The PlantSnap offering is now closed and is no longer accepting investments.


Plant, tree, mushroom identification app

Regulation Crowdfunding
Accepting International Investment
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The Mobile App That Instantly Identifies Plants, Trees, and Mushrooms

Invest in PlantSnap

"Just take a photo of the plant, and PlantSnap immediately tells you what it is, where it comes from, etc. We're the first mobile app to harness machine learning technology to recognize specific plant, tree and mushroom species—and the more you use it, the smarter the app becomes. As a result, we've built the largest, most comprehensive plant database in the world with over 320,000 species and 90 million images in our database. PlantSnap recognizes 90% of all plants and works in every country on Earth!"

- Eric Ralls, CEO and Founder

PlantSnap helps users determine what plants they're looking at, and answer the questions they may have:

  • Is it poisonous or medicinal? 
  • Is it beneficial or intrusive?
  • Can this grow in my region? 
  • How do i care for this plant?

Invest in PlantSnap, and be a part of the world's first global, mobile plant-identifying app. PlantSnap can now identify 90% of all plant and tree species, meaning that it works incredibly well in every country on Earth. It also gathers anonymous data from users that can be used for education, gaming, safety, gardening, landscaping and much more. Our algorithm analyzes a picture of a plant and uses images in our library of 90M images and over 320,000 species to match the new photo submitted with every image in the database. It all happens instantaneously. Our successful StartEngine, Wefunder and Kickstarter campaigns have raised us over $350,000 so far. Now it's time to take PlantSnap global! Help us sell PlantSnap in every corner of the planet, making the world interested in nature again. Let's grow!

Learn more at

With tens of thousands of images taken every day of most known plant species, PlantSnap is the largest plant database in existence.

The Opportunity

$25.88 / share of Series B Common Stock│$129.40 minimum investment.

When you invest you are betting the company’s future value will exceed $23.4M plus the amount raised in the offering.

*Price per share calculated based off of all capital stock issued and outstanding as of the commencement of this offering.


$240+ PlantSnap tote bag 

$420+  PlantSnap embroidered baseball cap (+ previous perks)

$600+ We will plant a tree in your name (+ previous perks)

$1200+ Universal Smartphone Camera Lens Kit (+ previous perks)

$1800+ Planet Earth II Blu-Ray + 4K (+ previous perks)

$2400+ National Parks Annual Pass (+ previous perks)

$3600+ We'll donate $150 to the Environmental charity of your choice (+ previous perks) 

*All perks occur after the offering is completed.

For details on the bonus, please see the Offering Summary below.


PlantSnap Brings People Back To Nature

Most people are so busy they rarely take a moment to stop and smell the flowers. We aim to be the go-to app for gardeners, hikers, landscape designers, teachers, students, foragers, and anyone who enjoys nature. With over 320K plants already catalogued, we're well on our way. As of February 2018, we have expanded our database to recognize 90% of all plant and tree species, meaning that PlantSnap now works everywhere on Earth. Powered by our machine learning tech, we believe PlantSnap will become indispensable to scientists and hobbyists alike...a "must-have" app for every phone. At PlantSnap we’re reigniting interest in the beauty and wonder of nature that surrounds us every day, while empowering scientists and nature enthusiasts alike with the technology to catalog their discoveries.

What PlantSnap Has Done So Far

  • Our app was launched in June 2017.
  • We've garnered over 200K downloads as of February 2018.
  • We expect to reach $1 million in revenue by March 2018.
  • We raised over $28K on Kickstarter with over 1.9K backers.
  • We've built a database of over 320K plant species, 90 million images, adding 50K user images per day.
  • PlantSnap can currently identify over 90% of all plant and tree species on Earth.
  • We raised over $118K with a successful WeFunder campaign.
  • We raised over $250K with a successful StartEngine campaign.
  • In addition to our mobile app, users can access PlantSnap on their laptop or desktop with our web-based option at

PlantSnap is Simple to Use

"The curious now will be able to satisfy their appetite for plant knowledge."

