The From Fat to Finish Line offering is now closed and is no longer accepting investments.

From Fat to Finish Line

Fitness community and resource hub for overweight runners

Small OPO
Los Angeles, CA
Sports
Accepting International Investment
Play video

Invest in From Fat to Finish Line

Because we are changing lives one step at a time.


“We envision a world where running shoes replace diabetes medication, where the person who couldn’t walk around the block can now run marathons and where crossing a finish line changes a lifetime of ‘I can’ts’ to ‘I can.’ 


Crossing the finish line of your first race is life changing for someone who never thought they were an athlete. Our goal is to make runners out of those who never dared to dream it possible and we have the expertise, passion, and commitment to make it happen. 


At From Fat to Finish Line, our core values are to inspire movement and empower community so no one ever has to run alone again.”

-Angela Lee; Chief of the Tribe and CEO

INVEST

Minimum investment: $150

$1.25 /share 

120 shares minimum

 

PERKS

  • $500+: One year Gold membership (value $149)

  • $1,000+:  Exclusive owner’s Jacket and 2 years Gold membership

  • $1,500+: Run a Ragnar with Coach Rik, Team Captain John Hulsey, or other members of the original team from the movie. 

  • $5,000+:  Free lifetime membership of any level 

Who We Are

We are a fitness community that provides an underserved, passionate and growing market of runners the resources they need to reach their health goals. We are not just owners of the community, we are the community. Understanding the struggles and unique challenges that our members face allows us to fill the gaps in the current industry. Our ability to relate to our members keeps us seeking superior ways of tackling the hurdles that often hold people back. Our company enables members to connect, get support, and remain motivated.  

Product Offering

From Fat to Finish Line is a membership program. Our product line includes training plans, a robust community, and mobile app for overweight runners.

Our flagship product is our “Run Your First Mile” training plan because running one mile without stopping triggers an empowering change.


We offer an interactive community populated with thousands of like-minded people who connect to share their experiences, advice, and motivation. 


We’re creating virtual races, daily and weekly challenges and in-person team events to keep our members goal-oriented and focused. We are developing video, books and web-based programs that help members overcome the mental and physical obstacles that they face. 


Our mobile app will connect people to their peers, training plans, running mentors, and to instant inspiration and motivation. 

The Membership

Basic - free

Club - $49/yr

Gold - $149/yr

Platinum - $199/yr

The Mobile App

Our mobile application will deliver training plans, let members create challenges and cheer on their teammates, and find others to race and train with.

Local Training Groups

Our local running club chapters will be led by coaches and mentors who’ve been there and understand the unique struggle of the overweight runner.

Key Facts


  • Our running community organically emerged as a result of the documentary film of the same name. 

  • Now over 15,000 members strong, our community is experiencing over 20% month over month growth. 

  • As the community grew, members began asking for resources specialized to overweight runners. 

  • We provide training programs, information, and resources specific to an overweight demographic.

  • We are a tribe-like team that provides virtual and in-person support with members spanning the globe.

  • We’re a lifestyle, not a diet program. Weight loss, good health, and happiness are side effects.

  • Members graduate to Mentorship status keeping them connected to the community. 

The Underserved Market

There are currently 26 million overweight runners in the U.S. alone. Many feel ignored, insecure and alone. Overweight runners are a rapidly growing and underserved vertical in a $40 billion a year industry. 

Almost half of all runners in the U.S. are not being properly supported and we’re positioned to serve those people. 

The Running Team Owned by the Tribe

Our community is the heart of From Fat to Finish Line. We are a tribe of like-minded people from all over the world who struggle with weight but have found a desire to get out there and run. We bond over common experiences, face similar challenges, and celebrate our triumphs in ways in which many traditional runners cannot relate. 


Because committed and passionate people are the reason we exist, we are excited to offer ownership to our members as well as anyone else who wants to back the movement.  Through crowdfunding, together we can change people’s lives one step at a time. We will inspire, support and empower people to ensure that no one is ever alone on their running journey again. 

The Tribe Has Spoken:

Our Acclaimed Documentary

  • Filmed in 2013
  • Premiered at the Nashville Film Festival April 2015
  • Received recognition on Today Show, Runner’s World Magazine, Women’s Running, and others 
  • Inspired the creation of the FFTFL Facebook community — now over 15,000 members

  • Released on Netflix September 2016. Currently rated one of the top fitness documentaries

  • Reached #4 on Top Viewed Documentaries on iTunes

"While making the documentary, my producing partner and I realized there was an enormous underserved vertical in the industry. Being overweight runners ourselves, we understand the unique challenges the demographic faces and we decided to capitalize on the opportunity."

