Piestro

The Future of Artisanal Pizza

Piestro

The Future of Artisanal Pizza

Santa Monica, CA
Food & Beverage
Wavemaker Labs
Our goal is that Piestro will be a robotic pizza shop able to deliver high-quality artisanal pizzas within 3 minutes. Our fully-automated machines are being designed with the aim of allowing for zero contact food preparation, zero food waste, consistent quality, and a much lower cost of operation. With our innovative design, Piestro will be introducing a new economic paradigm for food.

$1,039,514

raised
$1,060,983
previously crowdfunded
525
Investors
$12M
Valuation
$2.56
Price per Share
$1,000.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg A+
Offering

$1,039,514

raised
$1,060,983
previously crowdfunded
525
Investors
$12M
Valuation
$2.56
Price per Share
$1,000.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg A+
Offering

Rewards

Get rewarded for investing more into Piestro:

$1,000+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1 perk
$100 Piestro credit for reservation holders
$2,000+
Investment
Tier 1 Perk (Live)
Investors that invest at least $2,000 in this offering will receive a 5% bonus.
$2,500+
Investment
Tier 2 perk
$200 Piestro credit for reservation holders
$5,000+
Investment
Tier 3 perk
$500 Piestro credit for reservation holders
$5,000+
Investment
Tier 2 Perk (Live)
Investors that invest at least $5,000 will receive a 10% bonus.
$10,000+
Investment
Tier 3 Perk (Live)
Investors that invest at least $10,000 will receive a 15% bonus.
$20,000+
Investment
Tier 4 Perk (Live)
Investors that invest at least $20,000 will receive a 20% bonus.

Reasons to Invest

  • Backed by lead investor, Wavemaker Partners, a global Venture Capital fund with $500M AUM and Wavemaker Labs, a food automation focused venture studio.
  • A seasoned team of food and robotics expertise made up of executives and founders from Miso Robotics, Kitchen United, SBE Entertainment Group, Graze Autonomous Mowers, and Wolfgang Puck.
  • Serving the most popular food in the US, pizza ($46.3B), with a dual go-to-market approach: operating our own Piestro units and providing existing pizzerias with the ability to white label Piestro units to grow their market share for a fraction of the cost.


“A revolutionary high quality pizzeria without the high operational costs”

*The photos included are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

The Problem


Full-service pizza restaurants are expensive to run and have slim margins

The profit margins of a full-service restaurant are extremely low, at approximately 5-10%, due to high real estate and labor costs. According to a survey from Restaurant Owner, restaurant startup costs range anywhere between $175,500 and $750,500, with the median cost at $375,000. Restaurant opening costs have a mean of about $450 per square foot. Additionally, most restaurants have high labor costs due to labor shortage, high turnover rates and rising wages. In fact, it can cost over $3,500 to hire and train a new staff member, so employee retention is crucial. Labor costs for pizza restaurants average at about 31.3%.

The Solution


Piestro: A revolutionary, high quality pizzeria without the high operational costs

Piestro provides a high quality artisanal pizza experience and solves the two biggest problems in traditional restaurants: expensive labor and real estate costs. A Piestro Pizzaria is roughly the size of two vending machines and is fully autonomous, requiring no employees to operate, as opposed to the average pizza restaurant’s 9.5 employees. While the time to launch a traditional restaurant is about 9-12 months, with Piestro, we believe based with our initial prototype that an existing pizza chain can have our pod up and running within two weeks, subject to regulatory approval, at a cost of only $50,000, which is about ⅙ of the median total restaurant startup cost.

GIF

*The photos included are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

*The photos above are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

The average hourly and annual wages of a restaurant cook were $13.06 and $27,170 in 2018, respectively. For typical restaurants that employ 9.5 employees, payroll costs would be a minimum of $271,700 annually. Piestro requires no labor to operate as it is fully automated, and only needs a part-time employee to service and refill ingredients periodically, which is expected to cost approximately $7,500 per year based on our initial prototype.

*Based on management's evaluation of available information regarding automation in fast casual restaurants.

The Market


Pizza is the most popular food in the US and chain pizzerias statistically take preference

Pizza is the #1 most popular food in the US and on any given day, about 13% (or 1 in 8) of Americans eat pizza. Piestro’s target market is millennials and generation Z. According to a recent study, 32% of millennials and 41% of Gen Z-ers are willing to pay premium prices for sustainably sourced ingredients like ours. Pizza is also popular on social media, which means it resonates with our target customers. In fact, the hashtag “#pizza” has been used 49.6 million times on Instagram. As per a study by Gousto, a British meal kit retailer, Pizza is the #1 most popular food on Instagram with 37.9M posts. 

