The Persona Network offering is now closed and is no longer accepting investments.

Persona Network

Comprehensive online identity management

Regulation Crowdfunding
San Francisco, CA
Software & Services
Accepting International Investment

All of you in one place

Invest in Persona

We developed Persona because there was no comprehensive solution that completely addresses all of the pain in managing your identity online. Everything that exists merely provides band-aids for some of the symptoms rather than actually solving the problem.


The problem is that the average person has 130 online accounts*, a number that is doubling every five years, and people's ability to access sites and maintain their personal information is becoming more and more difficult. This leads to a variety of problems such as account access troubles, missed payments, missed shipments, penalties and late fees, lapse in insurance coverage, and time-consuming updates of one's personal information.


Rather than painstakingly updating personal information such as your address or credit card number across dozens of different accounts, what if you could change it in just one place and have it sync across other accounts? What if you could access all of your accounts without the need for a password and keep all of your accounts in sync from one place? Persona give you one account to seamlessly manage instead of 130 accounts.


We believe Persona is the only product that addresses all of the symptoms related to managing your identity because it solves the root of the problem, rather than band aiding the symptoms.


Why invest? We are at the forefront of full-time operations and building beyond beta releases. No longer just an idea, Persona will simplify how everyone manages their personal information on the internet in a revolutionary way. With institutional investors close to investing in Persona, we feel this is the one-time opportunity for individual investors to jump on board with Persona.


Using StartEngine, we hope this platform allows our users and individual investors, big and small, become a greater part of the Persona family. 



* "in the U.S., there are an average of 130 accounts assigned to a single email address" - DigitalGuardian (https://digitalguardian.com/blog/uncovering-password-habits-are-users-password-security-habits-improving-infographic)


Supporting the stats above

"25 percent forget one password at least once a day" - Phys.org [

When customers forget their passwords, business suffer]

https://phys.org/news/2017-06-customers-passwords-business.html


Amount of Americans moving each year = 11.2% - CensusBureau data: https://www.census.gov/newsroom/press-releases/2016/cb16-189.html


*More than $250 in interest and late fees for missing one month of recurring payments is based on Persona's model of these fees for the average American. Actual experience will differ for any one individual.

The Offering

Investment
$75.00/share│When you invest you are betting the company’s future value will exceed $7.7M.


Perks*

$300 — If you invest $300, you will receive:

One (1) free three-year subscription of Persona unlimited


$600 — If you invest $600, you will receive:

One (1) free three-year subscription of Persona unlimited

Persona Bronze Swag Pack: 1 t-shirt, 1 magnet, 5 stickers, 1 pen

Two (2) annual subscription packages to give to friends and family


$1,500 — If you invest $1,500, you will receive:

Two (2) free three-year subscriptions of Persona unlimited

Persona Silver Swag Pack: 2 t-shirts (pick any sizes), 2 magnets, 10 stickers, 2 pens, 1 mug

Five (5) annual subscription packages to give to friends and family


$3,000 — If you invest $3,000, you will receive:

Three (3) free three-year subscriptions of Persona unlimited

Persona Silver Swag Pack: 3 t-shirts (pick any sizes), 5 magnets, 25 stickers, 5 pens, 2 mugs

Ten (10) annual subscription packages to give to friends and family


$6,000 — If you invest $6,000 you will receive:

Four (4) free three-year subscriptions of Persona unlimited

Persona Silver Swag Pack: 5 t-shirts (pick any sizes), 10 magnets, 50 stickers, 10 pens, 4 mugs

Twenty-five (25) annual subscription packages to give to friends and family


If you're interested in perks for investments exceeding $10,000 then please contact us.


*All perks occur after the offering is completed.

For details on the bonus, please see the Offering Summary below.

Development Stage

Currently, Persona is in a beta mode for individual consumers who have been granted access. With the help of our campaign on StartEngine, we hope to have enough resources to release our publicly available software and also generate revenue through our user subscription services for identity management.


