The Shacksbury offering is now closed and is no longer accepting investments.

Shacksbury

Vermont beverage company

Shacksbury

Vermont beverage company

Vergennes, VT
Food & Beverage
Shacksbury is an innovative beverage company that is breaking the mold for light adult beverages. Our Family of Brands target specific audiences within the growing “beyond beer” space while leveraging the robust production and sales infrastructure we built with our cider brand.

$603,085

raised
$1,070,893
previously crowdfunded
294
Investors
$15M
Valuation
$3.66
Price per Share
$497.76
Min. Investment
Common
Shares Offered
Equity
Offering Type
$2.3M
Offering Max
0
Days Left

$603,085

raised
$1,070,893
previously crowdfunded
294
Investors
$15M
Valuation
$3.66
Price per Share
$497.76
Min. Investment
Common
Shares Offered
Equity
Offering Type
$2.3M
Offering Max
0
Days Left
This offering ended on October 30, 2021 and is no longer accepting investments.

Reasons to Invest

Strong revenue growth, from sales of $200,000 in 2015 to $2.2 million in 2020, and distribution in 30+ states. In-house production facility with room to expand to 1 million cases.
Recognized by Food and Wine and Wine Enthusiast, garnering collaborations with Momofuku Restaurant Group, Modern Times Beer, Broc Cellars and more.
The progressive adult beverage market continues to grow by 30% year-over-year and represents a $5.9 billion opportunity.

CAMPAIGN CLOSING


GIF

The Problem


Customers want new, light, beverages - all they are getting is the same hard seltzers

More than ever, consumers are focusing on wellness, originality, and authenticity. The booming hard seltzer category has proven the demand for light alcoholic beverages, however, based on our research most hard seltzer is produced by the same giant corporations fermenting the same refined sugars. We believe the beverages they produce do not adequately address a significant and growing group of adult drinkers (millennials) looking for authenticity and originality.

* SourceSourceSource

The Solution


Authenticity, Innovation, and Better-for-you Beverages

A McKinsey report published in 2020 argues that the growing influence of millennial and gen-Z consumers is upending traditional mass market brand building. Rather than the mass market approach, Shacksbury  has created  a family of brands, each targeting a specific niche market within the beyond beer category.The hallmarks of our  beyond beer brands are: wellness, innovation, great design, and a strong digital presence. 


Shacksbury Cider - New Classic Cider

Shacksbury Cider taps into Vermont’s cider heritage, natural beauty and active lifestyle. It is an established brand with a proven track record, posting an 89% pre-Covid CAGR (2015-2019). We are re-investing in our core lineup of ciders with a likely move to organic certification in 2022. Likewise, we plan to transition from 4 packs to 6 packs, making the brand price competitive with the largest cider brands and hard seltzers.



Easy Wine - Light Wine Made Easy

Easy Wine is light wine (5.8%) that gives wine drinkers the same casual, crushable format beer drinkers have long enjoyed with a taste hard seltzer can’t touch. Wine can be intimidating, so we wrapped our cans in mellow 70’s vibes, and at $12 per 4 pack, Easy Wine is also an easy buy. 


Fairweather Cider Co - Texas Cool

Fairweather Cider’s creative flavors and trippy illustrations embody Austin’s “Texas Cool” vibe. In fall 2020, we acquired Fairweather and, as of this April, expanded its distribution footprint to the entire state of Texas with two incredible distribution partners. 


Lo-Ball - Cocktail-inspired Bevs

Lo-Ball is our lo-alcohol lo-sugar ode to the cocktail that never takes itself too seriously. Our most recent release, a collaboration with WhistlePig Whiskey, is launching Nationally at Total Wines in June, and our first 1,800 case run is pre-sold.


While our original and leading brand Shacksbury Cider provides our company with a strong foundation, each of these new brands are complementary and build on three competitive advantages. We own our manufacturing facility and canning line, with capacity up to 1 million cases; we have a distribution footprint spanning 30+ states; and we have built a strong direct-to-consumer business via our online shop, cider club, and tasting room.

Our Traction


Award-winning cidery, critical accolades, and consistent growth

Shacksbury has seen strong growth since our inception in 2013. Between 2015 and 2019, we experienced an 89% revenue CAGR pre-COVID, and saw $2.2 million in sales in 2020. In July 2020 we finished phase II of our new production facility. We now produce all of our beverages in-house, and we have the capacity to expand to 1 million cases per year.


