Baja United Group is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$500.00 minimum investment

Baja United Group

An importer with purpose.

Small OPO
Irvine, CA
Food & Beverage
US Investors Only
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Live and Invest with Purpose

Invest in Baja United Group

Baja United Group seeks to import beer and wine from Baja California. In particular, we've focused our attention on the Valle de Guadalupe, with which our founders have incredible knowledge and which is also the most exciting, up-and-coming winemaking region in the world.


But, there's more to the story than that. Baja United Group is an importer that seeks to build a sustainable business that can return charitably to the region that has given it so much.


In recent years, vintages from the Valle de Guadalupe have begun to garner international attention, with one vintage even landing on the wine list of the international acclaimed and Michelin-starred restaurant French Laundry. All of this has happened even though there has been no robust distribution network to support the region's burgeoning wineries.


Baja United Group's team of executives marry together years of experience with some of the most recognizable brands in the marketing, advertising, and food-and-beverage industries, including In-n-Out Burger, Ketel One, Azunia Tequila, Monster Energy, Pabst Brewing and Budweiser. This experienced team seeks to bring the finest of what the Valle de Guadalupe's numerous wineries have to offer to American audiences and eventually to the world. 


The winemakers of Valle de Guadalupe are primed for incredible growth, and Baja United Group's experienced executive team is uniquely qualified to assist them to realize their potential


But, we're not just looking to capitalize on the hard work and creativity of Valle de Guadalupe's artisans. For us, Baja United Group presents an opportunity to give back to a region that has given us so much. 


Baja United Group will be a sustainable business that provides consistent, ongoing and substantial funding for the Valle de Guadalupe's numerous orphanages and other charities. Invest in Baja United Group today and become part of a growing brand that lives with purpose!

Investment

$5/share│When you invest you are betting the company’s future value will exceed $11M.


Perks

$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.

$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.

$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.

A business with a purpose...

Baja United Group: Our founding principle is to create a business that can unite the vineyard treasures of Baja with consumers of the United States. To promote and cultivate Baja and to enrich the lives of the children in local orphanages.

The Formation of Baja United Group

The co-founders of Baja United Group are Jim Riley, who was previously the founder of Intersect Beverages and Azunia Tequila, and Steve Jugan, formerly with Monster Energy, Pabst Brewing and Budweiser. Both have over 25 years of senior level marketing and business development experience resulting in driving business growth and profitability.  Jim and Steve have spent many years involved in the myriad of treasures that Baja California and the Valle de Guadalupe have to offer.  



Participating in both surfing and off-road racing events -- like the Baja 1000 -- in the region, both Jim and Steve have become intimately associated with the region's various winemakers and breweries, as well as numerous charitable efforts. In particular, both sought to give back to the region by assisting the Valle de Guadalupe's orphanages, such as Rancho El Milagro.

Through their experiences in the region, Jim and Steve see an opportunity to combine their experiences, connections, and passions into one united effort.  With that, the Baja United Group was enthusiastically created.


First, Baja United Group seeks to bring American and ultimately international attention to Valle de Guadalupe's wineries by building strong connections with the wine drinking community. In doing so, it is their hope that they can help promote the economic prosperity of the region. 


Most importantly, the company wishes to build a sustainable business that can give back charitably to this incredible regionThere are so many children in the local orphanages that need help. Your investment will allow for these orphanages to provide the basic daily necessities for these young children.

 

"Baja is making a lot more great wine than you might think."

Los Angeles Times, December 2015

 

Baja United Group's Proven Experience

Baja United Group's team of founders and executives possesses decades of shared experience in:

  • B2B Sales and On/Off Retail Sales
  • Club/Mass/Merch
  • Marketing
  • Social Media
  • Advertising
  • Merchandising
  • Direct-Store Delivery
  • Wholesaler and Distributor Relationships
  • Sponsorships
  • Philanthropy

 

About the Valle de Guadalupe

 

"The Next Napa"

Los Angeles Times

 

Amazing Vintages, Incredible Flavors

As a winemaking region, Valle de Guadalupe is unlike any other in the world. Its unique terroir yields grapes and vintages that explode with flavor and that are often surprising to and entirely intoxicating for even the most experienced wine drinkers.


But, it's not the just the natural environment that yields varietals that are distinct from others that many have experienced. The region's vintners have a flair for experimentation and creativity, yielding collections of new and exciting blends that are as daring as they are lacking in pretense.


With wine drinkers looking for more memorable experiences, the Valle de Guadalupe's winemakers are uniquely poised to deliver.

 

"Millenials answer the call of Mexican wine country."

New York Times, April 2017

 

Promoting the Region

Through the sales and distribution of various Valle de Guadalupe wines, Baja United Group will also promote the valley itself. We believe that travelers and adventurers should have the opportunity to explore this one-of-a-kind region as we have.


Through tours of the region's wineries, we believe that the Valle de Guadalupe can become a popular destination on par with California's Napa Valley. 


We plan to focus upon millennials, who are aren't just looking for the next big thing. They're looking for brands and products that are artisanal, eco-friendly and socially conscious.

