PlantSnap Incorporated

PlantSnap -- where nature and technology live in harmony

PlantSnap Incorporated

PlantSnap -- where nature and technology live in harmony

Telluride, CO
Consumer Internet
E-Commerce
Identify plants, flowers, trees, cacti, succulents and mushrooms in seconds with the click of a button on your mobile device.

$209,279

raised
324
Investors
70
Days Left
$35.86
Price per Share
$34M
Valuation
Equity
Offering Type
$251.02
Min. Investment

$209,279

raised
324
Investors
70
Days Left
$35.86
Price per Share
$34M
Valuation
Equity
Offering Type
$251.02
Min. Investment

Bonus Rewards

Get rewarded for investing more into PlantSnap Incorporated

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
Invest $250
Free download of PlantSnap Pro + tree planted in your name
$2,500+
Investment
Invest $2,500
Universal Smartphone Camera Lens Kit (+ previous perks)
$5,000+
Investment
Invest $5,000
Planet Earth II Blu-Ray + 4K (+ previous perks)
$10,000+
Investment
Invest $10,000
Free advertising campaign on Earth.com (+ previous perks)
$25,000+
Investment
Invest 25,000
Trip to Gardens by the Bay in Singapore -- The Disneyland of Botanical Gardens (+ previous perks)
$50,000+
Investment
Invest $50,000
Seat on the PlantSnap advisory board (+ previous perks)

Reasons to Invest

$3.6 million in revenue in 2018 -- 1200% growth from 2017
#5 paid app in the entire Apple iTunes App Store in 2018; 30 million total installs as of September 15, 2019
Partnered with the American Public Garden Association (APGA) and Botanic Gardens Conservation International (BGCI) to distribute PlantSnap to all of the visitors to their 1200+ botanic gardens around the world, which get a combined 700 million visitors per year

PlantSnap reconnects people with the world around them

It's important for us to understand that we are a part of nature, not apart from it, and that it's our responsibility to protect our world for future generations. So, we created a tool that encourages people to stop and explore the beauty and wonder of the world they live in. We hope to find like-minded individuals to join us on this journey to complete our growing global plant database in a timely manner, and further our goals of stirring up excitement about getting re-acquainted with the great outdoors. By bringing people back to nature and helping them feel like they are an integral part of this amazing planet, together we can help them understand that we are stewards of the Earth, not owners.

Traditional methods for identifying plants are inconvenient and difficult

Plant identification books are often narrow in scope, expensive, and cumbersome. They are not meant to be kept in your pocket for quick access when you're out in nature. In 2012, CEO and Founder Eric Ralls was at a friend's BBQ when he noticed a large plant with beautiful flowers in the backyard. No one at the party knew what kind of plant it was. He tried describing it in a google search but turned up no helpful results. He sifted through websites with the region's plants, but no luck. He looked for a plant identification app, but none existed. That's when the idea for PlantSnap was born. 

PlantSnap uses AI to identify plants with just a picture

PlantSnap not only reconnects people to nature but also creates a database of plants that provides useful information to hobbyists and professionals alike. PlantSnap is translated into 37 languages and currently used in over 200 countries every day. With over 620,000 plants now in our database and 32 million installs so far, PlantSnap has become THE go-to app for gardeners, hikers, landscape designers, teachers, students, foragers, and anyone who enjoys nature. At PlantSnap, we’re reigniting interest in the beauty and wonder of nature that surrounds us every day, while empowering scientists and nature enthusiasts with the technology to catalog and share their discoveries.

10X Year-over-Year revenue growth and 32M downloads are just the beginning

With two successful StartEngine crowdfunding campaigns under our belt and increased accessibility now that our app is available in 37 languages and used in over 200 countries, our user-generated database has grown considerably with an average of 500,000+ user photos a day and reached some impressive milestones.

To say we finished 2018 strong is an understatement:

  • #5 paid app in the entire Apple iTunes app store with 30 Million total installs
  • $3.6 Million in revenue (a 10X+ revenue increase from 2017)
  • Partnered with American Public Garden Association (APGA) and Botanic Garden Conservation International (BGCI) to distribute PlantSnap to people who visit their 1200+ botanic gardens around the world, which receive a combined 700 million+ visitors per year
  • 620,000 different plants and over 250 million images stored in our database
  • Built and launched 2 new PlantSnap apps (MushroomSnap completed and waiting to be released, PlantCatch 75% complete and InsectSnap in production)

Secured some incredible partnerships

On top of our existing botanical partnerships, we have also completed our first major sponsorship campaign with Mrs. Meyers Cleaning Products for Earth Month in April of this year. Using PlantSnap, people could snap a photo of a plant and discover whether it was endangered or not in real time. If it was, we asked them to take a picture instead of picking the flower. With each purchase of affiliated products, they would plant the endangered purple coneflower in its preservation garden. To date, they've distributed and planted more than 270,000 purple coneflowers. The campaign was so successful that the agency created this case study and video, which was selected as an entrant in the Cannes Lions International Festival of Creativity.

