Piestro

The Future of Artisanal Pizza

Piestro

The Future of Artisanal Pizza

Santa Monica, CA
Food & Beverage
Wavemaker Labs
Our goal is that Piestro will be a robotic pizza shop able to deliver high-quality artisanal pizzas within 3 minutes. Our fully-automated machines are being designed with the aim of allowing for zero contact food preparation, zero food waste, consistent quality, and a much lower cost of operation. With our innovative design, Piestro will be introducing a new economic paradigm for food.

$2,313,645

raised
$1,060,983
previously crowdfunded
1,121
Investors
$12M
Valuation
$2.56
Price per Share
$1,000.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg A+
Offering

$2,313,645

raised
$1,060,983
previously crowdfunded
1,121
Investors
$12M
Valuation
$2.56
Price per Share
$1,000.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg A+
Offering

Rewards

Get rewarded for investing more into Piestro:

$1,000+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1 perk
$100 Piestro credit for reservation holders
$2,000+
Investment
Tier 1 Perk (Live)
Investors that invest at least $2,000 in this offering will receive a 5% bonus.
$2,500+
Investment
Tier 2 perk
$200 Piestro credit for reservation holders
$5,000+
Investment
Tier 3 perk
$500 Piestro credit for reservation holders
$5,000+
Investment
Tier 2 Perk (Live)
Investors that invest at least $5,000 will receive a 10% bonus.
$10,000+
Investment
Tier 3 Perk (Live)
Investors that invest at least $10,000 will receive a 15% bonus.
$20,000+
Investment
Tier 4 Perk (Live)
Investors that invest at least $20,000 will receive a 20% bonus.


Reasons to Invest

  • Backed by lead investor, Wavemaker Partners, a global Venture Capital fund with $550M+ AUM and Wavemaker Labs, a food automation focused venture studio.
  • Signed commercial agreements valued at approximately $580M.
  • A seasoned team of food and robotics experts made up of executives and founders from Miso Robotics, Kitchen United, SBE Entertainment Group, Graze Autonomous Mowers, and Wolfgang Puck.
  • Serving the most popular food in the US, pizza ($46.3B), with a dual go-to-market approach: operating our own Piestro units and providing existing pizzerias with the ability to white label Piestro units to grow their market share for a fraction of the cost. 




 

* While the company has signed a quotation agreement to trade the securities offered on StartEngine Secondary’s new alternative trading system (the “ATS”), a company which intends to be quoted on the marketplace will be subject to certain requirements which the company may or may not be able to satisfy in a timely manner. Even if a company is qualified to quote its securities on the market, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral. 


“A revolutionary high quality pizzeria without the high operational costs”


*The photos included are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

The Problem


Full-service pizza restaurants are expensive to run and have slim margins

The profit margins of a full-service restaurant are extremely low, at approximately 5-10%, due to high real estate and labor costs. According to a survey from Restaurant Owner, restaurant startup costs range anywhere between $175,500 and $750,500, with the median cost at $375,000. Restaurant opening costs have a mean of about $450 per square foot. Additionally, most restaurants have high labor costs due to labor shortage, high turnover rates and rising wages. In fact, it can cost over $3,500 to hire and train a new staff member, so employee retention is crucial. Labor costs for pizza restaurants average at about 31.3%.

The Solution


Piestro: A revolutionary, high quality pizzeria without the high operational costs

Piestro provides a high quality artisanal pizza experience and solves the two biggest problems in traditional restaurants: expensive labor and real estate costs. A Piestro Pizzaria is roughly the size of two vending machines and is fully autonomous, requiring no employees to operate, as opposed to the average pizza restaurant’s 9.5 employees. While the time to launch a traditional restaurant is about 9-12 months, with Piestro, we believe based with our initial prototype that an existing pizza chain can have our pod up and running within two weeks, subject to regulatory approval, at a cost of only $50,000, which is about ⅙ of the median total restaurant startup cost.

GIF

*The photos included are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

*The photos above are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

The average hourly and annual wages of a restaurant cook were $13.06 and $27,170 in 2018, respectively. For typical restaurants that employ 9.5 employees, payroll costs would be a minimum of $271,700 annually. Piestro requires no labor to operate as it is fully automated, and only needs a part-time employee to service and refill ingredients periodically, which is expected to cost approximately $7,500 per year based on our initial prototype.

