Proof Media is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$100.00 minimum investment

Proof Media

Voting System to Discern True News

Small OPO
Manalapan, NJ
Consumer Internet
Accepting International Investment
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Welcome To Proof

We Believe Truth Matters

A New Type Of Editorial System

Invest In: Proof Media

At Proof, we believe in the truth. We've developed a new system wherein people become voters and are incentivized to vote on the truthfulness of content. Our founders have recognized, after storied careers studying market behavior, that the wisdom of crowds and a shared economy can be used to assist in uncovering the truth in content.

Proof uses the wisdom of crowds, a shared economy, well-designed incentives, and applied microeconomic theories to create a unique, inexpensive and scalable solution to solve society’s problem of untruthful content.

By leveraging various concepts, including blockchain, and applied microeconomics, Proof was conceptualized to secure access to truthful content in text, video and photographic form.


The Need for Proof:

It was succinctly put in a paper labeled "Trends in the Diffusion of Misinformation on Social Media," (https://web.stanford.edu/~gentzkow/research/fake-news-trends.pdf ) that "A substantial number of U.S. adults were exposed to false stories prior to the2016 election, and post-election surveys suggest that many people who read these stories believed them to be true." We trace this problem back to the mid 1990s, where a commonly held belief was that the internet would democratize the creation and distribution of content supported by a new advertising model.  Unfortunately, in many ways, it appears that content has been weaponized by people, groups, publishers, and countries for purposes of generating clicks, destroying personalities, modifying elections, or lying for the sake of self-interest.


The Wisdom of Crowds:

As made famous in James Surowiecki in his novel "The Wisdom of Crowds", the concept is that under the appropriate conditions, aggregated individual decisions provide highly reliable judgments which over time are greater than any one individual by themselves. Since its early adoption in economics, the wisdom of crowds has been utilized in political science, sociology, psychology and other disciplines to solve simple to complex problems.

Join Us  (Development Phase)

Be a part of the search for truth. Proof is currently in development with alpha version forthcoming in December 2018.  Nearly all major features for the alpha have been developed and the team is working diligently on stress testing the software. The alpha version that will be released in December is to test the robustness of the software and adjust scaling measures. It is also a great way to solicit feedback from users on which features they would like to see in the beta, which is the next phase. The alpha will not use actual money and will not be run on the blockchain. The beta which is slated for release in Q1 2019 will include actual payments and use the blockchain. 

The Offering

Investment
$4/share of Common Stock. When you invest you are betting the company’s future value will exceed $21.0M.


Perks


1. Any investors of $300 or greater are eligible to be the very first alpha testers of the Proof platform in December 2018. The alpha testers will receive a bonus which can be used to generate real money when the beta product launches.

2. Any investors of greater than $1,000 will be entitled to receive a $50 opening balance with the launch of the beta product to be released in Q1-Q2 2019.
 

3. Any investors of $75,000 or greater will be invited to the Proof Kick-off Event in Q3 2019 with the management team.


*All perks occur after the offering is completed.


For details on the bonus, please see the Offering Summary below.

We believe people, equipped with the truth, will improve the world.

Find Proof

Proof is being developed for multiple users (community members) who can engage and receive incentives for their work. There are three community member roles within the Proof ecosystem.


  • Submitters: These individuals provide us with content that they believe is questionable and are relying on our community to vote on the factual content of the article. 
  • Readers: Individuals who come to the platform because they value vetted content and the experience of the community’s proprietary news analytics. 
  • Voters: They review and vote on content as part of a larger community-driven effort to ascertain facts. 


Each of these members is incentivized towards good behavior and some of which are paid for their work.

Key Product Details

  • The wisdom of the crowds to help determine the truthfulness of online content
  • All votes are blind
  • Our solution leverages blockchain technology and cryptography
  • All users will commit monetary votes to assert their opinion
  • Proof does not collect personal data, other than the minimum features required to pay our voters
  • Anyone can submit an article to Proof
  • Anyone can visit Proof and see the basic metadata and read our voter outcomes

Actual product images

Proof's VALUE


Proof's value to investors comes from three main areas:


1.  The development of a voting network

2.  The development of intellectual property associated with its voting mechanism

3.  The continuing aggregation of data that is used to create Proof metadata, or analytics associated with content sources, writers/journalists, topics and other analytic data sets.  Proof's metadata will be the first source of verified quality and truthfulness ratings for journals, writers, bloggers, vloggers and photographers.  

