The StayblGear offering is now closed and is no longer accepting investments.


A Video Stabilizer Unlike Any Other!

Regulation Crowdfunding
Consumer Products
Accepting International Investment
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No More Shaky Videos!

The StayblCam is a unique video stabilization tool for smartphones, action cameras, and 360/VR cameras - working like a natural extension of your arm (unlike built-in phone stabilization).

The massive mobile and video accessory space is growing rapidly – with nearly 3 Billion users worldwide actively using their phone to record video. The action camera market alone exceeds 8 Million devices. [1]

While various types of smartphone / action-camera stabilizers do exist – the market is still hungry for non-electronic, battery-free, waterproof and rugged stabilizers that are easier to operate. Built-in ‘stabilization’ features in modern phones can only compensate for so much vibration and shaking – ensuring a continuous, rising demand for better mechanical video stabilizers.

Because of its patented and proprietary design - the telescopic StayblCam provides a very easy way for both amateurs and videographers to get creative at any angle - all the while capturing the action with smooth image stability.

Unlike electronic gimbal stabilizers, the StayblCam does not rely on batteries - and was built rugged and waterproof - enabling it to handle demanding environments and usage. Many competing stabilizers are pricey, fragile, clunky and take time to get used to - while the StayblCam is always ready to go within seconds - easy to use for all ages!

The StayblCam is the brainchild of inventor and veteran entrepreneur Eskil Nordhaug, who successfully launched it on Kickstarter in May 2014, at the time raising over $123,000 from 1200+ backers.  Praised by both critics and users ever since – tens of thousands of customers from more than 75 countries already love and use the StayblCam, and the brand has attracted the attention of several big partnership and wholesale opportunities. 

Reaching over $230,000 in monthly sales, the company faced overwhelming demand and now want to scale up bigger than ever. With the help of investors through equity crowdfunding, the company's goal is to become the leading household name in consumer video stabilization and innovative video-centric consumer products. With your support – we will eventually grow into an acquisition target for one of the large players in this space. 

Join us today – and become part of our exciting adventure!

$1 / Class B Member unit│When you invest you are assuming the company’s future value will reach $2.1 Million. 

Investor Perks

$1,000+    If you invest $1,000 or more, you will receive a lifetime 10% store discount on all future purchases at (excluding volume/bulk orders exceeding 5 or more of the same item)

$2,500+    If you invest $2,500 or more, you will receive the perk above, plus a free StayblCam and accessory pack.

$5,000+    If you invest $5,000 or more, you will receive the perks above, plus a free StayblCam 1X, and StayblCam 3x stabilizer.

$10,000+    If you invest $10,000 or more, you will receive the perks above, and access to personal phone or Skype calls with CEO and StayblCam inventor Eskil Nordhaug.

$25,000+    If you invest $25,000 or more, you will receive all of the above, plus access to annual investor meetings, and a personal dinner meeting with CEO and inventor Eskil Nordhaug. Get VIP exclusive, first looks into the future products we are patenting and developing in the VR and mobile accessory space at our Scottsdale, Arizona office. 

*All perks occur after the offering is completed

[1] Source: CNBC / IHS Market Study, January 2017

"An amazing camera stabilizer that lets you record professional looking video at any angle..."

The StayblCam - A Videography Tool Like NO Other!

We believe the StayblCam is the only video stabilizer of its kind, allowing anyone anywhere to create professional looking - steady videos on a budget. It can do things that more expensive gimbal stabilizers cannot do, and its patented design is also collapsible and waterproof - another first in the video stabilizer market. The StayblCam provides a very easy way for both amateurs and videographers to get creative at any angle - all the while capturing the action with smooth image stability. Unlike electronic gimbal stabilizers, the StayblCam does not rely on batteries - and was built rugged and waterproof - enabling it to handle demanding environments and use. Many of its competitors are clunky and take time to adjust - while the StayblCam is always ready to go within seconds - easy to use for all ages!

