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Preliminary Offering Circular

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DogLand

Take part in the future of pet media.

www.doglandapp.com/main.html Los Angeles, CA Mobile

BetterPet, Inc.

BetterPet’s flagship product, DogLand, is a popular, fast growing, dog-centric social media app about to launch game-changing new video features. Now is the perfect time to join us as we take the $97 billion pet industry into the interactive media age. Reserve your shares now!

https://www.facebook.com/doglandapp

twitter.com/doglandapp

Los Angeles, CA

Dog technology has never been hotter, with lots of growth in on-demand dog boarding and walking, health-tracking, wearable technology, and more. But most of all, dog owners love to add value to internet communities through photos, videos, and useful information.


Pets own the Internet, and dogs are leading the pack. Dog owners crave a single destination to access the best dog-related entertainment and resources. Dog lovers don't want to visit several niche sites: they want a central hub for dogs. DogLand seeks to fill this role by providing a complete web platform to properly capture a high-growth industry with worldwide revenue that reached $97 billion last year.



DogLand is building the best dog community on the web, a place where users bond over their love of dogs, while sharing great content and tips. We've developed powerful technology designed to harness and enhance every dog owner's creativity to amass a growing database of dog-friendly resources. Our app is the digital confluence of the internet's dog-loving community.




DogLand started as a passion project by a couple of dog-loving USC grad students who, with virtually no advertising budget, amassed a rapidly growing, passionate community and valuable database of dog-friendly places. We believe our vision will change how pet-related media is created, viewed, and distributed online. We call it the "Future of Pet Media," and we'd like you to join us in building it.



Jonathan is an expert in digital media strategy, mobile marketing and business development. He attended George Washington University and received a Masters in digital media marketing and entrepreneurship from USC. Kolker has helped the Annenberg Foundation manage "Dog Bless You," a non-profit digital community for dog lovers. Dog Bless You has provided free service dogs to thousands of people across the country, including to many of our veterans. For the past year, Kolker has been a digital media consultant at XPRIZE.


Jack, the newest member of the DogLand team, is a YouTube sensation who brings with him an attentive audience of millions and an unparalleled expertise in the social sphere. Jack’s YouTube channel alone has 1.3M subscribers and 300M views and counting. An avid dog lover, Jack is known for his YouTube pranks, and now stars in Jack Vale Offline on HLN. Jack is much more than a YouTube sensation: his keen business sense landed him branding deals with companies like Ford, Gibson Guitars, Microsoft and Intel; he also founded his own successful novelty toy business.


Gareth has extensive experience in product development, branding and digital marketing. Gareth has helped clients such as Sony, Disney, illumination Entertainment and Pepsi conceptualize and create cutting edge mobile and desktop applications. Gareth attended Sarah Lawrence College and holds two Master’s degrees, one in philosophy from University of Wisconsin, Milwaukee (’08) and another in digital media marketing and entrepreneurship from USC (‘12).


Richard graduated with a computer science degree from UCLA in 2013. He has worked with a wide range of programming languages and frameworks including Python, PHP, Ruby On Rails, JavaScript, JQuery, HTML-5, Java/Android, and Objective-C/iO.




DogLand has already captured a growing, engaged audience of over 65,000 users who love our brand and our vision. They have supported us by giving our app more than 2 million launches. Our average user accesses DogLand four times per week — twice the industry norm — and our 30-day retention is 47.6% compared to an industry benchmark of 25%.



The global pet market was $97 billion in 2014. There are 83 million dogs owned in the United States, and Americans spend more than $60 billion on their pets every year. Dog owners are a passionate community who spend a lot of time online creating and consuming content related to their pets.


We've found a way to gain users and retain them on our platform. Our technology harnesses the passion of every dog lover around the world to create an environment where people can come together to discover and share their knowledge and love.


No one owns the pet market's interactive vertical right now. Whoever can step up to take control of the market will have the rapt attention of the modern pet industry, and every pet owner in the country. We've built a platform we know can capture this valuable segment, and with your investment, we'll continue to expand our service to make DogLand the go-to internet pet destination.



