SlideBelts is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$250.00 minimum investment

SlideBelts

Own a Piece of the Next Big Thing in Belts

Small OPO
Sacramento, CA
Consumer Products
Accepting International Investment
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Building a Better Belt

The Problem with Wearables

Technology is shrinking. Not in popularity, but in physical size. It's rapidly getting smaller and smaller. Therefore experts are realizing that our inevitable future is wearables: tech will increasingly be integrated into clothing.  The problem so far, is that all these wearable tech products seem to forget the fundamentals: 


  1. Simplicity in product design. 
  2. Subtlety of feature integration. 
  3. Style. Nobody wants to wear something clunky no matter how innovative it is.


OUR AMBITION: To Empower People with

Simple, Subtle, Stylish Wearables.

                    

At SlideBelts, we decided to start with the basics and see if we could begin by simply improving the traditional leather belt. We said to ourselves: "Before diving into tech and changing the world, let's get a good foundation; let's see if we can begin by simply improving the traditional leather belt, and go from there." 


As with any great idea or invention, product development always builds upon work from past innovators. It involves a culmination of ideas across various industries. In our case, it began with the discovery of a novel military belt concept, inspiring us to improve and build upon it in numerous ways. With each refinement, our sales continued to surge. 

Turning Brand Ambassadors into Future Owners

So why in the world did we decide to jump headfirst into equity crowdfunding?  SlideBelts strives to stay one step ahead of the pack.  We constantly innovate both our products and our business strategies, utilizing any & all tools necessary for driving growth — while never forgetting the fundamentals. Innovation is the only way for a company to not only survive, but THRIVE


What better way to thrive, than to utilize the JOBS Act, which the United States very recently signed into law. The Jumpstart Our Business Startup (JOBS) Act allows, for the first time, everyday consumers to invest in startups. Having the ability to democratize capital beyond the institutional walls of Wall Street or Silicon Valley makes Regulation Crowdfunding an attractive option for us to drive our business forward, and allows those who love our products to take part in our success.

Take Part in our Success and Join our Belt Crusade

I love this company and the team that's helping me build it. As CEO, I place my employees at priority number one, above all other company priorities. If you treat your team right, the results will follow. They are the ones that make the magic happen, and keep the fire burning brighter. They constantly impress me by the speed at which they adopt tried & true business principles, never forgetting to focus on the fundamentals, and at the same time charging boldly into uncharted waters.


This offering is a labor of love from all of us on the SlideBelts team. We hope you enjoy the content on this page, as we showcase some of the hard work & accomplishments that we've achieved as a team. I invite you to join our crusade and own a piece of the next big thing in belts.

Brig Taylor
Founder and CEO

THE OPPORTUNITY


INVESTMENT

SAFE (Simple Agreement for Future Equity)

$20M valuation cap| 20% Discount

Minimum $250 Investment


What is a SAFE?

A SAFE is an acronym that stands for “Simple Agreement for Future Equity” and offers you the right to future shares in SlideBelts. The number of shares you will receive in the future will be determined at the next equity round in which SlideBelts issues preferred stock to institutional investors. The highest conversion price per share is set based on a $20M company valuation cap or if less then you will receive a 20% discount on the price the new investors are purchasing. We have modified the standard Y Combinator SAFE to comport with Regulation Crowdfunding.

THE BUZZ ABOUT SLIDEBELTS

"This super tough Survival Belt hides a handy multi-tool in its buckle: 

EVEN BATMAN WOULD ENVY A BADASS UTILITY BELT LIKE THIS."

Scott Tharler, Maxim


"This is not just a belt; allow me to introduce you into the world of SlideBelts, 

the one-of-a-kind ratchet belt system that gives the classic belt a well-needed, well-deserved upgrade."

Jessica Huang, Huffington Post



Praise for Our Products

OUR FAST GROWTH

The Proof is in the Numbers

As a result of our rapid growth, in 2016 we earned #151 on the Inc5000 List of America's Fastest Growing Private Companies.  Given our revenue of $6.5 million last year, we are likely to make the list again for 2017.  *Note 2015 states $2.9 million,  compared to the $2.7 million revenue filed with Inc 500; the increase is due to subsequent reclassification of shipping charges to customers as part of gross sales (previously netted within cost of goods sold).  

SlideBelts' Achievements

Though SlideBelts initially began as an online company, you can now find SlideBelts' products in over 130 retail stores throughout the country (and growing). See the full list here.

