As the automotive industry benefits from massive R&D investment and volume growth, so will the marine industry. Growth will also be stimulated by increasing restrictions on the use of internal combustion engines. Developing legislation in Europe, India, and other countries is expected to lead to a complete ban on internal combustion engines in the not too distant future.
According to CleanTechnica.com, local bans against internal combustion boats are becoming more commonplace around the world, and recreational boats will see the largest growth among electric boats as a result.
Total world market for hybrid and electric boats and ships (commercial and recreational) is projected to rise to over $20 billion wordwide within 10 years. Unlike the situation with Tesla in the automotive industry, there is currently no established dominant player in the marine industry focusing solely on electric watercraft. Quad Marine is positioned to take advantage of this window of opportunity with a product that offers not only the benefits of electric technology, but is designed to provide superior performance, safety, and accommodation space.
The target market for the Quad 44 is recreational day sailors, live-aboard boaters, extended cruising sailors, and charter operators. The world-wide market for recreational cruising catamarans (sail and power) is estimated at over $500 million/year (source: Cruising World Magazine). Based on the strength of our flagship product we anticipate capturing a substantial share of this market within the first few years of operation. Our long term marketing plans include an expansion of the Quad Marine product line to both larger and smaller watercraft, and production of a passenger-optimized version to address the market for water taxis and sightseeing excursions. We believe these plans will greatly expand Quad Marine's market share and overall revenue.
The company plans to achieve its market share goals through targeted advertising, participation in trade shows, and a strong internet / social network presence. Advertising will be facilitated by the use of the Quad 44 digital design model which we will use to create effective graphic presentations for print and online advertising.