We have a large international market for our product and data

The plant and garden market is a $340B per year global industry. For a detailed analysis of the industry, this study highlights plant/garden sales in the US market. Here you can find gardening market reports for dozens of other countries. For comparison, global music sales are roughly $20B per year. There is also a $10B advertising and marketing industry to coincide with our targeted, precise customer base. We are the world's largest geolocated plant database with detailed geolocated customer information that is of increasing value to the market to power sophisticated location-based ad targeting. Through Facebook analytics, we've identified 1.8B potential global users.

How it Works

  • Take a Photo - Snap a pic of any plant, flower, tree, cacti, succulent or mushroom and receive results in about 5 seconds. In the wilderness with no internet? No problem! Just save the photo to your phone and analyze with PlantSnap once you have a data connection.
  • Learn and Discover - Upload, and instantly identify your plant. Learn facts such as where else you can find the plant, its growth habit, its edibility and more.
  • Keep Track of It All - Compile your discoveries in one place—never forget where you found a plant or what it's called. Be prepared to find all the plants in your area!
  • Be a part of our Global Citizen Science initiative -- Simply by snapping photos of plants wherever you go, you will play an integral role in this massive, global initiative to map, catalog and evaluate every known plant species on Earth. This data will then be used by scientific organizations and universities around the world to conserve and save plant species, thereby protecting our environment and the global ecosystem.

We're creating and sharing a valuable database of plants on earth

We have a patent-pending training process for a machine learning algorithm used to identify plants with just a photo. When someone performs a simple scan of their surroundings with a phone camera, our new auto-detect technology identifies leaves and flowers in the area. Our algorithm is roughly 94% accurate for the 620,000+ plants and 250M+ images trained into the algorithm. It also gathers anonymous data from users that can be used for education, gaming, safety, gardening, landscaping and much more.

We have both subscription and Ad-Based revenue streams

PlantSnap Pro - Paid App sold for $19.99


Subscriptions - Premium Memberships - monthly, annually subscriptions give PlantSnap a recurring revenue stream


Ad Revenue - Our indirect revenue stream comes from ads in the free version of the app. 

  • In-app ad campaigns with ad networks, including Google and Facebook, placed through AdMob, average eCPM of $3.95.
  • Launched our own ad serving platform for direct advertising campaigns, significant increase in eCPM

Retail and Ecommerce - Largest unmonetized revenue channel

  • “GET” button within the App has been developed and implemented but not monetized
  • "GET" button driving over 200,000 customers linking to outside ecommerce partners/month


PlantSnap was displayed on the Apple stage when they were giving details on the new iPhone 11 Pro.

Our App provides instantaneous results and no guesswork

Most plant identifying apps can identify no more than 5000 species, at most. They also use crowdsourcing to generate data, which takes time, days or more, and can be a major source of frustration for those looking for quick answers. We’ve managed to create a system, using auto-detect and augmented reality, that allows you to upload a photo and instantly get detailed information of the snapped plant with no guesswork or human interaction involved. PlantSnap has over 620,000 plants in our searchable database which provides instant results and it is translated into 37 languages. This means that PlantSnap will work in any country on Earth, for 95% of the global population.

PlantSnap is the digital interface to bring people and nature together

We believe technology is the answer. With PlantSnap, we hope to bring people back to nature by putting an application on their phones that will allow them to instantly identify any plant, flower or tree simply by snapping a photo. We want to take this a step further by helping people to reconnect with not only nature but also each other. We are launching PlantSnap 3.0 in late September which will incorporate a social component called PlantSnappers. This will allow people to "Friend" other PlantSnappers around the world, share photos, share gardening tips, etc. 


To further this mission, we have a lineup of other developments for PlantSnap in the works:

  • PlantSnap Social - PlantSnappers launched as part of PlantSnap 3.0 in September 2019
  • MushroomSnap - development complete, ready for launch
  • PlantCatch - gamified version of PlantSnap similar to PokemonGo, Spring 2020 Launch
  • InsectSnap - early stage development, patents, trademarks and copyrights in place

Calling all Plantsnappers! A way to connect and share your findings

The goal of PlantSnappers is to connect you to other plant lovers and plant professionals. Our intention is not to replace other social media platforms but offer one that is only for plants. We hope that PlantSnappers will give you an outlet in which to share your enthusiasm for plants and your love of nature and our environment with like-minded people all over the world!