The Features Of Proof

Blockchain

At Proof, we view blockchain as another technical tool we can use rather than a panacea - as it's viewed at most startups: the blockchain provides us with  immutability. Given the nature of where Proof receives content from: links and content can change during or after voting takes place. The Blockchain provides us a timestamp of the content that was voted on and at what time, so that there is no ambiguity.

Trustless Voting

We believe that Trustless Voting is paramount given the lessons we have learned from Web 2.0. We are building, over time a voting system that does not require voters to trust Proof since they can self-audit their votes and we can prove via cryptography that the votes cast are, in fact, real votes.

The Platform

We are working tirelessly to provide a UX experience that simply does not exist for any platform that leverages blockchain. The technology stack is currently being built using python/Django for the back-end built on AWS infrastructure. The front-end is written in React and based on Redux framework. 

R Chain

Proof is planning to build parts of its application on RChain, a new blockchain platform. RChain produces a concurrent, compositional, and massively scalable blockchain. While Ethereum is built as a sequential machine, meaning that each process needs to wait for one to complete before another can start; Rchain is fundamentally different in that it is designed to be concurrent. This means RChain will be cheaper and faster than Ethereum.

The Online Publishing Industry Is Broken

We believe the news industry has failed, and requires changes to optimize this industry once again. Proof can address those required changes.

The Marketplace Is Changing

It was succinctly put in a paper labeled "Trends in the Diffusion of Misinformation on Social Media", that "A substantial number of U.S. adults were exposed to false stories prior to the2016 election, and post-election surveys suggest that many people who read these stories believed them to be true." It is our belief that this problem can be traced back to the mid 1990s when independent (personal) publishing created an identity much different from its historical roots in professional publishing. From creating web pages with FrontPage and Dreamweaver to the development of Blogger and WordPress, the traditional idea of personal and professional publishing began to blur. This period was the beginning of the call for the “democratization” of news and publishing and, in many respects, it was a call for the elimination of the major publishing companies’ power over information. 

The deep philosophical idea of the 1990's new publishing marketplace was the disintermediation of publishers, the removal of their power over content, and the notion of returning the voice to the people.

We believe that publishing was pushed in a new direction: the model moved away from consumer paid content (with some advertising) to the new model of advertising-paid consumption. While many internet users were now pleased with the financial benefit of having to pay little to access content online, the negatives of sometimes-abusive pop-up and banner advertisements were a negative.

But, no one was talking about the possible crowding out of high-quality journalism in acceptance for lower-quality, traffic-generating, online cable content.

Newly founded publishers were able to compete against the larger publishers if they were able to garner enough viewers to their website. Smaller and growing publishers created online content that was about grabbing attention, special interest publishing and other methods to gain traction with new viewers or readers.


Content streamed 24 hours a day, 7 days a week -  a stark contrast to the way many people consumed news up until the 1990s, where the focus was on daily newspapers, television news on the hour, and other less than real time news updates. With the increase in the supply of news content, coupled with increased advertising to online channels and a decreasing number of newspaper purchasers, the race to the bottom began. It became increasingly difficult to decipher high quality from low-quality news content.

We believe that serious news services of the past have been replaced with entertainment news based on feeding viewers shock and awe, politically aligned propaganda and, worst of all, lies and manipulations to change outcomes of elections.

Other than companies like Snopes, there are essentially no commercially viable solutions (of which we're aware) that can assist the reader in uncovering factually incorrect statements, biases or outright lies. It is because of this, that the news and online content marketplace has continued to move closer to a failed news marketplace.

PROOF of Concept

To fix the news marketplace, we believe an arbitrator or a quality control mechanism is necessary. Perhaps this can be the state or federal government. Though government intervention can be helpful in the short run, research suggests that an optimal solution would be for the market to correct itself in the long run. 