-Telluride Daily Planet

Frequently #1 in both iOS and Android Paid App Stores!


Consistently #1 In The Education Section!

When in Doubt, PlantSnap It!

Take A Photo

Snap a pic of any plant, tree or mushroom. In the wilderness with no internet? Just save the photo and upload once you're connected.

Learn And Discover

Upload, and instantly identify your plant. Learn facts such as where else you can find the plant, its growth habit, its edibility and more.

Keep Track Of It All

Compile your discoveries in one place—never forget where you found a plant or what it's called. Be prepared to find all the plants in your area!

What People Are Saying About PlantSnap

"We will be able to spend more time assessing the ecological health and status of an area and less time trying to identify plants using field guides. This app will certainly help us be much more effective."

John Black 


"I'm a plant ecologist currently finishing up my Master's at Texas Tech University, and I'm super excited to start using your app! I think it will be a great tool to botanists, and amateur plant lovers! "

Erik Lindberg


"At some point, we've all asked the question, 'what is that plant'? The thought of having access to that knowledge on my mobile device is what piqued my interest in PlantSnap, but when I realized its enormous potential due to its global reach, the choice to invest became obvious. PlantSnap is filling a need in the marketplace not only for the casually curious, but also for educators, landscape designers, gardeners, and botanists around the world. The time tis right, the technology is available, and in capable hands like Eric's, this app is going to be a game-changer." 

Dan Johnson


"It's a great idea - could have been thought of a long time ago."

9News, NBC Colorado

We Are Building the Biggest Plant Database in the World

In the fall of 2012, after 3 months of work with a development team funded personally by our founder, Eric, he discovered the technology wasn't poised to accomplish PlantSnap on a global scale, at least, not yet. Until he discovered a system called "machine learning" in 2016, and realized that technology had caught up to his idea. Now, every image taken by a PlantSnap user will be added to our database and be used to train the machine learning algorithm. With every new image submitted, the algorithm gets smarter! If an alien species ever came to Earth, they'd go to PlantSnap to learn all about our native flora.

320K+ Species Known WorldWide (Source: GBIF)

PlantSnap can now recognize over 90% of all plant and tree species on the now works in every country on Earth!

"PlantSnap... works like a charm."

-Herald Independent

The Market and Industry

We have two streams of revenue, both direct and indirect. Our indirect revenue comes from a free version of our app which relies on advertising for revenue, while our direct revenue stream comes from a paid version of our app which allows users to pay and remove ads. We currently promote PlantSnap via social media outlets such as Facebook and Twitter, as well as on major websites such as 

Competitive Comparison

Target Market

What's Next

We currently charge $3.99 for each download. In February 2018, we accomplished our goal of making PlantSnap now works in every country on Earth! We are launching a freemium version for Android in March 2018, and iOS in April 2018. We are currently working on a gaming component, PlantSnap Go!, which will appeal to the younger generation. Think Pokemon Go, but you hunt for plants instead of invisible monsters. Our goal is to get kids interested in plants and nature by making it fun. Kids are the future, and our planet needs their help. In this game, users will be able see how many different plants they can identify. Every time someone takes a picture of a plant, the picture is added to our database. As our database grows, the algorithm will get smarter and more accurate. Our idea is to get people walking around in nature and looking at real things, taking pictures of real things, and learning about those real things as they go. Additionally, are translating our app to Spanish, German, Italian, French, Russian, Chinese, and Japanese. Plus, we continue to add new species to the image recognition algorithm every month.

