The Son of a Barista offering is now closed and is no longer accepting investments.

Son of a Barista

True Italian espresso in a pod

Son of a Barista

True Italian espresso in a pod

Los Angeles, CA
Food & Beverage
Son of a Barista is true Italian espresso in a pod. We believe in the quality and consistency of our coffee so much, we offer a free espresso machine to our customers with their initial starter kit. Our artisan pods pair exclusively with our machine, producing rich and deeply satisfying coffee that would please the palate of even the pickiest Napolitan.

$127,432

raised
132
Investors
$9.96M
Valuation
$1.14
Price per Share
$249.66
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$127,432

raised
132
Investors
$9.96M
Valuation
$1.14
Price per Share
$249.66
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on October 14, 2021 and is no longer accepting investments.

Reasons to Invest

Single cup brewers have overtaken traditional drip coffee makers. Son of a Barista is removing the barrier to entry into the single-serving coffee market by offering a free espresso machine with their initial starter kits.
Son of a Barista has sold more than half a million pods since May 2020 launch and plans to explore b2b ventures with 3 restaurants already using their professional machines.
The company has seen consistent month-over-month growth since launch, paving the way for recurring revenue due to its subscription-based business model.

True Italian espresso at your fingertips

Americans want artisanal coffees—and they want them at their fingertips. While Starbucks and other retailers continue to proliferate, more and more people are realizing that they can actually make lattes and cappuccinos at the touch of a button, in the comfort of their own homes. On top of that, they can end up saving money in the process. Son of a Barista includes a free espresso maker with every starter kit sold, transforming what’s normally a cost barrier into a potential major selling point and loyalty factor. Not to mention— we believe the quality of our artisan coffee is in a league of its own. 

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The Problem


Espresso machines are pricey and the pods they come with can be average quality at best


When it comes to making specialty coffee at home, there remains a key limitation: the crippling cost of an espresso machine. A decent espresso machine for home baristas starts at around $400 and continues into the thousands of dollars. Good pod espresso machines start around $150—still high enough to hold many people back. And beyond the upfront cost, we believe most of the pods currently on the market that we’ve seen produce inferior coffee that simply doesn’t compare to what you get at your favorite coffee shop—let alone from an Italian barista.

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The Solution


The beauty of a gourmet cup of coffee at an even better price point, right in your own home


When it comes to coffee, people crave convenience and easy indulgence. However, many aren’t ready to commit to a multi-hundred-dollar purchase—so we’ve gone ahead and taken that out of the equation.

By removing this point of friction, we’re able to ease our customers’ transition from their previous coffee routine—e.g. Starbucks or drip coffee—and incentivize the uptake of our pod system. In gaining the ease and comfort of our at-home “barista,” customers are never sacrificing for quality; our artisan coffee is fair trade, sourced from AAA coffee plantations, and roasted in Italy using traditional methods.

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The Market


The market for specialty coffee is massive


We don’t need to tell you just how much Americans love their coffee. American coffee drinkers spend an average of around $2,000 on coffee each year. The total addressable market (TAM) for coffee in the US alone is $48B, while the serviceable addressable market (SAM) for specialty coffee in the US is $26.4B. [1], [2].

And while there are 15,000 Starbucks locations in the U.S. as of 2019, lots of people still prefer a good homebrew. In fact, the use of single-cup brewers is growing considerably every year.

Our Traction


In October 2020, the Company surpassed $50,000 in revenue for the month. We’ve already reached nearly $15,000 per month in recurring revenue, sold over 3,000 starter kits and 500k+ pods so far, with five-star reviews pouring in from customers and influencers alike.

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*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

What We Do


Artisan espresso approved by our Italian grandparents


We’re making authentic Italian espresso accessible to the average American consumer. In our facility in Northern Italy, our artisan roasters apply generations of knowledge to create the perfect blends for the most refined coffee palettes. We source our beans from the best coffee growers around the world and take pride in purchasing from responsible growers and treating our partners fairly and ethically. Designed in Italy, our elegant and compact machine is equipped with a high-pressure pump, known to be the heart of the machine, that is capable of brewing more densely packed, finely ground beans—resulting in a richer, creamier, more consistent espresso. 

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The Business Model


Quick uptake and high margins


We’re currently selling direct-to-consumer online, onboarding customers with our $98 starter kit. This kit includes a free machine ($115 value) and 150 pods of coffee. We generate a 32 percent margin on the starter kit, and an 86 percent margin on the coffee pod reorders. Our pods can be purchased through a subscription model, with each box of 30 pods sold for $19.50. 

Our subscription offer is optional, but because initial starter kits come with a free machine that pairs exclusively with Son of a Barista pods, we are able to use this to our advantage and as a factor to increase customer loyalty. Our customer lifetime value is $350 and growing, with an average reorder value of $39.

Moving forward, we plan to expand our customer reach with B2B sales. We already have 3 restaurants in Los Angeles and Long Beach, CA using our machines, serving as our proof of concept. Our pro machines also run on pods, which means consistent, delicious coffee every time and minimal training, saving restaurants time and money.

