The offering is now closed and is no longer accepting investments.

Rent Whatever, Whenever.

Regulation Crowdfunding
Brooklyn, NY
Consumer Internet
Accepting International Investment
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Invest in 

Rent-a-projector, Rent-a-lawnmower, Rent-a-dog walker, Rent-a- Halloween costume, Rent-a -guitar teacher, Rent-a-bouncy castle, prom dress, DJ, ice cream maker, Spanish tutor, steam vac, 3D printer, tuxedo, power drill ...... Do you get the name, idea, and possibilities?

All over the world people are changing the way they consume products and services. Companies like Netflix, AirBnB, Seamless, and many others, accommodate an ongoing shift in consumer preference away from ownership of goods and towards on-demand access. People are looking for ways to temporarily use all kinds of goods and services without having to buy them. Rentah is the next big platform to satisfy consumer desire by enabling P2P rental of household goods and services. Rentah's marketplace and mobile apps facilitate easy and trustworthy rentals of goods and services between people near each other - the way neighbors used to do. We take a novel approach where you can list your own items and services at a price of your choosing or you can request an item on demand at a price of your choosing. We figure out who has it within walking distance (preferably in your own apartment building), and then we facilitate the rental transaction. We also allow people to buy and sell goods but we put emphasis on "renting" because of its environmental and societal benefits.

With Rentah you can pay to borrow that upholstery steamer you never even knew your 3rd floor neighbor had or make money teaching your neighbors Photoshop or sell that old crib so that it is still put to good use. This is the power of Rentah: to change the way people and communities consume.


$.10/share of Common Stock│When you invest you are betting the company’s future value will exceed $2.5 Million. Why Invest?

Ultimately at our core we are a community-oriented, sustainably-minded company. That does not mean we do not ALSO believe in the incredible earning potential we have as a company. Collectively, the sharing economy is expected to grow from a $14 billion industry to a $335 billion dollar industry by 2025.* Consumers, especially those that are tech savvy, are shifting attitudes around goods, now prioritizing access over outright ownership. Internet and mobile access have revolutionized economic thinking and practice while eliminating the barriers to entry for participating in the sharing economy. Rentah's flexibility and freedom allows our users to seamlessly weave from being a provider or renter and find goods or services on-demand. This broad scope will allow us to cater to many communities and markets that are only now learning about the sharing economy, as well as consumers who are irritated by the current options.

With the additional funding we seek to complete development of our iOS app, test and market our product in hyper-local communities, and demonstrate value to consumers.

- Anup Yogi Desai, CEO & Founder

"Our mission is to give individuals and businesses the opportunity to earn and save money by tapping into the power of renting and sharing our local products and talents." #RentahLove

The "Sharing Economy"

“....... car buyers haven’t worried about the excess capacity they were purchasing, as long as the lifetime value of the vehicle was greater for them than its lifetime cost. But the reality is that all that time the private automobile sits idle, economic value is going unrealized. And cars are by no means alone in their lumpiness. Houses, apartments, offices, bikes, computers, clothes, books, toys — all represent goods that individuals buy for their own use, but which bring with them a good deal of excess capacity. And don’t forget physical and intellectual labor: A handyman’s ability to fix things goes unused much of the time, as does an engineer’s ability to design solutions to specific problems.”

- Oscar Salazar, Former CTO of Uber

Our Product

Website and Mobile Version

Android and iOS Mobile Apps & Chrome Extension

We are a website and mobile app that allows people to rent out, resell, and request the goods and services they possess or need in their local communities. The less we buy and the more we rent - the less we have to take from the Earth. It also has the added benefit of keeping our money and resources local and neighborhoods vibrant. Some people have asked us why we are not only focusing on goods. We believe by pairing goods and services we are giving people an opportunity to combine their products with the passions they enable i.e a photographer, her camera, and the photography lessons she provides.

We have developed a robust website and Android App with a easy-to-use interface that allows you to switch between being a Provider and Renter depending on your needs.  We have also built in social media integration, friend connections, messaging, online payments and location services - everything needed for a local sharing-economy. We are also a month away from releasing our iOS app!

Our Chrome Extension is still a work in progress with a release date in the Summer of 2018. The extension will allow users to see if the same item they are searching for on Amazon, or other major retailers, is listed or being requested on Rentah. Rentah users wont have to buy that expensive portable projector if someone else is renting it out, or they can buy it and rent it out to the three people that are requesting it and earn their money back! We hope to return to an era where the products we purchase and skills we develop are considered investments in our future.