A Letter From Our Founder

"In July of 2012, I was at a BBQ at a friend's house playing corn hole when I noticed a large plant with beautiful flowers in her backyard. I asked my friend, Christine, what kind of plant it was. She said she didn't know, and no one else at the party had any idea. At that point, I searched the internet trying to determine what type of plant it was. I started by describing the plant in the search box, to no avail. I then tried to find a website listing plants in that region, but that didn't work either. Then one of my friends asked if there was "an app for that," so I searched for plant identification apps, and there were none. That was my "eureka" moment...there wasn't an easy way to identify plants, so I was going to solve that problem.

At that time, I still owned, which I founded back in 2002. I asked my development team to find a way to build an app that would instantly identify a plant, flower or tree with a photo taken from your phone. After three months and tens of thousands of dollars spent, we determined that the technology just wasn't there yet to accomplish this on a global scale. Fast forward to 2016. I was reading about a new form of technology called deep learning, or machine learning. This was a form of computer programming whereby a computer can "learn" to recognize objects through a complicated training process. Further research convinced me that this was the perfect technology for PlantSnap, so I hired an outside group of programmers to explore whether machine learning could be used to instantly identify plants. The initial results were very promising, so we built a beta version of the app in august of 2016, and since then we have been training the algorithm to ultimately recognize every known species of plants around the globe.

Now, almost five years since inception, PlantSnap has launched. With PlantSnap, I hope to bring people back to nature by putting an application on their phones that will allow them to instantly identify any plant, flower or tree simply by snapping a photo. Earth is the only planet we have, and it is our responsibility to take care of it for future generations. Life is so hectic for most of us that we rarely stop to smell the roses anymore. It is very important for us to understand that we are all a part of nature, not apart from it. I hope that PlantSnap can play a small part in helping people around the world rediscover the beauty and wonder that surrounds them every day. We’re coming to Startengine in hopes that other like-minded individuals will join us on this journey to complete our growing global plant database in a timely manner, and further our goals of stirring up excitement about getting re-acquainted with the great outdoors. By bringing people back to nature and helping them feel like they are an integral part of this amazing planet, together we can help them understand that we are stewards of the Earth, not owners.

Here’s to the future."

-Eric Ralls


In the Press

PlantSnap – Identify Several Plant Species in a Snap | NewsWatch Review
September 1, 2017

When you walk outside and look around, how many different types of plants can you name? Personally, I’d be lucky if we could name 2 or 3. With over 400,000 known species of plant on this planet, there’s plenty of room to learn.

Apps for Gardening are Getting Better All the Time
August 10, 2017

Mobile gardening apps are getting better all the time, supplanting manuals and magazines as the way people dig for information

What's that plant called? Take a photo and this new app can tell you.
July 1, 2017

Ever see a flower on a hike and think "That is beautiful, what's it called?" Well there's an app for that now. It's called PlantSnap. You can take a picture of a plant or flower and the app can tell you its name.

App Of The Week: Plantsnap
September 27, 2017

Have you ever walked through a garden or forest and thought, "What kind of plant is that?" If so, this week's App of the Week is for you.

New phone app lets you ID plants with a picture
August 2, 2017

KREM 2's Jane McCarthy checks out a new app on her phone that lets people take a picture of a plant and it identifies it.

This app can tell you what flower you're looking at
July 29, 2017

Ever see a flower on a hike and think "That is beautiful, what's it called?" Well, there's an app for that now. It's called PlantSnap. You can take a picture of a plant or flower and the app can tell you its name.

The green network
May 26, 2017

Have you ever been on a hike and seen an interesting flower, and thought to yourself, “I wonder what type of plant that is?” Well now there’s an app for that.

View from the Pier: PlantSnap app makes caring for rain garden much easier
August 1, 2017

Native plants are the best species for rain gardens, and a lot of them look like weeds, so it’s hard to know what to pull...But I found a new tool over the weekend: a $4 phone app called PlantSnap. You just take a picture of a plant, and the app tells you what it is.

Offering Summary

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000:

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Revenues And Sales
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A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


PlantSnap Update -- Mission Accomplished!

about 1 year ago


What a week it has been so far!