We are beyond the idea stage. As of early November 2018, we have the beta mode for the browser extension accessible to select users for password management. Screenshots of this working extension are shown below. It is an early beta release and continued refinement to add enhancement and address any outstanding items is at work on a weekly basis. As of early November 2018, designs for the web application portion of our product are being reviewed for implementation. Nearly the entirety of the backend is finished and we are able to accept paying customers, refer users, manage connections, and adjust user settings. We are targeting December 2018 for a complete version of our first release. This would include both the updated browser extension, web app, and home page for prospective users to read about our product. The identity management and data syncing will then go into beta mode as of January 2019. While the password management will be able to support connections to any website, the data syncing will first be limited to several dozen websites. We believe that with funding from this campaign will allow us to finish out a public release of all parts of the product, including mobile apps, and setup Persona for its early stages of growth.

To give users back control of their identity

"The conversation needs to transition from the internet of things to the identity of things. Connected devices don’t only gather data about us as individuals, but also our pets, robots, cars, appliances and anything else on the network. Identity management has to universally encompass the breadth of everything interconnected and needs to scale to meet the demands of every possible use case."

- Forbes, June 27, 2018

"The trend toward digitalizing business is also increasing demand for better identity management and strong authentication."

- CSO, July 12, 2018


"Can you imagine carrying 295 driver’s licenses? Of course not — so why is it okay in the digital world? That’s why a strong, trusted, single online identity is a must as we continue to evolve digitally — as individuals, as businesses and as a society."

- Recode, March 21, 2018


"The trend toward digitalizing business is also increasing demand for better identity management and strong authentication."

- CSO, July 12, 2018

What We Have Accomplished So Far

At Persona, we already have our internal alpha product working with user accounts to login and manage their passwords and access to websites. As shown below, we expect our password manager will exceed the capabilities of what is being offered on the market. This is merely the beginning of the problem that is being solved. True identity management allows you, the consumer, to manage your identity with just one account. This means having Persona with the ability to sync personal data across your 130 accounts and doing this seamlessly from anywhere.


We expect our tools will be fully developed with the help of this campaign. This includes a fully integrated browser extension available for all browsers on Mac/PC machines, mobile apps for iOS and Android, native app support, and a fully functioning website application for users to manage their identity.

Our Market and Industry

Persona is an invention that is solving a problem that has not yet been solved. There are a number of companies with mere band-aid attempts that try to make it less of an inconvenience for the users. Many of these are password managers. Some are single sign-on solutions which still do not take care of data syncing across all of an individual user's accounts. We feel that Persona is bridging those two markets with our solution for true identity management.


Despite all of that institutional funding  for these companies and the user demand, the problem has not yet been solved. We believe this is where Persona will completely disrupt the market.

What Makes Our Team Special

What makes the Persona team special starts with our leadership. Our founder is a Silicon Valley software engineer with great support behind his vision to solve the problem of identity management. This support includes 20 years of experience from his co-founders in the spaces of IT management, software implementation, product pricing, and risk mitigation. Also advising our team are serial entrepreneurs and leaders with background in software marketing, B2C sales strategies, and cybersecurity.


Supporting our leadership is a team of more than a dozen Persona staff that includes engineering, design, marketing, sales, and support.

Invest in Our Company Today!

At this stage, we need to finish building out the beta product. With your help, we can fund operations for this stage. 


To the right are two financial forecast summaries. As we finish the beta stage, we expect to get at least 2 million total users in our first 18 months of public launch of the software. Why 2 million? Lower quality password managers have done the same*. We believe people want this problem to be solved and expect Persona to be the first to offer true identity management. 


Looking ahead to the future, we expect with 3-4 million paid users in our first 3 years of full-time operations. At $1.99 per paid use per month, this means that Persona will have more than $50-75m annual recurring revenues (ARR). 




* DashLane, a password manager, secured 2 million users 18 months after public release of their software: https://techcrunch.com/2014/05/19/dashlane-raises-record-22m-for-its-cloud-based-password-manager-after-clocking-2m-users/

Offering Summary

Maximum 1,426 shares* of Common Stock ($106,950)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 133 share of Common Stock ($9,975)


Company
Persona Network, Inc.
 