  • Unlike competing stabilizers - also works with ALL action cameras, point and shoot cameras, and many 360 / VR cameras (see video)!
  • Very easy to use
  • Wide range of flexibility (1" off ground to 3 feet above head)
  • Non-electronic = Endless hours of operation
  • Collapsible, portable, and waterproof
  • Can be mounted to a tripod and hold other accessories
  • Way more affordable for most - priced at just $74.95

Fully Patented, and Made in USA

The StayblCam is protected by both a design and a utility patent (USPTO patent numbers 29.504.604 and 14.620.014).
We are also proud to produce the StayblCam in the USA.

"The StayblCam is the ONLY Stabilizer Also Compatible with 360-degree and VR Cameras"

StayblCam - White and Black Colors Available

StayblRig for the Otterbox uniVERSE Case System

High Quality Packaging

Rigid box, featuring five languages and magnetic locking mechanism - ideal for storage. Additionally, the boxes ships to us flat-packed from the printer, reducing shipping cost to the manufacturer. 

Inspiring Video Creativity

Get creative at new and unique angles no other stabilizer can reach. The StayblCam really allows you to record videos in ways that were previously impossible. Imagine filming little children, and having your smartphone look UP towards them (from the floor level) while they are walking around! Or - record your cat or dog while they're playing, and see the world from their point of view. All of this is not only possible - but EASY to do, with the StayblCam.

Fully Compatible with Many Camera Types

Unlike our competitors - the StayblCam can handle them all

DSLR Camera Support: We have also been working on supporting heavier DSLR cameras for the StayblCam, and this will be released as an accessory kit in 2018. We already have a long waiting list of customers awaiting to order this when available.


What sets the StayblCam apart?

Extreme Flexibility

Waterproof & Rugged

Portable & Affordable

More Value for Your Money than What Competitors Offer

Priced affordably for most consumers at just $74.95 USD, the StayblCam offers more value for money than its competitors.

Why should you invest?

High Margins

Huge Global Market

Realistic Forecasts

Solid Partnerships

Clear Exit Strategy

Intellectual Property

Our marketing campaigns were profitable from day one, converting at 7-9% from Facebook traffic, and 4% overall from all traffic to our highly optimized website. With an average order value of $120, customer acquisition cost of just $25, and a 9% re-order rate from satisfied customers - we have already proven our business to be sustainable and profitable. Additionally, our product profit margin will be further improved with higher volume production.

The massive worldwide growth in video content creation and access to various devices and cameras, combined with our own track record of sales gives us realistic data to project our sales and revenue growth for the next 12-36 months. Combined with our existing and upcoming unique patents, the company will become an acquisition target for a major player in the consumer electronics market within the next year or two. It's not uncommon for acquisitions of mass-market, proprietary patent companies to get acquired. For you as an investor, this means you will not only see a growth in value - but also a significant percentage return in the not too far future. For instance, once the company's valuation reaches $15M, the value for an investor in this round will have increased more than 380%.

Scroll down to learn more about the forecasts, exit strategy, market size, partnerships, and opportunities..

Market Size and Opportunities

Smartphone Market

In 2016, there were well over 4 Billion smartphones in the world. Within the next three years (by 2020), this is projected to reach 6 Billion devices. (Source: CNBC / IHS Market Study, January 2017). 64% of smartphone users worldwide actively use their device for video and photography - with an increasing emphasis on using such devices for personal and professional video usage. by 2020, the market for mobile video accessories will have reached well over 3.5 Billion users.

Action / Compact Camera Market

The action camera market, dominated by GoPro and similar devices, is also growing rapidly. The worldwide action camera market grew 44% in 2014 alone, reaching 7.6 million units in 2015. (Source: FutureSource Consulting, 2015). By 2016, that number had reached 10 Million units worldwide.