OUR PRODUCTS

The Belt That Started It All

In 2004, Brig received a generous gift from one of his students while teaching abroad in Moldova: a ratchet belt. Instead of using worn-out holes and an unreliable prong, this leather belt used something different: a tab on the buckle that ratcheted into teeth-like ridges sewn to the back of the leather strap. Fascinated with the utility of the belt, Brig thought it could become a huge hit with some stylistic changes. He collaborated to improve and refine the buckle for the fashion world. As it turned out, the ratcheting buckle was already public domain, and a SlideBelts patent would not be possible until 9 years later when he improved and redesigned the buckle into a dual-ratchet lever.

Anatomy of a SlideBelt

WHERE ARE THE HOLES?

"Ratchet belt" is a popular term that refers to a certain style of holeless belt. Around the world, it may also be referred to as a click belt, automatic belt, or a no-holes belt. Instead of using holes, ratchet belts use an array of teeth sewn into the underside of the belt strap. A tab in the buckle engages with the teeth and locks in, similar to how a zip tie operates.


HOW DOES IT ADJUST?

From its closed position, a release mechanism allows the belt strap to come free. Most ratchet belts use a small button for this, but a SlideBelts brand ratchet belt uses a patented frame-release lever that's easy to access and never jams.


WHY DO YOU NEED IT?

Since there are 6x more size options than traditional belts, you won't find yourself in-between holes. Our belts are therefore more comfortable, while also allowing for quick discreet adjustments. The leather or strap is better preserved, since all the tensile stress is not directly on one hole, but diverted to the notches instead. Also the low-profile buckles are interchangeable for custom styling.  Plus for those individuals with impaired fine motor skills, our belts are vastly easier to operate than traditional belts.



Recently Launched: The Survival Belt

With a passion for quality and itch for innovation, SlideBelts has been making leather ratchet belts for almost a decade. 

Now, with the launch of the Survival Belt we have crafted our core product's concept for the ultimate outdoorsman.

Let's take this outside.

Brought to life by a successfully funded Kickstarter project, our much-anticipated Survival Belt recently launched last September 2016.  It's primary purpose: if you're out in the wilderness and lost or damaged your gear — so you only have what you are wearing — then you have tools to survive.


The unique body of the Survival Buckle is composed of highly durable glass-filled nylon, and features an integrated folding knife with bottle opener, LED flashlight, and a ferrocerium fire starter rod. The knife is made of heat-treated AUS-8 stainless steel with a durable Titanium Nitride coating. A liner locking mechanism allows the knife to be opened with one hand.  

The strap is proudly made in the USA and crafted to withstand the harshest elements and most extreme treatment. The strap is composed of an internal webbing core coated in a durable TPU alloy protective shield. This proprietary combination is therefore leather-free, and complies with US FDA skin-sensitivity requirements. Additionally, the straps have high tensile strength and are designed to remain rigid without twisting — ideal for those who carry firearms.



Sneak Peek of What's Next: The GPS Belt

Also, we are very excited to give you a glimpse into our next project that’s currently in development: a GPS Belt estimated to launch in Fall of 2018 or 2019. Offering more than just precise location tracking outside the cellular network, it’s actually a Satellite Emergency Notification Device, or SEND, that can push your location to emergency services almost anywhere in the world. Depending on where you are, the appropriate response team will be dispatched so you can get lifesaving help when every minute counts


Since the belt is on your body, it's not easily forgotten or lost. It will also have other features such a sending a short message, and calling for assistance in a non-life-threatening situations as well. Again this project is in development, so though the image below is the current design, it may not be the final look or features of the finished product.



MARKET ANALYSIS

How We Stack Up to the Competition

From the first prototype in 2007, the image below shows the product evolution of all our buckles.  Companies who never improve their products usually fail — but we are not them. Our products that you see today are the result of continual innovation of that first product that we sold. SlideBelts has released numerous generations of improvements: from as simple as smoothing down sharp buckle edges — to as extreme as removing the entire button and turning the buckle frame into the dual-lever release. Conversely, many of our competitors started late in the game and 

they are still selling the mechanism we sold way back in 2008. 

With the introduction of the dual-lever mechanism in 2012, we discovered another positive yet unintended benefit of our new design via customer feedback. Those with impaired fine motor skills, like arthritis or cerebral palsy, stated that our belts are vastly easier to operate than traditional belts, especially given that you can remove it with one hand. This was not true of our older belt models with the button release, thereby further setting us apart from competitors utilizing those older models. We are extremely thankful that we have been able to empower those individuals by giving them greater independence. 


 Additionally we have the widest range of belt materials than any competitor, and none of them have anything even close to our Survival Belt. 

That's because we are the true innovators on the field.

