Social Bluebook is in live offering mode and is actively accepting Title IV investments.
$501.48 minimum investment

Social Bluebook

Business Tools for Social Media Creators

Large OPO
,
Advertising and Marketing
Accepting International Investment
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Social Bluebook offers a suite of tools that empower, educate, and protect content creators when working with brands and advertisers.

Social Bluebook was started by creators for creators in order to bring transparency to influencer marketing and specifically the content creator community. Our tool set is designed to help simplify and streamline the process of executing influencer marketing deals with the goal to help creators make the money they deserve so they can do what they love.


Until now, content creators and brands relied on limited data or a gut feeling in a rapidly-changing media landscape. Creators had no real starting point for negotiations with brands and no idea of their worth. Furthermore, they experienced difficulties in negotiating and even if the deal was negotiated successfully, there was always the worry of actually getting paid at the end of the deal.

That is why we have made it our mission is to provide the technology and tools for content creators to make social media their full-time business.

We are excited to extend this investment opportunity to all those who believe in our company's mission, to give you the opportunity to invest and become stakeholders in Social Bluebook's vision. With your support, we've created a product that disrupts the influencer marketing landscape to provide a technical solution that will continue to evolve as the number one marketplace for creators and brands. With your investment, we can continue to empower content creators around the world with further tools to help them in this growing market.


Thank you,
Chad Sahley
CEO of Social Bluebook




Investment
$3.0029/share

When you invest you are betting the company's future value will exceed $24M.

WHAT WE'VE ACCOMPLISHED SO FAR

We have grown significantly over the last year.

Registered Creators

The amount of registered creators in our system at the end of Q2 has grown by:

  • 37% since the end of Q1 of 2017
  • 146% since the beginning of 2017 - more than doubled in size in six months
  • 342% since Q2 of 2016

We are currently adding 3.7x more creators per month on average in the first two quarters of 2017 than we were throughout 2016.

Social Platform Growth

The number of social platforms in the system at the end of Q2 has grown by:

  • 35% since the end of Q1 of 2017
  • 123% since the beginning of 2017 - more than doubled in size in six months
  • 332% since Q2 of 2016

We are adding 3x more platforms per month on average in the first two quarters of 2017 than we were throughout 2016.

User Sessions

The amount of user sessions per quarter on Social Bluebook at the end of Q2 has grown by:

  • 13% since the end of Q1 of 2017
  • 264% since the beginning of 2017 - more than quadrupled in sessions in six months
  • 344% since Q2 of 2016

We have 3.2x more user sessions per quarter on average in the first two quarters of 2017 than throughout 2016.

WHY INVEST?

Technology

Patent-pending valuation formulas for YouTube, Twitter, Facebook, Instagram, and more. New technology can offer greater scalability and value to the creator community.

Experience

Founded, owned, and run by content creators. Social Bluebook understands the needs of the creator community best and are dedicated to building the right tools. The team has roots in producing content for social media as well as managing creators at now Disney owned, Maker Studios.

First to Market

Social Bluebook is truly defining the standard across the industry with the only platform leveraging technology to analyze and value a creator's social channels all while helping to facilitate the collaboration between creators and brands without the middleman.

Community

This platform solution solves a huge problem for both creators and brands, but social media is more than just likes and followers. It's about collaboration, working together, and sharing experiences. Social Bluebook is more than just a platform; it's a community.

MARKET LANDSCAPE

In 2015, the influencer marketing agency Mediakix estimated the advertising spend on influencer marketing grew to $500MM. It also projects that the influencer marketing space will grow to $5-10B by 2020. More and more, advertisers are recognizing the power and the cost-effectiveness of using social media influencer marketing over other traditional marketing techniques.


For advertisers, influencer marketing can be key to boosting sales and overall marketing results. Whether they are trying to build brand awareness or promote a product, utilizing creators helps to engage a specific target audience drawn in by unique, customized, and engaging content.

Social Bluebook is harnessing the power of this new paradigm, wherein the creators' content, demographic reach, and passion are married to the advertisers' products or services to create a more personal, directed, and relatable marketing message for the consumer.


As a result, the Social Bluebook Marketplace is positioned to become the leading conduit through which advertisers and content creators meet, communicate, and collaborate on product placement opportunities.

THE PROBLEM

WHAT AM I WORTH TO AN ADVERTISER?

“Even after doing a bunch of deals I still always feel kind of cheated. We are not exactly cheap but I still feel that we don’t know what we are worth and other people get more.”

