Strengths, Inc.

All-In-One Coaching Platform

Strengths, Inc.

All-In-One Coaching Platform

Provo, UT
Soar, presented by Strengths, Inc, helps you thrive with our AI-powered COACHING and SMARTAUDIO platforms. Our platforms make it easier than ever to connect with the right people and information to continue developing throughout your life. Connect instantly with one of thousands of certified coaches to become a better leader, accelerate your career, enrich your family, or enhance your wellbeing; or let our AI SmartAudio platform stream the right insight to help with your specific growth and goals - in a totally hands free voice-activated setting.


Days Left
Price per Share
Offering Type
Min. Investment


Days Left
Price per Share
Offering Type
Min. Investment

Bonus Rewards

Get rewarded for investing more into Strengths, Inc.

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Early Bird Bonus
Next 7 days | 5% bonus shares
All Investors get Soar Owners Club Membership
Early access and discounts on all products Private owners group meetups & webinars
Tier 1 perk
$500+ Soar branded notebook
Tier 2 perk
$1,000 + Soar notebook plus 1 year subscription to Coach Platform + SmartAudio Platform
Tier 3 perk
$5,000+ 5% bonus shares
Tier 4 perk
$10,000+ earlier perks plus 1 individual coaching session, a $250 value
Tier 5 perk
$25,000+ 4 coaching sessions, a $1,000 value + 10% bonus shares
Tier 6 perk
$50,000+ Team Coaching session a $5,000 value + 15% bonus shares

Reasons to Invest

CEO Paul Allen, founder and former CEO of, has founded multiple platforms, which have each attracted tens of millions of users.
Soar 2019 sales bookings were $930K from pilot customers, prior to 2020 platform launches.
The global smart education and learning market size was valued at USD $182.8 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 17.9% from 2020 to 2027.

Soar A.I. unlocks human potential through personalized training, coaching and curated content

Our Story

The wellbeing of billions of people is at risk due to unprecedented challenges and pace of modern life

We’ve entered an era where technology distracts, divides and depletes us. Most humans are far from thriving at work and in life--which is really what matters most.

We believe in using technology for good. The same technology that is used to addict and manipulate us can instead be used to unlock and unleash our potential by connecting us in real life to inspiring people, caring coaches, and uplifting content, at exactly the right moment.

Soar coaches and tools help you: 

  • Improve your emotional and mental well-being

  • discover your innate talents, 

  • find your life purpose, 

  • strengthen your relationships, 

  • increase your daily motivation, 

  • work productively with others, 

  • lead with courage amplify your contribution to the world.

Our Solution

Soar gives coaches and clients the tools they need to succeed

The Market

The Smart Learning market is massive and growing

The global smart education and learning market size was valued at $182.8 billion in 2019 (source), and is expected to grow at a compound annual growth rate (CAGR) of 17.9%, reaching $680 billion in 2027 (source).

Our Traction

Growing our reach through valuable partnerships with amazing companies

In 2020, the leading coach credentialing organization worldwide, International Coaching Federation (ICF) chose Soar’s platform to provide a global coaching outreach initiative in response to COVID-19. As a result, thousands of certified coaches are joining Soar to participate in the ICF Coaches for Good initiative, which launched on May 19th. Tens of thousands of leaders across the world are being invited to engage a coach through the platform.  We are partnering with other large coaching organizations (of over 200,000 coaches) to deliver coaching at scale across all industries and sectors. 

Sandler Training, the largest professional training organization in the world, selected Soar to launch its MySandler mobile app and Alexa Skill on Soar’s SmartAudio technology.  With nearly 5,000 users since March, the technology has all 5-star reviews across Amazon, Apple and Android marketplaces.  Building on this traction, Soar has a multi-million dollar sales pipeline of similar enterprise implementations of this technology.

Soar’s first SmartAudio subscription products will be available on billions of devices in the coming months. Individual consumers can subscribe to personalized channels. Employers can stream valuable proprietary content to their employees and customers. Soar SmartAudio will include licensed content from some of the world’s most respected publishers, companies and universities. 

