JUDOBABY is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$99.97 minimum investment

JUDOBABY

INVEST IN THE FUTURE OF ENTERTAINMENT

Small OPO
SAN CARLOS, CA
Consumer Products
Accepting International Investment
Play video

INVEST IN THE FUTURE OF ENTERTAINMENT

JUDOBABY INC.  - Video Game Developer Publisher 

PETS 

  • Nintendo proved the power of pets as a leading video game genre when it released “NintenDOGS,” selling over 24M units within the first 40 months. - Source IGN 

SPORTS

  • "Madden NFL" FOOTBALL continues to lead the sports video game genre with sales of over 100M copies and 4.2B in revenue to date. Source SeekingAlpha 


IMAGINE the POWER

of UNIQUELY COMBINING two

TOP SELLING GAME GENRES


WELCOME

To Judobaby’s “Pet Sports League” and its first in a series of innovative games featuring a vast array of domestic, wild, and prehistoric animals, playing a wide variety of popular sports, each titled with name & likeness of relevant premiere athletes.  


And, to capture the proven market value of dinosaurs established by motion-picture properties such as Jurassic ParkTM (film franchise has grossed over $3.6B since launch in 1993), JUDOBABY INC. will expand sales with its “Jurassic” edition of its Pet Sports League line titled DINO-DOGS “BEAST MODE” FOOTBALL VR  (e.g. Virtual Reality), starring Seattle Seahawks famed running back (now playing for the Oakland Raiders) MARSHAWN LYNCH and his dog ICE in a unique genetic-blending of dinosaurs and dogs playing a pre-historic, no-holds-barred, explosive version of America's favorite sport, football. Launch is planned Q3 2018 for Virtual Reality (VR) devices, including PlayStation 4 VR , PC Oculus Rift, and VR ready mobile devices (e.g. HTC Vive, & Samsung Gear VR). Virtual Reality gear not required for purchase and play.


  • With $4.2M backing of initial shareholders, Judobaby produced and published it’s first in a series of Pet Sports League (PSL) video games, “Jerry Rice & Nitus’ Dog Football.”
  • IGN, a leading source of video game ratings, awarded Dog Football the same AAA score as the industry leading Madden NFL.
  • Disney’s Interactive Studio VP noted “Judobaby’s Pet Sorts League has the making of a multi-billion dollar property that can extend to all forms of entertainment, including movies, cartoons, comic books, merchandising, and theme parks.”
  • Following comments by Ricky Medina, Senior Manager of Business Development for the NFL Players Association who said “There is nothing else on the market like the Pet Sports League product,” and, “It is important for the NFL Players Association to integrated with the PSL Franchise,” the NFLPA agreed to terms of facilitating meetings with select NFL Athletes for inclusion in the PSL’s planned series of Dog Football game products.
  • Duwayne Dunham, top grossing film director for Disney, remarked “Walt Disney said it takes Three things to make a successful film, and I know it’s in your game, that’s why I jumped in with you, Personality, Personality, Personality.” 


INVITATION 

You are invited to join NFL Hall of Famer Jerry Rice, star running back Marshawn Lynch, and over 250 valued shareholders, as an OWNER of JUDOABY INC. & ITS Pet Sports League. 


INVESTMENT

Shares of JUDOBABY Common Stock are currently offered at a cost of thirteen cents ($0.13) per share.

PRE-MONEY VALUATION:  $3,221,518.95 | You are betting the company will hold a future value greater than $3,321,518.95.


Use of Proceeds

JUDOBABY INC. seeks initial funding of $100,000.03 to develop the immersive Virtual Reality game Dino-Dogs Football VR starring Marshawn Lynch & Ice (Marshawn’s Dog) onto Virtual Reality Console & Mobile devices, and, transfer Jerry Rice & Nitus’ Dog Football (AAA rated product) onto all popular mobile devices. Each product will provide access to over 600 premium in-app sales revenue assets previously produced & available for purchase (e.g. Dog Breeds, Quarterbacks, Playfields, & Accessories), and, periodic special Celebrity additions. 


In addition to above noted athletes associated with NFL teams in California and Washington State, JUDOBABY INC.’s plan leverages partnership with the NFL Players Association by replicating said pet-sports-celebrity model nationally with emphasis on select players representing NFL franchises within the top 20 grossing markets. Launch plans also include incorporation of strategic marketing and distribution channel partners.


Perks

$100 — Investments of $100 or more receive a downloadable copy of Jerry Rice & Nitus' Dog Football, playable on the "Steam" PC platform.


$250 — Investments of $250 or more will additionally receive a brand new boxed copy of Jerry Rice & Nitus' Dog Football for Nintendo Wii /Wii U, or PC, (investors choice) while supplies last.


$1,000 — Investments of $1,000 or more will additionally receive an invite to Judobaby's next celebrity event, planned to include NFL Mega Star Marshawn Lynch.


