers as of March 27th. Our sales are up 44% in February-March compared to December-January and our conversion rate has increased by 55% during the same time period. The increase in conversion rate shows that more of our website visitors are completing the checkout process by a significant margin. This can be attributed to the advanced targeting strategies we are using in our marketing campaigns. Additionally, our Instagram following has increased by 41% from February 1 – March 27 which we attribute to savvy Ad buys and fresh creatives. 

With this proven marketing strategy in place, we are poised to ramp up production on the Tiburon Tunic in order to keep up with demand. We are a few thousand dollars away from achieving the offering threshold. Once our campaign reaches a total investment of $45,000, StartEngine will feature our campaign in recognition of this milestone. StartEngine will coordinate Social Media blasts on multiple platforms that will serve to get us in front of even more potential investors. Please help us meet the goal by encouraging your family and friends to be a part of a fashion brand that is poised for growth in this exciting new retail landscape.


A Message From Stella

6 months ago

Hello Everyone,

March is Women's History Month and as a proud female-founder, my intention is to celebrate by bringing awareness to the gender funding gap facing women-led businesses. After launching our crowdfunding campaign, I began to learn that although women have made great strides in the world of business, venture capital is still run by men. 

Did you know that only 2.2% of all venture capital investment is going to female-led companies? Meanwhile, less than 10% of partners at the top venture capital firms are women. Most VCs (74%) don’t have any female investors on staff at all. 

This month, I'm reaching out to my community and encouraging women to forgo traditional male-dominated venture capital boardrooms and forge a new path. As part of my outreach, I've recently launched a digital campaign to inspire women to invest in other women-led businesses. Find out more about our campaign here.  

Imagine the difference that we could make if women invest in businesses run by other women this month!

 

Sincerely,

Stella

Stella Carakasi Co-Founder and Creative Director 





Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Stella Carakasi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Stella Carakasi be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Support a female-founded company on International Women's Day!

7 months ago


Invest in a Sustainable Future

7 months ago

We’re taking Stella Carakasi to the next level and invite you to join us. If you’ve ever wanted to invest in a size-inclusive, luxury-clothing brand with roots in sustainability and social responsibility now is your chance!  

By shopping the Stella Carakasi collection you’re supporting a brand that takes these virtues to heart.  Your investment will give us the ability to deepen our commitment to the environment and infuse sustainability in everything we do. As a founding member on StartEngine, you get access to amazing perks like 20% off all full price clothing on our site and a complimentary styling session with a Stella Carakasi stylist ($250 value) plus you'll automatically be enrolled in our exclusive membership program, "The Front Row". (For more details, check out the perks section of our page.)

Our Commitment to Sustainability


It's in Our DNA

Our roots are in sustainability and environmental consciousness– values we honor.  As an early adapter in sustainable fashion, our story started in 1992 when we launched the first full clothing collection made from hemp. Over the past 2 decades, our business has evolved but our values remain the same. 


A Healthier Environment

Synthetic materials like polyester, are manufactured using toxic chemicals and take up to 1,000 years to decompose—which means that all of the polyester that has ever been produced still exists. Whenever possible we use naturally derived fibers like silk, organic cotton, wool, hemp, cashmere, alpaca and Tencel,  because they have a lower impact on the environment and feel better against your skin.  

Less is More

We believe less is more when less is better. We've eliminated excess inventory by manufacturing in small batch productions which means we're able to increase sustainability and ensure extremely high production standards.  

If you would like to receive more information about our mission as well as the latest updates on our designs, you can sign up here to become a Stella VIP...plus by signing up you get 10% off your first order!


What a week!

7 months ago

Happy Friday!

It's been an exciting first week and Stella Carakasi is off to an outstanding campaign start with $26,250 raised thanks to its initial 22 Investors. We are thrilled to have you on board with us!

Average investment size is  $1,193, with average daily investment flow ranging from $500 to $5,000.

Special thanks to our amazing Stella Carakasi customers who have invested! You know better than anyone about our commitment to creating unique and comfortable clothing that transforms the way women feel. Sharing the Stella Carakasi offering page with your family, friends and colleagues will energize our efforts and help us reach our funding goal!

We look forward to coming days as we continue to expand the campaign, and engage in weekly updates.

As a reminder, you can sign up to become a Stella VIP to get access to exclusive sales and promotions as well as styling tips and sneak previews of upcoming releases!


Steven Boutrous

CEO and Co-Founder

Thank you for a great start!

7 months ago

Big thanks to our early investors for helping us surpass our minimum funding goal on day one!  

Still going strong on day two with $19.5K invested and counting.  So exciting!  

Let's keep up the momentum.  Please share this update with your friends so they too can invest in Stella Carakasi.


Steven Boutrous

CEO

Show More Updates End of Updates

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