    — Educational Content,  2M+subscribers 

DIFFICULTIES NEGOTIATING WITH ADVERTISERS

“The hardest part? Getting the brand to trust that I know what I’m doing and let me sell the product in a way that’s authentic to my audience.”


    — Vlogger,  1M+ subscribers 

WORRIED ABOUT GETTING PAID 

“I still haven’t been paid $30,000 for a brand deal because the company simply never got back after the video was uploaded. Everyone at my MCN acted like it was no big deal.”

    — Vlogger, 1M+ subscribers

THE SOLUTION

SOFTWARE TOOLS TO HELP INFLUENCERS RUN THEIR BUSINESS

OUR TOOLSET

Platform Valuations

Content creators connect their social media platforms to our assessment tools and the application uses a proprietary algorithm that produces a monetary amount that both advertisers and creators can use as a starting point for negotiating a price.


The valuations take into account the most important factors including the engagement, reach, viewership, watch time, and demographics of the platform. Social Bluebook currently offers values for YouTube, Instagram, Twitter, Facebook Pages, and blogs.


Prices are consistently updated to reflect market changes.

Example of a Instagram valuation.

Audience Demographics + Level of Reach & Engagement = Creator's Worth



Public Profiles

Public profiles allow content creators to look professional while presenting their stats and content to advertisers. We constantly keep platform stats up-to-date so users do not have to worry about manually updating their rate card as their platforms grow.


The public profile allows the creator to write a description about themselves and their social platforms. They can flesh out their profiles further by showcasing examples of their best content here.


When a creator is finished making a profile, they can claim a custom URL and share it with advertisers they work with.



Proposals

Social Bluebook allows our content creators to be proactive and send a professional proposal to advertisers with the tool. The form includes everything an advertiser needs to make a decision about the offer.


This tool allows creators to send proposals to advertisers both inside and outside of Social Bluebook.



Project Management

Social Bluebook makes managing all accepted projects a breeze. The tool readily keeps track of all important dates and allows direct communication between creators and advertisers from the project dashboard. After deliverables are completed, Social Bluebook generates an invoice for creators to send immediately to the advertiser.



Secure Payments

According to a survey done by the Internet Creators Guild, nearly 70% of content creators are worried about getting paid at the end of the deal. Social Bluebook does not want our creators to worry about payment, and with our secure payments system, they do not need to. 


At the end of the year, creators receive a breakdown of all deals. US-based creators receive a single 1099 of all transactions to make taxes easy.

REVENUE MODEL

The Social Bluebook Marketplace

Advertisers can search through thousands of creator platforms and all their API-verified stats. After creating a campaign, they can reach out to multiple creators at once with request for proposals. Creators will then be prompted to send back a proposal with their ideas and which of their platforms they would be willing to post on for the advertiser's campaign.


Throughout the campaign, advertisers can communicate directly with the creators, approve content before it is uploaded, and track creator proposals, due dates, and uploads easily from a single campaign dashboard. At deal completion, Social Bluebook receives a set percentage of the fee negotiated from both creators and advertisers.

PLANS FOR FUNDS

Social Bluebook plans to use the proceeds of this offering for the following purposes:

OUR STORY

THIS IS CHAD.


Chad started out his career as a TV producer working shoulder to shoulder with some of the Hollywood's top talent. As a producer and a creative, Chad quickly found success, but his experiences also taught him that the Hollywood of the future would be found on laptop screens across the world.

The internet, still elusive to film executives at the time, leveled the playing field to creators who didn't previously have a platform from which to share their stories with the world.

In 2007, inspired by the social media revolution, Chad put his pizzaz and experience into his first original show, ClipCritics. Within a matter of months the YouTube channel became one of most popular on the internet, quickly garnering over 184 million views and over 375K subscribers.

As an early YouTube adopter, Chad became well known within the creator community and made fast friends with many of its top creators, including Danny Zappin, who went on to found Maker Studios. The two creatives bonded immediately over a shared frustration with the 'traditional' media system and desire for a more democratic model for all content creators.

In 2012, Maker Studios acquired Chad's company, Hieroglyphic Productions, and appointed him as Vice President of Production. Chad witnessed first-hand that many of the YouTube Multi-Channel Networks (MCNs) simply couldn't scale and provide the value they promised to the tens of thousands of creators. He thought that if creators only knew their "true value," they could build their careers more strategically.


So in 2014, Chad founded Social Bluebook in partnership with Maker alum Sam Michie, with the financial help of long-time friend Steve Heineman, and with veteran creators who were demanding change. These guiding principles are what continue to drive the company today.


WHY CROWDFUNDING?

