Shark Wheel

We Reinvented the Wheel. Literally.

Shark Wheel

We Reinvented the Wheel. Literally.

Lake Forest, CA
Consumer Products
Transportation
The Shark Wheel is the reinvention of the wheel. It has been scientifically proven to outperform the traditional wheel in most categories including reduced friction in motion, longevity, speed and rough terrain performance.

$307,222

raised
$2,953,176
previously crowdfunded
232
Investors
$42.9M
Valuation
$2.29
Price per Share
$398.46
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.77M
Offering Max
Reg CF
Offering

$307,222

raised
$2,953,176
previously crowdfunded
232
Investors
$42.9M
Valuation
$2.29
Price per Share
$398.46
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.77M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Shark Wheel:

$398+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1
Invest $1,000+ and receive 50% off anything on SharkWheel.com for one purchase. (Excludes electric products).
$2,000+
Investment
Tier 2
Invest $2,000+ and receive a free set of skateboard or longboard wheels on SharkWheel.com.
$4,000+
Investment
Tier 3
Invest $4,000+ and receive a free skateboard or longboard. (Excludes electric products).
$7,500+
Investment
Tier 4
Invest $7,500+ and receive a free custom skateboard or longboard with the inventor's signature, plus 3% bonus shares.
$10,000+
Investment
Tier 5
Invest $10,000+ and receive Tier 1-4 perks + 5% bonus shares and a personal meeting with David Patrick in Lake Forest, California. Lodging and transportation are not included.
$50,000+
Investment
Tier 6
Invest $50,000+ and receive Tier 1-5 perks + 10% bonus shares and free luggage.

Reasons to Invest


  • A fresh alternative to an outdated product: Our high-performing wheels offer a new, innovative option to the standard tire. While standard tires run into issues like flats, rutting, and frequent replacements needs, our Shark Wheel tires are durable and can handle most situations they encounter.


  • High-quality design: Shark Wheel is low friction, fast, maneuverable, easy to swivel with off-road ability, load-capacity, lateral grip, and longevity. Our design can be used both for commercial and consumer products.


  • Endless opportunities: There are many items that require wheels, both big and small. We envision our patented sine wave-shaped wheels helping everything from medical gurneys to skateboards move effortlessly across various terrains.




Overview


Reinventing the wheel, literally


We're offering an innovative alternative to the average wheel.


Our patented sine wave shape was a repeating pattern that our founder and inventor David Patrick discovered all throughout nature and appears to be nature's preferred choice of motion. The sine wave can be seen in how snakes slither, fish and sharks swim, how the planets rotate around the sun, and even how humans walk with an alternating gait. 



Using inspiration from nature, we developed the Shark Wheel, with the aim to make anything using wheels, from ambulance cots to printing spools, move more smoothly and efficiently.



Source: Encyclopedia Britannica

the problem


Industries are reluctant to change


For 5,000 years, the standard wheel has been the go-to design for most types of transportation. In fact, no one considered there could be a better design. The circular wheel was always considered the final design with no room for improvement.


The standard wheel as it stands isn't the ideal. Issues like rutting, flat tires, and the loss of money and time as a result.

The Solution


A great fit for transportation use


Enter the Shark Wheel.


The Shark Wheel is flat on six sides and displays many scientifically proven advantages compared to the traditional wheel. 


The patented Shark Wheel is a great fit for transportation use including wheelchairs, strollers, wagons, farming equipment, military applications, ATV vehicles, shopping carts, tricycles, hand trucks, printers, toys, IV poles, casters, roller skates, luggage, forklifts, office chairs, wagons, vacuums, hospital beds, ambulance cots, other medical equipment and much more. Its patented shape helps to resolve issues like rutting, dealing with flat tires and monetary loss as a result. Our wheels are made to handle various terrains and perform at a high level.





Shark Wheel plans to primarily be a licensing entity. 


The following list is a summary of Shark Wheel’s strategy moving forward.


Brand

  • Skateboarding and roller skating are the only markets that Shark Wheel plans to build a brand, manufacture and warehouse inventory.

Licensing Agreements

  • Shark Wheel plans to license its technology to the vast majority of industries.

  • Shark Wheel plans to license to companies that have specific testing requirements.


 

Manufacturing

  • Shark Wheel plans to only manufacture under certain conditions.

    • Each company must agree to warehouse Shark Wheel’s manufactured product in order for Shark Wheel to sign a Master Supply Agreement.