The Global Pizza Market was worth $154.8B in 2019 and is projected to hit $233.3B by 2023. The US accounted for a 30% market share and was worth $46.3B. The US market is projected to hit $53.8B in 2023, with a 3.9% annual growth rate from 2019 to 2023. Chain pizzerias accounted for 60% of the pizza market with $27.8B in revenue and 3.17% year over year sales growth, while independent pizza restaurants earned $18.5B in revenue, and held a 40% market share and experience -1.33% year over year sales growth. (Source: PMQ Magazine)

Our Traction


Backed by a venture capital fund with a proven track record investing in robotics companies 

Piestro is a Wavemaker-backed company and was incubated by Wavemaker Labs, providing it access to seed capital and an experienced team of engineers and business professionals. This means Piestro has access to top engineering talent and tools without burning high amounts of cashflow in the early stages of the company. Additionally, Piestro is able to leverage the administrative and business development teams at Wavemaker Labs for hiring, raising capital, building partnerships and finding customers.  

To date, Wavemaker Labs has empowered Piestro to build its first prototype, helped source its executive and operating team, retain several advisors in the robotics and restaurant industries, and begin conversations with several potential partners and customers whom we hope to announce during this campaign.

What We Do


Robotics-run pizza shops that provide customers with restaurant-quality pizzas in minutes

Piestro is an automated robotic pizza shop that delivers high-quality artisanal pizzas within 3 minutes. Because robots don’t sleep, we are able to keep our shops open 24/7 and customers have the option to order ahead, so that pizza is ready when they arrive.

On vending machines, we don’t consider ourselves to be part of this ‘trend.’ Piestro is truly an automated pizzeria – we aren’t frozen food, and we don’t compromise on taste for speed. We are a true producer of artisanal pizza with restaurant level quality that past machines simply didn’t deliver in terms of key components like flavor, texture and ingredients.

*The photos included are of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

With three decades of food and robotics expertise, we have designed Piestro to be able to cook restaurant-quality pizzas, using the highest quality ingredients, right in front of you - a fun and entertaining experience for the whole family! Piestro is currently in the prototype and development phase.

*The above photo is of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

The Business Model


From pizzeria to white-label partnerships

  • Phase 1: We sell Pizzas directly to customers, freshly made by our very own Piestro units
  • Phase 2: Selling white-labelled Piestro units to pizza chains looking to expand their footprint with minimal capex and risk

How We Are Different


Revolutionary technology to deliver high quality pizza at fast food prices

Piestro eliminates expensive real estate and labor costs so that we can focus more on the quality of our ingredients, and deliver artisanal pizza at fast food prices, in as little as 3 minutes!

*Profit margin based on CEO’s experience in the pizza industry

*Margins may vary depending on the product being sold (direct selling and/or "powered by piestro").

The Vision


White Label Pizza Experiences with regional and nation-wide pizza chains

*The above image is of Piestro's first functioning prototype. The Piestro pizzeria is not currently available on the market and in development.

*Piestro is not in the above locations and does not have contracts or agreements for the units in the above locations, but represent a future vision for the company. 

Our Team


A team of experienced robotics engineers with a track record of building multi-million dollar companies

Our founder and CEO, Massimo Noja De Marco, is the co-founder of Kitchen United, which raised $50M at a $140M valuation (Source: Kitchen United Pitchbook Profile). De Marco was named one of the top 10 restaurant innovators in National Restaurant News power list. De Marco’s company, Wavemaker Labs, is a corporate and robotics innovation venture studio with a strong track record of building commercially successful robotics companies like Miso Robotics and Graze.


Our team of experienced robotics engineers helped build Miso Robotics and is ready to tackle our next venture with Piestro!

Why Invest


Join our successful team as we blend and shape the future of the robotics and fast-food pizza industry

Our team believes that crowdfunding provides the opportunity to democratize an otherwise private asset class that was previously reserved for high net worth individuals. Piestro is a consumer facing business, so we are crowdfunding to garner excitement and support directly from our potential end-customers. 

The high touch nature of equity crowdfunding campaigns allows us to connect with our customers and take into account their input and opinions throughout the development process, so that we can continue to improve our product and end-to-end customer experience.

AN OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT.


THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT CAN BE FOUND HERE.


THE OFFERING MATERIALS MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY.  THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT.  WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS, WHICH CONSTITUTE FORWARD LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.  INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.  THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.


WHILE THE COMPANY HAS SIGNED A QUOTATION AGREEMENT TO TRADE THE SECURITIES OFFERED ON STARTENGINE SECONDARY’S NEW ALTERNATIVE TRADING SYSTEM (THE “ATS”), A COMPANY WHICH INTENDS TO BE QUOTED ON THE MARKETPLACE WILL BE SUBJECT TO CERTAIN REQUIREMENTS WHICH THE COMPANY MAY OR MAY NOT BE ABLE TO SATISFY IN A TIMELY MANNER. EVEN IF A COMPANY IS QUALIFIED TO QUOTE ITS SECURITIES ON THE MARKET, THERE IS NO GUARANTEE AN ACTIVE TRADING MARKET FOR THE SECURITIES WILL EVER DEVELOP, OR IF DEVELOPED, BE MAINTAINED.  YOU SHOULD ASSUME THAT YOU MAY NOT BE ABLE TO LIQUIDATE YOUR INVESTMENT FOR SOME TIME OR BE ABLE TO PLEDGE THESE SHARES AS COLLATERAL.


