Invest in Solar Roadways® and receive a limited edition Investor Coin!
Overview
Imagine a world where walking and driving surfaces offer more than being just a flat place to walk and drive. Innovation is all around us and yet our roads remain the same. Solar Roadways® creates intelligent sustainable infrastructure. By creating robust Solar Road Panels, which can support vehicles up to 250,000 pounds, Solar Roadways® has opened a brand-new market for the solar industry. They are impervious to potholes and modular for faster maintenance. This technology brings safety features that were previously unattainable.
Our calculations show that covering all paved surfaces in the U.S. with Solar Road Panels can produce over three times the energy the U.S. currently uses.
*All images of Solar Roadways® products on this page are of prototype models.
Embedded multi-colored LED lights create lines and signage and eliminate the need for painted road lines. Heating elements help keep surfaces free of snow and ice, making winter safer in colder climates. Embedded microprocessors make every panel intelligent, which opens the door to a whole new world of options for safety and convenience. Solar Road panels can communicate with central control stations providing needed data, and the dynamic LEDs offer the ability for instant communication back to drivers.
Communication with vehicles will be possible too, and thereby the ability to potentially make autonomous vehicles much safer. Solar Roadways® goal is to be able to provide the delivery system for dynamic electric vehicle charging so that eventually electric vehicles can charge on clean sunshine while they drive.
Our “Solar Freakin’ Roadways” video went viral with over 22 million views on YouTube. Our 2014 Indiegogo Campaign broke two Indiegogo Records, and over $2.2 million was raised.
Solar Roadways® has captured the imagination of the world as we invest in a greener, safer future for every country.
We have developed four Solar Road Panel models while doing research and development funded by three U.S. Department of Transportation grants. Our models SR3 and SR4 have had “real world testing” at our public pilot site in Idaho. We are in the process of developing Solar Road Panel model SR5, the fifth iteration of our product. SR5 will become our first commercially available product. All images of Solar Roadways® products on this page are of prototype models.
The Problems
Current paved infrastructure is antiquated, unintelligent, dangerous, slow to maintain, and has no return on investment. The same is true of parking lots, driveways, and all paved walking and driving surfaces. The solar energy that is absorbed by these surfaces is wasted and creates a “heat island” effect, raising the temperature of cities by as much as 1-7 degrees Fahrenheit. We invented Solar Roadways® out of concern for the environment and the climate crisis. Today, the consensus of the scientific community about the perils of climate change for our planet is even stronger.
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Currently, stormwater travels from our roads to our waterways. Pollutants such as antifreeze, oil, heavy metals from cars, fertilizers, pesticides, etc., form a toxic cocktail that travels right into the nearest body of water.
The American Society of Civil Engineers gives detailed report cards on U.S. infrastructure – their latest report gives U.S. roads the grade of D. They state, “America’s roads are often crowded, frequently in poor condition, chronically underfunded and are becoming more dangerous."
The Solution
Solar Road Panels are first and foremost an intelligent infrastructure product designed to be strong enough to be driven on, impervious to potholes, and modular for ease and speed of installation and maintenance. They are designed with tractioned tempered glass, which allows them to be transparent so they can double as a solar panel.
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Although Solar Road Panels can never be as efficient as rooftop solar (since they have to be much more robust), the vast potential market means that they could still more than meet U.S. energy needs.
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Pressure sensors (will be incorporated into SR5, our 5th model) will be able to detect wildlife, accidents and other obstructions and warn drivers to slow down. Future goals include incorporating dynamic chargers so electric vehicles can charge on clean sunshine while they drive and to collaborate with manufacturers of autonomous vehicles. The intelligence of Solar Roadways® can help make their technology safer and could eventually control the vehicles.
We created our prototype Cable Corridor as part of our second U.S. Department of Transportation contract, as one of our tasks was to work on a solution for stormwater. Cable Corridors provide a secure “home” for wires and cables for utilities and data companies and another channel to collect and treat stormwater. This will help prevent power outages, wildfire, increase safety, beautify our landscapes, and help keep our waterways clean.
Solar Roadways® has been collaborating with Utah State University’s ASPIRE (Advancing Sustainability through Powered Infrastructure for Roadway Electrification) program. ASPIRE has the dynamic charging technology and Solar Roadways® has the delivery system, which would allow the EVs to charge on sunshine rather than fossil fuels.