Competitor Analysis

Our goal is to become the next generation of Craigslist.

This is what we have that Craigslist does not have.

  • We hold deposits.

  • All payments handled online.

  • We have an online rating system.

  • A personal profile that is easily searchable.

  • Quick and simple internal messaging system.

  • Mutual connections and second connections.

  • Always come up first when someone searches locally.

  • A dashboard to manage everything in one simple place.

 Market and Industry

The sharing economy is huge. It consists of used goods sellers, online ticket resellers, handmade product sellers, online fundraising projects, ride hailing apps, home sharing sites, shared office spaces, online task marketplaces, and product rentals. Rentah’s initial focus will be on the last two, an online task marketplace and a product rental site - goods & services.

Situational Analysis


According to the United Nations, the global population is expected to reach 9.2 billion by 2050, with more people living in cities with higher levels of both affluence and poverty. As cities grow and become denser, greater access to a wider array of shared resources and assets will become necessary with limited resources and space.  There is also the additional problem of A.I., machine learning, and 3-d printing taking over many jobs. This will create the need to utilize our untapped skills and resources to avoid financial hardship.

  • Research indicates that half of the working US population will move into the freelance sector within the next 5 years
  • Currently 51% of millennial freelancers report being underemployed.
  • Underemployment and unemployment are over 20% (60 million people in the US) 
  • Only 13% of people are happy with their work and 80% of freelancers would prefer additional work
  • 10% of Americans use offsite storage for unused goods (fastest growing sector of commercial real estate market)

    Simply put - we are not happy with our work or our things, we do not have enough space, and we could use more money.


Our platform allows “Providers” (individuals and businesses) to maintain profiles and offer their goods and services for rent or sale. It also allows “Renters” to request goods and services on an on-demand basis. By connecting providers and renters and pairing goods and services, we can create an ecosystem that provides access to the things we need and/or additional revenue streams, regardless of income class.

Rentah needs to build awareness of its brand and platform by positioning itself as a one-stop platform for all things rentable including goods and services. 80% of people in the US would only use a sharing platform if it was personally recommended by a friend or family member. By focusing on word of mouth through unparalleled user experience and our referral plan (See Below), we can create exponential user growth as well as revenue growth. 

Market Analysis

The sharing economy movement is headed mainstream. Collectively, the sharing economy is expected to grow from a $14 billion industry to a $335 billion industry by 2025. Consumers are shifting from a consumption model to an access model.  Trust, convenience, and a sense of community are all major factors in pushing adoption of the sharing economy forward.

According to a research report by Hawksworth, the majority of the growth will be in 5 sectors including Crowdsourcing (63%), Freelance Platforms (37%), P2P Accommodation (31%), Car Sharing (23%) and Music and Video Streaming (17%). Equipment/goods rental only accounts for 5% of the projected growth however; our platform aims to offer a trifecta of sectors that are exponentially more useful when combined: Goods, Services and Spaces (soon).

Target Demographic

Our ideal renters are between the ages of 18 and 45. They can be single or married and raising families. These active consumers represent a group of mostly college graduates with moderate household income. The only exception would be active renters of household goods, with the majority having an income of less than $30,000. Regardless of income, they generally typically reside in population-dense urban areas.

Based on the above there are 51 million potential users in the U.S. But really, we believe anyone will be able to find some value on Rentah.

"Rentah Stories"

A glimpse into some of the characters, and energy behind the Rentah mission.

"The 'sharing economy' was outed as the 'rental economy.' Nobody is sharing anything. People are making money, plain and simple. Technology has made renting things (even in real time) as simple as it made buying things a decade ago. Uber and Airbnb are the big winners in this category, but there are and will be others." - Fred Wilson of Union Square Ventures

Rentah makes 5% on the total transaction that will be paid by the renter. We charge the "renters" rather than the "providers" because we want to be friendly to the small businesses and freelancers providing the products, labor, and services listed on the site.  We tell our providers: "We don't make a nickel until you make a dollar." Beyond the millions of nickels we think we can earn through transactions, we see potential opportunities to earn with advertising, data, and insurance, among other avenues.

