If a shooter can’t get into a classroom through a bulletproof door, and they can't shoot or break through the walls, then they can't harm our kids. Based on our testing, a typical bullet can penetrate as many as eight wall sections before the projectile is stopped. Stray bullets from police attempting to stop a shooter can also be dangerous to students and teachers. Our kids need a way to instantly shelter-in-place so they can be safe until the police arrive.

Rhino Hide is a completely new category of products made from a two-part composite-reinforced liquid and filled with a special aggregate. The blend is poured into small holes at the top of any standard wall. Once the wall is filled, the liquid chemically cures in a few hours to a hard plastic consistency. The formulated composite in this new product makes the walls or structures they are filled with impervious to projectiles from small arms fire and even projectiles from extreme weather such as hurricanes or tornadoes.

According to the National Center for Education Statistics, there are over 138,000 schools in the United States. K-12 enrollment is about 55 million students per year, with an average class size of 21 students. At an average cost of $15,000 to secure a classroom with Rhino Hide, we can estimate that the total available market size is $39 billion to secure approximately 2.6 million classrooms (Source).

School safety budgets are getting a boost. A March press release from the U.S. House of Representatives Committee on Appropriations touted $2.3 billion in increases for school safety this year alone, with funds coming through programs at the Education, Justice, and Health and Human Services departments. Local funding, which makes up about half of the overall educational budget, is also being increased. (Source)

Since the start of the Rhino Hide business on June 13, 2018, we have made a tremendous amount of progress in a very short time. 

In the last months we have:

• Entered into negotiation with large manufactures for deals that would be worth over $7M
• Developed and live-fire tested completely functional bulletproof wall filler product. Certified testing for flame, insulation, and soundproofing is ongoing.
• Filed a provisional patent for our bulletproof wall filler. Other patents are currently being pursued.
• Raised over $418,000 in our StartEngine seed round and received significant over-subscriptions after the initial close.
• Constructed mixing plant capable of manufacturing $60,000 worth of product per day.
• Designed computer-controlled mixing equipment for our certified installers. Currently building prototypes to be tested by early adopters.
• Recruited over 190 businesses that hope to be certified installers. The process of vetting them has begun.

Rhino Hide is a proprietary blend of 2-part polyurethane and cost-reducing aggregate made from recycled car tires. Car tires are one of the few materials that actually cost less than nothing. Tire stores must dispose of millions of tires per year and they are willing to pay to get rid of them!

• We offer 3 blends to meet various price points and strength needs.
• Rhino Hide includes an additive to improve flame resistance and reduce smoke in the case of a fire.
• “Part A” is red and “Part B” is yellow so when they are completely blended it makes Rhino Hide Orange to provide a visual cue that the product is completely blended.

Rhino Hide can be filled into special poly tube liners similar to the produce bags you put your tomatoes in at the grocery store. Each liner is inserted into the wall and then filled with the liquid Rhino Hide. This protects the internal wall components and eliminates internal wall stresses caused by adhesion and slight shrinkage.

We offer Do-It-Yourself kits allowing homeowners to install Rhino Hide in their personal shelters. Small amounts can be mixed with standard tools.

We also offer Industrial Installation Equipment for our large-scale Certified Installer Network.

1 - Installation Equipment

• Metered mixing pumping equipment
• Tank heaters, stirrers, handling equipment
• Training and certification included
• Estimated $3M equipment revenue in the first 2 years: Our goal is to get 300 companies signed up to be certified installers within the first two years after sales begin. Each certified installer must purchase at least one of our computer-controlled mixing pumps. Each mixing pump costs $20,000. Even if we only reach half of our goal that equates to $3M of revenue. Each unit costs about $4200 to build. We feel confident that we can sign up 300 certified installers. In our first year we signed up 193 without marketing. Once we are ready to sell product we intend to market the installer opportunity to companies with similar expertise such as spray foam, concrete, and sheetrock companies.