Updates

Piestro’s cheesy automation

1 day ago

Automated ingredient dispensing is complex for a variety of reasons, including that different topping textures and properties require custom solutions to meet our thresholds for quality and speed. 

We asked Piestro engineers to tell us more about solving for a specific ingredient, and they shared that cheese dispensing is particularly nuanced. High-quality cheese is sensitive to temperature and pressure changes and thus requires a very controlled environment for consistent dispensing. So, our engineers designed and built a proprietary modular cheese dispenser armed with sensors and a custom removable auger. The sensors detect changes in the environment and communicate with Piestro’s onboard control system to maintain an ideal environment. The auger works to dispense cheese evenly and at the precise speed needed to cover the spinning pie with the perfect amount of cheese. It’s also easily removable for cleaning as part of regular machine servicing. 

“Our biggest achievement with ingredients has been maintaining consistency at very high speed.” 
-Vahid Alizadehyazdi, Mechanical Engineer 

Piestro is innovating every day. Invest now to join us in defining the future of food tech!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Piestro Surpasses $1M Raised!

8 days ago

We are thrilled to announce that Piestro has surpassed $1M raised through our Regulation A equity crowdfunding campaign! This milestone reflects the tremendous enthusiasm we’re seeing for Piestro’s vision to disrupt the $155B global pizza market. Big thanks to the 500+ investors who have made this possible!

Haven’t purchased shares yet? You can be part of the future of pizza, too! Don’t forget that we’re offering fantastic perks to help you make the most of your Piestro investment. Investors may qualify for up to 30% in Bonus Shares, as well as Piestro credit. See our campaign page for full details. 

Don’t miss the opportunity to own a piece of Piestro - Purchase shares today!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment

Meet Piestro Advisor Jeff Kalt

10 days ago

Piestro advisor Jeff Kalt has an amazing track record when it comes to bringing new technologies into the restaurant and food delivery space. 

Jeff is the CEO of Caliburger, a tech-forward global QSR restaurant chain, as well as the co-founder of Kitchen United, a fast-growing ghost kitchen platform based in southern California. As an industry advisor, Jeff brings to Piestro more than twenty-five years of executive experience in hospitality. We are thrilled to count Jeff as part of the Piestro team!

You can be part of the high-powered community that’s bringing Piestro to market this year, too… Invest today!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

TOMORROW | Join Massimo for Live Q&A!

11 days ago

Reminder: Join Piestro CEO Massimo Noja De Marco tomorrow, June 8, at 10AM PT (1PM ET) for a live presentation and audience Q&A. 

Massimo will discuss Piestro’s unique value proposition within the $46B+ US pizza market and share why he's excited about the company's future. Don’t miss the chance to get your Piestro questions answered!

Space is limited for this free event. Reserve your spot now!


Invest in Piestro. Get rewarded.

15 days ago

Did you know that Piestro is offering eligible investors up to 30% worth of extra equity, simply for purchasing shares


All investors can earn volume-based bonus shares:

  • 5% bonus shares for investments of $2,000+ 

  • 10% bonus shares for investments of $5,000+ 

  • 15% bonus shares for investments of $10,000+ 

  • 20% bonus shares for investments of $20,000+


Investors in our 2020 Regulation CF round are eligible for an additional 10% bonus shares. Did you reserve shares before our Regulation A campaign launched? Piestro reservation holders who invest are eligible for up to $500 in Piestro credit. See our campaign page for full details on all rewards!


Go ahead… grab your piece of Piestro. Purchase shares today!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment

Next week: Join Massimo for Live Piestro Webinar!

16 days ago

We’re thrilled to invite the Piestro community to join CEO Massimo Noja De Marco for a live webinar next Tuesday, 6/8 at 10AM PT (1PM ET).

Massimo will discuss the intersection of robotic automation and the massive pizza market, as well as Piestro’s unique value proposition. Following a brief presentation, Massimo will engage in a live audience Q&A.

This event is free, but space is limited. Reserve your spot now!

Small footprint = Big opportunity

18 days ago

You already know that Piestro’s contactless automation is changing the pizza game, but the ability to locate - and relocate - our robotic pizzerias almost anywhere might be just as revolutionary. We’ve designed Piestro with two key features that allow for maximum flexibility: small size and transportability. 

