As a company, we pride ourselves on innovation across the business. Innovation with our products, with our company culture and employees, and even with the way that we are seeking investors.
Because innovation never sleeps, we're always looking for new ways to improve upon our products and designs based on customer feedback. The latest improvements we've made are on our our standard buckles, where we were able to remove an extra pin from the original design. This change allowed us to eliminate one more potential weak point, which gives the buckle a more unibody structure that lends well to its overall strength and longevity.
In addition to the removal of a pin, we have also added a snapping feature to our buckles. The addition of a small tab allows the frame of the buckle to snap securely to the face of the buckle, effectively removing any rattling that might have existed on previous models of our buckle.
Finally, we slightly widened the small door that attaches to the leather strap to add more surface area for attachment to the strap. This change also allowed us to add more "teeth" to the door and gave us an opportunity to change the shape of the "teeth" from a cone to a pyramid. This new shape helps the buckle to grip the strap more effectively and also lessens the likelihood of having the teeth tear through the strap.
Overall, these are great improvements that we are really proud of. We are confident that these handful of small changes will make a huge difference for our customers when it comes to the overall use and functionality of our belts. See below for comparison pictures of the changes we made.
As investors, we see each of you as an integral member of our growing SlideBelts team, and as such, we plan to involve you and keep you updated on all new product developments, improvements that we implement, etc. It's important to us to keep you all in the loop in the same way we would with our in-house employees, so look for future updates similar to this moving forward as as we continue to refine and improve our products.
Founder & CEO
(Note: in the images below, the lighter, more distressed looking buckle is the new version. The gunmetal buckle is the old version, used in comparison to show the changes we made. In order from first to last, the images demonstrate: the new shape and design of the buckle teeth, the wider buckle door, and the new buckle design with one pin removed.)