For sales, it’s simple. We believe we make the best tequila and pass it onto our wholesale partners and sales reps. We made sure our product has a gross margin of over 50%.
We learned a lot from this period of growth in New York, as well as during the challenging Covid-months, and had the opportunity to perfect our messaging, solidify our partnerships, and educate our new sales reps and distribution partners on what works for us and what we have learned. We believe in a cohesive message that we can control to ensure consistent brand messaging and presence.
We have no doubt that we can rapidly grow our on-the ground sales accounts and are anticipating a strong second half of 2021 as the major markets steadily reopen. We already have a key distribution partner lined up for this year, assuming all goes well on the COVID-front.
OUR E-COMMERCE EXPANSION & PLAN
Since our first raise, we have put a lot of emphasis on digital marketing, advertising, social marketing and our new e-commerce channels especially as Covid shut down most of the restaurant & bar business nationwide. We quickly pivoted to focusing on opening and supporting sales channels that did not rely on the F&B industry to continue growing our business.
We launched our online store in September 2020 and with the support of our enhanced digital marketing & ads programming, we have been able to make our e-commerce channel our biggest “state” in less than 3 months.