We want to walk the walk when we say we are a "Sharing Economy" company. It's why we built our referral plan the way we did. We wanted to show people that if they helped us grow - they would would grow with us. We believe our continued success will depend on our community. #RentahLove #TrueSharingEconomy

In the Press

April 25, 2014

A Greenpoint-based tech startup is looking to make an entrepreneur out of people all over the world. Rentah, an online peer-to-peer platform that officially launched on Thursday, will allow users to rent and provide all kinds of items and services – whether you want to loan your food processor to a neighbor for few hours each week or whether you want to put your Spanish skills to the test by offering lessons – Rentah can enable all such activities. “We’ve created an online platform where anybody can rent from their neighbors, peers, and fellow human beings,” said Anup Desai, the creator and CEO of Rentah, the offices of which are located on West Street, in a Youtube video for the platform. “It’s in the American spirit to be an entrepreneur. We have to make our own way in this world but we don’t have to do it alone.” What’s more, Rentah lets you list your services on the platform free of charge unlike similar online platforms like eBay and Amazon, where customers have to pay to use the services.

Plenty for Everyone
May 5, 2016

This past summer, the former Occupy leader ushered in a new arrival to the P-to-P marketplace: Rentah. The selling point of his site, Desai says, is that, unlike its most visible competitors, it doesn’t occupy a niche. You can rent a power drill or an apartment, hire a language teacher or a caterer, or use the marketplace to rent out your wares and skills. But perhaps a bigger distinguishing factor is that Desai, 29, who took a leave from his job last year as an adjunct professor at City University of New York to launch the Brooklyn-based Rentah, is out to prove that capitalism and his Occupy ideals don’t have to be mutually exclusive.

The 5 Coolest Startups We Discovered at TechCrunch Disrupt NY
May 17, 2017

At TechCrunch Disrupt NY, hundreds of startups across areas like artificial intelligence, virtual reality, e-commerce, foodtech and security/IT gathered to introduce other techies and potential investors to their companies. Rentah is a website where people and businesses can earn additional income by renting out the goods, services and spaces they already have. While that might not seem like the most exciting business, the fact that Rentah runs lean and mean and didn’t let the $3,000 ticket stop them from hustling is pretty cool.

Brooklyn man posts ad offering advice, ice cream
January 11, 2017

"I think if more people do little things like this, Desai says, and just see what happens, I think more people will be happy as they forge a new path and create some fun," he added. I tried out the ice cream and the advice. It was a private matter, but both the advice and the ice cream were quite good.

Upgrading the Sharing Economy with Disbursement Tools
January 10, 2018

Desai compared Rentah’s business model to a more modern form of Craigslist — one that accepts digital payments, quickly disburses funds to users, facilitates communication between parties and allows users to both build profiles and submit ratings based on their experiences.

Offering Summary

Maximum 1,000,000* shares of common stock ($100,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 100,000 shares of common stock ($10,000)

Rentah, Incorporated

Corporate Address
67 West Street Suite B-1, Brooklyn, NY 11222

Description of Business
Rentah is a peer-to-peer platform that allows people and businesses to maximize the value of their underutilized goods and services.

Type of Security Offered
Common Stock
Purchase Price of Security Offered

Minimum Investment Amount (per investor) 

The 10% Bonus for StartEngine Shareholders

Rentah, Incorporated will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 1,000 shares of Common Stock at $0.10 / share, you will receive 100 Common Stock bonus shares, meaning you'll own 1,100 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Prior fiscal year-end:
Total Assets
Cash And Cash Equivalents
Accounts Receivable
Short Term Debt
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Revenues And Sales
Costs Of Goods Sold
Taxes Paid
Net Income


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


The Rentah Vision

over 1 year ago

The Rentah Vision

over 1 year ago

A Rentah Update - Many Links!

over 1 year ago

Hello Investors. It has been a busy 4 months since the end of our campaign. We have many updates to share with you!

We have built, tested and refined both of our applications. You can now find us in the Google Play Store and the Apple App Store. So please download the apps, leave some positive ratings and share it with your tech, freelancing & sustainably minded friends!

We have also redesigned and improved the UX/UI of our entire desktop and mobile responsive sites. We have also added systems to improve the security of the site to facilitate easier handling of disputes and a better way to facilitate transactions between service providers. You can find this on our website and in the dashboard.

Finally, after a Summer of intense tech and development, and not as much outreach we hoped for, we are ready to hit the market and build communities and scale. We will be releasing a new StartEngine campaign in the next few weeks with an investment goal of 440,000 to fund this.  

While we have additional tech goals we plan to accomplish in the upcoming months - implementing spaces, improved matching between providers and renters, QR scanning functionality, and delivery - the plan is to spend the majority of these funds on insurance, marketing and scaling. 

You can see the preview of the new campaign here. You will find some new images that were not in the previous campaign such as the developments we have made with disputes and transactions.