  • Shark Wheel expects to not obtain large facilities to warehouse large amounts of inventory.

  • Shark Wheel aims to work primarily the with #1 or #2 organization in each market and sign an exclusive agreement with them.

New Products


We've been busy lately


Since our previous raises, we've worked on designing and producing the following products:


Electric Kids SUV

New for 2022 and will be selling on Walmart.com among other places. 

*The above graphic contains an image of a product that is currently not available for general use. 

It is anticipated to be available in Summer 2022.



Mass Market Electric Longboard

This $299 Electric Longboard will be in store at hundreds of Walmart locations starting August 2022 in the e-mobility section. It has what we believe is one of the best in class specs featuring a 20mph top speed and a swappable battery for theoretically unlimited range. 

*The above graphic contains an image of a product that is currently not available for general use. 

It is anticipated to be available in Summer 2022.


Mass Market Skateboard

This $34.99 Skateboard will be in store at hundreds of Walmart locations starting August 2022 and similar Shark products have had proven sell through at Walmart for several years. This is first year Shark Wheel is not going through a distributor and will manage the account directly. We plan to have this board go into the best selling skateboard Walmart locations and expect to be rapidly expanded to other locations if sell through is good.

*The above graphic contains an image of a product that is currently not available for general use. 

It is anticipated to be available in Summer 2022.


Clear Longboard

This CLEAR Longboard begins selling in May 2022 on a Walmart special feature. It includes 72mm Shark Wheels, an acrylic deck that is 100% clear from all angles and a built-in deck light that oscillate colors. Walmart will test to see how well a higher priced (over $100 retail) longboard with added value can sell on Walmart.com. If sell through is good, in store locations could be next.

Farming


Agriculture - Central Pivot Irrigation - Farming Wheel


Shark Wheel won a government grant through the National Science Foundation in January 2018. The grant was for $225,000 to develop a state-of-the-art wheel for the central pivot irrigation industry. After performing extensive customer discovery interviews and graduating through the government's I-Corps program, Shark Wheel learned what the market desires in a wheel:


  • Minimize rutting (the industry's largest issue is digging a trench)
  • Non-pneumatic tire that can never go flat
  • Modular design that makes maintenance easier and more cost-effective
  • Enough traction to traverse clay-based and sand-based soils
  • Priced with the current industry sweet spot


Shark Wheel built a wheel according to what the customer desires. The test was a success in 2018 and Shark Wheel applied for the Phase II portion of the grant. In Q2, 2019, Shark Wheel won Phase II of the grant for $724,313 to optimize the wheel and bring it to commercialization. Shark Wheel subsequently won a Phase IIb grant for $150,000 in 2021.


Shark Wheel already has a signed licensing deal with one company in the industry and and received formal interest in our technology from two industry leaders.


Agriculture may be Shark Wheel's largest industry moving forward and we are already in discussions for our next farming wheel for sprayer applications. 


*The top two images are computer generated demo versions. The other graphic contains an image of a product that is currently not available for general use. It is anticipated to be available in Fall 2022.



The Shark Wheel is named after the shape of shark jaws and through many iterations, Shark Wheel created another biomimetic design for its tire based on the shape of seagull wings. The flexing non-pneumatic, modular lugs of the tire design approximated the flotation of a pneumatic tire. The sine wave shape of the Shark Wheel was placed in the standard tandem configuration on central pivot irrigation machines and the result was a wheel that did not go over the same track as the wheel in front of it. The front wheel moved left-right-left, while the rear wheel moved right-left-right effectively creating a helix shape in the soil. In contrast to a traditional wheel that continues to move along the same track over and over again digging a rut, the Shark Wheel disrupted the soil in a snake-like shape, while the rear wheel pushed the soil back to where it began. This greatly minimized the industry-wide issue of rutting. Shark Wheel estimates an average farmer can save over $27,000 by switching to a sine wave wheel geometry because of less down time due to flat tires, less rutting and greater crop yield.


*Images are computer generated demo versions. Product is still currently under development


The most recent update came from a test farm in New Mexico where the following two successes were documented:


  • 4'' ruts left by traditional wheels transformed into 2'' ruts after running the Shark Wheel in the existing ruts
  • The most severe rutting on this test farm came from Tower #1. Traditional wheels dug a 14'' rut. A track filler was used to give the Shark Wheel a smooth starting point. The Shark Wheels left a mere 1'' rut on the same track

Our Traction


Round and round we go


Shark Wheel has completed products for skateboard wheels, longboard wheels, luggage wheels, pallet jack wheels and most recently printing tape. Shark Wheel plans to extrapolate its current designs to enter other similar industries. 


