Rhino Hide, Incorporated

Bulletproof Wall Filler for Schools and Storm Shelters

Rhino Hide, Incorporated

Bulletproof Wall Filler for Schools and Storm Shelters

Sagle, ID
Business to Business
Rhino Hide is a completely new category of product made from a two-part liquid that can be used to fill school walls and other structures. The liquid cures to make the walls and structures impervious to projectiles from small arms fire and from extreme weather such as hurricanes or tornadoes.


Days Left
Price per Share
Offering Type
Min. Investment


Days Left
Price per Share
Offering Type
Min. Investment

Bonus Rewards

Get rewarded for investing more into Rhino Hide, Incorporated

StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus. For details on the bonus, please see the Offering Summary section below
Upgrade Tier
Invest $500+ and receive a customized Owners Challenger Coin
Executive Tier
Invest $5,000+ and you will receive 25% additional shares.

Reasons to Invest

Rhino Hide is in negotiations with a number of companies that, based on current prices, would help them achieve over $7.4M in revenue
190+ companies already signed-up to be Certified Installers with a huge market in schools, governement and shelters.
Raised over $400k from 950+ investors on StartEngine in 2018

Walls alone can't stop bullets

If a shooter can’t get into a classroom through a bulletproof door, and they can't shoot or break through the walls, then they can't harm our kids. Based on our testing, a typical bullet can penetrate as many as eight wall sections before the projectile is stopped. Stray bullets from police attempting to stop a shooter can also be dangerous to students and teachers. Our kids need a way to instantly shelter-in-place so they can be safe until the police arrive.

Rhino Hide - Developed to save lives

Rhino Hide is a completely new category of products made from a two-part composite-reinforced liquid and filled with a special aggregate. The blend is poured into small holes at the top of any standard wall. Once the wall is filled, the liquid chemically cures in a few hours to a hard plastic consistency. The formulated composite in this new product makes the walls or structures they are filled with impervious to projectiles from small arms fire and even projectiles from extreme weather such as hurricanes or tornadoes.

Schools are increasing their security budget

According to the National Center for Education Statistics, there are over 138,000 schools in the United States. K-12 enrollment is about 55 million students per year, with an average class size of 21 students. At an average cost of $15,000 to secure a classroom with Rhino Hide, we can estimate that the total available market size is $39 billion to secure approximately 2.6 million classrooms (Source).

School safety budgets are getting a boost. A March press release from the U.S. House of Representatives Committee on Appropriations touted $2.3 billion in increases for school safety this year alone, with funds coming through programs at the Education, Justice, and Health and Human Services departments. Local funding, which makes up about half of the overall educational budget, is also being increased. (Source)

We've already raised over $400,000 on StartEngine

Since the start of the Rhino Hide business on June 13, 2018, we have made a tremendous amount of progress in a very short time. 

In the last months we have:

  • Entered into negotiation with large manufactures for deals that would be worth over $7M
  • Developed and live-fire tested completely functional bulletproof wall filler product. Certified testing for flame, insulation, and soundproofing is ongoing.
  • Filed a provisional patent for our bulletproof wall filler. Other patents are currently being pursued.
  • Raised over $418,000 in our StartEngine seed round and received significant over-subscriptions after the initial close.
  • Constructed mixing plant capable of manufacturing $60,000 worth of product per day.
  • Designed computer-controlled mixing equipment for our certified installers. Currently building prototypes to be tested by early adopters.
  • Recruited over 190 businesses that hope to be certified installers. The process of vetting them has begun.

We blend safety

Rhino Hide is a proprietary blend of 2-part polyurethane and cost-reducing aggregate made from recycled car tires. Car tires are one of the few materials that actually cost less than nothing. Tire stores must dispose of millions of tires per year and they are willing to pay to get rid of them!

  • We offer 3 blends to meet various price points and strength needs.
  • Rhino Hide includes an additive to improve flame resistance and reduce smoke in the case of a fire.
  • “Part A” is red and “Part B” is yellow so when they are completely blended it makes Rhino Hide Orange to provide a visual cue that the product is completely blended.

Rhino Hide can be filled into special poly tube liners similar to the produce bags you put your tomatoes in at the grocery store. Each liner is inserted into the wall and then filled with the liquid Rhino Hide. This protects the internal wall components and eliminates internal wall stresses caused by adhesion and slight shrinkage.

