Preliminary Offering Circular
in non-binding indications of interest received so far
BetterPet’s flagship product, DogLand, is a popular, fast growing, dog-centric social media app about to launch game-changing new video features. Now is the perfect time to join us as we take the $97 billion pet industry into the interactive media age. Reserve your shares now!
Los Angeles, CATweet
Dog technology has never been hotter, with lots of growth in on-demand dog boarding and walking, health-tracking, wearable technology, and more. But most of all, dog owners love to add value to internet communities through photos, videos, and useful information.
Pets own the Internet, and dogs are leading the pack. Dog owners crave a single destination to access the best dog-related entertainment and resources. Dog lovers don't want to visit several niche sites: they want a central hub for dogs. DogLand seeks to fill this role by providing a complete web platform to properly capture a high-growth industry with worldwide revenue that reached $97 billion last year.
DogLand is building the best dog community on the web, a place where users bond over their love of dogs, while sharing great content and tips. We've developed powerful technology designed to harness and enhance every dog owner's creativity to amass a growing database of dog-friendly resources. Our app is the digital confluence of the internet's dog-loving community.
DogLand started as a passion project by a couple of dog-loving USC grad students who, with virtually no advertising budget, amassed a rapidly growing, passionate community and valuable database of dog-friendly places. We believe our vision will change how pet-related media is created, viewed, and distributed online. We call it the "Future of Pet Media," and we'd like you to join us in building it.
DogLand has already captured a growing, engaged audience of over 65,000 users who love our brand and our vision. They have supported us by giving our app more than 2 million launches. Our average user accesses DogLand four times per week — twice the industry norm — and our 30-day retention is 47.6% compared to an industry benchmark of 25%.
Source: Business Insider
Our opportunity is your opportunity. By investing in DogLand, you'll be helping us improve our platform to make it more appealing to both dog owners and companies seeking to make digital acquisitions in the pet market.
Facebook and Yahoo spend billions every year acquiring apps and digital platforms. Additionally, $11.5 billion global pet-products manufacturer Nestlé Purina has started acquiring digital platforms, such as PetFinder, as a means of strengthening its role as a leading online provider of pet-related information.