Likewise, we have steadily built a distribution system, a notoriously challenging task in the alcohol industry, that includes over 30 total states, with six new distributors added in the last twelve months.

Our authentic craft ciders are critically acclaimed, winning the Good Food Award in 2015, 2016 and 2018, taking into account our social and environmental responsibility along with our stellar craftsmanship and flavor. Shacksbury was also named a Top 10 “Brewery” of 2019 by Hop Culture and, our co-founders Colin Davis and David Dolginow were recognized by Wine Enthusiast 40 under 40.

We have been fortunate enough to collaborate with world-renowned food and beverage brands such as Momofuku Restaurant Group, Modern Times Beer, Broc Cellars, WhistlePig Whiskey, and Jasper Hill Cheese. This recognition has allowed us to reach a consumer base including beer drinkers, wine fans and foodies. "I don’t drink cider, I drink Shacksbury" is a thing we hear a lot, and it puts us in a unique position to evolve our brand to focus on the fast growing categories of canned wine and beyond beer beverages.

The Market


Beyond Beer: A bubbling market thirsty for trusted craft products

The total potential market for "progressive adult beverages" (beyond beer) including cider, FMB, canned wine and hard seltzer represents a $5.9 billion opportunity that has grown 30% year-over-year (source). The craft market is approximately $1.5 billion and growing in tandem with the beyond beer market (source).

Source: Nielsen research; Brewers Association; Note: Total market size measured off-premise channels (52-weeks ending 12/28/2019); Flavored Malt Beverages inclusive of hard seltzers, ciders, teas, and kombucha; Applies 2019 craft beer market share of total beer market to the total $5.9BN FMB, RTD, and wine pack market to calculate our approximate addressable market

This sizable high-growth opportunity directly addresses recent consumer demands. For instance, many subcategories within the beyond beer space, such as canned wine and spirits-based cocktails, are experiencing greater than 40% year-over-year growth, as the products within this market meet the needs of health-conscious consumers seeking convenience. (source)

The Business Model


In house production to national distributors and D2C Channels

* Stars indicate new distribution in the past 12 months.

Over the past eight years, we have dialed in our operations, resulting in gross margin profitability since 2016. As of July 2020, after contracting out our canning and bottling operations for the first seven years, we opened our new facility, which is capable of expanding to 1 million cases per year. Through this newly added infrastructure and our growing scale, we expect to reduce our overhead and consumable expenses per case, consequently increasing our profitability. For instance, through bulk purchasing, our average can prices dropped from $0.28 per unit for sleeved cans to $0.15 per unit for printed cans, resulting in considerable savings.

Our operational strategy is backed by a thoughtful sales model, with two distinct sales channels: wholesale distribution and a direct-to-consumer platform. We have partnerships with wholesale distributors in 30+ states, including several large houses, as well as many nimble and talented independents.

 

Likewise, we have relationships with key regional and national retailers, like Trader Joe’s, Whole Foods, Wegman's, Hannaford, HEB, and Total Wine, and independents like Bi-Rite, City Market, and Gold Star Beer. On the bar and restaurant side, we sell to a wide range of places, ranging from Michelin star spots like Gramercy Tavern, Blue Hill, and Taco María to volume keg placements like the Newport Folk Festival, Sour Duck, and Alamo Drafthouse.


Taking into account our ability to scale, distribution network, and retail partners, a key aspect of this raise will be to build out our sales team to fully leverage these assets. We believe the moment is ripe to hire several experienced sales people in key markets.

Our direct-to-consumer sales channels consist of a tasting room in Vermont and an established e-commerce platform. Although we primarily focus on wholesale distribution, our DTC model has seen tremendous growth, with the e-commerce platform alone growing over 221% year-over-year. This overall sales strategy has resulted in an +85% revenue CAGR from 2015-2019, and +50% YoY revenue growth in 2019.

Lost Apple project


Innovating unique flavors and rediscovering Vermont’s early cider tradition

Each fall harvest since 2013, we forage for wild apples that yield dry, food friendly ciders that evoke the style of cider that was consumed before Prohibition. We have sampled thousands of apples and fermented cider from hundreds of unique trees. Of those we have propagated 11 wild varieties via grafting in our own orchard as well as with several local orchards, marking the beginning of our “Lost Apple Orchard.”  The limited release ciders that come from the Lost Apple Project are often sold exclusively via our direct-to-consumer channels, like our Cider Club, tasting room, and online shop.