We offer Do-It-Yourself kits allowing homeowners to install Rhino Hide in their personal shelters. Small amounts can be mixed with standard tools.

We also offer Industrial Installation Equipment for our large-scale Certified Installer Network.

Three revenue streams support growth

1 - Installation Equipment

  • Metered mixing pumping equipment
  • Tank heaters, stirrers, handling equipment
  • Training and certification included
  • Estimated $3M equipment revenue in the first 2 years: Our goal is to get 300 companies signed up to be certified installers within the first two years after sales begin. Each certified installer must purchase at least one of our computer-controlled mixing pumps. Each mixing pump costs $20,000. Even if we only reach half of our goal that equates to $3M of revenue. Each unit costs about $4200 to build. We feel confident that we can sign up 300 certified installers. In our first year we signed up 193 without marketing. Once we are ready to sell product we intend to market the installer opportunity to companies with similar expertise such as spray foam, concrete, and sheetrock companies.

2 - Consumables

  • Disposable mixing nozzles and elements
  • Protective poly wall liners
  • Equipment parts
  • Estimated $60,000 consumable revenue in the first 2 year: Consumables include the disposable mixing elements, liner bags and replacement parts for the pumping equipment. With 150 – 300 computer-controlled pumps in the field we expect each installer to easily consume well over $400 worth of consumable per year, if each one installed 1 average size school per quarter. The cost of these parts it typically 25% of the retail price so the cost of $60,000 in sales would be about $15,000. The $60,000 is based on an estimated average installation of only 4 average-sized classrooms for each of 150 installers.

3 - Bulletproof Wall Fillers

  • 330 gallon, 55 gallon, 5 gallon
  • 3 blends available
  • Part A and Part B for each
  • Estimated $4M wall-filler revenue in the first 2 years: We expect sales to start slow as we bring on certified installers and our certified installers become trained and ramp up their operations.  According to our estimated trajectory of onboarding, we expect to be able to bring on between 150 and 300 Certified Installers by the end of the second year after sales begin. These installers will come on gradually over the first two years. On average we expect each will sell around 600 gallons per year. 150 Installers X  600 gallons X $35 per gallon X 2 years = $6.3M (Rhino Hide costs $12 per gallon to manufacture).This $4M in revenue is based on 120 active installers performing an average of $35,000 within the first two years. This equates to about 1000 gallons of product per Installer.

More sense for less cents

Time to Shelter: Our competitor's shelters are constructed in the corner of the classroom and hold a limited number of kids. Moving kids from their seats to the shelter wastes valuable time. With Rhino Hide, the classroom is the shelter. Kids are safe at their desks until the police arrive.

Retrofittable: Other bulletproof wall solutions require the wall to be removed and reconstructed using hard-to-work-with materials. Some competitive products are attached to the outside of the wall. Rhino Hide just pours into the existing walls and hardens to become bulletproof.

Use of Space: Setting up a standalone shelter in the corner of each classroom uses a lot of valuable space and will only protect a limited number of students. With Rhino Hide, the entire classroom, with the maximum capacity of students, is protected without taking up any extra space.

Cost: One of our competitors recently installed its product in an Oklahoma school with just 6 classrooms. The total cost was a whopping $400,000 and took several weeks for the process. Rhino Hide could have been installed for less than $150,000 in a fraction of the time.

We already have recruited 190 certified installers

We have recruited over 190 companies to be our Certified Installers, just in the last year. We are going through these candidates to make sure they will be exceptional partners. within two years after sales begin, our goal is to have at least 300 fully vetted Certified Installers installing Rhino Hide all over the United States.

  • If each Installer only did 1 average install per year: 
    • Rhino Hide's gross revenue would be $75M per year: There are 140,000 schools in the US, educating a total of 55M students. The average class size is 21 students in 2.6M classrooms.  Based on that A typical school has about 18 classrooms. It costs about $15,000 to protect one classroom, therefore, the average-sized install would cost $270,000. 300 installers times 1 $270,000 install per year = $81M (Rhino Hide costs $12 per gallon to manufacture)
    • Resulting in approximately 300 jobs 
  • If each installer did 4 average installs per year:
    • Rhino Hide's gross revenue would be $300M per year: There are 140,000 schools in the US, educating a total of 55M students. The average class size is 21 students in 2.6M classrooms.  Based on that A typical school has about 18 classrooms. It costs about $15,000 to protect one classroom, therefore, the average-sized install would cost $270,000. 300 installers times 4  $270,000 installs per year = $324M (Rhino Hide costs $12 per gallon to manufacture)
    • Resulting in approximately 800 Jobs

This is personal

"My name is Jason Giddings. I am an aerospace engineer, and I have spent the last 23 years of my life designing and manufacturing product ideas for other people and businesses. I have had a lot of experience with my own start-up companies as well as others.

