Seat Amigo is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$500.00 minimum investment

Seat Amigo

Social networking app for air travelers.

Small OPO
Reno, NV
Social Media
Accepting International Investment
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Social Networking in the Sky!

Invest in Seat Amigo, Inc.

Seat Amigo was formed to solve a problem and

take advantage of an opportunity.

Seat Amigo is an app that allows Southwest Airlines passengers to meet, connect, and sit together to create a first-class flying experience. Seat Amigo provides an opportunity for business and social connections on Southwest Airlines, taking the randomness out of who's going to sit next to you on your flight.

The Seat Amigo app is a Progressive Web App (PWA), currently in BETA that works on any mobile device or computer. Users sign into the app for free, create a profile, upload a picture and then list themselves on their upcoming flight(s). Users then browse the flight to view the profiles of other Seat Amigo users who have listed themselves on the same flight and when they find someone that fits their desired seat mate profile, they request to sit next to them. The passenger who receives the request gets notified and then either accepts or denies that request. If accepted, the in-app messaging allows for communication one day before the scheduled flight so that the new seat amigos can decide where to meet at the airport. That's it! After the flight, each user is prompted to review the other, for which they earn free credits toward more Seat Amigo flights.

"I believe that air travel is an untapped market to promote and facilitate social and business connections. Everyone's time is valuable, and what better way to utilize the airplane than as a meeting room in the sky."

J Rusty Shaffer 

Founder and CEO of Seat Amigo, Inc.

Per the Southwest Airlines Media Kit 2018, available on their website, Southwest Airlines flies 160 million passengers per year across 4,000 flights per day. By completing a profile and uploading a picture on the Seat Amigo app, users earn free credits toward for use on their first few flights. After that, the cost per one-way flight to a Seat Amigo user is $3.99. There is tiered purchasing of credits available, as well as a one-year subscription for about $70 - perfect for the Southwest frequent fliers.

The company believes that its patent-pending technology will quickly lead to other areas of travel/event seating opportunities as well as licensing to other airlines and travel operators. The company also believes that acquisition is a strong possibility.

If you're a forward-thinking investor, looking to get into an untapped area for social networking - Seat Amigo is your company.

Actual screenshot & video of BETA version. Final product may vary.

Actual screenshot of BETA version. Final product may vary.

The Offering

$0.50/share of Common Stock│When you invest you are betting the company’s future value will exceed $4.1M.

There are many reasons for using the Seat Amigo app. Whether a social connection, a business connection or just to take the anxiety out of not knowing who you're going to sit next to on your next Southwest Airlines flight.

Seat Amigo Has Been Busy with App Development & Market Research

To date, the company has been primarily working in two areas. Product development and product/idea validation.

Product development of the PWA app began in July of 2018. The company researched the relatively new PWA - the progressive web app - and made a decision to move forward with the Seat Amigo app as a PWA rather than a traditional app you find on the Apple App Store or Google Play Store. The PWA is the trend now in app development. Advantages are as follows:

  1. There's one code base for ALL DEVICES. PWA's are basically web pages with no address bar at the top and no back/forward button at the bottom. One develops with one responsive code base instead of different sets of code for different device manufacturers.

  2. PWAs are always up to date. Because PWAs are websites, each time a user closes and re-opens, updated code is delivered. The user does not have to manually update their app.

  3. No need to Give Apple and Google 30% of revenue. Because the app is not located in the app store, there is no paying 30% to the platform. The app is simply added to a user's home screen with a couple of clicks from the Seat Amigo website. Once the icon is added to the home screen, it appears like any other app on the user's phone or tablet. The user can also use the "app" on their Laptop/Desktop, for which they simply login on the Seat Amigo home page.

Actual screenshot of BETA version. Final product may vary.

The Seat Amigo App

Actual screenshot of BETA version. Final product may vary.

The Seat Amigo app is simple and easy to use.

We created an app that quickly allows a user to sign up, create a profile, and upload a picture. After that, the user adds themselves to their particular Southwest flight(s) and then browses other Seat Amigos who are also on that flight. The user can then request to sit next to someone. If the other user accepts the request, in-app messaging is allowed the day before the flight. Users are sent an email to remind them to message their seat amigo, say hello, and decide where to meet on the day of the flight.

Southwest Airlines "non-stated" policy regarding "saving of seats" allows for family members flying together, colleagues, and friends to save seats during the boarding process (many passengers travel together but don't board at the same time). For Seat Amigo app users, once they meet in the boarding area, the Amigo that boards first would save a seat for the other.

The Seat Amigo profile is short but to the point. Users quickly enter information from pull down menus as to physical characteristics, career and hobby interests and flying habits, e.g. what do they like to do on the plane - read, sleep, work, chat, watch movies, etc.

Actual screenshot of BETA version. Final product may vary.

Key features of the Seat Amigo App:

  • Seat Amigo works on all devices and all laptop/desktop computers
  • Upon initial sign up, users receive free credits in order to use the service for free on a few flights
  • Seat Amigo is safe. It requires email verification upon sign up and only allows messaging the day before the flight.
  • Seat Amigo users review and rate each other after each flight in order to earn free credits and keep the Seat Amigo community safe and productive.
  • There is tiered purchasing such that users can buy credits for one flight or in bulk. A one-year subscription is available as well.

Seat Amigo is easy to use and promotes social connections and networking in the sky.

Our Market and Industry

Southwest Airlines flies 160M passengers per year.