$1,500 — Investors of $1,500 or more, whom attend Judobaby's next celebrity event, will also receive a private meet and greet photo opportunity with event celebrity.


For investments exceeding $2,000 please contact the company directly by emailing info@Judobaby.com regarding Reg D investment opportunities which are not covered by this Crowd Funding capital raise.

PRESS

  • Jerry Rice & Nitus' Dog Football aired on ESPN with host Dana Jacobson commenting to Jerry "as a dog lover I can't wait until the game comes out."
  • Jerry Rice & Nitus' Dog Football for Wii & PC has been purchased in box copy or downloaded in over 75 countries.
  • Jerry Rice Dog Football for Android has been downloaded over 185,000 times and received a 4 out 5 star rating (Only 11% of All Apps achieve over 10k Downloads).

CUSTOMER FEEDBACK

PET SPORTS LEAGUE Products

CURRENT - JERRY RICE & NITUS' DOG FOOTBALL

PET SPORTS LEAGUE web based Matching Game for kids (below)

PET SPORTS LEAGUE social media experience UBQB (below)

 UPCOMING - DINO-DOGS FOOTBALL VR starring MARSHAWN LYNCH

What Makes Our Products Different

JUDOBABY INC.’s trademarked Pet Sport League products offer a unique and first-to-market blend of pets and sports home entertainment designed to connect all generations of family and friends.  


In addition to current Pet Sports League (PSL) athletes Jerry Rice & Marshawn Lynch, JUDOBABY INC.’s contractual agreement with the NFL Players Association (NFLPA) gives the company the opportunity to increase national sales by selectively adding premiere players associated with teams in all NFL Franchise markets.  

VIRTUAL REALITY (VR)

GAME CONSOLES

TABLETS

PHONES

PET SPORTS LEAUGE PRODUCTS:

  • Uniquely combine the love of pets and the thrill & excitement of sports with well known celebrities.
  • Include a vast array of domesticated and wild animals featured in a wide variety of popular sports, each titled with name and likeness of relevant premiere athletes to drive consumer sales.
  • Have the makings of a property that can extend to all forms of entertainment including comic books, cartoons, movies, merchandising, and theme park rides. 
  • Connect ALL generations of family and friends.
  • Featured in game tournaments benefitting youth focused Art, Music, Sports & Technology education, and Animal Welfare initiatives.

Video Game Market and Industry

Video games generated $91 billion worldwide in 2016, according to a report from market researcher SuperData Research.


Consumers increasingly download games directly to their consoles, spending $6.6 billion on digital downloads in 2016. The move improves margins across the board, and allows publishers to generate revenue through the sales of add-on content, expansion packs, and micro-transactions.


The mobile game segment was the largest at $41 billion (up 18 percent), followed by $26 billion for retail games and $19 billion for free-to-play online games.  A new category, virtual reality, grew to $2.7 billion in 2016 and is growing fast..


The mobile games market has started to mature and now more closely resembles traditional games publishing, requiring ever higher production values and marketing spend. Monster Strike was the No. 1 mobile game, with $1.3 billion in revenue.


PC gaming continues to do well, earning $34 billion (up 6.7 percent) and driven largely by free-to-play online titles and downloadable games. 

Press

ESPN

Jerry Rice & Nitus' Dog Football aired on ESPN with host Dana Jacobson commenting to Jerry "as a dog lover I can't wait until the game comes out."


IGN

IGN, one of the most respected video gaming rating sources, awarded Jerry Rice & Nitus' Dog Football the same recognized achievement as Electronic Art's Madden Football game where both products were awarded a 7/10 overall score.


NFLPA

As a result of tournament news coverage and subsequent syndicated article by the San Jose Mercury News, Ricky Medina, Senior Manager of Business Development for the NFL Players Association, contacted JUDOBABY INC. regarding association with the Pet Sports League brand and, wherein, Ricky stated “There is nothing else on the market like the Pet Sports League (PSL) product” & “It is important for the NFL Players Association to integrate with the PSL franchise."

History

OPPORTUNITY

Beginning in 2005, the video game industry was caught by total surprise when Nintendo's unassuming Wii system and family focused products dramatically expanded the video game market and audience from males 15-35 years old to both males and females 9 to 99.


While nearly everyone within the game industry failed to recognize or comprehend the magnitude of this emerging trend, Dan Mueller, a game industry veteran with over 11 years of successful achievements and entrepreneurial spirit (who would later go on to found Judobaby Inc.), left Sony, sold his home in San Diego, and returned to the Bay Area to begin researching an innovative game concept and business model that would take advantage of this new and growing demand for high quality family friendly game entertainment.


PREPARATION

With $350k from the sale of residence, Dan began developing, focus testing, and previewing a number of never-been-seen-before game concepts with industry veterans and consumers at large resulting in an overwhelmingly positive response to the notion of dogs playing football and, whereupon, he began developing a comprehensive design document and production schedule for what would ultimately become known as Jerry Rice & Nitus' Dog Football.


