Maximum 214,000* Preferred Class B Units ($107,000)
*Maximum subject to adjustment for bonus shares. See 10% Bonus below
Minimum 20,000 Preferred Class B Units ($10,000.00)
|Company||Solar Direct LLC|
|Corporate Address||6935 15th St E Ste 120 Sarasota FL 34243|
|Description of Business||Solar EPC (Engineering, Procurement, Construction) & E-commerce enterprise since 1985|
|Type of Security Offered||Preferred Class B Units|
|Purchase Price of Security Offered||$0.50 / Share|
|Minimum Investment Amount (per investor) ||$100|
The 10% Bonus for StartEngine Shareholders (This bonus period is concluded as of 4:30PM PT on December 20, 2017)
Solar Direct LLC will offer 10% additional bonus units for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of the offering going live.
StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date. This means you will receive a bonus for any units you purchase. For example, if you buy 200 Preferred Class B Units at $0.50 / unit, you will receive 20 Preferred Class B (bonus) Units, meaning you'll own 220 units for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned subscription agreement.
With a FREE Solar Buyers Club (SBC) Leader Membership, you will have the opportunity to simply show other people the obvious benefits of Solar Energy solutions at this unprecedented price point. When they see the light, you see a Bonus check for helping us spread the word. This gives you the ability to indirectly control your own R.O.I. and be an active part in the Solar Revolution!
A Free Club Leader membership in Solar Buyers Club (SBC) allows you to earn cash from referrals in our Affiliate Network. Receive $300 to $1,500 per successful referral, just by telling others about the benefits of going solar; plus make bonuses from people you sponsor. Learn more at SBC Spread the Word!
If you chose, you can help control our success by participating in the growth process; you earn money plus build stock value.
Plus receive Gift Certificates* for renewable and solar products at our online store The Energy SuperMarket, and more...
- $250+ Free 6 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $225).
- $500+ Free 12 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $375)
- $1,000+ Receive a $50 Gift Certificate PLUS Free 24 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $725)
- $2,000+ Receive a $100 Gift Certificate PLUS Free 36 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $1075)
- $4,000+ Receive a $250 Gift Certificate PLUS Free 48 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $1525)
- $8,000+ Receive a $500 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $2075)
- $16,000+ Receive a $1,500 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $3075)
- $32,000+ Receive a $2,500 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page PLUS Tour of facilities and Dinner for two with Management Team at Capital Grille in Sarasota Florida [transportation not included] (Retail Value $4375)
- $64,000+ Receive a $5,000 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page PLUS Tour of facilities and Dinner for two with Management Team at Capital Grille in Sarasota Florida [U.S. transportation included], PLUS a tropical sunset cruise for two on Sarasota Bay on the La Barge, including food and drinks (Retail Value $8,000)
* All perks occur after the offering is completed; Gift Certificates restrictions - no custom or non-stock items; s/h and/or installation not included.
 https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/sectors_in_market.jhtml Based on Fidelity E-Research, Utilities is currently the 10th largest Industry Sector with a Market Cap of $1.32T; which includes Electric Utilities at a Market Cap of $728B with a 17.1% increase over the last year, and Independent & Renewable Electricity at a Market Cap of $86.9B with a 33.4% increase over the last year.
 https://www.youtube.com/watch?v=Kxryv2XrnqM&feature=youtu.be Swedbank Nordic Energy Summit 2016 and https://www.youtube.com/watch?v=2b3ttqYDwF0 Clean Energy Action 2017. Clean Dispruption of Energy and Transportation – Tony Seba, Standford University analyst and recipient of the Clean Energy Action 2017 Sunshine Award. http://fortune.com/2016/04/16/ray-kurzweil-solar-will-dominate-energy-within-12-years Additional source by Ray Kurzweil "Here's Why Solar Will Dominate Energy Within 12 Years".
 Solar Direct LLC – Statement of Operations: Sales & Marketing expenses were $209k in 2015 and $40k in 2017, a reduction of 81%. This resulted from our business model innovation “Solar Buyers Club” customer acquisition engine.