*Based on management's evaluation of available information regarding automation in fast casual restaurants.

The Market


Pizza is the most popular food in the US and chain pizzerias statistically take preference

Pizza is the #1 most popular food in the US and on any given day, about 13% (or 1 in 8) of Americans eat pizza. Piestro’s target market is millennials and generation Z. According to a recent study, 32% of millennials and 41% of Gen Z-ers are willing to pay premium prices for sustainably sourced ingredients like ours. Pizza is also popular on social media, which means it resonates with our target customers. In fact, the hashtag “#pizza” has been used 49.6 million times on Instagram. As per a study by Gousto, a British meal kit retailer, Pizza is the #1 most popular food on Instagram with 37.9M posts. 

The Global Pizza Market was worth $154.8B in 2019 and is projected to hit $233.3B by 2023. The US accounted for a 30% market share and was worth $46.3B. The US market is projected to hit $53.8B in 2023, with a 3.9% annual growth rate from 2019 to 2023. Chain pizzerias accounted for 60% of the pizza market with $27.8B in revenue and 3.17% year over year sales growth, while independent pizza restaurants earned $18.5B in revenue, and held a 40% market share and experience -1.33% year over year sales growth. (Source: PMQ Magazine)

Our Traction


$580M Commercial Partnership

Piestro has already signed commercial agreements with two incredible brands that are taking the company global!*



800 Degrees Pizza, the international pizza brand by renowned chef Anthony Carron, is ready to bring artisan pizza to the future through a partnership with Piestro. The global chain aims to expand its footprint with a projected 3,600 Piestro units over the next five years, which would represent a commercial value of over $530M. We can’t wait for customers everywhere to access 800 Degrees’ craveable artisan pizza 24 hours a day, 7 days a week.



Piestro and Carbone Restaurant Group are partnering to expand the footprint of FAST FIRED by Carbone, one of Canada’s fastest-growing pizza franchises. The commercial franchise partnership, valued at approximately $50M, represents a critical prong in FAST FIRED by Carbone’s ambitions to scale. The company will actively market Powered by Piestro to franchisees, with the goal of deploying up to 500+ units across Canada.


*Contract values are pursuant to non-binding letters of intent, not commercial contracts.

Backed by a venture capital fund with a proven track record investing in robotics companies 

Piestro is a Wavemaker-backed company and was incubated by Wavemaker Labs, providing it access to seed capital and an experienced team of engineers and business professionals. This means Piestro has access to top engineering talent and tools without burning high amounts of cashflow in the early stages of the company. Additionally, Piestro is able to leverage the administrative and business development teams at Wavemaker Labs for hiring, raising capital, building partnerships and finding customers.  

To date, Wavemaker Labs has empowered Piestro to build its first prototype, helped source its executive and operating team, retain several advisors in the robotics and restaurant industries, and begin conversations with several potential partners and customers whom we hope to announce during this campaign.

What We Do


Robotics-run pizza shops that provide customers with restaurant-quality pizzas in minutes

Piestro is an automated robotic pizza shop that delivers high-quality artisanal pizzas within 3 minutes. Because robots don’t sleep, we are able to keep our shops open 24/7 and customers have the option to order ahead, so that pizza is ready when they arrive.

On vending machines, we don’t consider ourselves to be part of this ‘trend.’ Piestro is truly an automated pizzeria – we aren’t frozen food, and we don’t compromise on taste for speed. We are a true producer of artisanal pizza with restaurant level quality that past machines simply didn’t deliver in terms of key components like flavor, texture and ingredients.

*The photos included are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

With three decades of food and robotics expertise, we have designed Piestro to be able to cook restaurant-quality pizzas, using the highest quality ingredients, right in front of you - a fun and entertaining experience for the whole family! Piestro is currently in the prototype and development phase.

*The above photo is of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

The Business Model


From pizzeria to white-label partnerships

  • Phase 1: We sell Pizzas directly to customers, freshly made by our very own Piestro units
  • Phase 2: Selling white-labelled Piestro units to pizza chains looking to expand their footprint with minimal capex and risk

How We Are Different


Revolutionary technology to deliver high quality pizza at fast food prices

Piestro eliminates expensive real estate and labor costs so that we can focus more on the quality of our ingredients, and deliver artisanal pizza at fast food prices, in as little as 3 minutes!