The Vision


Our beverages on every shelf and growing our network of health conscious drinkers

We plan to continue on the path to building nationally recognized brands. We already sell to many of the top-performing retail chains and aim to continue with expansion to chains such as Costco, Target, and Kroger. With this raise, we are planning to invest in expanding our sales force and are confident that our reputation will attract top talent. This expanded sales team will be able to take full advantage of our impressive distribution network, retail partnerships, and delicious products.


Our goal is to serve as a trusted “flavor guide,” serving consumers beverages they love but didn’t even know they wanted. We will beat the big guys to the next trend and have fun doing it. We plan to double down on our rapidly growing cider club and digital presence to build closer and deeper relationships with our most devoted fans.


We believe that we have the infrastructure, experienced team, and proven track record to deliver on these goals.

OUR LEADERSHIP


A collaborative team and community of passionate beverage enthusiasts

Our team includes experienced and passionate people across the restaurant and beverage industries. Shacksbury was founded by Colin Davis and David Dolginow, lifelong cider champions and entrepreneurs. 

Our goal from the start has been to create jobs and build a team and culture we’re proud of. Our staff of beverage enthusiasts and purveyors of community is behind the constant growth of Shacksbury.

 

We’re proud of the collaborative community we’ve built with our friends and colleagues in the food and beverage world, fostering yearly experiences through our “Harvest Camp” to upkeep our cider-making legacy.

Why Invest


An award-winning cidery, a promising market and innovative beverages prioritizing consumers

Shacksbury grew as an award-winning cidery, distributed across mainstream retailers as a result of hard work, a genuine interest in our craft, and our collaborative spirit. 

Millennials are now driving a consumer shift to new, wellness oriented, “beyond beer” beverages. Shacksbury has proven itself to be at the cutting edge of drink creation. Our trusted recipes, diverse but focused portfolio of brands, and expansive distribution are primed to address this shift.


We believe we have  a tremendous foundation to work from. We’d love for you to be a part of the Shacksbury community as we write the next chapter of our company’s story.

Quick Insert

Offering Summary


Company

:

Shacksbury Holdings Inc.

Corporate Address

:

11 Main St., Vergennes, VT 05491

Offering Minimum

:

$9,999.12

Offering Maximum

:

$3,965,317.20

Minimum Investment Amount

(per investor)

:

$497.42











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

2,732

Maximum Number of Shares Offered

:

1,083,420

Price per Share

:

$3.66

Pre-Money Valuation

:

$15,043,566.24











*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Early Bird

Friends and Family - First 48 hours | 10% bonus shares

Super Early Bird - Next 48 hours | 5% bonus

Volume

Tier 1 $500 - Investor hat

Tier 2 $1,000 - Tier 1 + Mixed 12pk of cans from Shacksbury Cider, Fairweather Cider and Easy Wine

Tier 3 $10,000 - Tier 2 + 1 Year Shacksbury Cider Club membership

Tier 4 $25,000 - Tier 3 + Investor exclusive merch kit 

Tier 5 $50,000 - Tier 4 + Overnight at Basin Harbor Club and Private Barrel Tasting

Tier 6 $100,000 - Tier 5 + Name a fermentation tank (Total of 5 available)

*All perks occur when the offering is completed.

The 10% Bonus for StartEngine Shareholders

Shacksbury Holdings, Inc, will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $3.66/ share, you will receive and own 110 shares for $366. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

During the live offering, investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,583,300.00 USD
$1,273,312.00 USD
Cash And Cash Equivalents
$317,657.00 USD
$50,864.00 USD
Accounts Receivable
$258,623.00 USD
$244,108.00 USD
Short Term Debt
$360,072.00 USD
$819,162.00 USD
Long Term Debt
$1,362,451.00 USD
$649,732.00 USD
Revenues And Sales
$2,213,913.00 USD
$2,845,568.00 USD
Costs Of Goods Sold
$1,776,043.00 USD
$2,410,802.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$396,604.00 USD
-$489,766.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Last Day To Invest, Last Campaign Update!