A late campaign push this week helped PlantSnap reach our funding maximum for our current StartEngine campaign.

Thank you very much to all of our investors, and welcome to the PlantSnap Family! It's going to be a fun ride!

If you missed out on this round, there is still an opportunity to join us by signing up on the waiting list here:

In case any of our current investors are unable to participate, StartEngine will contact those on the waiting list about joining this round.

Once again, we are so appreciative of the faith and confidence that our investors have shown in PlantSnap and in the PlantSnap Tea, and we look forward to a great 2020 and beyond!

All the best, 

Team PlantSnap

PlantSnap Update - Happy Earth Month, StartEngine Campaign Ending, PlantSnap Launches in China!

about 1 year ago

Happy Earth Month from PlantSnap!

BREAKING NEWS - PlantSnap Launches in Mainland China!

As of today, April 23, 2020, PlantSnap is now published and available for sale in mainland China! This was a long and arduous process, and we are thrilled beyond words to have achieved this goal.

Roughly 750 million people in China have smart phones, and they now have access to PlantSnap, giving them the ability to learn and interact with nature and the plant kingdom every day through their ever-present mobile devices.

Stay tuned for more about this unique partnership as PlantSnap continues our ascent to the number one educational app in the world!

Over $500,000 raised

Wow, what a wonderful ride and we want to give a boisterous "Thank you!" to all of our investors who have made this newest milestone possible.  We are grateful and excited about the future of educational apps, PlantSnap, and our new investors!

But unfortunately, all good things must come to an end and our Start Engine campaign is no exception.  We were able to extend the campaign a few extra weeks recently, but the last day to invest will be April 29th, 2020 at midnight eastern.

Major Partnership Announcement Delayed

Although we are disappointed that the worldwide pandemic delayed our major partnership announcement until the summer months, we feel fortunate that our company and our employees have both remained healthy in 2020.  In fact, the stay-at-home orders across the globe have actually been a powerful sales boost for quality, educational software like PlantSnap.

According to Technavio Research released in early February, the global education apps market was expected to grow by roughly $47 billion during 2020-2024 according to the latest, pre-pandemic market research.  Technavio stated that "the increasing STEM-based job opportunities coupled with the growing demand for STEM-based apps will drive the education apps market during the forecast period.  These technologies improve communication between teachers and students by facilitating a platform for sharing ideas, implementing processes, and exchanging feedback.  

Increase in penetration of phone internet, growing government initiatives, rising demand for game-based learning, and mounting emphasis on technology-based course delivery are few other factors expected to trigger the education apps market growth during the forecast period"

Based on our experience so far during the pandemic, those estimates will need revision upward.

For more on the future of educational software, download a free sample of Technavio's report here: 

In the press

It's easy for us to talk about the greatness of PlantSnap, but WAY more fun with other folks do the honors!  As summer approaches in the northern hemisphere, PlantSnap enters prime downloading season.

Dublin's "The Irish Times" says to be sure and download PlantSnap before exploring the outdoors:

And The National Gallery of Ireland recommends PlantSnap when discovering new plants: 

The United Kingdom's "Evening Standard" reports that PlantSnap is a "hero" when it comes to plant identification:

While the British newspaper "The Independent" calls PlantSnap "a welcome tool in learning more about what’s growing among the foliage." 

Thank you again!

Team PlantSnap

"Retention is the new acquisition"

over 1 year ago

Happy Holidays from PlantSnap!

In this update:

- "Retention is the new acquisition"

- Another PlantSnap award

- PlantSnap social feed usage triples

- Over halfway to fundraising goal

- "Gift of Ownership" Offer Expiring

"Retention is the new acquisition"

The phrase "retention is the new acquisition" is a new but familiar refrain when it comes to making money with software, but what exactly does that mean?

For software companies like ours, it simply means that just because someone downloaded our software, that doesn't mean they are using it!  