More updates to come shortly. #RentahLove 

Down to the Wire! T - 5 hours!

almost 2 years ago

There are only 5 more hours left and we are soooo close to our MAX goal! I just wanted to take this chance to potentially reach some of our followers that were thinking about investing before our campaign officially ends. 

If and when we hit the max goal we will be able to show larger investors that there is more than sufficient interest behind developing and executing this product, and it will set us up perfectly for a proper seed round in the Fall! Thank you for joining us on this journey. 

That is all! Much #RentahLove 

The Last Update #Thankful

almost 2 years ago

Many books have been written about business, entrepreneurship, and ambition. I don’t believe there is one particular recipe that leads to “success” but there are certain ingredients that are necessary. One of those foundational ingredients is good people. We are thankful, that as of 4pm eastern time, we are 191+ people stronger!

As I’ve mentioned in previous updates Rentah is more than a business for me, it is a mission. With Rentah we can reduce waste and consumption and earn more by reusing our goods; we will also keep our money local by renting from local providers; and finally, by meeting and working with people within your community we hope to forge new connections and relationships. Our goals and benefits are many but our focus is be the largest Sharing Economy company on the planet. 

I want to end this campaign with one more sincere thanks and appreciation, not just for your investments, but also your ideas, insights and enthusiasm. We THANK YOU ALL for your involvement and look forward to growing and succeeding together :)

“a rising tide lifts all boats” #RentahLove

A Story of Spring and Summer

almost 2 years ago

Hey! We are almost at our goal!  We are extremely pleased and excited to have 180 new investors, allies, and supporters on board. I have had the pleasure to speak to many of you and I look forward to building relationships with all of you. As we come to an end I wanted to give you guys an overall update of the company and the plans moving forward.

We had many plans when we launched this campaign in preparation for the Summer.

1. To release the iOS app.

Result: We released our beta iOS app internally about 6 weeks ago and have been testing, debugging, and developing furiously since then. We like the progress and feel confident we can push our App to the App store around July 15th and have it available for ALL  to use by the end of July.

We will be doing continual updates throughout the Summer and into the Fall marketing push into dorms - think furniture, tutoring, textbooks, gigs etc and holidays - think renting costumes for Halloween, caterers for Thanksgiving, and gift wrappers for Christmas.

2. Update the Website

Result: Based off of the feedback from users and focus group it was determined that we needed to make some changes to our Dashboard and improve the overall listing and requesting process. We have completely redesigned the process for creating and requesting listings while improving communication and messaging features to handle disputes. These updates will be pushed alongside the iOS application in July. Each of of users will now have the ability to better manage all of their business while also gaining access to statistics such as where users are coming from and potential customers that have recently signed up.

3. To build a marketing team

Result: We have added to our social media, marketing and street teams. The Summer is a time when colleges let out and young talent is looking for opportunities to show their mettle. We were able to secure some folks with skills in sales, PR, and events to help increase our presence on the city streets, and at tech events. Look out for us!

4. To build hyper local communities

Our plan has been to target high density urban areas and specifically large properties and developments where people are living very close to each other. We have meetings in place and will begin on boarding buildings once we release the iOS to the app store. We want to make sure that every one of our potential users will be able to use Rentah on all their devices regardless of their OS.

5. We will work diligently throughout the Summer, learning and improving based on the feedback from our new and old users and plan on raising half a million to a million dollars in the Fall. Our goals for the Fall will be to secure enough funding for insurance, improve our overall marketing efforts and to continue to improve our product. 

We look forward to making you proud and prosperous!

The World Cup and Getting Sporty.

almost 2 years ago

What a time! Dozens of countries and Billions of people glued to their television sets and radios or out in squares and plazas living and dying with every goal scored! Its a spectacle and proof that the world for all its differences can agree over something.

In that spirit I wanted to relate this to a few use cases for all of us trying to get fit and be our best selves.

Its Summer! That means, for most of us, it is baseball season! Paul Stingo is a former high school and college baseball player who has put his services and skills for rent to teach the youth. It can be difficult for Fathers and Mothers to come home from work (probably exhausted) and then run around with their future athletes. On Rentah those same Mothers and Fathers can rent out Paul's skills to help their kids maximize their talents. This can also be a great way for people to find the equipment (Hockey Sticks, Golf Clubs, Bats, Snowboards etc) they may need - or to make money off of the equipment they already have.

We are not all athletes, but seeing all these fit people run around a soccer field for 90 minutes will certainly lead us to reflect on our own athletic capabilities. We will probably not accomplish our childhood dreams of becoming professionals, but it is not to late to simply better ourselves.  You can also rent out Irina from New Jersey as a Health and Wellness Coach to help you reach your goals via her expertise and personalized support.