10 months ago

To our esteemed campaign followers and shareholders,

We SO appreciate everything that you have done to help us move our business forward. We are busy at work transitioning our core ciders to USDA-certified organic and making a big splash in 2022.

Please stay in touch.

Cheers,

Team Shacksbury



Why Invest? Well Q3 Was Stellar!

10 months ago

Hey Folks,

September was our best month ever, with total revenue at approximately $377,000. This stellar month closed out our third quarter sales, with another best. Our best quarter ever! With total sales at approximately $879,000. Needless to say, after a difficult 2020 readjusting to the changes that Covid brought, we are feeling super confident, as we tackle the holiday season and look forward to 2022.

Remember to pick cider for Thanksgiving! Nothing pairs better with turkey than a classic, dry cider.

Warm regards,

Team Shacksbury


Food and Wine features Shacksbury

10 months ago

Hey Folks,

Just yesterday, Food and Wine posted a wonderful piece about wild apples that provides some great information on our Lost Apple Project. Check out the story here!

As always, reading and thinking about wild apples is best done with a can of Deer Snacks in hand.

Cheers,

Team Shacksbury


Campaign Closing Friday!

10 months ago

Hey Folks,

We're entering a final week of fundraising via StartEngine. It has been a wonderful journey thus far and we hope that you'll continue on with us! By the way, we're seeing record sales for our Mixed Pack and hope to continue the trend.

Cheers,

Team Shacksbury


Upcoming Collaboration with Farmhouse Pottery

10 months ago

Hey Folks!

We're excited to tease out that we have a fun project coming down the line with our friends at Farmhouse Pottery in Woodstock, Vermont in time for the holidays. Stay tuned for more information and check out our latest Instagram post for a bit more information!

Also we just launched an amazing collaborative cider with our friends at Portland's award-winning Hunt + Alpine Club. It's delicious and the perfect pairing to sweater weather.

Cheers,

Team Shacksbury


Sign Up For Today's Q3 Webinar Via Zoom

10 months ago

Hey Folks,

We will be hosting an informal Q3 update today via Zoom. To attend, please fill out this form: https://forms.gle/3uEgyxpyw7tmDhA98

Wednesday, October 20 

3:00 - 3:30p ET

Via Zoom

Bonus points if you have a Deer Snacks can in hand.

Cheers!

Team Shacksbury


NEW Product Alert! Easy Wine Red and White

10 months ago

Next week, we will officially release two products in our new canned wine brand, Easy Wine. 

Easy Wine was born out of a simple desire - to enjoy wine like your favorite beer, cider, or seltzer. A need for a wine that was both portable but also flavorful. We wanted an easy wine for leisure time and no other can on the shelf could deliver. So we made one.

These light wines have mellow bubbles and feature a pleasant 5.8% ABV. Easy Wine White is also 0 sugar and 100 calories.

For additional information, visit DrinkEasy.Wine.


Foraging at Apple Hill

10 months ago

Hey Folks,

Every fall (when there are apples on the trees), we head out to Apple Hill in Rochester, Vermont to pick some incredible wild apples as part of our Lost Apple Project. Many of these apples have the tannin, acidity, and aromatics to make complex ciders that pair beautifully with food. We made it there on Friday with our production team and some fellow industry friends. We're excited to incorporate these apples into our Deer Snacks VI or another special cider in 2022.

You can see the iconic barn from Route 73, near route 100, in Vermont. 

Cheers!

Team Shacksbury


Food52 Names Shacksbury As a Top Cider For Fall

10 months ago

Hey Folks,

The great minds at Food52 named Shacksbury on their list for best hard ciders to drink this fall. Learn more at this link!

For a cider that is a wonderful representation of our Lost Apple Project, check out Deer Snacks V via our online shop.

Cheers,

Team Shacksbury

Campaign closing soon!

10 months ago

Hey Folks,

We are excited to announce that our campaign will close just before Halloween on October 29th. Fall, foliage and the apple harvest are in full swing here in Vermont, and we just closed our best month EVER in sales. We hope you'll join our team of shareholders.

Cheers,

Team Shacksbury

NEW Product Alert! Deer Snacks V is here.

11 months ago

Hey Folks,

This year marks our fifth vintage of Deer Snacks, and it's better and more wild than ever. Every year we blend wild foraged apples from the Lost Apple Project to bring you a complex but fun-loving cider.

