MI OLA is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$100.00 minimum investment


Chic, sexy performance swimwear

Small OPO
Breezy Point, NY
Fashion & Apparel
Accepting International Investment
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The Best Swimsuit Ever Made

Invest in MI OLA

Women’s swimsuits are notoriously flimsy. You jump in the pool and you’ve lost your bottoms. A large wave hits your surfboard and you’ve lost your top.


We’ve all been there.


By the age of 30, how many years have women wasted adjusting their swim suits? It’s gotta stop. And now it can. With MI OLA.


As a surfer living in New York and working in high fashion, I spent a lot of time dreaming of sand under my feet. I made that dream a reality when I moved to Costa Rica to ride the ocean waves. Surfing is an intense sport, and I needed a well-made, chic bikini that stayed on. I wanted to feel good inside the water and outside on the sand. To my dismay, this bathing suit didn’t exist.

Finding women’s swimwear that is both fashionable AND functional was impossible. Armed with an MBA, years of fashion experience, and a surfboard, I’ve now created a new category of swimwear: MI OLA. Sexy Bikinis that Stay On.

MI OLA proves high fashion and high function are not mutually exclusive. Our vision is creating a confident and driven community of women, empowered by taking ownership of their bodies and the brands they buy. Start your journey by taking ownership in MI OLA.  


Join us in our mission for living life to the fullest... and looking fabulous while doing it.




Helena Fogarty

CEO & Founder


P.S. - Gentleman: While the suits are just for women, the investment opportunity is not. We’re the only fashionable and functional swimsuit out there - don’t miss your opportunity to share in our success.


  • Rapid Growth: Revenue nearly doubled from Q1 2016 to Q1 2017

  • High Margins: 77% on all items

  • Global Attention: Customers in 35+ countries

  • Validation from fashion’s biggest influencers: Elle, Harper’s Bazaar, NY Times, Cosmopolitan, SHAPE, SELF, and more! 

  • Validation from action sports biggest influencers:  Best in Swim 2017, Grind TV,  Best swim for Waterwomen, Outside Magazine’s Summer Gear Guide 2x. Best bikinis for women who rip, ESPNw. 

  • The Holy Grail: Featured in Sports Illustrated Swimsuit Edition - twice.

  • Loyal Customers: 33% of our customers are repeat purchasers

  • Accomplished Leadership: Including Susan Posen, Chairman of Zac Posen and Sunny Stafford, Executive Creative Director, Digital, Victoria's Secret, among others.


Minimum $100 Investment


  • $100: VIP Investor Code for 20% Lifetime Discount

  • $500: VIP Investor Code for 50% Lifetime Discount

  • $1000: 50% Lifetime Discount + Store Credit Equal to 10% of your Total Investment



SAFE (Simple Agreement for Future Equity)

$10,000,000 Valuation Cap | 20% Discount

Sexy Swimwear Engineered to Stay Put and Designed to Make You Feel Smoking Hot

What We've Accomplished So Far

MI OLA is a premium line of sexy, chic performance swimwear that allows active women to do more of what they love, proudly. We believe swimwear should look great, fit great, and feel great. Our mission is to create the best swimsuit ever made, and we’ve made great progress so far!

We have seen consistent growth, year over year. Customers around the world have proven that MI OLA fills a real need. Thirty-three percent of our customers are repeat purchasers and, through word of mouth and PR, our acquisition costs have gone down by 70%. We listen to our customers and their feedback. This year, we developed two new styles based on their requests, and they quickly became our best-selling styles. 

We have the product, the brand, and the metrics, but need your help in scaling. Join us! Become an owner of this up-and-coming brand!