We never realize the importance of health until we no longer have it. One of the things that Rentah makes possible is to help support these new kinds of trainers, fitness experts, athletes, and nutritionists to make some extra money while spreading their unique knowledge. Lets take advantage of all of this sunny weather, become healthier, eat our greens, make some green, and feel great. #RentahLove

Summer Love!

almost 2 years ago

The times are a changing....literally and metaphorically. This is June. It is the month of Weddings as well as Pride!

It was only 50 years ago (1967) when interracial marriage was legalized in the United States of America (Loving v. Virginia) and now nearly 1 in 6 marriages are mixed-race. It is also said that today 4 in 10 of all marriages are interfaith. 50 years ago the LGBT community was in the shadows of our society and now they have parades, honestly represented in media and entertainment, and can get married and celebrate their love like anyone else. The world is becoming more and more diverse and open minded. Even if you do not agree with these changes culturally or  politically, it is certainly good economically, considering today's national average of $30,000+ per wedding! 

I started doing presiding over weddings because my friends had asked me to do theirs (picture below) and realized it was fun! I also realized just how hard it is find officiants that make all families happy. I saw this first hand when I would see my cousins getting married and the navigation they had to do to satisfy our family's and their spouses family's desires. My family is hard to please! I figured considering my background studying various cultures and religions I could be a bridge and give the families involved a bit of everything they wanted spiritually while also giving the bride and groom some peace of mind! You can find me on Rentah : )

Besides celebrations of Love,  June also happens to be the beginning of Summer. A time to do yard work! You could rent a lawnmower from your local tool library like this one based in Asheville, North Carolina! I mean how many lawnmowers does a neighborhood need?

Globally, cultural views on Love have shifted dramatically. I firmly believe the same type of drastic shift will happen culturally and economically in regards to our consumption and buying habits, and the ethics behind them. We can already see the signs in the automotive industry of how people are moving towards environmentally efficient vehicles (Tesla), and access over ownership (Uber, Lyft).  We firmly believe the same shift will happen with the renting of Goods. 

Lets not forget Renting = Reusing. Renting from your neighbors keeps your money Local. Also, renting from your neighbor could lead to a new friend :) It just makes sense. #RentahLove

Lessons from our Fathers.

almost 2 years ago

Happy Fathers Day! This is a day often filled with happiness, sentimentality. and nostalgia. Not everyone has been blessed to have had wonderful role models growing up and I believe it important for us to cherish those figures, wherever we can find them, that have  guided us through the years.

Speaking of Family! I wanted to share three stories that highlight what family means to us. The first is regarding one of our newest investors!

Honestly this message warmed our hearts in the office. The reason we wanted to do #EquityCrowdFunding was so we could attract unique and new types of investors to our platform. The very types of investors that would be using our platform! I love that Yvonne and the Munoz family made this decision together. I also love that they are out in Alaska and recognize that not all tech companies are willing to think about smaller markets - even though they claim to want to change the world. Since the Munoz's are now involved wee have no choice to be thinking about Alaska! At Rentah ours is a goal to be able to help these undeserved areas and help families earn and save additional income with the goods and services they already have. Remember in the older days when we used to consider purchases for the home to be investments? We want to bring back that ethic. We are thankful to have investors like yourselves bringing diverse and varied experiences to our collective table.

The second story involves a quick trip I took to India to see my Grandfather and visit the old hometown and villages of my family. Its amazing how much can change in 70 years. My parents grew up using branches to brush their teeth and sharing one bathroom with 20 other family member with water having to come from the well in the center of town. Now they have been living in New York City for 35 years with their daughter pulling in million dollar grants for NGO's that help the elderly and their son trying to change the way people consume goods and services.

While most of the trip was wholesome and beautiful I was once again reminded why Rentah is necessary. In the last 70 years India's population has gone from 300 million people to 1.2 BIllion people. They have added 3 United States sized populations to their country that is only 33% of the size of the United States - in just 70 years! There is intense competition for the few jobs that open up. And with there being few jobs there also happens to be huge corruption. The huge amount of people also leads to huge pollution and waste.  Then there is the poverty and pain you see across faces wherever you travel in India.

The Sharing Economy and Rentah will not solve any of these problems but they can diminish them. We need to promote the idea that you can be your won boss and find unique talents and skills within yourself to find work when there is none. As communities we should be aware of the impact we have when we simply buy and throwaway. The more we rent - the more we reuse - the more money we keep in our communities and the more resources we keep for future generations. What changes will we see in the next 70?