Shark Wheel has been successful obtaining grants to date. Shark Wheel has won 3 out of 4 grants it has applied for and believes it is a good business decision to seek more grant opportunities. 


The following is a list of awarded grants:


  • FedEx Nationwide Small Business Grant Winner, 2015

  • SBIR National Science Foundation Phase I grant ($225,000). Won in January 2018. 

  • SBIR NSF Phase II grant ($724,313). Won in April 2019. (aligned with multiple industry leaders in the irrigation segment of agriculture). Grant concludes in late 2021.

  • SBIR NSF Phase IIb grant ($150,000). Won in March 2021. 


Shark Wheel has multiple issued patents in the United States, the European Union and China. Shark Wheel is patent pending with multiple other applications in process as well. Investment funds will be used to continue to strengthen the patent portfolio. 


*Images are computer generated demo versions. Product is still currently under development


Shark Wheel already has issued trademarks in the United States and one in China for skateboard and roller skate wheels, as well as luggage wheels and pallet jack wheels. Other trademarks are pending in many industries including, medical equipment, wheelchairs and others.

The Market


We believe the Shark Wheel potential is limitless


We're working across various industries, but there are still many untapped markets and products we can optimize including:


  • Medical - i.e. IV poles, hospital beds
  • Leisure/Consumeri.e. strollers, hand trucks, ATV vehicles, gym equipment, tricycles, toys
  • Commerciali.e. shopping carts, golf carts, large-scale printers, tractors
  • Governmentali.e. military vehicles, planetary rovers


The following products are part of projects that Shark Wheel has signed terms sheets with/in talks with to complete in the near future:


  • Wagons
  • Walkers
  • Kayaks/Stand up paddle carts
  • Office chairs
  • Military cases/coolers
  • Oil/gas industry (roller conveyance)


*Except for the skateboards, the above is a rendering of a future potential product. Images are computer generated demo versions. Certain products are still currently under development not yet available on the market.

Why invest


Help us optimize the wheel


We want to offer a better solution to the standard wheel that allows for safer travel, productive manufacturing, and ease of mobility.


We believe our unique, patented sine shape technology is one of the most efficient options available today.


Join the wave and invest in what we believe is the next evolution of the wheel.


In the Press

Beverly Hills Magazine

COO OF SHARK WHEEL: ZACK FLEISHMAN

ABC

'Shark Tank' business from Lake Forest reinvents the wheel

OC Register

Shark Wheel meets ‘Shark Tank’: Lake Forest company reinvents the wheel, gets on TV show

Shark Tank Blog

Shark Wheel

Heavy

Shark Wheel After ‘Shark Tank’: Interview With COO

The Atlantic

This Guy Reinvented the Wheel ... by Turning It Into a Cube

National Science Foundation

SBIR Phase I: The Reinvention of the Wheel. For Agricultural Uses and Beyond.

Offering Summary


Company

:

Shark Wheel, Inc.

Corporate Address

:

22600 Lambert Street 704-A, Lake Forest, CA 92630

Offering Minimum

:

$10,000.43

Offering Maximum

:

$1,769,750.93

Minimum Investment Amount

(per investor)

:

$398.46











Terms


Offering Type

:

Equity

Security Name

:

Class C Common Stock

Minimum Number of Shares Offered

:

4,367

Maximum Number of Shares Offered

:

772,817

Price per Share

:

$2.29

Pre-Money Valuation

:

$42,867,874.84











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives and Bonuses*

Loyalty Bonus:

For any previous backers or investors in Shark Wheel, when you invest in this live offering you will receive an additional 5% bonus shares.

Time-Based:

Friends and Family Early Birds

Invest within the first week and receive 15% bonus shares.

Super Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares.

Early Bird Bonus

Invest within the first week and a half and receive 5% bonus shares.

Amount-Based:

Tier 1| $1,000+

Invest $1,000+ and receive 50% off anything on SharkWheel.com for one purchase. (Excludes electric products).

Tier 2 | $2,000+

Invest $2,000+ and receive a free set of skateboard or longboard wheels on SharkWheel.com. 