Just because it’s made for water sports does not mean they have sacrificed style, this gorgeous green and yellow print makes us want to hop in the surf right now! - A Bikini A Day

Well, let’s just say I’m impressed with Mi Ola! The quality was terrific. The fabric is thick and definitely gives you that coverage. The colors and prints were even better in person. It’s reversible, so it’s like having an extra pair to take with you to your next beach trip. Plus, the bottom has a strip that makes it stay in place! - My Fashion Juice

The pin-up top gives small-chested woman some extra “oomph,” and provides added support for the well-endowed. The boyshort bottoms are iconic, a reference to the men’s short-shorts Fogarty remembers from her beach trips in the ’80s. - GrindTV

With a crossback design on top and grippy waistband elastic below, this bikini stays put even when you tumble on a wave. - Outside Online 


"2014 Bikinis that Are Stylish and Stay Put" - Grindtv.com

"2013 Best Bikinis for Surfing" - ESPNw.com

"Women's SUP Essentials 2016" - Outside Magazine

"Best Women's Swimsuits 2016" - Outside Magazine

Best Women’s Swimsuits 2017 - GrindTV

You may have seen our swimwear on these stylish celebrities!

The MI OLA Secret

Every woman who’s worn a bikini has experienced a wardrobe malfunction. 

Many women dread the annual swimsuit shopping trip, but not because they don’t like swimming or shopping. The suits themselves are the problem. In fact, the first bikini was made by a man, and didn’t even include a top.  Since then, a few improvements have been made - like providing a top - but not many. 

For too long, women have had to choose between a suit that looks good or a suit that fits well, a suit to sunbathe in or a suit to hit the water in, a suit that’s cute or a suit that won’t fade or tear. 

But not anymore. MI OLA swimsuits are designed to cover all the bases; they look good, they feel good, they are excellent quality and they stay put. 

Women Feel Confident, Sexy, and Secure in MI OLA

We empower women to do more of what they love with less stress. We’re starting at the beach with life-changing swimwear that allows women to feel confident, sexy and comfortable in their suit, no matter what they do… surfing, swimming, yoga, playing with kids, or just relaxing.  

When women try on MI OLA, they immediately notice the difference. The fit is impeccable and the suit grips every curve perfectly. Every style has slight modifications from a “normal” bikini, which will keep it on your body, while making you look sexy and feel comfortable. Every component of the swimwear has been engineered for uncompromisingly exceptional fit, style, function and quality. 

Why is MI OLA Better? 

The Anatomy of the Perfect Suit

We’re proud to share that MI OLA is made in the USA, in NY’s garment district, to ensure the HIGHEST quality and exceptional fit.

The Swell is Building

According to the latest Technavio Report on the global swimwear market, total swimwear sales are bound to reach $20B, with luxury swimwear being one of the main drivers for the market over the next four years.

“Developed countries such as the US, Germany, the UK, Japan, and Australia have relatively well-penetrated swimwear markets, where product innovations continue to be a key driver. The large number of swimming pools and water parks in most western countries adds to the wide scale adoption of swimwear. In the US, the water sports participation rates went up from 12.5% in 2012 to nearly 14% in 2015. While traditionally western countries have been dominant markets, there is a relative growth in the adoption of swimwear in developing countries in recent times, more so in APAC. Strong macroeconomic fundamentals, coupled with an increasing preference for swimming as a leisure and recreational activity, are propelling the growth of the global swimwear market.”

The luxury swimwear market is in need of a functional frontrunner. MI OLA is uniquely positioned to dominate the space, and after expanding our swimwear line and increasing sales (which have been steadily increasing YoY every month of 2017) we will infiltrate the current retail market while keeping a strong focus on the digital retail space. 

Surfing Past the Competition

MI OLA's fiercest competition in the functional swimwear space include Sweaty Betty, Athleta, Lululemon, and Patagonia. But, where these brands have a tailored focus on swimwear for sports and fitness, MI OLA appeals to women who not only want function, but fashion as well. 

As a luxurious and functional brand, we stand in a category of our own by appealing to women who value style as well as fit.

In addition to offering a premium design and optimum functionality, MI OLA is on the cutting edge of fashion with a growth strategy and motivated team. 

Tackling the Market

Word of Mouth

Our plan for growth starts with loyal customers. Women love our suits, and word of mouth has helped us double our sales, while spending less on advertising. 

Improved User Experience

We’re launching a new website in July 2017. The redesign is focused on increasing our conversion rates. 