Furthermore - research firm Global Market Insights expects the size of the global action camera market to grow at a compound annual growth rate of more than 22% between 2016 and 2023 (Source: USA Today / Global Market Insights, May 2017)

360 and Virtual Reality Camera Market

According to FutureSource Consulting, cameras capable of taking 360-degree and VR (virtual reality) videos will grow to 14% of the camera market by 2019. The global 360-degree camera market is expected grow at a compounded annual growth rate of close to 35% during the period 2016-2020, according a recent report from Technavio.

The growth of the global 360-degree camera market is driven by the growing popularity of virtual reality technology. The increased penetration of VR headsets is going to increase the addressable market for 360-degree cameras,” says Ujjwal Doshi, a lead analyst at Technavio for consumer electronics research. 


Demographics - Who are our customers?

The StayblCam is suited just as well for amateur videographers as it is for the business and professional market. This because it is low maintenance, easily portable/collapsible, easy to use, and affordable for most. Our customers are all ages - 60% male and 40% female - using it for personal or professional purposes, including but not limited to;

  • Family and home videos
  • Travel blogging and adventure experiences
  • Wedding and event videos
  • Amateur filmmaking, documentaries, and field journalism
  • Real estate or automotive showcase and walkthroughs
  • Action sports, skateboarding, snowboarding, scuba diving, etc.
  • Tutorial- and instructional videos

Educational Sales

Media departments in schools and universities are expanding as more students are drawn into the world of YouTube productions, content creation, journalism, and filmmaking. We would like to explore a sales program to capture a volume discounted StayblCam lab pack bundle as part of core video production curriculum in collaboration with such schools.

We would also like to implement a university promotions team at tailgate events across the US at display tents with a promotions team doing on-site sales. This for example could lead to university bookstores stocking StayblCams for purchase by students.

Brand Ambassador Program

The company regularly receives inquiries from influencers, artists, or other people and organizations who are interested in becoming brand ambassadors / sponsors of the products. We maintain a detailed list of all such inquiries, which is handled by our PR and Brand Manager - who in turn communicates with all potential and existing ambassadors to ensure the relationships are mutually beneficial. The goal of the program is to build up brand awareness of the StayblCam product line, leading to more exposure and interest in the products.

Affiliate Program

We have over 1,600 affiliates registered in our extensive affiliate program. With an affiliate manager on our team to handle them - we are consistently working on educating and assisting our affiliates to remain engaged and active.  We have auto-responders and guides already in place to teach affiliates how to promote the StayblCam, and come up with their own content that will spread brand awareness.  We will continue to also encourage every new customer to sign up as a new affiliate, so they can get a bonus for referring friends or posting about the StayblCam with their own referral link on places like their social media.

Wholesale and Distribution Opportunities

A long list of USA domestic, as well as international resellers have expressed strong interest in wholesale orders to distribute and resell the StayblCam.
In Japan, the product has been launched under the name Burenbo, with its own rebranded website, and listed on Japanese marketplaces such as Rakuten and Amazon Japan (which receives 50 Million visitors monthly). With enough inventory, this market alone is expected to count for a significant number of sales. With that, the StayblCam will also be available through Amazon in Europe, covering an additional 50 Million visitors monthly, with the listing translated to 5 languages.

Here are some of the other wholesalers we are in talks with:

  • A large distributor for Latin American countries with access to large retail chains
  • A distributor in Scandinavia with access to major chains and large independent resellers in Norway, Sweden, Denmark
  • A Central European distributor with 620 retail stores spread across Netherlands, Belgium, Germany, France, Switzerland, and Austria
  • A distributor with coverage of multiple retailers in Spain and Portugal
  • A distributor who wants exclusive distribution rights for Singapore
  • A distributor who wants distribution rights for Indonesia
  • A distributor who wants exclusive distribution rights for Estonia, Latvia, and possibly other Eastern-EU countries
  • A distributor for sporting goods and action camera outlets in France
  • A chain of camera stores in New Zealand
  • The largest Canon distributor in the UAE wants exclusive rights for several Middle East countries
  • Various other distributors from Dubai, Italyand Myanmar also wants resale rights for their respective countries

Product Line - Upsells and Accessories

Revenue per sale should increase both on the website and other places through bundling, and development of a comprehensive e-mail marketing funnel with both valuable content and upsells to maximize LCV (Lifetime Customer Value). We have already been selling quite a few different accessories on the website, but we plan on taking on more relevant and popular products as time goes on.