Compared to a traditional pizza restaurant, Piestro is ultra small. Its footprint of approximately 40 square feet provides a critical advantage for deploying in high-traffic areas like university campuses, office complexes, shopping malls, and stadiums. 

Our engineers have also designed Piestro pods to make relocation feasible. This flexible deployment presents a paradigm shift, allowing operators to consider location dynamically as they seek to understand product-market fit and optimize for maximum pod performance over time.   

Piestro is changing the restaurant paradigm. Don’t miss your chance to invest!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Massimo featured at The Spoon’s ArticulATE Summit!

23 days ago

Piestro CEO Massimo Noja De Marco was a featured speaker at ArticulATE, The Spoon’s annual food robotics and automation summit. This one-day event on May 18 brought together leaders from around this dynamic and fast-growing industry, including experts from restaurant robotics, smart vending, robotic retail, and more. They offered insight into the technology and innovation automating the future of food and beyond! 

We’re thrilled about Piestro’s recognition in this exciting space, and we’re proud of Massimo’s continued leadership. Missed the conference? Chris Albrecht of The Spoon has you covered with his top three takeaways.

Become a Piestro equity investor as we lead revolutionary pizza automation!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Our Brand Advantage: BRNDMKRS Partnership

29 days ago

As we started building Piestro, we knew that the rapid growth of the food robotics market presented both massive opportunity and the potential for meaningful competition. To make sure Piestro’s message would cut through the noise, we developed an early partnership with BRNDMKRS, a Los Angeles based firm specializing in helping VC-backed startups differentiate themselves with branding and storytelling.   

“I understand how to build and execute brand narratives. This comes from years of traditional storytelling experience across all media and formats. From Major Lazer to Kid Cudi, from the Cleveland Orchestra to the feature film I directed for Netflix, XOXO... these experiences have given me the ability to build a narrative around brands. That informs every touchpoint from design to messaging, website and video.”  -Chris Louie, BRNDMKRS Founder and CEO



Our BRNDMKRS partnership reflects the strategic lens we’re bringing to all aspects of building Piestro.
Invest today to become part of the Piestro story!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Source: https://www.meticulousresearch.com/product/food-robotics-market-4957

Meet Piestro Advisor Gennadiy Goldenshteyn

about 1 month ago

Gennadiy Goldenshteyn is the former Global Head of Engineering at YUM! Brands (KFC, Taco Bell, and Pizza Hut parent company) and currently serves as the Founder and Principal Consultant at First Principles, LLC, a management consultancy that guides hospitality startups on product, growth, and business strategy. 

As an advisor to Piestro, Gennadiy brings valuable experience in advising companies in the hospitality and foodservice sectors. Gennadiy’s extensive domain expertise and network have helped Piestro cultivate relationships with technology partners and potential customers looking for novel and technologically sophisticated foodservice products.

Invest alongside Gennadiy and the rest of the powerhouse team that is helping make Piestro the market leader in automated pizza!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

The Pizza Box of the Future!

about 1 month ago

Our engineers are working hard on the next iteration of Piestro - a commercially available machine that prioritizes efficiency when it comes to cost, time, and space. In service of the latter, one exciting solution that the team has designed is a fully automated pizza boxing system that allows boxes to be loaded flat. The machine’s custom-built mechanism folds the box into shape, puts the pizza inside, and then closes and seals the top. 

“Our proprietary box design packs flat, vastly reducing space required,” shared one Piestro engineer. “The boxes can be formed and closed easily using automation.” According to our team, this innovation will save 7.5 cubic feet, reducing space required for box storage in the Piestro pod by approximately 80%. 


Invest in Piestro innovation today to invest in the future of pizza.

 

This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

The Wavemaker Labs advantage

about 2 months ago

Piestro is backed by Wavemaker Labs, the global venture studio behind Miso Robotics (who has launched its first product: Flippy, the AI-powered robotic kitchen assistant) and others. 

Piestro’s partnership with Wavemaker Labs gives us access to a breadth of world-class engineering talent and product development services on an as-needed basis and at below-market cost. Wavemaker Labs provides expertise and support in areas such as...

  • System architecture development 

  • Components and materials sourcing

  • Design and development of the fully integrated system

  • Testing and debugging

  • And more!



Join Piestro and Wavemaker Labs in redefining the future of pizza. Invest today!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Custom Ingredient System for Unique Pizzas

about 2 months ago

Designing an ingredient storage and dispensing system that will maximize freshness and accommodate a range of custom ingredients for an ever-evolving set of Piestro and corporate partner recipes has been an exciting challenge for Piestro engineers. 

The system we’ve created blends best practices from world-class pizzerias, state-of-the-art robotics, and IoT technology. Our unique solution is built to dispense ingredients varying in size, shape, and texture… and has been developed with operator ease of use in mind!

