MI OLA is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$100.00 minimum investment

MI OLA

Chic, sexy performance swimwear

Small OPO
Breezy Point, NY
Fashion & Apparel
Accepting International Investment
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Making Life at the Beach Better for Every Woman

Invest in MI OLA

"It's safe to say that with summer on the horizon, women are beginning to think about upgrading their swimwear. Whether the goal is to jump into a swimming pool with friends, ride waves at the beach, or even just enjoy a day of sunbathing, the goal is to flaunt an attention grabbing, comfortable, and sexy swimsuit. 


Are most swimsuits truly comfortable, though?  Unfortunately most swimwear lines don't take into account the necessity of well-fitting, functional bikinis and one pieces. And they rarely think about women's desires to do more than just lay back and look good in their swimwear! For women who lead active lifestyles, finding bathing suits that are both fashionable AND functional is nearly impossible. At least that was the case before MI OLA. 


MI OLA proves high fashion and high function are not mutually exclusive.  


Armed with both an MBA and a surfboard, I created MI OLA after moving to Costa Rica to ride ocean waves. I had been living in New York City, working in high fashion, and was completely obsessed with the idea of having sand under my feet.  I needed well-made, chic, sexy surf bikinis that stayed on and I couldn’t find any. To solve this dilemma I created MI OLA: Sexy Bikinis that stay on. 


What you’ll find with MI OLA is every seam, stitch, elastic and fabric has been tried, tested and approved. We want to make the best bikinis out there, and make you look really good.


Since MI OLA's launch in 2013, we've been featured in Sports Illustrated, Shape Magazine, Elle, Seventeen, Cosmopolitan, and have graced the runways of L.A. Fashion Week. 


MI OLA is more than a swimwear line: it's a movement to empower women to live without compromise. 


MI OLA is changing the direction of swimwear, and we want you to join us in our mission for living life to the fullest (and looking fabulous while doing it). Join us, and have a stake in the evolution of swimwear."



Besos!


Helena Fogarty
CEO & Founder



INVESTMENT

SAFE (Simple Agreement for Future Equity)

$10,000,000 Valuation Cap| 20% Discount

Minimum $100 Investment


What is a SAFE?

A SAFE is an acronym that stands for “Simple Agreement for Future Equity” and offers you the right to future shares in MI OLA. The number of shares you will receive in the future will be determined at the next qualified equity financing, in which MI OLA issues stock to investors in the minimum aggregate amount of $400,000. The conversion price per share is set based on the price per share in that qualified equity financing. We have modified the standard Y Combinator SAFE to comport with Regulation Crowdfunding.


PERKS


If you invest $100 or more, you will receive VIP Investor Code for 20% Lifetime Discount. 

If you invest $500 or more, you will receive VIP Investor Code for 50% Lifetime Discount. 

If you invest $1,000 or more, you will receive VIP Investor Code for 50% Lifetime Discount + Store Credit Equal to 10% of your Total Investment.

Sexy Swimwear Engineered to Stay Put and Designed to Make You Feel Smoking Hot

What We've Accomplished So Far

MI OLA is a premium line of sexy, chic performance swimwear that allows active women to do more of what they love, and look amazing doing so.  We only make swimwear that we believe looks great, feels great, fits better than any suits out there, stays on, and is durable.  Our suits are made of Xtra life, chlorine resistant Lycra with sun protection, making them great for the beach, surf, and SUP. 


MI OLA bikinis are frequently honored as being the best for women who rip.


Global Customer Base

We have customers in 32 countries raving about our extraordinary fit, function, style and customer service.

Awards

Grindtv.com

"2014 Bikinis that Are Stylish and Stay Put"

ESPNw.com

"2013 Best Bikinis for Surfing"

Outside Magazine

"Women's SUP Essentials 2016"
"Best Women's Swimsuits 2016"

Press

MI OLA has also been featured in the Sports Illustrated Swimsuit Edition (2015 and 2016), 

Outside Magazine's Summer Gear Guide, Cosmo, Elle, NYTimes, NY Post and others.

"What we do with MI OLA is create swimwear that works. It looks great and it feels great. We think about everything and we want to make bikinis that are a force of good, not evil. We test every suit in the waves - in action - to make sure we stay covered without needing to adjust."

