Baja United Group seeks to import beer and wine from Baja California. In particular, we've focused our attention on the Valle de Guadalupe, with which our founders have incredible knowledge and which is also the most exciting, up-and-coming winemaking region in the world.
But, there's more to the story than that. Baja United Group is an importer that seeks to build a sustainable business that can return charitably to the region that has given it so much.
In recent years, vintages from the Valle de Guadalupe have begun to garner international attention, with one vintage even landing on the wine list of the international acclaimed and Michelin-starred restaurant French Laundry. All of this has happened even though there has been no robust distribution network to support the region's burgeoning wineries.
Baja United Group's team of executives marry together years of experience with some of the most recognizable brands in the marketing, advertising, and food-and-beverage industries, including In-n-Out Burger, Ketel One, Azunia Tequila, Monster Energy, Pabst Brewing and Budweiser. This experienced team seeks to bring the finest of what the Valle de Guadalupe's numerous wineries have to offer to American audiences and eventually to the world.
The winemakers of Valle de Guadalupe are primed for incredible growth, and Baja United Group's experienced executive team is uniquely qualified to assist them to realize their potential.
But, we're not just looking to capitalize on the hard work and creativity of Valle de Guadalupe's artisans. For us, Baja United Group presents an opportunity to give back to a region that has given us so much.
Baja United Group will be a sustainable business that provides consistent, ongoing and substantial funding for the Valle de Guadalupe's numerous orphanages and other charities. Invest in Baja United Group today and become part of a growing brand that lives with purpose!
Investment
$5/share│When you invest you are betting the company’s future value will exceed $11M.
Perks
$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.
$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.
$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.
The co-founders of Baja United Group are Jim Riley, who was previously the founder of Intersect Beverages and Azunia Tequila, and Steve Jugan, formerly with Monster Energy, Pabst Brewing and Budweiser. Both have over 25 years of senior level marketing and business development experience resulting in driving business growth and profitability. Jim and Steve have spent many years involved in the myriad of treasures that Baja California and the Valle de Guadalupe have to offer.
Participating in both surfing and off-road racing events -- like the Baja 1000 -- in the region, both Jim and Steve have become intimately associated with the region's various winemakers and breweries, as well as numerous charitable efforts. In particular, both sought to give back to the region by assisting the Valle de Guadalupe's orphanages, such as Rancho El Milagro.
Through their experiences in the region, Jim and Steve see an opportunity to combine their experiences, connections, and passions into one united effort. With that, the Baja United Group was enthusiastically created.
First, Baja United Group seeks to bring American and ultimately international attention to Valle de Guadalupe's wineries by building strong connections with the wine drinking community. In doing so, it is their hope that they can help promote the economic prosperity of the region.
Most importantly, the company wishes to build a sustainable business that can give back charitably to this incredible region. There are so many children in the local orphanages that need help. Your investment will allow for these orphanages to provide the basic daily necessities for these young children.
Los Angeles Times, December 2015
Baja United Group's team of founders and executives possesses decades of shared experience in:
Los Angeles Times
As a winemaking region, Valle de Guadalupe is unlike any other in the world. Its unique terroir yields grapes and vintages that explode with flavor and that are often surprising to and entirely intoxicating for even the most experienced wine drinkers.
But, it's not the just the natural environment that yields varietals that are distinct from others that many have experienced. The region's vintners have a flair for experimentation and creativity, yielding collections of new and exciting blends that are as daring as they are lacking in pretense.
With wine drinkers looking for more memorable experiences, the Valle de Guadalupe's winemakers are uniquely poised to deliver.
New York Times, April 2017
Through the sales and distribution of various Valle de Guadalupe wines, Baja United Group will also promote the valley itself. We believe that travelers and adventurers should have the opportunity to explore this one-of-a-kind region as we have.
Through tours of the region's wineries, we believe that the Valle de Guadalupe can become a popular destination on par with California's Napa Valley.
We plan to focus upon millennials, who are aren't just looking for the next big thing. They're looking for brands and products that are artisanal, eco-friendly and socially conscious.
As we continue to partner with different winemakers in the region, we are continuing to bolster our selection of exciting vintages:
Crisp on the nose, highly intense and with notes of tropical fruit (guava, soursop, passionfruit, pineapple and mango), fresh citrus (lime and grapefruit), as well as freshly cut herbs and light orange blossom, this vintage possesses quality and a persistent aroma.
This crisp and bright red has an intense aroma of blackberries and red fruit on the nose. With a gentle mouthfeel, this cabernet sauvignon has a round body and soft tannins and finishes with notes of white pepper, cacao and dried chili peppers.
Los Angeles Times, April 2017
Possessing a medium- to high-intensity taste, this dry and pleasant wine possesses a balanced acidity. A long-standing fresh wine, its good body and fruity aftertaste confirm its aromatic aspects and elegance.
This luscious vintage demonstrates the high level of quality that's coming out of the Valle de Guadalupe. A blend of 50-percent Grenache, 40-percent Carignan, and 10-percent Tempranillo, it is full bodied with firm, balancing tannins.
San Diego Union Tribune, March 2016
As a blend of 25-percent Syrah, 25-percent Cabernet Sauvignon, 19- percent Petite Syrah, 17-percent Zinfandel, and 14-percent Grenache, this wine possesses a deep ruby-red color with soft highlights of red fruit, blackberries and plums in the nose.