I invented Rhino Hide because I have a daughter in high school. I see school shootings occurring more and more frequently. It is sickening to imagine this sort of violence occurring at her school. Unfortunately, the topic of school shootings has become a political tool. It is frustrating to see politicians on both sides using this, to further their own agendas. There is a solution and it is simple. Keep the bad folks out, and make it impossible to do any harm."

-Jason Giddings


We plan to make schools safer - you can help

Schools safety is a massive and rising market with tremendous potential, but more importantly, I believe we can make a meaningful contribution to end the school shooting epidemic now. Those of us who have the experience and the drive to develop products and businesses can use our skills to do some good.

Offering Summary



Rhino Hide inco

Corporate Address


273 Birch Banks Road, Sagle, ID 83860

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Class B Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

Perks* and Investment Bonuses

Friends, Family and Previous Investor Perk:  Anyone who invests within the first 7 days will receive 20% additional shares for any new investment.

Early Adopter Tier: Anyone who invests within the next 21 days of the campaign will receive 10% additional shares.

Upgrade Tier: Invest $500+ and receive a customized Owners Challenger COin

Executive Tier: Invest $5,000+ and you will receive 25% additional shares.

*Perks cannot be compounded. All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

Rhino Hide Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $2.50 / share, you will receive 110 Class B Common Stock shares, meaning you'll own 110 shares for $250. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement, unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.  

Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company that surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.


Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments Salary payments made to one’s self, a friend or relative Any expense labeled “Travel and Entertainment”

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$38,071.00 USD
$0.00 USD
Cash And Cash Equivalents
$21,269.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$147,856.00 USD
$0.00 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Rhino Hide, Incorporated offering. Here's an excerpt describing the specifics of the change:

Extended length of campaign.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].


As you might know, Rhino Hide, Incorporated has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Rhino Hide, Incorporated be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


Big Milestone Achieved!

about 2 months ago

Today I started assembly on the first of our mixing machines! (Pictures below) These machines will be used by our certified installers to automatically mix and fill the wall cavities with Rhino Hide bulletproof wall filler. Each machine consists of two high-power computer-controlled servo motors and two specialized flexible-vane-pumps plus a myriad of other parts to make them work together. Each of the two servo/pump "sides", precisely meters and pumps up to 5 gallons per minute of either part “A” or part “B" and then blends them in the mixing element at the end of the dual hose for a total maximum flow of 10 gallons per minute. One of these machines can fill a standard wall section in 3 lifts, in about 1 minute each.


If you have been following this campaign for a while you probably saw at least a couple other design iterations. The first design was assembled in a 4-wheeled off-the-shelf cart. It was determined that the cart was cumbersome and actually cost more to purchase than building a custom cart specific to our needs. The second design was smaller and didn’t have space to store hoses and other needed accessories, plus it wasn’t balanced well and would have been awkward to use. This final design is a bit larger and has room for all 4 hoses, two mixing guns, electrical cord, and even storage caps and accessories. Plus it is balanced just right and can easily be moved around the work-site even though it is extremely heavy-duty. It will stand up to the extremes of any construction zone.


Challenge Coin and Shirts

If you have invested in the first campaign, you probably received your challenge coin or will in the next day or so. Almost a thousand of these coins went out thanks to my daughter who stuffed all the envelopes and placed postage on each one - huge job! The shirts took a bit longer because it took extra time to gather all the size and color info but they have been ordered and will be shipped soon after the printing is done.


Light at the End of the Tunnel

We are starting to be able to see the finish line - the start of sales. It has taken us longer than expected and cost more than projected but rest assured we are getting closer. I am estimating we will need between $100K and $150K more investment to complete the final steps so we can get to sales. I am hoping we can get there within about 6 months, depending on how fast we can raise the capital.


Next Update

We are in talks with a new team member that will add a tremendous value to our company. I’ll tell you all about it when he decides to sign on.