Intellectual Property

Just like any company with innovation at its core, we smartly protect all our intellectual property (IP). We have 4 issued patents and 5 registered trademarks — and that doesn't even include the submissions still being reviewed.  


If a company is not protected, then they have no foundation to stand on and others can undercut with cheaper knock-offs. You can see a full list of our issued IP here on our website.

Historical Traffic Trends: Alexa Traffic Rank

The above graph from Alexa.com shows website traffic of SlideBelts compared to other US ratchet belt companies. The more traffic a website gets, the greater the popularity and therefore greater sales. You can clearly see the rising trend of ratchet belts overall in the US, and that we are leading the pack. Our upward trend is also further proof of our growth.  The huge bump in early 2016 was the result of a massively successful marketing campaign in a space we hadn't tapped before; so successful that it swamped our operations!  We scaled back the marketing in order to bolster our operations to be able to handle larger sales volume. The fact that there was such a drastic rise by utilizing only one new marketing technique shows the huge growth potential for SlideBelts in the market.


Market Potential

Ecommerce for Apparel is Growing

SlideBelts' main target market: generally any person who wear pants with belt loops. You could say our ultimate goal is "world domination of waistlines." We make products for men, women, and children, and ship all over the world.  Though we are first focusing on our own country of America, we have already begun to increase international expansion to the UK and Canada.  Our core competence is belts, but we also have ancillary products like wallets as well as aspirations for other accessories. 


For those who enjoy the numbers: the clothes and accessories ecommerce segment worldwide was expected to be more than $223 billion USD for 2016, and is forecast to grow 12.2% annually to more than $355 billion USD by 2020 (Statista, 2016). If we capture even 0.1% of that global online market, that is potentially more than $355 million.  Similarly, of all US online sales of apparel and accessories, eMarketer forecasts sales will reach $86.4 billion in 2018, a 17.5% share of total US retail ecommerce.  This does not even include brick-and-mortar retail.


Additionally, as SlideBelts moves into the wearable technology market, it opens up even more opportunities: the wearables market is expected to grow from $15.74 Billion (USD) in 2015 to reach $51.60 Billion by 2022. 

SLIDEBELTS GIVES BACK

To date, we have donated over $50,000 in cash, products, or by volunteering as a company 

during our work hours to the following organizations.

TEAMWORK MAKES THE DREAM WORK

The strength of SlideBelts is not in our innovative products — the true strength of this company is the TEAM of people who make it happen. In the same way that a sports team loses games when they don't work together, a business team that doesn't work together will produce terrible products. 

SlideBelts focuses on what matters most: the people. Everything else falls into place.

In the Press

2016 INC. 5000 RANK: #151
August 17, 2016

The 2016 Inc. 5000 are the superheroes of the U.S. economy. America’s fastest-growing private companies wield powers like strategy, service, and innovation. On this list you’ll find businesses that exercise the body and the mind, push the boundaries of virtual reality and 3-D printing, and delight fans with rock concerts and (in the case of the No. 1 company, LootCrate) superheroes. Thrill to these companies' amazing exploits--and learn a thing or two about the hard, real work.

SURVIVAL BELT
September 1, 2016

It might look like a normal belt, but if you find yourself out in the wilderness and short on supplies, the Survival Belt will do far more than your average leather strap. Remove the ratchet-style buckle from the belt and it becomes a versatile multitool, with a knife blade, bottle opener, firestarter, and LED light. Thanks to nylon fiber unibody construction, the buckle itself is nearly as rugged as the strap, which is waterproof, flexes even rimmed with ice, abrasion resistant, UV protected, and available in four colors.

THIS SUPER TOUGH SURVIVAL BELT HIDES A HANDY MULTI-TOOL IN ITS BUCKLE
July 1, 2016

Most everyday carries are really everyday pocketables. But the Survival Belt lets you inconspicuously wear a handy multi-tool without that extra bulge in your pocket—or suffer the indignity of rocking a fanny pack. The tools hidden within the belt buckle include a bottle opener, flashlight, fire starter rod and Titanium Nitride coated AUS-8 stainless steel blade. It's not just convenient, but tough as hell, too, with a nylon fiber unibody that can stand up to water, stains, mud, dirt, frost, sun and abrasion. In other words, you don't need to baby this everyday wearable. (EDW?)