Thereafter, to support said design document, Dan called upon industry colleagues, including some former employees of Disney and Pixar, to develop cost effective 2-dimensional game characters, props, environments, and storyboards, and, based on resulting positive response from both consumers and industry insiders, a 3D video build-out was produced to further clarify the marketability of Dog football, and, said 3D video subsequently proved to be a smash hit with male and female audiences of all ages.  The next challenge was to acquire talent, purchase equipment, and open a studio to begin production of Dog Football.


In contrast to the traditional approach of funding the “cost” of game development wherein developers secure financial requirements from well capitalized game publishers, and, therein, not only receive limited royalties, but suffer the loss of their intellectual property, Dan and fellow co-founder Vern Justus constructed a unique and strategic plan to fund development expense and retain ownership of its valuable intellectual properties through the use of private investment capital.  


FUNDS

Judobaby initially raised $875k in “community funded” private investment capital to open studio, purchase equipment, hire required staff and develop the first in a series of games under the company's Pet Sports League brand (e.g. Jerry Rice & Nitus' Dog Football), in order to acquire a Publisher to market, sell, and distribute Judobaby’s flagship product.


As an affirmation of the strength and viability of Judobaby's original concept of combining pets and sports, analyst Michael Klotz of the NPD Group, the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries, confirmed the company's cutting edge strategy in 2009 stating "the best chance for future retail success is to be first to market with an innovative blend of known game genres" and, whereupon Jerry Rice & Nitus' Dog Football not only combines known game genres but uniquely blends the most popular U.S. pet, dogs, and America’s #1 choice in sports entertainment, football, resulting in a never-before-seen (e.g. "first-to-market") product in the game industry.


To provide perspective concerning potential sales of Judobaby's Pet Sports League product line, pets and sports account for two of the largest retail successes in the game industry, and, the highest grossing title within the sports category is Electronic Art’s Madden NFL whose series accounts for over $4B in gross revenue.  Additionally, the Nintendogs series has grossed over $1B in retail sales.



FURTHER DEVELOPMENTS

Jerry Rice

In July 2010, Pierre Buljan, a Judobaby investor, surprised us by visiting the studio with his long-time friend, Jerry Rice, to review an investment opportunity with Judobaby Inc. After touring the studio and experiencing the innovative sport of Dog Football, Jerry excitedly called Pierre within minutes of their departure, wondering how he could get personally involved. Upon hearing of Jerry's strong interest, the company quickly went to work preparing a special presentation wherein Jerry would become an investor through "name and likeness" participation in the game, along with his dog Leonitus (aka Nitus), and endorsement of the product through live appearances, print, radio, video, and all other forms of media.


August 31st, 2010, Jerry Rice accepts a position with Judobaby as Commissioner of the Pet Sports League as well as President of Dog Football, wherein, the game is officially titled Jerry Rice & Nitus' Dog Football featuring Jerry's voice and likeness, and, whereupon, Jerry expressed excitement to be associated with a game that brings together families and features 2 of his favorite loves, football and pets.


Rise From Developer To Publisher

As for results of Judobaby's lengthy search for a publisher to effectively market, sell, and distribute Jerry Rice & Nitus' Dog Football, the company was successful in negotiating agreements that included above average terms, conditions, and royalties for a developer, but, wherein, developer royalties would ultimately be based on the "net" amount of publisher reported revenue (i.e. gross sales less non-fully disclosed "cost of goods sold"), and, whereupon, in the best interest of the company and its shareholders, Judobaby applied for a publishing license from Nintendo in December 2010. In spite of the degree of difficulty and rarity of a developer obtaining a publishing license, Judobaby, as a result of the extensive background, experience, and achievements of its team and management staff, secured said license on January 17th, 2011.


With publishing license acquired, and intent to effectively market, promote, and sell Jerry Rice & Nitus' Dog Football along with a variety of other game products, Judobaby now required employment of a highly experienced publishing and sales staff, and, as if on cue, Bill Gardner, ex-CEO of two top-ten game publishing entities, and his team, were introduced to Judobaby through a mutual contact, and, subsequently hired, to ensure the company's goal of becoming the next $1B+ video game company.


Bill's credentials over the past 20 years in the digital entertainment industry include Senior Vice President of Panasonic Interactive Media Company, President & CEO of Capcom (a top 10 game publisher), President & CEO of Eidos (a top 10 game publisher), Managing Partner of Digital Entertainment Insights, and founder of O-3 Entertainment. Amongst his many accomplishments, Bill, along with his veteran team, engineered the rapid sales turn-around of Capcom and Eidos which ultimately produced Market Caps of $1.3B & $1.7B respectively.


PRODUCT LAUNCH

Funding

Judobaby Inc., now positioned as both Developer and Publisher, required approximately $5M in additional funding to effectively market, sell, and distribute the company’s said flagship product. At that time, said funding was achievable through existing shareholders, however, sudden enactment of the Dodd-Frank legislation significantly amended qualifications for Accredited Investors wherein calculations of $1M minimum net worth no longer included investors primary residence. As a result, few existing  Judobaby shareholders could now qualify as Accredited Investors, severely impacting funding goals required to effectively market, sell, and distribute company products.