Key product features include:

  • Fully customizable. Piestro partners can choose unique ingredients based on their recipes and customer preferences.

  • Easy to operate. Operators can quickly remove and replace ingredient canisters. 

  • Always fresh. Ingredient canisters and machine refrigeration system ensure a food-safe environment that maximizes quality and freshness.

Invest in Piestro today, and stay tuned for more product development updates!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Podcast: Robots + Food = Damn Good Grub

about 2 months ago

Piestro CEO Massimo Noja De Marco was recently interviewed by Ben Gardner, host of the TOTs Podcast. Ben and Massimo discuss the robotics revolution in food service, and Massimo provides insight into Piestro’s go-to-market strategy, partnerships, and product testing. 

Need one more reason to tune in? You can learn more about Massimo himself... “I love the hospitality industry because I was born into it; I'm a seventh-generation hotelier or restaurateur." Check out the podcast here!

Invest in Piestro today to join Massimo at the forefront of the food tech revolution!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

TOMORROW | 4/20 Webinar Featuring Piestro

about 2 months ago

Don’t forget to register for tomorrow’s Food & Beverage Innovation Webinar hosted by Wavemaker Labs, which will feature Piestro, Bobacino, Blendid, and Obvious Wines.

Join us to get an inside look at how these companies are seeking to disrupt the food & beverage industry. This live virtual event is taking place tomorrow, April 20 at 10AM PST (1PM EST). 

The event is free, but space is limited. Don’t miss out!

4/20 Food & Beverage Webinar Featuring Piestro

2 months ago

We’re thrilled to invite the Piestro community to join CEO Massimo Noja De Marco for a live webinar focused on Innovation in the Food & Beverage Industry next Tuesday, April 20 at 10AM PST (1PM EST).

This event will be hosted by global venture studio Wavemaker Labs and will feature Piestro, Bobacino, Blendid, and Obvious Wines – four incredible startups seeking to disrupt the food & beverage space in exciting ways. 

These companies’ CEOs are looking forward to engaging the audience through brief presentations and live Q&A – don’t miss your chance to join them!

The webinar is free, but space is limited. Reserve your seat now!

Check out our press! Piestro + PopID media coverage

2 months ago

Piestro’s recent announcement of its partnership with PopID has been covered by over 30 publications, including the Los Angeles Business Journal, Yahoo! Finance, Restaurant Business, ZDNet, and The Spoon. This also included significant international attention, with pickup in publications such as CNET Japan, Yahoo! Japan and ZDNet France.



In response to the news that Piestro customers will be able to pay using PopID’s facial recognition technology, the media has highlighted that the integration will provide customers a safe way to pay and will expedite the process from ordering to eating. Vending Times noted that technology advances like Piestro’s are “revolutionizing convenience services and commercial foodservice.”


Check out our press coverage and make an investment in Piestro today! 


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Watch Now! Piestro leadership on “Why Equity Crowdfunding?”

2 months ago

At Piestro, we believe in democratizing access to venture investment. Check out this video to learn more about why we’ve strategically chosen equity crowdfunding for Piestro.

Want to spread the word about equity crowdfunding to your friends and family? Share the video with your network, too!

Piestro’s campaign has surpassed $470k. Make your own equity investment today!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Piestro and PopID team up to provide contactless payment!

2 months ago

Piestro is partnering with PopID to offer consumers a faster, easier, safer way to pay. This integration will give Piestro customers the option to pay with their face using PopID’s advanced facial recognition technology at Piestro locations and on mobile devices.

In response to this news, The Spoon noted that “companies are looking to implement more contactless methods of interaction" in the wake of Covid-19 and cited Piestro as being “at the vanguard of a number of different technology trends.”

Invest now to join Piestro at the cutting edge of tech innovation!


This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Piestro's new campaign has raised over $360K!

3 months ago

Piestro’s Regulation A+ campaign has surpassed $360K in just over a week of launching! Thank you to the nearly 200 investors who have made this possible - we are thrilled to be partnering with you! 

Haven’t joined us in disrupting the $233B global pizza industry yet? Don’t wait - invest today!

Massimo named among the most influential restaurant CEOs by Nation’s Restaurant News

3 months ago

Piestro Founder and CEO Massimo Noja de Marco was recently named by Nation’s Restaurant News’ over 700,000 monthly readers as one of the CEOs leading the restaurant industry in innovation. Massimo, who also founded the growing ghost kitchen provider Kitchen United, is a pioneer in the food service space. The Piestro team is proud to be bringing the vision for a fast, fun, and fully automated pizzeria to life under Massimo’s leadership!     

Invest in Piestro today to join Massimo at the forefront of innovation in the restaurant industry!

Hurry – Claim your Piestro shares today!