For the design, we partner with a different artist each year to give the new vintage a fresh look. This year, that artist is Eva Claycomb – the brilliant mind behind our Shacksbury Cellars series.

Don't worry, as always we left some snacks for the deer.

Buy Deer Snacks here!

Cheers,
Team Shacksbury


The 7 Best Hard Ciders to Drink in 2021

11 months ago

We are excited to report that Gear Patrol named Shacksbury's Vermonter as one of the seven best hard ciders to drink this year. Check out the article here!

We hope you have a cider-filled weekend. Check out our shop to grab a 12pack and use this code for a 15% discount: STARTENGINE

Cheers,

Team Shacksbury


Notice of Funds Disbursement

11 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Shacksbury has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Shacksbury be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Collaborative cheese with Jasper Hill Farm

11 months ago

Rosé… but make it cheese!

We want to let you know that our friends at Jasper Hill in northern Vermont just dropped a new limited-edition Shacksbury Rosé-washed Mini Harbison! Find it now exclusively at Whole Foods stores in the Northeast and grab a Shacksbury 4pack while you're at it!

Shocking to no one, it's delicious.


Check Out Our New StartEngine Video

11 months ago

Hey Folks,

After two months of work brainstorming, shooting, and editing, we've come up with a great new video for our StartEngine campaign. With sweater weather and the fall apple harvest upon us, we are energized to take our campaign to the next level. 

Grab a Vermonter and check it out this weekend.

Cheers,

Team Shacksbury

Mid-year Update Today at 3:00p ET

12 months ago

Hey Folks,

We'll be having our mid-year update today at 3:00p ET via Zoom.

Sign up form here: https://forms.gle/RiaaCsdwWh5oqbXP9

Agenda:

- Tour of new facility in Vergennes, Vermont

- Sales

- Production

- Product Overview

- Marketing

- Questions

We look forward to meeting some of you soon.

Best,

Team Shacksbury

Notice of Funds Disbursement

12 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Shacksbury has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Shacksbury be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Mid Year Update Round II via Zoom on Sept 2

12 months ago

Hey Folks, if you were unable to make last week's meeting, we are hosting another round of it on September 2nd at 3pm ET. For those who attended last week, this presentation will be identical so no need to join.

Sign up form here: https://forms.gle/RiaaCsdwWh5oqbXP9

Warm regards,

Team Shacksbury

Mid-Year Report Webinar On Thursday at 3:00p ET

12 months ago

Hello Folks,

Please signup here for our webinar on the first half of 2021.

http://eepurl.com/hvEcAH

It will be held via Zoom. We'll give a live tour of our facility; discuss 2021 sales, production, and marketing; and provide ample time for questions.

Thursday, August 19 at 3:00p ET

For those who cannot attend this Thursday, we have a second date available on Thursday, September 2 at 3:00p ET.

Warm regards,

Team Shacksbury

Webinar Registration

about 1 year ago

Good afternoon Folks,

We have moved our webinar to Thursday, August 19 at 3:00p. Please sign up here: http://eepurl.com/hvEcAH

Agenda and materials coming early next week.

Warm regards,

David

The Official Cider of Rooted Vermont

about 1 year ago

Gravel bike racing is the fastest growing segment of the cycling community, and Vermont has a seemingly endless number of gravel roads. The Rooted Vermont gravel cycling event showcases the best dirt roads and our bucolic Vermont lifestyle. With that in mind, we're thrilled to return as Rooted's official cider sponsor. Our friends at Zenbarn will be serving up Shacksbury Cider at the finish line this year. 

Aurelia, David, and John will endeavor to complete the 48-mile course and will look for high fives at the finish line!

SAVE THE DATE: Webinar for mid-year report on 8/12

about 1 year ago

We host an annual shareholders meeting during the first quarter of each year, typically on the Friday before President's Weekend, so folks can come up and visit and then do some skiing here in Vermont.

This year, we're excited to kick off a mid-year update that we will host via Zoom on Thursday, August 12 at 3:00p ET. We recommend visiting our online shop to secure a special cider or two for the meeting. Use code STARTENGINE for a 15% discount.

More soon with regard to the exact agenda but expect to get a first look at upcoming cider releases, the latest on our production facility and on the sales front, and challenges that we're up against this year. We hope you can make it! Till then, we'll keep the cans rolling.