For proof, let's take the example of the used car market. 


In the 1970s and the 1980s, there was a push for the government to intervene in creating laws such as the Lemon Law, adopted in many states. However, in our view, years later the market created its own market correcting mechanisms with the invention of new companies such as CarFax. Had it not been for government intervention in the short term and or the creation of market solutions in the long term there is a very good chance that the used car market would have continued to exist under the guise of a manipulative and shady car salesman.


What appears to be needed is the CarFax of the news marketplace, where an arbitrator can adjudicate quality of content, yet receive some form of incentive to do so. Unfortunately, we believe there is a nuance in the news market that was not existent in the used car market. In the used car market there were actual purchasers of automobiles, whereas in the news market many consumers pay little to nothing to acquire content and many independent publishers cannot afford any additional costs. Any market solution that can solve the news quality and trust problems will need to provide a solution where there is no cost to the news provider and no cost to the news consumer.

That's Why We've Got PROOF

We're presently building a blockchain enabled platform using the wisdom of crowds to adjudicate the truthfulness of online content.

This Is How Our Platform Works

  • A user reads an article. For one reason or another, they don't trust the underlying facts but  have limited free time to validate the facts themselves. 
  • User submits the article's URL via our Proof web browser interface 

  • Proof receives the article, which is then routed to many registered voters who have expressed an interest in reviewing the article’s underlying facts.

  • After reading and researching the facts in the article, Voters place a vote with Proofs (our native token -  which is purchased in advance of voting on an article and stored in a Proof wallet). They can vote that the article is “mostly true” or “mostly false”. 

  • After meeting many back-end proprietary thresholds, the vote closes and the side of the vote with the non-simple majority of votes wins. 

  • The majority receives their winning Proofs in their wallet in real time. 

  • Proof takes a small fee to facilitate the market and to further develop the platform. 

  • The submitter is notified of the outcome, and the outcome is placed on the platform for future searches. 

Proof Has the Potential to Realign The Incentives Of Media Market Participants

  • High-quality journal articles will receive good ratings (voter outcomes) and the producers of fake news will be hurt with poor ratings.
  • Content consumers will be able to quickly decipher those journalists and journals who write factually correct articles and those who do not.

  • Advertisers will learn which of the journals are higher quality versus lower quality, and the industry advertisement spend will be reallocated to trustworthy journals.

  • Producers and consumers of content  will have to pay nothing for the Proof truthfulness rating.

  • Voters will be paid an appropriate wage based on the level of research they put in. The more research that a voter conducts the better the chance of them being on the right side of the article’s vote. Voters will be paid based on the outcome of a vote. Proof uses the wisdom of crowds to structure its voting mechanism.

  • Should Proof’s hypothesis hold true — lower quality producers will be forced to exit the marketplace because of less to no advertising revenue.

  • Although Proof will have rules for its members, the token incentive will push the voters to act as a self-regulating authority.

  • Society, in general, will benefit from the solution because there will be a reversion toward trustworthy news, and biases and lies will be removed from the news market.

Actual product images

Proof envisions changing the news-viewing experience, focused not only on the content, but also the reputation of the journalist, the publisher, the journal, the geography in which the content is coming from, and many other analytics that will provide a much different and more rewarding experience to the reader. Proof is currently in development of its product with its alpha product being developed and coming to the market in Q4 2018. In the meantime, while Proof is building its product, it is also recruiting voters for launch day.

Our Team Has What It Takes

The Proof Team comes from all over the globe. At the moment we have team members in Italy, Poland and the United States, with expectations of continuing to grow our team in South America, Eastern Europe the Middle East and elsewhere.  


Our team members have varied ages ranging from Generation X, Generation Y to Millennials.  At the core of our shared DNA is a desire to be ethical in everything we do: from how we develop our voting mechanism to how people share in our success, each component of our business is analyzed through and ethical lens first.  Each of our team members share in our wanting to help leave the world better than when we entered it: we believe people equipped with the truth will improve the world.