2 - Consumables

• Disposable mixing nozzles and elements
• Protective poly wall liners
• Equipment parts
• Estimated $60,000 consumable revenue in the first 2 year: Consumables include the disposable mixing elements, liner bags and replacement parts for the pumping equipment. With 150 – 300 computer-controlled pumps in the field we expect each installer to easily consume well over $400 worth of consumable per year, if each one installed 1 average size school per quarter. The cost of these parts it typically 25% of the retail price so the cost of $60,000 in sales would be about $15,000. The $60,000 is based on an estimated average installation of only 4 average-sized classrooms for each of 150 installers.

3 - Bulletproof Wall Fillers

• 330 gallon, 55 gallon, 5 gallon
• 3 blends available
• Part A and Part B for each
• Estimated $4M wall-filler revenue in the first 2 years: We expect sales to start slow as we bring on certified installers and our certified installers become trained and ramp up their operations.  According to our estimated trajectory of onboarding, we expect to be able to bring on between 150 and 300 Certified Installers by the end of the second year after sales begin. These installers will come on gradually over the first two years. On average we expect each will sell around 600 gallons per year. 150 Installers X  600 gallons X $35 per gallon X 2 years = $6.3M (Rhino Hide costs $12 per gallon to manufacture).This $4M in revenue is based on 120 active installers performing an average of $35,000 within the first two years. This equates to about 1000 gallons of product per Installer.

Time to Shelter: Our competitor's shelters are constructed in the corner of the classroom and hold a limited number of kids. Moving kids from their seats to the shelter wastes valuable time. With Rhino Hide, the classroom is the shelter. Kids are safe at their desks until the police arrive.

Retrofittable: Other bulletproof wall solutions require the wall to be removed and reconstructed using hard-to-work-with materials. Some competitive products are attached to the outside of the wall. Rhino Hide just pours into the existing walls and hardens to become bulletproof.

Use of Space: Setting up a standalone shelter in the corner of each classroom uses a lot of valuable space and will only protect a limited number of students. With Rhino Hide, the entire classroom, with the maximum capacity of students, is protected without taking up any extra space.

Cost: One of our competitors recently installed its product in an Oklahoma school with just 6 classrooms. The total cost was a whopping $400,000 and took several weeks for the process. Rhino Hide could have been installed for less than $150,000 in a fraction of the time.

We have recruited over 190 companies to be our Certified Installers, just in the last year. We are going through these candidates to make sure they will be exceptional partners. within two years after sales begin, our goal is to have at least 300 fully vetted Certified Installers installing Rhino Hide all over the United States.

• If each Installer only did 1 average install per year: 
  • Rhino Hide's gross revenue would be $75M per year: There are 140,000 schools in the US, educating a total of 55M students. The average class size is 21 students in 2.6M classrooms.  Based on that A typical school has about 18 classrooms. It costs about $15,000 to protect one classroom, therefore, the average-sized install would cost $270,000. 300 installers times 1 $270,000 install per year = $81M (Rhino Hide costs $12 per gallon to manufacture)
  • Resulting in approximately 300 jobs 
• If each installer did 4 average installs per year:
  • Rhino Hide's gross revenue would be $300M per year: There are 140,000 schools in the US, educating a total of 55M students. The average class size is 21 students in 2.6M classrooms.  Based on that A typical school has about 18 classrooms. It costs about $15,000 to protect one classroom, therefore, the average-sized install would cost $270,000. 300 installers times 4  $270,000 installs per year = $324M (Rhino Hide costs $12 per gallon to manufacture)
  • Resulting in approximately 800 Jobs

"My name is Jason Giddings. I am an aerospace engineer, and I have spent the last 23 years of my life designing and manufacturing product ideas for other people and businesses. I have had a lot of experience with my own start-up companies as well as others.

I invented Rhino Hide because I have a daughter in high school. I see school shootings occurring more and more frequently. It is sickening to imagine this sort of violence occurring at her school. Unfortunately, the topic of school shootings has become a political tool. It is frustrating to see politicians on both sides using this, to further their own agendas. There is a solution and it is simple. Keep the bad folks out, and make it impossible to do any harm."

-Jason Giddings

CEO

Schools safety is a massive and rising market with tremendous potential, but more importantly, I believe we can make a meaningful contribution to end the school shooting epidemic now. Those of us who have the experience and the drive to develop products and businesses can use our skills to do some good.