This was the basis of a lecture I gave out there. These are pictures from a lecture I gave at LD Engineering College to some students, professors and local entrepreneurs.

The 3rd story is about my Dad. My dad is a a cheesy dad. And one of the things he is most proud of is how little trash we produce in our home after a week. It so little (about the size of one small grocery bag)  that one day the sanitation driver remarked to my father how they were all aware that our house was the easiest one for them on their route. Trash and consumption are not sexy topics or fun, but like parenting, its often the dirty and under appreciated work that is most important. That bit of trash meant he did not waste food or money and in fact made that sanitation workers life easier. Rentah aims to do just that type of work.

Thank You for teaching us the value of hard work, fiscal responsibility, and resource allocation : ) #RentahLove

Eating Healthy and Dressing to Impress... a couple college use cases.

almost 2 years ago

We consider Rentah to be unique compared to our competitors because we include the rental of pretty much anything. This gives people an opportunity to not only make money from the things that they own, but also their skills and whatever they are passionate about. 

For example, Amanda is a college student studying occupational therapy that is based in Staten Island. For additional experience in the health world and to earn extra income she offers  service in healthy living.  

Also one of our newest members, Suzy from California, offers her expertise in fashion. She rents out trendy outfits on demand and also offers her services as a personal assistant and personal shopper.

It’s awesome to see members who take advantage being able to offer both goods and services. On Rentah we want our entrepreneurs, freelancers, and users to feel like they have the freedom to best provide for themselves.

The Intangibles

almost 2 years ago

While I have used the other updates to talk about Rentah product, use cases, and marketing agenda, in this update I would like to share a bit about our spirit and driving forces.

I have had many jobs across a variety of fields from sales to hospitality, but most of my working life has been as a teacher and professor. The last week of May, for me, is often dominated by grading papers and reflecting on the previous semester - which is probably what inspired this post : ). Rentah would not exist without my Geography courses. Growing up I was a bit of a hippy and activist (I still may be in the eyes of some) but through my research and life experiences I began to realize that many of the issues that we face in our world such as environmental waste and resource allocation, poverty, lack of love in our work etc tend to be interrelated and that many of them can be solved by us working together..... and often the best motivation for us to work together is a mutually beneficial outcome like saving or earning money $$$$$$. This emphasis on income has not pleased some of my hippie friends but studies have shown time and time again a home with less financial stress is one of the strongest contributors towards health and well being! I truly believe if we can help people earn a bit more while doing what they love, and keeping that money local, we can have profound impacts on communities and truly build a sharing economy. Rentah is more than a business, it is my life's mission, it is my living dissertation and it is an embodiment of what I teach about daily for the last 7 years.

My Geography class has had a major influence on Rentah but the people that have built and developed this product have also injected much of their spirit into our company.

Alyssa our Front End Developer and the person that keeps everyone in check as the project manager is as strong and hard working as they come. She left home and moved across the country at an early age to pursue her dreams. She then left NYU after realizing being 200k in debt would hinder said dreams and decided to pave her own way. She understand what it takes to work towards your goal, work on a passion project, and simultaneously be a freelancer to survive the New York City rent. I hope we can have a community of Alyssas' on Rentah. Our users would have access to some top notch creative talent. PS You can find her unique offerings on Rentah here

Charlton may not have been accepted to the best schools but he has been coding for more than half of his life and is constantly learning and pushing himself to be the best he can be despite some hardships and struggles. He has shouldered much of the burden of Rentah and like all great young prospects - the future is incredibly bright. We are lucky and blessed to have someone that breathes development 24/7 that does not believe in excuses but rather himself and his abilities! We are incredibly lucky that he stopped hacking PS4 games and decided to help us build a product we think will change the world (Sorry to all you gamers out there missing out on his cheat codes :)

I can go on and on about the rest of the team Wayne, Giancarlo, and Aaron and how they come from the varied backgrounds of China, Peru and Indiana respectively with equally diverse work experiences from working on aerospace technology to being a building superintendent. I can go on and on talking about the blue collar nature of our initial family and friends investors (I'm shouting you out Brian and Chris Persky) and the support from behind the scenes advisers that have experience working in finance, 3d printing and military service, but I read somewhere that attention spans are decreasing so I figured id keep this update short and sweet (kind of)!

That being said, expect to keep hearing about our philosophy, diversity and integrity because deep down I believe this is the reason we will take over the Sharing Economy. Much Rentah Love and Thank You for the moral and financial support!