*Profit margin based on CEO’s experience in the pizza industry

*Margins may vary depending on the product being sold (direct selling and/or "powered by piestro").

The Vision


White Label Pizza Experiences with regional and nation-wide pizza chains

*The above image is of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

*Piestro is not in the above locations and does not have contracts or agreements for the units in the above locations, but represent a future vision for the company. 

Our Team


A team of experienced robotics engineers with a track record of building multi-million dollar companies

Our founder and CEO, Massimo Noja De Marco, is the co-founder of Kitchen United, which raised $50M at a $140M valuation (Source: Kitchen United Pitchbook Profile). De Marco was named one of the top 10 restaurant innovators in National Restaurant News power list. De Marco’s company, Wavemaker Labs, is a corporate and robotics innovation venture studio with a strong track record of building commercially successful robotics companies like Miso Robotics and Graze.


Our team of experienced robotics engineers helped build Miso Robotics and is ready to tackle our next venture with Piestro!

Why Invest


Join our successful team as we blend and shape the future of the robotics and fast-food pizza industry

Our team believes that crowdfunding provides the opportunity to democratize an otherwise private asset class that was previously reserved for high net worth individuals. Piestro is a consumer facing business, so we are crowdfunding to garner excitement and support directly from our potential end-customers. 

The high touch nature of equity crowdfunding campaigns allows us to connect with our customers and take into account their input and opinions throughout the development process, so that we can continue to improve our product and end-to-end customer experience.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. 


THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.


THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY.  THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT.  WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.  INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.  THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.


WHILE THE COMPANY HAS SIGNED A QUOTATION AGREEMENT TO TRADE THE SECURITIES OFFERED ON STARTENGINE SECONDARY’S NEW ALTERNATIVE TRADING SYSTEM (THE “ATS”), A COMPANY WHICH INTENDS TO BE QUOTED ON THE MARKETPLACE WILL BE SUBJECT TO CERTAIN REQUIREMENTS WHICH THE COMPANY MAY OR MAY NOT BE ABLE TO SATISFY IN A TIMELY MANNER. EVEN IF A COMPANY IS QUALIFIED TO QUOTE ITS SECURITIES ON THE MARKET, THERE IS NO GUARANTEE AN ACTIVE TRADING MARKET FOR THE SECURITIES WILL EVER DEVELOP, OR IF DEVELOPED, BE MAINTAINED.  YOU SHOULD ASSUME THAT YOU MAY NOT BE ABLE TO LIQUIDATE YOUR INVESTMENT FOR SOME TIME OR BE ABLE TO PLEDGE THESE SHARES AS COLLATERAL.


Quick Insert

Updates

Webinar at 10AM PT! + Why Piestro x 800 Degrees Pizza

3 days ago

TODAY at 10AM PT (1PM ET) - Join Massimo and Chef Anthony for a live conversation and audience Q&A!  Sign up with this link now and join us live soon!

Piestro and 800 Degrees Pizza are teaming up to disrupt the traditional takeout space. This exciting partnership, led by two industry experts, will provide consumers with an all-new food automation experience. Today we’re highlighting how we see our companies’ shared core values setting up our partnership for success.



Quality and Taste - “Knowing Massimo's exceptional background and the emphasis he places on quality and consistency in his machines, I knew this was a partnership we needed to make happen.” - Chef Anthony Carron, 800 Degrees Pizza


Speed and Convenience - In their restaurants, 800 Degrees Pizza pairs fresh, great-tasting ingredients with ultra-fast preparation time, cooking pizzas in just 90 seconds. Piestro’s robotic pizza automation crafts and bakes high-quality artisanal pizza within 3 minutes.


Growth - Both Piestro and 800 Degrees Pizza are committed to scaling meaningfully without sacrificing quality. 800 Degrees Pizza has already replicated both in the US and globally. Piestro’s automation enables a high degree of consistency, and its small footprint and low overhead - driven by minimized labor and real estate costs - is conducive to rapid scale. We see 800 Degrees Pizza’s appetite to continue growing and Piestro’s scalability as a winning combination.