What’s so wrong with belt holes?
September 12, 2016

That was the question I asked Brig Taylor, the CEO of SlideBelts. SlideBelts makes “ratchet-style” belts that the wearer slides to adjust. “There’s like 30 different adjustments on a SlideBelt, as opposed to the six you have on a regular belt. That’s not a terrible catastrophe, but most people agree that it’s the small things in life that you kind of appreciate,” Taylor said. Taylor says he never completed his Boy Scout training to the point where he learned how to make a fire out in the woods. “I always joked that I’ll never have to learn how to start a fire in the wilderness – I’ll just create something,” Taylor said. Taylor may not know how to start a fire using sticks and stones, but he and his wife Michelle, the president of SlideBelts, do know how to build a business from the ground up. In 2015, SlideBelts sold $2.6 million worth of belts; this year, they’ve already nearly doubled sales.

Fast-growing El Dorado Hills company ratchets way onto Inc. 500
December 25, 2016

SlideBelts co-founders Brig and Michelle Taylor ship their ratchet belts around the world from El Dorado Hills, and they have celebrated that fact by surrendering about 20 feet of wall in their company headquarters to a world map. That wall provides a portal for viewing the company’s rapid growth. The Taylors were just preparing to move into 3,740 square feet of their current space when this columnist initially wrote about them in August 2014. Their company now leases about 6,500 square feet. The continental incisions and the expanding floor plan provide tangible evidence of the growing consumer interest in the company’s products, but numbers offer an equally vivid picture. SlideBelts’ annual revenue in 2015, $2.7 million, was 24 times what the company earned in 2012.

Startup of the Month: SlideBelts
September 7, 2016

While teaching English abroad in Moldova, Brig Taylor received a gift from a student: a belt without holes. This was not a prank. It was a belt with a buckle that ratcheted across teeth-like ridges sewn to the leather. This type of belt is popular overseas, not so much in the U.S. But for the past few years, Brig and his wife, Michelle, have been on a mission to make hole-less ratchet belts the go-to accessory for American waistlines.

The Best Places to Work: 2016
November 15, 2016

This belt company has redesigned and refined the concept of the ratchet belt—one without holes—by using teeth on the belt’s underside and a buckle that locks into the teeth. The company’s 20-plus employees enjoy a 35-hour workweek, product discounts, a chance at spinning the company “money wheel” when they produce forward-thinking ideas. Employees can win up to $100 a spin.

SlideBelt founders add coolness to a utilitarian accessory
March 20, 2015

Two El Dorado Hills entrepreneurs have found success by marketing belts as a badge of coolness — rather than a utilitarian accessory. Brig and Michelle Taylor are the top executives at SlideBelts, a company that sells belts without holes. Their belts have buckles that are ratcheted into ridges sewn into the strap. Priced at $39 to $65, the belts are more of an investment than some of their mass-produced counterparts.

Knife Built-In On 'Survivor' Belt
July 31, 2014

Meet the Explorer Survivor Belt, a do-it-all fastener being funded now on Kickstarter. It has already surpassed its funding goal and looks to be coming to market within months. The company, called SlideBelts, isn’t new to the scene. The brand has been making unique “ratchet-style” belts for more than five years. There are no holes to use for adjustment, instead the buckle engages with “teeth” on the bottom of the strap similar to how a zip-tie functions.

Clothing Brands and Pieces That Will Define Fashion In 2017
February 23, 2017

I know what you’re thinking. Wait, this is not a belt. Where are the holes? This is not just a belt; allow me to introduce you into the world of SlideBelts, the one-of-a-kind ratchet belt system that gives the classic belt a well-needed, well-deserved upgrade.

SlideBelts Launches Highly-Anticipated Survival Belt
September 2, 2016

With a passion for quality and an itch for innovation, SlideBelts has been making leather ratchet belts for almost a decade. Now, with the launch of the Survival Belt, the company has crafted its core product's concept for the ultimate outdoorsman.

SlideBelts Survival Belt

A ratchet belt with a bottle opener buckle and a rugged strap. Assuming the project hits its stretch goals, the buckle can have a multi-tool, fire starter, or a GPS chip, while the strap is waterproof, abrasion resistant and UV protected.

Offering Summary

SAFE (Simple Agreement for Future Equity)

$20M Valuation Cap| 20% Discount


Company
SlideBelts Inc.
 

Corporate Address
4818 Golden Foothill Pkwy #9, El Dorado Hills, CA 95762
 

Description of Business
SlideBelts is a wearable tech company that designs, manufactures and sells innovative ratchet belts without holes.
 

Type of Security Offered
SAFE
 
Purchase Price of Security Offered
N/A
 

Minimum Investment Amount 
(per investor) 
$250.00











Your SAFE will convert to Class A Non-Voting Common Stock at a discounted price using either the Valuation Cap or Discount Rate, whichever results in more shares to you, the SAFE holder.