Sincerely, Anup Desai, Founder

P.S Words matter, but I got this tattoo 3 years ago as a daily reminder of the mission at hand. Cheers. 

Notice of Funds Disbursement

about 2 years ago

[The following is an automated notice from the StartEngine team].


As you might know, has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in be on the lookout for an email that describes more about the disbursement process.

This campaign will continue to accept investments until its indicated closing date.

Thanks for funding the future.


New York Tech Day, Summer Ahead and Disbursement of the Funds!

about 2 years ago

Its been two weeks since our last update. I hope those of you in the States are enjoying the spring weather! I am here to share that we too have been blooming like the cherry blossoms.

The majority of the work since our last update had been focused on the internal release of our iOS application and improving the design and UX of our website (search, item pages, profile pages and transaction process).  In regards to the App: we have gone through the first round of QA and testing. We will have the MVP available for you guys in two weeks once we complete the full debugging. If you would like an early invite please request one via my linkedin. 

In regards to the website: we have updated the listings and request search pages by incorporating additional search filters and features to help people find what they are looking for.New York Tech Day. Below you will see and image of the new search results page. Throughout June I will continue to show you additional updates to the product including updates to the item pages, create and request a listing, and transaction flow.

On the marketing side of the business we have spent these past few weeks preparing for New York Tech Day (which was a great success!!!), solidifying partnerships with property managers, and finalizing plans for our summer roll-out and pilot programs. We have been in the midst of our soft launch and have been receiving a ton of valuable and positive feedback! We are excited by the results and are almost ready to take the next big step. It is for that reason we will be requesting a disbursement of the funds from StartEngine today. Considering it takes 14-21 days to receive the investments, we will have access to the funds just as we start our intense summer outreach. By end of June we will be in some choice NYC buildings and dorms and have our Android, iOS, & Website ready for mass consumption.  In the mean time we appreciate your feedback and helping us spread the word.  #RentahLove


A bit of clarification!

about 2 years ago

Hello Investors and Followers! You may have received an update that asked you to reconfirm your investment in Rentah. This is normal and happened because we extended our campaign past April 30th and had to refile our 2017 financials with the SEC since we are entering a new fiscal year.  As expected everything went through and we have extended our campaign until we reach our goal of 100k! Our apologies if there was any confusion.

One a brighter note  we have begun seeing the benefits of our relationship with the Staten Island Technical Incubator and recently gave a lecture to some local business and political leaders about the potential of the Sharing Economy and Rentah's role in that space. We have begun working with the local colleges to provide us tech and marketing interns for a summer push and have started talks with the local Chamber of Commerce to begin working with local small business and onboarding them onto the Rentah platform :)

By the way....if you are in New York City next Thursday please come by and visit our booth at New York Tech Day. It is the largest exhibit of StartUps in the world and totally free to explore. It is located at Pier 94 in Manhattan from 10am to 5pm.

Amending our Securities Offering

about 2 years ago

Hello! Recently, a change was made to the offering. Here's an excerpt describing the specifics of that change:

Rentah, Incorporated is extending their campaign and updating their financials.

When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Our 2nd Wind!

about 2 years ago

We are super proud of the progress of our campaign and grateful of the participation of our 113 investors. I would like to give a special shout out to my former high school advanced economics teacher Mr. Sammaratano who has taught in the NYC school system for over 30 years, and to our adviser Ivan Raiklin who is a decorated Green Beret and someone who recently ran 2,776 miles over the course of a couple months to highlight and bring awareness regarding PTSD, mental health and suicide among our veterans. It is my personal belief that the quality of the means will impact the quality of the ends ..... and with that being said the quality of our company is being positively impacted by having so many new quality investors. Thank You!

We have decided to extend the campaign into May for a few reasons....

1. We want to reach our goal of $100,000  and add more valuable investors and allies to the team. This will allow us to build our best products and up the marketing efforts and pilot programs to ensure they have everything that is needed for success throughout the Summer and Fall.

2. We will also be exhibiting at New York Tech Day! Tech Day has over 20k attendees with many fitting our target demographics i.e techies, journalists, investors, trend setters etc. If you are in the New York area feel free to come by our booth and say hi! I would love to shake your hands and learn about your thoughts on the Sharing Economy space. P.s It is totally free! You can register here:

3.There is more to come with our products. We have our iOS MVP that will be arriving late in May as well as some exciting updates to our website. We want you guys to be some of our first viewers, testers and evangelize-rs  :)

a glimpse into the (very near) future

about 2 years ago

I would like to say Thank You again to all our investors. We have had a new investor jump on board each and every day of the campaign! That is a streak that means a lot to us!  It is also a streak we would like to continue so please keep sharing the page!