 

Baja United Group: Distributing Tantilizing Valle de Guadalupe Wines to the U.S. and Beyond...

As we continue to partner with different winemakers in the region, we are continuing to bolster our selection of exciting vintages:

 

Monte Xanic - Sauvignon Blanc

Crisp on the nose, highly intense and with notes of tropical fruit (guava, soursop, passionfruit, pineapple and mango), fresh citrus (lime and grapefruit), as well as freshly cut herbs and light orange blossom, this vintage possesses quality and a persistent aroma. 

Monte Xanic - Cabernet Sauvignon

This crisp and bright red has an intense aroma of blackberries and red fruit on the nose. With a gentle mouthfeel, this cabernet sauvignon has a round body and soft tannins and finishes with notes of white pepper, cacao and dried chili peppers.

 

"An unexpected wine sanctuary in Baja California"

Los Angeles Times, April 2017

 

Las Nubes - Kuiiy

Possessing a medium- to high-intensity taste, this dry and pleasant wine possesses a balanced acidity. A long-standing fresh wine, its good body and fruity aftertaste confirm its aromatic aspects and elegance.

Las Nubes - Cumulus

This luscious vintage demonstrates the high level of quality that's coming out of the Valle de Guadalupe. A blend of 50-percent Grenache, 40-percent Carignan, and 10-percent Tempranillo, it is full bodied with firm, balancing tannins. 

 

"Is Baja finally uncorking wine success?"

San Diego Union Tribune, March 2016

 

Vena Cava - Big Blend

As a blend of 25-percent Syrah, 25-percent Cabernet Sauvignon, 19- percent Petite Syrah, 17-percent Zinfandel, and 14-percent Grenache, this wine possesses a deep ruby-red color with soft highlights of red fruit, blackberries and plums in the nose.

Vena Cava - Cabernet Sauvignon

A cross between red Cabernet Franc and white Sauvignon Blanc grapes, the deep, rich flavors of the best Cabernet Sauvignon make this exciting variety a popular choice for red-wine drinkers of all stripes and affinities.

 

And Beer, Too...

 

Baja United Lager

We're not just working with the best wineries in Valle de Guadalupe either. We're also working with some truly amazing breweries in order to bring unique and exciting beers with big, bold flavors to the American market.

Baja United Pale Ale

In addition to our debut lager, we will also be introducing a private label Pale Ale into the American market. Like our wines, these two offerings are only just the beginning of what Baja United Group will be offering.

 

Baja United Group's Values

 

We know that the wines and beers of Valle de Guadalupe are going to make a strong impression on American and international audiences. But, we're more than just a distributor for this region's winemaking artisans; we're also a company that believes firmly in creating a community of high moral fiber both within itself and also surrounding its brand...

That's why it's our mission to...

 

Be adventurous, creative and open-minded.

 

Build open and honest relationships.

 

Create a positive team and family spirit.

 

Help others.

Great just isn't good enough.

 

Live with a purpose.

 

Revel in your work.

 

Be Humble.

 

Baja United Group: The Importance of Giving Back

There's no denying the quality of the vintages offered by the wineries of Valle de Guadalupe. We're confident that their unique qualities and flavors, as well as the authentic character of the wineries who have produced them, will make them a hit with wine enthusiasts the world over.


But, what really matters to us at Baja United is giving back to this incredible region. Our team members have a 20-year track record supporting orphanages in Baja California on a regular basis. 


It is our mission to create a sustainable revenue stream that can support these orphanages and other charitable endeavors. A portion of all Baja United Group's proceeds will go to these efforts. We believe that we can provide the much-needed supplies to these orphanages and other charities, all while working in partnership with each property.

 

Baja United Group: Amazing Growth Potential

In only a short time, Baja United Group has generated incredible interest from the fourth-largest distributor in the United States.  We expect that this distributor will be working with us directly to bring some of Valle de Guadalupe's most exciting wines to the American market.


In addition to the incredible experience our team possesses, we're also working with some of the United States' leading minds when it comes to e-commerce. Direct-to-consumer sales will be a pillar of our business and will be powered by the proven VIN65 sales program.


Ultimately, though, it is our incredible wines, beers and experiences, along with our brand's absolute commitment to public service in the Valle de Guadalupe, that will allow us to enjoy incredible success over the many years to come.

 

"Mexico has its own wine country -- and it's amazing!"

Bloomberg, August 2016

What We Know About the U.S. Wine Market

 

Trends in Wine

Wine and spirits are competing for $200 Billion annually in consumer spending. Consumers spend $30 billion annually on wine and $101 Billion on beer annually. This gives us an indicator or where this business is heading and why now is the right time to import products to continue stimulating the US Market. 