Some of the current accessory offerings include: StayblCam carrying case, flexible mini-tripod, gooseneck phone mount, 3-in-1 lens kit for mobile, high quality wide angle lens, Bluetooth shutter remote, lapel microphone with clip, LED light charging cable, universal mount to fit any case, and 360-degree pivoting mount.


We have a signed agreement with Otterbox - the world’s leading protective mobile case brand, for Otterbox to resell our StayblRig and StayblCam through their website and sales channels.

Otterbox reached out and asked us to come up with a module (StayblRig) that would work with their uniVERSE case system along with the StayblCam. 

Seattle-based real estate corporation Keller Williams wants a co-branded StayblCam for each of their 250,000+ agents in the US. Several other real estate agencies and independent realtors have also bought StayblCams to produce better looking walk-through videos of homes for listing. It's proven to be the ideal realtor video tool - with its portability, ease of use, and lack of the need to keep a stabilizer charged.

Giroptic raised over $1.4M on Kickstarter, and has gained a large following and interest already. The 360 camera functionality of the Giroptic Cam, combined with the handheld stability of the StayblCam – will make for really unique user-created videos.
The partnership will include cross-promotion, cross-selling, and possibly bundling of the two products.

LumeCube is the world's first 1,500 Lumen external flash and video light for GoPro, Apple iPhone, and Android smartphones. StayblCam and Lume Cube’s partnership will include cross-promotion and bundled offerings with and without our StayblRig product. Combined with professional audio microphones, the LumeCube, StayblCam and StayblRig combo will become a must-have for journalists on the go.

Acquisition Target & Exit Strategy

We believe that the StayblCam and its expanding product line of patented and branded, mass market products will become an irresistible acquisition target for a major player in the mobile / gadget / consumer space within the next 1-2 years. We are positioning the brand and product line so that it fills gaps in the market where we and other companies see us covering untapped potential within price point, functionality, and convenience in this category. The company is on its way to make StayblCam a household name synonymous with ‘better video’ – the same way GoPro became a household name for ‘action camera’. As we become more visible to the larger players in the camera/mobile market, we believe there is a strong likelihood that we become a target for acquisition. Large corporations in the consumer electronics space frequently look for ways to get an upper hand on their competitors, and acquisitions of already established, branded, consumer-priced/friendly product companies with intellectual property (such as the StayblCam) make for an easy buy-out decision as part of their long term strategy.

Forecast & Projections

With the funding raised in this round, we anticipate the proceeds will be used almost entirely for growth in production, inventory, and marketing. We have everything ready to resume operations immediately.

Based on our already proven sales performance, strong conversion rates, high margins, and understanding of the market - the following are conservative and realistic sales projections in the United States alone for the next 3 years. (Assuming existing sales performance turns out to be a reliable indicator of growth.)

  • 2018:        $4,850,000
  • 2019:        $7,280,000
  • 2020:      $10,700,000

Calculations for 2018 are only based on direct to consumer sales in the USA, and NOT including international sales, wholesale, partnership deals, upcoming products and accessories, etc.

Where We Are Now

Ever since we first began shipping the first completed units in January 2015 backed by our successful 2014 Kickstarter crowdfunding - we have been busy trying to keep up with the very high demand for the StayblCam worldwide. 

Our paid advertising campaigns on Facebook and Instagram converted consistently at 7-9%, and our average conversion rate on the website is 4.2% - which is a rare achievement for e-commerce sites (which typically average around 1-2%).