Our Traction
In 2009, Solar Roadways® was awarded its first SBIR (Small Business Innovation Research) Phase I contract.
Phase II
Solar Roadways® was awarded a 2-year $750,000 Phase II SBIR contract by the USDOT in 2011. This funding allowed us to conduct more research and build the world’s first prototype solar parking lot.
More testing was desired by the USDOT, so a Phase IIB SBIR contract was awarded.
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The testing funded by the Phase IIB contract was featured on the cover of Technologies Magazine in March 2020 as Solar Roadways® successfully passed every test.
We won with the most popular votes at the GE Ecomagination contests and Innovation Nation’s Mo Madness contest. We also were included in President Obama’s State of the Union Address after being invited to the first White House Maker’s Faire.
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We were selected as one of Google’s Moonshots and invited to give a Solve for X talk at Google Headquarters in New York City.
Solar Roadways® was honored to appear in the movie YERT (Your Environmental Roadtrip) and was featured in Focus Forward/GE short documentary Solar Roadways®. The YERT team has been filming Solar Roadways® with the intent to create a full-length film.
We spoke and displayed our technology at ConExpo 2017 - the largest construction trade show in North America and is available once every three years.
In October 2020, Solar Roadways® was selected to receive an SBIR contract with U.S. Department of Defense which is being finalized currently. This is sponsored by the Air Force Research Laboratory (AFRL).
The Market
At Solar Roadways®, we aim to change the way we walk and drive as we know it - with potential market penetration to virtually all types of infrastructure.
The global smart cities market size is expected to grow from USD 410.8 billion in 2020 to USD 820.7 billion by 2025.
Although we haven’t yet made our Solar Road Panels available for purchase, we’ve been inundated with requests for a vast variety of projects from business owners, cities and homeowners. Homeowners are enthusiastic about powering their homes with clean energy with solar driveways and patios which double as dance floors and sports courts and can be used for holiday decorating.
What We Do
Solar Roadways® has opened the door for infrastructure to be both sustainable and intelligent. We believe it is time to put our roads and parking lots and driveways to work for us.
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*The graphic above is a computer generated demo of how Solar Roadways® products could work in a parking lot.
We’ve taken the best of infrastructure and married it with the best of solar panels to create a brand-new product category.
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When the time comes to offer roadway applications, cities will find that the dynamic nature of LED lights brings a whole new world of flexible options for the community.
Our Road Map
Since Solar Road Panels have been designed for use on all walking and driving surfaces on earth, the market is wide open. California recently passed laws to become the first state requiring all new homes to have solar. Although we have not begun to accept purchase orders (other than for two pilot sites), interested customers reach out from all over the world, telling us they are ready for the first sustainable infrastructure with an ROI (return on investment).
To date, we’ve developed four iterations of our Solar Road Panels along with the manufacturing process to produce them.
Why do we need funding now? Some customers, such as government entities, require Underwriters Laboratory (UL) approval for electronic products. Since our technology creates a new product category, UL is only able to tell us that it will cost no more than $500,000 for this certification. Solar Road Panels communicate wirelessly so we also need FCC approval (we’ve received a estimated quote of $19,000).
Finally, all the Solar Road Panel models to date have been paired with off-the-shelf microinverters/optimizers. These are designed for rooftop solar and don’t work well with our custom Solar Road Panels. We plan to design our own microinverter and customize it to work directly with our panels to achieve maximum energy harvesting. We’re excited to bring microinverter design in house so that we can offer a complete system to customers and add a new product to our portfolio.
SR5 will be the culmination of all that was learned through laboratory testing, testing at independent universities, pilot site testing, and four design iterations. It will become our first commercially available product. We are currently working with manufacturing engineers and mass manufacturing entities with an eye toward ease of manufacturing for mass production. Costs will drop with economies of scale – our goal has always been to make the panels affordable for the average homeowner.
Reopening the campaign for an additional $1.5 million will allow us to buy some needed equipment and to hire additional help. Additionally, we have found a software company who can create fully functional software which each customer will receive in order to customize the LED lights to create holiday decorating, sports and game options etc. on driveways, patios etc. Business owners will use the software to customize parking lot configurations and add specialty features such as advertising, VIP parking, EV Charging spaces etc.