3 months ago

As a reminder, Piestro’s Regulation A+ campaign is now live! You are receiving this exclusive launch announcement as a member of the Piestro community, but we will be promoting Piestro’s campaign to the general public starting tomorrow. Claim your shares now!


Also, don’t forget that Piestro Regulation A+ reservation holders are eligible for exclusive investment perks, and investors are also eligible for up to 30% in bonus shares

Don’t wait – invest in Piestro now to beat the crowd!


All perks occur when the offering is completed.

There are three tiers of perks for reservation holders who invest: $100 in Piestro credit for investments of $1,000+, $200 in Piestro credit for investments of $2,500+, and $500 in Piestro credit for investments of $5,000+. These perks are available to reservation holders only.

There are four volume-based bonus tiers: 5% worth of bonus shares for investments of $2,000+, 10% for investments of $5,000+, 15% for investments of $10,000+, and 20% for investments of $20,000+.

Exclusive update: Invest in Piestro now!

3 months ago

We’re excited to share that Piestro’s Regulation A+ campaign is live! As a member of the Piestro community, you are receiving this announcement ahead of the general public. Claim your shares now!

Don’t forget that investors in Piestro’s Regulation A+ offering are eligible for up to 30% in bonus shares. Volume-based bonuses range from 5% for investments of at least $2,000 to 20% for investments at or above $20,000. In addition, those who invested in Piestro’s Regulation CF campaign will receive 10% in bonus shares. Piestro reservation holders who invest are also eligible for up to $500 in Piestro credit!

Invest now to join Piestro in disrupting a global pizza market projected to hit $233b by 2023!


All perks occur when the offering is completed.

There are four volume-based bonus tiers: 5% worth of bonus shares for investments of $2,000+, 10% for investments of $5,000+, 15% for investments of $10,000+, and 20% for investments of $20,000+. 

There are three tiers of perks for reservation holders who invest: $100 in Piestro credit for investments of $1,000+, $200 in Piestro credit for investments of $2,500+, and $500 in Piestro credit for investments of $5,000+. These perks are available to reservation holders only.

TOMORROW | 3/10 Webinar Featuring Piestro

3 months ago

Don’t forget to register for tomorrow’s Robotics, Automation, and AI Investor Webinar hosted by Wavemaker Labs, which will feature Piestro, Bobacino, Graze, and Monogram Orthopaedics.

Join us to get an inside look at how these companies are using robotics to impact the healthcare, food, and agriculture industries. This live virtual event is taking place tomorrow, March 10 at 10AM PST (1PM EST). Don’t miss it!


3/10 Robotics, Automation, and AI Webinar featuring Piestro

3 months ago

We’re thrilled to invite the Piestro community to Wavemaker Labs’ first-ever Robotics, Automation, and AI Investor Webinar, which will feature Piestro, Bobacino, Graze, and Monogram Orthopaedics.


Join Piestro CEO Massimo Noja de Marco for this exciting conversation to get an inside look at how companies are using robotics to impact the food, healthcare, and agriculture industries. This webinar will be hosted by Wavemaker Labs, a global venture studio that focuses on introducing new technology across automation, artificial intelligence, big data, robotics, and commerce.


Reserve your seat now to join the webinar on Wednesday, March 10 at 10AM PST (1PM EST).




Don’t forget to reserve your Piestro shares to join the future of automation and artisanal pizza!


"Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company or to purchase any shares of the company whatsoever.


NEW Piestro Reservation Perks – Act Now!

4 months ago

As we approach Piestro’s Regulation A+ campaign launch, we are excited to announce new investment perks available exclusively for reservation holders:

  • Reservation holders investing $1,000+ will receive $100 in Piestro credit

  • Reservation holders investing $2,500+ will receive $200 in Piestro credit

  • Reservation holders investing $5,000+ will receive $500 in Piestro credit

Don’t forget that investors in Piestro’s Regulation A+ campaign will also be eligible for up to 30% in bonus shares!



Don't wait - Reserve shares while you still can!


All perks occur when the offering is completed.

"Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company or to purchase any shares of the company whatsoever.

There are four volume-based bonus tiers: 5% worth of bonus shares for investments of $2,000+, 10% for investments of $5,000+, 15% for investments of $10,000+, and 20% for investments of $20,000+. Investors in Piestro’s Regulation CF fundraise will also receive 10% in bonus shares.

Meet Piestro Lead Engineer, Evan Lowell

4 months ago

Evan Lowell and the Piestro engineering team are responsible for bringing to life the robotic technology that will power the fully automated Piestro pizzeria. Members of this talented team have worked on everything from CHARLI the humanoid robot to Flippy the AI-enabled commercial kitchen assistant. A longtime robotics enthusiast, Lowell brings his experience automating scientific research processes at Agile Life Sciences to the fast-growing, customer-oriented food automation space. Evan sees robotics as a way to help businesses grow. “It’s a new market with a lot of opportunity… and execution will be critical for capturing market share,” Lowell said about the opportunity for Piestro in 2021.

