SpiritHoods

Animal Inspired Apparel & Goods

SpiritHoods

Animal Inspired Apparel & Goods

Los Angeles, CA
Consumer Products
E-Commerce
We design bold animal inspired fashion & home goods that we feel transforms the way people interact with each other and the world. We believe our products challenge fashion norms and give people exciting new choices when it comes to their personal style. All of our products are made with 100% fake faux fur and we donate 10% of net profits to nonprofits that support endangered animals and preserve their habitat.

$86,687

raised
103
Investors
$15M
Valuation
$2.00
Price per Share
$200.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$86,687

raised
103
Investors
$15M
Valuation
$2.00
Price per Share
$200.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into SpiritHoods:

$200+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Copper Coyote | $500+
Invest $500+ and receive a 10% discount for life (only applies to full price items), access to Investor club, a $100 gift card, and a Official Shareholder Certificate.
$1,000+
Investment
Bronze Bear | $1000+
Invest $1,000+ and receive 15% discount for life (only applies to full price items), access to Investor club, a $200 gift card, and a Official Shareholder Certificate.
$2,500+
Investment
Silver Fox | $2,500+
Invest $2,500+ and receive 5% bonus shares + 25% discount for life (only applies to full price items), access to Investor club, a $300 gift card, and an Official Shareholder Certificate.
$5,000+
Investment
Gold Lion | $5,000+
Invest $5,000+ and receive 10% bonus shares + 30% discount for life (only applies to full price items), access to Investor club, and a $500 gift card.
$10,000+
Investment
Platinum Wolf | $10,000+
Invest $10,000+ and receive 15% bonus shares + 35% discount for life, access to Investor Club, a $1000 gift card, Time with Founders, and a Customized Product (product style must currently be sold online).
$25,000+
Investment
Palladium Panther | $25,000+
Invest $25,000+ and receive 20% bonus shares + 40% discount for life (only applies to full price items), Platinum Investor club, Direct contact with owners, Time with founders, $2500 gift card, and a Customized Product.

Reasons to Invest

  • FAUX FUR FASHION IS THE FUTURE! Be part of a brand that advocates for animal welfare and the #furfree movement in a socially responsible and impactful way (10% of net profits go to endangered animals).
  • We have generated $36M+ in lifetime revenue and grew our gross revenue by 63% between 2018-2021. Our brand has a loyal following of 460,000+ social followers, has delivered over 313,000 Products, and generated over 22,500+ Five-Star Reviews!
  • We have an incredible team with decades of experience, excellent perks if you invest, and have the opportunity to expand globally through a variety of e-commerce platforms and international distribution programs.








OVERVIEW


Where it all began

This is a story of a brand born from the creativity of a burgeoning festival movement and how it became so much more.


The Challenge: Fashion is Boring.

  • People want to stand out, and individuality in personal fashion can be difficult to achieve.
  • Creating social connections can be difficult. People crave fun, connection and new exciting experiences. 
  • Real Fur is not sustainable And harms billions of animals every year.


When you shop with SpiritHoods, you are supporting endangered animals

SpiritHoods donates 10% of net profits to the conservation of endangered animals and their habitat. With your help we continue to raise money and awareness for the beautiful animals of the world, which desperately need our help now more than ever.



Animal Welfare

SpiritHoods is an animal-centric brand recognized worldwide for our iconic collection of faux fur (aka fake fur) products and our tireless efforts to help put an end to the primitive and non compassionate use of real fur. 


We’re not just designers of faux fur products, we’re also friends and partners with several nonprofit organizations who we collaborate with regularly to help endangered animals around the world. From the very start, we’ve donated a percentage of profits to help protect endangered animals and their habitats — it’s just in our DNA. We’re proud to have been awarded cruelty-free recognitions from People for the Ethical Treatment of Animals (PETA) 2 years in a row; receiving their Libby Award for Best Animal-Friendly Clothing Company. In 2019, we donated and collaborated with Animal Tracks Inc., a southern California animal sanctuary for wolves, monkeys, kangaroos, and other exotic animals, to create awareness and to champion animals rescued from the black market pet trade. In 2020, we released a special collab with Panthera (a leading wild cat nonprofit organization) with 100% of proceeds benefiting wild cats around the globe. We’re so proud of what we’ve been able to accomplish so far and we cannot wait to keep doing more.







THE SOLUTION


Make Fashion Exciting





  1. Create Bold animal inspired designs that help people to distinguish themselves from the crowd and feel like rockstars.
  2. Design magnetic products that Inspire interactivity and create playful opportunities for people to connect. 
  3. 100% Faux Fur is the future! Fake fur doesn't harm animals and is what consumers want!



