MockOut is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$200.00 minimum investment

MockOut

Fantasy games for the offseason

Small OPO
Durham, NC
Gaming
Accepting International Investment
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Fantasy games for the offseason.

Invest in MockOut, Inc.

Every year, millions of people spend billions of dollars playing fantasy sports. But when the season ends... fantasy ends. That’s a big problem, because fans don’t stop being fans. They’re just as psyched about what comes next. 

MockOut picks up where fantasy leaves off: the offseason. Drafts. Free agency. Trades. MockOut channels the energy and excitement fans have for the offseason and gives them a new way to put their knowledge to the test—to make predictions and compete against friends. 

MockOut is the first and only app where fans can play fantasy games for the offseason, starting with mock draft contests for the NFL and NBA Drafts.



Investment
$5/share│When you invest you are betting the company’s future value will exceed $5.5M.


The offseason is ALWAYS on.

How Does The Game Work?

Even my mom had no problem figuring it out.



Each user begins by creating a mock draft: predicting which teams will select which players in the draft.


Mock drafts were originally created by industry experts, offering fans an idea of where prospects will fall in the draft, and who might join their favorite teams. Now, mock drafts are so popular that experts and fans alike make dozens of mock drafts per year, all trying to be the most accurate in predicting where the draft prospects will end up. Sports Illustrated’s Emily Kaplan wrote a widely-shared article describing the mock draft phenomenon.


Once a mock is created, users will be able to enter it into a number of different contests:


  • Free or Cash Games
  • Public or Private Contests
  • Small Games or Large Tournaments
  • Custom Lock Dates
  • Any Number of Rounds
  • Single-Team Mocks


On Draft Day, mock drafts are scored based on MockOut’s official scoring system, and the highest scoring entries win.


What Kind Of Growth Have We Seen?

            Achieved in First 11 Weeks             Leading Up to the 2017 NFL Draft


Between February 10, 2017 (when the MockOut app was made available for download through Google Play and the App Store) and April 29, 2017 (the day we locked all contests for the 2017 NFL Draft), we had 5,031 users create an account, submitting 4,134 entries to our contests.




4,005 Active Users

80% of all users logged in during the month of the NFL Draft


1,609 Contest Entrants

40% of active users created a mock draft and entered a contest


996 Entrants with Multiple Entries

62% of all contest entrants had more than one contest entry


2.6 Mock Draft Entries per Entrant

Over 1/3 of our users have logged in 3+ times

What Will We Build Next With Your Investment?

The first focus of our next build will be to implement a payment processor, allowing us to offer paid contests and charge a 15% fee for all paid entries. Giving our users the chance to have some skin in the game and play with real-world stakes is what we anticipate to be the most important part of our business model, and our path to self-sustainability.

Many sports fans are scared off by daily fantasy sports (DFS) and their large tournaments filled with anonymous opponents. While we will gladly offer large tournaments, we also see a real opportunity for growth by focusing on getting friends to invite friends, who then invite their friends, all competing in intimate contests where you know who you are playing against.

Next we will expand to the NBA Draft, another extremely popular offseason event that is growing quickly. Depending on the response we receive from our users, we will choose between MLB, NHL, MLS, WNBA, or venturing into international sports such as Premier League, cricket, or rugby. Each sport opens us up to a whole new passionate fanbase.

We learned quickly that people who make mock drafts really want to tell you about their mock drafts. We plan to offer our users an automated one-click way to post their mock drafts to Facebook, Twitter, and Instagram—giving our users an easy way to share their mock drafts and giving MockOut an avenue into our users’ social networks.


We also plan to build a Web Version of the game, giving our users a more expansive ecosystem where they can interact with our brand. We will offer mock draft contests with Multiple Rounds, which has been our users' most common request. We will create a Draft Day Dashboard—a one-stop screen so users don't have to flip around to find all the draft information they need. Personalized Profiles will give our users a chance to express themselves and declare their favorite team to the world. And because not everybody will want to play the game right away, Blog Integration into the app will help make MockOut a valuable destination for users who enjoy the offseason, but are not yet ready to compete in contests.


The MockStream


The MockStream began as a response to our users’ demands for a live, pick-by-pick game, predicting draft results on draft day. This would allow users to stay engaged during the entire event on draft night, even if their mock drafts are out of contention to win contests.


It would work by allowing users to place a wager and predict who will be the next player chosen in the draft, independent of the accuracy of previous picks. Once an official selection is made, 15% of the total entry payments go to MockOut, and the remaining 85% of the money is disbursed into the accounts of those users who made the correct pick, in proportion to the size of their wager. The higher the wager and the fewer people who were correct… the more a user can win.


After conceiving of the MockStream as a draft day feature, we started thinking bigger. Why limit the MockStream to one day a year, when we can use it as a tool to keep users engaged with our app all year long, even during the regular season?


In addition to enhancing the draft day experience, the MockStream can function during the rest of the year as a free agency prediction game. Each week we will nominate one player slated to become a free agent next offseason. Wagers will be placed on his destination all week, until the contest closes and we open it up to another impending free agent. Repeat every week. All year long.