We believe Proof is the only one of its kind using the wisdom of crowds coupled with blockchain technology in order to identify the truthfulness of online content.  

We're addressing a market failure and hope to change the way news and online content is published and consumed. We're ready to help advertisers participate with the most ethical and trustworthy news sources. Proof is scalable, and with the right size network of voters can be a company with a substantial revenue base serving the global community. 


Although headquartered in the United States, we believe that a market for the Proof solution has a global reach.  


Proof does not believe that industries will be negatively impacted from its solution, but rather that journalists and writers with a preconceived notion of harming the journalism community will be identified and ultimately peered out from future opportunities. Plus, we believe we'll eventually be able to add jobs, globally.

Join us, and let's sweep away fake and misleading content.

Together.

In the Press

Realigning Publisher Incentives
July 3, 2018

This article is about the failure of the news industry, the changes required to optimize the industry once again, and a new product solution by Proof Media Inc. (Proof) which can address the required changes.

Becoming a Proof Voter
August 3, 2018

Ask yourself this simple question. Where can you have a major impact on the world while earning as much money as you like, and at the same time increasing your knowledge while working from the confines of your own home? The answer is PROOF.

Proof Media, Inc. Receives Funding from Reflective Venture Partners to Validate Online Media
January 1, 2017

Proof, a blockchain enabled platform that incentivizes its members to research, verify and vote on the truthfulness of content, announced a strategic investment from Reflective Venture Partners, a venture fund partnered with RChain.

What Makes a Crowd Wise
July 1, 2018

The “Wisdom of Crowds” is a well-respected theory that suggests that large groups of people are collectively smarter than individual experts when it comes to problem-solving, decision making, innovating and predicting.

Proof It: The Game
August 13, 2018

Proof will be launching a fun, exciting trivia-style game to play in mid-to-late August of 2018 called Proof It. In this game, players will vote on the truthfulness of a statement while waging points on their conviction level. The more points they wage, the more points they can win or lose.

Proof Media Receives Funding from Reflective Venture Partners
August 16, 2018

The company intends to use the funds to develop and launch its platform on RChain’s decentralized and secure blockchain.

Meet the Team: One On One with Piotr
August 15, 2018

The main reason that I was driven to Proof, is because it’s trying to solve an important issue that hasn’t been really addressed yet. A lot of websites are struggling with fighting “fake news”, but currently I don’t see any that are completely successful. I know that Proof will help solve that probl

Meet the Proof Team: One-on-One with Paolo “The Tech Yogi”
July 30, 2018

The potential impact of Proof is incalculable; it defines a simple way to educate people on finding the right sources to grow their knowledge. It hopes to rebuild trust in both science and each other while bringing communities back together.

Meet the Proof Team: One On One with Cole
July 30, 2018

“the issue of fake news contributes to a major divide we see in our country today. False content is everywhere and the majority of the content that is being fed to the public is falsified; influencing people’s opinions and ruining the reputation of others”.

Offering Summary

Maximum 267,500* Shares of Common Stock ($1,070,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 2,500 Shares of Common Stock ($10,000)


Company
Proof Media Inc.
 

Corporate Address
6 Grandview Lane, Manalapan, NJ 07726
 

Description of Business
Proof Media, Inc. is a community enabled technology company that allows users to vote on the truthfulness of online content, such as news stories, blog posts, tweets and other social media.  What makes the Proof solution successful is that it relies on the wisdom of crowds, coupled with a unique and proprietary voting algorithm, all recorded on the blockchain.  Proof has one main goal with the release of its beta product, and that is to eradicate fake news and blatantly misleading new stories that permeate the major media outlets.
 

Type of Security Offered
Common Stock
 
Purchase Price of Security Offered
$4.00
 

Minimum Investment Amount (per investor) 
$100














Perks*

1. Any investors of $300 or greater are eligible to be the very first alpha testers of the Proof platform in December 2018. The alpha testers will receive a bonus which can be used to generate real money when the beta product launches.

2. Any investors of greater than $1,000 will be entitled to receive a $50 opening balance with the launch of the beta product to be released in Q1-Q2 2019. 