-Angela Lee, CEO

As Seen On

Why I Invested In From Fat To Finish Line




"I witnessed hundreds of people flocking to From Fat to Finish Line team events and then observed thousands connect on social media after being inspired to start their own journeys thanks to the film. It was then I recognized that  From Fat to Finish Line was a way for me to help make the world a healthier and happier place. More importantly, I have full confidence in the abilities of the founders to deliver an outstanding product."

-David Johnson, Investor and Chairman of the Board

Founders' Mission



Our mission is to change the lives of overweight individuals through running. We empower individuals through running. We enable people to find their inner athlete, become mentally and physically strong, and to celebrate well-being instead of settling for suboptimal health.

Our Timeline

In the Press

How Your Small Business Can Raise Money From Its Community
January 18, 2017

Long-time friends and colleagues Angela Lee and Jennifer Roe teamed to the tell the story of 12 people including Roe who lost on average 100 pounds each. The documentary was called ‘From Fat to Finish Line.’ Because the documentary went viral and they received lots of requests for resources, advice and support, Lee and Roe realized they could turn the momentum into a business. They decided to use a membership model.

Formerly Obese Woman Completes a 200-Mile Relay Race
July 28, 2016

Jennifer Roe abandoned her healthy eating habits when she became pregnant with her son, and by the time she gave birth she had reached 255 lbs. As part of her quest to get healthy physically and mentally, she began running – and recently competed in a 200-mile relay race along with 11 other teammates, who also experienced dramatic weight loss. Roe and her teammates’ stories are the subject of the new documentary From Fat to Finish Line (available on iTunes and Amazon).

"From Fat to Finish Line" Film Stars Runners Who Lost 100 Pounds
July 13, 2016

The film documents the inspirational journey of 12 people from across the country who all lost about 100 pounds or more through healthy eating and running. The 12 team up to run a challenging, non-stop, 200-mile Ragnar race from Miami to Key West Florida. The film highlights the up and down battles that people face when taking on big goals like losing weight or long distance running.

Guts to Glory
April 1, 2014

Cover Story Print Magazine: Just before 8 P.M. on January 4, 2013, a dozen sleep-deprived but elated runners staggered across the finish line of the Ragnar Relay in Key West, Florida, having just covered 197 miles over 36 hours as a team. As athletes they traded celebratory high-fives and embraces before a cheering crowd, it was hard to imagine they had once collectively weighed an additional 1,200 pounds.

I Did It! Weight-Loss Success Stories
October 1, 2012

Print Edition: A truly inspiring transformation, Jennifer signed up for a half-marathon despite her distaste for running, and before she knew it began logging serious miles. She worked her way up steadily and has since completed many half-marathons and 5Ks. She'll soon run in a 200-miles relay race, too.

It Ain’t Over: Linda Kuil’s Amazing Race — From Fat To Finish Line
August 8, 2012

This January, Linda Kuil will take on the journey of a lifetime. She’s not off to some exotic locale like Mozambique or Monaco, but to Miami, where she and 11 others will run a 200-mile relay race through the Florida Keys. And her 2 a.m. leg will take her straight through a section called Alligator Alley, where the large reptiles have been known to take a front row seat for the race, right there on the side of the road.

Offering Summary

AnJeDa Fitness, Inc. dba From Fat to Finish Line, Class A Common Stock

Summary of Terms of Investment

AnJeDa Fitness, Inc.

1104 S Hayworth Avenue, Los Angeles, CA 90035

The following summary (“Summary”) outlines the terms of a proposed investment in AnJeDa Fitness, Inc., a Delaware Corporation (the “Company”), by certain investors (the “Investors”).  

Target Investment:  This offering is for up to $1,000,000 in total investment.  

Minimum Raise:  The minimum total investment for the closing of escrow and the purchase of stock is $50,000.   After close of the Minimum Raise, the Company intends to close escrow as funds are raised up the Target Investment amount.

Target Closing Date: The target closing date for this offering is on or before March 24, 2017, unless extended in the Company’s sole discretion.  

Investors:  Accredited and non-accredited investors who subscribe through StartEngine.com pursuant to a Title III offering.

Instrument:  The investment instrument is Class A Common Stock (the “Shares”).

Stock Price:  $1 per Share for the first 10 days of the campaign, $1.25 per share afterwards. 

Number of Shares: Up to 1,000,000 Shares are being offered as part of this offering (out of a total of 7,500,000 authorized shares of Class A Common Stock).

Capitalization Summary: Immediately preceding this offering, the Company had, on a fully diluted basis, 5,851,000 Class A common stock issued or committed (including unexercised warrants and options representing 352,500 shares) out of a total of 7,500,000 authorized shares. 

Minimum Investment:     $150 per Investor

Irregular Use of Proceeds

The following irregular use of proceeds depend on the total amount of capital raised. See complete intended use of proceeds table in attached Form C.


