Quigler Monthly Update October 1, 2019
81.5% of those taking Quigler's first CE courses "strongly agreed" or "agreed" that they got valuable information and would recommend them to a friend or colleague. WOW
Please refer to LAST month’s juicy update if you have not already read it. Everything I mentioned has continued through September.
Dwain Scheck, our PR maven continues with Public Relations and getting our story out there. Our programmers have done terrific work with the net result that as of TODAY I feel we are two weeks from having “Quigler 2.0.” 2.0 has had tremendous upgrades both as to functionality and background to make for a smoother experience.
This is not to say that more upgrades are unnecessary. But today, after our weekly call, Linda and I looked at each other and said “Oh my God, we are two weeks from being there.” By “being there” we mean that we have all the functionality we need to go forward focusing on marketing. Literally dozens of bugs and fixes are now completed and the user experience is far improved.
Meanwhile, while the coders have been working underground and in the background, we have been revamping all our messaging in the foreground (see last month’s update) and our follow up email sequences for those who come onboard for a free trial. In addition, I spent 3 days in Nashville Tennessee at StoryBrand Marketing focusing on creating messaging that converts. It was a fruitful session and I came away with a long list of “to do’s” which our web person,Joseph Darnell, is implementing as I write this. In addition, all month Joseph worked with me to revamp our entire follow up campaign with new Tutorials,new emails and new sequences. Busy month.
Broker/Owner Enhancements: Finally, last month I focused on not just our messaging but also wrote you this:
“For the record, over the past two years we have talked with lots of broker/owners and we know what they want: (1) a demonstration of some agent adoption sothey don’t get too out in front of their agents, (2) the consumer agreeing in some form that in fact the agent did what they said they had done, (3) something to put into the transaction file that an agent can give their broker demonstrating what the agent did and that the consumer agreed it was done, time-stamped and dated, (4) the ability for the broker/owner to put ALL their agents onto Quiglerand for one of the broker’s managers to be able to pull up all agents daily and see where they are in each transaction, what Steps are done, and what remain to be done. It would be for broker/owners the ultimate management tool to assist them in an industry of independent contractors who most compare to trying ‘to herd cats.’ With such functionality in Quigler it has the potential to change the industry in a major way.”
Today, our coders told us 2 and 3 would be released THIS WEEK, for the first time giving us something that Broker/owners can sink their teeth into. Item 4 above will take $100,000 and a lot longer, but now we have the all important ability for a broker owner to get the consumer’s agreement that the agent did what they are supposed to do and thereby negotiate with Errors and Omission Insurance providers about their E & O insurance rates to get a “safe driver discount.” (see last month’s discussion about E & O insurers)
Of course, we have to market this and get the word out, but it is one of the final pieces of the Quigler platform and most of it is now live and the rest will be by the end of the week. Now, we can start a conversation with insurers about a safe driver discount for those who use Quigler.
Continuing Education Courses: Another significant event happened this past month. September is when agents re-started CE classes after the summer doldrums and we have had three classes with over 90 agents using Quigler for 3 hours. Guess what? 81.5% of the attendees “STRONGLY AGREED” or “AGREED”that they got something valuable to their business from the courses and the same number said they would recommend their friends and colleagues take the courses. This is another key metric and one we can boast to our current Board partners and to potential boards. Most agents thoroughly dislike CE classes and take them begrudgingly. Now, we have devised a course that over 80% really like.That is pretty amazing and again now our task is to get the message out there.
Finally, about CE, our goal was to have a course for 1.3M agents on just the Code because all 1.3M must take some course by December of 2020. Unfortunately,because we break the transaction into a Buyer and Seller transaction, our CE course cannot pass muster because it only deals with one side of the transaction and it must fit into a 3 hour segment. We cannot do both sides in 3 hours. We would need TWO three hour modules, something agents are not likely to sit for.
But.....good news. Linda and I spent two days reviewing every action in the Codeonly courses and have been able to combine them in a clever way. The result: we now have a 3 hour course that covers every aspect of the Buyer and Seller transaction plus requirements of the Code that do not involve a transaction.Barbara Fairfield is now getting that course approved in CT and in Florida with a goal of getting it approved in all states. That requires us to start training a cadre of instructors to provide the courses.
Consumer Notifications: One of the biggest upgrades in Quigler 2.0 are the consumer notifications. Now, not only does the consumer get a notification every time an agent does what is required, but now the consumer sees a“Completed” tab that they can hit and always see what their agent has done. In addition, the consumer is prompted to “Agree” to each action being done or click that they agree ALL are done. Also, the agent will now be able to export thisAgreed data to a clipboard and paste it into an Update Letter to give the client.Agents can put in a data range and up will pop every Action in the Quigler program that they have done for the consumer and everything the consumers agrees they have done.
For the first time, the broker and agent have a means of getting consumer agreement that what was supposed to be done, was in fact done, AND the consumer now gets incredible bi-weekly Update Letters. Remember 93% of consumers want responsive communication from their agent. With Quigler they get automatic text notifications PLUS an Update Letter every two weeks,something less than 1% of agent do. The agent just puts in a date range and we will then print out a letter with what the agent did which letter the agent can customize. In sum: we now have the bulk of what the Broker/Owners have wanted.
Still plenty of work, i.e. formatting it all into a marketing pitch and finding the marketing dollars to tell broker/owners what is out there for them.
But as a Broker owner they now have a tool that: (1) positions their firm as consumer friendly, (2) keeps their agents compliant, (3) serves as key training tool for new and all agents, (4) allows their agents to have automated Update Letters that provide an extra level of customer service never before possible, (5) and can get a record of the agent’s compliance to lower complaints and negotiate with E &O providers.
Finally, on a personal note, Linda and I will be leaving October 4 until the 14th tobe in Poland for the marriage of our daughter, Katherine Eva to Piotr Czeslaw Brzezinski. I will, of course, have my cell phone and email contact, but will be unable to focus much on advancing Quigler. Fortunately, the coders, Barbara,Joseph and Dwain will continue to push us forward.
Good wishes, David