Just like social media brings people together and serves as a platform for like-minded individuals to connect, paving the way for creators to make and share content, equity crowdfunding has paved the way for like-minded people to come together and rally behind great entrepreneurs like Chad Sahley with impactful ideas like Social Bluebook.

With many of MCNs now slashing the size of their networks, leaving many creators resourceless and without a home, Social Bluebook is committed to supporting all creators and filling the gap. Because social media is more than just likes and shares, it's about collaboration and connecting with others. Social Bluebook believes in content creators and realizes their true value.


As a company that was built by creators, for creators, we have first-hand knowledge of the work it takes to build and maintain your communities. We understand the joy creators get from the growth of their ideas because we've experienced that same joy.

We've also shared the same frustrations. The disconnect between what advertisers think your social influence is worth versus what you believe compromises your ability to make social media your full time business. Social Bluebook's valuation tools pave the way for creators to get paid fairly for doing branded content which in turn allows creators to invest in growing their brand and business.

With your support, we can rapidly grow our community and provide content creators more tools they need to successfully make a business in this market.

FAQ

Investing in Social Bluebook

Is this crowdfunding?

Yes, but unlike donating money on crowdfunding sites such as Kickstarter or Indiegogo, where you receive a product or reward, when you invest in Social Bluebook you are buying stock in the company.


Can I make money from this?

That is the ultimate goal. However, we are a startup company and this is an early-stage investment opportunity. As such, it is a long-term investment and commitment. If we have a liquidity event (e.g. acquisition, IPO) you may be able to sell your shares at that time.


What is the price per share?

The price per share is USD $3.0029.


The minimum investment is $500, but shares are $3.0029 each. Will I own a fraction of a share if I invest the minimum?

No, we do not offer fractional shares. When you enter the amount of money you want to invest, your amount will automatically be rounded to the nearest whole share. For example, if you wanted to invest USD $500, the program will automatically round it up to $501.48 to the nearest whole share (at 3.0029 per share).


How was the share offering price calculated?

The valuation of the company was based on many factors, including historical performance, our high profile investment team, and expectations for future sales and profitability. The valuation was not based on any set valuation criteria and was not based on an independent, third party valuation.


How much capital is the company attempting to raise?

We have filed to raise up to $12,000,000 by selling up to 4,000,000 of our preferred shares, to be used as set forth in the "Use of Proceeds" section of our offering circular.


Will Social Bluebook pay dividends?

Not in the immediate future. As a start up, all revenue will go directly back into the business, allowing us to invest in the development of more tools and further the growth of the company's overall value.

How does Social Bluebook make money?

Currently, we take a percentage of successful social media campaigns run through the Social Bluebook Marketplace. Please see the Business Model section for more details.


Why only $66 in revenue in the first 6 months of 2016?

Our Offering Circular only contains financial states through June 2016 (unaudited). We had just recently launched the beta of Social Bluebook Marketplace™ in May. The $66 only represents the transaction fees collected in the initial weeks after beta launch.


What competitive advantage does Social Bluebook have?

We believe we are the leading creator-founded and creator-owned marketplace with a substantial amount of the social media community supporting us. As of June 2016, we had over 33,000 registered social media platforms with a combined reach of over 2.87 billion in following. We believe that Social Bluebook currently is among the fastest growing influencer marketplaces in our business sector. With a modest advertising spend the Social Bluebook platform continues to scale.


How long do I have to invest?

All we can guarantee is that the Reg. A+ round will be open until it sells out, or for 12 months, whichever comes first.


What's the company's exit plan?

We are focused on creating shareholder value, which means continuously creating new features for our Social Bluebook users, generating further revenue, and increasing company valuation. As we create value in the company, share price should increase. Our goal is to keep growing long into the future.


Is there a market for trading my stock?

No. At the present time we do not intend to facilitate the creation of a market for our stock. In the future we may consider allowing online platforms and other exchanges to trade our securities.

General Investing Details

How is this investment opportunity possible?

Only very recently have changes in the securities law with the JOBS Act and its "Reg A+" rules made it possible for the public to invest in early stage companies such as Social Bluebook. Before these changes, only accredited investors were legally permitted to invest in companies like us.


What is the JOBS Act?

The Jumpstart Our Business Startups (JOBS) Act was signed into law by President Barack Obama on April 5, 2012, to encourage funding of small businesses by easing various securities regulations. The JOBS Act required the Securities and Exchange Commission (SEC) to adopt rules to implement a new exemption that would allow businesses to accept contributions from private individuals without making an initial public offering.


What is Reg A+ Equity Crowdfunding?