-Helena Fogarty, Founder & CEO, MI OLA

Our mission is to help active women feel confident and sexy with the athletic clothes they wear.

Fashionable, Fun, Functional

Innovative Swimwear for the Active Woman

The MI OLA Difference

When women try on any MI OLA style, they'll immediately notice the difference. The fit is impeccable and the suit grips curves. Every style has slight modifications from a “normal” bikini, which will keep it on your body, while making you look smoking hot. Every component has been engineered to enhance, last and keep women covered.


Our fabric is UPF 50+ to protect surfers and beach goers from the sun. And it doesn’t fade or stretch out after hard use.


Our metal rings are molded out of brass. They have no coating or paint that might chip off after being worn a few times. If anything, they get even better looking with time. We only use hardware and embellishment in ways that it won’t hurt you or get in your way. When we put rings on some bottoms, we place it on the side, so it doesn't bruise hip bones while you're surfing. The rings are molded to fit curves, which is comfier and looks better.


Every seam has been constructed to prevent chafing or discomfort.
We want women to remove our labels. Labels can irritate sensitive skin, so you can easily remove our labels without damaging your suit.


The Swell is Building

In addition to offering a premium design and optimum functionality, MI OLA is on the cutting edge of fashion with a growth strategy and motivated team. 


Superior Product

  • Fixes a universal issue with women’s swimwear
  • Premium material + construction
  • Exclusive design + prints
  • Made in USA
  • Headquartered in New York


Strong Industry Dynamics

  • $20 billion global swimwear market by 2020
  • Solid M&A + investment activity
  • Attractive growth in luxury market


Excellent Management

  • Founder possessing MBA and "Surfer Cred"
  • CEO with 20+ years as fashion exec
  • Advisory team with depth + breadth  of diverse industry + investment expertise


Solid Growth Strategy

  • Focus on customer acquisition
  • Greater market penetration
  • Geographical expansion

In the Press

Offering Summary

 

INVESTMENT

SAFE (Simple Agreement for Future Equity)

$10,000,000 Valuation Cap| 20% Discount

Minimum $100 Investment


What is a SAFE?

A SAFE is an acronym that stands for “Simple Agreement for Future Equity” and offers you the right to future shares in MI OLA. The number of shares you will receive in the future will be determined at the next qualified equity financing, in which MI OLA issues stock to investors in the minimum aggregate amount of $400,000. The conversion price per share is set based on the price per share in that qualified equity financing. We have modified the standard Y Combinator SAFE to comport with Regulation Crowdfunding.


Perks:

If you invest $100 or more, you will receive VIP Investor Code for 20% Lifetime Discount. 

If you invest $500 or more, you will receive VIP Investor Code for 50% Lifetime Discount.

If you invest $1,000 or more, you will receive VIP Investor Code for 50% Lifetime Discount + Store Credit Equal to 10% of your Total Investment.


Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$71,147.15 USD
$75,180.42 USD
Cash And Cash Equivalents
$24,881.65 USD
$30,210.42 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$1,841.71 USD
$14,498.15 USD
Long Term Debt
$431,038.83 USD
$342,567.24 USD
Revenues And Sales
$117,920.79 USD
$87,645.18 USD
Costs Of Goods Sold
$62,853.94 USD
$53,142.71 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$330,953.07 USD
-$281,711.56 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

2nd Closing

5 days ago

After 5 business days, we will be conducting our second closing!

Mi Ola has successfully reached our minimum funding goal! Thank you to our friends, family, and fans.

Per our offering terms, we will be conducting the 2nd in as little as five days. Once closed, we can deploy these funds and start implementing our ambitious growth plans right away. You will soon receive an official announcement from StartEngine about the closing.

The equity crowdfunding path has been an outstanding journey for our management team, stakeholders, and avid supporters; therefore, we have decided to extend our offering to August 31, 2017. We encourage you to promote the extended offering to your network.

Equity crowdfunding is all about building a community of passionate individuals around a single vision. We thank you for your continued support.



Offering Deadline Extended

6 days ago

We have an important announcement: We are extending our offering deadline to August 31, 2017. We have made this decision based on the overwhelming amount of positive feedback and requests to extend the campaign.