Soar’s subscription-based SmartAudio channels will focus on major audiences.  The first five channels in development are:

  • Entrepreneurship

  • Human Resources Professionals

  • Leadership

  • Coaching

  • People Managers

Sales/Booking figures represent only the value of executed contracts, revenue are recognized after the contracts are fulfilled.

What We Do

Soar 5 Year Product Roadmap

Soar will build each of these solutions with virality with hopes to serve hundreds of millions of people.

Coaching: Coaches can run their business back-office via Soar's coaching platform. Additionally, coaches can be discovered by potential clients through a number of online directories and through distribution partners. Clients can post reviews about the impact of their coaching sessions. Clients will be matched with the right coach using Soars smart coach matching system. Soar can broker coaching/training agreements with large employers, and deliver services remotely through our network.

SmartAudio: Soar’s SmartAudio platform makes audio learning easy and user friendly. Perfect for screenless learning on the go, in the car, or on any smart speaker. Soar’s intuitive voice recognition and conversational navigation accommodates learners of all ages and demographics. Soar’s SmartAudio platform intelligently converts archives of information and training content into bite-sized audio clips that are instantly accessible through smart speakers or smartphones. 

Enterprise Licenses: Soar licenses its SmartAudio platform to large brands and employers to help them reach their audience outside the normal work setting. Additionally, Soar’s content & distribution partners work together to bring personalized content to the masses, with subscriptions for various channels and niches. 

User Generated Content: Learners can take this a step further by uploading their own content, creating playlists, and sharing audio clips they find helpful. User-generated content, and viral sharing add a key dimension to digital learning experience. In July 2020, Soar will launch its ListenLater Chrome Extension, which easily converts any web article to audio, and queues it up for the users to listen to later.

Breakthroughs in Voice Computing: Soar continues to innovate and push the envelope in SmartAudio. In early 2020 Soar developed a proprietary formula and filed a patent for its content retrieval technology, which encodes each piece of content with a 1-3 word catchphrase (patent pending). You can instantly retrieve anything in the SmartAudio library by just asking Alexa to “Get…”  With just a few simple commands, Soar AI strings together personalized streams of content, exactly when the user needs it. Users will soon be able to set commute preferences, and then Soar’s AI will weave together audio clips from desired topics into preset increments of listening.

The Business Model

A subscription-based model, with multiple revenue streams

Coaching Platform: Coaches subscribe to our platform for a base price of $29.99 per month in order to receive access to a full suite of back-office client management tools. Soar also sells bulk coaching packages to enterprises seeking coaching, and will soon offer a subscription model to coaching and training for employers. 

SmartAudio: Enterprise licenses start at $10,000 per month.  Ideal customers for the SmartAudio platform are large professional organizations with continuing education requirements for licensing or certification. 

Individual subscriptions to various niches will be priced from $9.99 to $69.99 per month based on the unique value of each channel. Soar will leverage distribution partnerships and build virality into the product to attract millions of subscribers. 

How We Are Different

Our founder has a track record of success

Our CEO, Paul Allen, has built multiple products that have each attracted tens of millions of customers. His track record of Ancestry,, FamilyLink, and others speaks to a rare insight to viral growth. Paul was the Global Strengths Evangelist in Gallup’s Washington D.C. office, forming relationships with hundreds of influential leaders and organizations. Paul’s companies have raised over $110 Million in Angel and Venture Capital and have generated billions of dollars in revenue. 

In just over 2 years, Soar has a growing resume, including:

  • Fulfilled a largescale leadership training project for a U.S. government agency subcontractor 

  • Successfully deployed its SmartAudio platform under the name MySandler in partnership with the top professional training company (5,000 happy customers)

  • Signed a major channel partnership with the leading online career assessment provider

  • Attracted 4000+ certified coaches to the platform

  • In negotiations to license premium content from some of the world's top organizations for its SmartAudio library

  • Garnered support from a world-class roster of advisors and investors

  • Developed API’s for both the coaching platform and SmartAudio platform to extend its technology through integrations and partnerships

The Vision

Every resource in one place

Over time, as our engine becomes more intelligent, we will create new tools including a GPS-like guidance system that knows all the possible paths forward and guides you to the ones that are right for you. Soar’s AI tools will continue to help users learn and grow every day, and connect with people and resources who can help them in each step of life to make the best decisions they can each day. 