How We Are Different


Superior gourmet coffee with a lower barrier to entry


We believe that the quality of our coffee is head and neck above the competition—and coffee drinkers have noticed. We’ve already seen customers convert from Nespresso to Son of a Barista, and with no plans to go back. 


The industry standard coffee capsule contains around 5 grams of coffee. While this is good enough for many consumers, it wasn’t good enough for us. We designed our pods to hold 7 grams of coffee, resulting in a much richer, more flavorful brew. And as for the coffee itself, we don’t cut corners. Our beans are sourced only from AAA-certified plantations and roasted exclusively in Italy. 

The Vision


Expand our B2B and B2C Presence


Our goal is to sell over one million espresso machines over the next four years, converting every possible purchase into a lifelong customer. Son of a Barista is on its way to becoming a household name, and the go-to product when it comes to making the best possible espresso drinkEs at an affordable at-home cost. And while our current pods are recyclable, the next generation of pods will naturally biodegrade, no matter how they’re disposed of.

Growth opportunities include:


  • New products: We’ll continue to improve and expand the style and variety of pods we offer, opening up our product to an even wider market. We plan on launching a total of 16 pod variants, including hot chocolate flavors soon!

  • Marketing Strategy: We believe we've been very successful with utilizing online ads and allocating ad spend in the right places. We are always looking for new ways to advertise to keep growing our customer base.

  • B2B & B2C opportunities: Developing our presence further not only in restaurants but bars & hotels (both in their restaurants and partnerships for their in-room coffee machines). Up until this point our traction has been achieved solely through our website, so we also are planning to explore other B2C opportunities such as wholesale, department stores, and grocery.

OUR LEADERSHIP


Experienced chief executives and discerning coffee connoisseurs


Our founding trio brings a wealth of experience and expertise in sales, technology, manufacturing, and advertising. Needless to say, all three can discern between a proper Italian-grade espresso and, well, everything else. Luca Capula, Co-Founder and CEO, previously held the role of VP of Technology at a leading European security firm as well as serving as founder and CEO of ALYT, a Smart Home Company that worked with companies such as Facebook and T-Mobile. Albert Dahan, Co-Founder and Head of Marketing Strategy, co-founded Joe's Jeans, where he achieved over $120M in yearly sales. Equipped with a wealth of manufacturing expertise, he ran all denim production for brands including Abercrombie & Fitch. Eric Dahan, Co-Founder, and Consultant, is an ambitious chief executive with a history in the marketing and advertising industry. He was previously named in Inc's 30 Under 30 CEOs.

Why Invest


The customer reviews say it all


People are head over heels for Son of a Barista. Given the chance, we’re confident that you’ll fall in love too. Society’s obsession with coffee only deepens by the day; more and more people desire barista-quality drinks at the touch of a button, anytime in the morning, afternoon, or evening. By removing the key barrier to entry for espresso machine ownership, we’re seeing phenomenal customer uptake that is only primed to grow. We can’t wait for Son of a Barista to continue sweeping people off their feet, and we’d love you to join us in propelling our product into its next stage of growth.

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Quick Insert

In the Press

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Missing Starbucks? Get gourmet coffee delivered to your door with these services

Offering Summary


Company

:

Son of a Barista Inc.

Corporate Address

:

1221 Hilldale Ave, Los Angeles, CA 90069

Offering Minimum

:

$9,998.94

Offering Maximum

:

$1,069,997.16

Minimum Investment Amount

(per investor)

:

$249.66











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

8,771

Maximum Number of Shares Offered

:

938,594

Price per Share

:

$1.14

Pre-Money Valuation

:

$9,964,942.92











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based Perks

Friends and Family Early Birds

Invest within the first 72 hours and receive 15% Bonus Shares.

Super Early Bird Bonus

Invest within the first week and receive 10% Bonus Shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% Bonus Shares.

 

Amount-Based:

Tier 1 | $500

Invest $500 and receive a free coffee machine.

Tier 2 | $750

Invest $750 and receive a free special edition starter kit (coffee machine + 2 boxes of pods) + 2% Bonus Shares.

Tier 3 | $1,000

Invest $1,000 and receive a free special edition starter kit (coffee machine + 3 months supply of pods) + 3% Bonus Shares.

Tier 3 | $5,000

Invest $5,000 a free special edition starter kit (coffee machine + 6 months supply of pods) + 5% Bonus Shares.

Tier 4 | $10,000

Invest $10,000 and receive a free special edition starter kit (coffee machine + 1 year supply of pods) and 5% Bonus Shares.

Tier 5 | $25,000

Invest $25,000 and receive a free special edition starter kit (coffee machine + 1 year supply of pods) and 5% Bonus Shares.

Tier 6 | $50,000

Invest $50,000 a free special edition starter kit (coffee machine + 1 year supply of pods) and 10% Bonus Shares.

 

*All tiers will receive early access to new products.

** All tiers will receive access to our Investor Club which includes: company updates, access to new products, and invitations to exclusive events.