What this means for our current investors:

Because we are adjusting our deadline, investors whose funds have not yet been cleared must reconfirm their investment before Monday, June 26, 2017. If investors do not reconfirm before the deadline, their investment will be canceled and the withdrawn funds will be refunded.


How to reconfirm your investment:

Each investor who needs to reconfirm their investment will receive an email shortly from StartEngine with a secure link allowing investors to re-confirm their investment. You simply need to enter your name, the company, and click the “Sign” button at the very bottom of the webpage.


If you do not receive an email, your investment is all set and you do not need to reconfirm your investment.


If you have any questions about the process or any trouble reconfirming your investment, please reach out to contact@startengine.com or call 800-317-2200 between the hours of 9:00am - 5:00pmMonday through Friday PST.

Thank you for your support and helping to make our dream come true!

MI OLA Public Offering is Closing Soon!

9 days ago

Thanks to all of you who have become investors and those who have been following our campaign. 

During the campaign, we've made extraordinary progress on our business, including great press and record sales. 

The public offering is closing soon, so if you have not yet committed, I urge you help us accelerate the future of Swimwear, and own a part of MI OLA, which is revolutionizing beaches around the world. 

MI OLA Hits Record Sales in May!

25 days ago

MI OLA continues to grow aggressively. 

May sales were our best month of sales ever.  +141% vs. May 2016. 

We're a little bummed. Why?  Our growth is limited by access to capital.  

We can do so much more with your help. 


Other highlights of this month include: 

-GrindTV recognizing MI OLA as the Best in Women's Swim 2017

-MI OLA being featured in S Magazine. 

- MI OLA customers becoming investors in our future. 


Here's to a groundbreaking, record-setting May!  We're looking forward to more of the same in June.  

Helena


MI OLA featured in S Magazine!

about 1 month ago

MI OLA press keeps building up the brand and sales growth!  

We are so excited to have MI OLA featured in S Magazine. 

It's always great to see our product in a highly styled fashion shoot. 


MI OLA - Best in Swim 2017!

about 1 month ago

We're incredibly proud to be recognized as GrindTV's Best in Women's Swim 2017!

This means so much to the MI OLA team, as it shows we are continuing to fulfill the promise we make to our customers:  To provide the Best in Women's Swim and to be the only women's swimwear that combines high fashion, high function and high quality into desirable swim gear. 

We are so excited to  add this recognition to our wall, along with ESPNw, Outside Magazine's Summer Gear Guide, Sports Illustrated and numerous other media mentions. 


MI OLA has exceeded the minimum funding goal and is requesting disbursement

about 1 month ago

MI OLA has exceeded our minimum funding goal, and we're continuing to accept investments through June19th, 2017.   Per our offering terms, and because our equity crowdfunding campaign has now exceeded the minimum funding goal by over 125%, we will be conducting a 1st closing in as little as 5 business days.  If your funds have cleared, you will have up until 48 hours prior to this closing to cancel your investment.

We are excited to have all of you who have invested so far in MI OLA to become owners in the company. 

We anticipate conducting follow-on closing(s), as appropriate, and follow-on investors will receive their investor perks shortly after those follow-on closing(s).

Thanks again for your support! 

Helena Fogarty, CEO and Founder

MI OLA April Sales Update

about 2 months ago

Good morning!

Thank you so much for your interest in MI OLA! We love having you on board. 

Here are some key highlights of the past few months:

  • April sales are 3x LY, and more than our sales for FY 2013.
  • March and April sales this year were the same as our peak month of July LY.
  • We just learned we'll be featured in SHAPE magazine this June.  This year we’ve been featured in the NY Times, Outside Magazine’s Summer Gear Guide, Elle, Shape, People en Espanol and numerous other media outlets. 

Our growth has been impressive.  It’s been consistent.  And it’s been limited by lack of capital.  (We could do a consistent 5X growth, given the capital.)  Help us get there!

 We have the secret sauce:  the killer brand and the exclusive product. We know how to find and keep our customers (33% of our customers repeat purchase.)   What we need now is capital to grow and become even more dominant as the first mover bringing together high fashion, high function and high quality swimwear.

The momentum that we have going right now is huge.  Join us and own a part of the future of activewear!

Helena

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