"The contactless cooking capabilities, fresh taste, speed, and consistency that our automation and breakthrough oven technology bring are perfectly aligned with the values of 800 Degrees Pizza to provide customers with an exceptional culinary experience.” - Massimo Noja De Marco, Piestro CEO

Have you purchased Piestro shares yet? There are just 14 days left to invest! Act now to own a piece of the future of the $46B pizza industry!


 

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Meet the team, Christy Joyce

5 days ago

Piestro's leading technical innovation isn't the only thing to get excited about! We're forging our path into the food automation sector by partnering with some of the biggest brands to bring Piestro to market. Today, we want to introduce you to one of the people behind these strategic moves. 


Meet Christy Joyce, Piestro's Head of Strategy!


At Piestro, Christy focuses on building essential partnerships and charting the company’s path forward within the growing food automation market. She’s deploying her diverse skill set to advance the Powered by Piestro white-label solution and continue building a robust organization to support Piestro’s incredible growth opportunities.

Christy is also a director on the team at Wavemaker Labs, a venture studio that builds disruptive startups focused on robotics and automation in the food and agriculture industries. Previously, Christy helped build and grow a venture philanthropy fund focused on scaling high-performing social impact organizations in Chicago. In her role, she led the fund’s impact and new investment strategies. Christy holds an MBA from the University of Chicago Booth School of Business and an MA and a BA from Wheaton College.


“At Piestro, we’re pursuing something that stands to shape the future of food technology and how we – consumers – are able to experience food. That matters to everyone, which is incredibly motivating to me. And yes, pizza! I haven’t gone a week without eating pizza in over a decade!”


We're thrilled to have Christy on the team! You can be part of Piestro, too. Purchase shares today to own your piece of the pie!


Don’t forget: Join Piestro CEO Massimo Noja De Marco and 800 Degrees Pizza founder and chef Anthony Carron on Thursday, September 16th at 10AM PT (1PM ET) for a great conversation and audience Q&A! Registration is free, but space is limited. Reserve your spot now by signing up with this link!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.



$2M Invested in the Future of Pizza!

10 days ago



Piestro has now raised more than $2M in investments through our Regulation A+ StartEngine campaign!


We want to thank the over 950 investors who have shown their enthusiasm for Piestro’s vision to disrupt the rapidly growing $46B US pizza market by investing in Piestro. We're defining the future of food and are delighted that you’re joining us for the ride!


Haven’t invested yet? Act now to claim your shares before the campaign closes on September 30!


Join Massimo and Chef Anthony on Thursday, September 16th at 10 AM PT (1 PM ET) for a great conversation and audience Q&A! Registration is free, but space is limited. Reserve your spot now by signing up with this link!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

In addition, as described in the Offering Circular, the Company retains the right to continue the offering beyond the Termination Date, in its sole discretion



Sign up now! Fireside chat with Piestro CEO and 800 Degrees founder and chef

12 days ago


We're excited to invite you to our upcoming virtual fireside chat with Piestro CEO Massimo Noja De Marco and Chef Anthony Carron, founder of 800 Degrees Pizza. Massimo and Anthony will be discussing our recent partnership and the future of food automation and its impact on the restaurant industry.

Piestro and 800 Degrees Pizza recently announced a partnership valued at over $500M that will combine 800 Degrees’ brand and phenomenal food with Piestro's revolutionary technology. This will allow customers everywhere to experience the best ingredients and consistently delicious artisan pizza – designed by two world-class pizza aficionados – 24 hours a day, 7 days a week. 

Join Massimo and Chef Anthony on Thursday, September 16th at 10 AM PT (1 PM ET) for a great conversation and audience Q&A! Registration is free, but space is limited. Reserve your spot now by signing up with this link!


Contract value is pursuant to a non-binding letter of intent, not a commercial contract.

One month left to invest in Piestro!

19 days ago



Piestro's campaign on StartEngine is closing on September 30th!


With over 2,000 investors and growing, Piestro has built a community with incredible enthusiasm for our mission to revolutionize the food automation industry. This is inspiring, and we are looking forward to a strong campaign close! 


Why invest in Piestro?