The earliest iterations of the “original SpiritHood” were created for personal use as the funky festival accessory that some might recognize as an iconic staple of festival fashion. The original versions were made for burning man, but once the founders realized how much fun could be had wearing their handmade creations out in the world, they decided it was time to introduce SpiritHoods to the general public. In  2009, SpiritHoods was officially born into the world and in our first year sales toppled $1 million dollars. For our founders, fashion is more than just a statement, the clothes you wear represent your values. When you purchase a SpiritHoods product, you are choosing clothes that support endangered animals, are made of 100% fake fur, and give you the power to stand apart in a crowd and draw in new friendships and connections.


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We are thankful to have a passionate and long standing community of die hard animals (#spirithoods), and over 500,000 active followers across Instagram, Facebook, twitter and others. Our customers consistently give us feedback, product ideas, collaboration suggestions, and so much more.


Life is too short to play it safe!

As a brand with more than a decade of experience, SpiritHoods continues to challenge traditional fashion norms—including the use of real animal fur. SpiritHoods has long since established itself as a leading designer of faux fur (aka fake fur) products and developed a cult-like following that continues to sell out new releases every month. The brand has seen rapid growth and has attracted the attention of major partners like Disney, Hasbro, MLP, and other organizations who early on identified the brand’s unique value proposition as a one-of-a-kind animal inspired fashion company with an empowering mission.



We are thankful to have a passionate and long standing community of die hard animals (#spirithoods), and over 460K+ active followers across Instagram, Facebook, twitter and others. Our customers consistently give us feedback, product ideas, collaboration suggestions, and so much more. Our community has helped us build a powerful brand, kept us on our mission to help endangered animals, and consistently inspired us to innovate.


*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.


We have maintained customer confidence for over a decade. Our community continues to grow and purchase from us because we create innovative products, are attentive to our customers' experience, and listen to / incorporate their feedback.   


OUR MISSION & VISION


We are one of the only all animal-inspired brands in the world

 



A SpiritHood isn't just a product, it's an experience

Our designs transform the way in which you interact with the world, and the way the world interacts with you. They are magnetic, spontaneous, and create new­­ playful interactions wherever they go…


*The above information is based on internal research and management's experience.


With our expansions into apparel (coats, vests, leggings) and then home goods (blankets, throws, pillows, robes), we estimate our value proposition and resonant messaging have become more applicable and scalable to a wider audience. 


With this crowdfunding campaign, we plan to continue expanding our online sales to encompass an ever increasing variety of well designed animal-inspired products that encourage positive change through self-expression.  


Product Success

Today we offer a range of products from plush apparel and headwear to Home Goods and even pet products. A key factor in the success of our product releases is the ability to apply our unique twist onto everyday products like coats, house robes, loungewear, sweaters, and everything in between.


LoungewearA new product category launched in 2022 featuring our ultra soft short pile plush fabric using innovative stretch technology to give unparalleled softness, comfort, and style.This unique fabric took us more than 2 years to develop and has a variety of applications within our upcoming product lines.

 

House RobesHouse robes continue to be one of our best selling product lines and for good reason. All of our house robes feature a deliciously soft fabric that instantly warms the wearer, and promotes a feeling of relaxation. Our animal inspired twist on this everyday wearable will leave you cozy, happy, and playful!  


Plush Accessories

Plush accessories have the potential to be a significant driver of revenue in 2022-23. Accessories include our ultra soft plush stretch beanies, hats, scarves, keychains, fanny packs, faux fur house shoes, and much more. Since our launch of accessories we have seen an increase in add-on purchasing which has helped increase our AOV. 


Strategic Partnerships

We’ve been fortunate enough to partner with successful artists and brands over the years from Black Milk and Disney to artists like Lora Zombie. The positive impact of engaging with like minded communities has elevated both the artist (or partner brand), our brand, and our ability to serve our community. By offering differentiated products and experiences through partnerships, we believe we’ll grow at a faster rate, improve organic growth, drive brand awareness, and serve our community.


Product Development and the Future

SpiritHoods is launching a variety of new product lines in 2022-23 as we position ourselves to minimize dependency on seasonality, improve new customer acquisition, and provide for our extraordinary community of wild animals!  New developments include pet products, backpacks and bags, lightweight animal inspired apparel, house slippers, bodysuits/onesies, accessories, and even animal inspired jewelry. Each product line is meticulously researched, developed, and tested before being launched.  

Recycling, Sustainability and Innovation

Beyond animal welfare, we understand we have a responsibility to not only produce cruelty-free products, but create ones that promote sustainability and global economic wellness. Our commitment to make products that are socially and ecologically responsible is more important now than ever be-faux.