How We Are Different
We are the “original” Solar Roadways® and our name has become synonymous with this new industry. Solar Roadways® conceptualized and invented what we believe to be the world’s first Solar Road Panel, opening up a new product category for the solar industry.
Competition:
SolaRoad – solar only – located in the Netherlands
Wattway – solar only – located in France
Qilu – solar only – located in China
Platio – solar only – located in Hungary – pedestrian surfaces only
*The founders, CEO and President Scott Brusaw and Vice President Julie Brusaw, hold multiple key patents in relation to its products. These two patents (US 8,907.202B and US D712,822 S) are licensed to the company for use.
The Vision
We have successfully taken our company through three USDOT contracts and all required testing, and four product iterations to reach the point that we are nearly ready for mass production and have the customer interest to support it. Model SR5 is already being designed – it will be our first commercially available product. We believe we have created a viable manufacturing process and are currently in talks with mass manufacturers who can help us tweak that process for speed and efficiency. We feel like this is an ideal time for investors to join us on the journey and help us to move forward quickly for the sake of the planet and all inhabitants.
Our plan is to begin with non-critical infrastructure such as driveways, parking lots, bike paths, playgrounds and sidewalks. Roadways will be last, perhaps two–three years after sufficient non-critical installations. Roadway infrastructure will bring an enormous benefit. In addition to the intelligence, modularity, and clean energy, this system is naturally decentralized, which will bring national security benefits.
Solar Roadways® has captured the imagination of a world in need of change.
OUR LEADERSHIP
Solar Roadways® was founded by husband and wife team Scott and Julie Brusaw.
Scott has a master’s degree in Electrical Engineering. He is the acting CEO and Chief Engineer. He specializes in hardware, firmware, and software. He also doubles as a mechanical, materials, civil, and power engineer. With his experience in creating innovative technologies, Scott also speaks frequently at national and international events.
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Julie has a master’s degree in Counseling Psychology and enjoys being the liaison to interested customers, distributors, collaborators and press. Julie runs all social media platforms, where she responds to a large international fan base.
Scott and Julie are the majority owners of the company and collaborate on all decision making.
Why Invest
Solar Roadways® is paving the way toward a greener future through sustainable intelligent infrastructure. Our research and development was partially funded by the U.S. Department of Transportation through three successful grants. Our proprietary technologies can change the future of transportation. We’ve been inundated with customer requests from all over the world before we’ve been able to achieve the mass manufacturing needed to meet demand.
We’ve had requests from the public and private sectors as our traction continues to grow. We believe our model is highly scalable, as we enter what we view is an essentially limitless market of replacing virtually any paved surface.
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By raising funds and expanding our technology, we can provide sustainable, intelligent infrastructure to make the world a greener and safer place for all.
*All images of Solar Roadways® products on this page are of prototype models.
Links located here
Company | : | Solar Roadways Incorporated |
Corporate Address | : | 721 Pine Street, Sandpoint, ID 83864 |
Offering Minimum | : | $9,996.35 |
Offering Maximum | : | $2,499,997.5 |
Minimum Investment Amount(per investor) | : | $295.75 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 2,197 |
Maximum Number of Shares Offered | : | 549,450 |
Price per Share | : | $4.55 |
Pre-Money Valuation | : | $30,030,000.00 |
COVID Relief
This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary COVID-19 regulatory relief set out in Regulation Crowdfunding §227.201(z).
Expedited closing sooner than 21 days.
Further, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Early Bird
Friends and Family - First 24 hours | 10% bonus shares
Volume
Tier 1 perk ($300) - 15% merchandise discount from our online store until December 31, 2020
Tier 2 perk ($1000) - Investor exclusive coin (design 1)
Tier 3 perk ($5000) - Investor exclusive coins (designs 1 & 2)
Tier 4 perk ($10,000) - Investor exclusive coins (designs 1-3)
Tier 5 perk ($25,000) - Investor exclusive coins (designs 1-4)
Tier 6 perk ($100,000) - Investor exclusive coins (designs 1-4) + receive one of the first SR5 Solar Road Panels produced
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Solar Roadways® Incorporated will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $4.55/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $455. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
We have some exciting news to share! Recently, we entered the xTech Clean Tech competition, sponsored by the Assistant Secretary of the Army (Acquisition, Logistics, and Technology) to help the Army achieve their stated goal “to reduce greenhouse gas emissions by 30%, by 2030” – a very worthy goal in our estimation. They state, “The xTechSBIR Clean Tech competition is seeking novel, disruptive concepts and technology solutions that have both civilian and military applications” – perfect for SR. We passed through the first two elimination rounds over the last few weeks and today we learned that our proposal was selected for a Direct to Phase II award: $1.7 million pending contract finalization to install a pilot site with our Solar Road Panels on an Army Base.