Tier 3 | $4,000+

Invest $4,000+ and receive a free skateboard or longboard. (Excludes electric products).

Tier 4 | $7,500+

Invest $7,500+ and receive a free custom skateboard or longboard with the inventor's signature, plus 3% bonus shares. 

Tier 5 | $10,000+

Invest $10,000+ and receive Tier 1-4 perks + 5% bonus shares and a personal meeting with David Patrick, see incredible Shark Wheel applications in development and listen to David's scientific discovery that led to Shark Wheel's conception. Located in Lake Forest, California. Lodging and transportation are not included.

Tier 6 | $50,000+

Invest $50,000+ and receive Tier 1-5 perks + 10% bonus shares and free luggage.

*Lodging and transportation not included.

**All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Shark Wheel will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class C Common Stock at $2.29 / share, you will receive 110 shares of Class C Common Stock, meaning you'll own 110 shares for $229. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and the Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Any expense labeled “Administrative Expenses” not strictly for administrative purposes.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,374,789.00 USD
$933,810.00 USD
Cash And Cash Equivalents
$402,824.00 USD
$399,968.00 USD
Accounts Receivable
$217,793.00 USD
$92.24 USD
Short Term Debt
$235,921.00 USD
$662,687.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$1,828,108.00 USD
$2,468,579.00 USD
Costs Of Goods Sold
$1,179,068.00 USD
$1,497,454.00 USD
Taxes Paid
$0.00 USD
$23,920.00 USD
Net Income
-$582,108.00 USD
-$584,659.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

8 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Shark Wheel offering. Here's an excerpt describing the specifics of the change:


Issuer is extending campaign end date.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Caster Deal, Battlebots TV Show and More

21 days ago

Casters

It is time to start generating revenue from our past R&D efforts. Such is the case with our 58mm twin casters and our 72mm casters. The industry leader in educational furniture (tables, cabinets, stools, etc) that services most of the STEM and STEAM high school programs in the United States is converting their product line for 2023 to have Shark Wheels! Pictures will be released this year for 2023 launch.

Initial projections once the project is up to speed is 250,000 units annually. The first test order is being put together now for 20,000 units. The best news is that the work on this project will allow us to sell:

  • Office Chair Casters
  • Toolbox Casters
  • Industrial Cart Casters
  • and countless other products that use swiveling wheels

Once one wheel has been completed, it allows us to enter many other markets.


Battlebots

Filming is 6 weeks away. Double Tap is getting ready, training hard for the debut. 


If you don't know the show, you can look it up - it is a strategic robot vs. robot duel. The weapons that are used and the components the machines are built with determine the winner (along with a good driver!). The below picture is the Double Tap team and you will see an extra large Shark Wheel on the top left. That size wheel will be used to carry the machine out on the cart for extra exposure on national tv.




Big Box Retail

September 7th was our official date that we were in stores at Walmart. We already have replenishment orders to fulfill!

Last year when we decided to make a foray into big box retail directly, our sales group reached out to Target. We were not able to secure a meeting - they told us they were set for all of 2022 and they would only take a meeting with us if there was room for us in the assortment...well we just got our pitch date next month for 2023 placement!






Farming, Walmart and More

28 days ago

Invest in Shark Wheel Today!

Here are some updates:

Farming

Here is a snippet from a report that was submitted by one of our test farms. 

"Customer said it is the best track he has ever had on this pivot"

The track after 643 hours of testing was only 2''-3'' deep. If you imagine just walking in mud, it is conceivable that you would leave a 1'' footprint or so. Now imagine 10,000lbs of weight on that same spot - a Shark Wheel has only 2''-3'' of depth in the track (rut), which is the industry's #1 issue. This is huge news for us after many many hours of testing. We are still testing at many farms and the testing will continue through the year.


Previous tests in 2021 showed similar rutting advantages. But, we had load capacity failures on higher weight machines. This season in 2022 - zero load capacity failures.

Walmart

We are live on Walmart for our 2 'MOD' products. MOD products are the products that sit on the shelf on the modular display. This is just the standard in-aisle shelving.


The online orders support the in-store placement. Grab an early holiday present now!

Shark Electric Recharge Board - ELECTRIC BOARD - it's only $299 including shipping for an electric skateboard. And you can purchase additional batteries to keep extending your range (6 mile range to start with, which is sufficient for most riders)

Shark Polyboard Red - POLYBOARD - only $34.94 for the complete skateboard. This board is perfect for kids and lighter weight adult riders.