Piestro is changing the pizza game. We’re offering consumers artisanal pizza, unmatched speed and convenience, and an entertaining experience. We’re offering operators the opportunity for incredible margins due to significantly reduced real estate and labor costs compared to traditional restaurants. With commercial partnerships worth $580M already lined up, we’re making big moves.


Said another way, Piestro is disrupting a U.S. market projected to reach $54 billion by 2023.

Don’t miss your chance to own a piece of this incredible company. There’s just one month left to invest - purchase shares today!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Contract value is pursuant to non-binding letters of intent, not commercial contracts.

The Spoon highlights Piestro’s partnership with 800 Degrees Pizza

24 days ago

The Spoon covered Piestro’s commercial partnership with 800 Degrees in an article published this week: “800 Degrees and Piestro Partner to Create 3,600 Automated Pizza Kiosks”.


The Spoon Editor in Chief Chris Albrecht interviewed Piestro CEO Massimo Noja de Marco and 800 Degrees Pizza founder and chef Anthony Carron. When asked about his interest in automation, Chef Carron noted, “a robot like Piestro’s helps mitigate [issues of labor and consistency], as the robot can run all day without taking a break and makes the exact same pizza every time.” Check out these highlights or read the full article here:


  • This deal will have a projected order volume of 3,600 units that Piestro will produce and sell over the next five years.

  • Piestro is ideal for established restaurant brands looking to expand. Our small footprint means a kiosk can be installed just about anywhere, allowing restaurants to establish their brand in new places without building out a full restaurant.

  • Piestro can help mitigate labor and consistency issues, as the robot can run all day without taking a break and makes the exact same pizza every time.

  • Piestro differentiates itself from other pizza automation companies because we make fresh pizza on the spot, whereas other machines store and reheat pre-made pizzas.


Don’t miss your chance to become an early investor in Piestro!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Contract value is pursuant to a non-binding letter of intent, not a commercial contract.

Piestro enters $500M+ partnership with 800 Degrees Pizza

26 days ago

We’re thrilled to announce Piestro’s new commercial partnership with 800 Degrees Pizza, the international brand by renowned chef Anthony Carron. Through 800 Degrees Pizza branded pods, consumers will be able to experience the craveable, artisan-quality pizza with the convenience, speed, and consistency of Piestro automation.

This presents a massive opportunity for both companies and reflects their shared commitment to innovation and quality. The partnership is kicking off with a projected order volume of 3,600 units over five years, which would represent a commercial value of over $530M. 

Chef Anthony Carron has always taken an imaginative approach to pizza making, and the idea of collaborating with Piestro to innovate on 800 Degrees Pizza’s model struck him as a powerful opportunity. “When Massimo and I first connected about Piestro’s technology,” he shared, “I saw both the immediate and long-term impact automation could have on our business.”

Massimo and the Piestro team couldn’t agree more. “We can’t wait to give customers everywhere access to an international pizza brand with a robotic twist.”

Read the full press release here, and play a role in Piestro’s exciting growth by purchasing shares today!

 

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Contract value is pursuant to a non-binding letter of intent, not a commercial contract.

Investor FAQ - Part 3

about 1 month ago


We're back in bringing you a few frequently asked questions from the Piestro community! If you're considering an investment but have a few questions about Piestro, we hope these can help! 


How does restocking work? What if it runs out mid-day?

Piestro's monitoring system is designed to provide operators with real-time information about machine status and performance, including inventory levels, temperature logs, and sales volume. Operators will also have access to inventory data over time, which will help operators understand which ingredients are the most popular and make informed adjustments to their menus. 


How will shipping and transporting Piestro Pods work?

We're designing Piestro with transportation in mind. Each pod will consist of 2 sections that can be separated for easy shipping. The purpose of this modular design is to facilitate flexible deployment. 


Are there franchising opportunities available?

We are currently building a network of interested white-label partners and franchisees. Please continue following our progress for future updates on our plans for commercialization.


Grab your equity shares in Piestro today! Join us in disrupting the $46B U.S. Pizza Market!


The photo included is of Piestro’s first functioning prototype.  The Piestro Pizzeria is not currently available on the market and is in development.