Lo-Ball Feature at Total Wines

about 1 year ago

We are rolling out a program with Total Wines throughout the country to feature our WhistlePig Whiskey x Lo-Ball Cider. The product is now available in over 100 Total Wine stores in 10 different states. In certain Total Wine stores, we're also lucky enough to setup a Shacksbury and WhistlePig-branded rack that will help catch the attention of shoppers.

Use our new, handy "Find Us" tool on our website, in order to locate a retailer, bar or restaurant near you.

WhistlePig Whiskey x Lo-Ball Collaboration

about 1 year ago

Shacksbury and WhistlePig have had a special relationship since our earliest days. Our co-founder Colin's farm, where Shacksbury began, neighbors WhistlePig's farm. We have been collaborating on everything from events to products to supplier trips since we began in 2013. 

When we decided to do a limited edition barrel project this winter, it only seemed natural to reach out to WhistlePig. They were kind enough to roll over a couple of their Vermont white oak barrels for the project. The resulting Lo-Ball is easygoing at just 4.8% alc/vol. with fresh apple flavor complimented by the dry, spicy character you would expect from rye barrels.

This product has a special feature in select Total Wines throughout the country.

Shop and learn more here.


Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Shacksbury has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Shacksbury be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Basque-Style Cider Is On The Rise, says Cider Culture

about 1 year ago

Cider Culture, the official publication of the American Cider Association, posted a great article about the rise in Basque-style ciders, and our new release, Luna, is featured prominently. Our partnership with Ainara Otaño, owner of Petritegi Sagardoa outside of San Sebastian in the Basque country, dates back to Shacksbury's first vintages. 

The article reads, "One new release that also not only pays homage, but actually incorporates imported Basque cider, is Shacksbury Cider’s Luna. This is the first release in the new Shacksbury Cellars line, a series of innovative special-release ciders, hybrid wines and co-ferments, that speak to Shacksbury’s experimental roots."

Read more here!

Invest BIG and stay at Basin Harbor Club

about 1 year ago

We want to send a friendly reminder that investors at $50,000+  will earn an overnight at Basin Harbor Club, in addition to the tiers 1-4 rewards. Beginning in 2018, we created a special edition rosé cider for Basin Harbor, and we've been delighted to work closely with them every season since. The Club resides right on Lake Champlain and is only 15 minutes away from Shacksbury HQ.

Learn more here.


We're Back at Newport Folk Festival

about 1 year ago

Team Shacksbury will be returning to Newport, Rhode Island for our fourth year sponsoring the iconic Newport Folk Festival. We'll be on the pier pouring Rosé and we want you to join us at this SOLD OUT event!

We're GIVING AWAY TWO DAY PASS TICKETS to one lucky winner to come sip cider and enjoy the festival on Tuesday, July 27th.

Here's how to enter:
1. Join the Shacksbury Family as a StartEngine Investor.
2. New and existing investors share your information in this survey link.
3. Stay tuned, the winner will be announced Monday, July 12th.


60% YoY growth in June

about 1 year ago

With the summer months in full swing, we have just wrapped up our best month ever, showing 60% YoY growth in June 2021 over June 2020. We attribute this growth to a number of factors, including: the loosening of Covid restrictions and the surge  in business at bars and restaurants, new brands and new distributors coming online, and the growth of core products. Woo-hoo!!


Gear Patrol Posts On Easy Wine

about 1 year ago

Gear Patrol posted an article "The 7 Best Things We Drank in June" and Easy Wine made the list!! The article reads:

"The folks at Shacksbury Cider make a mean can of cider, and they're just now getting into canned wines. Easy Wine is a 5.8 percent ABV rosé that's like a mix between a spritz — rosé mixed with sparkling water — and a piquette — a low-ABV wine made with leftover grapes from the wine-making process. The wine is light and refreshing, and it still has a decent enough booze content to bring about a nice buzz."

Check out the article here!

Please Meet Shacksbury Light

about 1 year ago

Our Cider. Only Lighter.

Please may I introduce you to Shacksbury Light – the sessionable summer cider of your dreams. It's everything you know and love about our cider, only lighter. At 100 calories and 0g sugar, this 4.2% alc/vol crusher was made to be enjoyed in the great outdoors. Light is cooler-ready and guaranteed to be your new guilt free go-to all summer long.