America's Real Deal

As of now, Shark Wheel is airing on this new FOX Business TV Show on October 8th. The date could change, but has held steady for roughly one month now. A red carpet premiere and an associated appearance on David Meltzer's show (Dave formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire).

Zumiez

Shark Wheel has sold through all of its stock during its first Zumiez run, which was a regional test. In just 30 days, over 40% of all stock was sold. There are 608 Zumiez stores around the country and Shark Wheel is building confidence in its products with the holiday season coming up. Zumiez will be placing another order for Q4, which is exciting to say the least. Our Transparent Emerald color was our fastest selling color, see it below:




Walmart Orders - $500,000?!

about 1 month ago

Hi everyone!

Shark Wheel worked with another Shark Tank company called KaZam to bring our first products to Walmart a few years ago. They were acting as our distributor and they pre-bought inventory for us and successfully sold into Walmart for 3 years with strong sell-through numbers (how quickly the product sells). It was a good choice for us to take a backseat and learn because KaZam also sold inventory into Toys R Us and never was paid. Shark Wheel fortunately was paid upfront, as it acted as the contract manufacturer and was not on net terms.

After Shark Wheel felt it had a good grasp on how to manage the direct-to-Walmart business, it chose to sell into Walmart directly. This removed a tier of margin by removing the distributor relationship and allowed our full product line to be presented.

In the past few weeks, Shark Wheel has received its first Walmart (direct) orders ever! Over $500,000 in purchase orders has come in and we have been shipping to Walmart's headquarters feverishly. Another 23 orders came in today and shipping is fast and furious over here!

Our goal is to add a zero to the orders and have $5,000,000 in purchase orders come during the same time period next year. Shark Wheel is classified as a first year vendor in 2022, which means our store counts and SKU counts have been throttled back compared to previous year. Walmart needs to make sure we can handle the orders from a financial perspective and timeline perspective. Next year, we are expected to receive far greater store counts and SKU counts as we grow the business as a Year 2 vendor.

This year we only have 2 SKUs - see the pictures below (a Red Polyboard and a Black Recharge Electric Skateboard). Our electric skateboard is only $299 retail and has a battery that can be swapped out in less than 10 seconds. Each battery gives you 6 miles of range - long commuters can add to their riding range as they see fit and purchase additional batteries (which gives us technically a 3rd SKU we sell as a standalone battery)

Shark Wheel - Fun Facts and Pictures/Videos

about 2 months ago

Hi everyone!

This is a unique, behind-the-scenes fun facts update.

  • The founders of Shark Wheel met through a scientific pursuit. Years of cosmology and physics as a hobby lead the founders to meet and discuss applications that could be monetized from David Patrick's scientific discovery (still unreleased)
  • The founders of Shark Wheel actually started by forming a wind and water turbine company that was picked up by the Los Angeles Cleantech Incubator
  • Did you know that the first prototype Shark Wheel ever built was a bicycle?! Shark Wheels do not perform well on applications that lean/tilt, but about 100 people tested our very first prototype at Venice Beach, California. See the crazy bike here:  https://youtu.be/39nneUsPs9c
  • We created a pitch video for Shark Tank - this was our very first attempt that is funny to look back on. This video was created right after we shipped our first set of wheels EVER! https://www.youtube.com/watch?v=C7Plkd1o7XI
  • The name of the company, Shark Wheel, comes from the shape of shark jaws. This shows a Shark Wheel laying on its side and actual jaws of a shark:  https://ibb.co/D7xDm3f
  • The inventor, David Patrick, wanted to name the company Sidewinder
  • Did you know sinusoidal-shaped brick walls are stronger than straight walls...and use less bricks! England uses them.
  • The Shark Wheel as I mentioned comes from a major scientific discovery. What moves in a sinusoidal motion in Nature?
    *Weather patterns
    *Jet streams (winds)
    *DNA helix
    *Sharks swimming
    *Dolphins swimming
    *Radio waves
    *Planets moving around the Sun
    *Alternating gait of people walking
  • Shark Wheel is filming and airing on the tv show Battlebots this year. We had extra soft wheels made especially for this application. Not only will the robot have Shark Wheels, but the cart carrying the robot to the battle arena will have custom 14'' Shark Wheels to get some good air time! Here is a sneak peek of the robot named Double Tap that will be fighting with our wheels
  • Here are some of the first press quotes we received when we unveiled the wheel to the public

Big Box Retail

2 months ago

Hi everyone!