Travel and Entertainment

- From $2,100 to $15,000 per annum to reimburse executives for monthly travel to Company headquarters.

- From $0.00 to $34,000 for travel expenses for personnel to travel to and participate in team events in Las Vegas and Dublin, Ireland in calendar year 2017.

Compensation for Officers and Directors

- Compensation paid to officers in the aggregate amount of $12,000 to $150,000 per annum.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$575,607.00 USD
$141,000.00 USD
Cash And Cash Equivalents
$36,400.00 USD
$86,000.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$5,582.00 USD
Long Term Debt
$270,165.00 USD
$101,000.00 USD
Revenues And Sales
$1,328.00 USD
$0.00 USD
Costs Of Goods Sold
$12,844.00 USD
$0.00 USD
Taxes Paid
$800.00 USD
$0.00 USD
Net Income
-$326,287.00 USD
-$5,582.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Last Day to Get in On the Ground Floor

8 days ago

We're building a global community of runners with training plans, in person and virtual support, and events worldwide. We have members in over 30 countries starting their running journey and training with our exclusive Run Your First Mile training plan. This August members will travel to the Rock'n'Roll races in Dublin to meet up with our UK tribe and yesterday at the San Diego Craft Classic race expo we met Renata from Brazil. She heard about our film on a Brazilian podcast and recognized Rik. 

As our tribe and company grow we're looking forward to attending more international races. Translating our website and training plans into other languages is high on our ToDo list because we know obesity is a growing concern in so much of the world. 

We recently completed 24 detailed pages of website wireframes and our mobile application should be ready to begin beta testing in a month. 

Don't miss these last few hours to become an investor in the only fitness company owned and operated by its members. 

Our Members Are Not Only Becoming Owners They Are Joining the Team

9 days ago

From Fat to Finish Line is the only fitness company owned and operated by its members. What does that really mean? For Jennifer Roe, myself, and Cynthia Akey, it’s our full-time jobs. CTO Karen Curtis provides technical services she would normally charge hundreds of dollars an hour for. 

Others, like Community Manager Nora Breuker and Product Development Director Tammy Rones, have sacrificed more lucrative career choices and dedicate countless hours to helping us build the company. 

More and more tribe members are coming on board and providing us their highly sought- after skills for stock instead of cash. They join the management team because they believe in what we’re doing as well as the future financial viability of the company.

As our Communications Director, Dani Holmes-Kirk handles our social media in addition to finding great companies to partner with and provide discounts to our members. Deepika Rajiv has recently joined us to lend her SEO analytic skills to our developing technologies. Kim Carneal will be joining us as Content Manager so we can continuously deliver great articles and blogs on our new website. 

And we're really excited to be talking to Angela Cox about our Data Analytics Strategy and the potential to not only create a company with a lucrative big data play but also engage the tribe for studies that could really move the needle in fighting the obesity epidemic.

Head Coach Rik Akey, writes our training plans and guides new runners through their first milestone distances with the help of an incredible team of mentors. We also have an amazing team of moderators that help keep the community a safe place for sharing. 


You can have an impact and be involved as well. When you invest in From Fat to Finish Line you get invited to our private owner's group. You, along with the existing owners, can help us navigate the future roadmap of the company.

There is one more day to become an owner in From Fat to Finish Line. Our opportunity closes Sunday, July 16, 2017. 

Thank you for being part of the tribe!

Angela Lee
Co-Founder and CEO

Help Us Get People Off the Couch

10 days ago

Since conducting our first closing in March we have launched our Run Your First Mile training plan. Alpha testing it last summer and beta testing it in the fall, we spent six months developing the plan and our first 2,000 participants came from social media posts. 

Last month, we hired a growth technology firm to help us strategize how to get the word out. Running audience tests with Facebook ads at a $10/day budget, they were able to get click throughs to $0.22 each. 

According to AdSpresso, who analyzed over 100 million dollars of ad spend in 2016, that is 20% less than the average Facebook cost per click. Of those clicks, nearly 50% of people are registering, bringing our Customer Acquisition Cost to less than $0.50. And, that's not counting the people who come to the landing page through referrals or organically finding our Facebook page. Those conversions are nearly 70%!

What does this mean? It means there's an audience hungry for our product. Our Run Your First Mile Training Plan participants become loyal members of the From Fat to Finish Line tribe, many of whom will buy our gear, continue running with our premium plans and coaches, come to our events, and participate in data collection initiatives in the future. 

“I can officially say that I am a runner!! I could not have done this without the great support of the tribe From Fat to Finish Line!! They have a fantastic first mile training plan and a great group of people who will support you every step of the way. Original team member, Jennifer Roe, has been the inspiration for me, at 64, to go out and run that first mile! Looking forward to RUNNING my first 5K. ” -- Ann Paserchia, From Fat to Finish Line member, Run Your First Mile Training Plan graduate and First 5K Plan beta tester

We're happy to report that Ann did indeed run her first 5K without stopping on July 4th!  