We are ramping up advertising, social media, PR, and events like trunk shows and festival tours. At the same time, we’ve brought our customer acquisition cost down by 70% this year.  Our advertising is much more effective, so we’ll be adding to the budget. 

New Products 

In 2018, we’ll expand our product line into cover-ups, and down the road we’ll move into women’s clothing that has the same trademarks as our swimwear: great style, amazing fit, and excellent function.  

"What we do with MI OLA is create swimwear that works. It looks great and it feels great. We think about everything and we want to make bikinis that are a force of good, not evil. We test every suit in the waves - in action - to make sure we stay covered without needing to adjust."

-Helena Fogarty, Founder & CEO, MI OLA

The Future of MI OLA

Use of Proceeds

Funds raised from this campaign will go to two main things: adding to our inventory and increasing advertising. Both are key in scaling our business. If we reach our goal of $100K, the proceeds will be used as follows:

  • StartEngine Fees: $6,000

  • R&D and Production: $20,000

  • Marketing: $40,000

  • Working Capital: $24,000

Global Vision

Our plan is to grow our revenue 5X revenue year over year, to $14 million in 2019.

We will achieve this by scaling sales. We’ll move from direct to consumer at MI-OLA.com to trunk shows, to a festival tour in 2018, and then flagship retail outlets and a wholesale deal with a large retailer like Nordstrom or Saks in 2019. 

Exit Strategy

Our strategy is to grow the business to hit $14 million in revenue in 2019. At that number, we will be well positioned for acquisition.

We are actively developing collaborations and relationships to facilitate an acquisition. While nothing is certain, we are planning for investors to see a cash event in 2019.

What is a SAFE?

SAFE means Simple Agreement for Equity. The SAFE was first rolled out to Y-Combinator companies on Clerky in YC's Winter 2014 class. Since then, it has become the predominant method for YC companies to raise their first seed capital. By using the SAFE, they have raised capital at virtually no legal cost - the SAFE is a 4 page document!  And, hundreds of millions of dollars of capital have gone into startups already using SAFEs.  Shortly after the SAFE was created, 500 Startups developed their version, called the KISS (Keep It Simple Security).

Why did we choose a SAFE?

We know startups have a "pie-in-the-sky" valuation problem, and at MI OLA, we want our investors to be both those who see the benefit of our brand's ability to infiltrate the market and those who buy and wear our swimwear. As a flexible, one-document security without numerous terms to negotiate,the only question up for debate with a SAFE is the valuation cap. Because a safe has no expiration or maturity date, there should be no time or money spent dealing with extending maturity dates, revising interest rates or the like. We believe a SAFE is the right option for both us and our investors to get everyone the best terms possible. 

In the Press

Offering Summary



SAFE (Simple Agreement for Future Equity)

$10,000,000 Valuation Cap| 20% Discount

Minimum $100 Investment

What is a SAFE?

A SAFE is an acronym that stands for “Simple Agreement for Future Equity” and offers you the right to future shares in MI OLA. The number of shares you will receive in the future will be determined at the next qualified equity financing, in which MI OLA issues stock to investors in the minimum aggregate amount of $400,000. The conversion price per share is set based on the price per share in that qualified equity financing. We have modified the standard Y Combinator SAFE to comport with Regulation Crowdfunding.


If you invest $100 or more, you will receive VIP Investor Code for 20% Lifetime Discount. 

If you invest $500 or more, you will receive VIP Investor Code for 50% Lifetime Discount.

If you invest $1,000 or more, you will receive VIP Investor Code for 50% Lifetime Discount + Store Credit Equal to 10% of your Total Investment.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$71,147.15 USD
$75,180.42 USD
Cash And Cash Equivalents
$24,881.65 USD
$30,210.42 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$1,841.71 USD
$14,498.15 USD
Long Term Debt
$431,038.83 USD
$342,567.24 USD
Revenues And Sales
$117,920.79 USD
$87,645.18 USD
Costs Of Goods Sold
$62,853.94 USD
$53,142.71 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$330,953.07 USD
-$281,711.56 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Proof positive!

11 hours ago

You may have heard me say that MI OLA appeals to women who not only want function, but fashion as well. 