In June 2015, the final "Regulation A+" rules under Title IV of the JOBS Act became effective after approval by the SEC, paving the way for companies like Social Bluebook to raise up to $50 million from both accredited and non-accredited investors.


Who can invest in Social Bluebook's Regulation A+ offering?

Anyone, accredited and non-accredited investors alike, are eligible to purchase securities in a Regulation A+ offering.


Why is Social Bluebook doing a Reg A+ raise?

Ever since the beginning of Social Bluebook, our motto has been 'for creators, by creators'. It all started when our Founder and CEO Chad Sahley joined YouTube as a creator in 2007. To continue to keep this company truly owned by creators, the next logical step was to open up investment to other creators who wanted to own a share in the company. With our creators backing us, we together have the power to change the social media marketplace for good.


What is the difference between an accredited and a non-accredited investor?

An accredited investor is an individual who makes over $200,000 per year ($300,000 if combined with a spouse) or who has a net worth of $1 million or more, excluding their primary residence. A non-accredited investor is anyone who does not meet the net worth requirements for an accredited investor.


How do I verify my accredited status?

During the investment process, you may be required to affirm that you are an accredited investor. Different offerings may require different levels of proof, and may have different methods to provide that proof. Review instructions carefully while you go through the investment process.

How much money can I invest in a Regulation A+ offering?

Non-accredited investors can invest up to 10% of the greater of their annual income or net worth. There are no restrictions for accredited investors.


Do I have to be a U.S. citizen or live in the U.S. to invest?

While our registration statement is only filed with the U.S. Securities and Exchange Commission, investors outside the U.S. may also be eligible to buy shares. We ask that you assess your situation to decide whether it allows you to invest.


What is a subscription agreement?

A subscription agreement is a legal contract between you and Social Bluebook to buy the shares. Unlike a subscription agreement as a consumer, this purchase of stock is a one-time event. No recurring payments will be withdrawn from your bank account.


Can I modify my investment?

No, you cannot modify an investment after you've completed your commitment to invest.


Can the issuer or the portal cancel my investment?

Yes, as long as your funds are still in escrow, or haven't yet been received, your investment may be canceled. Once the funding round has closed, your investment cannot be canceled.


How are contracts signed?

During the investment process, you will receive specific instructions about how you are to sign any documents. Review instructions carefully during the investment process.


How do I pay?

During the investment process, you will receive specific instructions for each method of payment. You may pay by ACH, a wire-transfer, or a mailed-in check.


Will I pay a fee for investing?

No, you are not assessed any fees for your investment. The fees associated with running the project, accrediting you as a qualified investor, placing the funds received into the escrow account, and so on are paid by Social Bluebook.

Have questions? Contact us at invest@socialbluebook.com.

Disclosure Statements

An offering statement regarding this offering has been filed with the SEC. The SEC has qualified that offering statement which only means that Social Bluebook may make sales of the securities described by that offering statement. It does not mean that the SEC has approved, passed upon the merits or passed upon the accuracy or completeness of the information in the offering statement. You may obtain a copy of the offering circular that is part of that offering statement here. You should read the offering circular before making any investment.

Click here for a link to the Offering Circular filed with the SEC.


Social Bluebook
NEW MEDIA TRADER, INC.
dba Social Bluebook
31563 Lindero Canyon Road, Unit 2
Westlake Village, California 91361




In the Press

Social Bluebook Launches Influencer Campaign Tools For Advertisers Initial Tools For Creators Have Attracted Over 100,000 Registered Creators
July 25, 2017

Social Bluebook's proprietary influencer campaign tools for brands and advertisers went live today. Advertisers will be able to request a proposal as well as to create one campaign and make an offer to thousands of micro-creators at the same time, thereby saving both time and money, and easily managing it.

Former Maker Studios Exec Launches App To Help Creators Determine Their Worth
July 21, 2015

The entire idea behind Social Bluebook, whose name refers to valuation and standards systems, is to give creators the power of determining their own bottom-line monetary worth, without relying on a middle-man negotiator or general channel data. The tool seeks to answer questions such as “What is my brand value or digital worth?” and “How much should I charge for brand deals?”

Social Bluebook Invites the Crowd to Invest Alongside Top Content Creators
April 18, 2017

Per their “for creators by creators” mantra, Social Bluebook’s Reg A+ offering is intended to open the door for creators to invest in their own careers. Notable creators investing include Eh Bee family, Shaytards, Furious Pete, Ellie and Jared, and more. The funding will accelerate Social Bluebook’s expansion via strategic acquisitions and marketing. This strategy is aimed to cement their platform as the leading space for advertisers and creators to connect, negotiate deals, and build together.