As always: stay tuned, there are exciting things coming!


Happy New Year!

1000 Coins and a Dog

2 months ago

Ever wonder what 1000 coins and a dog look like?


The coins arrived while I was in Detroit - Yay! Watson, our dog, snuck into the picture when I wasn’t looking. These will go out before Christmas! I'll send out another update once they are in the mail.

Holiday Bonus!

3 months ago

Right now is a great time to invest in Rhino Hide! StartEngine is offering a 10% Holiday Bonus! This means everyone gets to enjoy the 10% owners bonus. 

Christmas is Coming – If you’re anything like me, you probably have some people on your list that have everything - Getting young people a stake in Rhino Hide for Christmas is a way to get them interested in investing, which can have a huge positive impact on the rest of their lives.

First Certified Installer projecting sales of $18M per year!

3 months ago

Be sure to read to the end - this is probably the most important update you will read!


It’s been far too long since I sent out an update. I do have a pretty good excuse... we have been working our asses off. Lord knows mine could use a little trimming.


Over the last few months we have been working on a few major goals:

  1. Developing our Certified Installer Onboarding process
  2. Building formal agreements with Installers and measuring the sales potential with them
  3. Building our first 5 computer-controlled mixing machines to be used by our certified installers
  4. Fine-tuning the Chemistry to increase working time and improve strength
  5. Forming relationships with top-notch chemical suppliers
  6. Partnering with a company to hold Inventory for our mixing equipment and fulfill direct to our installers
  7. Working with an attorney specializing in patent protection to protect our intellectual property


I will be sending out updates on each of the above items, over the coming weeks, with much more detail as they become concrete.


For today’s update, I want to tell you about onboarding. As of this morning we have agreed on the content of a deal with our first Certified Installer. As you probably know, we have been signing up companies over the last year to be our Rhino Hide front line. Almost 200 companies from all over the US have told us they want to become Rhino Hide certified installers. There’s a ton of work to bring each one on, and we want to make sure they will be a great partner, so we are studying each one carefully to make sure they make the cut.


This morning, I can say the first company has completed the gauntlet and signed a Letter of Intent to Purchase $18M worth of product per year! We continue to work through these companies and will provide details as each one completes the process. We want you to realize how massive this market is. Over the next few years we plan to bring on at least 400 certified installers, at which point we expect to have sales upwards of $300M per year.


If you haven’t invested, I encourage you to join our effort. If you have invested, invest again. Many of you already have made multiple investments. We need to raise another $100K to get to sales. Investments will pay for tooling, web development, intellectual property and various other important milestones.


We are on the verge of great things! Let’s get it done!

Coins and Shirts

3 months ago

I know it’s been quite lately but I want you to know there is A TON going on. We are waiting on some big things to happen before we send out the next update… keep an eye out – it won’t be much longer. Also, I have been traveling a lot lately, to set up our supply channels for raw materials and installation equipment manufacture.

StartEngine sent me the final Cap Table which lists all the investors information, so I am now starting to fulfill shirts and coins for the last round.

Coins: If you are an investor and have not already received your coin or you made another investment you will be receiving your coin soon. I have ordered 1000 coins to satisfy all the outstanding investments. It will take a couple weeks for the coins to arrive. My daughter is putting postage on the empty envelopes now so they will be ready to go out as soon as the coins arrive.

Shirts: If you invested over $2000 you also earned one of our custom Rhino shirts. If you have not already received your shirt, you can expect to receive an email in the next few days with questions about your size, gender, color and any specifics related to the type of shirt you want. Be sure to follow the email instructions as soon as possible. If you don’t, you may lose your chance to get a shirt since I must order the shirts in bulk. Also, if you wait it will hold up the fulfilment of all the other shirts.

Back in the Saddle

4 months ago

It has taken a while, but I just wanted to let you all know Rhino Hide is finally back on StartEngine. Here's how the new campaign has improved...

  • We have upgraded the company from an LLC to an Inc making it better for companies who invest.
  • We have updated the perks to include higher value equity incentives – no more shirts and coins
  • We have increased the valuation to reflect the massive amount of traction we received in the first year
  • We have created a new more polished video including super-fast-frame video for ultra-slow-motion projectile studies
  • We have overhauled the entire campaign page with new content and included the pitch information investors want to see in a much cleaner layout.

Please take a minute to watch the new video 

Show More Updates End of Updates

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