Sales Distribution

At E3, the video game industry’s major retailer trade show, buyers representing Walmart, Best Buy, Toys R’ Us, and Target, expressed strong interest in Jerry Rice & Nitus’ Dog Football and requested sales meetings. However, due to said legislation limiting the company’s ability to quickly generate sufficient funds to effectively market, sell, and distribute said product, and warnings from industry veterans concerning the financial risks associated with sales to retailers wherein payments are frequently delayed and historically reduced to retailers net cost (i.e. wholesale price, less un-disclosed sales expense), Judobaby was forced to significantly downsize its marketing budget and restrict production, sales, and distribution to only 13k units to a handful of selected channels, as follows:

* Gamestop & Fry's     78%

* Amazon                        6%

* Pet Food Express        1%

* Schoolastic                 15%


Marketing

Product marketing included the following:


Video:  You tube videos & “Webisodes.”


Promotional Items: Celebrity Autographed items (ex. books, sports memorabilia), and, PSL exclusive items,  distributed via Twitter, Facebook, and live events.


Android App: Launched a free Android App to market the Wii & PC products which resulted in over 150,000 downloads and a 4 out 5 star rating (Only 11% of all Apps achieve over 100k Downloads).


Trade Shows: Presence at Major Industry Conferences such as E3 (Electronic Entertainment Expo), Game Developers Conference (GDC), & the Consumer Electronics Show (CES).


Celebrity Personal Appearances: Jerry rice at the Nintendo World Store, Pet Sports League Tournament, and ESPN's “First Take” (during development).


Radio: 22 stations across 7 major markets (New York, Atlanta, Chicago, Dallas, Seattle, San Francisco, & Los Angeles).


Print: Sports Illustrated Kids, Nintendo Power, Scholastic, and the Hall of Fame Yearbook.


Mall Directories & Billboards: San Francisco, Dallas/Austin, Philadelphia, Boston, and Orlando / Tampa.


Web promotions: New website design and updates.


Posters & Stickers: For trades shows & events.


Product Launch

JUDOBABY's flagship video game Jerry Rice & Nitus' Dog Football launched August 16th 2011 for the Nintendo Wii & PC and was awarded International Gaming Network's AAA rating, the same recognized achievement as Electronic Art's Madden Football game, and, received positive response from public schools and pet friendly retailers.


PROMOTIONAL PROGRAMS

STUDENT TOURNAMENT

On October 19, 2013, JUDOBABY INC. hosted the first in a planned series of game tournaments.  Players, associated with non-profit youth organizations, competed in the Final-Round where winners, and their associated organizations, received funds donated by sponsors to benefit local Art, Music, Sports & Computer Programming education. In addition, the star of Jerry Rice & Nitus’ Dog Football was on hand for photo opportunities, meet-&-greet, and, awarding prizes to tournament winners & their organizations.


DOGGIE MAPS

As a result of Judobaby's pre-release marketing activities, including well-timed exposure at this year's Electronic Entertainment Expo (E3) for retailers, and, the Consumer Electronics Show (CES), Jerry Rice & Nitus' Dog Football has not only drawn buying interest from traditional retailers such as Walmart, Best Buy, Target, Game Stop, and the like, but also, from pet lovers and pet retailers.  Therefore, the company has created and plans to further develop its "www.DoggieMaps.com" beta site to build targeted consumer awareness, non-traditional business partnerships, and increased sales of Judobaby's Pet Sports League line of products.  Doggiemaps.com site visitors, through use of mobile or PC web browsers, can view a Google Map of any city in the U.S. (currently beta testing the city of Carmel), and, by simply navigating the map and clicking on icons from Jerry Rice & Nitus' Dog Football game, obtain details regarding local businesses and points of interest such as dog friendly hotels (i.e Cypress Inn), animal shelters (i.e. Doris Day's "Duffy Day" dog rescue foundation), dog parks that need funding (i.e. city of Oakland and San Carlos), and even local retailers that simply provide "watering-holes" for their pets. Further, the site allows users to make donations, adopt rescued pets, and volunteer for programs, and, whereupon, "Doggie Maps" business partners may participate in cross-promotional opportunities (i.e. users have a chance to win a free stay at Doris Day's dog friendly Cypress Inn hotel in Carmel by donating or volunteering to help build a dog park).


As for initial results, Doggie Maps is already attracting the attention of entities such as the Adopt-A-Pet program (a Nonprofit group providing a searchable index of pets available for adoption from over 6,000 shelters) which is funded by such well recognized national companies such as Purina and Bayer Health Care.  Expected future partners include a number of well-known celebrities whom support animal causes, cities that can benefit from pet related donations and volunteers, and other pet related programs and companies.  Of further interest to partnering businesses and programs, Doggie Maps allows partners to reach a broader audience through the inclusion of user tweets and posts to social networking sites.  