Making Instagram A Full-Time Career; An Interview with Polish-Born, NYC-Based Fashion and Beauty Influencer, Jessica Markowski
March 9, 2017

But how do you know how much you’re “worth”? Especially if you’re just starting out. There is a company called Social Bluebook that allows you to find out. Founder and CEO Chadwick Sahley says “all of our prices are based on real-world deals.” The website eliminates the need to negotiate blindly and “helps facilitate getting the creator what they deserve.”

Reg A+ Crowdfunding: Social Bluebook says it is Adding 300 Creators a Day on Digital Marketing Platform
May 23, 2017

Social Bluebook says it now has more than 87,000 registered creators, having doubled this number since the beginning of 2017, and a 55% increase in advertisers. Social Bluebook says it is one of the fastest growing influencer marketplaces as marketing budgets shift to individual creators.

14 Company Types That Are Best Suited To Use Regulation A+ To Raise Capital Or IPO
May 23, 2017

Service providers to large groups of partners that view them as essential for their well-being are often, of course, attractive investments for those same members. A good example here is Social BlueBook, which is a rapidly growing marketplace for online creative people to market their services to buyers on far more favorable terms than in the old world.

Updates

Introducing New Tools from Social Bluebook

8 days ago

Today is a monumental day!  We're happy to announce that today we launched a new and improved version of our Social Bluebook software. The site earned a much needed design makeover, but most importantly today's product release includes new software tools that continue our mission of "empowering and protecting social media creators so they can make creating content their full-time job."  

Here's a look at the new tools (w/ descriptions) that went live today:


For our Creator users:

  • Proposals - Now the power is in your hands. Instead of waiting for branded content deals to come to you, pitch a professional proposal to advertisers. Read more about how to create a proposal in our latest blog article.
  • Public Profiles:  No need to manually update a rate card anymore. Your profile contains all the information an advertiser needs to hire you and is included with every proposal you send.
  • Project Management:  Social Bluebook helps you keep track of all important dates, allows you to communicate directly with the advertiser and generates an invoice for you to send immediately after project completion.
  • Secure Escrow:  Don't ever get stiffed again on a deal. Our escrow service requires advertisers to fund your project before you get started.


For our Advertiser users:

  • Find Creators:  Social Bluebook makes it easy to find the right creators for your campaigns. Along with now being able to search for blogs, you can add creators directly to a campaign from the search page.
  • Request for Proposals:  Allow creators to submit their ideas to you! When you create a campaign, you have the choice of either specifying exactly what you want or letting creators pitch their ideas, giving you more creativity than ever before.
  • Secure Escrow:  With a single click you can release payments to creators after campaign completion. Transaction fees have been lowered, so you only pay Social Bluebook 7.1% of the transaction (after a 2.9% credit card processing fee).

We are excited to report back to you as these new tools begin to gain traction in the market.  Our product roadmap is full so expect to see many other exciting features down the pipe as well.  

Lastly, we wanted to extend our appreciation to you, our investors.  Our progress to date could not have been accomplished without your support.  We also wanted to extend a special thank you to all those investors who have participated in our Reg A+ campaign.  And please note that this investment opportunity is still open to all those who wish to participate.

We're proud of our accomplishments thus far and the future is very bright.  Today is a special day and we're glad you're on this ride with us.  As my partner Sam mentioned in our recent press release, "This is the most significant step forward for the company since Social Bluebook launched in 2015."

Social Bluebook Featured on 'All Things Video' Podcast

29 days ago

Co-founders Chad Sahley and Sam Michie spoke with James Creech of All Things Video to speak about Social Bluebook and the process behind the valuation of creator's content.

In this episode, Chad and Sam share Social Bluebook’s mission to empower and inform creators in brand negotiations. Topics discussed include the merits of creating programmatic solutions for influencer marketing and the difference between their sell-side (creator focused) marketplace and other buy-side (advertiser focused) exchanges. Chad and Sam explain their decision to pursue Regulation A+ Equity Crowdfunding (a “Reg A” financing), which allows both accredited and non-accredited investors to purchase ownership stakes in the company, at a minimum $500 investment. And finally, they predict that brands will shift from renting to owning audiences while creators will create their own brands and monetize through e-commerce.

Click here to listen to their interview.

Social Bluebook pitches at the NextGen Crowdfunding event

about 2 months ago

Our CEO Chad Sahley with @TayZonday present our crowdfunding campaign to a live studio audience at the @nextgencf 6/13 event. Watch the whole pitch below.