 

  • The majority of wine growth is in the $20 - $30 price range according to Nielsen data, total all outlets. 
  • The sources of wine growth currently are in the $9 plus range with significant volume and the 20+ ranges. 
  • 44% of all new wine items in the last two years have been between $9 - $15 and increasing. 
  • Current online trends show that female drinkers prefer Chardonnays in the $35 price range as one of the top selling items. 
  • Blends tend to be leading the way and gaining in popularity. 40% of all new items in 2013-2015 are blends. The wine blends are attracting traditionally less developed wine drinkers that are opening doors to new consumers. Top reasons for buying blends: Great way to experiment, more interesting, better value, taste better, trendy amongst Millennial. (Data captured from Danny Brager at Nielsons)

Trends in Demographics

Millennial Audience

Generations are distinctly different. Millennials like to explore new products, strongly prefer sweeter wines, and enjoy introducing others to their favorite brands, willing to pay more for products/services committed to a positive social and environmental impact.


Millennials requires every industry to think differently: always connected, techno-savvy, multi taskers, positive, optimistic, social minded, green minded, self confident, most educated, very diverse and accepting, more liberal, self expressive, embrace personalization, love to capture life and share, crave feedback if it's good. (Nielsen)

Hispanic Audience

Hispanics, due to their expanding demographic and economic clout and propensity to mix and merge with others even as they seek to sustain their own cultural moorings, are key players in the reimagining of America. (www.americareimagined.com)


  • Los Angeles is the largest Hispanic market in the US at 52.2% of the population in the 21-34 age category.
  • As of the most recent US census, 85% of total US population growth was multicultural: Hispanics 56%, African Americans 16%, Asians 11%
  • Minority births now out number non-Hispanic whites. 
  • 74% of total US workers will be Hispanic between now and 2020.
  • In top 100 US Metro areas Hispanics, African Americans, and Asians make up a majority of under 18 population. Hispanics in CA is 52%, Texas 49% (US Census, The Bookings Institute for above data)
  • The combined buying power of ethnic Americans is growing exponentially faster then other Americans — $456 billion to $560 billion in 1990 to $3.0 trillion in 2013. (Nielsen)

Baja United Group: On the Precipice of Something Great

Although wine enthusiasts have come to understand the tremendous promise of Valle de Guadalupe, distribution networks have been slow to catch on. As things currently stand, many of the region's wineries only operate on 'hand-shake' agreements with a few distributors who have limited reach. Baja United Group will change all of that.


As an importer, we specialize not just in mass importation, but also in brand building and distribution. As such, we can do more than merely get the region's products onto store shelves in the United States. We can help Valle de Guadalupe's unique wineries to find excited and interested audiences outside of the region and eventually around the world.

To start, we will be focusing primarily on building an e-commerce outlet for Valle de Guadalupe's wines and beers. We believe starting out in this manner is wise, as it will allow us to constantly adapt the ever-changing inventories and varietals that the region offers.


Simultaneously, we will also be attacking the top 20% on- and off-premise accounts in Southern California. With established relationships already, this will allow us to get Baja United Group's products in front of influencers who can really help to build our brands' exposure.


The various wineries with which we work have stories that are as incredible as the varietals they produce and the passion that went into producing them. Our branding strategy is to call attention to the incredible stories of these diverse wineries, while also giving customers a direct experience through tours and other experiences in Valle de Guadalupe.

 

In the Press

Why You Might Want to Skip Napa and Visit Mexico’s Wine Country Instead
July 8, 2016

Excellent street food, pristine beaches, a buzzy museum scene—Mexico is known for many things, but wine isn’t necessarily one of them. That’s quickly changing thanks to Valle de Guadalupe, the country’s wine region located in the northern Baja peninsula and just two hours by car from San Diego.

A burgeoning wine country in Baja, California
March 12, 2016

Sure, you could drive north to well-established wine regions around Santa Barbara, or up past the Bay Area to Napa Valley. But just three hours south of Orange County is this largely undiscovered gem with not only world-class wine and food, but also a rich cultural experience.

Forget Margaritas, It’s Time for Mexican Wine
January 3, 2016

Mexican wine is on the up and up following a trending obsession with other Mexican products like tequila, mezcal, and sotol. It also follows the efforts of American and Mexican chefs to bring to light the country's contributions to the food world beyond tortas and black beans.

June 20, 2015

On a trip to Valle de Guadalupe in Mexico, writer Abe Opincar meets talented new winemakers— some of whom moonlight as pilots and oceanographers—and hears rumors of talking gorillas.

The Best Wines of Mexico's Burgeoning Baja Region
July 18, 2014

The next Napa? Not quite, but the Mogor-Badan farm and vineyard, in Valle de Guadalupe—and Drew Deckman's on-site restaurant—is a wonderful, worthwhile destination

Offering Summary

Maximum 214,000 shares of common stock ($1,070,000)

Minimum 5,000 shares of common stock ($25,000)


Company
Baja United Imports, Inc. 
 

Corporate Address
3183 Airway Ave., Suite C Irvine, CA 92626
 

Description of Business
Importation of Beer and Wine from Baja, California. Maintaining a sustainable business model while giving back to local Charities in Baja.
 

Type of Security Offered
Common Stock
 
Purchase Price of Security Offered
$5
 

Minimum Investment Amount (per investor) 
$500












Perks

$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.

$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.

$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Short Term Debt
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Long Term Debt
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Revenues And Sales
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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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