The StayblCam is fully covered by a design and utility patent - and proudly made in USA. The assembly and quality assurance process has undergone several stages of improvements to ensure the highest standard of quality. 

In 2017 we are partnering with the world's largest case manufacturer, Otterbox - who will resell our unique StayblRig lighting and audio mount, and StayblCam to Otterbox customers.

Teaming up with real estate giant Keller Williams, who wants a StayblCam for each of their 250,000 realtors nationwide (home showing and video walk-throughs). Several new products and accessories will also be underway to expand the product line over time - including a DSLR compatible StayblCam, a collapsible tripod mount, enhanced mechanical stabilization through a new and exciting licensing partnership, and much more.

The StayblCam has proven to be the type of product that the market cannot get enough of, and we have only scratched the surface when it comes to marketing, partnerships, and promotion efforts. In the past, our manufacturer sometimes struggled to keep up with demand - but we have overcome every challenge we have faced!

Now - we are making sure that every link of the supply chain and production is capable of taking on the demand we are seeing for sales of the product. Similarly, we are making sure that we will maintain stable and sufficient inventory at all times.

StayblCam Inventor Eskil Nordhaug

StayblCam creator, founder and CEO Eskil Nordhaug is what could be considered an 'internet veteran', having been online since 1992 before there were even browsers or a web. Eskil has degrees in computer science, but later found that his true passion was in marketing and product innovation. He launched his first successful e-commerce business in 2004, which he later sold in 2008. Since then, he has helped countless entrepreneurs and multi-Million dollar companies grow their business online. Eskil is an expert at online marketing, paid advertising, and conversion optimization - but also has a strong passion for inventing, and bringing new innovative ideas to life. He has been interviewed by, foundR magazine, as well as various radio broadcasts and podcasts about his success in entrepreneurship and product development.

Offering Summary

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000:

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Prior fiscal year-end:
Total Assets
Cash And Cash Equivalents
Accounts Receivable
Short Term Debt
Long Term Debt
Revenues And Sales
Costs Of Goods Sold
Taxes Paid
Net Income


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Press Release - 4 April 2018 (Nasdaq Globewire & Yahoo Finance)

over 4 years ago

Our first press release regarding the campaign went live yesterday via Nasdaq Globewire - going out to Yahoo Finance, BusinessInsider, Marketwatch, and other outlets.

When a Hot Product Sells Too Much, Too Fast - How Equity Crowdfunding is Saving High-Demand Startups Like StayblCam


"Inventing and launching a consumer product and then having that product become so successful that you struggle to keep up with demand – is considered a “luxury problem” by most. It’s the stuff most aspiring entrepreneurs only dream of. But such a problem can also cause a major headache with cash flow and ability to deliver, and that’s exactly what happened to Eskil Nordhaug and his product company StayblCam – one of the most unique and talked about video stabilizers in the mobile video market. 

But now, thanks to the still fairly new concept of equity crowdfunding, the company has lived to tell the tale and plans to scale up bigger than ever with real investment help from ‘the crowd’."

Read the full release here.

Notice of Funds Disbursement

over 4 years ago

[The following is an automated notice from the StartEngine team].


As you might know, StayblGear has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in StayblGear be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Amending our Securities Offering

over 4 years ago

Hello! Recently, a change was made to the StayblGear offering. Here's an excerpt describing the specifics of that change:

StayblGear is extending their offering until April 30, 2018.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

StayblCam is going to the movies - Featured in 2 feature films this year...

over 4 years ago

We are very proud to announce that the StayblCam will receive product placements in 2 separate films this year!

Movie: 47 Hours, (Release date: Fall 2018)

One of the films, "47 Hours", is undergoing post-production at the moment in Los Angeles, and is scheduled for a Halloween release. It features a scene where a young character is using and showing the StayblCam to some friends as he is recording them with it.