The MockStream is another way for our users to stay engaged with the offseason—even during the regular season—and ensures that MockOut never has a single day when they aren’t offering games and earning money on every sport.

Market Analysis


Fantasy sports are lucrative... and limited.


According to The Fantasy Sports Trade Association (and extrapolating data from the census bureau) over 59 million people in the U.S. and Canada play fantasy sports, spending more than $17 billion per year.


But there is a very limited time when fantasy games are actually being offered. Here is what the regular season calendars look like for the leaders in fantasy sports.


Once the season ends... fantasy ends. 


MockOut completes the fantasy calendar.


Again, fantasy sports is a $17 billion industry, despite those huge gaps in the calendar where there are no games being offered. Compare that to the games MockOut plans to offer.


While the amount of interest in offseason games has yet to be precisely quantified, we do know that our objective—to offer year-round games for every sport in addition to our existing draft games—would give MockOut a much more robust calendar of game offerings than the leaders in the fantasy sports industry currently offer.

Q&A


What's new about what you're making? How is it different?

MockOut is the first and only fantasy mobile app for the offseason. Unlike traditional fantasy games, which all compete for fans’ limited attention during the regular season, MockOut allows fans to play in contests based on offseason events like the NFL and NBA drafts. We don’t believe in games that can be cracked by algorithms or dominated by day traders; we turn every pick, signing, and trade into a fair and fun competition, creating a new market for the fans who don’t want to stop playing fantasy just because the season ends. Nobody else is offering anything like this.

How big is the market?

It's huge, and has the potential to grow even bigger. Fantasy sports alone are a $17 billion industry, and only run during the season. According to CNN, the first round of the 2017 NFL Draft averaged 9.2 million viewers on ESPN and NFL Network, without fans having any kind of game or social platform to be fully invested in every pick. Just imagine how much draft viewership could grow if fans could have some skin in the game. And as draft viewership grows, so then would participation in draft-centric games. This is the same symbiotic growth that we believed helped expand the appeal of fantasy sports from a niche group of stats junkies just a decade ago, to over 59 million people today.

Who are your competitors? How are you different?

We currently have no competitors in this market. The closest competitor we have is NFL.com's Predict the Pick. There, fans can create a mock draft in their web browser, enter it into a contest, and see who scores the highest. Here is how we distinguish ourselves from Predict the Pick:

  • MockOut will allow fans to play for real money- to have some skin in the game
  • MockOut is a mobile game for your smart phone, whereas Predict the Pick is only for web browsers
  • MockOut lets the user predict trades, which are integral to any mock draft
  • MockOut's scoring system is more robust, yet easier to understand than Predict the Pick's proximity-based scoring system
  • MockOut will offer mock draft contests for ALL major sports- not just the NFL
  • MockOut will remain active, offering games year-round, while Predict the Pick is only active for a few weeks leading up to the NFL Draft

Daily fantasy companies like DraftKings and FanDuel currently offer no fantasy games or content during the offseason. We are confident that they will not become our competition, because the games are structurally very different. When DFS was created, they took the framework of an existing game (fantasy football) and just adapted it to work on a shorter timeframe. If they wish to become our competition by entering the competitive mock draft arena, those companies would have to build a brand new, completely different game from the ground up.

Our game is as different from DFS as Settlers of Catan is from Angry Birds. While there will be overlap in our audiences, they are totally different games.

What do you understand about your business that others don't get?

We understand that sports fans don’t see the offseason as a one-day event. Interest in the offseason begins long before the season even ends—as soon as teams start getting eliminated from playoff contention. Often much earlier. Many NY Jets fans right now, before the season even starts, believe their team has no chance to win next season and have begun speculating about what players they might take in the 2018 NFL Draft. But for most NFL fans, interest in the draft grows steadily from October until April, then ultimately peaks on draft weekend.

While the Super Bowl is the biggest day of the year for football fans, that does nothing to diminish how much they care about every game that leads there. Similarly, draft day is the biggest offseason event of the year for millions of fans, but they still obsessively follow every roster move, every free agent signing, every pre-draft visit that leads there.

We are not building our business around a one-day event; we are building our business around a part of the year that is just as important to sports fans as the rest of the year—when they still care just as much about their team and want just as badly to compete and be social with their friends.

What's your biggest risk? What keeps you up at night?

My greatest fear is that the huge audience who is already passionate about the draft—as well as the millions of fans who follow their favorite sports and teams during the offseason—just never hear about us. This is where you come in.

Whenever we show our game to anyone interested in the draft, they seem to really like it. It's been described as "the game I've been waiting for" and "my dream app" because it satisfies that need for engagement, especially during a time of year when there aren't any other options. If people learn about it, they will like it. They are out there. We just need to get in front of them. We need our users to share it with their friends. We need our investors to share it with everybody.