***All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Son of a Barista, Inc., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes. Any expense labeled “Travel and Entertainment”. Inter company debt or back payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$163,886.00 USD
$138,293.00 USD
Cash And Cash Equivalents
$53,324.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$229,940.00 USD
$63,304.00 USD
Long Term Debt
$166,551.00 USD
$141,766.00 USD
Revenues And Sales
$310,569.00 USD
$0.00 USD
Costs Of Goods Sold
$230,503.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$165,828.00 USD
-$66,777.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Son of a Barista has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Son of a Barista be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Meet the team! - Magnus Lygdback

4 months ago

Hello everybody!

Today we are very excited to share a little bit more of the newest member of our team, Magnus Lygdback.

Magnus is a world-renowned Swedish health and wellness expert, entrepreneur, and lifestyle coach. For over 20 years, he has become known for working with some of the world’s most recognizable actors, musicians, athletes, artists, and high-performance business entrepreneurs.

Throughout his career, Magnus has developed the Magnus Method, a training philosophy that embraces the “ethos of an athlete” — approaching life and fitness with the same specific intensity and structure that an athlete would, whilst also maintaining a balanced and healthy life.

Magnus is a coffee lover and expert. He include it in the diet plans used to train his clients. When we met, and he tried our coffee, he fell in love with it immediately and decided to join our team.

With his expertise Magnus will help us promote the brand in the health and wellness community and thanks to his privilege access to the entertainment industry, Magnus is in a unique position to bring an even larger exposure to our brand.

It's a privilege to have him on our team, please take a minute and say hello in the comments and let us know if you have any questions!

- Luca


Son of a Barista founder Interview

5 months ago

Hey everybody, 

We are very excited about our interview with Travis Brodeen. He asked us a lot of interesting questions about what we are doing, our background and our plans for the future. If you have a minute I think you should check it out to learn more about our company. Let us know what you think and if you have any other questions.

You can find the interview at this link: https://vimeo.com/559681411/077233bb2d 


Son of a Barista reaches 200,000+ views on youtube

5 months ago

We are proud to announce the second video posted on Magnus Method’s YouTube channel. Magnus explains the benefits of coffee in a varied diet and explains the qualities of Son of a Barista coffee to his audiences. 


The exposure we achieved and the interest generated are impressive!

  • In just a couple of days the new video was seen by 23,000 people. 
  • The first video Magnus posted was seen by 189,000 people.

Magnus Lygdback is a world-renowned Swedish health and wellness expert, entrepreneur, and lifestyle coach. For over 20 years, he has become best known for working with some of the world’s most recognizable actors, musicians, athletes, artists and high-performance business entrepreneurs. Throughout his career, Magnus has developed the “Magnus Method”, a training philosophy that embraces the “ethos of an athlete” - approaching life fitness with the same specific intensity and structure that an athlete would, whilst also maintaining a balanced and healthy life.



You can see the full video here https://www.youtube.com/watch?v=dfKXaoK7Gd8

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Son of a Barista has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Son of a Barista be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Coffee Pods Market to Grow by USD 8.53 Billion and Accelerates at a CAGR of Over 5%

6 months ago

A recent report published by leading market research company Techavio brings astonishing news for our market and brings additional support for the position of our company and our offer.

The coffee pods market is set to grow by USD 8.53 billion, progressing at a CAGR of over 5% during 2021-2025.

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. The convenience of using coffee pods will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments.


You can read the full article here.

Last chance to claim week 2 bonus!

6 months ago

Last chance to claim week 2 bonus!


Tomorrow is the last day to take advantage of Son of a Barista 5% bonus share incentive, which will increase your equity holdings by 5% when you make an investment. Don’t miss the chance to maximize your stake in the future of coffee industry.


Invest today to claim an extra 5% in bonus shares!


Not all perks are cumulative.


Gal Gadot training video for Wonder Woman 84 with Son of a Barista Coffee

6 months ago

Hi everyone,

Thank you all for following our progress! We are very excited to be on this journey with you.

Today, we are proud to announce the release of the Gal Gadot training video from the Warner Bros. movie Wonder Woman 84 with Son of a Barista coffee in it! As part of our marketing efforts, we have created an extensive program that involves celebrities and influencers to demonstrate how our amazing coffee fits their lifestyle and diet.


Magnus Lygdback, Ambassador & Coffee Advisor, is a strong believer in how coffee plays a key role in a balanced diet and integrates our products into his training of celebrities to prepare them for their movie roles. 


With over 20,000,000 monthly impressions, Magnus’ YouTube channel is followed by tens of thousands of people across the globe. Capturing his online visibility with his professional endorsement as a nutritionalist and trainer, we believe is a great marketing opportunity for our company.




See the full video here: 

https://www.youtube.com/watch?v=LzjKNXxlFPY


Stay caffeinated!

The Son of a Barista Team

Last chance to claim week 1 bonus!

6 months ago

Last chance to claim week 1 bonus!


Tomorrow is the last day to take advantage of Son of a Barista 10% bonus share incentive, which will increase your equity holdings by 10% when you make an investment. Don’t miss the chance to maximize your stake in the future of coffee industry.


Invest today to claim an extra 10% in bonus shares!


Not all perks are cumulative.

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