Happy Holidays from PlantSnap!
In this update:
- "Retention is the new acquisition"
- Another PlantSnap award
- PlantSnap social feed usage triples
- Over halfway to fundraising goal
- "Gift of Ownership" Offer Expiring
"Retention is the new acquisition"
The phrase "retention is the new acquisition" is a new but familiar refrain when it comes to making money with software, but what exactly does that mean?
For software companies like ours, it simply means that just because someone downloaded our software, that doesn't mean they are using it!
The proliferation of "free apps" -- or more appropriately "apps supported by advertising" -- has conditioned many app store customers to hastily download software before considering if they will use it. The availability of such a low commitment option to the consumer means that app store customers are easily convinced to download an app but not necessarily the right customer for the product.
But PlantSnap's retention rates are among the highest in the entire app industry for both Apple and Android and boasts over 33 Million downloads.
How do we do this?
PlantSnap CEO Eric Ralls sits down with Peggy Anne Salz for the "Mobile Presence" podcast to discuss how we keep our retention rates sky-high month in and month out:
PlantSnap a "Top 5 Gardening App"
Photo by Jill Waring on Unsplash
More awards, this time from Europe!
Even though 2020 will mark our 3rd year helping folks identify plants, we are still amazed at the amount of fresh and positive press coverage PlantSnap receives internationally throughout the four seasons.
Our most recent accolades come from "Mighty Gadget" in the United Kingdom where PlantSnap was named a "Top 5 Gardening App":
It is also fun to note that although it isn't a prime gardening season in the UK, PlantSnap is still top-of-mind worldwide as folks prepare for 2020.
2020 is going to be PlantSnap's biggest year yet and we are excited to have you with us!
PlantSnap social feed growing
PlantSnap introduced an in-app social feed for users this fall, and user activity TRIPLED over the last 30 days in the feed! Our PlantSnappers absolutely love being able to share plant photos and see what other users are finding all over the world.
Be sure and check out the family-friendly PlantSnappers feed in the lower-left corner of PlantSnap for both Android and Apple on the app!
Over $285,000 raised on StartEngine
We are halfway to our fundraising goal and a special thank you to all that have joined this amazing journey. PlantSnap is poised for a giant 2020 and we welcome you aboard!
Special StartEngine Holiday Offer Expiring
If you have not yet invested, please take advantage of StartEngine's Holiday offer or better yet, give the gift of ownership!
Enjoy a free trial of the Owner’s Bonus until Christmas Day and earn 10% bonus shares on 41 different offerings with the red “Holiday Bonus” banner. Click below for details:
What a fun, educational, and lucrative gift company stock makes!
Once again, we hope you have a wonderful holiday season and thank you for your continued support!