 

Given the universal love of pets and initial response to said program , DoggieMaps.com is being developed for national participation, and, whereupon, Judobaby anticipates progressively increasing sales revenue from all Pet Sports League products and related merchandise through its Doggie Maps website.  Future plans also include additional revenue from sales of advertising space on the Doggie Maps site as well as receiving fees from referrals, and, additional compensation for subsequent purchases of goods and services.


NFL ADDITIONS

 

Marshawn Lynch

On March 26, 2014, Marshawn Lynch (like Jerry Rice before him) signed agreement with JUDOBABY INC. to become an investor through "name and likeness,” and, along with his dog Ice, appear in the upcoming game Dino-Dogs Football VR.  Marshawn will also endorse said product through live appearances, print, radio, video, and all other forms of media.


We would like to thank Andrew Forthmann and his wife Lori of True Capital Management for introducing Marshawn Lynch and his cousin Joshua Johnson (NFL QB) to Judobaby Inc.


Marshawn and Joshua created the Fam 1st Family Foundation, serving under privileged youth in Oakland California, on March 2011.  JUDOBABY INC. remains a dedicated supporter since inception.  On February 2, 2014, Marshawn Lynch, famed NFL running back, aka “Beast Mode,” carried the Seattle Seahawks to a Super Bowl win.


NFLPA

As a result of Judobaby's Game tournament to benefit non-profits ,and, subsequent syndicated article about the event by the San Jose Mercury News, Ricky Medina, Senior Manager of Business Development for the NFL Players Association, contacted JUDOBABY INC. regarding association with the Pet Sports League brand.  Ricky stated “There is nothing else on the market like the Pet Sports League (PSL) product” & “It is important for the NFL Players Association to integrate with the PSL franchise."

 

In May, 2014, JUDOBABY INC. and the NFLPA agreed to terms whereupon the NFLPA will advise and facilitate meetings with select NFL athletes for inclusion in Pet Sports League Dog Football products.


In addition to inclusion of current NFL players (Jerry Rice & Marshawn Lynch), representing teams in California & Washington State, association with the NFL Players Association provides JUDOBABY INC. with the opportunity to leverage its growth strategy nationally with emphasis on select players representing NFL franchises within the top 20 grossing markets. 


Initial 2011 sales of Dog Football exhibited the unusual and exciting “ever green” (longevity) trajectory, with the product continuing to sell units almost daily in 2017.  Judobaby seeks to follow in the footsteps of great products in video game history which began modestly before growing into sales juggernauts. Examples as follows;


  • Rock Band
    • In 2001, Harmonics launched the video game “Frequency” as a wholly new music game IP.  The product enjoyed critical acclaim but abysmal sales. However, a trickle of sales indicated an audience was there to be served, so, in 2003, the company followed with the sequel “Amplitude.” Sales were still extremely low, but there was growth, so the company persisted with the franchise. In 2005, they released “Guitar Hero,” which earned over $45 million in revenue with approximately 1.5 million copies sold. They followed in 2007 with the game "Rock Band," selling over 13M units, and, netting more than $1B in total sales.
  • Grand Theft Auto (GTA)
    • With the 1997 initial release of “GTA,” the product remained little more than a cult underground anomaly. The subsequent 1999 iteration of the product only produced a modest increase in sales volume. However, the 2001 release of “Grand Theft Auto 3” resulted in sales of approximately 17.5M units, and, franchise sales revenue to date is over $2 Billion.
  • Brain Age
    • In 2005, “Brain Age,” a new video game IP concept (games that train your brain), launched and exhibited the same “ever green” (longevity) trait as Jerry Rice & Nitus’ Dog Football. Below is a quote by George Harrison, Sr. VP of Marketing & Communications at Nintendo.
    • “We’re continuing to support the original Brain Age game, it’s more than a year old now. These things do not have the typical lifecycle of a video game product where in twelve, sixteen weeks you’ve pretty much got all the business you’re going to have and then you’re done, where it’s more like a movie model. These things have a long, long life to them.” 

Judobaby growth plans seek to leverage the “ever green” (longevity) appeal of Dog Football with the subsequent launch of Dino-Dogs Football VR, starring Marshawn Lynch, which the company anticipates will generate an increase in overall product sales volume.  Additionally, the company plans to leverage its worldwide Pet Sports League fan base with an international launch of a third product, Cat & Dog Soccer, to exponentially increase overall sales revenue.