We can’t wait to find out which base we’ll be working with to install Solar Road Panels and showcase features that will be beneficial to the base: Intelligent Infrastructure, Clean Energy, Pothole Free, Dynamic LED Lights and Heating Elements.
A Shareholder Newsletter just went out with more details.
Thank you all for being with us on this journey toward making the world both Greener and Safer with our solar hexagons!
We know that all of you who care about the environment, clean water and air, wildlife, and sustainable living as we do see many reasons to be concerned. But we are hard at work on what we believe to be A Real Solution.
Now more than ever, people tell us that they care about Sustainability and Energy Independence. Thanks to your help, we can soon offer our panels to help meet those goals.
Scott is feeling recovered from his open heart surgery and just had a wonderful check up with his cardiologist who says the surgery was definitely a complete success. What a blessing to be about to continue on with our mission and work to implement it throughout the world. We continue to be grateful to everyone who sent well wishes and prayers.
Today we are sending out a new edition of our Shareholder Newsletter. Please let us know if for some reason you don’t receive it.
Good News Shareholders:
We’ve received FCC (US) and ISED (Canada) approval!
The FCC (Federal Communications Commission) regulates interstate and international communications by radio, television, wire, satellite, and cable in the US. The ISED does the same in Canada.
Our Solar Road Panels have small internal radios. That’s how they “talk” wirelessly. Our USB dongle also contains an identical radio and allows a computer to communicate with the panels. This is used to put new LED patterns in the panels, change the patterns, read the sensors, control the heating elements, etc.
We submitted our panels and dongles to a third-party testing facility and passed all FCC and ISED requirements. We sent the test results to the FCC and ISED simultaneously and received approvals from both agencies.
This is one of the things paid for by the funds we raised on StartEngine. One step closer to that finish line!
We just sent out our Christmas Shareholder Newsletter to each shareholder. Please check all of your folders, but if for some reason you don't see it, please email Julie@SolarRoadways.com.
Wishing you all a very Merry Christmas from snowy North Idaho.
https://solarroadways.com/a-bump-in-the-road/
New blog post written by Scott about his recent open heart surgery for those of you who would like to hear more of the details about this part of our journey. Notes from Julie too. Hope you enjoy.
Thank you all for being with us as Scott recovers.
If you're following us on social media, you already know this, but if you're not, we want to let all of our shareholders know that Scott had open heart surgery last Thursday. He had sudden chest pain, which sent him to the hospital where he was admitted for a variety of tests. That determined that his heart was overall very healthy and strong with no blockages. He had one big problem: his aortic valve was toast and he needed to have it replaced in order to continue on this earthly journey.
Julie tried to post an update here letting you all know, but Scott does all of the StartEngine updates on his computer. She reached out to StartEngine for help but they were not able to do an update for her. She has been keeping everyone updated on social media. We have been so touched by all of the wonderful comments and knowing that people all over the world have been praying.
Scott is recovering much faster than expected and was released from the hospital yesterday, just four days after surgery.
The doctors say the total recovery time is three months, so please be patient if we are not able to respond or handle things as quickly as before.
The big task for this week is to get the challenge coins sorted and ready to mail.
Hi Everyone,
We sent out our first Shareholder Newsletter yesterday. If you are a Shareholder and did not receive it, please let us know. We also asked for any updates on mailing addresses. We’ve ordered the Challenge Coins and want to make sure we send them to the correct addresses.
News:
We have both good and bad news. We like to hear bad news first, so we’ll start with that.
Our two DOD Phase II applications were placed in the “Selectable/NotFunded” Category. We were very disappointed as the funding would have covered the cost of Solar Road Panels for the bases that gave us MOUs. They say if more funding becomes available, we could still be funded.