You can make a difference.

Your investment helps us increase the number of people we can teach to run. We want to run more ads, recruit more mentors, and help more people declare themselves a runner. To do that we need to improve our delivery system. This means getting our mobile app finished and released, adding SMS delivery to our CRM (customer relationship management tool), and generally improving our technology. Help us continue this momentum and make a greater impact.

And just a cool fact: we have people in 60 countries using our plan! 

Form C Amendment and Annual Report

3 months ago

Thanks to the funds from early investors we’ve been able to make some significant strides in building our business. We are grateful for those who have invested in us and encourage you to continue to spread the word.

Since extending our crowdfunding campaign, we’ve decided to move the launch of premium membership to August 2017, after the close of the campaign. We’re pleased to announce a new “Club” membership level which will allow members to enjoy some of the training plans and partner discounts at a more economical price point.

We are very excited to announce the addition of two key players to our team.

Tammy Rones joins us as Fitness Product & Program Development Director. She will be developing the programs to implement Coach Rik Akey’s training plans and create systems that will help members advance through their running journeys. From a beginning runner to becoming a certified running coach, or anywhere in between, we will help members achieve their dreams.

After 24 years at Ralph Lauren, David Grim joins us as Creative Director. He will oversee design, branding, and creation of all things From Fat to Finish LineLook for his mark on upcoming products and team wear, some of which are being designed by our very own tribe members.

His first design, our I AM A RUNNER shirt, hit our online store this week along with our 1st Mile medals for graduates of our Run Your First Mile training program.

These changes, along with our Annual Report and updated Y/E financial statements, have been made to our campaign page, making it necessary to file an amendment with the SEC. Those who have invested, but whose money has not yet closed, will be asked to re-confirm their investments. We’re sorry for any inconvenience and again thank you for your support.

We will be issuing a separate update on our Run Your First Mile program in the next few days. Our first participants will begin graduating next week. Alpha test group graduate Mary LaCroix, featured on our campaign page, has already advanced to a mentor in our program and is running her first half marathon this weekend. Congratulations Mary! 

From Fat to Finish Line has Extended its Fundraising Campaign

4 months ago

We heard from many members that are interested in investing but for one reason or another could not make the March 24th deadline. Whether you’re waiting for your income tax return or looking for more information on the company, you now have time.

Investors in the first close: You are now official owners of From Fat to Finish Line stock. We have not received your information from StartEngine yet but should shortly. As soon as we do you will receive your welcome email and information on your perks.

Investors not included in the first close: You will be asked to reconfirm your investment with StartEngine and you will be included in our second close which is anticipated for the end of April. If you have not received correspondence to reconfirm or have any other questions please contact From Fat to Finish Line CEO Angela Lee at angela@fattofinish.com.

Exciting News: We officially launched our Run Your First Mile program last Sunday and are pleased to announce more than 500 new runners have began hitting the pavement (or treadmill) this week. There are already 200 runners registered to begin next week. With your help, we are literally changing lives one step at a time. Even more exciting, Mary LaCroix, who ran her first mile during our Alpha test group, has already run both a 5K and 10KShe is now training for her first half marathon and has graduated on to become a mentor for the new runners in the program.

The Future: In the coming weeks we’ll begin updating investors and potential investors with what’s happening as our company continues to grow and our programs launch. Again, thank you for being a part of the team and believing in what we’re doing. We are looking forward to the many finish lines we will cross together.

From Fat to Finish Line Thanks You!

5 months ago

From Fat to Finish Line has exceeded our minimum funding goal by 25% and we are excited to announce our first official closing will be in as little as 5 business days from today. If your investment is complete and your funds have cleared you will be a part of this closing and become official shareholders in the company. You will have 48 hours prior to this closing to cancel your investment. 

We are excited to share the ownership of this company with our fellow team members and investors who believe in us. We will continue to accept new investments until we reach the maximum of $1,000,000 or the closing date of our campaign, currently set for March 24th. 

What's Next?

As owners you can help spread the word. 

1) Let your friends and family know that you've become an investor. Download your Owner's Certificate here

2) Enter to win a trip to run with the cast of the From Fat to Finish Line film in Las Vegas! Tell your friends and earn more entries. Enter here! 

3) Share our StartEngine link with friends and family. Tell them how From Fat to Finish Line has changed your life and how they can become an owner too! bit.ly/FFTFLinvest

Remember to review the complete offering details on the StartEngine page here: https://www.startengine.com/startup/fat-to-finish

Thank you again for being on the team and believing in us and in our movement. Together we can change lives one step at a time. 

Comments ({{profileCtrl.startup.comments_count}} total)

Show More Comments