The SAFE is intended to be an alternative to convertible notes, with no interest rate, maturity date or automatic conversion at a priced round. For the protection of both the company and SAFE holders we have also removed investor pro rata, acquired a repurchase right, and added a class action waiver and arbitration clause.


Investment Limitations: Investors are subject to the following limitations on the amount they may invest in this offering, as set forth below:

  • Annual income AND net worth greater than $100,000:
    • 10% of the lesser of your annual income or net worth, subject to a maximum of $100,000;
  • Annual income or net worth less than $100,000:
    • the greater of: $2,000 or 5 percent of the lesser of the investor’s annual income or net worth.

Note: You may include the income of your spouse for purposes of determining your annual income. Your net worth must exclude the value of your primary residence, and if you have a mortgage on your residence that exceeds its worth, you must include that negative equity for purposes of determining your net worth.

Offering Exemption: This offering is being conducted by Start Engine Capital LLC (“Start Engine”), a leading investment crowdfunding platform, pursuant to Regulation CF, promulgated under Title III of the JOBS Act, and specifically Section 4(a)(6) of the Securities Act of 1933, as amended.


When do you get to realize your investment?

Good question! By joining us today and taking part in our journey, you are betting on our future. Although nothing is guaranteed, and we have no plans to sell out prematurely or liquidate any investments; any return on investment will likely be realized via an acquisition or IPO. However, the crowdfunding laws are evolving, and we are hopeful that in the not-too-distant future there will be an opportunity for our investors to sell and buy their investments via a secondary trading platform, similar to how Regulation A+ currently works. Please keep in mind the law currently requires us to lock in your investment for a period of one year, but we plan to hold onto these investments for longer.




Irregular Use of Proceeds

There is no intended irregular use of the crowdfunding proceeds in this offering.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,986,121.00 USD
$1,197,438.00 USD
Cash And Cash Equivalents
$621,396.00 USD
$95,059.00 USD
Accounts Receivable
$126,413.00 USD
$114,961.00 USD
Short Term Debt
$918,818.00 USD
$246,407.00 USD
Long Term Debt
$517,823.00 USD
$609,708.00 USD
Revenues And Sales
$6,227,791.00 USD
$2,569,177.00 USD
Costs Of Goods Sold
$2,338,992.00 USD
$1,366,087.00 USD
Taxes Paid
$203,198.00 USD
$89,974.00 USD
Net Income
-$17,366.00 USD
-$309,497.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Huge week ahead and last weekend to invest!

2 days ago

Happy Friday, everyone!


We all made it to another weekend, and it's a big one for us! This weekend represents the last one before our offering closes this coming Thursday (June 29th).


Our momentum has been awesome heading into this last week, as we are heading towards that $600k mark this weekend. Continue spreading the word with friends and family as we hit this crucial home stretch!


Also, some exciting news to share on the business end: we just confirmed our booth for the PGA Las Vegas Fashion and Demo Experience Show in mid-August. We have been proud sponsors of the PGA Ambassador program for over a year now and we always love going to the PGA Show every year. Our belts are represented in numerous golf clubhouses across the country, so it's been an incredible opportunity for us to partner with the world's premiere golf organization.


Thank you all for your continued support. Have an awesome weekend!


Brig Taylor

Founder & CEO

One Week Left and Our Biggest Giveaway Ever!

3 days ago

Today marks exactly one week remaining in our investment offering. Continue sharing our StartEngine link with friends and family to help us hit that $1M mark by midnight next Thursday! 


In keeping with yesterday's trend, we have some more awesome stats to share with you from our very successful Father's Day push this year.


Over the course of our sitewide sale, which ran from June 1st to June 13th:

  • Gross sales totaled $318k, which is a 306% YoY growth from 2016 sales, which totaled $104k.
  • Our highest sales day of this period brought in $36k, a 300% YoY growth from $12k last year.

  • Between our website and Amazon combined, gross sales came out to $385k from 5,167 total orders.

  • Our Amazon sales were also stronger this year than 2016 with our gross sales totaling $67k this year, versus $53k last year.

  • We received 3,648 total orders over this period, compared to 1,468 orders last year.

  • Our top-selling products this year were: Classic Black Leather at 561 units sold, Black Top Grain Leather at 483 units sold, and the Survival Belt came in third with 395 units sold. Comparatively, our top three sellers last year only sold 508 units, 151 units, and 149 units, respectively.


As you can see from the statistics above, we continued our fantastic 2017 growth with another excellent shopping holiday. 