We believe that our Voice/AI platform has huge viral potential, to become like a streaming service of life-enhancing audio content with a consumer subscription to all of our licensed audio.  

At Soar, we are working to better humanity. Many people don’t have easy access to coaches, which is where we come in. We connect clients with the coaches and content that will make a difference in their lives.

Our Team

If we were an NBA team you’d say we’d have a pretty good shot at getting to the Finals

Our team includes founders of a dozen companies, such as, as well as the first VP of Marketing at Politico, a pioneer of digital streaming at Microsoft, a top brand & culture designer. Our engineers have experience with scaling up websites to tens of millions of users and our financial director has helped 3 unicorn companies with Series B, C, D, and E funding. We have a championship roster. Bet on our team and we will do all we can to bring the trophy home for all of us to share.

We also have attracted dozens of formal and informal advisors who support us, give us advice, open doors for us, and generally cheer us on.

Why Invest

The world needs a technology platform that is designed from the ground up to help humans thrive

Today’s dollar tech companies started out with good intentions, but their business models are flawed -- they require our data, our attention and our never-ending spending. They utilize screens and psychology to capture our attention at scale--to drive the attention economy.

The enormous hours humans spend using apps and consuming media from screens get in the way of things that matter most -- spending time with people we love, reading great books, pursuing our dreams and passions, developing our talents, connecting with nature, beauty, and art -- and embracing all the good things of life.

Soar’s platform will  use our collective experience and wisdom to surface all those good things, and invite us to disconnect from technology, and reconnect with the things that matter most -- family, friends, coaches, mentors, great authors, speakers, artists, innovators. Soar’s AI-powered recommendation engine and curated content streams will act like a GPS to guide humans to our best possible futures. Soar’s true north is to help humans everywhere thrive at work and in life.

Offering Summary



Strengths, Inc.

Corporate Address


1806 North 500 East, Provo, UT 48604

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class A Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Launching without financial statements.

In reliance on this relief, this offering has been launched without the required financial information. The financial information required by this offering that has been omitted is not currently available and will be provided by an amendment to the offering materials; Once the required financial information has been made available by amendment, each investor should review the complete set of offering materials, including previously omitted financial information, prior to making an investment decision; Note, the financial information certified by the principal executive officer of the issuer has been provided, however, because the issuer had raised over $250,000 for the fiscal year, no investment commitments will be accepted until financial statements reviewed by a public accountant that is independent of the issuer has been provided. 

Expedited closing sooner than 21 days

In addition, in reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and August 31, 2020, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal not direct a transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

All Investors get Soar Owners Club Membership

Early access and discounts on all products

Private owners group meetups & webinars

Early Bird

First 72 hours - Friends and Family | 15% bonus shares

Next 72 hours - Super Early Bird | 10% bonus

Next 7 days - Early Bird Bonus | 5% bonus shares


$500+ (Tier 1 perk - Soar branded notebook)

$1,000 (Tier 2 perk - Soar notebook plus 1 year subscription to Coach Platform + SmartAudio Platform)

$5,000+ (Tier 3 perk - 5% bonus shares)

$10,000+ (Tier 4 perk - earlier perks plus 1 individual coaching session, a $250 value)

$25,000+ (Tier 5 perk - 4 coaching sessions, a $1,000 value + 10% bonus shares)

$50,000+ (Tier 6 perk - Team Coaching session a $5,000 value + 15% bonus shares)

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Strengths, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $0.75 / share, you will receive and own 1100 shares for $75. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Any expense labeled “Travel and Entertainment”. Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$224,106.00 USD
$153,491.00 USD
Cash And Cash Equivalents
$49,739.00 USD
$61,377.00 USD
Accounts Receivable
$9,650.00 USD
$0.00 USD
Short Term Debt
$988,968.00 USD
$494,143.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$490,404.00 USD
$107,966.00 USD
Costs Of Goods Sold
$267,295.00 USD
$42,992.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$2,184,164.00 USD
-$1,513,255.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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