We originally started meticulously minimizing wastage in everything we produce. Then we took it a step further and started utilizing scrap fabrics for our “Throws for the Homeless” project, where we donate hundreds of throws in downtown Los Angeles during winter to help keep the homeless community warm during their difficult times. Today, we’ve begun digging our claws into the research and development of natural-fiber imitation furs to further minimize our economic footprint, and create a faux fur garment that is truly sustainable for both the animal kingdom and the planet. We’re currently experimenting with several manufacturing partners to explore new ways of creating hyper-realistic, fashionable, and high quality natural-fiber and mixed-fiber fake fur products. We can’t take all the credit though. We are very thankful for our suppliers and partners who have supported our efforts and poured millions of dollars into the R&D of natural-fiber fake furs. We anticipate these developments becoming reality in upcoming years and will keep you updated on the progress! 

THE MARKET


The artificial fur industry is expected to grow at almost 16% Compound Annual Growth Rate (CAGR)


From 2021-2025, analysts have predicted that artificial fur’s market cap will grow at 16% per year (representing more than $121M/year), fueled in part by increasing awareness and consideration of animal cruelty and a move away from animal fur.


Festival Fashion & The 2022 Festival Super Seasons

Festival season and “festival style” has quickly become a massive source of income for fresh and innovative fashion brands, and is a prime example of an alternative market where our products thrive. We believe SpiritHoods has been an iconic staple and well known brand within the festival fashion landscape. Research shows that festival fashion is one trend that exploded in years prior to the pandemic. 


By launching SpiritHoods we believe we created a new market segment and filled a void  present in the marketplace. We have found that our creations have resonated with many people looking for ways to more accurately represent their individual style. For many, SpiritHoods is not just a product but a symbol of an adventurous, creative, and free lifestyle that we all aspire to. 


The 2022 Festival Super Season


As the pandemic restrictions are lifted, attendance at music festivals are expected to break previous records (Source). As Festival Fashion Sales return for spring/summer of 2022 SpiritHoods is forecasting conservative revenue growth of  20-30%. (Source)

 

Prior to the Pandemic, In the U.S., there were approximately 32 million people who attended music festivals each year (Source). Research by PWC estimates that by 2022, the live music industry will be worth more than $30 billion, and millennials will have a major hand in that. According to an Eventbrite study, around 82% of millennials have spent money on such experiences in the past year in America. (Source). Additionally, festival frequenters spend anywhere between $500 up to $5,000 on festival related attendance including fashion.(Source)


OUR TRACTION


Over a decade of experience with millions in sales, awards and partnerships


Major Milestones:

  • $36M+ in lifetime sales
  • 460,000+ social media followers
  • 225,000+ happy customers served 
  • 313,000+ products delivered
  • 1.7M+ annual website traffic
  • 44% return customers
  • AOV (Average Order Value) 2021: $217.92  | 2020 $196.07
  • Website Conversion Rate  2021: 1.57% |  2020: 1.24%
  • 22,500+ 5 Star Reviews
  • Winner of the Peta animal cruelty free award 2 years in a row
  • Winner of the ISPO award for best snow inspired garment
  • Previous licensed collaborations include: Disney, My Little Pony (Hasbro), Care Bears, Black Milk, and more!



We ship our products directly to our customers through our website, which is powered by our 6,000 sq. ft. warehouse and HQ. We are 100% online driven with a plan to expand into wholesale sales in 2023. We offer seasonal collections and limited offerings to drive lifetime customer value. As a brand dedicated to self expression, we aim to help foster individuality by offering Limited Edition, Collector Edition, and Artist Edition products in finite numbers. This gives consumers the ability to have one-of-a-kind items while simultaneously creating greater demand and faster sell through rates. Many product releases sell out within days of launching, with select items retailing in secondary markets (ie Ebay, Facebook, Poshmark) for much higher prices than originally purchased. 



WHY INVEST


Embrace the wild side

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Every product on our site is inspired by our animal kingdom. One of our missions is to give people access to a variety of fake fur animal inspired products that are both functional and comfortable. Best of all, they have an innate ability to inspire interaction creating new experiences wherever they go. Designing our products with stopping power in mind means the word-of-mouth sharing that occurs will continue to inspire many to join our community of wild animals.  



After more than a decade of building our brand and as we continue to grow, we will elevate and maintain a focus on projects we believe to be in the best interest of our shareholders and our community. We have demonstrated a capacity for continuous growth, innovation, global recognition, and with your help will continue to serve and grow.



Brothers and Co-Founders Latif Hamilton and Marley Marotta have come together to bring the brand from what many expected to be a quirky fading trend, to a mainstay of the faux fur industry and a household name.