Reserve your shares now, and follow our campaign to receive product development updates from the engineering team as we move toward the 2021 launch of the fully automated Piestro pizzeria!


* "Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company or to purchase any shares of the company whatsoever.

The Spoon cites Piestro’s hybrid business model

4 months ago

In a recent article, The Spoon’s Chris Albrecht predicts a busy year for food robotics and asserts that one of the biggest decisions startups in this space will have to make is whether to be a robotics company, a food company, or both. Albrecht rightly places Piestro in the latter camp. Access the full Spoon article here and continue reading to learn more about Piestro’s dual go-to-market strategy.

Piestro’s two-pronged business model presents exciting opportunities for both consumers and corporate partners:

 

Through our business-to-consumer model, we will sell pizzas directly to hungry customers through Piestro-branded, Piestro-operated units. Through our business-to-business model, we will sell white-labeled Piestro units to pizza chains, restaurants, and other interested partners. Piestro’s potential to support growth at a fraction of historical expansion costs presents a compelling value proposition for potential partners, and we're already pursuing relationships with established brands interested in finding cost-effective ways to grow.

Reserve shares today, and follow our campaign to stay up to date on Piestro business development updates!


* "Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company or to purchase any shares of the company whatsoever. 

Piestro featured in 2021 food robotics predictions

4 months ago

As the food industry shifts toward robotic production and delivery, Piestro’s partnership with Kiwibot was mentioned in The Spoon as an example of companies working towards a future of robotics in the automated food industry. The article highlights the potential for customers to place orders via mobile app and then enjoy pizzas prepared and packaged by a robotic chef and delivered by a robotic server. Check out the full article here.

Reserve your equity shares now, and follow our campaign to stay up to date on Piestro’s launch into this exciting market.


"Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company or to purchase any shares of the company whatsoever. 

New Milestone: Piestro Regulation A reservations have surpassed $400k

5 months ago

We are excited to share that Piestro recently surpassed $400k in reservations for its anticipated Reg A+ campaign launch! Piestro is designing an automated pizzeria that will make pizza at a fraction of the cost of traditional restaurants. By obsessing over quality while drastically reducing the retail footprint and labor costs associated with producing pizza, Piestro will be able to offer artisan-quality pizzas at accessible prices.

Reserve shares today to join Piestro’s powerhouse team on its mission to disrupt a global pizza market projected to hit $233b by 2023.


The photos above are of Piestro's first functioning prototype. The Piestro pizzeria is in development and is not currently available on the market.

"Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company or to purchase any shares of the company whatsoever. 

Piestro’s partnership with Kiwibot featured in The Fintech Times

5 months ago

Piestro’s upcoming launch and partnership with Kiwibot were mentioned in the recent Fintech Times article about the rise of delivery robots to provide contactless delivery service during the pandemic. With its small footprint, Piestro is uniquely positioned for strategic placement near customers, which will allow it to capitalize on the growing movement towards robotic delivery and help create a truly zero-touch experience. 

Reserve your shares today to help shape the future of food delivery!


“Reserving” shares is simply an indication of interest. There is no binding commitment for investors that reserve shares in this manner to ultimately invest and purchase the shares reserved of the company or to purchase any shares of the company whatsoever.

Piestro highlighted in article about equity crowdfunding’s rise in 2020

5 months ago

In reflecting on the growing popularity of equity crowdfunding in The Spoon, food tech writer Chris Albrecht recognizes Piestro’s fundraising success to date. 

Check out the full article here and play a role in Piestro’s continued traction by reserving shares today!

Update: Piestro Reg A+ investors will be eligible for up to 30% in bonus shares

6 months ago

Investors in Piestro’s Regulation A+ offering will be eligible for up to 30% in bonus shares. Volume-based perks will range from a 5% bonus for investments of at least $2,000 to 20% for investments at or above $20,000. In addition, investors who participated in Piestro’s Regulation CF fundraise will be eligible to receive 10% in bonus shares. 



Want in on these extra toppings? Reserve your shares today!

New Milestone: Reservations for Piestro’s upcoming Regulation A campaign have surpassed $160k

6 months ago

Fully oversubscribed and funded by over 1,950 investors, Piestro’s $1.07mm Reg CF round demonstrated strong investor demand. Following this successful raise, we are moving towards a Reg A+ campaign launch on StartEngine, and you have the chance to reserve access to this investment opportunity now. As part of the Piestro community, you can reserve shares ahead of the larger announcements and marketing campaigns that will accompany the Reg A+ launch. Don’t miss out!

*Piestro is not in the above locations and does not have contracts or agreements for the units in the above locations, but represent a future vision for the company.  