3. Any investors of $75,000 or greater will be invited to the Proof Kick-off Event in Q3 2019 with the management team.

*All perks occur after the offering is completed.


The 10% Bonus for StartEngine Shareholders

Proof Media will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 100 shares of common stock at $4/ share, you will receive 10 common stock bonus share, meaning you'll own 110 shares for $400.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$0.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$0.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Proof Launches its Alpha!

4 days ago

Today, Proof achieved a major milestone weeks earlier than it planned to, we released our long anticipated alpha. 1,000 people have signed up to be alpha testers and participate in Proof. To even our suprised and within the first few hours of sending out the first activation emails, Proof was also able to close its very first vote and with a unanimous crowd!

We hope you join us on this mission to clean up the web in a community format! Expect many more updates from us as we continue to learn from our alpha release and prepare for beta which will be a revenue-generating product.

-Luigi

Less than 1 week to Launch!

10 days ago

Next week marks the first significant milestone in a journey that only really kicked off less than six months ago. At Proof, we have been head down building out our alpha and are thrilled to announce that we will be launching our alpha next week on schedule.  This will be a chance to demonstrate the power of Proof to the world and we could not be more excited.


As one of the co-founders of Proof, the best thing I can say about this company is the team. These are the most exceptional people I have ever worked with in my career. Our developers have consistently delivered and just simply ship. They have been flexible and creative at every stage of building a product that just started as a simple idea and morphed into something so much more special. My co-founder, Chris Young has been instrumental in thinking through high-level strategy and the complexities of an ecosystem such as Proof. Our UX designer, Prashant is one of the most thoughtful people I have ever met and this product would likely be nowhere as beautiful or functional without the passion he poured into it. Our lead economist, Kurt Rothoff Ph.D., was incredibly vigilant in designing our voting mechanism and algorithms. Our marketing team is just kicking off now and has done a great job recruiting our early alpha testers, and I cannot say enough about Michele’s passion for this cause and day-to-day dedication to the team. Lastly, and certainly not least, Daniel Sieberg has been a great advisor and steward of partnerships for Proof to embark on in the future. 


We are also excited to announce that Proof was recently listed as one of KingsCrowd's (a Reg Cf rating platform) Favorite New Deals!

Best,

-Luigi



Proof: Participating in the Reuters Institute for the Study of Journalism

18 days ago

Proof's very own Daniel Sieberg is quoted several times in this new report about journalism and innovation (link below). Daniel was also co-hosting the well known HPE event in Madrid in the continued efforts to spread Proof around the world.

https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2018-11/Posetti_Towards_a_Sustainable_model_of_Journalism_FINAL.pdf

This may help!

26 days ago

Considering how new of a concept Proof (www.proofmedia.io) is, we put together a detailed "Frequently Asked Questions" sheet for all to view. At the bottom of this link, you will find a link to our community telegram channel where you can ask questions about Proof directly to the founding team! Thank you all for your continued support and let's continue to build this out Because Truth Matters.

https://medium.com/proof-media/faqs-frequently-asked-questions-a40994bcfb8e


-Luigi
Co-Founder: Proof

Welcome all Proofers!

26 days ago


Hi, Proofers!

We at Proof are genuinely grateful to see our offering displayed on the StartEngine Offering Page by achieving the requisite $45K milestone. 

Thank you to our current investors for getting us to this point and allowing us to be introduced to the greater StartEngine community!

For some background, Proof raised a $1 million seed round earlier in 2018 and are conducting our next financing round.  It was important to us that potential users, backers and frankly…friends had the opportunity to travel with us on this journey and that is what this StartEngine offering is all about!

Our campaign is still in the first week but what else is new with Proof? 

- We are just one month away from releasing our Alpha product and feedback has been incredibly positive with many reaching out to become Voters on the platform!

- Chris and I presented to investors located in Singapore for the Longhash conference last week and provided the first live demo of the Proof platform!
 

Notice of Material Change in Offering

26 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Proof Media offering. Here's an excerpt describing the specifics of the change:


Update to the Offering Memorandum to disclose a $45,000 investment by an affiliate of the issuer.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

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