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In the Press

Entrepreneur

How Being a Party Animal Helped SpiritHoods Grow Its Business

Entrepreneur

A Startup With Animal Instincts

Ariana Grande IG

Verified 🐆 @spirithoods 💜 faux of course & the proceeds donate to non profits that help endangered species 💜💜💜

Gazette Review

SpiritHoods Update – What Happened After Shark Tank

Insider Growth

SPIRITHOODS NET WORTH 2022 – SHARK TANK UPDATE

LeaderPost

Spirithoods are popular with Hollywood celebrities

Glamour Magazine UK

Take A Walk On The Wild Side

LA Weekly

SPIRIT HOODS: THE WEIRDEST FASHION STARTUP EVER

CBS NEWS -- THE TALK

Hosts of THE TALK arrive in New Orleans

CNBC

ICONIC TOUR 10 insider tips for winning on ‘Shark Tank’

LA Times Blog

Muppet SpiritHoods: Being green just got a little easier

Daily Mail UK

Kim Kardashian back in favour with PETA as she joins craze for faux fur animal hoods

Bustle

SpiritHoods x Care Bears Is The Perfect Festival Accessory

PETA

Stylish Faux Fur for Every Compassionate Fashionista’s Closet

PEOPLE

Spirithoods: Cool Animal Hats for the Whole Family

Conan O'Brian - Vanessa Hudgens Interview

VANESSA HUDGENS INTERVIEW PT. 2 03/23/11

Offering Summary


Company

:

Spirit Hoods, Inc

Corporate Address

:

309 W 38th St, Los Angeles, CA 90037

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$200.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

400,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$15,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Bird

Invest within the first 72 hours and receive 20% bonus shares

Super Early Bird

Invest within the first week and receive 15% bonus shares

Early Bird

Invest within the first two weeks and receive a 10% bonus shares

Amount-Based:

Copper Coyote | $500+

Invest $500+ and receive a 10% discount for life (only applies to full price items), access to Investor club, a $100 gift card, and a Official Shareholder Certificate.

Bronze Bear | $1000+

Invest $1,000+ and receive 15% discount for life (only applies to full price items), access to Investor club, a $200 gift card, and a Official Shareholder Certificate.

Silver Fox | $2,500+

Invest $2,500+ and receive 5% bonus shares + 25% discount for life (only applies to full price items), access to Investor club, a $300 gift card, and a Official Shareholder Certificate.

Gold Lion | $5,000+

Invest $5,000+ and receive 10% bonus shares + 30% discount for life (only applies to full price items), access to Investor club, and a $500 gift card.

Platinum Wolf | $10,000+

Invest $10,000+ and receive 15% bonus shares + 35% discount for life, access to Investor Club, a $1000 gift card, Time with Founders, and a Customized Product (product style must currently be sold online). 

Palladium Panther | $25,000+

Invest $25,000+ and receive 20% bonus shares + 40% discount for life (only applies to full price items), Platinum Investor club, Direct contact with owners, Time with founders, $2500 gift card, and a Customized Product (product style must currently be sold online). 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Spirit Hoods Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.00 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.


The Company will not incur any irregular use of proceeds.


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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,909,635.00 USD
$1,448,145.00 USD
Cash And Cash Equivalents
$246,812.00 USD
$87,861.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$1,785,189.00 USD
$1,054,539.00 USD
Long Term Debt
$224,500.00 USD
$279,500.00 USD
Revenues And Sales
$4,728,455.00 USD
$4,134,466.00 USD
Costs Of Goods Sold
$1,747,142.00 USD
$1,586,789.00 USD
Taxes Paid
$0.00 USD
$7,068.00 USD
Net Income
$41,189.00 USD
$124,209.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Last Chance to get 10% Bonus Shares!

11 days ago

REMINDER: Don't miss out on the last day to get 10% bonus shares when you invest! 

Offer expires on Wednesday, June 22nd at 9am.


Join the Pack!

Week 1 Campaign Going Strong!

15 days ago


Goooooooood Moooooooorning animals!

It’s been just over a week since our Campaign page launched and we are thrilled to have such a positive response to our brand and the equity offering!  For those of you that invested and are now Shareholders, WELCOME TO THE PACK!  

We couldn’t be more thrilled to have you with us!

If you feel like sharing this opportunity with your community through social or with friends and family, now is the time! If you’ve already done that, you are a rockstar and we are forever grateful 🙏


REMINDER TO FUTURE INVESTORS: The last time based perk offering (10% additional bonus shares) expires at 9am on Wednesday the 22nd. So if you want to grab some extra bonus shares on your investment, this week is the time to INVEST if you haven't already!


QUICK UPDATE: We are heading into summer and kicking off our Festival season with some activations at various events! If you're heading to any festivals make sure to check in with us and see if we’ll have a team out there activating, and come say hi!


If you have any questions or comments be sure to write them below and we’ll get right back to you!

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