The Southwest Airlines passenger market is very large. over 400,000 passengers fly on 4,000 flights per day. Seat Amigo, Inc. believes that both "A-Listers" (those that fly often and board their flight first) as well as the B and C boarding passengers will benefit from Seat Amigo.

Southwest flights these days are almost always completely full. Therefore it's not a question of if someone will sit next to you (in a middle seat) it's a question of who will sit next to you. Knowing who will sit next to you can be both empowering and fruitful. The A-Lister who flies often can use Seat Amigo to secure a seat mate for a business connection. The B or C passenger can do the same thing and secure a seat more toward the front of the plane.

"Years ago there was a saying: 'You flew first-class not because of the wider seats, but because of the business connection.' Southwest doesn't have first-class seating, but Seat Amigo transforms the Southwest open-seating policy into a first-class like flying experience."

J Rusty Shaffer

Founder and CEO of Seat Amigo, Inc.

Seat Amigo has product market fit with a

large potential customer base.

The concept of product-market fit doesn’t necessarily mean revenue – it means demonstrating that there is a core user for your software who loves what you’ve built and is willing to pay for it. Seat Amigo fits the criteria for great product-market fit with a massive market and lots of customers. (Southwest Airlines claims that nearly 85% of their flights are full per the Southwest Airlines Media Kit 2018). The company believes that the Seat Amigo service, its relative ease of use, and its low cost will make it an easy purchase for customers.

There are approximately 60 middle seats per Southwest flight, which equates to 240,000 flying middle seats per day. At an 85% per flight load factor, that equates to 204,000 passengers that will likely sit in a middle seat for their Southwest flight. Include A-list passengers who mainly occupy the first 30 aisle or window seats, and the company estimates a good environment for social and business connections.

Our Founder

Seat Amigo has an experienced entrepreneur and CEO behind it.

Rusty Shaffer is the founder and CEO of Seat Amigo, Inc. and the inventor of the app. Rusty has over 30 years of experience in the entrepreneurial and technology space. He invented and patented the Fretlight guitar, which currently sells both direct to customers and through distribution worldwide in the music equipment market. (

Rusty has worked alongside app developers for over 10 years developing and launching associated apps that pair with the Fretlight guitar. Rusty has also been responsible for marketing and advertising as well as as all facets of a multi-million-dollar business. Rusty is also an instructor pilot, an attorney and a member of the Massachusetts Bar, having practiced in the Intellectual Property field for several years. Rusty is well versed in hiring qualified people to help build companies from the ground up.

"Hiring qualified and excited people, with an entrepreneurial spirit is always a challenge. I look for those self-starters that can not only meet company expectations but exceed them."

J Rusty Shaffer

Founder and CEO of Seat Amigo, Inc.

Invest in Our Company Today!

Be a part of the future of social networking!

Help us make this dream become a reality. Let's change the face of networking in the sky. This opportunity won't last long. The company has done market research through surveys, customer interviews and presentations. The Seat Amigo service is a winner on many levels for the many different types of passengers flying Southwest. Don't miss this chance to become a part of Seat Amigo!  Thank you and if you do invest - welcome aboard!

Offering Summary



Seat Amigo Inc.

Corporate Address


2641 Spearpoint Dr., Reno, NV 89509

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum subject to adjustment for bonus shares. See 10% Bonus below

The 10% Bonus for StartEngine Shareholders

Seat Amigo, Inc. will offer 10% additional bonus shares for all investments that are committed, within 24 hours of this offering going live, by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who invested $1,000 or more in that StartEngine Reg A offering will receive a 10% bonus on this offering within a 24-hour window of this offering’s launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 200 shares of Common Stock at $0.50 / share, you will receive 220 Common Stock shares, meaning you'll own 220 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments; Salary payments made to one’s self, a friend or relative; Inter company debt or back payments

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$12,203.82 USD
Cash And Cash Equivalents
$2,003.82 USD
Accounts Receivable
$0.00 USD
Short Term Debt
$0.00 USD
Long Term Debt
$12,672.79 USD
Revenues And Sales
$0.00 USD
Costs Of Goods Sold
$0.00 USD
Taxes Paid
$0.00 USD
Net Income
$0.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Seat Amigo Launching soon!

28 days ago

Our Seat Amigo app is in the final stages of editing and clean-up. We are hoping to launch this app before May 15. We're targeting Reno NV as the roll out city where 44% of all flights in and out of the Reno-Tahoe International Airport are on Southwest Airlines. Please stay tuned to for updates.

More evidence regarding networking for air travelers

about 2 months ago

Here's another article detailing the thoughts and attempts of airlines looking to figure out how to let their customers network while on their flight.

The Majors thinking about making use of travel time

about 2 months ago

Even though this article is from 2014, Delta thought about making use of the time spent on airplanes. Now, Seat Amigo takes that concept to the next level.

BETA II Finished

about 2 months ago

BETA II is now finished and we had some great feedback. We are working on the edits/bugs and we should be very close to launch in about 3 weeks. Otherwise, the app is working great.

Seat Amigo now in BETA II TEst Phase

about 2 months ago

Hello Seat Amigo fans,

Our app is now in the BETA II phase and being tested by a small group (<50) of testers. The app is also now on the AWS cloud system and working well. We hope to complete BETA II in about a week and then proceed to fix the few bugs and edits found during the testing. In the meantime, our developer is working to complete our back-end Admin panel where we approve photos, issues credits, and deal with customer account/profile and support issues.

Stay Tuned!

J Rusty Shaffer
Seat Amigo, Inc.

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