Movie: The Place God Forgot, (Release date: Fall 2018)

The second film is called "The Place God Forgot", and is written by Oscar-winning screenwriter Pamela Wallace. It's a psychological thriller based on true events. Shooting for this second film begins in April. 

Here is the page from the script where the StayblCam was specifically written in for use by a character:

StayblCam Expanding Into Virtual Reality in 2018

over 4 years ago

We haven't announced this officially yet, and we can't share details or images of our next product that is undergoing initial design (patent pending)... However - we are beyond excited for this next big product to enter the StayblCam product family this year.

To you investors here - this is what we can reveal so far:

The new product, tentatively titled the "StayblCam XPR" will have the potential to disrupt the VR industry with another world first (just like the original StayblCam was the world'st first stabilizer for smartphones and action cameras).

The global virtual reality (VR) market reached $3.7 Billion in 2017, and is projected by analysts to reach a staggering $39.4 Billion by 2022.

We have now identified a unique opportunity in this space, where a new product (the StayblCam XPR) - will work with or without the existing StayblCam to bring something entirely new into the VR market.

Images, videos, and early prototypes of the XPR will be made ready to announce in the coming months.

Investor perks - Why you should invest in us through StartEngine

over 4 years ago

We would like to remind everyone of the great perks we are offering with this investment opportunity. They are as follows:

$1,000+    If you invest $1,000 or more, you will receive a lifetime 10% store discount on all future purchases at (excluding volume/bulk orders exceeding 5 or more of the same item)

$2,500+    If you invest $2,500 or more, you will receive the perk above, plus a free StayblCam and accessory pack.

$5,000+    If you invest $5,000 or more, you will receive the perks above, plus a free StayblCam 1X, and StayblCam 3x stabilizer.

$10,000+    If you invest $10,000 or more, you will receive the perks above, and access to personal phone or Skype calls with CEO and StayblCam inventor Eskil Nordhaug.

$25,000+    If you invest $25,000 or more, you will receive all of the above, plus access to annual investor meetings, and a personal dinner meeting with CEO and inventor Eskil Nordhaug. Get VIP exclusive, first looks into the future products we are patenting and developing in the VR and mobile accessory space at our Scottsdale, Arizona office. 

We look forward to having you join us!

StayblCam named Best Video Stabilizer by NBC news affiliate

almost 5 years ago

Earlier this month, the StayblCam was named best stabilizer on NBC tv affiliate WRBC in Tennessee

Watch the video, and read the full article and review below:


"My choice for the best phone/camera stabilizer is the StayblCam. This is a very simple stabilizer that uses a weight to balance the phone/camera to provide smooth steady shots while shooting video. Once the phone or camera is fitted into a slot at the top of the StayblCam, you extend a selfie-type stick and balance it by extending the weighted bottom. Once you can hold the middle of the stick and have the two ends balance, you hold the StayblCam with a couple of fingers and your palm in the center of the stick. It's simple to set up and use and I've been impressed at the smooth video I've been able to shoot on both an iPhone and using a GoPro camera."

Full article here:

More exciting updates coming in the next few weeks and months

almost 5 years ago

It's really encouraging to see the campaign starting to gain some traction, even though we haven't even started to promote it yet publicly. As we go into the new year shortly - you can expect to see and hear more buzz about our campaign in various media online. I will be posting about these here as we go along.

To those of you who are considering an investment, please feel free to ask us questions in the comment section.

Happy holidays to all of you following us so far!

Eskil Nordhaug
StayblCam Creator & CEO

We are live again!

almost 5 years ago

Only days after our initial launch on November 1st, it was brought to our attention by StartEngine that the language used in our first announcement email message was not compliant with SEC regulations. As a result, StartEngine temporarily put our campaign on hold for a 30-day wait period. 

However - this is now behind us, and we are very excited to finally be back up and live again!

We look forward to your support and investments from the community.

Eskil Nordhaug
StayblCam Creator & CEO

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