The proliferation of "free apps" -- or more appropriately "apps supported by advertising" -- has conditioned many app store customers to hastily download software before considering if they will use it. The availability of such a low commitment option to the consumer means that app store customers are easily convinced to download an app but not necessarily the right customer for the product.    

But PlantSnap's retention rates are among the highest in the entire app industry for both Apple and Android and boasts over 33 Million downloads.

How do we do this?

PlantSnap CEO Eric Ralls sits down with Peggy Anne Salz for the "Mobile Presence" podcast to discuss how we keep our retention rates sky-high month in and month out:

PlantSnap a "Top 5 Gardening App"

Photo by Jill Waring on Unsplash

More awards, this time from Europe!

Even though 2020 will mark our 3rd year helping folks identify plants, we are still amazed at the amount of fresh and positive press coverage PlantSnap receives internationally throughout the four seasons.  

Our most recent accolades come from "Mighty Gadget" in the United Kingdom where PlantSnap was named a "Top 5 Gardening App": 

It is also fun to note that although it isn't a prime gardening season in the UK, PlantSnap is still top-of-mind worldwide as folks prepare for 2020.  

2020 is going to be PlantSnap's biggest year yet and we are excited to have you with us!

PlantSnap social feed growing

PlantSnap introduced an in-app social feed for users this fall, and user activity TRIPLED over the last 30 days in the feed!  Our PlantSnappers absolutely love being able to share plant photos and see what other users are finding all over the world.

Be sure and check out the family-friendly PlantSnappers feed in the lower-left corner of PlantSnap for both Android and Apple on the app!

Over $285,000 raised on StartEngine

We are halfway to our fundraising goal and a special thank you to all that have joined this amazing journey.  PlantSnap is poised for a giant 2020 and we welcome you aboard!  

Special StartEngine Holiday Offer Expiring

If you have not yet invested, please take advantage of StartEngine's Holiday offer or better yet, give the gift of ownership!

Enjoy a free trial of the Owner’s Bonus until Christmas Day and earn 10% bonus shares on 41 different offerings with the red “Holiday Bonus” banner.  Click below for details:  

What a fun, educational, and lucrative gift company stock makes! 

Once again, we hope you have a wonderful holiday season and thank you for your continued support!


Team PlantSnap

New PlantSnap StartEngine Campaign off to a very fast start!

over 1 year ago

What an amazing response from our StartEngine investors!

We have now raised over $125,000 in the first 4 days of this new campaign...thank you and please keep spreading the word!

Thank you also to France's Techologie Intelligente for the field test and for calling PlantSnap "ingenious".

Our investors agree! We encourage all of our past investors to please join us in this new fundraising round and help PlantSnap continue to grow at this tremendous pace. Thank you very much for your past, present and future support!

All the best, 

Team PlantSnap

PlantSnap is Booming -- New StartEngine Campaign Launched

over 1 year ago

Hello everyone!

I am pleased to inform you that PlantSnap is booming! We are now ready to introduce new products and continue our rapid global expansion.

To achieve this growth, we are excited to announce that we have opened another equity crowdfunding raise on StartEngine. This will allow us to continue to scale globally and launch our new apps into the 200+ countries where PlantSnap is currently used every day.

Since our last successful fund raise in March 2018, we have grown from roughly 250,000 installs to over 32 million installs and generated over $5 million in revenue.

And we're just getting started!

Because you are one of our early investors, we built a specific perk into this campaign which gives you 10% bonus shares on top of your investment, any amount you choose, if you invest within 24 hours of this new StartEngine campaign launch. This special perk ends tomorrow, October 22, at 5pm US mountain time.

Click here to learn more about our progress and our immediate and future plans at PlantSnap.

Thank you in advance for your support as we continue to expand and grow PlantSnap, Inc., launching more apps, adding more users, and generating more revenue and profits while solidifying the PlantSnap brand across the globe.


Eric Ralls
PlantSnap, Inc.

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