Team

In the Press

KZSU SANTA CRUZ - ARTIST ON ART - DAN MUELLER & BILL GARDNER of JUDOBABY
August 15, 2011

JUDOBABY INC. is the creative force and developer of AAA quality interactive family entertainment that is easy to learn, fun to play, providing excitement for all ages. At JUDOBABY INC., they focus on quality content delivered across a wide variety of popular and emerging platforms, including game consoles, social networks, and mobile devices, for serious and casual gamers alike. The JUDOBABY INC. team knows what captures the imagination and delivers products with engaging personalities and addicting experiences. To hear our show in its entirety, please click on the play button below. http://miljkovic.org/old_public_html/nada/JudoBaby.mp3

CES: Hall Of Famer Jerry Rice's First Video Game
January 7, 2011

The first video game from Hall of Fame football player Jerry Rice is being demoed at CES, so I stopped by the booth to check it out. It's dogs playing football. Naturally.

Jerry Rice and Nitus' Dog Football Review
August 26, 2011

IGN, a leading source of video game ratings, awarded Dog Football the same AAA score as the industry leading Madden NFL.

Jerry Rice, Leonitus and JudoBaby go Green...
May 25, 2011

Green screen, that is!   Studio D's large live room, green screen setup and support staff was the ideal solution for our good friends at JudoBaby to shoot a promotional video staring football legend Jerry Rice and his well-behaved rottweiler, "Nitus". The video is for the August release of JudoBaby's newest game title "Jerry Rice & Nitus - Dog Football" for the Nintendo Wii platform. The soundtrack for this game was also recorded here in Studio D with another legend, Fred Catero.

Attention shoppers: 49ers’ Jerry Rice makes family-friendly video game his pet project
November 29, 2013

The all-time leading receiver Jerry Rice was featured at Judoaby's Dog Football game tournament at the San Carlos Youth Center, benefiting youth focused non-profit organizations, where he also posed for photos with kids being introduced to the game available on Wii, PC and mobile devices. Dan Mueller, CEO of JUDOBABY, INC., says that having Rice on board “from the heart, instead of just for money” has inspired other big names to get involved. “We try to work only with those celebrities that strive to be a positive influence and who are active in giving back,’’ Mueller said.

ESPN - FIRST TAKE - ESPN2 - NATIONAL
January 6, 2011

“First Take” airs on ESPN 2.   Host Dana Jacobson enthusiastically asks Jerry Rice about Dog Football and comments "as a dog lover, I can't wait for the game to come out!"

Offering Summary

The Offering

Maximum 769,231 Shares of Common Stock ($100,000.03)

Minimum 76,923 Shares of Common Stock ($9,999.99)


Company
JUDOBABY, Inc.
 

Corporate Address
128 Windsor Court, San Carlos, CA 94070
 

Description of Business
Video Game Publisher/Developer
 

Type of Security Offered
Common Stock
 
Purchase Price of Security Offered
$0.13
 

Minimum Investment Amount (per investor) 
$99.97










Common Stock outstanding before the Offering (1):  24,780,915

Common Stock outstanding after the Offering (1):  25,550,146  

Company Pre-Money valuation is $3,221,518.95

Company Post-Money valuation is $3,321,518.98


OFFERING MEMORANDUM 

JUDOBABY INC.

128 Windsor Court, San Carlos, CA 94070 (650) 394-6605; www.Judobaby.com

Judobaby Inc., a California corporation (the “Company,” we,” “us,” or “our”) is offering to investors (“Investors”) a minimum target of 76,923 and a maximum of 769,231 shares (“Shares”) of the Company’s common stock, no par value per share (“Common Stock”), at an offering price of $0.13 per Share. The minimum purchase is 769 Shares for a minimum investment of $99.97. The offering (the “Offering”) is being conducted on a “best efforts” basis and may continue until the earlier of April 10, 2018 (which date may be extended at our option) or the date when all shares have been sold.

There is currently no trading market for the Common Stock, and we cannot guarantee that such a trading market for the Common Stock will ever exist.

If we reach the target offering amount of $9,999.99, prior to the deadline on our offering page, we may conduct the first of multiple closings of the Offering early if we provide notice about the new offering deadline at least five business days prior to such new offering deadline (absent a material change that would require an extension of the offering and reconfirmation of the investment commitment). If we do not raise at least our minimum target amount by April 10, 2018, no securities will be sold in the Offering, investment commitments will be canceled and committed funds will be returned to Investors without deduction, interest, or set-off.

These are speculative securities. A crowdfunding investment involves risk. You should not invest any funds in this Offering unless you can afford to lose your entire investment. In making an investment decision, Investors must rely on their own examination of the Company and the terms of the Offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. See “Risk Factors”. 

Underwriting discounts



Number of Shares
Offering price to the public
and commissions(1)
Proceeds to issuer(2)
Per Share
1
$0.13

N/A

N/A

Target Offering Amount
76,923
$9,999.99

N/A

$9,999.99

Total Maximum
769,231
$100,000.03

N/A

$100,000.03


(1) We do not intend to use commissioned sales agents or underwriters.

(2) Does not include expenses of the Offering, including professional fees, escrow fees, and the fees and costs of posting offering information on StartEngine.com, estimated to be $5,000 in the aggregate for the maximum offering amount. See “Use of Proceeds” and “Plan of Distribution.”