Shark Wheel was in Bentonville, Arkansas last week pitching Walmart in person for its 2023 line review. Shark Wheel candidly asked we can become a $100M+/year company. 

Here are some of my notes from the Walmart buyers and from our Walmart sales rep group on how to reach our goal:


  • We believe Shark Wheel is a 'Purple Cow' for Walmart and that is why we have experienced such great sell-through numbers. (If you are not familiar with 'Purple Cow', here is a quote I looked up)

    “Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable.


    Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.”


    -Seth Godin

  • Our online sales are good, but our in store sales are great. We have historically focused more on online sales because the margins are better and the world has moved more and more online of course. Our focus needs to turn here. It is nearly impossible to see our product in a store and not touch it, spin it, ask a question, make a funny face, buy it, etc. It is a purple cow.

  • Building a big business with Walmart is about trust we have learned. They want to not have to worry about your company and know that you are a trusted vendor that can deliver on time, have adequate replenishment inventory and other factors. Here are some of our notes:

  1. From a financial perspective no issues buying enough inventory
  2. Delivering orders on time
  3. Delivering samples on time
  4. Carrying enough replenishment stock
  5. Defect rates under 1.5% (ours our under 1%)
  6. They need to know you study social media trends in the market. They want you to hire influencers to make your brand 'cool'
  7. They need to know that you have a professional design/packaging firm so your packaging (not just your product) is eye-catching and on trend
  8. They want a Walmart expert running this division for us that has experience scaling to these levels
  9. They want emails answered for all requests immediately
  10. Always innovating

I had a discussion with our sales rep group for Walmart after my Walmart buyers discussion. They said xxxxx (name needs to be withheld), an electric product supplier (scooters, hoverboards, etc) went from $0 in revenue in 2015 to over $100M per year just at Walmart in 3 years. They followed the above guidance perfectly. But, they don't have a purple cow. Just a very good team and they have great design and they earned Walmart's trust in them. 

Walmart cannot give us $50M in orders and hope for the best that we can handle it. We need to hire one person to run this division - I have found someone that is likely a great fit. He has sold to Walmart (and every other major retailer) for decades. He has built big box revenue companies to over $50M in revenue.

We continue to get good Walmart orders as is now, in fact, this week alone we have received over $150,000 in purchase orders and over $400,000 in the past month. But, we want to start adding zeroes to those numbers and we need your help!

Shark Wheel Updates!

3 months ago

Hi everyone!

There are 6 days left to invest in order to receive 10% bonus shares plus an additional 5% if you have invested in Shark Wheel previously.

Here are some exciting updates:


  1. Shark Wheel will air on America's Real Deal tv show in roughly 5 weeks. It is a new tv show that will air on FOX and various streaming platforms. It is currently slated for 1 hour time slots for 10 weeks.
  2. Shark Wheels will be featured on BattleBots tv show on a new robot entering the competition. It films in roughly one month from now and airs later this year.
  3. Shark Wheel has received great performance results thus far on its farming irrigation wheel (that is funded by the National Science Foundation). This is expected to be the largest division of the company moving forward.
  4. Shark Wheel will be in over 1,000 Walmart locations for skateboard products starting September 7th this year. We are turning our focus heavily to 'big box retail' and have signed sales rep agreements to cover Walmart, Target, Costco, Sam's Club, Academy, Big 5 Sporting Goods, DICKS, Scheels, Walmart Canada, Costco Canada, Canadian Tire and many more.
  5.  In over one year of focusing on sourcing lower-priced factories, Shark Wheel has been able to reduce its overall Cost of Goods Sold by roughly 50%. This is a monumental number that has happened with a lot of testing and hard work. Our orders and corresponding margins moving forward will be significantly improved.
  6. We are in talks with some of the largest wheel companies in the world right now for our agriculture applications that extend beyond our first point of entry (irrigation wheels). We are developing our second point of entry in agriculture now and are in talks with 3 multi-billion dollar companies that we are under NDA with to accelerate our progress in agriculture.
  7. Shark Wheel becomes a sales company in 2023 and has already begun transitioning accordingly. We have historically been an R&D company with a consumer products division. Now that we have brought several products from idea to commercialization, it is time to begin sales sales sales.

We hope you will join us and be a part of reinventing the wheel!


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