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Automated Pizzeria vs. nex gen vending machine

about 1 month ago

Piestro is shaping the future of restaurants, convenience, and the customer ordering experience. Our technology, paired with fresh, delicious pizza, makes Piestro stand out among food robotics companies. Let’s take a closer look at two pizza automation categories currently in the market and how Piestro is different.

  • Frozen Pizza Vending Machines: These robotic vending machines have received meaningful press recently. While they sell hot pizza, we believe the product is comparable to freezer aisle options. Piestro doesn’t use frozen pizzas; rather, Piestro pizzas are made to order! The dough is thawed in the Piestro unit, topped with fresh ingredients, and cooked right in front of the consumer, behind a glass display window. 

  • Restaurant Pizza Automation: These automated, modular assembly lines streamline pizza making in the kitchen of existing restaurants. These machines typically automate only a portion of the pizza assembly process and cannot produce pizza without human assistance. Piestro, on the other hand, features end-to-end automation and is truly a standalone pizzeria.  

Piestro will be a robotic pizzeria able to deliver high-quality artisanal pizzas within just a few minutes, not just a next-generation vending machine. Join us in defining the future of food.



This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$1.5M Raised!

about 1 month ago

We’re thrilled to announce that Piestro’s Reg A+ crowdfunding campaign on StartEngine has raised over $1.5M from more than 745 investors! 

Thank you to all those investors who have helped our mission to make a revolutionary pizzeria that prioritizes quality and slashes traditional operational costs. Each funding milestone we hit further demonstrates investor enthusiasm for disrupting the $46B+ US pizza market. Continue following our campaign for exciting Piestro announcements! 



Haven’t purchased a piece of Piestro yet? Act now!  


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Smart sensors empower autonomous operation

about 1 month ago

At Piestro, quality is fundamental to our brand, and our proprietary monitoring system is a great example of that! This system enables fully autonomous operation through precision quality control.


Piestro pods are equipped with a monitoring system that uses inputs from throughout the machine to ensure that each component and process is running smoothly, as well as share inventory and sales information with operators via a real-time dashboard. Smart sensors in ingredient storage, dispensing, prep and cooking areas provide information about temperature, humidity, and the performance of various automated processes. Check out some features of the monitoring system: 

  • Track remaining inventory of each ingredient

  • Report real-time metrics related to sales, throughput, and speed of service

  • Measure temperature and humidity in ingredient dispensing area

  • Notify the operator when an ingredient is running low or in the case of any system irregularity

 

Purchase shares in the future of Pizza!


The photo included is of Piestro’s first functioning prototype.  The Piestro Pizzeria is not currently available on the market and is in development.

Piestro Investor Report

about 1 month ago

Did you know that you can download Piestro’s Investor Brief to learn more about our business model, product development, and market opportunity in the fast-growing food robotics space? Click here to access the free report!  

What’s inside:

  • Impact of industry changes and automation on consumer behavior and restaurant margins
  • Growth of the US pizza market
  • Overview of Piestro’s product and industry-leading team
  • ...and more

Access Piestro’s Investor Brief Today!

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Shark Tank’s Kevin O’Leary interviews Piestro’s CEO

about 1 month ago

 


Piestro CEO Massimo Noja De Marco was recently interviewed by Shark Tank host Kevin O'Leary! Massimo and Kevin sat down to chat about Piestro's disruptive business model and the beauty of entering a market like the pizza industry. Kevin agreed with Massimo’s take on the incredible potential of the Piestro model and added that Piestro is a perfect fit for the crowdfunding model, "because everybody understands pizza!"

Kevin and Massimo also dove into the potential of Piestro's growth as a leader in the food automation sector. When Massimo noted the achievement of product-market fit through our most recent partnership, Kevin congratulated him on the success of Piestro thus far and let him know he’s eager to see a Piestro pod in Miami. Well, we can’t wait to bring you one, Mr. Wonderful!


Watch Massimo’s interview with Shark Tank's Kevin O'Leary here!

Meet Robotics Expert and Lead Mechanical Engineer Vahid Alizadehyazdi

about 2 months ago

Piestro is shaping the future of artisanal pizza and is ready to take on a rapidly growing food industry. None of this would be possible without our outstanding engineering team!