The U.S. Securities and Exchange Commission (the “SEC”) does not pass upon the merits of any securities offered or the terms of the Offering, nor does it pass upon the accuracy or completeness of any offering memorandum or other solicitation materials. These securities are offered under an exemption from registration; however, the SEC has not made an independent determination that these securities are exempt from registration. 

TABLE OF CONTENTS 

OFFERING SUMMARY

THE TEAM

REGULATORY INFORMATION

THIS OFFERING MEMORANDUM, THE OTHER EXHIBITS COMPRISING THE COMPANY’S FORM C FILED WITH THE SEC, AND THE DISCLOSURES ON THE PORTAL RELATED TO THE COMPANY (COLLECTIVELY, THE “OFFERING MATERIALS”) CONTAIN ALL OF THE REPRESENTATIONS BY THE COMPANY CONCERNING THE OFFERING, AND NO PERSON SHALL MAKE DIFFERENT OR BROADER STATEMENTS THAN THOSE CONTAINED HEREIN OR THEREIN. INVESTORS ARE CAUTIONED NOT TO RELY UPON ANY INFORMATION NOT EXPRESSLY SET FORTH IN THE OFFERING MATERIALS. 

NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THE OFFERING MATERIALS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY US. 

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Offering Memorandum, including the sections entitled “Risk Factors,” “The Company and its Business,” and “Use of Proceeds,” and other disclosures included in the Offering Materials, contain forward-looking statements. All statements, other than statements of historical fact included in the Offering Materials, may constitute forward-looking statements. In some cases, you can identify these statements by forward-looking words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “could,” “would,” “project,” “plan,” “expect,” or the negative or plural of these words or similar expressions. These forward-looking statements include, but are not limited to, statements concerning us, risk factors, plans, and projections. You should not rely upon forward-looking statements as predictions of future events. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions, including those described in “Risk Factors.” In light of these risks, uncertainties, and assumptions, the forward-looking events and circumstances discussed in the Offering Materials may not occur, and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. 

Except as required by law, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this Offering Memorandum to conform these statements to actual results or to changes in our expectations. All subsequent written and oral forward-looking statements attributable to the Company or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth herein. 

You should read the Offering Materials with the understanding that our actual future results, levels of activity, performance and events, and circumstances may be materially different from what we expect. 

PROJECTIONS OR FORECASTS CONTAINED IN THE OFFERING MATERIALS MUST BE VIEWED ONLY AS ESTIMATES. THE ACTUAL PERFORMANCE OF THE COMPANY MAY DEPEND UPON FACTORS BEYOND THE CONTROL OF THE COMPANY. NO ASSURANCE CAN BE GIVEN THAT THE COMPANY’S ACTUAL PERFORMANCE WILL MATCH ITS INTENDED RESULTS.

OFFERING SUMMARY 

The following summary highlights selected information contained in the Offering Memorandum. This summary does not contain all of the information that may be important to you. You should read the more detailed information contained in this Offering Memorandum, including, but not limited to, the risk factors.

Our Company 

JUDOBABY INC. develops and distributes high-end video-game entertainment, uniquely combining Animals, Sports, & Celebrities on all popular mobile devices (e.g. phones, pads, iOS, Android), PC, and popular consoles (e.g. PlayStation, Nintendo, & XBOX varieties), including Virtual Reality (VR) and Augmented Reality (AR) content. For additional information, see the section titled “The Company and its Business.”

The Offering 

The Company is offering to Investors up to 769,231 shares of Common Stock, at a price of $0.13 per Share. The minimum purchase is 769 Shares for a minimum investment amount of $99.97.

The gross proceeds of the Offering will be a maximum of $100,000.03 (the “maximum offering amount”). While the Company currently intends for our management to sell the Shares, we may, in our sole discretion, retain selling agents and brokers to sell the Shares. In such event, the Company may be responsible for any commissions or fees of such parties, and related fees and expenses.

The Shares are being offered pursuant to Section 4(a)(6) of the Securities Act of 1933, as amended. The Offering will be conducted on the crowdfunding portal accessible at www.startengine.com and each subdomain thereof (the “Site”), which is owned by StartEngine Crowdfunding, Inc. (“StartEngine Crowdfunding”) and operated by StartEngine Crowdfunding and its wholly-owned subsidiary, StartEngine Capital, LLC (“StartEngine Capital” and, collectively with StartEngine Crowdfunding, “StartEngine”).

Proceeds from subscriptions for Shares will be held by FundAmerica Securities, LLC (“FundAmerica”), as escrow agent, until such time as a minimum target amount of 76,923 Shares, for gross proceeds of $9,999.99 (the “target offering amount”) are sold (and the Company determines, in our sole discretion, to conduct an initial closing at that time). In the event that the Company does not sell the target offering amount of Shares prior to the offering deadline, no securities will be sold in the Offering, investment commitments will be canceled, and committed funds will be returned to Investors without deduction, interest, or set-off.