If you want proof of that, look no further that Sage Erickson. Sage has lived in the water since she was 11. She started her competitive surfing career when she was 14, dominating competitions. At 21, she qualified for the World Surf League. At 25, she ranked #9 in the World Surfing Tour. 

Sage’s favorite suit? Her MI OLA! 

If you need function and fashion take it from this professional surfer, who, by the way, also made Maxim’s 100 Hottest Women list. 

This campaign is your chance to own a company that is making serious waves. 


Helena Fogarty

CEO & Founder

Raising the bar

7 days ago

In June, MI OLA held trunk shows at Bar Method locations in the NY area. The show yielded great sales, helped us learn for our eventual trunk show series next year, and is a great way to find new customers in our target market.

Speaking of customers, our acquisition cost has decreased by a whopping 71% so far this year! 

MI OLA continues to make strides. Be sure to invest while you have the chance.


Helena Fogarty

CEO & Founder

Watch MI OLA suits in action!

12 days ago

We often talk about how great our suits are in the water, but they're great for dancing too. And we have the footage to prove it!

MI OLA sponsored the cheerleaders at the World Series of Beach Volleyball in Long Beach recently. Watch the videos below to see how they move...and how their suits don’t budge!


Helena Fogarty

CEO & Founder

4th Closing

22 days ago

Per our offering terms, we will be conducting a 4th closing in as little as 5 business days.  If your funds have cleared, you will have up until 48 hours prior to this closing to cancel your investment.

We are excited to have all of you who have invested in MI OLA so far become owners in the company. We're in the midst of an amazing summer season, thanks to your help.  Please continue to spread the news of our offering to your network and help us achieve our aggressive growth goals.

Equity crowdfunding is all about building a community of passionate individuals around a single vision. We thank you for your continued support.

We’ve made it easier to invest in MI OLA!

26 days ago

First of all, a big thank you to everyone who has invested in and is following our campaign so far. We’re raising capital on StartEngine not only to grow our brand, but to give the crowd (you!) the opportunity to own a piece of it. And now, we’ve made it even easier to invest and join us!

We’ve lowered the investment minimum to make it easier for the average person to become a part-owner of our game-changing company. Additionally, we’ve added new discount perks at new investment levels. We want to not just inspire owners, or customer, but customer-owners. 

We’re building a brand that fills a significant gap in a $3 billion industry. Don’t miss your chance to be a part of it.


Helena Fogarty

CEO & Founder

3rd Closing

about 1 month ago

After 5 business days, we will be conducting our third closing!

Mi Ola momentum continues and we thank you!  Please continue to spread the word about MI OLA. 

Per our offering terms, we will be conducting the 3rd closing in as little as five days. Once closed, we can deploy these funds and start implementing our ambitious growth plans right away during our peak summer season. You will soon receive an official announcement from StartEngine about the closing.

Equity crowdfunding is all about building a community of passionate individuals around a single vision. We thank you for your continued support.

BIG. HUGE. MI OLA feature on STORIA today!

about 2 months ago

We're so thankful to be featured in an in-depth profile on MI OLA on Storia today!

Please check it out!

MI OLA: Redesigning swimwear to keep you in the game

2nd Closing

about 2 months ago

After 5 business days, we will be conducting our second closing!

Mi Ola has successfully reached our minimum funding goal! Thank you to our friends, family, and fans.

Per our offering terms, we will be conducting the 2nd in as little as five days. Once closed, we can deploy these funds and start implementing our ambitious growth plans right away. You will soon receive an official announcement from StartEngine about the closing.

The equity crowdfunding path has been an outstanding journey for our management team, stakeholders, and avid supporters; therefore, we have decided to extend our offering to August 31, 2017. We encourage you to promote the extended offering to your network.

Equity crowdfunding is all about building a community of passionate individuals around a single vision. We thank you for your continued support.

Offering Deadline Extended

about 2 months ago

We have an important announcement: We are extending our offering deadline to August 31, 2017. We have made this decision based on the overwhelming amount of positive feedback and requests to extend the campaign.