The first step to a better DogLand is the introduction of video content and integrating robust video creation tools into the platform — the number one feature requested by our users. Once we complete phase one, we'll move on to phase two: our Android app. By adding video and expanding cross-platform, we're anticipating explosive growth and increased engagement and to become the de facto pet-related interactive media channel.


We project at least one million users by the end of 2016.


We predict that 30% of our revenue will come from upgrades to our freemium features, which will continue to grow and engage our user base. These premium upgrades include branded virtual sticker packs, branded app themes, additional video editing tools, and the ability to boost your profile.

The remaining 70% of our revenue will come from the introduction of native ads, paid placements on our map from preferred partner businesses, and in-app sales of products, all of which we plan to include during our second major expansion.

We have already seen interest in advertising on DogLand from pet companies of all sizes, and we're very excited for what the future holds for us and our investors.


Our opportunity is your opportunity. By investing in DogLand, you'll be helping us improve our platform to make it more appealing to both dog owners and companies seeking to make digital acquisitions in the pet market.


Facebook and Yahoo spend billions every year acquiring apps and digital platforms. Additionally, $11.5 billion global pet-products manufacturer Nestlé Purina has started acquiring digital platforms, such as PetFinder, as a means of strengthening its role as a leading online provider of pet-related information.




There are millions of animals in this country, and millions of people who love and take care of them. That's millions of passionate people who need a place to talk about their non-human family members, share information, and create content.

Even if you have never had a pet, we all know someone who has a furry friend and is very passionate about their companion. When we witness that love and passion and hear those people talk about their non-human family members, it makes us rethink the meaning of the word "family."

DogLand is your opportunity to be a part of that family. Reserving shares in DogLand is not just the chance at a simple financial investment in BetterPet, Inc. with potential returns, but it is your way of showing that you care about technology that brings us closer together with our pets.

This investment with BetterPet, Inc. is your chance to contribute to the social change that is coming. As we find more ways to unite communities through technology, our platform will become a more important tool for pet lovers everywhere. The same way social media is ubiquitous today in unifying people across borders and time zones, our pet-centric media platform is poised to unite the pet market.

Now's your chance to express your interest in BetterPet, Inc. Show the team that worked relentlessly your support for their mission, and show the world your support for dogs everywhere. Join us now, let's grow the DogLand community together! Let's propagate BetterPet, Inc. to a successful future!


What is Reg A+ Equity Crowdfunding?

In June 2015, the final Regulation A+ rules under Title IV of the JOBS Act became effective, after approval by the Securities and Exchange Commission, paving the way for companies like BetterPet to raise up to $50 million from both accredited and unaccredited investors. What is ‘Testing the Waters?’ 
Reg A+ allows companies to promote a potential offering in order to see how much interest they receive before they decide to submit materials to the SEC. This is called ‘Testing the Waters’ and this stage lasts until the offering has been “qualified” for fundraising by the SEC. BetterPet is currently ‘Testing the Waters.

How does it work?
It only takes a minute to join the StartEngine site and by clicking on the green "Reserve My Share" button in the top right corner of the page, you indicate your interest in BetterPet's offering. So, don't miss out on the opportunity to get in early as an equity stakeholder by taking this first step today.

Why is it important to reserve your shares today?
The share reservation process, and your reservation made today, is designed to aid BetterPet, Inc. in determining the dollar amount of the securities that it should offer to be sold through StartEngine in the near future once the SEC qualifies its equity crowdfund offering.

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED AT THIS TIME, AND IF SENT IN TO BETTERPET, WILL NOT BE ACCEPTED. NO OFFER TO BUY SECURITIES OF BETTERPET CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL BETTERPET'S OFFERING STATEMENT IS QUALIFIED. ANY SUCH OFFER TO BUY SECURITIES MAY BE WITHDRAWN OR REVOKED, WITHOUT OBLIGATION OR COMMITMENT OF ANY KIND, AT ANY TIME BEFORE NOTICE OF ITS ACCEPTANCE IS GIVEN AFTER THE QUALIFICATION DATE. ANY INDICATIONS OF INTEREST IN BETTERPET’S OFFERING INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.
THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT. WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE. THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

The Team

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Jonathan Kolker

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Gareth Wilson

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Richard Lung

Updates

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