 Costs to Acquire US Residential Solar Customers Are High and Rising https://www.greentechmedia.com/articles/read/costs-to-acquire-us-residential-solar-customers-are-high-and-rising#gs.LQz=M1s
 https://www.youtube.com/watch?v=Hv2XeSrEbnc Visionary Debate “STOP linear thinking solar guys! Now is time for exponential growth” held in San Francisco on Solar Leaders TV Stage at Intersolar North America 2017; the following visionaries: Tony Seba (a serial Silicon Valley entrepreneur, and an instructor in Entrepreneurship, Disruption and Clean Energy at Stanford), Eckhart Gouras, JD., Managing Director of pv magazine group. They discuss the unstoppable exponential growth of solar, and how it will replace the electric utility monopoly empire, which could quite possibly create the biggest transfer of wealth the planet has ever seen. “For solar, for batteries…we are on the cusp of the most transformative disruption in history since the industrial revolution”, Tony Seba (11:55). Based on Seba's analysis, we believe their will be a disruption which will create opportunities similar in nature to the California Gold Rush in the mid 1800's.
 Solar Direct and its predecessor entity has been operational for over 32 years giving long term business acumen in the solar industry; due to the imposing tipping point in which the market may disrupt and possibly explode based on Tony Seba’s research, Solar Direct has created a business model innovation “Solar-to-Scale” which is a possible ground floor opportunity.
 You can also help to control your own ROI by simple passive or active involvement. Investors receive a free limited Solar Leader Membership in the Solar Buyers Club (SBC) as a perk. Passive involvement, promoting SBC to friends and family, can result in additional income from referrals and also bonus funds from SBC Leaders within your affiliate network. Also see  and .
 https://www.investopedia.com/terms/p/passiveincome.asp Money being earned regularly with little or no effort on the part of the person who’s receiving it. Simple word of mouth and use of social networks spreading the word about the benefits of going solar via the Solar Buyers Club.
 This unique option provides the opportunity to earn back a portion or all of the invested cash or more, while keeping your equity stake. In other words, any funds earned from referrals and/or bonuses in the SBC could indirectly offset the funds used to purchase investment units. “Simply signing up as a Solar Buyers Club Leader will not guarantee you any success. Like everything else in life, the path to success requires hard work, discipline, passionate persistence, time management, creativity and a razor blade focus on where you want to go if you ever want to succeed. Not every Club Leader will make money and/or a profit. Your success will depend on you and how much you put into it”. http://lotg.solarbuyers.club/Compensation-Plan/?mitem=28244 Investment Units will not be directly affected by SBC earnings or lack thereof; units purchased remain the property of the owner regardless of involvement or non-involvement in the SBC option. You can effectively improve your ROI of the funds used to purchase Investment Units by offsetting the purchase cost with funds earned via the SBC. Earning subject to income taxation; seek advice from your accountant.
 https://en.wikipedia.org/wiki/An_Inconvenient_Sequel:_Truth_to_Power An Inconvenient Sequel: Truth to Power.
 The majority of consumers who purchase solar use a "solar loan". Many solar contractors and marketers would have consumers think that the loan payment will be less than the electric bill, but this most often is not the case. A typical system size is 10kW, and based on research by this third-party industry leader Energy-Sage, funded by the U.S. Department of Energy, the average installed price is $31,571; after 30% Federal Tax Credit, the loan amount is $22,100. A typical system saves $150.25 per month according to the government site PVWatts. Based on Dividend Solar, a national solar lender, the payment for this sample system would be $151.83 per month (at 4.99APR; rates and payment amounts will vary based on credit score and other factors, so the monthly payment can vary - some consumers will have savings below the utility bill and others may pay more). https://www.energysage.com/solar/financing/solar-loans The amount you want to pay each month will impact the interest rate and the length of the loan. Loans with longer terms will have smaller monthly payments, but you will pay more in interest over the life of the loan. In contrast, payments on solar energy loans with shorter terms may exceed your monthly utility bill savings, but they offer a better value because you pay less in interest over the life of the loan.
 https://www.seia.org/sites/default/files/Fig3-GrowthSolarFallingPrices-2017YIR.png and https://energy.gov/sites/prod/files/2016/05/f32/SC%20Fact%20Sheet-508.pdf
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.