Reserve shares today to join Piestro in defining the future of pizza, the #1 most popular food in the US and a global market projected to hit $233b by 2023.

What’s next in Robotics and AI? Join our webinar next week!

6 months ago

Register now to hear Piestro CEO Massimo Noja De Marco in conversation with Felipe Chaves of Kiwibot and Archil Cheishvili of Genesis AI on 12/15.


Watch Now! Massimo discusses the Piestro Advantage

7 months ago

Watch Piestro's CEO discuss the advantages that Piestro has over traditional pizzerias.

*Profit Margin based on CEO’s experience in the pizza industry. Margins may vary depending on the product being sold (direct selling and/or "powered by piestro")

Reserve Shares While You Still Can!

Meet Piestro's Robotics Advisor from Miso Robotics

7 months ago

Ryan is the Co-founder and CTO of Miso Robotics, the company behind Flippy the AI-powered robotic kitchen assistant. Ryan is an accomplished roboticist having contributed 15+ refereed publications to the field of robotics. As a Ph.D. student at Texas A&M University, he was awarded an NSF Graduate Research Fellowship based on his proposal to bridge some of the gaps between human and robotic walking.


As an advisor to Piestro, Ryan not only brings valuable experience in robotics but also a keen knowledge of robotics in food service, and food safety, being at the helm of Miso Robotics. We are excited to welcome Ryan as an advisor and look forward to learning from his breadth of expertise.


RESERVE SHARES NOW TO JOIN THE PIZZA VENDING REVOLUTION!

Piestro's Big Advantage: Wavemaker Labs

7 months ago

Access to Top Engineering Talent and Product Development Services 

At Exclusive Rates!



Piestro is backed by Wavemaker Labs, which allows us to mitigate many risks and costs associated with starting a robotics and automation company. For one, High-end Engineering talent is expensive. The average engineer's salary in California is $113k. When considering the number of engineers needed to build an autonomous machine, payroll costs alone could be enormous to the company. These costs coupled with the high costs of robotic hardware and sensors. 

We've mitigated that through our relationship with Wavemaker Labs, which provides access to a breadth of engineering talent and development services on an as-needed basis and below-market cost. 

Based on our agreement, Wavemaker Labs is able to provide the following support to Piestro:

  • System Architecture Development
  • Sourcing All Major Components and Materials
  • Design and Development of the Fully Integrated System
  • Testing and Debugging
  • Ongoing Support


RESERVE SHARES NOW BEFORE THE CLOSE OF OUR RESERVATION PERIOD!

Piestro Partners with Kiwibot for Human-Free, Contactless Delivery!

7 months ago

Kiwibot joins Piestro with plans to revolutionize the restaurant industry. 


Piestro and Kiwibot are teaming up to bring fresh artisanal pizza straight to your door with no human interaction. This functionality is currently in development as Kiwibot and Piestro work closely together to simplify the contactless experience in the food industry: Simply order your Pizza from Piestro and Kiwibot will pick up your order and bring it straight to your door. 

The Spoon notes "the desire for contactless food delivery is accelerating technologies that power both robotic vending machines and robot delivery services. Not only can robots work around the clock, they also remove a vector of human-to-human transmission. The Piestro/Kiwibot deal takes this concept even further by having a robot interact with the machine so there is no human in the transaction."

DON'T MISS YOUR CHANCE TO RESERVE SHARES BEFORE THIS CAMPAIGN IS QUALIFIED!


Piestro Selected as Smart Kitchen Summit Finalist! ...And Other Media Mentions

8 months ago

Piestro awarded as a Top Ten Smart Kitchen Summit Finalist!


Each year, the Smart Kitchen Summit selects the most interesting new startups building innovative new products for the future of food and cooking.  Piestro was able to stand out among the many applicants with our smart approach to making artisanal pizza from scratch. 

The Top Ten finalist award was coupled by an influx of press that wanted to hear more.  Food trade publications like PMQ Pizza Magazine highlighted CEO Massimo De Marco’s credentials in the pizza and food tech industries, while technology trade publications like The Robot Report focused on our technology roadmap and latest partnership. In addition to these publications, Piestro has received international coverage in Canada, Belgium and the UK!

Reserve Shares Now While You Still Can!

Piestro Returns After Their Over-Subscribed Campaign: Reserve Shares Now!

8 months ago

Now taking reservations for our upcoming Regulation A campaign. Reserve shares now before we're qualified!

After fully oversubscribing the company’s $1.07mm Reg CF round from over 1,950 investors around the world, Piestro decided to launch a Reg A+ campaign on StartEngine! Given the investor demand during Piestro's previous campaign, we are sending this update to the Piestro community for early access ahead of any larger marketing and PR campaigns.


Reserve shares today to join Piestro’s powerhouse team on their mission to disrupt a Global Pizza Market projected to hit $233b by 2023.

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