Last but not least, to celebrate the last week of our offering, we teamed up with some of our friends from some really cool companies on a giveaway worth over $550. Go to https://www.slidebelts.com/pages/odetosummer to enter to win our biggest giveaway ever! 


Brig Taylor

Founder & CEO

Some Exciting Campaign Numbers to Share

5 days ago

We have been going over some of the data from our investment offering to this point and found some really interesting statistics that we wanted to share with all of you.


1. We've had 7 investments of $10,000 or more.


2. Our top 3 investment amounts to date are: $100,000, $35,000, and $20,000.


3. We've received investments from around the world, including countries like Canada, Dubai, and Indonesia.


4. The overall average of all combined investments is $1,086.


5. The state where the majority of our investment dollars have come from is California at $119,500 from 107 investors.


As we close in on a week left in our offering (as of this Thursday), we continue to be blown away by everyone across the world who has aligned with our vision for the future and the endless opportunities that lie ahead of us. Thank you all for your support!


Brig Taylor

Founder & CEO

Third Disbursement Upcoming

6 days ago

Happy Monday, everyone!

 

We're continuing to pick up some steam after hitting that $500K mark last week as we continue to ramp up our efforts across the board heading into the end of our campaign.

 

While we’ll continue accepting investments through the end of our offering on June 29, 2017 (or until we reach our $1M goal), we wanted to notify current investors that we are now preparing for our third disbursement of cleared funds on June 27th. If your funds have cleared, you will have up until 48 hours prior to this closing to cancel your investment.

 

As usual, another sincere thank you to those who have already invested and who've shared our link with friends and family and invited them to join the team as well.

 

Brig Taylor

Founder & CEO

$500k milestone reached!

10 days ago

Happy Thursday!


If you haven't checked in on our progress in a while, we hit our $500,000 milestone earlier this week. We're humbled and thrilled to have hit such a huge number with a good chunk of time left and we'll be ramping up our marketing efforts extra hard for these last two weeks to ensure that we finish strong and make our goal.


Today marks exactly two weeks left in our investment offering, so if you haven't passed along the link to friends and family yet, now is the perfect time! Also, those who have already made an investment are more than welcome to increase your investment amount if that's been something you've been considering but might not have been sure if that was permissible or not.


On another note, we were really excited to be a sponsor for the inaugural El Dorado Hills half marathon and 5K this weekend. We had a few employees run in the 5K and our Marketing team manned the SlideBelts booth, where we gave out a few free belts and created some new SB fans in our own community. We've always had such amazing local support that it was great to be able to give back in supporting a really fun, community-building event that we hope will become an annual mainstay in El Dorado Hills.


Last but not least, we are in the process of wrapping up the overhaul and revamp of our women's skinny belt line. We just got some early color samples for the new straps and buckles in today and they look amazing so far. We'll be doing a photoshoot with our new women's line later this month and the new belts will be ready for release later this summer. We love how they turned out and we're thrilled to be able to provide a wider range of strap and buckle options to our female SlideBelts fans. Check out the attached picture for a sneak peek of some early samples of the new women's buckles (note: the colors of a few of these buckles will be tweaked and perfected over the next month or two).


As always, thank you for your continued support!


Brig Taylor

Founder & CEO



Hurry, Only 5 Investor Spots Left!*

18 days ago

*That is...if the next five people all invested the Reg CF max of $100k 😉


Joking aside, time is moving quickly. It feels like we just kicked off our StartEngine campaign a few weeks ago, but in reality we only have 23 days left in our campaign. We'll be making a big push over the final weeks to reach our $1M goal, and we always appreciate you sharing our StartEngine link with anyone you think might be interested in investing.


On another note, we also wanted to update you on a really exciting upcoming event that we are thrilled to be part of. The annual Sacramento Kings golf tournament is coming up at the end of the month and the Kings Foundation chose us to be the official gift for this year's tournament. 


The tournament is a marquee event that is attended by Kings players, coaches, and front office personnel, former Kings greats, media members, and other legendary athletes like Jerry Rice and Charles Woodson. In addition, the event is also played by executives from some of the region's biggest and most influential companies. This is a great opportunity for us and we're beyond excited to be partnering with the Kings for this tournament.


Thank you all for your continued support!


Brig Taylor

Founder & CEO


Top 25 Reg CF Ranking

25 days ago

Hello! I hope everyone enjoyed the long holiday weekend, and the ensuing short week. 

Just wanted to touch base with a really cool page we discovered last week that shows the success (in order) of every Regulation Crowdfunding offering since the inception of the provision last May.