A cross between red Cabernet Franc and white Sauvignon Blanc grapes, the deep, rich flavors of the best Cabernet Sauvignon make this exciting variety a popular choice for red-wine drinkers of all stripes and affinities.
We're not just working with the best wineries in Valle de Guadalupe either. We're also working with some truly amazing breweries in order to bring unique and exciting beers with big, bold flavors to the American market.
In addition to our debut lager, we will also be introducing a private label Pale Ale into the American market. Like our wines, these two offerings are only just the beginning of what Baja United Group will be offering.
There's no denying the quality of the vintages offered by the wineries of Valle de Guadalupe. We're confident that their unique qualities and flavors, as well as the authentic character of the wineries who have produced them, will make them a hit with wine enthusiasts the world over.
But, what really matters to us at Baja United is giving back to this incredible region. Our team members have a 20-year track record supporting orphanages in Baja California on a regular basis.
It is our mission to create a sustainable revenue stream that can support these orphanages and other charitable endeavors. A portion of all Baja United Group's proceeds will go to these efforts. We believe that we can provide the much-needed supplies to these orphanages and other charities, all while working in partnership with each property.
In only a short time, Baja United Group has generated incredible interest from the fourth-largest distributor in the United States. We expect that this distributor will be working with us directly to bring some of Valle de Guadalupe's most exciting wines to the American market.
In addition to the incredible experience our team possesses, we're also working with some of the United States' leading minds when it comes to e-commerce. Direct-to-consumer sales will be a pillar of our business and will be powered by the proven VIN65 sales program.
Ultimately, though, it is our incredible wines, beers and experiences, along with our brand's absolute commitment to public service in the Valle de Guadalupe, that will allow us to enjoy incredible success over the many years to come.
Bloomberg, August 2016
Wine and spirits are competing for $200 Billion annually in consumer spending. Consumers spend $30 billion annually on wine and $101 Billion on beer annually. This gives us an indicator or where this business is heading and why now is the right time to import products to continue stimulating the US Market.
Generations are distinctly different. Millennials like to explore new products, strongly prefer sweeter wines, and enjoy introducing others to their favorite brands, willing to pay more for products/services committed to a positive social and environmental impact.
Millennials requires every industry to think differently: always connected, techno-savvy, multi taskers, positive, optimistic, social minded, green minded, self confident, most educated, very diverse and accepting, more liberal, self expressive, embrace personalization, love to capture life and share, crave feedback if it's good. (Nielsen)
Hispanics, due to their expanding demographic and economic clout and propensity to mix and merge with others even as they seek to sustain their own cultural moorings, are key players in the reimagining of America. (www.americareimagined.com)
Although wine enthusiasts have come to understand the tremendous promise of Valle de Guadalupe, distribution networks have been slow to catch on. As things currently stand, many of the region's wineries only operate on 'hand-shake' agreements with a few distributors who have limited reach. Baja United Group will change all of that.
As an importer, we specialize not just in mass importation, but also in brand building and distribution. As such, we can do more than merely get the region's products onto store shelves in the United States. We can help Valle de Guadalupe's unique wineries to find excited and interested audiences outside of the region and eventually around the world.
To start, we will be focusing primarily on building an e-commerce outlet for Valle de Guadalupe's wines and beers. We believe starting out in this manner is wise, as it will allow us to constantly adapt the ever-changing inventories and varietals that the region offers.
Simultaneously, we will also be attacking the top 20% on- and off-premise accounts in Southern California. With established relationships already, this will allow us to get Baja United Group's products in front of influencers who can really help to build our brands' exposure.
The various wineries with which we work have stories that are as incredible as the varietals they produce and the passion that went into producing them. Our branding strategy is to call attention to the incredible stories of these diverse wineries, while also giving customers a direct experience through tours and other experiences in Valle de Guadalupe.
Excellent street food, pristine beaches, a buzzy museum scene—Mexico is known for many things, but wine isn’t necessarily one of them. That’s quickly changing thanks to Valle de Guadalupe, the country’s wine region located in the northern Baja peninsula and just two hours by car from San Diego.
Sure, you could drive north to well-established wine regions around Santa Barbara, or up past the Bay Area to Napa Valley. But just three hours south of Orange County is this largely undiscovered gem with not only world-class wine and food, but also a rich cultural experience.
Mexican wine is on the up and up following a trending obsession with other Mexican products like tequila, mezcal, and sotol. It also follows the efforts of American and Mexican chefs to bring to light the country's contributions to the food world beyond tortas and black beans.
The next Napa? Not quite, but the Mogor-Badan farm and vineyard, in Valle de Guadalupe—and Drew Deckman's on-site restaurant—is a wonderful, worthwhile destination
Maximum 214,000 shares of common stock ($1,070,000)
Minimum 5,000 shares of common stock ($25,000)
| Company | Baja United Imports, Inc. |
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| Corporate Address | 3183 Airway Ave., Suite C Irvine, CA 92626 |
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| Description of Business | Importation of Beer and Wine from Baja, California. Maintaining a sustainable business model while giving back to local Charities in Baja. |
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| Type of Security Offered | Common Stock |
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| Purchase Price of Security Offered | $5 |
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| Minimum Investment Amount (per investor) | $500 |
Perks
$500 investment will receive 5% off the retail price of up to $2,000 in future wine orders.
$1000 investment will receive 10% off the retail price of up to $2,000 in future wine orders.
$5000 investment will receive 20% off the retail price of up to $2,000 in future wine orders.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
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