With the success of the campaign, and partnerships being formed with the CSI Tech Incubator and progress being made on our iOS app our in-house team is working on improving the overall user experience for our web users. We will be making a marketing push soon and we want to ensure that whoever comes to our site, from the tech savvy to the novice, understands the full scope of our capabilities.

That has led us to begin implementing an updated dashboard that will "gameify" the experience. Similar to LinkedIn where you will know if you are an "All Star" after building a robust profile, we wanted to hold someones hand in building a profile that will best allow them to reap the rewards of the Sharing Economy. The middle two panels will collect valuable data for us in regards to their interests whether it be for providing, renting or selling. They will also allow the user to be aware of all current rentals & transactions that may be taking place - as well as new users that have been searching for products and services similar to the ones that you may be offering. This is the beginning of what we call "Smart Rentah". It is our way of driving business to you and familiarizing you with your local providers and renters. 

More Use Cases : )

Speaking of users that are not the most tech savvy lets talk about my Mom! (PS Its her Birthday today (4/11)!

My mom is an immigrant from India who moved here over 30+ years ago. She has a had a steady job working for the NYC government for most of those years. She is expected to retire in a couple years and she is NOT looking forward to doing nothing. One area that she believes she can give back is through education. Healthy eating and her Indian culture, which go hand in hand, have always been what my mom loves to share with those around her. On Rentah she created a service project, where over the course of a few hours, she will show you where to get the proper groceries (grains, veggies &spices) needed for certain Indian delicacies. She will then teach you how to make a variety of items, and then after the full course is prepared, its all yours to enjoy! It can something you may specifically be interested in or it could be a unique date or family outing that is extra wholesome.

I personally am tired of seeing older folks working in fast food and barely scraping by. One of our goals is to get some folks out of the traditional labor force and open them to newer experiential opportunities that can provide more income and personal fulfillment. #RentahLove  

Happy Holidays!

about 2 years ago

We hope everyone had a wonderful Easter, Passover and start of Spring. We know we did! We are up an additional 25k+ since our last update and now quite confident we will reach our 100k goal! We sincerely appreciate you early investors. Most of the risk, fuel and energy that is needed to launch a space craft is used during initial liftoff and I believe the same principals applies to companies. So we Thank You again for helping us get off the ground! We look forward to reaching even greater heights with all of you in the very near future.

A couple of additional updates...

1. We have secured a firm to complete the iOS application. We will have our MVP ready for use and market testing in early May. After which we will do another intense effort to include the remaining features of our site such as reviews, connections and social media integration. We hope to have the iOS to the quality of our Android application by June.

2. We have begun working with the Staten Island Technical Incubator. They are a local NYC incubator that is supplying us with office space, marketing and technology interns as well as access to legal and marketing consultants, professors, business liasons and investors. They will be instrumental in helping us implement our pilot projects, build our user base, and get the funds necessary to raise an additional $500,000 - $1,000,000 this summer. 

We will have a couple more updates this week. One will be to talk about additional use cases for Rentah involving music and the arts. The other will be to dive a bit into some of our investors that have contributed to the campaign and the culture and community we are building.  If you have any additional thoughts or ideas you would like to chat about feel free to call me at 718-966-3131. Cheers.


Anup Desai

Thank You #RentahLove

about 2 years ago

First and foremost I would like to thank you all for your show of support in our company. Our 51 new investors range from 19 states and 3 countries with backgrounds from tech to local investment groups. We know our vision has a wide scope and it is nice to see you all do too. I look forward to getting to know you all.

In our first update Id also like to share an example of a couple potential users. These people are both providers of what we consider to be  fast growing industries with demographics that overlap with our own: Drones and 3-D Printing.

Assembyl 3D is a small business that has a unique assortment of services that many might find handy. An entrepreneur trying to produce affordable prototypes and molds could use their help, as well as the school teacher introducing scale models of a building, cities or the human body.

Amos Katz is a freelance photographer and a FAA licensed drone pilot. He has a natural gift for aesthetics. You could book him to make a video showing of your property or to get some unique vantage shots of your wedding!

In the coming the weeks we will continue to highlight potential use cases  for individuals, freelancers and businesses with needs ranging from child and home care to tourism services. We will also talk about where we will try to reach people: hint hyper local communities with lots of talent and little interaction such as high-rises, urban complexes, condominium and dorms!

Thank You again.

Anup Desai 

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