As you'll see, we currently rank 23rd all time in terms of money raised through a RegCF offering. The best part is that we still have 29 days of fundraising left! This is very exciting news and this chart serves as a visual representation of just how successful our offering has been thus far.

As we ramp up our efforts to close strong and hit our goal over the course of the month, we are really excited to become the 10th company to ever raise $1M through equity crowdfunding. We'll need you to help get us there, though - keep spreading the word and sharing this link with any friends and family you think might be interested.

Finally, we wanted to give our investors and potential investors a special heads up that our Father's Day sale is live as of today and will run through June 13th. Just enter code '15FORDAD' at checkout for 15% off sitewide 😀

As always, thanks for your continued support!


Brig Taylor

Founder & CEO

E-commerce Growth in the United States

about 1 month ago

Good morning! 


We have a few exciting pieces of information to pass along today.


We were notified this week that we will be recognized by the Sacramento Business Journal as one of the 60 fastest growing companies in the region. As exciting as it is to be honored by national publications like Inc. 500 (#151 on last year's list), it's just as rewarding to be acknowledged for our growth locally within our own successful business community. We will receive our official ranking at a ceremony in August.


In the annual Internet Retailer Analysis Report for 2017, the report goes into detail about just how much the online retail industry is booming. The report says that online retail sales to U.S. consumers became a nearly $400 billion industry in 2016, which is up 15.6% over 2015 sales - good for the biggest jump in three years. See the attached chart below to view the current year-over-year e-commerce trends. That's great news for us, as about 90% of our business is online -- since our founding, we've been able to ride this wave of growing e-commerce sales.

As of Wednesday afternoon we hit the $470K mark, getting that much closer to that $500K milestone. As always, keep sharing the link and spreading the word about our offering to anyone who might be interested in joining the team!


Thank you for your support.


Brig Taylor

Founder & CEO

Second Disbursement on 5/30

about 1 month ago

Happy Friday!

 

We're now just over the halfway point of our offering and we're quickly closing in on that $500K milestone, which is huge. While we’ll continue accepting investments through the end of our offering of June 29, 2017 (or until we reach our $1M goal), we wanted to notify current investors that we are now preparing for our second disbursement of cleared funds on May 30th. If your funds have cleared, you will have up until 48 hours prior to this closing to cancel your investment. 


On another note, this week officially marks the first year anniversary of Regulation Crowdfunding. Reg CF formally launched on May 16th of 2016 and has already shown its many benefits for companies like ours. It's a huge milestone signifying opportunity and a level playing field for passionate investors and innovative startups alike. 

 

Finally, another huge thank you to those who have already invested and who've shared our link with interested friends and family. Your support has been integral in helping us to get to this point as quickly as we have. Let's keep the momentum going for the second half of the offering!


Brig Taylor

Founder & CEO

Some Exciting Updates

about 1 month ago

Happy Tuesday!


I hope your week is off to a great start. Just wanted to update everyone on a few exciting things we have going on here at SB HQ. Our sales team, Jeff and Brenda, head to Chicago this week for the National Restaurant Association show. This is our second year at the show, where hundreds of restaurants and hotels convene for a four day exhibition of the latest and greatest advancements in the food services industry. Our team will be showcasing our full range of belts, with an emphasis on our customizable buckle options for wait staffs, executive teams, corporate gifts, etc. Our dynamic sales duo is excited to network and connect with some incredible industry professionals in Chicago this week.


On the topic of custom buckles, we will soon have the capabilities to do all of our custom buckle engraving in-house with the addition of a new laser that we purchased this week. The laser, which should arrive by mid-August, is the most compact direct metal marking laser on the market. We've been offering custom buckles to businesses and organizations for a while now, with an average of two of those bulk orders per week. In fact, we're just finishing up our largest custom order to date - a 1,200 belt custom order for a golf course in the Midwest. Now, with this new investment, we'll now be able to offer customization to all of our customers, as opposed to just wholesale customers. We're very excited about the countless new opportunities that we'll have and the ways that we'll be able to go above and beyond with our guests to further set ourselves apart from our competitors. With there being no bigger trend on the market right now than personalization and customization, this is the perfect time to be adding this option to our product line.


We're now right around the halfway mark of our offering and we're quickly approaching the $500K milestone, which is a huge accomplishment. As always, please feel free to share our StartEngine link with anyone you think might be interested in investing.


Thank you to those of you who saw our vision, felt our passion, and jumped on board with us. We're thrilled to have you as part of the SlideBelts team!


Brig Taylor

Founder & CEO

One Month Milestone

about 2 months ago

Happy Thursday!