Today, we’re delighted to introduce in-house robotics expert and lead mechanical engineer, Vahid Alizadehyazdi! Vahid earned his Ph.D. in Robotics at the Illinois Institute of Technology while working on a NASA Jet Propulsion Laboratory project. He was also a Postdoctoral Researcher at the University of Chicago, where he worked on a National Science Foundation soft robotics project. 

At Piestro, Vahid is dedicated to building the greatest automated pizza experience on the market. His vision is to combine intelligent design with reliable mechanics to deliver an experience the whole family can enjoy.


Vahid says, "Everyone loves pizza, myself included! Producing fresh, delicious pizza - fast - solves the problem of on-demand fresh food."


Invest today to join Vahid and the rest of the team in building Piestro, the Pizza Maestro!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

 

Piestro Enters $50M Commercial Partnership

about 2 months ago

Piestro is thrilled to announce its entrance into the international pizza market with a new commercial franchise partnership valued at approximately $50 million.

Canadian owned and operated Carbone Restaurant Group (CRG) and Piestro are partnering to expand the footprint of CRG’s FAST FIRED by Carbone, one of Canada’s fastest-growing pizza franchises. This partnership, valued at approximately $50 million, represents an exciting opportunity for both companies.

FAST FIRED by Carbone is focused on rapid growth with an unwavering commitment to fresh, authentic, unique pizza. The chain currently has 12 locations (four open, eight coming soon) across Canada and has ambitious plans to continue expanding its footprint. Given Piestro’s scalability and obsession with quality, the partnership is a powerful pairing and represents a critical prong in CRG’s go-forward strategy. FAST FIRED by Carbone will actively market Powered by Piestro units to franchisees, with the goal of scaling up its presence across Canada with up to 500+ units.

Piestro is collaborating with CRG to replicate FAST FIRED recipes and ingredients to ensure that the resulting pizzas are 100% authentic to FAST FIRED by Carbone and 100% powered by Piestro. Stay tuned for more partnership updates!

 


Purchase shares today to play a role in Piestro’s exciting growth story!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Contract value is pursuant to a non-binding letter of intent, not a commercial contract.

Piestro Investor FAQs - New Installment!

about 2 months ago

We’re back with the second installment of our investor FAQ update series. If you’re considering an investment in Piestro but have some questions, read on! 


Q: What is the expected price point for a Piestro pizza?

A: While pricing will vary by partner due to considerations such as specific menus (ingredients) and localized costs, Piestro operators across the board will be able to offer their product at competitive prices due to Piestro's operational efficiencies. Piestro's automation and small footprint will drive meaningfully lower operating costs than those of traditional pizza restaurants.


Q: Given the importance of maintenance and cleaning for a successful Piestro unit, how will Piestro ensure quality control for franchised machines?

A: We will be implementing a franchising quality control program to help franchisees maintain the quality standards we believe are essential for our mutual success. This will be in addition to our ongoing monitoring of key performance metrics for all active units via our remote monitoring system. Of course, we've also laid the groundwork for success in this arena by designing features that make Piestro machines easy to clean and restock. 


Q: Who repairs Piestro units if something breaks?

A: We're building Piestro machines to be easy to maintain, operate, and repair when needed. Modular components and real-time performance reporting give operators the ability to perform basic troubleshooting to maximize uptime. We will also ensure access to support for any repairs that require a technician.



Ready to define the future of food with Piestro? Purchase shares today!



This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Introducing Powered by Piestro

about 2 months ago

Piestro’s business model is based on a dual go-to-market strategy. We’ve laid out a plan to deploy and operate our own automated pizzerias, as well as work with established brands to grow their businesses through our partnership model, Powered by Piestro

What it is: Through Powered by Piestro, existing pizza chains looking to expand their footprint can access a uniquely flexible and highly economical way to grow their business. Through our white-labeled offering, partners customize their pods to reflect their own brand and collaborate with our culinary experts to ensure they'll be able to offer consumers a product that is 100% authentic to them while being 100% Powered by Piestro. 

Why it’s more relevant than ever: Restaurants across the US are experiencing acute labor shortages and high turnover rates (source). Piestro’s fully automated robotics pizzerias require just one part-time employee to operate and can be flexibly deployed into new markets. 

What’s next: We’re already getting started! Exciting Powered by Piestro developments are in the works. Continue to follow our campaign to be the first to know as we release updates in the coming weeks!