General Terms of the Offering

IssuerJUDOBABY INC., A CALIFORNIA CORPORATION

Securities Being Offered Common Stock, no par value per share.

Price Per Share: $0.13 per Share.

Target Offering Amount 76,923 Shares for gross proceeds of $9,999.99.

Maximum Offering Amount: 769,231 Shares for gross proceeds of $100,000.03.

Offering PeriodThe Offering will expire on on the date listed on the offering page, unless earlier closed or terminated.

Eligible InvestorsThe Offering is open to citizens of the United States and non-US investors.

Escrow:  Proceeds of the sale of the Shares will be held by FundAmerica, as escrow agent, until such time as the Company has accepted subscriptions for the target offering amount of Shares. In the event the Company has not received proceeds from the sale of Shares for the target offering amount prior to expiration of the not received proceeds from the sale not received proceeds from the sale of Shares for the target offering amount prior to expiration of the Offering, no securities will be sold in the Offering, investment commitments will be canceled, and committed funds will be returned to Investors without deduction, interest, or set-off.

THE TEAM 

Dan Mueller 
Vern Justus
President, CEO, Founder
Chief Communications Officer, Founder
Since Inception
Since Inception


Biographies of Directors and Officers 

Dan Mueller 

Dan Mueller, CEO / President, is a well-recognized Producer, Designer, Double Patent Holder, and Founder - CEO of JUDOABY INC. with over 23 years proven background and experience within the game industry for Sony Computer Entertainment, Foundation 9, and BottleRocket Entertainment (co-founder). Design and production accomplishments over the years include: creation of Jerry Rice & Nitus’ Dog Football, awarded International Gaming Network's AAA rating (the same recognized achievement as Electronic Art's Madden Football game); Blasto (a AAA Sony title featuring comedic icon Phil Hartman); Bust A Groove (one of the first U.S. dancing games); The Mark of Kri, named IGN's "Action Game of the Year" wherein Mr. Mueller played a key role in developing the game’s patented combat system; MechAssault for the Nintendo DS in conjunction with Microsoft; and, ATV Offroad Fury wherein the franchise sold more than 5M units.

As founder of JUDOBABY Inc., Dan was responsible for raising over $4.2M in private investment capital to facilitate hiring a seasoned development staff, veteran publishing and sales management team, and, creation, development, and management of the Pet Sports League (PSL) product line. PSL products combine the love of pets, the excitement of sports, and celebrities, beginning with Jerry Rice & Nitus' Dog Football, a first-to-market, socially responsible product designed to connect all generations of family and friends, for Wii & PC.

Mr. Mueller’s mission is to develop and promote socially responsible interactive entertainment that connects all generations of family and friends, and, supports the enrichment of arts, music, sports, computer programming education, & animal welfare initiatives.

Vern Justus 

Vern Justus, Chief Communications Officer, provides over 4 decades of management background, experience, and proven record of performance in the construction and execution of comprehensive marketing plans including creation and implementation of innovative sales promotion, special event & merchandising programs. Corporate responsibilities also include: Management of general, administrative, marketing; sales, and merchandising personnel; Product pricing, discounts & special promotions; Distributor sales & incentive programs; Inventory control (product orders & distribution); Advertising plans & schedules; Product presentations; Acquisition & development of new business; and, Business plans focused on maximizing company growth through effective marketing, sales & fundraising strategies.

Credits include: VP/General Manager of Muller & Phipps (Sole Importer of Johnnie Scotch Whisky), wherein Vern achieved consistent year-over-year market share increases on all Johnnie Walker labels producing an aggregate case-sales gain of 119.6% over the course of 6 years including establishment of new business with air carriers both domestic (Hawaiian Airlines) and foreign (China Airlines). Additional accomplishments include acquisition & development of Sole Importation rights to Camus Cognac and establishment of a brokerage division representing the complete Hiram Walker line product line.

Hawaii State Manager of Seagram Distillers Co. wherein he consistently led the Western Division (14 states) in year-over-year market share and case sale percentage increases on leadership brands such as Seagram’s Crown Royal, Seagram’s VO, Seagram’s 7 Crown, and Seagram’s Gin.

Market share & unit sale increases on said primary product lines (Johnnie Walker & Seagram) were driven through a diverse range of marketing plans and associated programs including active role in planning, advertising, promotion, and sponsorship of mass-market/consumer events such as the first annual “Around The State of Hawaii Yacht Race”, and like the 2013 America’s Cup held in San Francisco, CA, featuring Class A racing boats & teams from around the world, and the “James MacArthur (“Danno” on original TV series Hawaii Five-O) Celebrity Golf & Tennis Classic” starring many well-known & prominent motion-picture and television personalities.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$2,805,171.18 USD
$2,814,062.00 USD
Cash And Cash Equivalents
$5,742.00 USD
$12,233.88 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$476.71 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$3,000.00 USD
$3,250.00 USD
Net Income
-$9,118.77 USD
-$12,410.27 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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