Corporate Address
182 Howard St. 119, San Francisco, CA 94105
 

Description of Business
Persona Network, Inc. - Persona, already with a browser extension for seamless password management that differentiates itself from competitors, is finishing development on the next stage of our product. This includes mobile app support as well as data syncing and truly comprehensive online identity management.
 

Type of Security Offered
Common Stock
 
Purchase Price of Security Offered
$75.00 per share
 

Minimum Investment Amount (per investor) 
$150.00












Perks*

$300 — If you invest $300, you will receive:

One (1) free three-year subscription of Persona unlimited


$600 — If you invest $600, you will receive:

One (1) free three-year subscription of Persona unlimited

Persona Bronze Swag Pack: 1 t-shirt, 1 magnet, 5 stickers, 1 pen

Two (2) annual subscription packages to give to friends and family


$1,500 — If you invest $1,500, you will receive:

Two (2) free three-year subscriptions of Persona unlimited

Persona Silver Swag Pack: 2 t-shirts (pick any sizes), 2 magnets, 10 stickers, 2 pens, 1 mug

Five (5) annual subscription packages to give to friends and family


$3,000 — If you invest $3,000, you will receive:

Three (3) free three-year subscriptions of Persona unlimited

Persona Silver Swag Pack: 3 t-shirts (pick any sizes), 5 magnets, 25 stickers, 5 pens, 2 mugs

Ten (10) annual subscription packages to give to friends and family


$6,000 — If you invest $6,000 you will receive:

Four (4) free three-year subscriptions of Persona unlimited

Persona Silver Swag Pack: 5 t-shirts (pick any sizes), 10 magnets, 50 stickers, 10 pens, 4 mugs

Twenty-five (25) annual subscription packages to give to friends and family


If you're interested in perks for investments exceeding $10,000 then please contact us.


*All perks occur after the offering is completed.


The 10% Bonus for StartEngine Shareholders

Persona Network, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 10 shares of Common Stock at $75 / share, you will receive 1 bonus share, meaning you'll own 11 shares for $750.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$12,394.00 USD
$0.00 USD
Cash And Cash Equivalents
$494.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$28,231.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

FINAL DAY TO INVEST

7 months ago

Hello Everyone!


Over the past several months, we have made significant progress with development including the internal beta, browser extension, adding key staff to the team, and recently launching our landing page which is up and ready at persona.io


We wanted to let you know that today is the LAST DAY for anyone out there to become a co-owner of Persona.  We are making great strides with wrapping up 1.0 development and will then proceed to work with institutional investors as we near release. If you are considering investing in Persona then this is the last opportunity you have. Check us out here.


Thank You,

The Persona Team

Notice of Material Change in Offering

7 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Persona Network offering. Here's an excerpt describing the specifics of the change:


Extended length of campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Persona Network has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Persona Network be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Material Change in Offering

9 months ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Persona Network offering. Here's an excerpt describing the specifics of the change:


Extending campaign 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

9 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Persona Network has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Persona Network be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Development Progress and More!

11 months ago


We are due for our first update in this campaign. Thank you to all who are following Persona! Here are three key updates for this posting with more to come before we get closer to the holidays.

Development Progress

Beta version 0.2.0 has been released with greater functionality including UI updates implemented for the browser extension. We are targeting beta version 0.4.0 for website interfaces including external facing home page and updated UI for web app. Mobile continues to be refined. It's safe to say that we are keeping our designers and engineers busy this month!

Hiring Updates

We are about to bring on a full-time senior frontend engineer and a part-time social media manager. These necessary hires will help us in two critical areas. The frontend engineer will lead our browser extension project and oversee other engineering tasks including mobile. Having a social media manager is also important at this stage. We recognize that there is limited public facing information about Persona. This has been intentional up until this point. We wanted to ensure we were much closer to launch once we started to build up hype. By the next update in a couple weeks, we expect to have our social media sites up-to-speed, delivering content, and gaining followers who have interest in using our product.

Swag

As part of this campaign, perks include swag. We have magnets, stickers, mugs, shirts, and pens in mind. However, our marketing designer drafted some other swag that we may want to order in a second round of swag. Here's a snippet of what's to come. Let us know what you think!





Show More Updates End of Updates

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