Use this code for a 15% discount: STARTENGINE

Shop here.

NEW Distribution alert: Kansas City metro area

about 1 year ago

It's a homecoming! Though Shacksbury co-founder David Dolginow lives a few miles from HQ here in Vermont, he remains a proud supporter of the Kansas City Royals and Chiefs, and KC Barbecue and water fountains, and all other things KC. 

Shacksbury is now available for sale in the greater Kansas City area in partnership with Central States Beverage, the same distributor that sells Boulevard Brewing.

Learn more here.

Meet our newest limited release, La Luna

about 1 year ago

Shacksbury Cellars is a collection of bottles that bring us back to our roots. These ciders and wines are handpicked to highlight our Lost Apple Project, our barrel program, creative collaborations and unique craft ingredients. 

We're pleased to release La Luna, which is an electric alchemy of dry Basque cider from Spain, blended with local Vermont La Crescent grapes.

Learn more here.

Vermont Tasting Room Developments

about 1 year ago

V Smiley Preserves will be subleasing the first floor (of two) of our former production space and current (albeit, still shutdown) tasting room at 11 Main St in Vergennes, Vermont, a building affectionately known around town as Kennedy Brothers. 

V will build out the 3,400 square foot space into her Minifactory. It will feature both a restaurant, as well as a manufacturing space for her award-winning, honey sweetened, no-added-pectin preserves. Meanwhile, we will move our tasting room up to the second floor of Kennedy Brothers and look forward to re-launching it in spring 2022.

Learn more about V Smiley here.


Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Shacksbury has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Shacksbury be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Cider Club Membership Increase of 32% YoY

about 1 year ago

Our cider club membership has increased 32% YoY from 2020 to 2021. This increase is a great sign because we saw significant growth in our cider club in 2020, as a result of the pandemic and the closure of bars and restaurants. Swing BIG and receive a 1 year cider club membership, as a tier 3 investor!!

LEARN MORE HERE! 


Why (Easy) Wine? Great Question!

about 1 year ago

Fun fact! Cider is made like wine but often sold like beer. Another name for cider could really be apple wine. So when our team hatched the concept for a new (grape) wine brand last summer, it was a natural progression from our cider operation.

Beginning in 2017, we produced our first Rosé cider, which is our house blend apple fermentation aged on Cabernet and Syrah grape skins. That move kicked off a passion for working with wine and grape skins, and from there we went on to do collaborations with different winemakers around the country for a variety of different limited release ciders.

This evolution led us to the question: Why don't we make a wine that is meant to be consumed like a beer, cider or seltzer? 

With the canned wine category’s explosive growth in the past two years, we decided it’s our time. And thus we launched Easy Wine this spring. Cheers!



Notice of Funds Disbursement

about 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Shacksbury has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Shacksbury be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Easy Wine Now Available

about 1 year ago

This April we began selling our new wine brand, Easy Wine. We are excited to report it has officially landed in 16 states in time for this summer’s fun. Learn more or order a 12 pack here:

Drinkeasy.wine

Use code STARTENGINE for a 15% discount!

Cheers,

Team Shacksbury


New Canning Line En Route

about 1 year ago

Hey Folks,

Wow wow wow! We are SO grateful for such a strong kickoff to our campaign, led by you, our friends, family, and close community.

We just heard that our recently purchased Codi canning line, manufactured in Golden CO, will arrive in July and we are THRILLED. It can fill 3,300 cans per hour, or roughly 225,000 cases per year with a single shift. Our 36,000 square foot facility here in Vergennes, Vermont is cranking!!

We look forward to keeping the campaign’s momentum going. Please reach out with any questions or comments. Till then, we're thinking about Rosé + camp fires by the lake.

Best,

Team Shacksbury


New Campaign Is Live!

about 1 year ago

Hey Folks!!

We're back. 

After hitting the maximum raise during our first campaign, we decided to partner with StartEngine again and take advantage of the expanded cap for Reg CF campaigns. Check out all of our updates, including an expanded production facility, more distribution, and the launch of a family of brands, including a new canned wine, called Easy Wine.

We are offering 10% bonus shares until Saturday at noon EST and from then till Monday at noon EST, we're offering 5% bonus shares. We hope you’ll consider participating, either for the first time or as an addition from your prior investment.

Please reach out with any questions or comments.

Warm regards,

Team Shacksbury


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