However, the good news is that our Smart Grid solution was deemed Selectable for an AFWERX STTR Phase II and an AFWERX SBIR Phase II.
This gives any potential government stakeholders a sole source mechanism to deploy our solution to meet their green energy mission requirements through an SBIR (or STTR) Phase III.
Advantages of the Phase III:
• Sole Source (no competition required)
• Have unlimited dollar values
• No time limit between Phase I/II award and a Phase III
• No limit on types of funding (R&D, OMA, OPA, etc.)
• No limit on Government agencies that can create or use the vehicle
We welcome inquiries from any U.S. bases who would like pilot projects.
Now for some really great news: We’ve been following through with our intention to use much of the StartEngine funding toward getting FCC and UL approvals. It’s been a time-consuming process. We sent several panels and communication devices for FCC testing. We’ve passed the tests and now we’re waiting for certification. FCC certification is a type of product certification for electronic and electrical goods that are manufactured or sold in the United States. It certifies that the radio frequency emitted from a product is within limits approved by the Federal Communications Commission (FCC). We’re also getting Canadian approval.
We sent UL an SR4 panel and communication devices. We’re seeking UL approval on the SR5 model currently under design. UL is being very helpful in suggesting ways to quicken the UL approval process.
Scott is working on SR5 design and it’s a very good thing to finally have the funding to be working with UL simultaneously. If we had completed the design and then sent it for UL approval, they might have rejected design components that would have sent us back to the drawing board. So, while it feels like SR5 is taking a long time to finalize, it’s much more time and cost effective to work with them now and learn that they are going to reject a certain component for instance, so that it’s eliminated from the design now. We are currently working to find and settle on some UL approved components such as connectors and safety devices.
Our goal is to have FCC certification, UL approval, and mass manufacturing set up for the model SR5 to be rolled out next year. We are currently working with an automotive manufacturer, who is helping us design SR5 for ease of manufacturing. They have estimated that they can produce 600,000 Solar Road Panels per year at one of their facilities in the U.S. Our goal is and has always been that every panel which is slated for installation within the U.S. will be manufactured in the U.S. They also have several facilities overseas when we’re ready for the foreign market. It’s best for the environment that they be manufactured close to where they are going to be installed to reduce the need for shipping. As part of our mission to make the world a greener and safer place, we are working to make decisions accordingly.
Some of you may have seen DOT Secretary Pete Buttigieg’s video on Twitter where he is standing by some solar panels on a road in Georgia. He spoke in very positive terms about the technology and the help it will be for Electric Vehicles and helping to stop Climate Change. We assume that he wasn’t aware that the panels he was standing next to were made by one of our “copycats” as we like to call them – in France! Many of our supporters tried to direct him to our American company, and we retweeted many of those. We’re reaching out to him and created this photo for him:
If you are not yet following us on social media, we hope you’ll do so. We’re active on Facebook, Twitter, Instagram, and LinkedIn. We vary the content considerably between platforms.
Again, thank you for helping us to make the world a greener and safer place for us all.
Scott and Julie Brusaw
Solar Roadways Founders
Sad news to report. Today we had to make the painful decision to have our beloved Chantilly put to sleep after she had a massive seizure. We knew she had cancer, but she was still enjoying life and not appearing to be in pain. She even went for our daily forest walk this morning. Then she went to work with Scott as she often does and suddenly had a massive seizure. She has been our faithful companion on this journey for almost fourteen and a half years and will be missed more than we can say. She posed for this iconic photo on the SR2 panels. We pray that she is enjoying a great welcoming in Heaven this evening and enjoying reconnecting with her loved ones who went before her.
When the seizure occurred, we were working on our Shareholder Newsletter with the intention of sending it off to our Shareholders today. Please bear with us and we’ll finish it and email it to everyone soon and then post our news in an update as well.
We finally received our complete Shareholder List yesterday. We are working to import all of the names and information into our data base and preparing to order the Challenge Coins for everyone who is to receive one.
Next week we’ll send out our first Shareholder Newsletter and then post a more comprehensive update here with our latest news.
We have created a new email address just for Solar Roadways shareholders: Shareholders@SolarRoadways.com.
As soon as we receive the complete list from StartEngine, we’ll get the coins ordered and send out an email to all Shareholders.
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