Today marks exactly one month since we launched our StartEngine offering, and we are already well beyond the $400K milestone! Thanks again to those of you who saw our vision and jumped on board with us early - you're the ones who've helped us to nearly half of our goal in such a quick amount of time. 


At this pace, we're on track to reach the $1M mark - and thus end our offering opportunity - well ahead of schedule. So if you have any friends or family in mind who might be interested in investing, please pass our StartEngine link (https://www.startengine.com/startup/slidebelts) along to them sooner than later to ensure they have ample time to invest.


In other exciting news, we had a record month of sales in the month of April. Our website sales alone totaled more than the sum of our 2013 sales, across all sales platforms for that entire year. The momentum that we have going right now is huge, thanks in part to re-focused marketing efforts, excitement around our developing product line, and the incredible momentum we all have built around our StartEngine offering. 


Finally, we wanted to share an article written by Fast Company detailing the exciting future of Regulation Crowdfunding and some of the big wins that companies have had in this first year of RegCF. The author does a good job of laying out the pros and cons for both companies and potential investors, and even likens this new form of revenue generation to online dating in the days before it took off into the billion dollar industry it is now. It's definitely worth a read if you have a few minutes.


Thank you all for your continued support and for being an important factor in the huge year we're having so far!


Brig Taylor

Founder & CEO

First Milestone Reached! Disbursement on 5/1

2 months ago

Happy Friday!

We’re now 2.5 weeks post-launch and we’ve already substantially exceeded our minimum funding goal by over 255%, which is incredible! We want to notify our current investors that we are preparing for our first disbursement of cleared funds on May 1st. You will have an unconditional right to cancel your investment commitment for any reason from now up until 48 hours prior to the close. 

We will continue to accept new investments through the end of our final offering date, June 20, 2017 or until we reach our maximum, whichever comes first.

Soon after our first rolling close, we will create investor accounts to keep investors updated on news and next steps for SlideBelts.  

We are so excited to have you on our team and thanks again for all the love and support! 


Brig Taylor

Founder & CEO 

First Week in the Books

3 months ago

Happy Tuesday!

We’re now officially one week post-launch, and we’ve already hit over $250,000! This is an incredible start to our campaign and we are well on our way to our $1M goal. Thank you to the early 199 investors who were among the first to see our vision and passion to help us reach this milestone mark in the first week.

Based on our current pace, it’s looking like we will likely hit our $1M funding goal well ahead of the latest closing date of the offering period — indicated at the top of our page. By law, we cannot accept any more than $1M from non-accredited investors; so for those of you reading this update and still considering an investment, now is a great time to ensure a spot on our team before we reach our goal and close our investment offering. We’re excited to have you as a part of the SlideBelts team!

Finally, because word of mouth is the most powerful form of marketing, we’d love it if you sent our offering link (www.startengine.com/startup/slidebelts) to anyone you know who might be interested in investing. We’re excited to see how our second week unfolds!


SlideBelts Team

Minimum Funding Goal Reached

3 months ago

We have some really exciting news to share - we've already reached our minimum funding goal! This morning, just short of our first full 24 hours on StartEngine, we hit the $150,000 mark. As of this moment, we're sitting at $155,750 from 86 investors.

These are amazing numbers and we are so grateful to those of you who took that early leap in investing in our offering on the very first day. We have some incredible momentum going already and we are so excited to see it continue as our first official week rolls on.

To those who've already invested, a heartfelt welcome to the SlideBelts team! For those of you still considering investing in our company, we hope you'll read through the page to learn more about who we are and our successes up to this point. If there are any lingering questions after reading through the page, feel free to leave them in the questions section at the bottom and we'll get an answer to you as soon as possible.

Again, a huge thanks to those of you who've helped us hit this milestone so quickly - we are ecstatic to have you as part of our team!


SlideBelts Team

LAUNCH DAY

3 months ago

Wow! Less than an hour after launching, we have already raised over $100,000! We’re so excited to officially launch our offering on StartEngine, and very grateful we are off to a amazing start.

Our team has put a lot of time and attention to detail into making this page the ultimate resource for you, as a potential investor. This page will be updated periodically with campaign milestones, news and other noteworthy items, so check back often and share the link with any family and friends who might be interested in investing in SlideBelts.

Additionally, if you have any questions that we haven’t already addressed, please feel free to leave them in the comments section at the bottom of the page. We are super grateful for the positive feedback we have gotten so far.

Thank you for checking out our page and considering our offering. We are incredibly excited to take this big step as a company and we’re honored to welcome so many of you to our SlideBelts team!


Brig Taylor

Founder and CEO

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