  • Share your favorite findings and discoveries with friends. You can share plant photos straight from your camera roll and PlantSnap will automatically identify the plant for you when it posts
  • Comment and interact with your favorite posts made by your friends
  • Share tips and ask advice on gardening and plant care
  • Connect with a global community of plant lovers all over the world who use PlantSnap in over 200 countries

With this database, PlantSnap helps users determine what plants they're looking at, and answer the questions they may have, such as:

  • Is it poisonous or medicinal? 
  • Is it beneficial or intrusive?
  • Can this grow in my region? 
  • How do I care for this plant?

Blending a love for technology and a love for nature

As the founder of RedOrbit and current CEO of both Earth.com and PlantSnap, Eric Ralls has long aspired to merge technology with a love for nature and our planet. Eric is a serial entrepreneur. After graduating from Vanderbilt University with degrees in psychology and Japanese, Eric then attended Thunderbird School for International Management. Seeing the business potential of the internet, Eric then jumped into technology in the early days of the internet boom in 1998, merging the latest innovations with his love for the planet.

Join us in reconnecting with nature and preserving our home

Investing in PlantSnap is investing in the future of our planet. Reconnecting people to nature is key to them understanding the beauty, wonder, and fragility of our world. Our first major sponsorship campaign with Mrs. Meyers cleaning products for Earth Month was so successful that the ad agency Ogilvy did a case study for it and created a video which was chosen for the Cannes International Festival for Creativity - and this is just the beginning. Together, we can build a bridge to nature that everyone from the everyday nature lover to the lifelong career scientist can use to protect our home.

In the Press

PlantSnap – Identify Several Plant Species in a Snap | NewsWatch Review
September 1, 2017

When you walk outside and look around, how many different types of plants can you name? Personally, I’d be lucky if we could name 2 or 3. With over 400,000 known species of plant on this planet, there’s plenty of room to learn.

Apps for Gardening are Getting Better All the Time
August 10, 2017

Mobile gardening apps are getting better all the time, supplanting manuals and magazines as the way people dig for information

What's that plant called? Take a photo and this new app can tell you.
September 13, 2019

Ever see a flower on a hike and think "That is beautiful, what's it called?" Well there's an app for that now. It's called PlantSnap. You can take a picture of a plant or flower and the app can tell you its name.

App Of The Week: Plantsnap
September 27, 2017

Have you ever walked through a garden or forest and thought, "What kind of plant is that?" If so, this week's App of the Week is for you.

New phone app lets you ID plants with a picture
August 2, 2017

KREM 2's Jane McCarthy checks out a new app on her phone that lets people take a picture of a plant and it identifies it.

This app can tell you what flower you're looking at
July 29, 2017

Ever see a flower on a hike and think "That is beautiful, what's it called?" Well, there's an app for that now. It's called PlantSnap. You can take a picture of a plant or flower and the app can tell you its name.

The green network
May 26, 2017

Have you ever been on a hike and seen an interesting flower, and thought to yourself, “I wonder what type of plant that is?” Well now there’s an app for that.

View from the Pier: PlantSnap app makes caring for rain garden much easier
August 1, 2017

Native plants are the best species for rain gardens, and a lot of them look like weeds, so it’s hard to know what to pull...But I found a new tool over the weekend: a $4 phone app called PlantSnap. You just take a picture of a plant, and the app tells you what it is.

REVIEW: PLANTSNAP – A SMART AI APP THAT CAN IDENTIFY ANY PLANT YOU FIND
April 15, 2018

PlantSnap is the perfect app for gardeners and nature enthusiasts alike, allowing users to quickly identify any plant they encounter using their phone's camera. Undoubtedly the best thing about PlantSnap is that the app’s plant recognition technology works incredibly well.

PlantSnap
September 1, 2018

PlantSnap is the revolutionary plant identification app from Earth.com built to help you instantly identify plants in a snap.

App of the Month: Determination at the push of a button
June 1, 2019

Who would not want that? Point the smartphone at a plant and the device will give you information about plant names, species, class, description and so on.

Down to Earth: Learning wildflowers the easy way
June 11, 2019

Lately, I’ve been walking around with a chunk of magic in my pocket. It’s my cellphone, but I’m armed now with a new app: PlantSnap. Like some multitool out of “Star Trek,” all I have to do is point it at a wildflower and take a photo, and after a moment’s pondering, the app spits out an identificat

PlantSnap in Poland
August 16, 2019

PlantSnap is a very interesting tool that allows you to identify plants based on photos, so we can learn more about the flowers, trees, mushrooms and more that surround us.