What this means for our current investors:

Because we are adjusting our deadline, investors whose funds have not yet been cleared must reconfirm their investment before Monday, June 26, 2017. If investors do not reconfirm before the deadline, their investment will be canceled and the withdrawn funds will be refunded.

How to reconfirm your investment:

Each investor who needs to reconfirm their investment will receive an email shortly from StartEngine with a secure link allowing investors to re-confirm their investment. You simply need to enter your name, the company, and click the “Sign” button at the very bottom of the webpage.

If you do not receive an email, your investment is all set and you do not need to reconfirm your investment.

If you have any questions about the process or any trouble reconfirming your investment, please reach out to contact@startengine.com or call 800-317-2200 between the hours of 9:00am - 5:00pmMonday through Friday PST.

Thank you for your support and helping to make our dream come true!

MI OLA Public Offering is Closing Soon!

2 months ago

Thanks to all of you who have become investors and those who have been following our campaign. 

During the campaign, we've made extraordinary progress on our business, including great press and record sales. 

The public offering is closing soon, so if you have not yet committed, I urge you help us accelerate the future of Swimwear, and own a part of MI OLA, which is revolutionizing beaches around the world. 

MI OLA Hits Record Sales in May!

3 months ago

MI OLA continues to grow aggressively. 

May sales were our best month of sales ever.  +141% vs. May 2016. 

We're a little bummed. Why?  Our growth is limited by access to capital.  

We can do so much more with your help. 

Other highlights of this month include: 

-GrindTV recognizing MI OLA as the Best in Women's Swim 2017

-MI OLA being featured in S Magazine. 

- MI OLA customers becoming investors in our future. 

Here's to a groundbreaking, record-setting May!  We're looking forward to more of the same in June.  


MI OLA featured in S Magazine!

3 months ago

MI OLA press keeps building up the brand and sales growth!  

We are so excited to have MI OLA featured in S Magazine. 

It's always great to see our product in a highly styled fashion shoot. 

MI OLA - Best in Swim 2017!

3 months ago

We're incredibly proud to be recognized as GrindTV's Best in Women's Swim 2017!

This means so much to the MI OLA team, as it shows we are continuing to fulfill the promise we make to our customers:  To provide the Best in Women's Swim and to be the only women's swimwear that combines high fashion, high function and high quality into desirable swim gear. 

We are so excited to  add this recognition to our wall, along with ESPNw, Outside Magazine's Summer Gear Guide, Sports Illustrated and numerous other media mentions. 

MI OLA has exceeded the minimum funding goal and is requesting disbursement

3 months ago

MI OLA has exceeded our minimum funding goal, and we're continuing to accept investments through June19th, 2017.   Per our offering terms, and because our equity crowdfunding campaign has now exceeded the minimum funding goal by over 125%, we will be conducting a 1st closing in as little as 5 business days.  If your funds have cleared, you will have up until 48 hours prior to this closing to cancel your investment.

We are excited to have all of you who have invested so far in MI OLA to become owners in the company. 

We anticipate conducting follow-on closing(s), as appropriate, and follow-on investors will receive their investor perks shortly after those follow-on closing(s).

Thanks again for your support! 

Helena Fogarty, CEO and Founder

MI OLA April Sales Update

3 months ago

Good morning!

Thank you so much for your interest in MI OLA! We love having you on board. 

Here are some key highlights of the past few months:

  • April sales are 3x LY, and more than our sales for FY 2013.
  • March and April sales this year were the same as our peak month of July LY.
  • We just learned we'll be featured in SHAPE magazine this June.  This year we’ve been featured in the NY Times, Outside Magazine’s Summer Gear Guide, Elle, Shape, People en Espanol and numerous other media outlets. 

Our growth has been impressive.  It’s been consistent.  And it’s been limited by lack of capital.  (We could do a consistent 5X growth, given the capital.)  Help us get there!

 We have the secret sauce:  the killer brand and the exclusive product. We know how to find and keep our customers (33% of our customers repeat purchase.)   What we need now is capital to grow and become even more dominant as the first mover bringing together high fashion, high function and high quality swimwear.

The momentum that we have going right now is huge.  Join us and own a part of the future of activewear!


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