I'm not worried about trying to convince people that they will enjoy MockOut—the game really does speak for itself. My only fear is that if word of mouth doesn't spread far and wide, the millions of people who would enjoy it most just never hear about it.

How will you make money?

MockOut's primary source of income will be charging a fee for mock draft and free agency contests. Just like DraftKings and FanDuel take 15% from their contest entries, MockOut will take 15% from our paid contest entries. We will also explore advertising and sponsorship opportunities, partnerships, subscriptions, and other additional revenue sources.

How do you acquire customers?

All growth that we've experienced so far has happened with virtually no paid advertising. We've grown through partnering with established draft experts, posting regularly on our blog, being active in online draft and team communities, engaging with fans on Reddit and Twitter, and getting good word of mouth from early adopters.

In addition to continuing and amplifying this personal engagement, we expect growth to increase in the future through offering more games and prizes; exposure through media such as podcast appearances and PR in sports and startup publications; and hiring a professional marketing company to manage and optimize social media marketing and PPC campaigns on Google Adwords.

Finally, as we build the full platform and prove ourselves to be a reputable company and an addictive game, we anticipate word of mouth to increase as our users are incentivized to recruit their friends and family to join MockOut.

According the the American Gaming Association, about 70 million people filled out a March Madness bracket last year, betting over $10 billion. We believe this is driven primarily by friends, family, and coworkers wanting to participate in a competitive event together, much more than by passionate NCAA fans trying to win money. By offering similar private competitions for friends, family, and coworkers to enjoy on our platform, we hope to enjoy that same level of viral growth and engagement—centered initially around the NFL and NBA Drafts.


Offering Summary

Maximum 100,000 shares of Class B Non-voting Common Stock ($500,000)

Minimum 2,000 shares of Class B Non-voting Common Stock ($10,000)


Company
MockOut, Inc. (the "Company")
 

Corporate Address
2521 W Wilson St. Durham, NC 27705
 

Description of Business
MockOut is the only mobile app where you can play fantasy games for the offseason.
 

Type of Security Offered
Class B Non-voting Common Stock (the "Non-voting Common Stock")
 
Purchase Price of Security Offered
$5 per Share
 

Minimum Investment Amount (per investor) 
$200


Voting Rights
Each share of Class B Non-voting Common Stock will be nonvoting, unless otherwise required by law.


Book-Entry Shares
All shares will be uncertificated and recorded in book-entry form on the books and records of the Company, except as otherwise required by law.


Redemption
The Company shall have the right to redeem shares of Non-voting Common Stock held by any shareholder who is not a Major Shareholder (as defined below) at the greater of $5 or the current fair market value on or before August 30, 2019. “Major Shareholder” means a holder of shares with fair market value equal to or greater than $25,000 who is an accredited investor in accordance with Rule 506(c) of Regulation D under the Securities Act of 1933, as amended.


Public Offering
In the event that the Company closes on an initial public offering (“IPO”) of its stock, outstanding shares of the Non-voting Common Stock will be converted into shares of the class or series of stock offered and sold in such IPO, subject to the requirement that each holder first enter into a customary market stand-off agreement.


Regulation A Offering
In the event that the Company conducts an offering under Regulation A of the same class of securities or an equivalent class of securities offered and sold in the offering, investors will be required to exchange the Non-voting Common Stock for the securities offered and sold under such Regulation A offering.


Transfer Restrictions
The shares may not be transferred by any purchaser of such securities for the one-year period following the closing unless under certain circumstances as described below.


Dispute Resolution
The Subscription Agreement will be governed by the laws of the State of North Carolina. By signing the Subscription Agreement, each investor submits to the exclusive jurisdiction of the federal or state courts located in North Carolina with respect to any suit, action or proceeding relating to the offering.  











Restrictions on Transfer

For the one-year period following the closing, the Shares may not be transferred by an investor, unless such securities are transferred:

  • to the Company;
  • to an accredited investor;
  • as part of an offering registered with the SEC; or
  • to a member of the family of such Investor or the equivalent, to a trust controlled by the investor, to a trust created for the benefit of a member of the family of the investor or the equivalent, or in connection with the death or divorce of the Investor or other similar circumstance.

The term “accredited investor” means any person who comes within any of the categories set forth in Rule 501(a) of Regulation D, or who the seller reasonably believes comes within any of such categories, at the time of the sale of the securities to that person.

The term “member of the family of the Investor or the equivalent” includes a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the purchaser, and includes adoptive relationships. The term “spousal equivalent” means a cohabitant occupying a relationship generally equivalent to that of a spouse.

Additionally, the Company's Bylaws provide the Company a right of first refusal in the event that any shareholder, or transferee of such such shareholder, wishes to transfer all of any part of his, her, or its shares in the Company, subject to certain exceptions for certain relatives and other affiliates of the shareholder. 

Irregular Use of Proceeds

The Company does not intend to incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$12,752.00 USD
$0.00 USD
Cash And Cash Equivalents
$12,752.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$51,125.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$38,373.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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