Mexico - PlantSnap, the application that recognizes plants with just one photo
July 29, 2019

PlantSnap is a mobile app that allows us to identify the types of plants that surround us only with a photograph , it is very useful for botany lovers and perfect for those nature excursions in which we can play to recognize trees, plants and flowers around us.

Spain -- App of the week: PlantSnap: Identify plants
May 5, 2019

As its name indicates, this great application will help us identify plants from our iPhone. With just taking a photo, the application will tell us in just a few seconds what plant it is and will give us a lot of information about it.

Bangladesh -- PlantSnap: The MOST Intelligent Android App
July 28, 2019

The MOST Intelligent Android App | Plantsnap

Bolivia -- Plantsnap, an app to identify plants, trees and flowers
April 1, 2019

It is a revolutionary App that serves to identify Earth.com plants, with the intention of helping to identify plants of all kinds: flowers, trees, succulents, fungi, cacti and more instantly. PlantSnap will only need a photograph to recognize the plant, tree or flower that lies ahead.

Saudi Arabia - PlantSnap app to recognize flowers, trees and plants by taking a picture
July 3, 2019

PlantSnap, which can quickly identify flowers, trees, succulent plants, mushrooms and more.This application is designed to help you identify flowers, plants and trees in a jiffy, with its huge database covering every place on earth so you can instantly identify plants

Czech -- PlantSnap is the app for lovers of flora
July 2, 2018

Whether you are a flora lover or just want to know what flower, tree, succulent or fungus is in front of you, PlantSnap will help you identify them. Just take a picture or upload an image and you know the result.

France -- PlantSnap allows you to identify plants with an app in the blink of an eye
June 25, 2019

Recognize plants and flowers in the blink of an eye is now possible with just one application. You are told everything about the app to have, PlantSnap.

Finland - Do you enjoy nature? You can easily identify upcoming plants by phone
June 1, 2019

Plant identification is very easy, with PlantSnap you click on the image, crop the plant in the middle of the image and wait for a while. All you have to do is position the leaves so that the leaves and any flower are in the center. Alternatively, the application can open a previously captured image

Australia -- Plantsnap app takes the hard work out of identifying plants
March 1, 2019

PlantSnap is a mobile app created to help you identify plants with a snap. As the video above shows, PlantSnap identifies the plant variety, along with growing conditions and where it can be found within seconds of analysing your image.

Apple's European App of the Day
August 1, 2019

PlantSnap is Apple’s “App of the Day“ in Europe

Apple's App of the Day in the United States
September 16, 2018

What you need is PlantSnap, an app that takes advantage of the machine-learning framework built into iOS to instantly identify more than 600,000 species of plants, flowers, and trees. All you have to do is take a photo.

Towards Data Science

Put a Botanist in Your Pocket

Offering Summary


Company

:

PlantSnap, Inc.

Corporate Address

:

473.5 WEST COLORADO AVE, Telluride, CO 81435

Offering Minimum

:

$9,969.08

Offering Maximum

:

$534,995.34

Minimum Investment Amount

(per investor)

:

$251.02











Terms


Offering Type

:

Equity

Security Name

:

Series B Common Stock

Minimum Number of Shares Offered

:

278

Maximum Number of Shares Offered

:

14,919

Price per Share

:

$35.86

Pre-Money Valuation

:

$33,995,244.14











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

Early Bird Perks

Friends Family and Fanatics Early Bird - Invest within first 24 hours and receive 10% bonus shares

Early Bird Bonus - invest in the next 48 hours and receive 5% bonus shares on your investment

Perks*

$250+ Free download of PlantSnap Pro + tree planted in your name

$2500+ Universal Smartphone Camera Lens Kit (+ previous perks)

$5000+ Planet Earth II Blu-Ray + 4K (+ previous perks)

$10,000+ Free advertising campaign on Earth.com (+ previous perks)

$25,000+ Trip to Gardens by the Bay in Singapore -- The Disneyland of Botanical Gardens (+ previous perks)

$50,000+ Seat on the PlantSnap advisory board (+ previous perks)

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

PlantSnap will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series B Common Stock at $35.86 / share, you will receive 10 bonus Series B Common Stock, meaning you'll own 110 shares for $3,586.00. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement, unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.  

Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company that surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$515,694.00 USD
$274,089.00 USD
Cash And Cash Equivalents
$360,234.00 USD
$16,277.00 USD
Accounts Receivable
$59,137.00 USD
$153,458.00 USD
Short Term Debt
$8,316,010.00 USD
$1,973,386.00 USD
Long Term Debt
$118,250.00 USD
$118,250.00 USD
Revenues And Sales
$2,173,483.00 USD
$191,668.00 USD
Costs Of Goods Sold
$2,624,941.00 USD
$825,122.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$6,790,512.00 USD
-$2,155,979.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

10 hours ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, PlantSnap Incorporated has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in PlantSnap Incorporated be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

300+ investors and over $200,000 raised

5 days ago

PlantSnap has crossed the $200,000 mark and we are so grateful to all of our 300+ investors who have joined us!

Want to purchase a plant you have found using PlantSnap?  

With our newest "Get this plant" feature, you can find plants for sale from Amazon or other, local plant and flower shops.  This feature is not only convenient for the PlantSnap user, but it also allows local plant and flower stores to advertise and reach PlantSnap users in their specific market.  

Thank you again for your support and for continuing to spread the word about PlantSnap!

Respectfully, 

Team PlantSnap

Plant a tree for free

13 days ago

StartEngine campaign

What a first week! 

PlantSnap and StartEngine welcomed 250 investors to the campaign and we have now raised over $180,000.  Thank you!

Help PlantSnap plants trees for free

PlantSnap and Trees.org have partnered to plant more trees on behalf of folks who share a photo on social media.  

Yes, it's that simple!  

Over 7500 PlantSnap and tree lovers have already participated!

Get started here:

https://plantsnap.cheerity.com/home

Why are we helping to plant more trees? 

The answer here from Trees.org:

Problem: we lose trees at a rate of 50 soccer fields per minute as our food systems destroy our ecosystems. Most of this degradation occurs in the developing tropics of Africa, Latin America, and South and Southeast Asia where hundreds of millions of chronically-hungry, smallholder farming families use destructive and short-sighted agricultural practices that further degrade their communities trees, soil, water and biodiversity, making them even more likely to migrate and more vulnerable to the climate changes that lie ahead.

Solution: The Forest Garden Program is a simple, replicable and scalable approach with proven success. By planting specific types of fast-growing trees, fruit trees, hardwoods and food crops in a systematic manner over a four year period, families can positively change their lives forever. Forest Gardens consist of thousands of trees that provide families with sustainable food sources, livestock feed, products to sell, fuel wood and a 400% increase in their annual income in four years.

The challenge we face is how to train hundreds of millions of farmers to plant Forest Gardens. Most smallholder farmers world-wide are low-literate, highly dispersed, chronically hungry, and living in extreme poverty. They own, on average, less than five acres, and are dependent upon tree products from local forests for their survival.

The big, hairy, audacious goal: we see converting degraded and denuded farmland into Forest Gardens one of the planet’s best ideas for eliminating hunger, extreme poverty, deforestation and for lessening humanity’s contributions to climate change. TREES’ Big, Hairy, Audacious Goal (BHAG) is to break the cycle of poverty and eradicate hunger for our first 1 million people by planting 500 million trees in 125,000 Forest Gardens by 2025. This will entail working with approximately 125,000 families to revitalize a quarter of a million acres, coupled with interventions at different levels of the value chain (related to inputs, credit, water and marketing) to ensure the long term sustainability and continual spread of Forest Gardens.

If we can grow a movement by convincing massive numbers of farmers across any given landscape to plant Forest Gardens, we can, first and foremost, eliminate chronic hunger and extreme poverty on that landscape, but even more, at scale we will have a program that can reverse deforestation and meaningfully begin to mitigate climate change.


Help PlantSnap support Trees.org by sharing a photo at https://plantsnap.cheerity.com/home and we'll plant a tree on your behalf today!

Respectfully, 

Team PlantSnap

6 figures in only 4 days!

17 days ago

What an amazing response from our StartEngine investors!

We have now raised over $120,000 in only 4 days of this campaign...thank you and please keep spreading the word!

Thank you also to France's Techologie Intelligente for the field test and for calling PlantSnap "ingenious".  

https://www.technologieintelligente.fr/actualites-fr/reconnaitre-des-plantes-grace-a-plantsnap/

Our investors agree!

All the best, 

Team PlantSnap

What a start!

21 days ago

Hello StartEngine investors!

Thanks to you, this offering is off to an incredible start!  

We are especially thrilled by the response of our founding investors who have chosen to back us again.  We never could have reached 30 Million downloads without your continued support, thank you!

For those who haven't used the app yet, check out this independent experiment where PlantSnap is put to the test and lands a perfect score:

https://youhadmeatgardening.com/best-plant-identification-app/

Stay tuned for campaign updates as we continue to grow the number one plant identification app in the world!

All the best, 

Team PlantSnap

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